Revised Organizational Part UIU

Job satisfaction of the employees of
GREY Advertising Bangladesh Ltd.
Chapter One
(Introductory Part)
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DhakaGerald Neo Dorus DCosta
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1.1 Introduction
GREY Advertising Bangladesh Ltd is one of the leading advertising firms in
the country. It started in 1996 as the 1st multinational agency of the country.
With an almost 100 member team, GREY today is not only the best creative
hub but also 2nd in terms of revenue with a BDT 700 million billing and is
leading the industry in all the service areas in the business. In additional
work done for its local as well as multinational corporate has won
innumerable local and international Awards and accolades, GABL is a
member of Grey Group owned by WPP.
1.2 Origin of the report

This report is based on the Internship program in Grey Advertising
Bangladesh Ltd. at Operation and Marketing Services department, as a
partial requirement of the PGDHRM program. Its a nine credit course to
complete the PGD program at the United nternational University. This
report has been prepared under the direct supervision of
Mohammad Mashequr Rahman Khan.
1.3 Objective of the study

1.3.1Broad Objective:
To depict a clear picture of activities of an advertising agency from the
perspective of GREY Advertising Bangladesh Ltd.
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1.3.2 Specific Objective:
To understand the employee satisfaction
How efficient the employees are to provide quality of service to

theirclients.
To find out the problems facing by various departments during

executing their works.
1.4 Methodology
Here, this report is conducted by using both primary and secondary data. As
primary data is data collected from first-hand experience and secondary data
is data published or analyzed before in somewhere else. Primary data is
collected through working in and being attached with various activities of the
organization. On the other hand, secondary data collected through company
archive, credentials and various documents.
1.4.1 Sampling Plan

Population: Total number of employee (100).
Element: Only those who are working in GREY.
Time: Three Months.
1.4.2 Sample size

A total of 50 people had been selected randomly. The population has been
defined both male and female.
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1.4.3 Sample technique

I have used Liker scale to get the response from the employees .I would like
to know whether respondents are Very Disagree (1), Disagree (2), Neither
Agree or Disagree (3), Agree (4), VeryAgree (5), with each statement.
1.5 Data sources

While I was conducting the study I have collected various types of primary
and secondary data. Data has been collected through different sources like
by taking interviews the responsible.
1.5.1 Primary Sources
Face to face conversation with the employees

Personal observation
1.5.2 Secondary Sources

Majority of the secondary data was obtained from the several Department of
GREY Advertising Bangladesh Limited Annual reports and their credentials,
their officials web sites, reports done on the agency sectors and information
obtained from the Internet, augmented this report to take a comprehensive
shape.
1.6 Scope of the study
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In this report, the main concern is how GREY Advertising Bangladesh Ltd.
Works for a client. Working process of other agencies are not concern matter
for this report. As GREY Advertising is one of the leading advertising agency
in Bangladesh now a days thus this report will help to understand the whole
process of advertising in Bangladesh and their operation & marketing
services. And also will give some useful knowledge about current advertising
scenario. Here, detailed work process of creative department and media
department are not discussed. As this study tried to make management
process clear thus operation and marketing services is mainly focused.
1.7 Limitation
Information at the organization is confidential; the management of the

organization was unwilling to provide all information required to carry
out the study.

Less access to all type of information of the organization.
Lack of relevant knowledge.
The respondents sometimes may not be agreeable in providing

accurate statistics andinformation.
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Chapter two
(Organization Part)
2.1 History of GREY Group
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GREY is a part of the GREY Group, a company that has been serving the
people for 91 years.
GREY Global Group operates branded independent
business units in many communications disciplines including: advertising,

direct marketing, public relations, public affairs, brand development,
customer relationship management, sales promotion, interactive marketing
through its subsidiaries: GREY, G2, GHG, GCI Group, Mediacom Worldwide,
Alliance, GWHIZ, and WINGLATINO. The core business of advertising falls
under GREY and G2. GREY, previously known as GREY Advertising and also
as GREY Worldwide, has been renamed GREY in 2007 and is the mainstream
advertising wing of the Group.
GREY group started operation in 1917 as a one-client, one room agency In
New York. Over the years it has evolved to become one of the best known
marketing communications brands in the world and currently has a network
of 432 offices in 96 countries.
Today GREY is proud to have global clients such as: BellSouth (2001),
Cendant Corporation (1993), ConAgra Inc. (1991), Darden Restaurants/ Olive
Garden (1984), Diageo (1979), Forest Laboratories (1992), GlaxoSmithKline
(1955),
Hasbro
(1972),
International
Dairy
Queen
(1997),
Janssen
Pharmaceutical (1993), J. P. Morgan Chase (1990), Lilly (1997), Merck (1991),

Nokia (1986), Novartis (1985), Pharmacia (1998), Procter & Gamble(1956),
Volkswagen - Audi Group (1998), Warner Bros. (1977), and Wyeth (1995).
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2.2 Global Identity

2.2.1 Vision
To be a great global integrated Communication Company creating and
enhancing brand value for the clients.
2.2.2 Mission
We will create leading brand ideas: ideas that create resonance in peoples
hearts and minds and create brand preference.
2.2.3 Culture
We are a collaborative community of intellect and talent and our currency is
ideas. We thrive on imagination, passion and leadership.
2.3 Clients problem
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At first client communicates and fixes a meeting with the GREY officials and
they express their problems and the type of remedy (if they have an). In the
long years of doing business the common problems GREY hear from the
clients are:
Sales in getting low

Arrival of new competitor
Launch of new brand
Market rumor etc
The agency needs to understand the clients business and have a good
knowledge of the dynamics of the market in which the client operates.
Equally, the agency should also be aware of the motivations and decisionmaking processes of end consumers. A new product or service, new situation
or changing market condition may provide the starting point for a new role to
be performed by advertising, direct marketing, personal selling, sales
promotion, event sponsorship, or internet marketing.
2.4 Advertising Process
Planning
Media planning
Creation of the ad
Ad testing
Producing the ad
2.5 Reason for choosing ad agency
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There are several reasonswhy a business hires an ad agency for solving

marketing problems and branding/promotion. Basically companies hire ad
agency for creative and better work as agencies have professionals
personnel in this sector. Companies actually expect creative solution, outside
expertise, trustworthy relationship, and long term strategic focus, extension
of marketing capabilities and better coordination of activities from agencies.
Moreover companies try to save time regarding media coverage of their
business by hiring advertising agencies.
2.6 When GREY works for a client

There are certain conditions that are prerequisite that GREY will be working
for the organization.
Some of them are:
If the product line is not conflicting to the lines already handled by
GREY.
Good quality of the product
Availability of funds for researching
Market position of the product has to be possible to be developed
Creative and working freedom
Trust and partnering
2.7 GREY details: GREY Worldwide
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GREY Advertising Bangladesh Ltd. Is a GREY Global Group Inc. company. A

brief overview of the parent company thus requires a brief introduction. A
fortune 500 company of the year 2004, GREY Global is the second largest
marketing & advertising company with the following concerns under its belt:
GREY Worldwide Mass Advertising.

Mediacom Media Buying and Planning.
Grey Direct Direct Marketing.
GCI Public Relation.
Grey Health care Group Health Care Marketing.
G2 Brand Identity & Promotion.
Grey Interactive Interactive Communication.
J. Brown/LMC Group Co Marketing / Local Marketing.
Beyond Interactive Interactive Communication.
G-Whiz Entertainment Youth & Entertainment marketing.
Grey Alliance Entertainment Partnership.
Wing Latino Group Hispanic Marketing.
Grey Direct Marketing Multimedia Communication.
Ericson Fina Beauty, Fashion and Image.
2.8 Our Global Resources: A Rich Total

Communications Company
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Fig 1: Global Resources of GREY
2.10 Our Asia Pacific Network

28 Offices, 28 Cities, 17 Countries
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2.12 GREY ADVERTISING BANGLADESH LIMITED

(GABL)
The first joint venture international full service advertising agency to set up
in Bangladesh, GABL is today the largest stand alone agency in Bangladesh
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with billing of USD 6 million in 2006. GABL is a market leader with a dynamic
team of young and talented professionals and has won an unprecedented 4
years in a row (2003-2007) the Agency of the year Award, at the
SrijanSamman Awards for all Bengali advertising work done in India and
Bangladesh. In additional work done for its local as well as multinational
corporate has won innumerable local and international Awards
and
accolades. GABL is a member of the Grey Group owned by WPP.

Grey Advertising is one of the newest ad agencies as well. Standard only in
1996, Grey has been able to strengthen its market passion strongly because
of its multinational experience and Global approach to business. A Grey
Global Group Inc, USA company, Grey has one of the most exquisite
portfolios in the country.
2.12.1 The major clients are
Grameen Phone
ProthomAlo
GMG Airlines
Procter & Gamble (P&G)
GlaxoSmithkline (GSK) Vaccination
GSK Consumer Health Care
Abul Khair Group
Philips Lighting
Akiz Group
Novartis
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Gallery Apex
Pacific motors
Shark Energy Drink
Igloo
2.13 Vision
To be established as the most effectively creative marketing service
provider in Bangladesh
# Would continue adding more creative values to their regular clientele
#Core focus would be creating their own marks in the market both local &
global
What makes us believe in us!
# In 2009 and 2010; most of their activities have created a new benchmark
in the industry which
has created huge talking point.
# This year; they want to set new ones
2.14 Services
Advertising
Brand development
Branding and design
Retail solutions
Database management
Outdoor management
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Healthcare products management

Specialized event management and solutions
2.15 Management Style

GREY as an advertising firm is a strict believer in discipline, both financial
personal and strategic thinking. The focus is always to create greater value
for the client and to break established communication norms only to create
new trends.
Both the above focus requires a participatory style of management where
every employee is not only given responsibilities but also the authority to
execute the responsibilities in the best possible way.. Every member and the
leaders of the functional groups are accountable to the group for decisions
taken.
Every team starts with an Executive who is supervised by a Manager, who in
turn reports to a Director. This lean structure is maintained in every
department starting from servicing to creative. This helps in delegation,
managing
personal
KPI
and
maintaining
the
participatory
form
of
management. Directly supervising the Directors are two General Managers

who also act as the Country Heads. One General Manager is responsible for
Strategy, Creative and Client Relations, while the other General Manager is
responsible for Finance and Administration.
The Management Team
2.16 Stakeholders
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The local partners of GREY, Mr. MonzurElahi and Mr.NasimMonzur hold 40%
equity of the company while GREY holds the rest 60%. All operational
decisions are taken by GREY, though the Chairman, Mr.MonzurElahi, is
consulted for major business decisions.
The other stakeholders of the company employees, suppliers, media
houses and clients act as significant influencers in its operational structure
and decision making process. SOPs, rates, deliverables, deadlines, and
operational & management tools are set only after consultation with and
agreement of all 4 parties.
All stakeholders in turn also take responsibility of building and upholding the
company image. Functional groups, from employees, are chosen to take
leadership roles in managing the Company Image and Culture. These groups
are assigned in specific areas such as Knowledge Leadership, Culture
Leadership, and Image Leadership. These groups undertake responsibilities
of publications, corporate activities, training and education and company
participation in all relevant fields. It is also ensured that suppliers, media
houses and clients act as close support teams in holding up and enhancing
the company image by sticking to the GREY brand guidelines and principles.
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Fig. 02: Brand building Style of GREY.
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2.17 Brand Building & Management

A 20 member team divided among 7 groups looks after both the servicing
and planning of the brands. This team act not only as the business and profit
centers but also as brand architects within the institution. Armed with tools
like Brand Acceleration Model. GREY not only helps in creating and managing
brands but also provides a wide range of solutions for a seamless and
integrated marketing planning that covers not only advertising but also
public relations (PR) initiatives, Customer Relationship Management (CRM)
related activities, direct marketing and various ground level activation
programs.
2.18 Market Research

Depending on the necessity of the project and the planning, GREY conducts
in depth research and survey. If needed, it ties up with third party marketing
agencies for long term research, retail audits and studying behaviors of
respective target audiences. In-house Focus Group Discussions (FGD) is also
frequently
used
for
planning
purpose.
GREY
Dhaka
also
conducts
independent qualitative and quantitative studies to contribute solely to the

better understanding of the consumers. These studies act not only as local
resources but also as regional resources (Eye on Asia). This is usually, but not
only, the responsibilities of the Brand Team.
2.19 Media Planning and Buying
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With a 12 member team GREY provides solutions to its clients regarding

what should be the media strategy of a particular campaign across different
medium which includes print, TV, radio and outdoor. With both viewership
and monitoring data collected from 3rd parties like SERIUS, GREY Media
ensures not only the most effective and efficient planning but also the most
transparent feedback and monitoring format. GREY is one of the first
agencies to undertake initiatives to put interactive media or online media as
part of the conventional and day-to-day media planning and buying.
2.20 Event Management

From arranging product launching to press conference, GREY has earned
reputation of producing events at amazingly low lead time and within
budget. Such control over event management are not limited to events
happening in Dhaka only but also across different regions of the country.
GREYs arranged event Mobile Fair for AKTEL in seven different locations in
the country has earned much appreciation from the client.
2.21 Design & Creative Solutions

With a young team of 16 members, GREY today can boast to be the most
creative agency of the country with the highest number of known creative
minds working together as a single Creative Team. This team is not restricted
to churning out the best designs and copy for the usual print and electronic
media but extend into almost any area of creative thinking, ranging from TV
& radio program creation to photography to publications to film making to
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interactive content development, like website design, hosting, e-learning

programs etc.
2.22 Production
Strategic alliance with a number of producers ranging from innovative
outdoor materials production to conventional print production, GREY has the
capacity to provide all kinds of solutions that are not limited to traditional
production, but also for customized production of gift items. GREYs
production capabilities are also extended in the production of television
commercials and photography, which has already been praised among the
industrys leading critics. GREY in fact can boast for having one of the lowest
turnaround times in the industry when it comes to delivering quality
production jobs ]
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2.24 Organizational Structure
Fig.03 - Organizational Structure
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2.25 Management Hierarchy of Servicing Team
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Fig. 04 - Hierarchy of Servicing Team
GREY Advertising Bangladesh Ltd. Offers a huge range of services regarding

branding and promotion basically including 360 degree campaign and event
and activation management. To be specific major service areas of GABL are
given below
Concept development
Print ad
Press ad
Outdoor ad (billboard, bus branding, store branding, van branding)
Broadcasting ad (TVC, RDC)
Publication design (brochure, annual report)
Event management
Media planning and execution
2.26 Management Hierarchy of Media Team
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Fig. 05 - Hierarchy of Media Team

The media section method is a little bit hard-hitting here in Bangladesh. In
case of TV broadcasting media, the important factors considering by the
GREY are:
Coverage of the network (BTV has the highest coverage)

Type of product (some products cannot be advertised in national TV
before 10)
Cost
TRP rating (In case of relationship, agencies follow a rating called
television rating point, TRP.)
In case of print media selection, the important factors are
Type of the newspaper or Magazine

Circulation
Cost
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GABL media dept. has few members who work so hard to give good media
coverage of the clients business. This department is led by chief media
manager.
2.27 Management Hierarchy of Creative Team
Fig. 06 - Hierarchy of Creative Team

This is the engine of organization because it is them who make GREY popular
and effective to the clients. They perform certain acts. Some of them are
given below.
Developing theme for a TV commercial

Developing headlines, sub headlines and body message for an
advertisement tobe printed on papers.
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Designing the look of the artists in a commercials

Visualizing the idea
Preparing jingles
Finalizing layout etc.
2.28 Management Hierarchy of Admin Team
Fig. 07 - Hierarchy of Admin Team
2.28.1 Finance& IT department

The finance dept.and IT dept. of GREY functions like finance& IT department
from any other business organization. There are six members in finance and
two members in IT department.
2.28.2 HR department
This dept. helps to find out the best people, who can suit with this
organization. This department also motivates the employees in various ways.
Recruiting new employees are their concern
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Training and development of the interns are going in a good way is also
their concern.
Compensation, employee benefit, leave and service rules program.
Placement and performance appraisal of employees
Preparing rated sports
Reporting the Executive committee/Board on related matters.
2.29 Management Hierarchy of Events &

Activation Team
Fig.08 - Hierarchy of Events & Activation Team
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GREYs arranged event Mobile Fair for AKTEL in seven different locations in
the country has earned much appreciation from the client. Grey also arrange
district wise event. Recently they arrange, launch and organized the event,
name OdommoChottogram. And they also able to launch a product and
activation at a time in whole country.
Chapter Three:
(Actual Task Part)
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Fig. 09 GREY: Services
3.1 GREY Marketing Services

3.1.1 Branding and Design
An effective brand strategy gives Grey a major edge in increasingly
competitive markets. Strategic branding leads to a strong brand equity,
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which means the added value brought GREYs products or services that
allows client to charge more for your brand than what identical, unbranded
products command.
3.1.2 Direct marketing

Itsa channel-agnostic form of advertising that allows GREY businesses and
nonprofits to communicate straight to the customer, with advertising
techniques such as mobile messaging, email, interactive consumer websites,
online display ads, fliers, catalog distribution, promotional letters, and
outdoor advertising.
3.1.3 Interactive Marketing

GREY allows customers and prospects to participate in the process of
building a brand's image in a certain market or target group's minds. Thanks
to the consumer's ability to "interrupt" a brand's communications and to
complement or modify its messages to fit his or her perception.
3.1.4 Promotional Marketing

There are different ways to promote a product in different areas of media.
GREY use internet advertisement, special events, endorsements, and
newspapers to advertise their product. Many times with the purchase of a
product there is an incentive like discounts, free items, or a contest. This is to
increase the sales of a given product.
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3.1.5 Trade Marketing

Basic method of trade marketing is focusing on sales fundamentals, such as
Distribution, Display, Promotion and Price. With data and knowledge of sales
fundamentals, trade marketing develops market strategy aligned with brand
strategy. In order to deliver sales volume and value, trade marketing support
sales forces with well-designed fundamental enhancement plans.
.
3.1.6 Shopper Marketing

Shopper marketing may be included in trade marketing, therefore the
shopper being another target for trade marketing managers, while it can also
be considered as a separate discipline. Some of the activities to increase
demand at shopper level include setting the right panorama, price
announcements such as inserts, use of pop materials.
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Chapter Four
(Research Part)
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4.1 Research Findings & Elaboration

4.1.1 Hypothesis Development:
1 . My company is one of the best companies to work for.
2. My company treats me well.
3. I am proud to tell people I work for this company
4. Considering everything, I am satisfied working for my
company at the
present time.
5. I am satisfied with my job and the kind of work I do.
6. My job are challenging and interesting.
7. I understand what is expected of me in my work.
8. I am satisfied with my working conditions.
9. I am satisfied with the job opportunities in the company.
11. I was given enough feedback on my performance.
10. Promotion goes to those who most deserve it.
12. I am satisfied with the opportunities for training.
13. My manager takes prompt and fair corrective action on employees who
fail to perform their work satisfactorily.
14. My manager gives me clear instructions
15. My manager is available when I need advice
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4.1.2 Hypothesis Testing:

H1
H2
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H3
H4
H5
H6
H7
H8
H9
10
11
12
13
14
15
ID #

1-very
11
11
20
15
10
11
10
10
10
14
10
10
10
d
i
s
a
g
r
e
3
2
d
i
s
a
g
r
e
e
6
n
e
u
t
r
a
l
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25
24
20
30
15
25
19
20
20
10
10
21
20
10
g
r
e
e
5
13
10
10
19
10
10
20
10
e
Total
17
17
18
17
182
183
183
12
17
149
204
135
13
158
200
Avera
6
3.2
6
3.5
3
3.6
7
3.5
3.6
3.6
3.6
7
2.5
1
3.4
2.9
4.0
2.7
0
2.6
3.1
ge
Stand
5
1.3
2
1.1
6
1.6
4
1.0
4
1.5
6
1.0
6
1.3
4
1.4
2
1.2
8
1.3
8
0.9
1.6
1.3
6
1.4
1.44
ard
ion
Z-test
3.9
3.7
5.0
7.4
13.
7.5
17.
0.2
5.1
0.2
11.
0.9
0.5
3.4
value
v
e
r
y
a
g
r
e
Deviat
7
4
2
90
3
70
0
1
5
28
Sources: Questionnaire Survey/ Table 02 - Hypothesis Testing
(1) HO: My company is not one of the best companies to work for.
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7.5

HA:My company is one of the best companies to work for.

Ho: =2.5
HA: >2.5
N=50
Here, X =3.25
=1.34
Zca l = ( X -)/ ( /n) =3.96
At 5% level of significance, follows Z -distribution Z0.05 =1.645
Since Z cal> Z tab the null hypothesis is not accepted. So at 5% level of
significance, it can be said that My Company is one of the best companies to
work for.
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(2)HO:My company not treats me well.

HA:My company treats me well.
Ho
: =2.5
HA: >2.5
N=50
Here, X
=3.52
=1.11
Zca l= ( X -)/ ( /n) =3.77

significance, it can be said that My Company treats me well.
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(3) HO:I am proud to tell people I work for this company

HA:I am proud to tell people I work for this company
Ho
: =2.5
HA: >2.5
N=50
Here, X
=3.66
=1.65
Zca l= ( X -)/ ( /n) =5.04

significance, it can be said that,I am proud to tell people I work for this company
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(4) HO:Considering everything, I am not satisfied working for my company at
the present time.

HA:Considering everything, I am satisfied working for my company at the
present time.
Ho
: =2.5
HA: >2.5
N=50
Here, X
=3.54
=1.04
Zca l= ( X -)/ ( /n) =7.42

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significance, it can be said that considering everything, I am satisfied working for
my
company
at
the
present
(5) HO:I am not satisfied with my job and the kind of work I do.
HA:I am satisfied with my job and the kind of work I do.
Ho
: =2.5
HA: >2.5
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time.

N=50
Here,
=3.64
=1.58
Zca l= ( X -)/ ( /n) =13.90

significance, it can be said that I am satisfied with my job and the kind of work I do.
(6) HO:My job are not challenging and interesting.

HA:My job are challenging and interesting.
Ho
: =2.5
HA: >2.5
N=50
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Here X
=3.66
=1.08
Zca l= ( X -)/ ( /n) =7.53

significance, it can be said that,my job are challenging and interesting.
(7) HO:I not understand what is expected of me in my work.

HA:I understand what is expected of me in my work.
Ho
: =2.5
HA: >2.5
N=50
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Here,
=3.66
=1.32
Zca l= ( X -)/ ( /n) =17

significance, it can be said that,I understand what is expected of me in my work.
(8) HO:I am not satisfied with my working conditions.

HA:I am satisfied with my working conditions.
Ho
: =2.5
HA: >2.5
N=50
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Here, X
=2.54
=1.42
Zca l= ( X -)/ ( /n) =0.20

Since Z cal> Z tab the null hypothesis is accepted. So at 5% level of significance, it
can be said that, I am not satisfied with my working conditions.
(9) HO:I am not satisfied with the job opportunities in the company.
HA:I am satisfied with the job opportunities in the company.
Ho
: =2.5
HA: >2.5
N=50
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Here, X
=3.42
=1.28
Zca l= ( X -)/ ( /n) =5.11

can be said that Iam satisfied with the job opportunities in the company.
(10) HO:Promotion goes to those who are not most deserve it.
HA:Promotion goes to those who most deserve it.
Ho
: =2.5
HA: >2.5
N=50
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Here,
=2.98
=1.36
Zca l= ( X -)/ ( /n) =0.25

can be said that Promotion goes to those who are not most deserve it.
(11) HO:I was not given enough feedback on my performance.

HA:I was given enough feedback on my performance.
Ho
: =2.5
HA: >2.5
N=50
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Here,
=4.08
=0.998
Zca l= ( X -)/ ( /n) =11.20

significance, it can be said that I was given enough feedback on my performance..
(12) HO: I am not satisfied with the opportunities for training.

HA : I am satisfied with the opportunities for training.
Ho
: =2.5
HA: >2.5
N=50
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Here,
=2.70
=1.61
Zca l= ( X -)/ ( /n) =0.90

can be said that employee not satisfied with the opportunities for training.
(13) HO: My manager not takes prompt and fair corrective action on
employees who
fail to perform their work satisfactorily.
HA:
My
manager
takes
prompt
and
fair
corrective
employees who fail

to perform their work satisfactorily.
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action
on

Ho
: =2.5
HA: >2.5
N=50
Here,
=2.60
=1.35
Zca l= ( X -)/ ( /n) =0.52

can be said that My manager not takes prompt and fair corrective action on
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employees
who
fail
to
perform
their
work
satisfactorily.
(14) HO: My manager is not gives me clear instructions.

HA: My manager gives me clear instructions.
Ho
: =2.5
HA: >2.5
N=50
Here X
=3.16
=1.41
Zca l= ( X -)/ ( /n) =3.47
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significance, it can be said that My manager gives me clear instructions.
(15) HO: My manager is not available when I need advice

HA:My manager is available when I need advice
Ho
: =2.5
HA: >2.5
N=50
Here X
=4
=1.44
Zca l= ( X -)/ ( /n) =7.5
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significance, it can be said that I
My manager is available when I need advice.
4.2 Findings
(1) My Company is one of the best companies to work for. 18% of the
Population is strongly agreed with that and 50% are Agree.
(2)My Company treats me well. 8% of the Population is strongly agreed with
that and 48% are Agree.
(3)I am proud to tell people I work for this company. 26% of the Population is
very agreed with that and 40% are Agree.
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(4)Considering everything, I am satisfied working for my company at the

present time. 10% of the Population is very agreed with that and 60% are
Agree.
(5) I am satisfied with my job and the kind of work I do. 20% of the
Population isveryagreed with that and30% areAgree.
(6)Job in GREY is challenging and interesting.
(7) Employees are clearly understood what is expected to them in work.
(8) A large number of employees are not satisfied with their working
conditions.
(9) I am satisfied with the job opportunities in the company. 20% of
employees are very agreed and 38% of employees are agreeing with this
statement.
(10)A manager gives clear instructions to the employee, and also available
when need advice.
4.3 Recommendation
Integrated marketing communication process have become popular among
marketers at recent times as it provides marketers the option of using
different promotion tools to attract consumers rather than using only
advertising. Therefore in the present world advertising agencies have
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become an important player of the communication process as they are the

one who can provide continuous support to the marketers to showcase their
message to the consumers in the most effective and affordable ways As
Bangladesh is an emerging market for advertisement industry, GREY have to
take
some
steps
to
cope
up
with
the
huge
competition.
Some
recommendations are suggested below.
Need to use structured project management system

My Company treats me well. 8% of the Population is strongly agreed
with that and 48% are Agree. Its not just enough for a global
company.Its must should be 90% plus.

Need to own in-house production for reducing cost
I am satisfied with the job opportunities in the company. 20% of
employees are very agreed and 38% of employees are agreeing with
this statement. Its not good enough for GREY.Its must should be
develop their job opportunities.

Need to redefined and understand the client relationship
Need to provide worth full training program
Obtain employee commitment
4.4Conclusion
It has been just 31 years of advertising. In the last decade people have
learned to think differently. Our human resource is developing very fast. They
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are now more learned and skilled. It is for sure that if these people get
academic lesions on advertising then they will surely perform very well in the
near future.
This study has helped me to know the in-depth of agency activities,
opportunity to improve further in engaging customers with brands, future
business opportunities in the market. Basically, an advertising agency is
involved with the activity of advertising, brand development, branding and
designing, retail solution, database management, PR, specialized event
management, and solutions. So, we have learned a lot from all these
activities and we hope our recommendation will help GREY advertising
Bangladesh Ltd to enhance its internal activities, inter-departmental close
relationship which actually smooth its way to the top of advertising industry.
References
GREY official documents and credentials (2012)
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Grey Bangladesh, 2010 cases retrieved from http://
www.grey.com/bangladesh
Kotler, P. and Armstrong, G. (2002): Principles of Marketing, Prentice
Hall, Eaglewood Cliffs, New Jersey.

Gary Dessler&BijuVarkkey, Human Resource Management (Eleventh
Edition), An imprint of Pearson Edition; Delhi, Chennai, Chandigarh.
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Job satisfaction of the employees of

GREY Advertising Bangladesh Ltd.

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

1.2 Origin of the report

1.3 Objective of the study

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

1.3.2 Specific Objective:

To understand the employee satisfaction

How efficient the employees are to provide quality of service to

To find out the problems facing by various departments during

1.4.1 Sampling Plan

1.4.2 Sample size

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

1.4.3 Sample technique

1.5 Data sources

1.5.1 Primary Sources

Face to face conversation with the employees

1.5.2 Secondary Sources

1.6 Scope of the study

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

Information at the organization is confidential; the management of the

out the study.

The respondents sometimes may not be agreeable in providing

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

2.1 History of GREY Group

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

GREY Global Group operates branded independent

business units in many communications disciplines including: advertising,

Pharmaceutical (1993), J. P. Morgan Chase (1990), Lilly (1997), Merck (1991),

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

2.2 Global Identity

2.3 Clients problem

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

Sales in getting low

2.4 Advertising Process

2.5 Reason for choosing ad agency

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

There are several reasonswhy a business hires an ad agency for solving

2.6 When GREY works for a client

Some of them are:

If the product line is not conflicting to the lines already handled by

2.7 GREY details: GREY Worldwide

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

GREY Advertising Bangladesh Ltd. Is a GREY Global Group Inc. company. A

GREY Worldwide Mass Advertising.

2.8 Our Global Resources: A Rich Total

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

Fig 1: Global Resources of GREY

2.10 Our Asia Pacific Network

DhakaGerald Neo Dorus DCosta

Job satisfaction of the employees of

2.12 GREY ADVERTISING BANGLADESH LIMITED

DhakaGerald Neo Dorus DCosta