greeNology

greeNologyTM: Giving Back and Growing Together

greeNologyTM is a green lifestyle publication founded on the belief in the freedom

to express your own personal style and live the life you want. Each issue offers the
latest in green fashion, beauty, home, garden, food, travel and kids while inspiring
you to help make a difference in the world by giving back and going green. Inside,
you'll find its content focuses on both the inner and outer you, infused with new
ideas that will fill your spirit and empower you to put your own stamp on things
while making the world a prettier place.

We also believe very strongly in giving back to the community - we give up to 50%
of certain profits right back to the community. It is our belief that Investing in our
non-profit community partners will help make the world a better place.

At the center of all we do at greeNologyTM is our core values: Humanity, Humility,

Integrity and Excellence. At our core is a belief in the power of people to transform
their communities and make a difference in the world. We know that how we do
business has a direct effect on the communities where we live and work. We have
an opportunity to make it better. We would be foolish not to try.

"At the center of our challenge as an enterprise is a fundamental obligation

to innovate and operate as a community of leaders—aligned around a set
of values: humanity, humility, integrity and excellence. More than mere
words, these beliefs stand at the foundation of all we pursue—in relation-
ships, as stewards of the company's mission, and as engaged citizens com-
mitted to sharing strength in our global community."

–David Lee, President & CEO, greeNologyTM Inc.

A Call To Service
Hammers pounding. Shovels scraping. Paint brushes gliding. The symphony of
serving. In countries around the world, people connect through their vision and
hard work - real change is taking root.

Playgrounds. Community gardens. Habitat for Humanity homes. Each city has
different priorities, but share one thing in common: dedicated individuals who lend
time and skills to create transformational, suitable change. By teaming up with local
residents we help to solve critical problems and enhance the environment and
community in which we live and work.

Making the world a greener place

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greeNologyTM Editorial Content: Designed For Engagement
greeNology’s editorial engages readers on all levels with its mix of short, power-
fully illustrated, result-driven articles, bold image-driven features, essays and use-
ful product information and tips.

Regular Content

green
Recycling, Restyling and Reusing fashion,
accessories and home decor in your
everyday life.
style
Only the best is sustainable fashion, acces-
sories and stylish products.
beauty
How to become beautiful. Hot products,
expert advice and ideas to get pretty from
the inside out.
space
An insider’s guide to the latest in ecodecor,
home furnishings and indoor and outdoor
living.
seed
Spirited ideas, encouraging words and
practical advice to live your best life now.
wellness
How to maintain a healthy lifestyle, in your
mind, body, spirit and in all aspects of your
life including financial,
career, relationships, and more.
give
Cool chicks and world-changing charities
that make a difference.
food
Organic ways to live. From eating, cooking,
baking and entertaining.
handmade
Features local artists and artisans who are
creating a beautiful world.
celebs
Famous people who are living a green life
and impacting society in a positive
way.
dream
Destiny-driven stories and expert advice
that will help make your dreams become a
reality.
In addition, we’ll cover eco-places to
travel, financial management, real estate
and much, much more.

Special Features
In addition to our regular features, greeNology features a special-themed section
every month. Sections include: Health & Fitness, Car Guide, Home Improvement,
Earth Day, Pets, Careers, Travel, Kids, Back to School, Fashion, Food, Gifts, and
Holidays. Special features are listed on our editorial calendar by run date.

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greeNologyTM At A Glance 2010

EDITORIAL CALENDAR
ISSUE DATE FEATURE CLOSING MATERIALS ON SALE*
DATE DEADLINE
Jun 2010 Careers Apr 30 May 07 May 26
Jul 2010 Travel May 28 Jun 04 Jun 30
Aug 2010 Kids/Back to School Jun 25 Jul 02 Jul 28
Sep 2010 Fashion Jul 30 Aug 06 Aug 25
Oct 2010 Food Aug 27 Sep 03 Sep 29
Nov 2010 Gifts/Entertainment Sep 24 Oct 01 Oct 27
Dec 2010 Holidays Oct 29 Nov 05 Nov 24
Jan 2011 Health & Fitness Nov 29 Dec 03 Dec 29
Feb 2011 Car Guide Dec 28 Jan 07 Jan 26
Mar 2011 Home Improvement Jan 28 Feb 04 Feb 23
Apr 2011 Earth Day Feb 25 Mar 04 Mar 30
May 2011 Pets Mar 25 Apr 01 Apr 27

greeNologyTM MAGAZINE REACHES A NEW GENERATION OF READERS

YOUNG, WELL EDUCATED, SUCCESSFUL, COMPASSIONATE
ECO-FRIENDLY, READY FOR A CHANGE

Audience age in category Circulation Highlights and Targets

34.5: median age
71%: between 25-44
Reaches all key decision-makers in home
58%: women
42%: men
High personal and household income
$54,236: Median Personal Income
$88,236: Median HHI
Best educated in category
68%: 4-Year degree or higher
31%: have Post-Graduate Study
Most successful in their careers
86%: Percent of Audience Employed
63%: Professional/Managerial Titles
* Target rate base for 2010 is 55,000
* Average paid circulation for 6 month pe-
riod beginning June 2010: 27,741
* Local Hotel Partnerships
Circulation Mix
Paid Subscribers 50%
Local Hotel Partner 38%
Newsstands 12%
Pricing
Single Copy $4.99
6 Month Subscription Rate $24.98
12 Month Subscription Rate $39.98
24 Month Subscription Rate $69.98
Hotel Partner Rate $1.50
Circulation Growth
Through our community partnership activi-
ties and ground work, we plan to increase
our circulation 277% before December
2010.

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greeNologyTM 2010 Advertising Rates

Frequency 1x 3x 6x 9x 12x

Full Color 1 page $7,759 $7,390 $7,038 $6,703 $6,384

2/3 page $6,049 $5,761 $5,487 $5,225 $4,977
½ page $4,934 $4,699 $4,476 $4,263 $4,060
1/3 page $3,875 $3,690 $3,514 $3,347 $3,188
¼ page $3,020 $2,876 $2,739 $2,609 $2,485

Premium Back Cover $10,686 $10,177 $9,693 $9,231 $8,792

Inside Back $9,980 $9,505 $9,052 $8,621 $8,211
Inside Front $11,285 $10,748 $10,236 $9,749 $9,285

Discounts
greeNology magazine offers many discounts and additional features in
placement. This rate card is for base rates only. We offer discounts for the
following categories:
~New Advertisers
~Certified Green Businesses
~Non-Profit Organizations
~Editorial Partnership

Please speak to your sales representative for more information.

Making the world a greener place

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greeNologyTM Current Advertisers

ONLINE AND/OR PRINT

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greeNologyTM Display Ad Specifications 2010

DISPLAY AD SIZES
Unit LIVE TRIM BLEED

Full page* 7-7/8”w x 10-5/16”h 8-3/8”w x 10-13/16”h 8-5/8”w x 11-1/16”h

1/3 pg Vertical 2”w x 10-5/16”h 2-1/2”w x 10-13/16”h 2-3/4”w x 11-1/16”h
1/3 pg Vertical non-bleed** 2-1/4”w x 10-5/16”h 2-1/4”w x 10-5/16”h does not bleed
1/3 pg Square** 4-7/16”w x 5 1/16”h 4-7/16”w x 5-1/16”h does not bleed
1/2 pg Horizontal** 7-9/16”w x 4-15/16”h 7-9/16”w x 4-15/16”h does not bleed

Size requirements in decimals and/or metrics are available upon request. Perfect alignment of type or
image across two pages cannot be guaranteed.

* Two-page spread materials MUST BE SUPPLIED AS SINGLE PAGES, as per the full page size requirements above.
** If boundaries of the ad are not defined by artwork or a rule, Publisher may add .30 rule around fractional ad.

TECHNICAL INFORMATION
Magazine Trim Size:
8 3/8”w x 10 13/16”h
Image Resolution: 300dpi
Line Screen: 150lpi
Colors: 4/C Process [CMYK];
a 5th color is available on the
inside front cover and inside
back cover only.
Paper Stock:
80# 100% Recycled (text);
100# 100% Recycled (cover)
Printing Method:
CTP, web offset, SWOP standards.
Maximum Ink Density:
280% recommended.
Not to exceed SWOP 300% TAC
Dot gain: A minimum 3% high-
light dot is required on all im-
ages intended to print; Quarter
tone (25%) 14-16% average dot
gain; Mid tone (50%) 20- 22%
averagedot gain; Shadows
(75%) 14-16% average dot gain.
Binding Method: perfect bound,
jogs to foot.

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greeNologyTM Contacts

ADVERTISING
David Lee
President
dlee@greeNologyMagazine.com
(702) 408.1061

Brittney Murphy
Senior Vice President - Advertising
bmmurphy@greeNologyMagazine.com
(408) 771.5809

MARKETING
Eric Pesquira
Marketing Director
epesquira@greeNologyMagazine.com

PRODUCTION
Shaun Aquino
Production Director
production@greeNologyMagazine.com

EDITORIAL
Evelyn Jimenez
Editorial Manager
editorial@greeNologyMagazine.com

RETAIL SALES
Ken Estepa
Retail Sales Director
customerservice@greeNologyMagazine.com

Making the world a greener place