New Leather Shoes Technology

A PROJECT REPORT
ON
STRATEGIES FOR ENTERING IN SOUTH
AMERICAN
COUNTRIES MARKET
A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS OF
PGDMPROGRAM OF
SARASWATI INSTITUTE OF TECHNOLOGY AND

MANAGEMENT
UNNAO
STRATEGIES FOR ENTERING IN EUROPEAN MARKE|

LOK NATH SHUKLA
SUBMITTED TO
SUBMITTED BY
Prof.Dr. MANU JOHARI
LOK NATH SHUKLA
ACKNOWLEDGEME
NT

LOK NATH SHUKLA
ACKNOWLEDGEMENT
It is a great feeling to acknowledge all those very important people
without whom this summer training project would not have been
completed. At the very outset, I take the opportunity to express my
gratitude and hearty thanks for those people who have directly or
indirectly helped me in working with such a big corporate house.
SUPERHOUSE LTD.
I wish to express my sincere regards to Mr.ARPIT SIR
(MERCHANDIZER) for their constant guidance and support in
completion of the summer training and formulation of this research
project report.
I wish to express my humble gratitude to Mr. ADNANSIR (Unit Head)
Under whom my training and project was completed. There diligent
efforts,
Untiring help and cooperate in providing valuable information lead
to accomplishment of this project.

LOK NATH SHUKLA
Last but not the least I am thankful to all faculty members and my
friends for completing this summer training report and research
project well in time.
Thanking you,
LOK NATH SHUKLA
TABLE OF
CONTENTS
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TABLE OF CONTENTS
TITLE
1-INTRODUCTION
2-OVER VIEW OF LEATHER INDUSTRY
3-THE SUPERHOUSE LTD.
- The Philosophy
- History
- The Chairman Message
- Description of Business
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- Corporate Body
4-COMPANY PROFILE
- Vision &Mission
- Product development stages
- Quality
- Awards and Certification
- The Brands
5-RESEARCH PROCESS
- Research Objective
- Research Methodology
- Analytical Tools Use
- Limitation of Research
6-SWOT ANALYSIS
- SWOT Analysis of Company
7-MARKETING MIX OF THE COMPANY
8-CONCLUSION
9-RECOMMENDATION
10-
BIBLIOGRAPHY

LOK NATH SHUKLA
PREFACE
As a part of PGDM curriculum summer training
was undertaken with SUPERHOUSE LTD. One of
the largest Shoes markets in India and also some
other country.
The summer training was for 6 weeks duration.
The porous of the training was to have practical
experience of working in marketing organization
and to have exposures to various management
practices in the field of marketing.

LOK NATH SHUKLA
During the training (STRATEGIES FOR ENTERING IN

EUROPEAN MARKE) project was assigned for
having practical exposure.
This report is an attempt to identify the
competitive strength of Superhouse Ltd.
Products with its core competitor other shoe
making companys brand like BATA, RED TAPE, &
RED CHIEF.
LOK NATH
SHUKLA
ABSTRACT
The project analyses the various customers who
are using Allen Cooper shoes. It throws light on
the status of the SUPERHOUSE Ltd., that what is
the condition of their market, how they can
8

LOK NATH SHUKLA
increase their Indian share market, how they can

satisfied there customer more and more.
Through this project I also came to know how
capable the Market Developer is in giving the
retailer the required service.
This project report covers all the heads related
to the Allen coopers shoes, it tells about the
market of brand, customer segment which
covers by Allen coopers shoes, for research
basically the close ended questionnaire is used.
This project is based on STRATEGIES FOR
ENTERING IN EUROPEAN MARKE.
FRIENDLY TO ENVIRONMENT
When the leather industry enough developed,* the pollution of
air and water increased and the stage reached where
scientists started thinking on marking better use or sense# of
material which caused pollution keeping in mind the
9

LOK NATH SHUKLA
economical factor else no industrialist would accept the

change. Special emphasis has been laid on use of low waste
technology with minimum possible expenditure and maximum
quality production because it is natural for any industrialists to
resist a change unless it is likely to give better quality
production with least expenditure. Pollution is given the last
priority by them where as we give it the first priority.
A Superhouse Ltd. We are very much cautious about pollution.
We have our own water treatment and chrome recovery plant
in which we collect the drain water full of nickel, chromium and
many other harmful substances our deep interest is in green
and clean environment.
The chrome is used in the processing of skins in which 65%is
consumed during the process while 35% goes waste. The
presence of chrome in the discharge water of tanneries is
hazardous for public health as its excessive use can cause
severe skin diseases to minimizing the danger; we have water
treatment plant to purify water to its maximum possible level.
We believe to contribute in sage and healthy environment.
Superhouse Ltd. Company is an eco-friendly company.
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INTRODUCTIO
N
INTRODUCTION
Superhouse Leathers Ltd. a name to reckon with today had
a modest beginning. Established in the year 1980 as a
small Tannery in Unnao is today one of the largest
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LOK NATH SHUKLA
manufacturers/exporters of Indian Sub-continent.

Superhouse Group comprises of 18 manufacturing units
equipped with state-of-the-art technologies and highly
skilled, committed and quality conscious workforce of
around 5000 individuals working as a team. The
manufacturing units are located in Kanpur, Unnao, Agra
and Noida with trading office in Delhi and Overseas offices
in U.K. and UAE. The operations in USA and Canada would
be covered by overseas office in USA coming up shortly.
The Indian Export Promotion Organisation have
acknowledged the labour that has been put into shaping of
a multi-product and multi-location conglomerate from a
mere production unit at Unnao and have bestowed upon
Superhouse numerous accolades in response. Superhouse
has been getting Export Awards regularly and recently the
Best Productivity Award was conferred upon the company.
This has boosted the spirits and today Superhouse is
eyeing an ambitious target of US $ 400 Million in the
coming year.
The export sale figure for the year 2008-2009 inspite of
various bottlenecks in Leather business worldwide have
been excellent and the detailed break-up is as follows:Finished Leather Rs. 166.11 Million----neat presentation
Leather Footwear Rs. 275.10 Million
Footwear Components Rs. 194.70 Million
Leather Goods/Garments Rs. 200.00 Million
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LOK NATH SHUKLA
The figures show a substiantial jump over the previous year

with almost equal sales in domestic market the net
turnover of Superhouse group today stands at around 400
crores.
Not only business but also the environmental issues have
witnessed concentrated efforts from the group. With the
sole initiative of Superhouse, a common effulent treatment
plant was set up in Unnao which treats the effluent from
more than a dozen tanneries in and around UPSIDC,
Industrial Area, Unnao, before it goes to harm the living
beings. The common effluent treatment plant at Unnao
which is the result of the initiative of the Superhouse group
is one of its kind in Asia and has received
acknowledgement and letter of Appreciation from many
International bodies like UNIDO and Ministry of
Environment and Forest, Government of India. The project
is aided by World Bank.
Today Superhouse Group is slowly and steadily moving
towards the status of a diversified conglomerate with
interests not only in leather, leather products and
accessories but also in areas as diverse as real estate,
education and entertainment. Superhouse has recently
acquired 100 acres of land near Lucknow to set up a
modern manufacturing unit for frozen food exports.
Superhouse Group, is a multi- unit and multi- product
conglomerate with brand leadership in the field of footwear
manufacturing and exports. The Group is well equipped
with the most modern machineries and a specialized
workforce and produces all types of quality leather, leather
goods and textile garments that are appreciated all over
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LOK NATH SHUKLA
the world.
A US $75 million group, Superhouse Group has 15 units,
with a workforce
of over 5000 and a presence in more than 35 countries.
Our commitment to quality is reaffirmed by our ISO 9002
certification. Stringent EN 345-norms make us one of the
most respected manufacturers amongst importers from
European countries. Being equipped with requisite
infrastructure and strict adherence to high standards of
quality, we are able meet CSA, ANZ & and SABS standards.
A perfect blend of highly technical, skilled and semi-skilled
workforce and competent managers has helped us in
carving out an enviable position for ourselves in the global
market.
Nine state-of-the-art units involved in manufacturing
footwear and Shoe accessories, are ably backed by our
marketing offices strategically located in the USA, the UK,
the UAE and Romania.
Our four modern tanneries provide us with the finest
quality leather for our footwear production. To meet the
exacting demand of clients we also import leather from
Brazil, Italy and Columbia.
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LOK NATH SHUKLA
The Group has two leather goods manufacturing units

including leather garments units. The Group is also
engaged in the manufacturing and export of Readymade
Garments and Riding Products.
In addition, we are approved vendors for global brands
such as Wal-Mart, Filanto, Auchan, Andre, Shoe Fayre,
Hudson Bay, HeckelSecurite, Secura and many more.
SUPERHOUSE PRIVATE LIMITED
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THE PHILOSOPHY
Superhouse Leathers Ltd. a name to reckon with today had a
modest beginning. Established in the year 1980 as a small
Tannery in Unnao is today one of the largest
manufacturers/exporters of Indian Sub-continent. Superhouse
Group comprises of 18 manufacturing units equipped with stateof-the-art technologies and highly skilled, committed and
quality conscious workforce of around 5000 individuals working
as a team. The manufacturing units are located in Kanpur,
Unnao, Agra and Noida with trading office in Delhi and
Overseas offices in U.K. and UAE. The operations in USA and
16

LOK NATH SHUKLA
Canada would be covered by overseas office in USA coming up

shortly.
The Indian Export Promotion Organisation have acknowledged
the labour that has been put into shaping of a multi-product and
multi-location conglomerate from a mere production unit at
Unnao and have bestowed upon Superhouse numerous accolades
in response. Superhouse has been getting Export Awards
regularly and recently the Best Productivity Award was
conferred upon the company. This has boosted the spirits and
today Superhouse is eyeing an ambitious target of US $ 400
Million in the coming year. The export sale figure for the year
2008-2009 inspite of various bottlenecks in Leather business
worldwide have been excellent and the detailed break-up is as
follows:-
Finished Leather Rs. 166.11 Million

Leather Footwear Rs. 275.10 Million
Footwear Components Rs. 194.70 Million
Leather Goods/Garments Rs. 200.00 Million
The figures show a substiantial jump over the previous year
with almost equal sales in domestic market the net turnover of
Superhouse group today stands at around 400 crores.
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Class of goods
Unit
Capacity(per Annum)
Licensed
Installed
Actual
Production
Shoe Upper
Pair
10,00,000
9,12,000
2,57,774
Leather Hides
Hides
14,20,000
9,00,000
3,63,120
Leather Skin
Pcs.
15,00,000
Shoes
Pairs
46,60,000
33,15,301
24,55,247
Leathers Products
Pcs.
50,000
N.A.
85,090
Textile Garments
Pcs.
11,00,000
10,80,000
7,05,414
Animal Feed
Mt.
900
270
123
18
13,50,000

LOK NATH SHUKLA
14,30,976
HISTORY OF COMPANY
Superhouse Group is a conglomeration of several companies
engaged in manufacturing and export of finished leather,
leather products and textile garments. The parent company,
Aminsons Leather Finishers Pvt., was incorporated as private
19

LOK NATH SHUKLA
limited company on January 14, 1980. It was converted into a

public limited company on December 22, 1984 and its name
changed to Aminsons Limited on February 21,1989. In addition,
five group companies - Super House Limited, Super Garments
Limited, Sharp Leathers Limited, Super Footwear Limited and
Allen Shoes Limited - were merged with Aminsons Limited in
1994, 1995 and 1996 as per the orders of the Honble High
Court of Judicature, Allahabad. The name of the company was
changed to Superhouse Leathers Limited on March 4,1996 and
finally Superhouse Limited on November10, 2006 with the
approval of the Registrar of Companies, Kanpur (U.P.).
From a single tannery in the 1980s producing finished leather,
Superhouse Group has emerged as one of the largest players in
the industry. We started with a commitment to excel, achieve
and deliver the very best. Towards this end, we engineer,
optimize and control every phase of the manufacturing process
from raw material to finished products to ensure that end
products are of the highest quality and also the best value for
money for our clients.
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The Group have four overseas companies in the UK, the U.S.A.,
the U.A.E. and Romania, primarily engaged in marketing and
distribution of leather, leather products and textile garments.
The group has crossed an annual turnover of Rs. 4,000 million.
The Group has 15 manufacturing units located in Kanpur, Unnao,
Agra and Noida
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THE CHAIRMAN MASSAGE

I congratulate all of you as your company surpasses the
recessionary trend wrapping the globe during 2009-10.
Your company was able to register the positive export
growth as against the negative growth of Indian Leather
Industry during 2009-10. The profit aftertax of the
company increased from Rs. 757.22 lacs during 2008-09 to
Rs. 1364.88 lacs during 2009-10, thereby registering an
impressive growth of 80.25%. During the current year, your
company received Best Export Awards of U.RState for the
years 2007-08 and 2008-09. Your company also received
four National Export Awards during 2009-10. The company
was placed first for exporting Non-leather Saddlery and
Harness. This became possible due to the faith bestowed
upon the present team of Management by you.
During the current year, the Macro-Economic trends are
showing global recovery with modest pace. In the US,
recovery remains constrained by high unemployment,
modest income growth, lower housing wealth and tight
credit. In the Euro area, economic activity is weak, though
more resilient than expected in the face of the recent
turbulence. The growth outlook remains clouded by
concerns about the sustainability of sovereign debt in some
of the Euro area economies.
However, the Emerging Market Economies are witnessing
strong growth, driven by strong domestic demand,
restocking of inventories and, thus far, recovering global
trade. In many EMEs, especially in Asia, growth is fast
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LOK NATH SHUKLA
approaching the trend. Robust macroeconomic

fundamentals, unimpaired balance sheets of corporates
and households, sound banking sector and effective fiscal
and monetary stimuli contributed to a significantly faster
recovery in EMEs.
The Indian Leather Industry has shown a very impressive
growth during two months ending May, 2010. During the
period the Export of the country reached USD 535 Million
as against USD 414.01 Million during last year for the same
period, thereby registering impressive growth of 29.22%.
Having regard to global recovery, the prospects of the
company are also looking bright during current year. The
recovery has consolidated and is becoming increasingly
broad based causing concerns about capacity constraints
and inflationary pressure. Keeping pace with the increasing
demand of the products of the company, the company is
planning to increase the production capacity coupled with
maximum utilization of present capacity.
However, as your company mainly is engaged in the export
of its products, the operations and profitability of the
company will also depend upon the overall global recovery.
Although Emerging Market Economies (EMEs) are
witnessing strong growth, there are visible soft spots in
Europe and the US, from where we are getting maximum
orders. The decreasing trend in value of Euro is also a
concern for the company. But I hope that your present
team of management will be able to handle such type of
critical circumstances.
I take this opportunity to express my gratitude to all our
stakeholders, Board of Directors and Employees, who have
23

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reposed their trust in us and give their constant support to

us.
With Best Wishes
MUKHTARULAMIN(CMD)
DESCRIPTION OF BUSINESS
Superhouse Limited is an India-based company. The
company is engaged in the manufacturing and marketing
of leather and leather footwear. The company operates in
two segments: shoe division and tannery division. The
shoes division includes manufacturing of finished leather
shoes.
The tannery division includes manufacturing of finished
leather from raw hides and wet blue. During the fiscal year
ended March 31,2011 the company had production of
2455247 pair of footwear ,257774 pair upper shoe,363120
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leather hides,1430976 leather skins, and 705414 leather

garments.
The company exports its products to European countrys
United Kingdom.
CORPORATE BODY
The company is managed by professionally qualified
personnel with extensive experience in their respective
fields. The company offers freedom of operation to its
people. As a result company has been able to develop a
truly dynamic set of senior level leaders and functional
heads.
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BOARD OF DIRECTORS
Anil Kumar
Agarwal
Anil Soni
Dilip Kumar Dheer
Javed Ali Hashmi
K KAgarwal
Kamal Agarwal
MohdShadab
Mukhtarul Amin
Mukhtarul Amin
N C Jain
R K Agarwal
R K Agarwal
ShahinaMukhtar
VinaySanan
Zafarul Amin
26
Director (Finance)
Director
Director
Director
Director
Director
Whole Time Director
CEO
Chairman and Managing
director
Director
Co. Secretary &Compl. Officer
Secretary
Whole Time Director
Executive Director
Joint Managing Director

LOK NATH SHUKLA
VISION &
MISSION
VISION AND MISSION

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The last three decades have been dedicated to building

strong foundations for Superhouse brick by brick: from
infrastructure to technology, from solid relationships with
employees to market acceptance.
We are now poised to take the next giant leap to establish
ourselves as the undisputed leader in leather products be it
footwear or finished leather or leather accessories.
Retaining our leadership through growth as a consequence
of customer satisfaction is of paramount important to us.
To achieve our vision, the framework for quality inputs
and , processes is in place, and is constantly monitored and
upgraded.
Superhouse Group aims to constantly improve the quality
of its products by fulfilling its customers expectations
Product Development Stages

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1. Clicking or Cutting ProcessIn this department, the top part of the shoe or the "upper"
is cut. The clicking operative is given skins of leather,
mostly buffalo leather but not restricted to this type of
leather. Using metal strip knives, the worker cuts out
pieces of various shapes that will take the form of "uppers".
This operation needs a high level of skill as the expensive
leather has to be wasted at the minimum level possible.
Leather may also have various defects on the surface such
as barbed wire scratches which needs to be avoided, so
that they are not used for the uppers.The patterns for the
vamp, straps and quarter (which make up the upper) of the
sandal were cut out on paper and the cut outs served as a
guide to cut out the patterns from the materials to be used
for the upper.
This process is very essential process as 60% of the
production depends on it.
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29
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STRATEGIES
FOR
ENTERING
IN
EUROPEAN
MARKE|
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LOK NATH SHUKLA
P re fa
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S e c ti
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Machine Used:
1. Swing Arm Double Clicking Press Hydraulic Machine
2. Skiving Machine
3. Embossing Machine
4. Splitting Machine
5. Size Stamping Machine
Work Force:
Total 80-90 skilled, semi-skilled and unskilled worker are
used in regular bases in this department.
Faults:
Proper Cutting
Leather damage
Poor quality
Skin fault
Loose leather
2. Closing or Stitching ProcessHere the component pieces are sewn together by

highly skilled machinists so as to produce the
30

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completed upper. The work is divided in stages. In

early stages, the pieces are sewn together on the flat
machine. In the later stages, when the upper is no
longer flat and has become three-dimensional, the
machine called post machine is used. The sewing
surface of the machine is elevated on a post to enable
the operative to sew the three dimensional upper.
Various edge treatments are also done onto the
leather for giving an attractive look to the finished
upper. At this stage only, the eyelets are also inserted
in order to accommodate the laces in the finished
shoes.The closing process also involves attaching all
the cut patterns of the upper with glue and stitching
them, when the glue got dry. The upper was also lined
with synthetic leather to enhance comfort and
durability.
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Machine Used:
1. Stitching machines
2. Thread burning machines
Threads Used:
3 Ply
6 Ply
9 Ply
Work Force:
Total 30-40 skilled and Semi-Skilled workers are required
for this process.
32

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Defects found in closing process:

Proper alignment of upper
Stitching quality
Cleanliness
Labelling
Attaching of components
Eye letting D-ring
3. Upper Section:
In this section the fitting of metals and eyelets in the upper
part of the shoes is to be done. This is the important
section in the safety shoes manufacturing process. Quality
check is the important part of this section.
Precautions:
1. Eyelets should be placed properly and neatly.
2. On a particular place it should be marked.
Machine Used:
1. Metals fitting Machines
2. Eyelets Fitting Machines
Work Force:
Total 10-15 skilled, semi skilled worker are used on a
regular bases in this department.
4. Lasting Process33

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This process involved correctly positioning the attached

and stitched uppers on the last and then attaching the
upper to the insole. To attach the insole to the upper, the
inner part of the insole had to be made blunt to make for
easy application of glue using the bench grinder
After make the inner surface blunt, the insole was attached
to the upper through the use of the evostick glue. The last
remains in between the insole and the upper during the
process.
The completed uppers are molded into a shape of foot
with the help of a "Last". Last is a plastic shape that
simulates the foot shape. It is later removed from the
finished shoe to be used further in making other shoes.
Firstly, an insole to the bottom of the last is attached. It is
only a temporary attachment. Sometimes, mostly when
welted shoes are manufactured, the insole has a rib
attached to its under edge. The upper is stretched and
molded over the last and attached to the insole rib. After
the procedure completes, a "lasted shoe" is obtained. Now,
the welt- a strip of leather or plastic- is sewn onto the shoe
through the rib. The upper and all the surplus material is
trimmed off the seam. The sole is then attached to the welt
and both are stitched together. The heel is then attached
which completes the making of the shoe.
That was the process for heeled shoes. When a flat shoe is
in the making, there are considerably fewer operations.
The insoles in this case are flat and when the uppers are
'lasted', they are glued down to the surface of the inner
side of the insole. The part of the upper that is glued down
34

LOK NATH SHUKLA
is then roughed with a wire brush to take off the smooth

finish of the leather. This is done because rough surface
absorbs glue to give a stronger bond. The soles are usually
cut, finished and prepared as a separate component so
that when they are glued to the lasted upper, the result is a
complete and finished shoe. Soles can also be pre-molded
as a separate component out of various synthetic materials
and again glued to the lasted upper to complete the shoe.
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Machine Used:
1. Counter Molding Machine
35

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2. Strobe ling Machine

3. Toe Lasting Machine
4. Chiller and Heating Machine
5. Buffing Machine
Work Force:
Total 40-50 skilled, semi skilled worker are used on a
regular bases in this department.
Defects found in lasting process:
Grain problem
Tongue sticker & insole sticker should be of same size
Quarter & vamp attachment
Strobe ling
Vamp lining not loose
36

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Back height should be equal

5. Injection Process:
The direct-molded process allows manufacturers to
produce a fully assembled shoe in one step. The
inherent adhesive property of polyurethane is used in
combination with a shoe upper in a closed mould. This
process is typically used for reaction injection PU but
can equally be used for TPU. Using the direct injection
process, the shoe maker can adjust the color, density
and hardnessof the sole and produce multi-layer soles
(three colors and densities) in one step, on a single
machine. In this method the direct injection of sole on
the upper portion of the shoes with the help of Desma
machine from Germany as well as by pouring machine
known as Gusberti Machine.
In the manufacturing process, shoe soles are direct
molded onto uppers. If the bottom of the sole requires
enhanced mechanical properties, a thin layer of almost
compact polymer is molded in combination with a
midsole to create a dual density sole which is light,
comfortable and hard-wearing. In this DESMA machine
18 pairs of shoes can be prepared at a time so it
contains 36 components while in Gusbarti machine
there is 24 components that is it can produces 18 pairs
at a time. PU that is polyurethane is formed by the
reaction of Polyol and glycol. These two combines and
form the PU. By the help of DESMA many combination
37

LOK NATH SHUKLA
of sole is being prepared like PU/PU, PU/TPU and

PU/Rubber.
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Machines Used:
1. Desma Machine
2. Trimming Machine
Work Force:
38

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10-15 skilled labors are required for this process.

Defects found in molding process
Bubbling in Insole
Logo of the company
Size of the sole is equal or not
Bounding of upper
Back height
Proper cleats height
6. Finishing & packing The finishing of a shoe depends on the material used
for making it. If made of leather, the sole edge and
heel are trimmed and buffed to give a smooth finish.
To give them an attractive finish and to ensure that the
edge is waterproof, they are stained, polished and
waxed. The bottom of the sole is often lightly buffed,
stained and polished and different types of patterns
are marked on the surface to give it a craft finished
look. A "finished shoe" has now been made. Before the
packing the final inspection has been done in the
Superhouse and if any shoes is found defective then it
is send to that particular department for improvement.
Specific defect to specific department. If the defect is
small enough to be repaired then they repair the
defect like roughness in the outsole they remove it. In
the final inspection near about 4-5 pairs has been
found
per
100
pairs
of
shoes.
39

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For shoe room operation, an internal sock is fitted into

shoe which can be of any length- full, half or quarter.
They usually have the manufacturers details or a
brand name wherever applicable. Depending on the
materials used for the uppers, they are then cleaned,
polished and sprayed. Laces and any tags that might
have to be attached to the shoes, such as shoe care
instructions, are also attached. The shoes, at last, get
packaged in boxes.
CTPMRI
alobt
gecbnlI
sakid
anids
nigOhL
b
g
v g
sn
n
ndger
LgRr
aib
bn
e
lb
no
gx
h
p
t
a
u
b
g
l
i
Work Force:
40-50 semi skilled and unskilled labors are required for this
process.
Genuine Goodyear Welted40

LOK NATH SHUKLA
Goodyear welted men's shoes are produced by a procedure

that was discovered 300 years ago. These shoes are highly
adaptable to any style, and are flexible, durable and
comfortable.
We have acquired the art of manufacturing Goodyear
welted shoes from Northampton shire, which is the most
renowned center of manufacturing Goodyear welted shoes
in the world.
Our Goodyear welted shoes are the choice of aristocracy,
the rich and famous, the elite and celebrity all over the
world.
Our product range include classics, riding, hunting,
western, biking and safety.
Quality Standard South America generally follows the following Standard

Norms for Safety Shoes: ASTM F2412
AST M F2413
Identifies protection against impact
Identifies protection against compression
Identifies footwear designed to be Impact resistant to
the top of the foot
Identifies protection against conductive hazards
Identifies footwear constructed with and manufactured
to have electrical insulation properties, electrical
hazard resistant
41

LOK NATH SHUKLA
Identifies footwear designed to reduce the

accumulation of excess static electricity
Identifies footwear designed to be puncture resistant
Line 4 shall be used when more than 3 sections of this
standard apply to any one category
Quality Standards Practiced at

Superhouse
ISO-9001-2000 (International Standard)
EN: 20345 : 2004 / A1: 2007 ( European Norms)

AS/NZS ISO 9002:1994 (Australian and New Zealand
norms)
CSA-Z195-M92 (Canadian Norms)
ANSI-Z41-1999 (American Norms)
International Brands
We supply to the following well-known global brands:
Double Duty
Schutz
Allen Cooper
Hauf
Tuff Tusker
HKS
Heckle
Progressive Safety
42

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Bulwark
Globex
Stabilus
EWS
Secura
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AWARDS AND ACHIVEMENTSAward and Recognition

201
0-11
Best Overall Export Performance 2010-11 Gold

Trophy
presented by Council for Leather Exports.
201
0-11
Best Export Performance 2010-11 for Non Leather

Harness
&Saddlery presented by Council for Leather
Exports.
201
0-11
Excellent Export Performance 2010-11 for Leather

Footwear
Silver Trophy Presented by Council for Leather
Exports
200
9-10

Trophy
200
9-10
Best Export Performance 2009-10 for Leather

Garments
200
9-10
Best Export Performance 2009-10 for Non Leather

Harness
&Saddlery presented by Council for Leather
Exports.
200
9-10
Commendable Export Performance 2009-10 for

Leather Goods
44

LOK NATH SHUKLA

200
8-09
Commendable Export Performance 2008-09

Silver Trophy.
Presented by Council for Leather Exports.
200
8-09
Best Export Performance 2008-09 Non-Leather

Saddlery& Harness.
200
8-09

Finished Leather
Presented by Council for Leather Exports
200
8-09

Footwear Components
200
8-09
Outstanding Award State Export Award 2008-09

Presented by Uttar Pradesh Government.
200
7-08
Commendable Export Performance 2007-08

Silver Trophy.
200
7-08
Best Export Performance 2007-08 Non-Leather

Saddlery& Harness.
200
7-08
Trading House Certificate.

Presented by Ministry of Commerce and Industry,
Government of India.
45

LOK NATH SHUKLA
200
7-08
Outstanding Award State Export Award 2007-08

Presented by Uttar Pradesh Government
200
7-08
First Prize State Export Award 2007-08

Presented by Uttar Pradesh Government
200
6-07

Trophy
200
6-07
Best Export Performance 2006-07 Non- Leather

Saddlery& Harness
200
6-07
Certificate of Merit for Securing ISO 14001

Certification for Finished Leather, Shoes &
Accessories Units.
200
6-07
Certificate of Merit for Securing OHSAS 18001

Certification for Finished Leather, Shoes
& Accessories Units.
200
6-07
Twenty First Century Millennium Award for

Outstanding Achievements in Chosen Field of
Activity.
Presented by International Institute of Education
& Management.
Mr. Mukhtarul Amin, Chairman and Managing
Director of Superhouse unanimously elected as
Chairman of Council for Leather Export.
46

LOK NATH SHUKLA
200
5-06

Trophy Presented by Council
For Leather Exports.
200
4-05
UtkrastPuraskaar State Export Award 2004-05

Presented by NiryaatProtsaahanVibhag, Uttar
Pradesh Govt.
200
3-04

Trophy Presented by
Council For Leather Exports.
200
3-04
First Prize State Export Award 2003-04

Presented by RajyaNiryaatProtsaahanVibhag,
Uttar Pradesh Govt.
200
2-03
Second Prize State Export Award 2002-03

Presented by NiryaatProtsaahanVibhag, Uttar
Pradesh Govt.
200
1-02
Best Export Performance in Finished Leather.

199
8-99
Commendable Export Performance during 199899 in Overall Exports.

Trophy for Best Performance among the Exporters
Above US $ 5 Million during 1998-99 in Footwear
Components.
199
7-98
47
Certificate of Merit for Commendable

Performance during 1997-98.
LOK NATH SHUKLA

199
7-98

Performance during 1997-98 in Footwear
Components.
199
6-97

Components.
199
5-96
Second Prize State Export Award.

Presented by Uttar Pradesh Govt.
199
5-96

Components.
199
4-95

Components.
199
1-92
Second Prize State Export Award.

Presented by Uttar Pradesh Sarkar.
199
1-92
State Export Award 1990-1991.

Action Award 1991 Presented to Mr. Mukhtarul
Amin for Excellent Person of the year.
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198
8-89
First Prize state Export Award 1988-89

BRANDSOur Brands - Allen Cooper
Until now, Allen Cooper had been enjoying the prestigious

patronage of British and European markets. The brand has
now stepped into the Indian market and is catering to the
requirements of corporate and institutional customers,
creating a niche image for its fashion leather products
adhering to the high standards that the British have set,
Allen Coopers range of products boasts of an array of
international designs through its Italy, UK, China and India
based design studios.
However, Allen Cooper has not rested on its laurels. It is
acquiring the best of Indian patterns and is continuously
innovating products with imagination and realism, leaving
competition miles behind. Indian customers have taken
very well to Allen Cooper products and the demand is
growing daily among quality conscious customers
demanding international class. The response has been
overwhelming and Allen Cooper will soon be spreading its
wings across India to cater to customers wishes.
49

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RESEARCH
PROCESS
50

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Research Objective
The main objective of the study to find out the market of
the goodyear welted shoes which is the product of the
Superhouse ltd. .
To knows those factors which attract the most to
consumer to buy goodyear welted shoes.
Finding out buying behaviour of consumers of buying
goodyear welted shoes.
Tastes & preferences what people look for in shoes
while making a porches?
To know that the consumer is getting value for money
or not after spending money on the purchase of
goodyear welted.
To know the satisfaction level of the consumers.
What company should do for increase its sale.
What company should do for giving more and more
consumer satisfaction?
What is the market of goodyear welted shoes in
European market.
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LOK NATH SHUKLA
Research Methodology
Country wise Analysis for Safety Footwear
in South America
1. Argentina
2. Chile
3. Colombia
4. Uruguay
5. Ecuador
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6. Guyana
7. French Guiana
Argentine Market Analysis:-
Capital = Buenos Aires

Language = Spanish, extinct, endangered
The economy of Argentina is Latin America's thirdlargest, with a high quality of life and GDP per CapitaLand
upper middle-income economy, Argentina has a firm
foundation for future growth for its market size, the levels
of foreign direct investment, and percentage of high-tech
exports as share of total manufactured goods.
Market Size:Market size includes the total concentration of the
population that includes the total population growth rate. In
Argentina the total labor force is 17 million that is confined
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basically to manufacturing, construction, transport and

defense that in turn utilizes the safety footwear.
TOTAL Population: - 41,769,726 (July 2011)
Population Growth Rate: - 1.036%
Total Labor Force: - 17 million
Labor force by occupation: - Manufacturing 13.1%,
Construction 7.6%, Transport and communication utilities
7.8%, Public administration and defense 6.3%.
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IN HOUSE PRODUCTION :In house Production marks the following domestic

industries that deal in safety footwear.
1. INDUSTRIAS DE PASCALE S.A
(C.U.I.T. 30707784292)
Defensa 2361 B 1785 BPE
Aldo Bonzi-La Mantaza
Buenos Aires, Argentina
2.ROGUANT S.R.L
(C.U.I.T.:30636316217)
Baha Blanca 2240 - Parque Industrial
B1852LEH - Burzacoss - Almirante Brown
BUENOS AIRES, ARGENTINA
T: +54 - 11 4238-0400
Fax: 4238-0400
Email: roguant@roguant.com.ar
web: http://www.roguant.com.ar/
3. INDURA ARGENTINA S.A.
(C.U.I.T.: 30643842722)
RutaPanamericana North Km. 37,500
B1619ADQ - Parque Industrial Garn
Tele ph: +54 - 11 5129-5100
LneasRotativas
Fax: 5129-5124
Email: buenosaires@indura.net
web: http://www.indura.net/
4. JOLDEN S.A.
55

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(C.U.I.T.: 30675998112)
Tte.Gral. Juan Domingo Pern 4029
C1198AAY - Ciudad Autnoma de Buenos Aires
CAPITAL FEDERAL, ARGENTINA
+54 - 11 4861-0667, 4864-7242, 4865-7334
Fax: 4864-7242, 4865-7334
Email: jolden@jolden.com.ar
5. SEGUTECNICA S.R.L.
(C.U.I.T.: 33629040019)
Calle Ro De Janeiro N 2901
B1923ACM - Berisso
+54 - 221 461-7129, 461-7130, 496-2493
Fax: 464-4764, 460-1166
6. PROSEIND S.A.
(C.U.I.T.: 30707009892)
Italia 2235
S2000GCK - Ciudad de Rosario
SANTA FE
ARGENTINA
Tele ph: Local: 0341 / Desde el Extranjero: +54 341
Fax: 482-1502, 485-1559
7. CONARCO ALAMBRES Y SOLDADURAS
(C.U.I.T.: 30558257519)
Calle 18 (Ex Murature) N 4079
B1672AWG - Villa Lynch - General San Martn
BUENOS AIRES
ARGENTINA
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+54 - 11 4753-4039, 4753-4148, 4753-4535

Fax: 4752-6531, 4753-4039
Email: export@conarco.com.ar; info@conarco.com.ar;
aciar@conarco.com.ar
web: http://www.conarco.com.ar/
8. PETRO TANK S.A.
(C.U.I.T.: 33626043149)
Maip 942 - Piso 20
C1006ACN - Ciudad Autnoma de Buenos Aires
CAPITAL FEDERAL
ARGENTINA
+54 - 11 5779-4114
Fax: 5779-4114 LneasRotativas
Email: petrotank@petrotank.com.ar
web: http://www.petrotank.com.ar/
Economy Dependency :During the market research for safety footwear in

Argentina, it was found that Argentine economy is based
on industrial sector includes manufacturing and
construction. Among Argentinas manufactured goods are
processed food, textiles, clothing, metallic and non-metallic
mineral products, wood products, paper, pharmaceutical
products, chemicals and petrochemical products,
aluminum, steel, cars, electrical machinery and appliances,
machine tools, turbines, cranes, agriculture machinery, and
space and nuclear products.
Argentina is rich in natural resources with a geological and
climatic situation particularly suitable for developing
57

LOK NATH SHUKLA
forestry, agriculture, mining and fisheries. It also boasts of

large petroleum, gas and uranium reserves.
Construction, engineering and consultancy activities have
developed to an important stage, extending to the LatinAmerican market and other countries.
Argentina is one of the world's major agricultural
producers, ranking among the top producers and, in most
of the following, exporters of beef, citrus, grapes, honey,
maize, sorghum, soybeans, squash, sunflower seeds,
wheat, and yerba matendustry.
Cattle-raising is also a major industry, though mostly for
domestic consumption; beef, leather and dairy were 5% of
total exports.
Mining is a growing industry, increasing from 2% of GDP in
1980 to nearly 4% today. The northwest and San Juan
Province are the main regions of activity. Coal is mined
in Santa Cruz Province. Metals and minerals mined
include borate, copper, lead, magnesium, sulfur,
tungsten, uranium, zinc, silver, and gold, whose production
was boosted after 1997 by the Bajo de Alumbrera mine
in Catamarca Province and Barrick Gold investments a
decade later in San Juan. Metal ore exports soared from
US$ 200 million in 1996 to US$ 1.2 billion in 2004 and to
over US$ 3 billion in 2010.
GDP
$447.6 billion (nominal) (27th, 2011)

$716.4 billion (ppp)
GDP growth 8.8% (2011)
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GDP per capita $10,945(nominal) (57th, 2011)[1]

o $17,516 (PPP) (51st, 2011)
GDP by sector Agriculture, forestry, and fishing9.7%; mining- 3.1%; manufacturing -18.9%
,construction- 5.3% commerce and tourism -13.8%;
transport, communications, and utilities - 8.2%;
finance, real estate and business services - 14.3%;
government - 6.5%; education, health care and other20.2%. (2011)
Inflation (CPI) 9.5% (2011)
Population below poverty line 8.3% (2011)[4]
Gini coefficient 0.445 (2010)[5][6]
Currency: The currency of Argentina is ARGENTINE PESO

(ARS).
Currency Against Dollar:1USD = 4.49 Argentine Peso
4.49Argentine Peso per US Dollar
(With rate as of 20-06-2012)
Chile Market Analysis:-
Capital = Santiago
Language = Spanish, Mapudungun, German,
English
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The economy of Chile is ranked as an upper-middle

income economy by the World Bank and is one of South
America's most stable and prosperous nations leading
Latin American nations in human development,
competitiveness, income per capita, globalization,
economic freedom, and low perception of
corruption. However, it has a high economic inequality,
as measured by the Gini index.
Marketsize:Marketsizeincludesthe total concentration of

thepopulationthatincludesthe total growthrate. In Chile
the total labor forceis 7.918
millionthatisconfinedbasicallytoindustry, agriculture and
services. Themainpotential of
thesetwosectorsnecessitatesthe use of safety footwear.
Total population-16, 888,760(July 2011)
Populationgrowth rate-0.836%(July 2011)
Total labor force-7.918 million
Labor forcebyoccupation-Agriculture 13.2%, Industry
23%, services 63.9%
INHOUSE production :1. M/s Treck
Santa Rosa 5220, San Joaquin
Santiago, Chile
Tel: 562-4909910
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Fax: 562-4909901
Email: ventas@treck.cl
Website: www.treck.cl
2. M/s Garmendia
Carlos Fernandez 255, San Joaquin
Santiago, Chile
Tel: 562-4229520 / 4229500
Fax: 562-4699603
Email: ventas@garmendia.cl
Website: www.garmendia.cl
3. M/s Max Service
San Ignacio 080
Santiago, Chile
Tel: 562-6168861
Email: revaldo.perez@maxservice.cl
Website: www.maxservice.cl
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ECONOMIC DEPENDENCY :The mining sector in Chile is one of the pillars of

Chilean economy. The Chilean government strongly
supports foreign investment in the sector and has
modified its mining industry laws and regulation to
create a favorable investing environment for
foreigners. Thanks to a large amount of copper
resources, progressive legislation and a healthy
environment, Chile has become the mining capital of
the world, producing over one-third of the global
copper output.
Agriculture and allied sectors like forestry,
logging and fishing accounts only for 4.9% of the GDP
as of 2007 and employed 13.6% of the countrys
labor force, Some major agriculture products of Chile
includes grapes ,apple , pear ,onions, wheat, corn,
oats, peaches, garlic,asparagus,beans, beef, poultry,
wool, fish and timber.
The main industries include copper,
lithium, other minerals, foodstuffs, fish processing,
iron industry, wood and wood products, transport
equipment, cement and textiles.
GDP
$248.602 billion (2011, nominal)

$299.786 billion (2011, PPP)
GDP growth
6.0% (2011)
GDP per capita $14,413
GDP by sector Agriculture- 5.1%, Industry
41.8%,Services 53.1%
Inflation(cpi) 3.3% (2011, avg),4.4%(2011, end of
period)
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Population below poverty line 11.5%

Gini coefficient 0.494(2009)
CURRENCY:The Currency of Chile is Chilean Peso (CLP)
1US DOLLAR = 502.32252 CHILEAN PESO
1CHILEAN PESO (CLP)=0.00199US DOLLARS
Colombia Market Analysis:-
Capital = Bogota
Language = Spanish
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LOK NATH SHUKLA
Colombia has a free market economy with major

commercial and investment ties to the United
States.Colombia's economy has experienced rapid increase
over the past three years despite a serious armed conflict.
The economy continues to grow in part because of austere
government budgets, focused efforts to reduce public debt
levels, an export-oriented growth strategy, an improved
security situation in the country, and high commodity
prices.New exploration is needed to offset declining oil
production. International and domestic financial analysts
note with concern the growing central government deficit,
which hovers at 5% of GDP. However, the government's
economic policy and democratic security strategy have
engendered a growing sense of confidence in the economy,
particularly within the business sector.
Market size:Market size includes the total concentration of the
Brazil the total labour force is 103.6 million that is confined
basically to manufacturing, construction, transport and
defence that in turn utilizes the safety footwear.
TOTAL Population: - 44,725,543 (July 2011 EST.)
Population Growth Rate: - 1.156% (2011 EST.)
Total Labour Force: - 21.27 million
Labour force by occupation: - Agriculture 18%, Industry
18.9%, Services 63.1%
In house production:64

LOK NATH SHUKLA
In house production outlines the following domestic

industries that deal in safety footwear.
1. Red Wing Shoes
Double via a La Guardia y 60 Anillo Santa Cruz de la Sierra,
2973
Bolivia
T: 591-33-584-844
W: www.redwingsafety.com/Bolivia
E: petrovisa@cotas.com.bo
2.Wolverine
Global Trading
Av Pando #1261
Cochabamba
Telephone: (591)4 452 9056
Fax: (591)4 411 896
W: www.wolverine.com
3. Calzado Alpaca los Indestructible
Avenida La Romella-El Pollo, Santa Ana Lower
Dosquebradas-Risaralda-Colombia
T: (57) (6) 3237777
F: (57) (6) 3227735
E: info@calzadoalpaca.com.co
W: www.calzadoalpaca.com.co
4. Ci. Uniroca SA
Carrera 43 F no. 14-109, Medellin - Colombia
T: + 574 311 0809
E: uniroca@uniroca.com
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LOK NATH SHUKLA
W: www.uniroca.com
Economy Dependency :Colombia is well-endowed with minerals and energy

resources. It has the largest coal reserves in Latin America,
and is second to Brazil in hydroelectric potential. Estimates
of petroleum reserves in 1995 were 3.1 billion barrels
(490,000,000 m3). It also possesses significant amounts
of nickel, gold, silver, platinum,
and emeralds.The Pastrana government has significantly
liberalized its petroleum investment policies, leading to an
increase in exploration activity. Refining capacity cannot
satisfy domestic demand, so some refined products,
especially gasoline, must be imported. Plans for the
construction of a new refinery are under development.As of
2004, Colombia has become a net energy exporter,
exporting electricity to Ecuador and developing
connections to Peru, Venezuela and Panama to export to
those markets as well. TheTrans-Caribbean
pipeline connecting western Venezuela to Panama through
Colombia is also under construction, thanks to cooperation
between presidents lvaro Uribe of Colombia, Martn
Torrijos of Panama and Hugo Chvez of Venezuela.
The most industrially diverse member of the five-nation
Andean Community, Colombia has four major industrial
centersBogota, Medellin, Cali, and Barranquilla, each
located in a distinct geographical region. Colombia's
industries include textiles and clothing, particularly
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LOK NATH SHUKLA
lingerie, leather products, processed foods and beverages,

paper and paper products, chemicals and petrochemicals,
cement, construction, iron and steel products, and
metalworking. Its diverse climate and topography permit
the cultivation of a wide variety of crops. In addition, all
regions yield forest products, ranging from tropical
hardwoods in the hot country to pine and eucalyptus in the
colder areas.
Cacao
beans, sugarcane, coconuts, bananas, plantains, rice, cotto
n, tobacco, cassava, and most of the nation's beef cattle
are produced in the hot regions from sea level to 1,000
meters elevation. The temperate regionsbetween 1,000
and 2,000 metersare better suited for coffee and coca;
certain flowers; maize and other vegetables; and fruits
such as citrus, pears, pineapples, and tomatoes. The cooler
elevationsbetween 2,000 and 3,000 meter
produce wheat, barley, potatoes, cold-climate vegetables,
flowers, dairy cattle, and poultry.
GDP
(nominal)
$283.109 billion (2010 EST.)
$429.866 billion (2010 EST.) (PPP)

GDP growth
4.4% (2010 EST.)
GDP per capita
$6,220 (2010 EST.)
$9,445 (2010 EST.) (PPP)
GDP by sector
Agriculture: 9.3%; industry:
38%; services: 52.7% (2010 EST.)
Inflation (CPI)
2.6% (2010 EST.)
Population below poverty line 46.8% (2008)
67

LOK NATH SHUKLA
Gini coefficient
58.5 (2009)
Currency: The currency of Colombia is COLOMBIAN PESO (COP)
Currency Against Dollar:1USD = 1,834.439616 COLOMBIAN PESO

1COLOMBIAN PESO=0.000545USD
Uruguay Market Analysis:-
Economy of Uruguay is characterized by an exportoriented agricultural sector, a well-educated work force,

and high levels of social spending. The economy suffered a
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LOK NATH SHUKLA
major downturn, stemming largely from the spillover

effects of the economic problems of its large
neighbors, Argentina and Brazil.
Paraguay the total labour force is 1.637 million that is
confined basically to manufacturing, agricultural, industry
and services that in turn utilizes the safety footwear.
TOTAL Population: - 3,308,535 (July 2011 est.)
Population Growth Rate: - 0.231% (2011 est.)
Total Labor Force: - 1.637 million
Labor force by occupation: - Agriculture 9%, Industry
15%, Services 76%.
IN HOUSE PRODUCTION :Uruguay has no stabilised in house production therefore it

imports safety footwear mainly from America and mostly
from other neighbouring countries like Argentina and
Brazil.
Economy Dependency:Uruguay has a partially dollarized economy. As of August

2008 almost 60% of bank loans use United States dollars,
but most transactions use the Uruguayan peso.Wool is a
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LOK NATH SHUKLA
traditional product exported mainly to America, followed by

the UK and India.Milk and dairy products.Conaprole,
National Cooperative of Milk Producersis the main exporter
of dairy products in Latin America. The area of the country
dedicated to the dairy food is located mainly in the south
west.
Rice, Fine varieties are produced in the lowlands in the
east of the country close to Merin Lake on the UruguayBrazil border. The national company Saman claims to be
the main exporter in Latin America. Countries it exports to
include Brazil, Iran, Peru, South Africa, Chile, Senegal,
Argentina, Paraguay, Bolivia, Ecuador, USA, Canada and
China.
"With a population of only three million, Uruguay has
rapidly become Latin America's outsourcing hub. In
partnership with one of India's largest technology
consulting firms, engineers in Montevideo work while their
counterparts in Mumbai sleep." - The New York Times,
Sep 22, 2006
Banking has traditionally been one of the strongest service
export sectors in the country. Uruguay was once dubbed
"the Switzerland of America", mainly for its banking sector
and stability. The largest bank in Uruguay is Banco
Republican, or BROU, which is state-owned; another
important state bank is the BHU. Almost 20 private banks,
most of them branches of international banks, operate in
the country (Banco Santander, ABN AMRO, and Citibank,
among others). There are also a myriad of brokers and
financial-services bureaus, among them Ficus Capital,
GalfinSociedad de Bolsa, Europe Sociedad de Bolsa,
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LOK NATH SHUKLA
DaroCukier, GBU, Hordeana&AsociadosSociedad de

Bolsa, etc. Uruguay has fully recovered from the financial
crisis that caused a run on its banks.
The state in Uruguay has an important role in the economy,
Uruguay resisted the trend of privatization in Utilities and
state owned enterprises in the region. Several
Referendums supported the state being in control of the
most important utilities and energy companies. Some of
the companies have a full monopoly warranted by law (like
landline telephony, water), others compete freely with
private operators (Insurance, mobile telephony, Banks).
Most of them are dominant in the local market. There is
strong debate in the Uruguayan society about their role,
and future. Some of them made a contribution to the
Uruguay state treasury.
GDP
$47.8 billion
(2010 EST.)
GDP growth
8.5% (2010 EST.)
GDP per capita
$13,600 (2010 est.)
GDP by sector agriculture:
9.3%;
industry: 22.8%; services: 67.9% (2010 EST.)
Inflation (CPI)
6.8% (2010
EST.)
Population Below poverty line 10.7% (2009)
Gini coefficient
45.2 (2006)
Currency: The currency of Uruguay is URUGUAYAN PESO (UYU)

71

LOK NATH SHUKLA
Currency Against Dollar:1USD = 21.129630 URUGUAYAN PESO

1URUGUAYAN PESO =0.049106 USD
Ecuador Market Analysis:-
Capital = Quito
Language = Spanish,Quechua
The economy of Ecuador is based mostly on exports
of bananas, oil, shrimp, gold, other
primary agricultural products and money transfers from
nearly a million Ecuadorian emigrants employed
abroad.Ecuadorians often describe the country as a series
72

LOK NATH SHUKLA
of "micro-environments" and economic-cultural regions

that are reflected in the country's cultural and geographic
diversity of coastal fishing and trade (with Guayaquil as a
port), highland Quichua-speaking peoples (with Quito as a
center, and the Amazon or jungle region, with several
indigenous populations continually facing intrusions by
"colonos" (colonists) seeking to use land for farming
including palm oil, or for oil and resource exploitation.
Venezuela the total laborforce is 4.59 million that is
confined basically to manufacturing, construction,
petroleum and mining that in turn utilizes the safety
footwear.
TOTAL Population: -15,007,343 (July 2011 EST.)
Total Labor Force: - 4.59 million
Labor force by occupation: - Agriculture 8.3%, Industry
21.2%, Services 70.4%.
IN HOUSE PRODUCTION :Ecuador economy is mainly influenced by America and
there is no recognised unit for in house production and thus
it mainly focuses on imports.
Economy Dependency :73

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The main industries of Ecuador are petroleum, food

processing, textiles, wood products, chemicals. The
completion of the second Transandean Oil Pipeline (OCP
in Spanish) in 2003 will enable Ecuador to expand oil
exports. The OCP will double Ecuador's oil transport
capacity, but Ecuador will need to attract additional foreign
investment to realize the full economic potential of the
added capacity.
The industrial sector has had enormous difficulty to emerge
significantly. The industrial sector's main problem is the
deficit of energy, which the current government has
tackled with the improvement of performance on existing
hydro plants, and the creation of new ones. Such projects
currently include negotiation of the Coca-Coda
hydroplant.Incentives of financing, tributary incentives,
tariffs, and others will be implemented, that is intended to
benefit areas of tourism, foods process, renewable and
alternative energies, bioenergies, pharmaceutical and
chemical products, biochemical and environmental
biomedicine, services, automotive metallurgical industry,
footwear, and automotive parts and pieces, among others.
GDP
$114.7 billion (PPP)
(2010 EST.)
GDP growth
+2.4% (2010)
GDP per capita
$7,800 (2010 EST.)
GDP by sector
agriculture: 6.8%;
Inflation (CPI) 3.6% (2010 EST.)
Population below poverty line 32.1% (2010)
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Gini coefficient 47.9 (2009)
Currency: The currency of Ecuador is ECUADORIAN SURCE (ECS)

Currency against Dollar:1USD = 24,950.000000ECUADORIAN SURCE
1 ECUADORIAN SURCE =0.000040USD
Guyana Market Analysis:-
Capital = Georgetown
Language = English (official)
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Spanish, Portuguese, Guyanese Creole.

With a per capita gross domestic product of only $4,700 in
2006, Guyana is one of the poorest countries in the
Western Hemisphere. This is evident from the contrast
between poor slum areas and elite residential areas with
imperious mansions, often built within a few miles of one
another.

population that includes the total population growth rate.
In Venezuela the total labor force is 333,900 that is
confined basically to Agriculture, Hunting and commerce
that in turn utilizes the safety footwear.
TOTAL Population: 744,768 (July 2011 EST.)
Total Labor Force: 333,900
Labor force by occupation: - agriculture, hunting and
forestry 30.2%, commerce 16%,
manufacturing 11%
IN HOUSE PRODUCTION :Guyana is one of the smallest country in South America

with little population thus there is
no proper market
concentration for safety footwear as there is no
recognized in house production that could meet the
demand and supply for safety footwear necessities.
Economy Dependency :76

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Agriculture and mining are Guyana's most important

economic activities, with sugar, bauxite, rice, and gold
accounting for 7075 percent of export earnings.Other
exports include timber, diamonds, garments, rum, and
pharmaceuticals. The value of these other exports is
increasing.
Since 1986, Guyana has received its entire wheat supply
from the United States on concessional terms under a PL
480 Food for Peace programme. It is now supplied on a
grant basis. The Guyanese currency generated by the sale
of the wheat is used for purposes agreed upon by the U.S.
and Guyana Governments. As with many developing
countries, Guyana is heavily indebted. Reduction of the
debt burden has been one of the present administration's
top priorities.
Guyana's extremely high debt burden to foreign creditors
has meant limited availability of foreign exchange and
reduced capacity to import necessary raw materials, spare
parts, and equipment, thereby further reducing production.
The increase in global fuel costs also contributed to the
country's decline in production and growing trade deficit.
The decline of production has increased unemployment.
Although no reliable statistics exist, combined
unemployment and underemployment are estimated at
about 30%.
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The foreign exchange market was fully liberalized in 1991,

and currency is now freely traded without restriction. The
rate is subject to change on a daily basis, but the Guyana
dollar has depreciated 17.6% from 1998 to 2000 and may
depreciate further pending the stability of the post-election
period.Guyana is a member of the WTO.
GDP
$4,877 billion (2009
EST.)
GDP growth
2.3% (2009 EST.)
GDP per capita
$6,477 (2009 EST.)
GDP by sector
agriculture: 24.5%;
Inflation (CPI)
5.2% (2009 EST.)
Gini coefficient
43.2 (1999)
Currency: The currency of Guyana is GUYANESE DOLLAR.

Currency against Dollar:1USD = 20,379.04 GUYANESE DOLLAR
1 GUYANESE DOLLAR = 0.4907USD
(With rate as of 29-06-2012)French Guyana Market
Analysis:-
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Capital = Cayenne
Language = French (official)
Guianese Creole, Chinese, Wayans
French Guiana is an overseas region of France, consisting
of a single overseas department located on the
northern Atlantic coast of South America. It has borders
with two nations: Brazil to the east and south,
and Suriname to the west. Its 83,534 km2 (32,253 sq mi)
have a very low population density of less than
3 /km2 (7.8 /sq mi), with half of its 236,250 people in 2011
living in the metropolitan area of Cayenne, its capital.

Venezuela the total labor force is 58,800 that is confined
basically to mining, petroleum and mining that in turn
utilizes the safety footwear.
TOTAL
79
Population: - 229, 0000

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Population Growth Rate: - 1.493%

Total Labor Force: - 58,800
Labor force by occupation: - : services, government,
and commerce 60.6%, industry 21.2%, and agriculture
18.2%
IN HOUSE PRODUCTION :French Guyana comes under the South American continent
but is ruled by Frances govt.There economy is mainly
influenced by France as it is considered as the overseas
region of France. There are no any manufacturing
industries that could trigger the in house production of
safety footwear.
Economy Dependency :The economy of French Guiana is tied closely to that
of France through subsidies and imports. The French space
center at Kourou, fishing and forestry are the most
important economic activities. The large reserves of
tropical hardwoods, not fully exploited, support an
expanding sawmill industry which provides sawn logs for
export. Cultivation of crops is limited to the coastal area,
where the population is largely
concentrated; rice and manioc are the major crops. French
Guiana is heavily dependent on imports of food and
energy. Unemployment is a serious problem, particularly
among younger workers.
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Industries: construction, shrimp processing, forestry

products, rum, gold mining
GDP: real exchange rates - US$3.52 billion (in 2006)
GDP - real growth rate: 6.4% (in 2006)
Currency: The currency of Venezuela is FRENCH FRANC

(FRF )
Currency against Dollar:1USD = 0.192416 FRENCH FRANC
1FRENCH FRANC = 5.285923
USD
MAJOR PLAYERS FOR SAFETY FOOTWEAR IN

SOUTH AMERICA
The major brands playing a pivotal role in South America
for safety footwear are as follows:
1. RED WING SHOE: our work)
( Work is
This Company deals with the safety as the top priority of

the workers. Their footwear meets or exceeds global
standards for safety. So whether one is outfitting restaurant
workers in Raleigh or oil rig workers in the middle of the
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Black Sea, Red Wing can tailor a safety work wear program
that meets ones need. Being one of the pioneers in safety
footwear, it not only operates or is confined to South
America but conquers other regions like North America,
Caribbean,CentralAmerica.Europe,MiddleEast,Africa,Asia
and South Pacific etc including other countries.
Excellence is a standard which transcends the test of time.
For over a century Red Wing purpose-built footwear has
been at the spearhead of innovation in the standard of
excellence for work boots. Their products consistently
perform in environments spanning from the Mideast oil
fields to the Midwest corn fields. Red Wing boots protect
workers in more than one hundred countries across the
world, an accomplishment built by years of hard work,
endurance and the promise to never compromise on our
quality.A testament to that promise can be found in
Heritage collection which is made up of footwear that
represents the American ideals of prosperous work and
excellence. All the styles in the Heritage collection are
designed and built just as they were fifty, sixty and even
over eighty years ago and are all made using premium Red
Wing Shoe Company leather from our very own S.B. Foot
Tannery. They are handcrafted to the specifications which
made each style timeless when they were first introduced.
Red Wing products are proven to perform and outlast.
Behind each pair of shoes exists over a century of
experience. So whether one is buying footwear, garments
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or accessories, rest assured that the Red Wing logo stands

for a standard in excellence like no other.
Additional Red Wing Shoe Company footwear:
Irish Setter(The Hunt

Never Ends)
Hunting and Fishing
Footwear
Vasque( Ready. Set.

Roam.)
Hiking and Trail
Running Footwear
2.Wolverine :- (Your Community. Your

Connections)
125 YEARS OF EXPERIENCE
Since 1883, generations of American workers have come to
depend on Wolverine boots for comfort and durability.
Today, Wolverine continues to deliver on its promise with
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an extensive range of premium products including boots,

shoes, apparel and gear.
AN AMERICAN ICON
Established in Rockford, Michigan, Wolverine made the
original boots that helped build the railroads, erect
skyscrapers, and expand highways across this great
country. A historic mile marker for the brand took place in
1914, when Wolverine introduced a footwear line called the
1000 Mile Boot, setting the standard for durable footwear.
LIMITATION OF THE RESEARCH

FOLLOWING WERE THE MAJOR LIMITATION OF THE
PROJECT,
This research has covered only Europeancountries.
This research is only for the goodyear welted shoes,
not for any other product.
Consumers of goodyear welted shoes brand and also
of other brand was not taking interest in giving
answer.
Less consumers of the brand.
Less awareness about this brand in the people was
another main problem.
Superhouses only 10% business in the country the
export 90% in other countrys.
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SWOT
ANALY
SIS
OF
SHOE
S
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SWOT Analysis of South American

Market:Strength of the brand High Growth of mining and petroleum industries
Production of goodyear welted Footwear is
minimum than required
Liberalization and Globalization of the existing
market potential
Weakness of the brandCurrency fluctuation
Stringent govt norms and regulation
Indulgence with Chinese market
Price is very high far from the middle class
segment.
Less brand awareness among the consumers.
Opportunities
Growth of the concerned Safety sector

Use of e-commerce in direct marketing
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Untapping of the market through the current

Superhouse product line
Threats for the brands
High competition from Chinese safety product
Language barrier
Improving quality to adapt the stricter
international standards.
No strong political relation between India and
South America
MARKETING MIX
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MARKETING MIX OF THE COMPANY

PRODUCTThe list of product which made by the Superhouse ltd. areFinished leather
Upper shoes
Full shoes
Leather garments
Leather accessories
Price fixation88

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The exporter as per the market condition ,some times to

beat the competition quotes less price then the market.
The price is quoted on the basis of FOB(free on board) or
CIF (cost insurance freight) depend upon the terms of
negotiation.
If the dealing is through the agent then the price includes
the agents commission.
Now the total agreement is depend upon the mutual
understanding of parties.
Sometimes both the parties bear the excess price and
sometimes only the exporter has to bear the prices.
PLACE
In tannery marketing, the buyer and seller sometimes both
moves towards each other. For that is if a buyer need
buffalo hide for its product the he will move towards the
Asian countries on the India. Because here the quality of
buffalo is good. In second hand, the seller offer buyer to
purchase finished leather through the help of internet and
by other method like letter, direct dealing, fairs etc.
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PROMOTIONThe Superhouse ltd. participated in trade fair and exhibition

as a part of promotional strategy. The company conducts
fair in every nick and corner of the world. So the consumer
base of the company mainly comes out with the
promotional activities by these fairs. The company conduct
fairs in foreign countries as well as the domestic country
also.
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CONCLUSION
CONCLUSION91

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After doing this research I came to know that in India there

is less consumer of Allen copper. Even it is giving great
competition to its competitors. Still because of the higher
price the profit is very less.
With an area of about 17,840,000 square kilometre and a
population estimated at more than 371,090,000 South
American countries have experienced significant economic
growth. However, because of histories of high inflation in
nearly all South American countries, interest rates remain
high and investment remains low.South America has a
rapidly developing economy. With many industries and a
flourishing trade and import-export market, it is fast
becoming an economy with considerable size.
From Superhouse viewpoint, South America is a
flourishing business continent. In order to initiate a
business with South America there dwells a lot of
opportunities as the existing prices of the respective In
house production for safety footwear are increasing as well
as Chinese products are their biggest rivals thats why
South America focuses on imports of safety footwear and
also ponders for the new import partners.
As far as history is concerned Indian products had
always occupied a distinguishing image in international
market. Indian products are always reliable and have a
peculiar brand image. For enhancing a business,
Superhouse could interact with the existing manufacturer
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of safety footwear and also can establish their own

distributor channels.
Apart from being the favorable point of business
initiation there also exists certain cons for Superhouse as
America and China proves to be the biggest hurdles for
Superhouse. For China the competition in price terms at
the root level is enhanced at a certain limit but it becomes
intense as the it emerges out at the superior product level.
Thus Superhouse gives the tougher competition to China
being the most identified business tycoon in India. Another
barrier being the import duty and to overcome this the
market is getting globalised day to day and the political
relations are on also merging up for better future prospects
which in turn help to glorify the business strength.
Language is also one of the important factors for a
business as it is the medium through which on can
communicate in their best terms thus Superhouse needs to
develop certain skills regarding the language (Spanish
being the official language).
There are many trade blocks in South America and
MERCOUSAR is one of the colossal block through which
Superhouse may consult for business in an effective and
efficient manner.
While doing the project it was concluded that the South
America is a growing economical potential market for
Superhouse to approach for business purpose and it should
settle the best cordial business relations.
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Recommendations
Running a business is like riding on a roller coaster.
Although it is fun and exciting, there will be times when
youll be scared and feel powerless. During the bad times
there isnt much you can do, other than to keep on pushing
forward. Thus the seed of business lies in its practical
implementation.
To make business imperishable for the present and the
generations yet to come the following are the guideline
that booms out the business.
Export Credit Guarantee Corporation (ecgc):ECGC is a company wholly owned by the government of
India that provides export credit insurance support to
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Indian exporter and is controlled by the ministry of

commerce.
Functions of ECGC: Provides a range of credit risk insurance covers to
exporters against loss in export of goods and services.
Offers guarantee to banks and financial institutions to
enable exporters to obtain better facilities from them.
Provides Overseas Investment Insurance to Indian
companies investing in joint venture abroad in the
form of equity or loan.
How ECGC Does helps exporters?
Offers insurance protections to exporters against
payment risks.
Provides guidance in export related activities.
Makes available information on different countries with
its own credit ratings
Makes it easy to obtain export finance from
banks/financial institutions.
Assists exporters in recovering bad debts.
Provides information on credit worthiness of overseas
buyers.
Superhouse has link up with ECGC that

provides various benefits through MBEP Policy i.e. Multi
Buyer Exposure Policy.MBEP is an exposure based policy
highly effective for exporters making large number of
shipments during a month and to different buyers. With the
help of this policy, commercial and political risks on the
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buyers and on the countries will be covered by ECGC, with

minimum paper works, which saves time of Superhouse.
Free trade agreement (FTA)
FTAs have proved to be one of the best ways to open up
foreign markets to exporters. Trade agreements reduce
barriers to Superhouse and protect interests and enhance
the rule of law in FTA partner country. The reduction of
trade barriers and a creation of a more stable and
transparent trading and investment environment make it
easier and cheaper for companies to export their products
and services to trading partner markets.
All of the South American countries are
indulged in FTA with United States. The trade relations
between South America and United States are very much
fruitful with minimum business complexities due to free
trade relations. These relations in turn help to reduce the
import duties and trade barriers. Some of the South
American countries like Brazil, Chile, Columbia, Peru, and
Argentina have liberal and flexible trade relations with
China. There also exists a barter form system between the
countries for e.g. Argentina is a maximum producer of soya
and that is exchanged for various products including safety
footwear with China.
China being more proficient in
selling safety footwear at the lowest selling price is a
grandeur competitor of Superhouse and due to FTA with
China; Superhouse faces tough competition to capture the
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market in terms of price. As far as quality is concerned

Superhouse produces the best quality safety shoes in every
aspects and due to globalization there exists a great
opportunity to enhance FTA in the near future thus
occupying a more reliable place in both quantity and
quality terms. Geographically both China and U.S are
nearby to South America than India thus mobility of
business becomes easy.
Hedging
Hedging is the process of managing the risk of price
changes in physical material by offsetting that risk in the
future market. Hedging can vary in complexity from a
relatively simply activity, through to a highly complex
strategies, including the use of option. The ability to hedge
means that industry can decide on the amount of risk it is
prepared to accept. It may wish to eliminate the risk
entirely and can generally do so quickly and easily.
Hedging is a two step process gain or loss in the cash
position due to changes in price level will be countered by
changes in the value of a future position. If there is a fall in
price, the loss in the cash market position will be countered
by a gain in future position.
How hedging is done
In this type of transaction, the hedger tries to fix the price
at a certain level with a objective of insuring certainty in
the cost of production or revenue of sale.
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The futures market also has substantial

participation by speculator who takes position based on the
price movement and bet upon it. Also, there are
arbitrageurs who use this market to pocket profits
whenever there are inefficiencies in the prices. However,
they ensure that the prices of spot and future remains
correlated.
Due to fluctuate nature of dollar, Superhouse
must consider hedging in business transaction as it
may minimize the risk to certain limit thus
enhancing the business growth.
Import Duty
A tax collected on imports and some exports by the
customs authorities of a country. This tax is used to raise
state revenue. It is based on the value of goods called ad
valorem duty or the weight, dimensions, or other criteria of
the item such as its size. Also referred to as customs duty,
tariff, import tax and import tariff.
1. Argentinas Import Duty
Argentina and its MERCOSUR partners established the
MERCOSUR common external tariff (CET) on January 1,
1995. The CET ranges from zero to thirty present, and until
recently averaged 17 present. Since January 1, 1998, as a
temporary measure until December 31, 2000, Argentina
and its MERCOSUR partners implemented a 3 present tariff
increase that affects all imports into Argentina, except
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those from Uruguay, Paraguay and Brazil (i.e. 14% + 3% of

additional import duty). Tariff lines with zero present duty,
capital goods, and telecommunication and computing
services are exempted. As of January 2001, the CET has
been reduced to 2.5 present, and there are expectations
that it will be reduced to 1.5 percent by 2002.the Argentine
Government introduced minimum import prices on several
products covered by specific HS codes.
2. Chiles Import Duty
Imports are subject to the same 18 percent Value Added
Tax (VAT) as are domestic goods. Chilean customs
valuation uses the normal value of merchandise, without
special discounts, plus freight and insurance (CIF). Use
goods are valued by the customs service according to the
current new value of similar merchandise, discounting ten
percent per year of use, up to a 70-percent discount.
3. Ecuadors Import Duty
Ecuador accounts for an average of about 25% of the
import duty on the Personal Protective Equipment required
for shipment to other countries.
4. Colombias Import Duty
Import duties are quoted ad valorem on the CIF value of
shipments. All duties (with few exceptions) have been
consolidated into four tariff levels as follows: a) 5 present
for raw materials, intermediate and capital goods not
produced in Colombia; b) 10 and 15 percent for goods in
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the above categories but with domestic production

registered in Colombia; c) 20 percent for finished consumer
goods; and d) some exceptions to these general rules, such
as import duties for automobiles vehicles, which remain at
the level of 35 percent and 40 percent, and some
agricultural products which fall under a variable import
duty system (price band). It is estimated that the
Colombian tariffs weighted average fluctuates between 11
percent and 13.5 percent.
All imports must be registered with the Colombian Ministry
of Foreign Trade in the form of a specific application known
as "Registro de Importacin".
EXPORT Documentation
When preparing for Export Documentation, the exporter
needs to be aware of packing, labeling, documentation,
and insurance requirements. Because the goods are being
shipped by unknown carriers to distant customers, the new
exporter must be sure to follow all shipping requirements
to help ensure that the merchandise is packed correctly so
that it arrives in good condition;
Labeled correctly to ensure that the goods are handled
properly and arrive on time and at the right place;
documented correctly to meet local and foreign
government requirements as well as proper collection
standards; and Insured against damage, loss, and pilferage
and, in some cases, delay.
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Because of the variety of considerations involved in the

physical Export Documentation, most exporters, both new
and experienced, rely on an international freight forwarder
to perform these services.
DOCUMENTATION
Exporters should seriously consider having the freight
forwarder handle the formidable amount of documentation
that exporting requires; freight forwarders are specialists in
this process. The following documents are commonly used
in exporting; which of them are actually used in each case
depends on the requirements of both our government and
the government of the importing country.
Commercial invoice. As in a domestic transaction,
the commercial invoice is a bill for the goods from the
buyer to the seller. A commercial invoice should
include basic information about the transaction,
including a description of the goods, the address of the
shipper and seller, and the delivery and payment
terms. The buyer needs the invoice to prove ownership
and to arrange payment. Some governments use the
commercial invoice to assess customs duties.
Bill of lading. Bills of lading are contracts between
the owner of the goods and the carrier (as with
domestic shipments). There are two types. A straight
bill of lading is nonnegotiable. A negotiable or
shipper's order bill of lading can be bought, sold, or
traded while goods are in transit and is used for letter101

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of-credit transactions. The customer usually needs the

original or a copy as proof of ownership to take
possession of the goods.
Consular invoice. Certain nations require a consular
invoice, which is used to control and identify goods.
The invoice must be purchased from the consulate of
the country to which the goods are being shipped and
usually must be prepared in the language of that
country.
Certificate of origin. Certain nations require a signed
statement as to the origin of the export item. Such
certificates are usually obtained through a semiofficial
organization such as a local chamber of commerce. A
certificate may be required even though the commercial
invoice contains the information.
Inspection certification. Some purchasers and
countries may require a certificate of inspection
attesting to the specifications of the goods shipped,
usually performed by a third party. Inspection
certificates are often obtained from independent
testing organizations.
Dock receipt and warehouse receipt. These
receipts are used to transfer accountability when the
export item is moved by the domestic carrier to the
port of embarkation and left with the international
carrier for export.
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Destination control statement. This statement

appears on the commercial invoice, ocean or air
waybill of lading, and SED to notify the carrier and all
foreign parties that the item may be exported only to
certain destinations.
Insurance certificate. If the seller provides
insurance, the insurance certificate states the type
and amount of coverage. This instrument is
negotiable.
Export packing list. An export packing list itemizes
the material in each individual package and indicates
the type of package: box, crate, drum, carton, and so
on. It shows the individual net, legal, tare, and gross
weights and measurements for each package. Package
markings should be shown along with the shipper's
and buyer's references. The packing list should be
attached to the outside of a package in a waterproof
envelope marked "packing list enclosed." The list is
used by the shipper or forwarding agent to determine
(1) the total shipment weight and volume and (2)
whether the correct cargo is being shipped. In addition,
customs officials (both local and foreign) may use the
list to check the cargo. Documentation must be
precise. Slight discrepancies or omissions may prevent
merchandise from being exported, result in exporting
firms not getting paid, or even result in the seizure of
the exporter's goods by local or foreign government
customs. Collection documents are subject to precise
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time limits and may not be honored by a bank if out of

date. Much of the documentation is routine for freight
forwarders or customs brokers acting on the firm's
behalf, but the exporter is ultimately responsible for
the accuracy of the documentation. The number of
documents the exporter must deal with varies
depending on the destination of the shipment.
Because each country has different import regulations,
the exporter must be careful to provide proper
documentation. If the exporter does not rely on the
services of a freight forwarder, there are several
methods of obtaining information on foreign import
restrictions: Foreign government embassies and
consulates can often provide information on import
regulations.
Documents required
certain documentation takes place while exporting from
India. Special documents may be required depending on
the type of product or destination. Certain export products
may require a quality control inspection certificate from the
Export Inspection Agency. Some food and pharmaceutical
product may require a health or sanitary certificate for
export.
Shipping Bill/ Bill of Export is the main document required
by the Customs Authority for allowing shipment. Usually
the Shipping Bill is of four types and the major distinction
lies with regard to the goods being subject to certain
conditions which are mentioned below:
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Export duty
Free of duty
Entitlement of duty drawback
Entitlement of credit of duty under DEPB Scheme
Re-export of imported goods
The following are the documents required for the
processing of the Shipping Bill:
GR forms (in duplicate) for shipment to all the
countries.
4 copies of the packing list mentioning the contents,
quantity, gross and net weight of each package.
4 copies of invoices which contains all relevant
particulars like number of packages, quantity, unit
rate, total f.o.b./ c.i.f. value, correct & full description of
goods etc.
Contract, L/C, Purchase Order of the overseas buyer.
AR4 (both original and duplicate) and invoice.
Inspection/ Examination Certificate.
The formats presented for the Shipping Bill are as
given below:
White Shipping Bill in triplicate for export of duty free
of goods.
Green Shipping Bill in quadruplicate for the export of
goods which are under claim for duty drawback.
Yellow Shipping Bill in triplicate for the export of
dutiable goods.
Blue Shipping Bill in 7 copies for exports under the
DEPB scheme.
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Note: - For the goods which are cleared by Land Customs,

Bill of Export (also of 4 types - white, green, yellow & pink)
is required instead of Shipping Bill.
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BIBLIOGRAPHY
BIBLIOGRAPHY107

LOK NATH SHUKLA
BOOKSAUTHORS
1.
Marketing management
Philip Kotler
2.
Marketing research
J.K. Sharma
3.
Research methodology
C. R. Kothari
WEBSITES-
www.google.com
www.wikipedia.com
www.superhousegroup.com
www.allencopper.com
www.dlfafair.com ,
www.dltafair.com
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THANKYOU
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New Leather Shoes Technology

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New Leather Shoes Technology

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A PROJECT REPORT

A REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

SARASWATI INSTITUTE OF TECHNOLOGY AND

STRATEGIES FOR ENTERING IN EUROPEAN MARKE|

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STRATEGIES FOR ENTERING IN EUROPEAN MARKE|

LOK NATH SHUKLA

STRATEGIES FOR ENTERING IN EUROPEAN MARKE|

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During the training (STRATEGIES FOR ENTERING IN

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increase their Indian share market, how they can

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economical factor else no industrialist would accept the

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manufacturers/exporters of Indian Sub-continent.

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The figures show a substiantial jump over the previous year

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The Group has two leather goods manufacturing units

SUPERHOUSE PRIVATE LIMITED

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Canada would be covered by overseas office in USA coming up

Finished Leather Rs. 166.11 Million

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limited company on January 14, 1980. It was converted into a

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THE CHAIRMAN MASSAGE

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approaching the trend. Robust macroeconomic

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reposed their trust in us and give their constant support to

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leather hides,1430976 leather skins, and 705414 leather

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VISION AND MISSION

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The last three decades have been dedicated to building

Product Development Stages

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2. Closing or Stitching ProcessHere the component pieces are sewn together by

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completed upper. The work is divided in stages. In

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2. Thread burning machines

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Defects found in closing process:

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This process involved correctly positioning the attached

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is then roughed with a wire brush to take off the smooth

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2. Strobe ling Machine

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