Tit le page

Report about Lukasz Zelezny

from Sep 26 to Oct 26, 2015

lukasz

I ndex Page

Index Page

Lukasz Zelezny
Sep 26 - Oct 26, 2015

Index Page
1. Overview

2. Reach
Increase in the number of followers

3. Engagement
Engaged users
Activities on particular days
Activities at particular hours
Types of users' activities
Sotrender tips

4
5
6
7
8

4. Content
Types of brands tweets
The best tweets of the brand
Sotrender tips

9
10
12

5. Customer service
Reaction to users' tweets
Users' mentions

14
15

6. Work of administrator
Administrators activities
Administrators activities on different days of the week
Administrators activities at particular hours
Sotrender tips

7. Comparison

18
19
20
21
22

O ver view

Overview

Lukasz Zelezny
Sep 26 - Oct 26, 2015

Overview
Reach
Number of followers

Types of engagement
40,343

325

Engagement
Mentions

1,269

2,843

Retweets

1,581

349

Favorites

1,988

909

Replies

296

1,162

1,269

2,843

Customer service
Mentioning users
With reaction
Time of reaction (median)

15
0h 53m

Best content

14
0h 34m

Work of administrator

FREE Webinar. Deliver the perfect Social Media strategy!

kerboo.com/join-free-webi
with
@Kerboo
12
64
@A l exTach al ova
8th Oct
pic.twitter.com/uQj14CNuBk

Tweets

632

Replies

29

20

Retweets

43

42

Favorites

282

Saw this on
#n at t er
: One Minute Means
#soci9al Medi
40a
natter.com/posts/731559
pic.twitter.com/SR6r6iFX1x

234
Facebooks Instant Articles Now Available to All iOS Users by
zelezny.link/CVsFj8
via
@sej ou
4 rn al34
#seo
pic.twitter.com/x9To3UC990

Reach

Reach

Lukasz Zelezny
Sep 26 - Oct 26, 2015

1. Increase in the number of followers

Number of followers

40,343
325
The number of followers is the simplest index of Twitter profile visibility and it influences the organic reach of
communication. The number of followers decreased by -325 users and reached 40,343 followers at the end of the
analyzed period.
The biggest increase during a day: 276 (Oct 06, 2015)
The smallest increase during a day: -1,683 (Sep 26, 2015)

The chart shows the change in the number of followers on particular days. Normally the changes in this number are small, with the
exception of periods of intensive promotional campaigns or other special events.

Engagem ent

Engagement

Lukasz Zelezny
Sep 26 - Oct 26, 2015

1. Engaged users

Retweeting users

Mentioning users

Replying users

1,581

1,269

296

349

2,843

1,162

The number of engaged users reflects the intensity of reactions to a brands communication. In the analyzed period
there were 3,146 engaged users, that is 7.80% of all followers of the profile.
It is 4,354 less than in the last analogous period.
The largest number of retweeting users was 101 (Oct 23, 2015), mentioning users was 206 (Oct 07, 2015), and
replying users was 84 (Oct 07, 2015)
The lowest number of retweeting users was 4 (Oct 13, 2015), mentioning users was 5 (Oct 13, 2015) and replying
users was 0 (Oct 25, 2015)

The chart shows change over time in the number of users engaged within this Twitter profile. An engaged user is a user that mentioned
this profile, replied, or retweeted its tweet.
Definitions of particular types of engaged users:
Retweeti n g users are people who re-post a brands Tweet. Twitter's retweeting users help your brand and others quickly share a
particular Tweet with Twitter users.
Repl yi n g users are any users who posted an update after clicking the Reply button below a brands tweet.
Men ti on i n g users are any Twitter users whose tweets contain an @username in it. Tweets with @replies are also considered mentions.

Engagement

Lukasz Zelezny
Sep 26 - Oct 26, 2015

2. Activities on particular days

Day with the most activity: Wednesday (average: 283.25 activities).

Day with the least activity: Monday (average: 97 activities).

The chart shows the average number of activities on particular days. Activities are considered to be any of the following: retweeting a tweet
published by a brand, retweeting another user's tweet containing a mention of a brand, mentioning a brand in user tweets, replying to a
brand's tweets, and favorites.

Engagement

Lukasz Zelezny
Sep 26 - Oct 26, 2015

3. Activities at particular hours

Hours with the most activity: 3PM, 1PM, 4PM GMT (average: 16.42, 11.68, 10.81 activities) .
Hours with the least activity: 8AM, 5AM, 2AM GMT (average: 2.93, 3, 3.19 activities).

The chart shows the average number of activities at particular hours. As activity we consider: retweeting a tweet published by a brand,
retweeting another user's tweet containing a mention of a brand, mentioning a brand in users tweets, replying on brand's tweets and
favorites.

Engagement

Lukasz Zelezny
Sep 26 - Oct 26, 2015

4. Types of users' activities

Favorites

Retweets

Mentions

Replies

1,988

1,581

1,269

296

909

152

2,843

1,162

Twitter users can engage on a brand's profile in different ways. Their activities can also be visible to their followers
and increase the "viral" reach of a brand's content. It is worth checking out which type of engagement was the most
popular.
The following activities are considered to be retweets: retweets which are a brand's tweets and retweets of user
tweets where the brand was mentioned. In the analyzed period there were:
Retweets (brand's tweets): 1,226 activities.
Retweets (users' tweets): 355 activities.

The chart presents the different ways, as a percentage, of engaging on a Twitter profile, such as: retweeting, mentioning, replying, and
favoriting.

Engagement

Lukasz Zelezny
Sep 26 - Oct 26, 2015

5. Sotrender tips
calculated for the data from Oct 26, 2015

Ke e p on publishing on
We dne sda ys, Sa turda ys

The be st time to e nga ge your

follow e rs is a t 8 AM G MT

Conside r tw e e ting a t 6 AM
G MT

On these days your tweets gained the

highest number of user activities.

Tweets at 8 AM GMT were most

effective in regards to engagement.
It's a good idea to tweet at this time.

While users are engaging other Twitter

profiles at this time, you are hardly
tweeting anything. See if you can
make it work for you too.

You ga ine d fe w e r follow e rs on

Sa turda ys tha n on a ny othe r
da y

Use rs w e re more a c tive on

your profile on We dne sda ys
tha n on a ny othe r da y

O n Sa turda ys use rs w e re le ss
a c tive tha n on a ny othe r da y

On Saturdays we've noted a

significantly smaller average increase
in the number of your followers. You
should focus on other days when
planning important marketing actions.

On these days, users more frequently

retweeted your tweets, replied to
them, or mentioned you.

Your follow e rs w e re most

a c tive a t 12 PM G MT

Your follow e rs w e re le ss
a c tive a t 7 PM G MT

It's worth paying attention to what's

happening on your profile at this time
and to react quickly.

At these hours we noted limited

interest in your profile.

Users were less eager to retweet your

tweets, reply to them, or to mention
you on Saturdays.

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both from a given profile
and from it's competitors, and computed at least once a week. The color of the tip suggests, whether the recommendation is positive
(green), neutral (grey), or negative (pink). On this page you can see Sotrender tips related to Engagement.

Cont ent

Content

Lukasz Zelezny
Sep 26 - Oct 26, 2015

1. Types of brands tweets

Replies

Retweets

Organic and promoted tweets

29

43

632

20

42

Twitter enables its users to make use of different forms of communication. You can tweet about your own brand and
it's activities, but also share information and tid-bits from other fields. It is good to test different types of tweets to
increase the effectiveness of brand communication.
The percentage of tweet type that have decreased: Organic tweets (by 1.1%) , Replies (by 40.82%) and Retweets
(by 49.41%)

The chart presents the share of each type of brand tweets in a given period of time.
Definitions of particular types of tweet:
Organ i c/prom oted tweet is a post, which may contain photos, videos, links, and up to 140 characters of text. This message is posted
to a profile, sent to followers, and is searchable within Twitter search.
Retweet is a repost of someone else's Tweet. Twitter's Retweet feature helps you and others quickly share that a Tweet with all of your
followers.
Repl y is any update posted by clicking the Reply button on a Tweet.

Content

Lukasz Zelezny
Sep 26 - Oct 26, 2015

2. The best tweets of the brand

Below you can see up to 8 tweets from the brand that engaged Twitter users the most (and reached the highest
Activity Index).
Favs

Retweets

Saw this on #n at t er : One Minute Means #soci al Medi a

natter.com/posts/731559 pic.twitter.com/SR6r6iFX1x

Favs

Retweets

Facebooks Instant Articles Now Available to All iOS Users by

zelezny.link/CVsFj8 via @sej ou rn al #seo pic.twitter.com/x9To3UC990

Favs

Retweets

Oct 07, 2015

FREE Webinar. Deliver the perfect Social Media strategy!

kerboo.com/join-free-webi with @Kerboo @A l exTach al ova
8th Oct pic.twitter.com/uQj14CNuBk

Oct 21, 2015

Oct 21, 2015

12

64

40

34

Activity Index is a collective, weighted rate of all activities performed within a Twitter profile. Activities such as admin's tweets, retweets,
favs, replies and mentions have different weights and affect the value of the Activity Index.

10

Content

Lukasz Zelezny
Sep 26 - Oct 26, 2015

Oct 14, 2015

10 Indispensible People Skills SEOs and Clients Must Practice Daily

zelezny.link/CRnqpM via @sej ou rn al #seo pic.twitter.com/lagLIeMztf

Favs

Retweets

Oct 21, 2015

Do You know @Natter_Com?

Be an early adopter! Check out how profiles looks like on #n at t er
natter.com/zelezny pic.twitter.com/NL132PmjtX

Favs

Retweets

Oct 21, 2015

What is semantic search and why does it matter? zelezny.link/CW321M

via @SEWatch pic.twitter.com/WtfETLx4Do

Favs

Retweets

Oct 06, 2015

There's an app for that... 1980's vs. 2015

vine.co/v/evPXEPpTYDx
#i n #f b

Favs

Retweets

13

33

30

28

22

11

Content

Oct 21, 2015

Lukasz Zelezny
Sep 26 - Oct 26, 2015

This morning I had great hanghout with @RoyHinkis from

@S i m i l arWeb . More about @S i m i l arWebU K You will find here:
zelezny.link/CVyPjQ

Favs

Retweets

25

12

Content

Lukasz Zelezny
Sep 26 - Oct 26, 2015

3. Sotrender tips
calculated for the data from Oct 26, 2015

The fre que nc y of your tw e e ts

is optima l

You publish re gula rly - tha t's

gre a t!

Keep on tweeting with the same

frequency, because it's optimal for
you. Changing it might decrease the
engagement of your followers.

It's essential to publish on Twitter

every day. As long as you have
something interesting to say, of
course.

Ke e p on a dding tw e e ts
c onta ining vide o

Think w he the r it's w orth

a dding: #pe risc ope

Che c k the pe rc e nta ge sha re of

la ngua ge s on your profile

During the last couple of weeks,

Twitter users engaged the most on
your profile when you published
tweets containing video. Try to
publish more of them.

Tweets containing these hashtags

provoked around 10.3 less activities.

In the last 4 weeks you tweeted in 1

languages: EN (536 tweets / 100%).
Replies & retweets were not taken into
account. Maybe it's worth tweeting in
the lesser used language?

Ke e p on me ntioning the
follow ing profile s:
@ a le xta c ha lova , @ fa c e book ,
@ ma rtinshe rv

B e c a re ful w hile using

ha shta gs: #in

Ke e p on me ntioning the
follow ing profile s: @ k e rboo,
@ usw itc huk in your tw e e ts

Tweets in which you mentioned the

following profiles: @alextachalova,
@facebook, @martinsherv provoked
about 8.42, 11.09, 18 more activities.

Tweets with them provoked about

0.64 less activities.

You should de finite ly k e e p on

a dding #fb, #na tte r,
#se mrushlive
Tweets containing hashtags #fb,
#natter, #semrushlive engaged users
better. We noted 11.89, 12.15, 13.39
more activities on average.

Tweets containing mentions of the

following profiles @kerboo,
@uswitchuk provoked about 5.09,
9.09 more activities.

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both from a given profile
and from it's competitors, and computed at least once a week. The color of the tip suggests, whether the recommendation is positive
(green), neutral (grey), or negative (pink). On this page you can see Sotrender tips related to Content.

13

Cust om er ser vice

Customer service

Lukasz Zelezny
Sep 26 - Oct 26, 2015

1. Reaction to users' tweets

Users' mentions

With reaction

Time of reaction (median)

1,269

15

0h 53m

2,843

12

0h 41m

Social media means communication from both sides: from users and from brands. Users often take the opportunity
to ask questions,make complaints, or just mention brands in their own tweets. It is good to react to all these opinions,
dissipating the doubts and enhancing the positive signals.
The highest number of user mentions: 220 tweets (Oct 07, 2015)
The highest number of user mentions without reaction: 218 tweets (Oct 07, 2015)

We present the number of user mentions (where the name of the brand was mentioned) and how many of them received a reaction. For
those that were reacted to, we calculate the median reaction time. It means that 50% were reacted to in this time or quicker.

14

Customer service

Lukasz Zelezny
Sep 26 - Oct 26, 2015

2. Users' mentions
Below you can see up to 8 tweets from users that caused the most engagement in a selected period (and reached the
highest sum of activities).

@P aru l Zel ez n y
P aru l Zel ez n y
2 1 2 1 3 followers
2 1 2 4 5 following
2 6 7 3 8 tweets

I'm at @C ost aC of f ee w/ @lukaszzelezny

swarmapp.com/c/foXjncwMxko
pic.twitter.com/tQuNOj6amX

@A l ch em i st 9 0 0
P h i l om en a Gabri el
7 4 1 1 followers
7 3 6 4 following
2 0 0 1 1 tweets

@Bei n gH u ssai n A N a @l ebedeva1 7 0 3 7 7

@h u sai n _pat el 8 @H i pH opH u m ou r
@L u kasz Zel ez n y @Mi n dS cou t D K @Met an oi a1 0 0
pic.twitter.com/IEva1zDshG

@IA m Freedom Man

Freedom Man !
8 9 0 6 followers
9 6 8 7 following
8 3 7 9 tweets

Donald Trump Exclusive 60 Minutes Full Interview

TRUMPMMXVI.COM youtu.be/68aYETQX-Bw
@C rash _MacD u f f @L u kasz Zel ez n y
@Brot h erVet

Favs

Retweets

Replies

Favs

Retweets

Replies

Favs

Retweets

Replies

15

12

11

11

10

10

15

Customer service

Lukasz Zelezny
Sep 26 - Oct 26, 2015

@P aru l Zel ez n y
P aru l Zel ez n y
2 1 2 1 3 followers
2 1 2 4 5 following
2 6 7 3 8 tweets

Love #Travel l i n g with @L u kasz Zel ez n y

pic.twitter.com/xp11MQujO0

@drsh ah ru kh
S H A H RU KH FA N Z
BL OG
9 9 5 9 2 followers
1 2 5 following
3 5 8 0 7 tweets

SLAM the Tour News updates is out now!

paper.li/drshahrukh/130 #S L A MTH ETOU R #S RK
@i am srk @hny Stories via @L u kasz Zel ez n y

@S am ___H u rl ey
S am H u rl ey
6 0 6 0 3 followers
3 1 9 8 0 following
2 2 5 4 7 tweets

Experts Share #S m al l Bi z #S oci al Medi a Tips

[@S EMru sh @martinsherv @olgaSEMrush
@L u kasz Zel ez n y ] buff.ly/1jnVZUx
pic.twitter.com/sMNIzy1lIY

@Kerboo
Kerboo
1 4 2 1 followers
1 0 8 8 following
4 8 8 5 tweets

.@L u kasz Zel ez n y recommends to use @h oot su i t e

to manage your #sm m accounts in a more intelligent
way

@Ol gaS EMru sh

Ol ga A n dri en ko
3 0 1 7 followers
1 9 2 3 following
9 7 1 2 tweets

Social Media Tip for #S m al l bi z : Use Google Analytics!

@Mart i n S h erv @L u kasz Zel ez n y @S am ___H u rl ey
blab.im/pgm0fq #bl ab

Favs

Retweets

Replies

Favs

Retweets

Replies

Favs

Retweets

Replies

Favs

Retweets

Replies

Favs

Retweets

Replies

13

10

11

7
6

7
4

0
0

0
0

16

Wor k of adm inist r at or

Work of administrator

Lukasz Zelezny
Sep 26 - Oct 26, 2015

1. Administrators activities

Tweets

Replies

Retweets

Favorites

632

29

43

282

20

42

234

In the analyzed period, the administrator performed 986 activities. It is 303 less (24%) than in the last analogous
period.
The highest number of activities: 70 (Oct 15, 2015)
The lowest number of activities: 8 (Oct 17, 2015)

The chart describes administrators activities, divided into different types of actions. Activity includes the following: tweeting, replies to
others tweets, retweets, and favorites.

18

Work of administrator

Lukasz Zelezny
Sep 26 - Oct 26, 2015

2. Administrators activities: days of the week

Day with the most activity: Wednesday (average 46,75 activities)

Day with the least activity: Sunday (average 18 activities)

The chart describes administrators activities on different days of the week. Activity includes the following: tweeting, replies to others
tweets, retweets, and favorites.

19

Work of administrator

Lukasz Zelezny
Sep 26 - Oct 26, 2015

3. Administrators activities at particular hours

Hours with the most administrator activity: 11AM, 10AM, 3PM GMT (average: 2.55, 2.29, 2.13 activities).
Hours with the least administrator activity: 7AM, 3AM, 9AM GMT (average: 0.23, 0.39, 0.42 activities).

The chart describes administrators activities on different hours Activity includes the following: tweeting, replies to others tweets, retweets,
and favorites.

20

Work of administrator

Lukasz Zelezny
Sep 26 - Oct 26, 2015

4. Sotrender tips
calculated for the data from Oct 26, 2015

Cha nge the link to your

w e bsite , it proba bly doe sn't
w ork
The link to your website seems to be
incorrect. Check it, and make sure that
it's working.This is the link we've
checked:
uk.linkedin.com/in/seomanagerl

You a dde d a photo to your

profile . G re a t!
Your profile photo is correctly
displayed in the browser and in the
central part of your profile.

Your tw e e ts c a n ide ntify the

loc a tion w he re the y w e re
publishe d
Consider that it might be worth
changing, as it strongly depends on
the style of your brand and its
marketing strategy.

You a dde d a de sc ription of

your profile . V e ry good!

You've inc lude d informa tion

a bout your loc a tion. We ll done !

The field with your description is not

only displayed on your profile, it is
also used as a main search key on
Twitter. Furthermore, it is indexed by
Google. Conference Speaker, Head of
Organic @uSwitchUK, Author #SEO
PPC & Social Media,Traveler (UK,Far
East...

Twitter's users can easily locate your

headquarters / business area : London

You a dde d your ow n

ba c k ground photo. Tha t's
good!

You've a llow e d tiling on your

ba c k ground photo

Your profile is more personalized.

Twitter will automatically tailor your

photo for bigger screens by copying
it. Remember though that your
background should be adjusted to be
tiled.

Your tw e e ts a re public
Every Internet user can read your
tweets because all of them are public.

Tips will help you evaluate all Twitter activities and understand what should be improved. They are based on data both from a given profile
and from it's competitors, and computed at least once a week. The color of the tip suggests, whether the recommendation is positive
(green), neutral (grey), or negative (pink). On this page you can see Sotrender tips related to Profile's settings and Admins's work.

21

Com par ison

Comparison

Lukasz Zelezny
Sep 26 - Oct 26, 2015

Comparison
analyzed period
26.09 - 26.10.2015

previous period
26.08 - 26.09.2015

40,343

40,668

1,269
1,226
355
1,988
296

4,112
1,378
552
2,897
1,458

1,269
15
0h 53m

4,112
27
0h 41m

632
29
43
282

639
49
85
516

Reach
Number of followers

Engagement
Mentions
Retweets (brands tweets)
Retweets (users tweets)
Favorites
Replies

Customer service
Mentioning users
With reaction
Time of reaction (median)

Work of administrator
Tweets
Replies
Retweets
Favorites

22