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* Sports Management

Presenter: Michael B. Johnson, MBA, BBA, Dip Ed

*
* Governing Bodies
* Football Jamaica Football Federation
* Netball - Jamaica Netball
* Cricket Jamaica Cricket Board
* Track & Field Jamaica Athletics Administrative
Association

* Table Tennis - Jamaica Table Tennis Association


* Swimming Jamaica Swimming Association

*
* Cricket West Indies Cricket Board
* Football Caribbean Football Union

*
The 10 Bes Careers in Sports

* Physical Therapist
* Many teams employ full-time physical therapists.
They can also do well in private practice.
Media salary: $76,000

Statistician

Sports analytics is a growing profession.


Median salary: $73,000

Sport Psychologist
Sports psychologists focus on mental preparation for top
performance.
Median salary: $69,000

Agent
Sports agents negotiate contracts and
endorsement deals.
Median salary: $65,000.

Public Relations Manager


Public relations managers protect and promote the
image of professional athletes and teams.
Median salary: $58,000

* Advertising Account Executive


* Sporting events offer some of the top opportunities in advertising.
Median salary: $45,000

Event Coordinator
Event coordinators take care of seating, security, media, and
many other behind-the-scenes necessities of sporting events.
Median salary: $45,000

Broadcaster
The most high-profile sports broadcasters can earn salaries close to
the paychecks of the athletes they cover but many broadcasters
report on local events and get paid a low per-game stipend.
Median salary: $36,000

Photojournalist
Many sports organizations hire their own staff photographers
but the salaries of photojournalists have also been squeezed by
the declining fortunes of newspapers and magazines.
Median salary: $29,000

Coach
Top-earning coaches make seven figures but there are also many
coaches who earn very low wages working in middle and high schools.
Many work part-time while holding down other jobs.
Median salary: $28,000

*
* Officiating Umpires, Referees, time keepers
* Recreation Worker Camps, YMCA
* Fitness Director manage gyms

*Political
*Socio-cultural
*Economic
*Legal

Looking at the Global Marketing


Environment
The International Trade System
Economic communities are free trade zones
created by nations to work toward common
goals in the regulation of international
trade

European Union (EU)


North American Free Trade Agreement (NAFTA)

Caribbean Free Trade Agreement (CAFTA)


South American Community of Nations (CSN)
19-11

* Looking at the Global Sporting


Environment

Economic Environment
Economic factors reflect a countrys
attractiveness as a market

Industrial structure

Income distribution

Sport infrastructure

19-12

* Looking at the Global Sporting

Environment

Economic Environment
Income Distribution

Low-income households football, cricket,


team sports
Middle-income households cross between
team & individual sports
High-income households Individual sports
19-16

* Looking at the Global Sporting


Environment

Political-Legal Environment

Countrys attitude toward international


buying equipment, talent

Government bureaucracy importation

Political stability type of government

Monetary regulations tax policies,


exchange rate, currency limitations
19-17

* Looking at the Global Sporting


Environment

Cultural Environment
Impact of Culture on Marketing Strategy for Sports

Business norms

Cultural preference

Traditions

Behaviors
19-20

*
Definition of 'Board Of Directors

A group of individuals that are elected as, or


elected to act as, representatives of the
stockholders
to
establish
corporate
management related policies and to make
decisions on major company issues. Such
issues include the hiring/firing of executives,
coaches and executive compensation. Every
structured sporting organization must have a
board of directors

*
One of the two primary fiduciary
duties required to be discharged by
directors of a company. The duty of
care requires directors to make
business decisions after taking all
available information into account,
and then act in a judicious manner
that promotes the company's best
interests.

*
Directors
are
required
to
exercise the utmost care in
making business decisions in
order to fulfill their fiduciary
duty. The other main fiduciary
duty is the duty of loyalty.

Fulfilled their duty of care by acting in a reasonably


prudent manner when making the decision
Conducted an adequate degree of due diligence
Acted in good faith

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