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First and foremost, we would like to thank to our beloved lecturer, Prof Dr Noormala
Binti Dato Amir Ishak for the valuable guidance and advice. She inspired us greatly to work
in this project. Her willingness to motivate us contributed tremendously to our project. We
also would like to thank her for showing us some example that related to the topic of our
project.
Besides, we would like to take this opportunity to thank to our campus that is MARA
University of Technology and our faculty Arshad Ayub Graduate Business School (AAGBS)
for giving me us an opportunity to participate and learn about the MGT700 (Organization
Behaviour) course.
Finally,
an
honourable
mention
goes
to
our
families
and
friends
for
TABLE OF CONTENTS
DESCRIPTONS
PAGES
1.0 INTRODUCTION
4.0 RECOMMENDATIONS
5.0 CONCLUSION
6.0 REFERENCES
1.0 INTRODUCTION
AirAsia Berhad is one of the most popular organization in Malaysia and is listed on
the mainboard of Bursa Malaysia (BSKL) since 2004. It shows that AirAsia Berhad is one of
the most well-established company in Malaysia. AirAsia Berhad also has been named as the
Worlds Best Low Cost Airline in 2009 and 2010.
AirAsia Berhad started in 2001 with only 2 old aircraft, having brought the then loss
making of AirAsia from one of the most established Malaysian Government Link Company
(GLC) owner that is DRB-Hicom Berhad for a token of MYR1 and MYR40 million in debt
(AirAsia, 2015).
Everyone knows Tan Sri Tony Fernandes is the Group Chief Executive Officer (CEO)
of AirAsia Berhad since December 2001. A leader that was born to improve and lead the
most established Malaysias low-cost airlines was born on 30 April, 1964. Before he become
GCEO of AirAsia Berhad, he was the Financial Controller of Virgin Communications London
that is under Richard Branson, one of the most popular CEO in the world that is also the
owner of Virgin Airlines in USA. Now, from only 2 planes in the hangar, AirAsia Berhad now
has more than 100 aircrafts and is transporting about 30 million people around the world
(For Business Blog, 2015). AirAsia more focusing on South East Asia destinations and now
they have about 9 airline affiliates under them such as AirAsia Indonesia, Thai AirAsia,
AirAsia India and others.
In this study, the theory of motivation is studied in order to see how does Tony
Fernandes and the organization applied the Herzberg Two Motivation Factor Theory towards
its staff in AirAsia Berhad especially in todays era. This study will cover on how Tony
Fernandes motivates all of his employees in terms of both motivational and hygiene factors
that related to Herzberg theory. This study also more focusing on AirAsia Berhad business in
Malaysia.
ownership in the employees self. Therefore, they will tend to work hard and
maximize their performance toward contributing to the organization as they
feel the organization is their organization.
On top of that, this has shown how good Tony Fernandes as leaders and his own
ways to motivate his employees are exciting and attractive. By referring to the Herzberg
hygiene-motivation two factor theory, he has create his own way in motivates his employees
in maximizing their performance when conducting work.
needed. It is a sad thing if the parent of the employee get sick, but the
child could not be by their side.
3.3 Status and Security.
In terms of security, Air Asia always make sure all the employees
are safe while they are working. That is why during the flight, there are
some rules and regulation that usually explained by the stewardess before
the plane take off. This is not only for the passengers, but also the crew of
the airplane.
Furthermore, Air Asia also cover the cost for personal accident and
term life insurance coverage. The insurance also covers any health
consultation and services cost of the employees families. This shows that
Air Asia wants their employees to stay healthy.
4.0 RECOMMENDATIONS
Based on the issue and information that has been identified when Tony Fernandes
motivates his employees that related to Herzberg Hygiene and Motivational Factors. There
are several recommendations that can be illustrated in order to improve the situations. We
recommend based on the findings results as below:
4.1 Emphasis on more effective safety and security to avoid accidents.
Air Asia Berhad should learn from their own experience such an example the
QZ8501 incident. From the investigation, the flight did not have permission from the
Indonesian Ministry of Transportation to operate the route on Sundays (Channel
News Asia, 2015). So Air Asia should have a good relationship with several
organization to make sure that their operations going smoothly without any problems.
2014). Malaysia Airlines Berhad (MAB) has become member of One World and it
gives more benefits to them in terms of brand recognition, landing rights and many
more that may save cost in the future. Air Asia Berhad should apply for become
member of airline alliance to increase their reputation in the future.
5.0 CONCLUSION
As the conclusion, Tan Sri Tony Fernandes is such a brilliant leader. His character
and the way of leading people is very different with other leaders. Tony Fernandes believes
that employees are always the main priority. One of his statement, he says that Employees
come number one, customers come number two. If you have a happy workforce theyll look
after your customers anyway. It shows that how important the employees in the
organization itself.
The leadership and management style of AirAsia Berhad shows that the organization
is a well-established company with highly profits. This study also helps to understand how
Tony Fernandes applied the Herzberg Two Motivational Theory to all his employees in order
for them to keep motivate while performing their jobs and tasks anytime. It also explains how
AirAsia Berhad motivates and retains its employees by giving them benefits so that they can
gained satisfaction in the company. The culture and values of the company also important
for all employees that can encourages them a wonderful workplace that satisfy and motivate
to continue striving for excellence.
According to Herzberg Two Factor Theory, the most ideal combinations for Air Asia
Berhad is High Hygiene + High Motivation where employees are highly motivated and the
only have few complaints. Means that it will encouraging employees to take on new and
challenging tasks and becoming experts at a task.
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6.0 REFERENCES
Schermerhorn J. R., Hunt, J. G., Osborn, R. N. and Uhl-Bein, M. (2011). Organizational
Behavior. New York: John Wiley & Sons, Inc.
Retrieved on 1 October 2015. https://forbusinessblog.wordpress.com/
Retrieved on 3 October 2015. http://research-methodology.net/virgin-atlantic-airlinesemployee-motivation-leadership-and-organisational-culture/
Retrieved on 5 October 2015.
http://www.academia.edu/7400913/Leadership_Air_Asia_FINAL_SK
Retrieved on 5 October 2015. http://tonyfernandesleadershipblog.blogspot.my/p/tonyfernandess-motivational-style-and.html
Retrieved on 7 October 2015. An Introduction to Oneworld The alliance that revolves
you. Oneworld. June 2014.
Retrieved on 7 October 2015. http://www.airasia.com/kh/en/about-us/careers.page
Retrieved 7 October 2015. http://www.bbc.com/news/business-11647205
Retrieved on 8 October 2015. http://www.airasia.com/au/en/about-us/airasia-code-ofconduct.page
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