Comparison of Branded & Non-Branded

Bikes

Submitted to: Miss. Umara Shaheen

Submitted by: Ahsan Malik BBA-FA07-027
Waqar Ahmad Awan BBA-FA07-040
Muhammad Faris BBA-FA07-046
Alam Zaib Khan BBA-FA07-078
Tabassum Mehmood BBA-FA07-070
Faisal Iqbal BBA-FA07-018
Zeeshan Sohail BBA-FA07-086
Section: FA07-BBA-8B

COMSATS Institute of Information Technology,

Lahore Campus,
 Memo of Transmittal

DATE: May 29, 2008

TO: Miss Umara Shaheen
FROM: Group 5 (FA07-BBA-8B)
SUBJECT: Comparison of Branded & Non-Branded Bikes

Here is the report you requested about the comparison and branded and non-
branded bikes along with recommendations for choosing between the
branded and non-branded bikes while buying it. The study included the
primary and secondary research. The primary study focused on a survey of
employees of Lahore Autos and Raja Motors.
The information gathered shows that amongst the branded and non branded
motorbikes, branded motorbikes are a better choice because they are better
in terms of quality and fuel efficiency. Recommendations include that while
purchasing a bike, engine type, engine displacement, weight, compression
ratio, and torque and ground clearance must be seen. If these characteristics
exist in a non branded bike then do purchase it because it is not the brand
which depicts the quality of a bike but it is the quality which makes the
brand famous.
We proudly acknowledge the involvement of all the people who provided us
the demanded information and assistance and we do recognize their efforts
in the highest degree of honor.

2
 TABLE OF CONTENTS

Memo of Transmittal 2

Executive Summary 4

SECTION 1 5
INTRODUCTION 5
A). List of Few Motorbike Brands 6
i). Branded Motorbike Companies 6
ii). Non Branded Motorbike Companies 7

B). Quality and Fuel Efficiency of Motorbikes 8

i). Defining Quality 8
ii). Defining Fuel Efficiency 9

SECTION 2 10
COMPARISON
A). Comparison Criteria 11
i). Same Category 11
ii). Same Displacement 11

B). Implementing the Criteria 12

i). Sports/Super bikes 13
ii). Cruisers/Choppers 19
iii). Off-Road Bikes 22
iv). Motorcycles 25

SECTION 3 29
CONCLUSION
A). Inference Graph 29
B). Recommendation Table 30

REFERENCES 31

3
 EXECUTIVE SUMMARY

The research report aims to highlight the major differences between

branded and non branded motorbikes regarding quality and fuel efficiency.
A careful research has been carried through an effective methodology which
has the incentive to compare the fuel efficiency and quality of few famous
motorbike brands with some less familiar brand names and to recommend
the better option amongst the two.

The research report has been divided into three sections namely

• introduction
• comparison
• conclusion

The introduction section defines quality and efficiency of bikes and

the factors affecting them, the comparison section marks the differences
between products of branded and non branded motorbike companies and the
conclusion section portraits the result of the research.

4
 SECTION ONE

INTRODUCTION

E ver since man has wished to invent new faster and reliable sources of transport,
that is why an amazingly increase in the production of vehicles has occurred
during the last few decades. Amongst these sources motorbikes are considered to
be most popular source, particularly among the youngsters. A limited survey has been
carried which shows that most of the people prefer to enjoy the ride of a sports bike over
driving a sports car. Amongst the 91.0% of the people who shared their opinion, 66.6%
were interested in riding a bike. This increasing interest compelled a number of investors
to invest their money in the field of motorbikes. Today a very large number of companies
are manufacturing motorbikes keeping in view the demands of the people and the
feasibility of the required technology. With the increasing number of motorbike
industries the options for purchasing a bike have increased greatly. Undoubtedly there
exists a noticeable difference between the products of different manufacturers.

This research report is based on the differences between branded and non branded
motorbikes regarding fuel efficiency and quality. The scope of the research is
worldwide and countrywide as well. For the collection of accurate and updated facts and
figures only reliable sources of information are consulted and an appropriate
methodology has been implemented which includes collection of information through
Internet, survey and interviews.

In order to get a better understanding of the research, the terms branded and non
branded need to be explained. In the coming text by branded motorbikes we mean the
products of those companies which are famous around the globe and are known as an
icon of quality, while non branded bike companies are those which lack fame and
acceptance amongst the people. The purpose of this research report is to reveal the fact
that whether the non branded bikes are deprived of the quality needed to compete with
the branded bikes or they lack exposure of their quality to be acknowledged.
A). List Of Few Motorbike Brands

While differentiating between branded and non branded motorbikes it is required

to have a list, comprising of all the names of both branded and non branded motorbike

5
companies. Internet proved to be a vital source in achieving this goal. A list of motorbike
manufacturers is acquired from the internet which labels the companies SUZUKI,
HONDA, KAWASAKI, YAMAHA and HARLEY DAVIDSON as branded bike
manufacturers, while a number of companies other then the mentioned ones are supposed

to be non branded bike manufacturers are a comparison is made between the products of
both the companies. The list comprising the names of both branded and non branded bike
companies is provided as follows:

i). Branded Motorbike Companies

Following are the names few branded motorbike companies with their
logos which are renowned throughout the world

ii). Non Branded

Motorbike Companies

6
 Following are few names of non branded motorbike companies.

APRILIA BAJAJ BENELLI

BETA CCM
ITALJET

KTM MVAUGUSTA
HUSQVARNA

AJS
MOTOGUZZI

HYOSUNG

B). Quality and Fuel Efficiency of Motorbikes

Although the two terms quality and fuel efficiency seem to be quite simpler but
they are not. A number of factors are required to be examined while making decision
about the quality and efficiency of a bike. So, a great need exists here to explain the
criterion for the judgment of a bike’s performance.

7
 i). Defining Quality

In the event of bike selection, examination of its quality is the vital

consideration. By the quality we mean the quality of the engine, but it is not the only
headache, it includes determination of all the factors which directly or indirectly affect
the bike performance. These factors demand the understanding of complex mechanical
theories but are briefly explained here

• Engine Displacement: It is defined as the maximum amount of the

fuel (mixed with air) which can be drawn into the cylinder(s) in one
complete cycle of the engine. Generally it is defined in cubic centimeters
(cc) or liters (l). Following shows the amount of fuel displaced (shown as
shaded) in one complete engine cycle.

The greater the engine displacement the more ignition is taking place inside the
engine at any instant and more power is delivered by the engine.

• Compression Ratio: It is defined as the ratio of the volume of the

cylinder at its peak bottom stroke to the volume at its peak top stroke.
Higher compression ratio (like 12+:1) depicts better engine performance.

• Horsepower: It is the measure of the work an engine does

in a specified time. Engine with greater horsepower is considered to have
better performance.

1 Horsepower = 33,000 ft. pounds / minute

8
 • Ride Height (Ground clearance): It is defined as the minimum
elevation of the vehicle (motorbike) from the ground. Lesser ride heights
enable low center of gravity and therefore better road grip it is specially
considered in four wheel vehicles.

ii). Defining Fuel Efficiency

Due to the increasing prices of fuel, fuel economic engines are a major
preference today. By efficiency we mean the ratio of the output power to the input power.
This means that an engine that delivers maximum power in the minimum fuel is the most
efficient, however such consideration is ideal. In practical engines deliver output which is
a relatively small percentage of the input power. This is due to the loss of energy in
overcoming internal and road friction.

Generally, by fuel efficiency we mean the amount of fuel consumed in

traveling through a certain distance or the mileage covered by the bike in one liter of fuel.
Therefore, it is measured in Kilometers/liter or miles/gallon or liters/100 Kilometers.
Undoubtedly, an engine with a large engine displacement will consume more fuel as
compared to an engine having less engine displacement but this doesn’t harm the fuel
efficiency because for a large engine (i.e. having greater displacement) installed in a bike
the output must increase in response to the increase in the input.

It is mentionable that quality and fuel efficiency of a bike are inter-related.

The fuel efficiency does depend on the quality of the bike and vice versa. This is
explained as a bike having a poor quality in terms of material and technology will not
give a satisfactory fuel economy and a bike having a poor fuel economy would not be
recognized as a quality bike.

9
 SECTION TWO

COMPARISON

S ince we have determined in the previous section the factors affecting the quality
and fuel efficiency of a motorbike, we are somehow able to compare any two bikes
and select the best of them. Of course, we would like to compare a branded
motorbike with a non branded one. This comparison will ultimately help us in deciding
that which bike is better either a branded bike or non branded bike, which is the incentive
of our research. The comparison is based on the factors of quality and fuel efficiency
defined in the previous section but few other considerations are also to be taken before
reaching a final conclusion.

10
A). Comparison Criteria

A suitable comparison criterion is needed in order to compare any two bikes and
to reach an unbiased decision. Those bikes which fulfill the criteria are to be compared.

i). Same Category

Different types of bikes are manufactured by industries keeping in view

the demand of the people and the purpose for which the bikes are going to be used. This
compels us to formulate a comparison criterion regarding category of the bikes. Same
category means that the two bikes being compared should fall in the same bike class. This
has the incentive of conducting an unbiased comparison because comparison between
same bike types will reveal useful results. Most of the companies categorize their bikes in
the following types/classes:

 Sports bike
 Cruiser
 Off road bike
 Motocross
 Standard bike
 Touring Bike
 Dual Sport
 Scooter

ii). Same Displacement

To reach a definite conclusion bike categories with similar engine displacement

are required to be compared. However some difference in the engine displacement is
negligible. This means that if a branded sports bike having an engine displacement of
600cc is to be compared with a non branded motorbikethen it must be compared with a
600cc (+ some percentage) non branded sports bike.

11
B). Implementing the Criteria

Few branded and non branded motorbikes meeting the specified criteria
are compared in the coming pages. The list of the bikes compared according to the bike
category is mentioned below

i).______SPORTS__________________________

HONDA FIREBLADE V.S APRILIA RSV 1000

SUZUKI GSX 750 R V.S MV AUGUSTA BRUTALE 750 &

MOTOGUZZI BREVA 750

ii).______CRUISERS_______________________

HARLEY DAVIDSON V ROD V.S SUZUKI BOULEVARD C50T

iii).______OFF ROAD_______________________

SUZUKI RM125 V.S HYOSUNG RX125D & AJS Y-X R 125

iv).______MOTORCYCLES__________________

HONDA CG 125 V.S AJS ECO 125

HONDA CD 70 V.S HI-SPEED 70 & GEO 70

12
i). SPORTS BIKES / SUPER BIKES

image : YAMAHA YZF R1________________www.wikipedia.com

13
 • 1000 cc bikes

HONDA CBR 1000RR

The CBR1000RR (also known as the Fireblade) is a 999 cc (60.9 cu in) liquid-
cooled inline four-cylinder Honda sport bike that was introduced in 2004 to
replace the CBR954RR. Many of the new technologies introduced in the Honda
CBR600RR, a direct decedent of the RC211V, were used in the new CBR1000RR
such as a lengthy swingarm, Unit Pro-Link rear suspension, and Dual Stage Fuel
Injection System (DSFI).

Specifications

Engine Type 999 cc (60.9 cu in) liquid-cooled inline four-cylinder

Bore/Stroke 76 mm (3 in) x 55.1 mm (2.2 in)
Compression
12.3:1
Ratio
Valve Train DOHC; four valves per cylinder
Carburetion Dual Stage Fuel Injection (DSFI)
Computer-controlled digital transistorized with three-
Ignition
dimensional mapping
Transmission Close-ratio six-speed
Final Drive #530 O-ring sealed chain
43 mm (1.7 in) inverted HMAS cartridge fork with spring-
Front
preload, rebound and compression-damping adjustability;
Suspension
4.7 in (119 mm) travel
Unit Pro-Link HMAS single shock with spring pre-load,
Rear
rebound and compression damping adjustability; 5.4 in
Suspension
(137 mm) travel
Dual radial-mounted four-piston calipers with full-floating
Front Brakes
320 mm (12.6 in) discs
Rear Brakes Single 220 mm (8.7 in) disc with single-piston caliper
Max. Power
178.0 hp (133 kW) @ 12,000 rpm
Output

APRILIA RSV 1000R

14
 The Aprilia RSV1000R is a super bike manufactured by Aprilia
from 2004. Production is set to end in 2008. Along with the bike's redesign
Aprilia renamed the RSV from RSV Mille to RSV1000R. It is offered in three
versions, RSV1000R, while the "R" designation on the RSV Mille signified the
higher spec version, the RSV1000R is the standard version. The higher spec
version is called RSV1000R Factory. Aprilia also made a limited edition version
called RSV1000R Nera. The technical specifications of the bike are as follows:

Manufacturer Aprilia
Production 2004-
Predecessor Aprilia RSV Mille
Successor Aprilia RSV 4
Class super bike
Engine 998 cc V-twin, 4-stroke, liquid cooled
Top speed 270 km/h (168 mph)
105.24 kW (143.09 PS/141.13 hp) @
Power
10000 rpm
10.3 kg·m (101 N·m/75 ft·lbf) @ 8000
Torque
rpm
Transmission 6-speed, chain drive
Brakes Front: Dual disc, Rear: single disc
Wheelbase 1415 mm (55.7 in)
Seat height 825 mm (32.5 in)
Weight 189 kg (417 lb)
Fuel capacity 21 litres (1,281.5 cu in)

The comparison of the factors described in the section one shows that the branded
bike HONDA CBR 1000 RR is better than the non branded APRILIA RSV 1000R.

• 750 cc bikes

MV AUGUSTA BRUTALE 750

15
MV Augusta Brutale is 750cc sports bike and its technical specifications are
provided below:

Specifications:

ENGINE Four cylinder, 4 stroke, 16 valve

Type
Timing system “D.O.H.C”, radial valve

Total displacement 45.7 cu. in.

Compression ratio 12:1

Bore x stroke 2.9 in. x 1.7 in.

Max. horse power - 93.4 Kw (127 CV) at 12500 r.p.m. - Lim.

r.p.m. (at the 13100 r.p.m.
crankshaft)
Max. torque - r.p.m. 7.9 Kgm at 10500

Maximum speed* 155.3 mph electronically limited

Wheelbase 55.65 in.

Min. ground clearance 5.32 in.

Dry weight 407.9 lb

Fuel tank capacity 4.16 Brit. gal.

16
 SUZUKI GSX 750 R

Suzuki is a very popular motorbike

company throughout the world. Suzuki stepped in
the bike industry in 1952 by introducing their first
36cc engine. In a very less time the company
gained fame and acceptance the world over.

Specifications

Engine: 749cc, 4-stroke, four-cylinder, liquid-cooled,

DOHC, 16-valve
Bore Stroke: 70.0 x 48.7mm
Compression
12.5:1
Ratio:
Fuel System: Fuel Injection
Lubrication: Wet Sump
Ignition: Digital/transistorized
Transmission: 6-speed, constant mesh
Final Drive: #525 chain
Overall
2040mm (80.3 in.)
Length:
Overall
715mm (28.1 in.)
Width:
Overall
1125mm (44.3 in.)
Height:
Seat Height: 810mm (31.9 in.)
Ground
130mm (5.1 in.)
Clearance:
Wheelbase: 1400mm (55.1 in.)
Dry Weight: 165 kg (363 lbs)
Suspension Inverted telescopic, coil spring, fully
Front: adjustable spring preload, rebound and 2-way
adjustable compression damping
Suspension Link-type, gas/oil damped, fully adjustable
Rear: spring preload, 2-way adjustable compression
and rebound damping

17
 MOTOGUZZI BREVA 750

ENGINE Type 90° V-Twin, four-stroke

Cooling system Air cooled
Displacement 744 cc
Bore and stroke 3.15” x 2.9” (80 mm x 74 mm)
Compression
9.6 : 1
ratio
Two overhead valves moved by light
Timing system
alloy push-rods
Maximum power 35.5 kW at (48.28 HP) 6,800 rpm
Maximum torque 54.7 Nm at 3,600 rpm
Fuel system Weber-Marelli electric injection
Starting system Electric
Gearbox 5 speed
Primary drive By helical gears, ratio 16/21 = 1:1.3125
Secondary drive Shaft drive, ratio 8/33 = 1:4.825
Clutch Single disc dry with cush drive

It can be clearly seen that the result of the comparison is in favor of the
branded bike SUZUKI GSX 750 R in comparison with MV AUGUSTA
BRUTALE 750 and MOTO GUZZI BREVA 750.

18
 ii). CRUISERS / CHOPPERS

Harley Davidson motorbike

In the category of cruisers, Harley Davidson Company is regarded as expert therefore a

comparison is done between a cruiser of Harley Davidson and a cruiser of Suzuki.

19
 HARLEY DAVIDSON - V ROD

V rod is one of the most popular products of Harley Davidson company and is
known throughout the world for its unique features.

Specifications

Engine Displacement 1131 cc --69.00 ci

Bore × Stroke 3.94 × 2.84 inches

Fuel System Electronic Sequential Port Fuel Injection

(ESPFI)
Compression Ratio 11.3:1

Ground Clearance 5.0 inches

Wheelbase 67.2 inches

Fuel Capacity 5.0 gallons

Fuel Mileage 47.7 mpg highway ---37.4 mpg city

(estimated)
Dry Weight 637.0 pounds

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 SUZUKI BOULEVARD C50T

Suzuki boulevard is a
remarkable cruiser bike with the features:
Custom-designed, height adjustable
windshield provides classic styling and
full wind protection - includes unique chrome garnish with Boulevard emblem,
Attractive studded seats, plus matching touring-style backrest with unique
pivoting backrest pad for increased passenger comfort.

Specifications

Engine: 50 cubic inch, four-stroke, liquid cooled, 45 degree V-

twin, SOHC, 8-valves, TSCC
Bore Stroke: 83.0 x 74.4mm
Compression
9.4:1
Ratio:
Ignition: Digital
Transmission: 5-speed
Final Drive: Shaft Drive
Ground
140mm (5.5 in.)
Clearance:
Wheelbase: 1655mm (65.2 in.)
Dry Weight: 257kg (567 lbs.)
Brakes Front: Single hydraulic disc
Brakes Rear: Single drum
Fuel Tank
15.5 liter (4.1 gal.)
Capacity:

The comparison shows that both bikes compete well with each other,
however the traditional cruiser Harley is quite better.

21
 iii). MOTOCROSS / OFF ROAD BIKES

Image Kawasaki KX 65

HYOSUNG RX125D

Hyosung is a non branded company which manufactures sports and off

road bikes. Hyosung RX125D is an a 125cc off road bike, its technical
specification is given as under:

Specifications

Full length(mm) 2,190

Full width(mm) 840

22
 Full height(mm)
1,160
Ground clearance(mm)
295
Dry mass(kg) 125
4 stroke,Air/Oil cooled
Engine system
124.5
Displacement
Carburetor Piston Valve Type
Starter system
Electric / Kick

Clutch Wet Multi-Plate Type

Gear Box
1Down-4Up
Tire (Front) 2.75-21 45P

Tire (Rear) 4.10-18 59p

Suspension (Front) Telescopic and Up/Down

Suspension (Rear) Swing Arm

Brake (Front) Disk

Brake (Rear) Drum

Fuel tank(ℓ) 8

AJS Y-X R 125

AJS YX R 125 has the following key features:

Outstanding comparable quality, excellent value, Sturdy construction, Single cylinder,
four valve, 4-stroke SOHC engine, Enduro styling, Excellent handling, High fuel
economy

Specifications

Engine type 4 stroke, air & oil cooled single cylinder, 4 valves

Cylinder capacity 124cc

23
Bore x stroke 57.0mm x 48.8mm
Starting method Electric and Kick start
Transmission 5 speed gearbox. Chain drive.

Gear ratios 1) 35.747 2) 23.216 3) 17.783 4) 13.584 5)11.868

Ignition Coil CDI

Tyres F <> R Front 275 - 21 - Rear 410 - 18

Suspension F / R USD Tele' forks / single rear shock with linkage

Front 21" - Rear 18", Heavy duty wire spoke -
Wheels
chrome rims.
Fuel tank capacity 8 litres (1.76 gal)
Wheel base 1434mm (56")

Unladen weight 125kg

SUZUKI RM 125

The new RM 125 comprises of the following features:

124cc, 2-stroke, liquid cooled engine featuring a 54.0mm x 54.5mm bore
and stroke.
An aluminum alloy cylinder bore plated with Suzuki Composite Electrochemical
Material (SCEM) for optimum heat transfer and maximum durability Digital CDI
to match ignition timing to throttle inputs for improved low rpm engine response.

Specifications

Engine: 124.0cc, two-stroke, single cylinder, liquid-cooled,

AETC, crankcase reed
Bore Stroke: 54.0 x 54.5mm
Compression
8.3:1/9.9:1
Ratio:
Transmission: 6-speed
Final Drive: #520 chain
Overall Length: 2145mm (84.4 in.)
Overall Width: 830mm (32.7 in.)
Overall Height: 1275mm (50.2 in.)
Seat Height: 950mm (37.4 in.)
Ground
350mm (13.8 in.)
Clearance:

24
Dry Weight: 87kg (192 lbs.)
Suspension Telescopic, 22 compression & 20 rebound settings, 12.2
Front: inches of wheel travel
Suspension Rear: Link-type, spring preload fully-adjustable, 4 high-speed,
16 low-speed compression settings, 19 rebound settings,
12.2 inches of wheel travel
Brakes Front: Single hydraulic disc
Brakes Rear: Single hydraulic disc

It is found that the branded motorbike SUZUKI RM 125 is better in

quality and performance as compared to the non branded HYOSUNG RX125D
and the AJS YXR 125.

iv). MOTORCYCLES

• 125 cc bikes

This type of motorbike is more commonly used in Pakistan. A number of

new companies have invested in the motorcycles industry in Pakistan and have
received a positive response from the people. In Pakistan, the price of a bike is
given more importance therefore the products of non branded companies are
selling increasingly day by day.

ATLAS HONDA CG 125

Amongst the popular bikes commonly used in Pakistan, Honda CG

125 is particularly famous. Atlas Honda 125 is a 125cc motorcycle manufactured
in Pakistan. It is a 4-stroke, all-purpose naked bike with a top speed of around
105Km/h (65 mph) and a single cylinder engine capable of generating 11 horse
power. Its performance and cheap price make it a good option for people in East
Asian countries.

Specifications

Displacement 125cc

25
Engine Type Single Cylinder
Max RPM 10,000
Fuel System Carburator
Valves per cylinder 2
Fuel control Overhead Valves
Ignition Capacitor Discharge Ignition
Starter Kick
Cooling system Air
Gearbox 4-speed
Transmission type Final drive Chain
Horsepower 11

AJS ECO 125 (JS 125 E)

The engine's balance shaft technology, makes the Eco 125's ride much
smoother. Its key features are:
Light and easy to handle, Outstanding quality and value for money, Ultra smooth
balance shaft OHC engine, High fuel economy and low running costs.

Specifications

Engine type 4 stroke, OHC, with Balance Shaft

Cylinder capacity 124cc
Bore x Stroke 54mm x 54mm
Starting method Electric & Kick Start
Transmission 5 speed gearbox. Chain drive.
Clutch Hand operated, wet multi - plate
Ignition Coil, CDI
Battery 12v
Tyres F <> R Tubeless 2.75-18 <> 90/90-18
Suspension F / R Tele' forks / Adjustable load, oil damped twin shocks

26
Brakes F / R Disc / Drum
Fuel tank capacity 10 litres (2 gal)
Seat height 76cm (30")
Wheel base 108cm (42.5")
Max net power (approx) 7.5kw (10.06hp) @ 8000 rev/min.
Unladen weight 114kg
Max permissible load 170.4kg

70 cc bikes

Interviews have been conducted in order to collect information about the

non branded bikes available in Pakistan. Some information about the non branded
bikes collected through interviews is given as under:

HI SPEED 70

Specifications

Displacement 72cc

Bore x Stroke 47 x 41.4mm

Compression 8.08:1

Spark plug NDK: C7HSA

Dry Weight 82 kg

GEO 70

Specifications

Displacement 78cc

Bore x Stroke 47 x 41.4mm

Compression 8.8:1

27
 Ground clearance 5.3 in

Dry Weight 82 kg

ATLAS HONDA CD 70

Atlas Honda company is a branded motorbike company and is

most famous in Pakistan, particularly Honda CD 70 has gained wide acceptance
in Pakistan. Here are its few specifications:

Specifications

Displacement 72cc
Compression 8.8:1
Spark plug NGK-C7HSA
Dry weight 82 kg
Battery 12V-2.5 AH
Front tire 2.25-17
Rear tire 2.50-17

According to the interviews and survey it was revealed that people are
more satisfied with the quality of branded motorbikes as compared to the non branded
motorbikes. Although the above mentioned specifications are quite similar but the
difference of expenses on the maintenance of the bikes makes Honda CD 70 a preferable
choice.

28
 SECTION THREE

CONCLUSION

A ny research without conclusion is aimless. So, reaching an unbiased and

unambiguous conclusion is our requirement. We have seen in the section two
that the comparison proved to be largely in favor of the branded motorbikes, no
matter which category is selected during the comparison. This compels us to conclude
that amongst the branded and non branded motorbikes, branded motorbikes are a
better choice because they are better in terms of quality and fuel efficiency.
Moreover, with the increasing prices of fuel it is required to have motorbikes with less
engine displacement and high fuel efficiency so that the amount of fuel consumed is
utilized up to the maximum level.

A). INFERENCE GRAPH

The following graph concludes the research

A. Horsepower B. Fuel Efficiency C. Warranty D. Price

E. Resale Value F. Spare parts availability

29
B). RECOMMENDATION TABLE

The purpose of this table is to suggest an option in bike selection, to the readers
who are interested in purchasing a bike. Those who are unable to decide that which bike
they really need to purchase, they must select a bike category and find the following in
any bike brand.

Factors Needs Reasons

Engine type 4 stroke It saves fuel

Engine displacement Average (100--250cc) Consumes less fuel

Weight Comparatively large Provides road grip

Compression ratio Comparatively high delivers more power

Torque Comparatively high Enhances acceleration

Ground Clearance Comparatively less Provides road grip

IMPORTANT: If these characteristics exist in a non branded bike then do

purchase it because it is not the brand which depicts the quality
of a bike but it is the quality which makes the brand famous.

30
REFERENCES

The sources which were consulted during the research are

mentioned as follows:

www.wikipedia.com
www.ajsmotorcycles.co.uk
www.suzuki-bikes.com
www.mvaugusta.it
www.motoguzzi-us.com
www.kawasaki.com
www.suzukicycles.com

Lahore Autos_Mant Gamri Road,

Lahore.

Raja Motors_ Mant Gamri Road,

Lahore.

31