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http://www.indiainfoline.com/markets/company/background/companyprofile/ncc-ltd/2598
CRM is a strategy and technology that is used to build stronger relationships between organizations
and their clients. An organization will store information that is related to their clients, and employees
will analyze it to use it in forecasting and making reports. Some of the strategies of CRM software are
planning for targeted marketing campaigns towards specific clients. The strategies used will be relying
on the information that is coming from the CRM system. CRM software solution is commonly used by
all kind of corporations that focusing on maintaining a strong relationship with their customers.
There are many reasons why CRM software has become the most important software in the last 10
years. The competition has become highly competitive in the global market, and it has become easier
for clients to switch companies if they are not happy with the service they receive or want the product
with the low price. One of the primary goals of CRM solution is to retain clients and protect them from
competitors temptations. When CRM is used effectively, an organization will be able to build a
relationship with their clients that can last a lifetime. It is so important to realize that CRM system
solution is more than just software.
This CRM introduction aims to explaining what the CRM is in a nutshell and making it easier to realize
the tremendous benefits of purchasing a Customer Relationship Management software that will help
drive more customers thus more profit towards you and makes your life easier.
Today growing businesses manage customer connections and information in a variety of ways. Some
use old fashioned note cards and Rolodex. Others store information on their mobile phone while on
the go or while having no means of accessing a Personal Computer or a laptop. Others use Excel
spreadsheets or Google documents and that is the most common case. While that may help in the
short term when you have a small team and dont plan on scaling up your business, if you want to
scale up for fast growth, it may be time to consider a CRM system to help you collect your precious
business data in one place, make it accessible via the cloud, and free up your time to focus on
delighting customers rather than letting valuable insights and information fall through the cracks while
you are on the go. A Cloud CRM System would be perfect for satisfying all of your business needs
while being able to access the important data you need from anywhere with an internet connection
available.
There are many things the ideal Cloud Based CRM Software should have; it should enable the
organization to find the factors that interest their clients the most. Any corporation must realize that it
is impossible for them to succeed if they do not cater to their clients desires and needs. Online CRM
software solution is a powerful system that will enable them to do this.
With CRM strategy, the customer is always right, and they are the core factor in the success of the
company. It is important for any corporation to use reports that are dependent on their clients data.
This will greatly tip the odds of success in their favor.
The Customer support cycle is an internal part of CRM system, when a client sent complaints; they
must be handled efficiently and in a timely manner. The corporation should also seek to make sure
those mistakes are not repeated. When sales are complete, they should be tracked so that the
corporation can analyze them from various aspects and produce reports. The analytical aspect of
CRM system deals with analyzing clients information and using if for business intelligence purposes.
Once thought of as a type of software, CRM has evolved into a customer-centric philosophy that must
infiltrate an entire organization. There are three important key elements to a successful CRM initiative:
people, process, and technology. The people throughout a company, from the CEO to each and every
customer service representative need to buy in to and support CRM. A company's business
processes must be reengineered to strengthen its CRM initiative, often from the view of How can this
process better serve the customer? Firms must select the right technology to drive these improved
processes, provide the best data to the employees, and be easy enough to operate that users won't
hesitate to use. If one of these three foundations is not solid and sound, the entire CRM structure will
crumble.
A brief introduction to the Customer Relationship Management is that its a strategy used to learn
more about customers' needs and behaviors in order to develop stronger business relationships with
them. After all, good customer relationships are the heart of any business success. There are many
technological components to CRM, but thinking about CRM in primarily technological terms is a
mistake. The more useful way to think about CRM is as a process that will help bring together lots of
pieces of information about customers, sales, marketing effectiveness, responsiveness and market
trends together to complete your business puzzle in order to bring the harmony into your work force.
If customer relationships are the heart of business success, then the CRM is the valve the pumps a
company's life blood. As such, Customer Relationship Management is best suited to help businesses
use people, processes, and technology to gain insight into the behavior and value of customers. This
insight allows for improved customer service, increased call center efficiency, added cross-sell and
upsell opportunities, improved close rates, streamlined sales and marketing processes, improved
customer profiling and targeting, reduced costs, and increased share of customer and overall
profitability.
Every business organization depends on customers for sustenance, the question is how to create and
maintain customer satisfaction. Every business communicates with their clients in many different
ways, especially in our technology rich and information based society. How we treat all of this
information is where CRM plays a key role.
CRM Software acts as a central repository of information on your clients and potential clients.
Customer relationship management software hones in on the relationship. As in many publications of
late on one to one marketing, cyclical selling and counselor selling the mainstay is the relationship
and how we recognize it.
Salesboom.com Online CRM tools use technology to organize information you receive about your
customers and record it in an orderly manner. Online, hosted, web based CRM software helps you
understand your customer needs and helps you recognize the processes in place to achieve your
business goals. Customer loyalty has a significant impact on both the top and bottom line. To maintain
customer loyalty is to be informed on where you have been and where you are going. The first step in
your CRM strategy is to take a snapshot of where you are currently. From this base you can design
streamlined, customized and fully automated business processes in Salesboom Cloud CRM.
Just think of Cloud Based CRM as a tool that when you open a customers account, you can see all
the consolidated data about that account: contact information, account history, sales, cases, invoices,
quotes, files, emails, faxes, letters, notes and any other pertinent information. All of this information is
readily available online, anywhere the Internet is available.
Salesboom.com harnesses the power of the Internet and places its Cloud CRM solutions at your
disposal. If you are doing business tasks anywhere, whether it is a sales person or the CEO that
needs a crucial piece of correspondence, phone number, quarterly forecasts or a simple brochure,
access is available through Salesboom.com. With the advent of these Cloud CRM tools your business
http://www.salesboom.com/products/intro-intro.html
http://ncclimited.com/overview.html
Geogrraphical expansion
The Company has offices in Muscat (Oman) and Dubai (UAE) and has bagged projects in these
countries.
Today, NCC is the only construction company from India hailed as 'Best Under a Billion' in
Asia Pacific by Forbes Asia. It is ranked as the fastest growing construction company in the
country by Construction World - NICMAR and also as the 2nd largest company in terms of of
turnover for the year 2006-07. It is also rated as one of India's most admired companies by
Construction World and is the 4th fastest growing company in India across all sectors in a
study conducted by Dalal Street Magazine. NCC has a super ranking of 103 among India's top
1000 companies. It has also been ranked third on the basis of total income in construction and
allied activities sector by Dun and Bradstreet in their acclaimed publication "India's Top 500
companies" in 2006.
The Company's projects have been recognised as the "Outstanding Structure of the Year" by
the Indian Concrete Institute two years in a row. NCC was awarded a bonus of Rupees 20
million for early completion of its projects. It's turnover for the financial year 2006-07 stood at
Rs.29 billion.
Through the years and into the future, NCC continues to be on a steady drive towards
perfection by maintaining old customs and adding new endeavours-across decades, across
countries, across disciplines. It has marched on, towards newer horizons and newer
challenges. The saga of excellence continues ...
https://m.facebook.com/profile.php?
v=info&expand=1&id=202417749774530
CRM Implementation Process
ERP Selection
Since there were two different ERP systems in the company, with one mail
system, it was difficult for the company to choose the right CRM system.
In the end, a relatively unknown system called Relavis was selected as the
preferred ERP system. Relavis was chosen because it tightly integrated
with IBM Lotus Notes which is the common infrastructure across the whole
enterprise. Relavis is a small company. The product is more economical
than a Seibel, SAP or Oracle. The system has modules to cater to
eMarketing, eSales and eService.
Scoping
The scope covered sales and marketing processes and followed the
service platform approach. A service platform integrates multiple
applications from multiple business functions (in this case, sales,
marketing, engineering), business units or business partners to deliver a
seamless experience for the customer, employee, manager or partner. As
shown in Figure 1, the new system (Relavis) was implemented to gain
integrated information from marketing and sales departments to provide
input to the ERP and Data warehousing applications and finally create
analytical reports to make better business decisions e.g. to understand
the sales results of specific leads, recommend better selling techniques
and target specific leads etc. The new application could track the status of
a lead through all stages of the sales and marketing lifecycle. Marketing
was working on branding strategies and segmentation. Events were
managed by marketing. These events would come up with a huge number
of leads for new opportunities and marketing wanted to handover leads to
sales. Sales filtered the leads from marketing and their own sources into
opportunities. Opportunities were defined as those having specific sales
persons assigned. These accounts were carefully evaluated to see if they
fit with companys overall strategy of increasing revenue and profitability
by solution selling. The Miller Heiman Process was used to capture
relevant information on the opportunity and the blue-sheets of Miller
Heiman were closely monitored by VP Sales and top management. The
non-strategic product sale was channelled to distributors and agents.
Consolidated forecast numbers were reviewed by senior management on
a regular basis. Orders that were received were executed
Design
A gap analysis was conducted since the CIO (chief information officer)
wanted a successful business implementation of the system vis--vis a
technical implementation, the sales and marketing process was mapped.
The as-is process described the cradle-to-grave aspects of the process.
The to-be process incorporated Relavis, together with other tools like
Miller Heiman eforms, The Horizon system for forecast, MFG/PRO system
for order execution and Datawarehouse Cubes for analysis. Relavis was
customized to include Business Intelligence a piece of software
extracting account specific information from past sales through the Cubes.
Implementation
Implementation involved reviewing the resource requirements and
availability, both in terms of hardware and software. The company had
Lotus Notes skills in the organization. The system was simple. Hence the
implementation was done using in-house resources. Training on the
product was arranged from Relavis and its partners. The system approach
involved a big-bang approach. After all, an audit and review should be
undertaken to determine the monetary as well as nonmonetary benefits
against costs incurred.
Impact
The system was packaged software, with very minimal customization. The
only additions to the software were the Business Intelligence part and
electronic Miller Heiman blue-sheet for strategic opportunities and goldsheets for Large Accounts. Some key users were involved in the decision-
making. The project implementation plan was received well by all. The IT
department made sure that the project was driven by sales for the eSales
module and marketing for the eMarketing module. A steering committee
comprised of senior managers of each country (called REPCOTE or Relavis
Pacific COre TEam) was formed to drive the implementation. IT took the
role of being facilitator. With the implementation, sales believe that the
whole process needs to be changed. Business Process Maps with the
process, key performance indicators (KPIs), responsibilities and systems
were drawn up for possible scenarios. After training, in local languages
(Japanese, Korean, Mandarin-Chinese), the users were comfortable. A precursor course of general Lotus Notes training was offered to make sure
that users were comfortable with functions such as calendaring, to-do
lists, etc. An audit of the implementation is planned for the end of the
year to find out key success factors and lessons learnt from the
implementation. Besides facilitation of documentation about effectiveness
of the new system, this audit also provides a baseline measure for future
reference. It is best if the audit can provide information about monetary
and non-monetary benefits. For example, a balanced scorecard (BSC)
approach, a framework developed by Kaplan and Norton, can be adopted.
The BSC is organized around four different perspectives: financial;
customer (user, or internal customers); internal business processes; and
innovation, learning and growth. This approach provides a balance
between quantitative and qualitative outcome measures. This project
provides company a chance to look for the potentials of virtual office,
business process reengineering and knowledge management activities.
Knowledge is best to capture in work groups and projects by direct
definition by humans, extraction from successful practice, verification and
experience [41]. The potential benefits derived here should not be
underestimated.
http://uni-obuda.hu/journal/Mishra_Mishra_20.pdf
Whether you have chosen a CRM vendor or not, it is a good idea to prepare
for the organizational challenges you may meet:
What does it involve of resources?
Do you need to make organizational changes?
What are the goals or benefits you expect to get out of the CRM
system?
Do you want a cloud or a server solution?
1.
It may sound obvious that a project that involvers all parts of an organization
needs top management involvement, but in order to inspire and build
credibility, top management is crucial. They drive the opinion and culture in the
organization and their early adaption gives a synergy effect on the whole
organization. So get them involved!
2.
Project manager
When you are implementing a new CRM system the most important person is
the one that has the overall management and the mandate to run the project.
The selected person should drive the project so that the steps get done and
the goals are met. It does not have to be someone from the management, but
a do-er with enthusiasm, passion and focus on details.
3.
Super-user
4.
The mantra for real estate agents is location location location. For the
project manager it should be motivation motivation motivation. Sell it!
Internal marketing is sometimes underestimated, but when implementing a
new CRM system you need to sell it to your colleagues. Make a cool article on
your intranet, a poster, a special launch t-shirt, internal launch party etc. It
doesnt have to cost a lot of money, but something to mark the launch and
create enthusiasm. But unfortunately you cant rest on your laurels, now the
lobbing starts. Walk around, ask people how its going and help them along.
5.
Internal guidelines
As mentioned before in other blog posts on this site, a CRM system is only as
good as the data put into it. It is essential that some common guidelines are
set. For example how to include new company data or register a sale. If Trine,
Steven and Marie all register their sales in the CRM system, but Michael
doesnt, then it is difficult for the sales manager to take out correct sales
statistics. The guidelines should be written down and can be published for
example on your intranet. Or if you start with SuperOffice CRM, use our
collaboration tool Audience.
6.
Training
We are all different; some people get a kick out of a new system and start to
use it right away. Others may be skeptical to a new way of working. The
project manager should have strategies to handle both user groups. You can
choose classroom training from a vendor, or if you have assigned an internal
super-user he or she can do the training in your office. You should also include
an introduction to your CRM system in the internal training program for new
employees. New employees will then, form the start, get on the right track.
7. Strategy
CRM is, as mentioned earlier, not just technology but a philosophy. When
you implement a CRM system your whole organization needs to re-think all
routines and each individual needs to change their work pattern. This is a
challenge and requires a strategy to cope with negative attitude on all levels.
Despite the fact that it over the last 10 years have been written a lot about
CRM, clarifying the shift from only a sales perspective to a 3600view, many
people still look at CRM as only a sales tool. You might encounter attitudes
like in Finance we work in a different way, and have no need for a CRM
http://www.online-crm.com/saas_advantages_disadvantages.htm
The advantages and disadvantages of CRM on-premise solutions are wide spread; this form of
CRM Software has been in use for a longer period of time than Web based/Cloud CRM Software
online. This was due to the inability of technology to provide solutions online in a manner sufficient to
small, medium and large enterprises. An advantage of on-premise CRM Software was that it was
installed locally within a corporation; no outside networks were needed in order to operate, meaning; it
did not need to wait for Cloud Computing to catch up. This advantage also comes with a large
disadvantage; every computer within the business network requires the CRM Software to be installed
directly on it and to be connected via network cables to all other computers. This would cause an
extremely long roll out time for new CRM Software implementation as well as a great expense.
Comparing the advantages and disadvantages of CRM in both of its forms begins with roll out time.
Traditional on-premise CRM Solutions take a long time to roll out and need to be directly networked,
on the other hand, Web based/Cloud CRM Software online requires no networking cables or software
installation; this is possible because of the CRM Software-as-a-Service model (SaaS). A great
advantage of web-based CRM is that all data is stored within a single data repository and accessible
from any computer in the world with internet access. This means you will never have the
disadvantage of not having the right files while traveling or working in the field. Another advantage of
Web based/Cloud CRM Software online is the security of your information; every measure is taken to
protect the data warehouse and information is further secured by creating frequent backups. While
working with company data, all information is transferred over an encrypted page and although all
employees with user access can view company data, a role hierarchy with customized security
settings may be set.
In the age of mobility, Cloud CRM gives you the full capacity to control your data, company processes,
employees and more from anywhere around the globe by enabling you to access the system from any
mobile device ( iPhones, iPads, Android phones, Windows mobile phones, etc ). Web-based/Cloud
CRM uses the latest technologies to facilitate the business processes for your Sales, Marketing and
Customer Support teams. It is also proper to mention that with Salesboom Cloud CRM you can easily
manage other aspects of your business such as HR, PR, and Inventory Management through the
same system. Giving you the choice to manage all aspects of business in only one place is what
makes us proud and allows us to be one of the top Cloud CRM vendors in the global CRM market.
http://www.salesboom.com/crm/crm-software/advantages-and-disadvantages-crm.html
concern with IaaS is that virtual on-demand infrastructure capability coupled with the increasing usage
of mobile devices bring with it the challenges associated with the disbursement of resources.
These challenges include the difficulty of preventing employees from circumventing enterprise policies
and procedures to use or develop software outside the view of an organizations official governance
programs.
Stay tuned for my next post where I will define SaaS and highlight it's advantages and disadvantages.
http://americas.nttdata.com/Blogs/Cloud/2014/September/Cloud-Series-Part5.aspx#sthash.elMUztwm.dpuf
It talks of a healthy Rs 19,500 crore order book and a rising topline. Yet,
Hyderabad-based infrastructure company NCC Limited,
formerly Nagarjuna Construction Company Limited, has a problem with no
easy solutions. Its interest costs today are as high as Rs 100 crore per
quarter compared to Rs 180 crore annually a little over three years ago. The
company attributes this to high inflation, delays in receipt of dues from
customers and rising interest rates. NCC is not alone - other companies in
the infrastructure business also face similar challenges.
The company, which had consolidated revenue (including revenues of
subsidiaries) of Rs 6,665 crore as of March 31, 2012, has a consolidated
debt of around Rs 5,000 crore. Of this, Rs 2,600 crore is NCC's standalone
debt.
The company says it is looking to reduce its debt burden through the sale of
its stakes in a couple of build-operate-transfer (BOT) projects. "We are
planning to exit two of our five road projects," confirmed A.A.V. Ranga
Raju, the company's Managing Director.
But, finding a buyer has not been easy. "We are in talks. But this is a buyer's
market and there are few buyers. And the valuations may not match, so it is
taking time."
However, the company is hopeful of selling its stakes in these infrastructure
projects by March 2013. "There may be few buyers but still deals are
happening," says Y.D. Murthy, Executive VP (finance), of the company.
Apart from exiting the two road projects, it is also considering a stake sale
in one of its power projects. However, Murthy was not willing to share
details.
A stake sale will bring in some funds and also yield some premium
payments, as the company took risks to invest and complete the projects.
These funds could then be made available to the parent company for
reduction of its debt.
Murthy points out that the interest burden is not a problem specific to NCC
but something that is hurting most capital-intensive projects, particularly
infrastructure players.
Analysts believe debt servicing will be a challenge for most infrastructure
companies, including well-known names such as Lanco, GMR and GVK.
Murthy says the goal is to bring down NCC's debt from Rs 2,600 crore to Rs
2,000 crore by March 2013, which is expected to proportionately lower its
consolidated debt and bring it under Rs 5,000 crore.
The bourses seem to be willing to accept this argument. NCC's share price,
which touched a 52-week high of Rs 66.70 in February, sank to a 52-week
low of Rs 28.20 in June, but has been increasing since then and was at Rs
43.30 at the close of trading on November 16. The share has a face value of
Rs 2.
http://www.businesstoday.in/opinion/perspective/ncc-debt-concernsinfrastructure-gmr-gvk-lanco/story/189929.html