diversity

Academie
Lafayette

focus on
the students
promoting
the school

improve the image of AL

draw applicants from all walks of life
show the rest of the city what ALs all about
for ALs demographic to represent the city

our
goals

focus on the students themselves

maintain the authenticity of the childrens voices
provide an example of what diverse could look like
teach the kids something new in an art activity
finish within a semester

why the students?

there is no better representative of ALs
community than the students

the big idea

changing the perception of AL
with the students raw/authentic answers

the big idea

their
artwork

their
voice

1
the incentive

saps
s-status
a-access
p-power
s-stuff

the incentive

the video
series

ask students
(cherry & oak)
video will be based on their answers
ends with a call to action
same interview questions:
ex. what's your favorite/least
favorite thing about school

the incentive

the video
series

sharing

using social media

(facebook, twitter, instagram,
youtube, al website)
give them an incentive to
share the video

the incentive

the video
series

sharing

print collateral
+
other

posters, stickers, brochure

giving the parents the tools
to spread it word of mouth
ex. a guide/a card

rough concepts
mistakes are relatable

indirectly saying
that the school isnt
perfect, but human

including the
human quality of
laughter and
making mistakes

juxtaposing
polished vs. candid

logo could be
crooked at the end
where a hand
fixes it

stylized like
a blooper reel

contrasting
formal interview
set up with raw
human interaction

showing
imperfection

revealing that
what people
are seeing is
a video

perspective of shot
is at a kids eye-level

breaking
convention

showing digital
residue

ex. seeing a microphone

dropping into the
scene

like a documentary

cameraman
talks

next steps
make sure we are meeting the needs of AL
getting a release form to record students audio
setting up a time to interview students/teachers/parents
getting word out about the video
time constraints