ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

-ITECH 6214 Emerging Technologies in Business

Team Report

1. Introduction
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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

PART [A]
1.1 Australia's automotive industry
The automotive industry is one of Australias key manufacturing sectors and an important
source of employment, and research and development. The increasing exposure of the
Australian automotive industry to international competition has seen it develop to where it is
now competing successfully in global markets.
We have chosen the Automobile Industry and we discuss the technology that we would be
discussing three technologies within the organization which is carsales.com.au.
Car sales is the largest online automotive, motorcycle and marine classifieds business in
Australia; attracting more Australians interested in buying or selling cars, motorcycles, trucks
and boats than any other classified group of websites.
1.2 Description of Each Technologies
Web Application:
A web application is any application that uses a web browser as a client. Web
browsers are software applications that allow users to retrieve data and interact with
content located on web pages within a website.
Mobile and wireless Application:
A mobile application is a software application designed to run on smartphones, tablet
computers and other mobile devices. They are usually available through application
distribution platforms, which are typically operated by the owner of the mobile
operating system, such as the Apple App Store, Google Play, Windows Phone Store,
and Blackberry.
E-commerce Application:
Ecommerce application is a software application that is specifically designed to
support the creation of an ecommerce website or add functionality to it. Typically,
ecommerce applications refers to the wide variety of shopping cart programs that are

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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

available, as well as other software that incorporates payment options as plug-ins or as

part of an entire site application.
1.3 Technologies within the Organisation:
Web application: Car sales enables advertisers to showcase products and services by
providing consumer to relevant, active and in-market across Australias leading
network of automotive, marine and industry websites. The 23 websites in the Car
sales network offer online advertising opportunities to reach over 4 million unique
browsers every month. By using web application Car sales can deliver their marketing
message to the right audience at the right time as well as innovative advertising
solutions to provide reach, targeting and engagement, Web application can help their
business to grow.
Mobile application:
Carsales.com.au is a publicly owned company whose goal is to bring out the best
automotive classified website in Australia Finding a car has been easier with the
launch of mobile application for Apple devices, Android devices and even Google
play featuring searching new and used cars, latest news and reviews, even though
valuing your car. It also has access to special features and competitions simply by
scanning car sales QR codes.
E-commerce application:
Carsales is doing Business in online so they manage their all transition via internet
Carsales.com.au uses e commerce application in order to promote its marketing and online
advertising and also for online transactions for buying car facts reports etc.

PART [B] Provide a one paragraph overview of what you intend to write about in the
rest of your report

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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

2 Business justification for the use of the technologies

[A]
Web Application:
The automotive industry consists of four motor vehicle producers which produce large
passenger motor vehicles (PMV) and variants, light commercial vehicles and sports utility
vehicles. There are also over 200 motor vehicle component manufacturers. The four motor
vehicle producers are based in this Industry.

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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

Capture and stringently segment customer data, which can be used for email marketing and
personalized ongoing communications. Gathering the data we need deliver targeted offers, to
qualified prospects that entice consumer to action integrate search technologies, email
marketing and web advertising. Adhere to best practices: No Spam, opt-out capabilities.
Using the data they have gathered to target based on previous buying habits, vehicles already
owned, previous service visits, etc.
[B]
[1]Web Applications: Carsales website provide not only a lot information of cars, both brand
new and used, but also other information relate to buying cars, like finance, insurance etc.
The company also owns a lot of similar domains, for example, boatssales.com.au,
bikessales.com.au etc., which is good for its brand.Carsales.com.au has both vertical and
horizontal navigation for visitors. For the car-buyers, the website provides a lot searching
criteria for the new consumers.
The websites auto alert function is also very useful for the car-buyers. They can set criteria
for a search, and the website will send them email when a car meets the criteria. This function
also gives the website an important email list which can be used for marketing purpose in the
future, because visitors need to register to use the auto alert function.Carsales.com did very
well when applying the Advertising-Supported revenue. This Graf is represent the percentage
of the consumer that reach the website daily.

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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

With a number of other online businesses set to release their results in the coming weeks it
may be worth considering how your portfolio is positioned to gain from the continual shift to
the web. There are a number of ways to do this, including the telecom sector, IT services
sector and software sector. However, the most direct way is via the website owners. Focusing
on the leader in any sector can be a clever strategy.
[2] Web Applications:

Return on Investment: Carsales.com (ASX: CRZ) has released its interim results for
2013 with a record net profit after tax (NPAT) of $37.6 million. The profit was
achieved on revenues of $102 million, which shows the fantastic profit margin
Carsales.com enjoys. The automotive industry has been in a sweet spot the last few
years, with the strong Australian dollar and competitive pricing from car companies
leading to record new car sales. This helped Carsales.com achieve a 17% increase in
revenues and a 14% increase in profits.

Competitive Advantage: Carsales dominate the online automotive classified

advertising business. By any metric Carsales totally crush its three main competitors
and that dominance is getting stronger. With 80% of all time spent looking at

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automotive classifieds websites around Australia done on a Carsales owned site, its

competitors are falling further behind.

Customer Convenience: The online service from Carsales allows potential buyers to
price up and make down-payments via an online store; this offers the customer the
convenience of bypassing the purchasing stage at a dealership, instead simply arriving
to collect their car and organize aftersales care rather than having to arrange downpayments on-site.

[3] Challenging for operating technologies:

Web Application: the number one website for buying and selling cars, as well as a raft of
other online brands, Carsales.com.au is a potential target for cybercrime, a common threat for
leading online brands. Phishing attacks in particular are notoriously difficult to tackle and
Carsales.com.au needed an external solution which would help maintain its reputation as a
safe online trading destination. With thousands of Australian consumers visiting the websites
each day, Carsales.com.au is extremely vigilant about the security of its customers and is
committed to providing a safe environment for clients to buy and sell all modes of transport.

3. Future prospects for the technology

[1] Web Application: In the next year Carsales will be innovating a new website that is
quicksales.com.au. Quicksales.com.au assume all responsibilities of operating the
Tradingpost websites including all sales, technical and infrastructure functions. Tradingpost's
websites will be updated to use quicksales.com.au's uploading and listing functionality.

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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

As a valued carsales.com Ltd customer, that any of your stock which is already visible on
quicksales.com.au will, upon completion, be visible across Trading post websites also.
This means, each month, in addition to the carsales network audience and
quicksales.com.au's 1.63m user sessions. Even every customer will continue to use AutoGate
to manage your inventory across all carsales network sites, with prospects from all sites
automatically delivered via AutoGate.
[2] Web Application: Using the Web Application from this organisation can manage
different department like,
Sales Team - If you are a dealer looking to get great results from your Internet
presence then ask to speak to a member of their experienced sales team. You can

email them any time at sales@carsales.com.au.

Customer Service Team - they have some of the friendliest, most helpful customer
service staff anywhere. You can talk to them during normal business hours by asking

for customer services. Email to them

Employment opportunities They are always on the lookout for motivated,
talented and, preferably, experienced automotive people. To get this opportunity you
have to visit their careers page.

[3] Web Application:

Customer Convenience:
There are using email technology for communication application for customer convenience
that customer can easily communicating with them on their convenient time. There are
another technology they used for customer satisfaction that they use the telecommunicating
technology for conversation so even after business hours customer put the voice mail on
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telephone so next day the staff can contact with the customer and manage the communication
between them.so applying one business concepts to this application they will improve their
customer satisfaction and get good outcomes in future.

Conclusion

Web application
Carsales making a more outcomes using effective communication technology through
web application so in the future there will be a more scope to give toughest
competition to in the market and getting more customer satisfaction that also
automatically improve the business profits.

References:

W- ww-07.ibm.com/innovation/au/engines/pdf/Carsales_Case_Study.pdf

W - PricewaterhouseCoopers, IAB Online Advertising Expenditure Report, 13 August 2012,

p 23.

http://www.carsales.com.au/carsales-info/about-carsales.aspx from this link I got

the information about the company that hoe it runs and their objectives and
goals.

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ITECH 6214 EMERGING TECHNOLOGIES IN BUSINESS

Carsales.com Ltd proposed acquisition of assets Statement of Issues 19 October 2012

http://www.carsales.com.au/carsales-info/competitions.aspx this link gives the information
about the competitors in the market and companies ratio in current market

Mobile Application:

Smart phones have been responsible for several impacts on automotive infotainment. The
first mobile phone and smart phone impact came from hands-free telephone systems
interfaced to head units and connected via Bluetooth. Such Bluetooth systems have now
become very popular and are available either as optional or standard equipment, with the
systems present on 93 percent of model year 2010 models in the United States and 75 percent
of equivalent models in Western Europe. For smart phones, nearly 100 percent of units sold
have Bluetooth features, while more than 80 percent of all mobile phones sold worldwide
come with Bluetooth, automotive market research from supply shows.
IMPACT ON MOBILE: Within the vehicle, the automotive head unit similarly is being
shaped by smart phone platforms, with the impacts occurring in four major waysvia digital
music sources, navigation sources, auto application sources and future head unit platforms.
Of the four, the last may exert the longest-term impact. Terminal Mode is an example of a
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head unit-to-smart phone interface that will render the smart phone display on the head unit
display. A long-term possibility also exists that the smart phone might become the computing
and communication platform portion of the head unit. In such a case, the head unit would
consist of mostly the Human-Machine Interface (HMI) as well as the interfaces to other auto
systems.

E-commerce Application:

Refernces:

W- ww-07.ibm.com/innovation/au/engines/pdf/Carsales_Case_Study.pdf
W - PricewaterhouseCoopers, IAB Online Advertising Expenditure Report, 13 August
2012, p 23

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