Just wanted to express my gratitude for

the great work that has gone into the

development of the EVP and the microsite.
the outcomes are fantastic.
Tarun Wadhwani
Head of Resourcing - Asia Pacific

Building Possibilities for JLL

Looking to regain market position, Jones Lang LaSalle embarked on an ambitious
journey that delivered surprising and award winning results.

Challenge. Strategy Results

The global real estate firm Jones Lang LaSalle was
looking to position themselves as an employer of
choice in the Australian market and regain market
position through the quality of their employees.
Since the merger of Jones Lang Wootten and
LaSalle Partners in 1999, little had been done
in terms of employer branding to attract the right
candidates to the firm. Most recruitment had
been initiated through direct contact or
recruitment consultancies creating an
inconsistent candidate experience.
Over 800 real estate professionals were engaged
across five states as part of a comprehensive
research project to understand the external
perception vs the internal reality at
Jones Lang LaSalle.
From the research:
• the external perception needed to be aligned with
the internal dynamic culture based on professional
and personal growth
• the strap line “BUILDING POSSIBILITIES”
together with a confident and modern creative
platform was developed to reflect the internal
reality of working at Jones Lang LaSalle
Within six months of launching the new employer
brand, Jones Lang LaSalle received over 5,000
applications with 20% of candidates applying to
work at Jones Lang LaSalle without a specific role
being advertised.
Using the research, a communication strategy
was developed with innovative methodologies
implemented to target specific, nontraditional
audience segments including giving
Jones Lang LaSalle the competitive edge
in a tight recruitment market.
Winner of two gold’s and one silver award at the
International Summit Creative Awards 2007.

customer value proposition How They Connect Employee value proposition

‘Quality advice = quality decisions’ ‘Creating growth through quality’ ‘Building possibilities’

Daemon Group – Case Study 

Daemon Group – Case Study