Extra (gum)

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Extra Dessert Delights sticks
Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in Nor
th America, Europe, and some parts of Africa and Australasia.[1]
Contents
1 Brand history
2 Flavours
2.1 Availability of flavours
3 References
4 External links
Brand history
Extra was launched in 1984 as the Wrigley Company's first ever sugarfree product
, and became one of the most popular brands of chewing gum in the United States
within a few years.[2] It was also the first sugarfree gum not to use saccharin,
instead using the NutraSweet brand, a sweetener developed by G.D. Searle & Co.
that had less bitterness and was believed to be safer in humans and laboratory a
nimals; it was later reformulated with aspartame in 1997.
The brand identity of Extra gum varies considerably in different markets, often
having completely different flavours, logos and slogans for each country. Extra
is currently the sponsor of Mexico national team.[3]
In 2007, Extra became the first chewing gum to receive the American Dental Assoc
iation's Seal of Acceptance.[citation needed]
In 2011, Extra Oral Healthcare Program partnered with the Chinese Ministry of He
alth to launch a three-year community oral care education pilot program, which e
stablishes community dental clinics, trains local dentists and establishes oral
care records for 7,000 families across 14 communities. The results of the progra
m will inform the Ministry of Health s future oral care policy.[citation needed] I
n the second project year, the team decided to build an application for oral hea
lth teaching among families, especially for some undeveloped cities.
In the UK gum that had been sold as Orbit was renamed Extra in 2015, with the sa
me 14-piece package.[4]
Flavours
Availability of flavours
Flavour
U.S.[2]
U.K.[5]
Australasia[6]
Active Yes
No
Yes
Spearmint
Yes
Yes
Yes
Peppermint
Yes
Yes
Yes
Cool Breeze
Yes
Yes
Yes
Winterfresh
Yes
No
No
Ice
Yes
Yes
No
Polar Ice
Yes
No
No
Classic Bubble Yes
Yes
Yes
Smooth Mint
Yes
Yes
Yes
Strawberry
Yes
Yes
Yes

Watermelon
Tropical/Mango
Berry Yes
White Yes
References

Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes

Yes
Yes

"Worldwide Brands". Wrigley.com. Retrieved 2013-03-04.

"Extra | Sugar Free Gum | Extra Dessert Delights". Wrigley.com. Retrieved 2013-0
3-04.
"Extra Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Go
ld...
CHICAGO, June 24, 2011 /PRNewswire/". Prnewswire.com. Retrieved 2013-03-04
.
betterretailing.com: Orbit gum will be rebranded as Extra from January
"Wrigley UK :: Extra". Wrigley.com. Retrieved 2013-03-04.
"EXTRA". Wrigley.com.au. Retrieved 2013-03-04.
External links
Wrigley's Extra Gum home page
[hide]
v t e
Mars, Incorporated
Mars family
Franklin Clarence Mars Ethel V. Mars Forrest Mars, Sr. Forrest Mars, Jr. Joh
n Franklyn Mars Jacqueline Mars Victoria B. Mars
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ets Twix
Galaxy
Galaxy Milk Chocolate Galaxy Caramel Galaxy Crispy Galaxy Hazelnut Galaxy Fr
uit & Nut Galaxy Minstrels Galaxy Ripple Galaxy Senzi Galaxy Amicelli Galaxy Bub
bles Galaxy Jewels Galaxy Promises Galaxy Honeycomb Crisp Galaxy Cookie Crumble
Galaxy Orange & Shortcake
Food
Combos Dolmio Masterfoods Munch Promite Seeds of Change Uncle Ben's Rice
Drink
CocoaVia FLAVIA Klix
Wrigley gum and
confections
Chewing gum
With sugar

Alert Big Red Doublemint Juicy Fruit Wrigley's Spearmint Winterfresh

Sugarfree
5 Airwaves Eclipse Ice Excel Extra Freedent Orbit Surpass
Bubblegum
With sugar
Alpine Big League Chew Bubble Tape Hubba Bubba
Sugarfree
Ouch!
Mint and candy
Altoids Eclipse Life Savers Lockets Skittles Starburst Tunes
Products for non-human consumption
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lpet Greenies Iams Medi-Cal My Dog Natura Nutro Pedigree Pill Pockets Royal Cani
n Schmackos Seramis Sheba Spillers Teasers Techni-Cal Whiskas Winergy Wisdom Pan
el MX Mixed Breed DNA Test
Services
Pet care
Banfield Pet Hospital
Categories:
Wrigley CompanyWrigley Company brands1984 introductionsChewing gumBrand name
confectioneryAmerican confectionery
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