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Attitudes
Public opinion surveys since the 1950s have charted attitudes about the mentally ill. Dislike and
fear of the mentally ill remain high in these surveys. Negative attitudes are particularly
pronounced among the poorly educated and among elderly people. Men consistently report more
negative attitudes toward the mentally ill than do women. The core concerns about mentally ill
people revolve around their presumed unpredictability and dangerousness. These concerns have
some basis in reality, as patients released from state psychiatric hospitals evidence comparatively
high arrest rates. However, most crimes committed by released patients are property crimes that
do not involve violence. Unfortunately, the mass media typically emphasize cases in which
people with a history of emotional problems commit violent crimes, thus exacerbating the
problem of public misperception.
Intensely negative attitudes about the mentally ill sometimes appear to be part of a larger cluster
of beliefs, attitudes, and values characterized by an absence of sympathy for people who need
help, a deep-seated distrust of people and institutions who are different, and a rigid outlook on
what is right and wrong. Rational arguments to change their views cannot easily sway people
with this orientation. Fortunately, however, most people have much less intense negative feelings
about the mentally ill. There is good reason to believe that experience and increased knowledge
of kinds of mental illness and treatment can modify these feelings. Visits to a psychotherapist, for
example, appear much less stigmatized in public opinions than hospitalization for a mental
illness. Private hospitalization seems less stigmatizing than public hospitalization. The
perception that drug therapies are evidence of greater disorder than talk therapies provokes more
fear and distrust of these patients. For a similar reason, treatment by a psychiatrist involves more
negative attitudes than consultation with a psychologist, social worker, or member of the clergy.
Survey data suggest that contact with mentally ill people can influence attitudes of community
members. In general, survey respondents who report knowing someone with a history of mental
illness are less negative than people who report no personal contact. It is difficult, however, to
sort out cause and effect here, because negative attitudes might relate to failure to report the
mental illness of a close relative. In addition, family studies and studies of the reintegration of
former patients into their old work roles show that contact with former coworkers and associates
promotes positive attitudes about the mentally ill. Seeing a former patient perform adequately in
a normal role is particularly important in this regard. Self-disclosure by the former patient about
what having a mental illness and being hospitalized was like also helps promote normalization
and acceptance by reducing the aura of mystery that otherwise surrounds the illness.
Much less is known about how to change negative attitudes about mental illness in general as
opposed to attitudes about particular individuals known to have a history of mental illness,
although that is the focus of much empirical research and theorizing by sociologists involved in
this area of investigation. Studies of the mass media show that the stereotyped depictions of
former patients that commonly appear on television and in movies reinforce negative public
perceptions about the mentally ill. Whether sympathetic treatments of mentally ill people in the
mass media might change these negative attitudes or whether informational campaigns making
use of the mass media could increase public knowledge about mental illness is less understood.
This last issue attracts considerable interest because of the launch of several large mass media
campaigns designed to increase public awareness, recognition, and treatment of mental illness.
The National Institute of Mental Health developed one such campaign to increase knowledge
about anxiety and depression and to encourage increased voluntary help seeking for these
disorders. Unfortunately, this campaign did not include an evaluation, so the kinds of message
strategies and information channels that led most effectively to attitude and behavior changes
among persons with these disorders can only be inferred. Gauging from the experiences of health
educators in conducting campaigns aimed at other public health problems, information of this
sort is vitally important to successful campaign design and implementation.
A more recent related campaign instituted an annual national depression awareness day in which
mass media around the country mobilized to encourage possibly depressed people to seek
treatment. Local screening sites and a toll-free number facilitated screening and encouraged
people who screen positive to seek treatment. Evaluations show that this growing campaign
succeeded in bringing tens of thousands of people into treatment. Comparable programs were
established to create annual national anxiety disorder, eating disorder, and substance abuse
screening days. Refining the messages and referral strategies of these campaigns to increase their
reach and effectiveness needs interdisciplinary research that takes into consideration the
importance of social and personal barriers.
Community Reactions to Sheltered Care Homes
Negative attitudes about the mentally ill are important for a number of reasons, including the fact
that they inhibit help seeking for personal problems and interfere with the recovery and
reintegration of mentally ill people into normal social roles. Another way in which these negative
attitudes interfere with the treatment of mentally ill people involves attempts to establish group
homes for the mentally ill. Sociologists have done a great deal of research on collective action.
Community opposition to group homes is one of the mobilization activities studied by those
working in this tradition. This research shows clearly that middle-class neighborhoods are much
more resistant to having group homes in their midst than are working-class neighborhoods. This
greater resistance is traceable to effective mobilization efforts. In particular, efforts to meet and
organize local opposition come off much more quickly in middle-class neighborhoods in which
selection of a person or a committee to act on the neighborhood's behalf and multipronged
political actions are more likely to occur.
Attitudes also play an important role in the success of group homes in fostering readjustment
among deinstitutionalized patients. Ethnographic research shows clearly that patients are aware
of the accepting or rejecting attitude climates in their neighborhoods and that this influences their
social functioning. The ease with which the residents of these homes adjust to life in the
community depends largely on community acceptance. The conflict that can attend the creation
of the home does not make a good foundation on which to build such acceptance. In general,
public opinion surveys show that contact with former patients who are strangers exacerbates
whatever fears and uncertainties community residents already have, particularly in cases in
which conflict previously arose about the establishment of the group home.
Most sociological studies of community opposition to group homes neglect these issues and
generally concentrate on structural determinants of neighborhood mobilization and on strategies
available to agencies for diffusing this opposition. Research is urgently needed on what happens
after the home opens and the residents must live in the neighborhood. There is evidence that
contact with a former mental patient known before hospitalization can foster positive attitude
changes, especially when the former patient performs adequately in normal roles. One future
challenge is the creation of structured situations that facilitate contact between residents of
sheltered care homes and their neighbors in such a way that these kinds of positive attitude
changes can occur.
disorders (Section 14.2), and geriatric psychiatry (Section 51.1b). Social influences on help
seeking are discussed in Section 5.3 (mental health services research).