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27/08/2015

Global Competitiveness :
II- Measuring & Comparing

Michel Henry Bouchet


www.developingfinance.org

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MEASURING
COMPETITIVENESS?
1.
2.
3.

4.
5.
6.

Trade/GDP and market share in global exports


FDI attractiveness
Relative costs (taxes, unit labour cost, real
exchange rates)
Productivity
Technology, innovation and R&D
Ratings & rankings (WEF, IMD)
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27/08/2015

1. COMPARING TRADE OPENNESS RATIOS


200

Trade/GDP Ratio %

180
160
140
120
100
80
60
40
20

OECD

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2. COMPETITIVENESS AND GLOBAL TRADE MARKET SHARE


United States

10,5

China

10,5
7,0

Germany
4,6

Japan

15 countries account for >61%


of global trade

3,4

France
Netherlands

3,4

United Kingdom

3,1

Italy

2,7

Belgium

2,4

Korea, Republic of

2,9

Hong Kong, China

2,8

15 countries account for >


61% of global trade

2,5

Canada

2,1

Singapore

1,7

Spain

2,0

Mexico

33,3

Other Members
0

WTO 2014

10

20

30

40

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FRANCE: MARKET SHARE IN GLOBAL EXPORTS 1948-2014


(Devaluations = 1948, 1958, 1969, 1976, 1981, 1982, 1983)

7%

3,6%

7%

3,4%
Trade deficit =
-$95 billion
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THE IS NOT TO BLAME!


Market share of Frances exports in the Eurozones total goods exports

12,6

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RATIO OF FRENCH EXPORTS PRICE DEFLATOR TO THAT OF GERMANYS EXPORTS

1995-2014

Ratio of French merchandises exports/


Germany exports 1995-2014

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COMPETITIVENESS IN THE
ZONE?
A true measure of comparative competitiveness in the same
currency zone, i.e. in the Euro-zone, should take into account
not only unit labor costs (total labor costs including social
charges), but also the value added content of industrial
exports.
Germanys exports are much less price-elastic than exports
from Spain, France, Italy and Portugal. Hence, high labor
costs in France add to the lower competitiveness of Frances
exports, due to the lower VA content of the industrial outputs.
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3. FDI INFLOWS as a measure of competitiveness (US$ million)


350000

100000

USA

France

90000

300000

80000
250000

70000
60000

200000

50000
150000

40000
30000

100000

20000

50000

10000
1998

2000

2002

2004

2006

2008

2010

2000

2002

2004

2006

2008

2010

2012

1996

1994

1998

1992

1990

1996

35000

1988

1986

1984

1982

1980

1978

1976

1974

1972

0
1970

2012

2010

2008

2006

2004

2002

2000

1998

1996

1994

1992

1990

1988

1986

1984

1982

1980

1978

1976

1974

1972

1970

Mexico

30000
25000
20000
15000
10000

5000

UNCTAD 2014

2012

1994

1992

1990

1988

1986

1984

1982

1980

1978

1976

1974

1972

1970

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4. PRODUCTIVITY AS KEY DRIVER OF


GLOBAL COMPETITITVENESS
What is Productivity ?
Ratio of a volume of output to a volume of input use
Labour Productivity = Ratio OUTPUT/LABOUR

Combination of technological progress, R&D, NTIC,


capital investment, labour volume and quality, labour cost,
labour intensity, work hours, social cohesion, strikes.
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THE KEY ROLE OF PRODUCTIVITY IN SUSTAINING


LONG-TERM ECONOMIC HEALTH

The most important factor determining continued


advances in living standards is productivity growth,
defined as the rate of increase in how much a
worker can produce in an hour of work. Over time,
sustained increases in productivity are necessary to
support rising household incomes.

Fed Chair Janet Yellen, 11 July 2015

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AVERAGE WORKING HOURS/YEAR 1960-2015


Korea= 2100

France 1850s = 3045 hours/year


Source: OCDE/2015 & Conf Board

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AVERAGE OECD YEARLY NET WORKING HOURS


(AVERAGE ALL FULL AND PART-TIME EMPLOYEES)

1536 hours

Rexecode/Eurostat 06 2014

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PRODUCTIVITY GAPS IN THE OECD = GDP/WORKING HOUR


IN % OF USA

Productivity gaps =
GDP/working hour in % of USA

Source: OECD

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PRODUCTIVITY VERSUS SALARY RISE IN FRANCE % 1970-2014

Source: OCDE-Eurostat

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US PRODUCTIVITY GROWTH HAS AVERAGED A 2.2% ANNUAL RATE OVER THE


PAST 5 DECADES. HOWEVER, SINCE 2010 PRODUCTIVITY HAS AVERAGED ONLY
1.1% PER YEAR AND IS CURRENTLY ESSENTIALLY FLAT

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LABOUR COST COMPETITIVENESS?


RELATIVE HOURLY MANUFACTURING LABOUR COSTS

Bangladesh:
Vietnam:
Tunisia:
China:
Mexico :
Romania:
Poland:
Spain:
UK:
UE:
Germany:
France:

Source: Eurostat & OECD for 2014

$0,25
$1,2
$2
$2,5
$2,5
$5,1 (4,6)
$9,5 (8,5)
$23,3 (21)
$ 24,7 (22,3)
$27,7 (25)
$35 (31,5)
$39 (35)
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AVERAGE MONTHLY LABOUR


COST
(/month)

BAD, MTPE 2015, OECD

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AVERAGE MONTHLY SALARY IN ASIA IN


Hanoi/
Saigon

Guangzhou/
Shanghai

Singapour

Bangkok

Jakarta

Manilla

Kuala
Lumpour

Delhi

Worker

160/180

350-400

470

150

150

230

340

120

Engineer

300/400

800-1200

1500

600

350

350

670

600

Salary gap Asia/Europe

Worker

Engineer

Hanoi/
Saigon

Guangzhou/
Shanghai

Singapour

Bangkok

Jakarta

Manilla

Kuala
Lumpour

Delhi

1 to 7

1 to 3

1 to 2,5

1 to 8

1 to 8

1 to 6

1 to 4

1 to 10

1 to 8

1 to 4

1 to 2

1 to 5

1 to 8

1 to 8

1 to 4

1 to 5

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HOW COMPARING RELATIVE


LABOR COSTS ACROSS COUNTRIES?
Total wages cannot allow to compare the actual cost of employees.
Wages do not take into account labor compensation (social charges,
taxes). And high wages do not mean the same thing in high and low
productivity sectors or countries regarding business profitability!
Unit Labor Cost measures Competitiveness = Average total labor
compensation per worker and per unit of output, including productivity

Ratio

Labor compensation per worker or per hour


Output per worker or per hour
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GERMANY HAS CUT SALARY COSTS, WITH LOW DOMESTIC DEMAND


AND DYNAMIC EXPORT REVENUES

Germany
1999=100

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WHO IS AND
WHO IS NOT
COMPETITIVE
?

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COMPETITIVENESS INDEX
DAVOS-WORLD ECONOMIC FORUM

France= 23
China = 29
South Afr = 53
Brazil= 56

India = 60
Russia = 64

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IMDS TOP 10 OF GLOBAL COMPETITIVENESS 2014


USA
2. Switzerland
3. HongKong
4. Sweden
5. Germany
6. Canada
7. UAE
8. Denmark
9. Norway
10. Luxemburg
1.

16. UK
21. Japan
23. China
26. Korea
27. France
38. Russia
41. Mexico
44. India
52. South Africa
54. Brazil

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27/08/2015

CONCLUSION
HOW TO BOOST COMPETITIVENESS?
1.

2.

3.

Increasing productivity (good management,


education & training, infrastructure and
institutions, labor mobility, investing in R&D and
innovation)
Reducing costs (inputs, wages, exchange rates,
providing subsidies and tax incentives)
Improving efficiency and product quality as well as
marketing (Germany vs France?)
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