Available online at www.jpsscientificpublications.

com
Volume 1; Issue - 4; Year 2015; Page: 307 309

Indo Asian Journal of Multidisciplinary Research (IAJMR)

ISSN: 2454-1370

A STUDY ON CONSUMER CONTENTMENT TOWARDS AIRTEL WITH

SPECIAL REFERENCE TO VELLORE TOWN
S. Bharathithasan* and Gounder Rajendra
Assistant Professor, Department of Management Studies, Indira institute of Engineering and Technology,
Tiruvallur 631 203, Tamil Nadu, India.
2
Assistant Professor in Economics, Shree Sateri Pissani Education Societys, Shri Gopal Gaonkar Memorial,
Goa Multifaculty College, Goa 403 406.
1

Abstract
The project entitled A study on Consumer Contentment towards Air tel in Vellore town" was carried
out with an objective to determine the consumer preference and contentment. The primary objective of this
study is to find out the consumer preference and contentment. Towards Air tel with special reference to
Vellore town. For distribution of questionnaire to the consumer convenience sampling method was used to
select the consumer and the survey was taken among those selected users. After collecting the data from the
respondents it was analyzing using simple percentage method for analyzing the collected data.
Key words: Consumer, Air tel, Special reference and Vellore.
1. Introduction

GSM (Global System for Mobile

Communications) is a standard set developed by
the European Telecommunications Standards
Institute (ETSI) to describe technologies for
second generation (2G) digital cellular networks.
Developed as a replacement for first
generation(1G) analog cellular networks, the GSM
standard originally described a digital, circuit
switched network optimized for full duplex voice
telephony. The standard was expanded over time
to include first circuit switched data transport, then
packet data transport via GPRS (General Packet
Radio services). Packet data transmission speeds
were later increased via EDGE (Enhanced Data
rates for GSM Evolution). The GSM standard is
more improved after the development of third
generation (3G) UMTS standard developed by the
3GPP. GSM networks will evolve further as they
begin to incorporate fourth generation (4G) LTE
*Corresponding author: S. Bharathithasan
Received: 07.09.2015; Revised: 17.09.2015;
Accepted: 25.09.2015.

Advanced standards. "GSM" is a trademark owned

by the GSM Association. Early European
analogue cellular networks employed an
uncoordinated mix of technologies and protocols
that varied from country to country, preventing
interoperability of subscriber equipment and
increasing
complexity
for
equipment
manufacturers who had to contend with varying
standards from a fragmented market.
2. Objectives of the study

To ascertain the operational performance

of Airtel Prepaid Mobile network.
To find the contentment level of consumer
with the Service provided by Airtel
Prepaid Mobile network.

3. Research Methodology
Descriptive research design is used in this
study. The research design indicates the methods
of research i.e. method of information gathering
into the methods of sampling and the sample size
is 100.in this study Respondents were asked to

2015 Published by JPS Scientific Publications Ltd. All rights reserved

S. Bharathithasan/Indo Asian Journal of Multidisciplinary Research (IAJMR), 1(4): 307 309

reveal their sociability of the network. The
research design is the frame work through which
the various components of a research project are
brought together: research question, literature
review, data, analysis and data
4. Literature Review `
Mukesh (2011) in his study analyzed that
majority of the respondents have give favorable
opinion towards the Airtel network but some
problems exist that deserve the attention of the
Airtel Consumer. They need to bridge gap
between the product promised and product
offered. The overall consumers attitude towards
Airtel network is that they are pleased with the
existing service but still they want more services
to be provided. Sumesh (2012) in his Study
analyzed that it is the youth which is the real
growth driver of the technology industry in India.
Considering this fact the paper is an attempt to
gives as naps hot of how frequently young people
use their Airtel for several embodied functions of
the Airtel.

308

5. Research Tools
Percentage analysis, Chi-Square Tests bar
diagram and pie charts are used in the analysis by
using SPSS17.0 software package.
6. Research Design
The research design is the basic framework
or a plan for a study that guides the collection of
data and analysis of data. In this market survey the
design used is used Descriptive Research Design.
It includes surveys and fact-finding enquiries of
different kinds. The major purpose of descriptive
research is description of state of affairs, as it
exists at present. The information are collected
from the individuals and analyzed with the help of
different statistical tools, to find the satisfaction
level of customer. Moreover cross table analysis
has been done for processing the data and
information is derived to attain the objectives of
the study.

7. Analysis and Interpretation

Table 1: Age wise distribution
S.No
1
2
3
4
5

Particulars
Below 20
20 -30
30 - 40
40 - 50
Above 50
Total

No. of Respondents
8
40
38
4
10
100

Percentage
8
40
38
4
10
100

Table 2: Masculinity
S.No.
1
2.

Gender
Male
Female
Total

No. of Respondent
62
38
100

Percentage
62
38
100

Chi-square Test
Age of the Respondent and Gender of the respondents Cross tabulation
Age of the respondents
20- 30 Years
30-40 Years
40-50 Years
50 About years
Total

Gender of
respondents
Total
Male Female
35
0
35
30
0
30
20
5
25
0
10
10
85
15
100

2015 Published by JPS Scientific Publications Ltd. All rights reserved

S. Bharathithasan/Indo Asian Journal of Multidisciplinary Research (IAJMR), 1(4): 307 309

309

8. Hypothesis
Ho= there is no relationship between age and gender
H1=there is relationship between age and gender
9. Inference
The above analysis resulted that the calculated value is greater than the table value (4.737 > 0.957).
Accept the H1. Hence, there is relationship between the age and gender.
Chi square test
Pearson Chi-Square
Likelihood Ratio
Liner by liner association
N of Valid Cases

Value
4.737
6.205
074
100

Df
9
9
1
0

Asymp. Sig. (2-sided)

.957
.719
.586
200

Degree of freedom = (Column-1) X (Row-1) = (4-1) X (3-1) = 3 X 2=6 Critical value for chi-square
distribution 3 = 4.737, calculated value .957 So calculated value is greater than table value (4.737 >
.957). Hence, Accept the H1.
10. Finding

(40%) of the respondents are belong to 20-30 years of age group

62% of the respondents are belonging to male category

11. Suggestions
Most of the respondents are satisfied with
the services provided by Airtel Prepaid mobile
User steps to be taken to make the customers more
satisfied. Most of the customers are not aware of
the phone plus facility, steps to be taken to create
awareness about these facilities. It is inferred that
most of the respondents are not much satisfied
with the features of the phone provided by Airtel
Prepaid mobile User when compare to other
private landline providers, significant weight age
should be given by the Airtel Prepaid mobile User
Few of the respondents are satisfied with call
connectivity. It is suggested to the company to
give importance to that and make the entire
customer to be satisfied.
12. Conclusion
From the study the influence of
Demographic variable in the level of satisfaction
yielded by the user as well as the Behavioral

pattern of the user is analyzed in this study. It is

identified that the service provided by Airtel
Prepaid mobile User is at satisfactory level to the
respondents .But most of the respondents are not
satisfied with the features of the phone. Airtel
Prepaid mobile User should focus on the
promotional measures as equal to the private
service providers to enhance their service activity
to satisfy their customers.
13. Reference
1) Kothari. C.R (2004): Research Methodology
Methods & Techniques, New Age
International Publishers, New Delhi, 2nd
Edition.
2) Richard I. Levin, David S. Rubin (2004):
Statistics for Management, Prentice Hall of
India Private Limited, New Delhi, 7th
Edition.
3) Chhabra TN Grover SK (2009) Marketing
management, Dhanapt rai and co private
limited.

2015 Published by JPS Scientific Publications Ltd. All rights reserved