Académique Documents
Professionnel Documents
Culture Documents
1. Asian Paints
4.
Woodgrip
Rs 5 Coupon per kg for Contractors;
Low cost as per Pidilite PWG,
very high margins for Dealers (almost Rs 60)
Falcofix
Diwali Gifts,
bag gift on 50kg purchase
WR - 1 kg = 4 coupons of Rs. 3.5 each; Minimum Rs. 30 schemes
Ultramarine 1 kg = 2 coupons; MRP greater than Marine, so an incentive
for % basis contractors
5. Karpenter
Price is equivalent to that Fevicol SH,
Scheme is same as that of Woodgrip ( Rs 30/kg margin for dealers)
Rs 5 token/kg, 20 kg = Hammer + 2 caps, 50 kg = hammer + T-shirt +
bag
6. Bluecoat Gift system on certain amount of adhesive consumption
D3 = 260/KG Incentive for percentage commission contractors
50kg Cutter machine which is for 500 points i.e. for 500 kg.
7. Jivanjor
Rs 5 token /kg for contractors
Dealer schemes equivalent to Woodgrip
MRP equivalent to Fevicol SH
Recommendations:
Engagement Initiatives (Family/Individual):
1. Top Contractors Dinner a quarterly target set by the company and those who
participate and successfully complete the target are invited to this pool side dinner in
an expensive hotel
2. Housie, Musical chair etc. games and sports for kids and families in a 2/3-star
restaurant
3. Essel world, fantasy Parks for families
4. Complete hall booked for contractors families = Special screening and promotion of
company in between
5. 1-day event for contractors families full of games (outdoor games like cricket, football
and also indoor games; Talent hunt , Shayari events, couple events) much like a
cultural festival
6. Free VIP passes for Cricket matches (IPL tickets), Fashion Shows
Training and Certification Initiatives:
Should be divided into 3 categories:
1. For Contractors alone
Inviting contractors to 2/3 star restaurants where there is - Product training workshops,
new product trials and demonstrations, discussion, query addressal, cross questioning,
Pidilite kit (Pen, Wallet, giving ceremony, followed by dinner ( Frequency every 3
months)
Guest lectures for contractors On simple yet critical topics Jugaad/Innovation ( 1day workshop followed by Dinner)
Hobby ideas for them promoting stitching, glass painting and all other types of art
work to generate more engagement
Passbook replacement:
1. Barcode scanner installed at dealers counter and he can scan the barcode of the items
against the contractor name
2. Some incentives (Family trips) on completion of 5 tons of Pidilite PWG