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Key Accountability:

(1) Active participation in preparing marketing plan and creative development;


Coordinate with media buying agency and creative agency
(2) Manage and supervise all kinds of tenders, quotation for third party production
(3) Day to day monitor competitors' activities and report to top management
(4) Follow up media activities of competitive brands
(5) Execute media plan and ensure placement of all POSM
(6) Maintain brand book (Archive all activities) for future references
(7) Manage trade scheme/consumer promotion
(8) Visit different markets to ensure merchandising
(9) Monitor budget utilization and re-allocate resources based on priority to ensure
optimum resource utilization and track all expenses and update in yearly budget
Plan, develop and direct marketing efforts for a particular brand or product
Create strategies to take advantage of market opportunities
Conceptualize strategic initiatives and implement details of a campaign
Execute strategies with cross-functional teams
Manage external marketing partners such as advertising agencies, digital
marketing firms and production companies
Supervise brand content
Manage access to brand assets
Develop brand standards and usage guidelines
Assist integration of campaigns with brand consistency
Track consumer and market insights by reviewing metrics such as sales volume, market
share, profit projections, pricing and distribution, and by conducting consumer research
Analyze sales data to update a brand or category portfolio, determine new products and
delete under performing products
Implementing dynamic market expansion strategy partnering with retail and B2B
channel
Plan marketing and branding objectives.
Expand product solutions and offerings.
Prepare marketing strategies alongside other company executives and staff.
Analyze market trends and recommend changes to marketing and business development
strategies based on analysis and feedback.
Prepare and adhere to budgets.
Oversee creation and delivery of press releases, advertisements, and other
marketing materials.
Design print ads and publications.
Ensure brand messages are consistent.
Gather and analyze customer insight.
Nurture and enrich all external perceptions of the company and growth of market share.
Engage consumers on social media.
Deepen relationships with all media to ensure the most effective messaging and
positioning of the organization.
Lead all areas of content generation and production across all media platforms.
Take calculated risks based on data-driven analytics.

Drive overall CRM and direct marketing.


Engage other organizations within the community.
Collaborate with sales and sourcing to develop strategic partnership activities and
implement the execution framework and strategic plan on identified opportunities.
Develop and lead a marketing team that will develop and execute new concepts,
business models, channels and partners to position business as innovator and leader.
Establishing and developing relationship with print, broadcast and online media
serving to the mobile devices/ technology. Managing public relations agency in a
result oriented approach, i.e. achieved maximum presence in press conferences,
arranged TV and press interviews, published positive stories, highlighted
achievements of the company, published communication documents/ press releases
on time
Developing and implementing strategies to increase and improve public outreach
Suggesting top executives on public relations implications and providing media
advisory
Proposing and implementing short and long-term strategies for proactive and reactive
media relations programs for technology audience/ reporters
Coordinating external engagements, events, seminars and social functions
Organizing publicity, advocacy and knowledge sharing events, promotional events and
providing provision of logistic support to the events
Managing Brand Communication Initiatives
Ensuring Brand Communication to direct customers
Digital Marketing & PR strategy development and implementation
Developing and implementing strategies to increase and improve public outreach
Developing organizational PR and Communication strategy and coordinating with
vendors in related areas
Developing publications and collateral for internal and external audiences, including
newsletters, product demos, user manuals, stockholders' reports, etc.
Developing and managing content for the company website
Developing and maintaining effective social media presence for Grameen Intel,
tracking records and generating reports, collating and analyzing media coverage
Communicating clearly and in a timely fashion with external audiences, liaising with
key
spokespeople & maintaining database of contacts
Coordinating external engagements and events
Organizing publicity, advocacy and knowledge sharing events, promotional events and
Provide provision of logistic support to the events