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CAM DIPLOMA
IN MARKETING
COMMUNICATIONS
UNITS
Marketing and Consumer Behaviour*
(20 credits double unit)
This unit includes the theories and
techniques of research and consumer
behaviour and their application to
marketing communications. This unit is
designed for individuals without previous
marketing qualifications. If you are qualified
in marketing you may be entitled to an
exemption on this unit. For details, please
e-mail cam@cim.co.uk.
*Assessed by assignment.
**Assessed by examination.
CAM DIPLOMA
IN DIGITAL
MARKETING
UNITS
Marketing and Consumer Behaviour
(20 credits double unit)
This unit includes the theories and
techniques of research and consumer
behaviour and their application to
marketing communications. This unit is
designed for individuals without previous
marketing qualifications. If you are qualified
in marketing you may be entitled to an
exemption on this unit. For details, please
e-mail cam@cim.co.uk.
www.camfoundation.com
or call +44 (0)1628 427120
SPECIALIST
UNIT
AWARDS
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THE
DETAILS
Entry requirements
Assessments
Exemptions
Exemptions may be available for some
of the units within the qualifications.
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or e-mail cam@cim.co.uk
(0)1628 427120
or e-mail cam@cim.co.uk
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or extract material from this publication must be sought from The Chartered Institute of Marketing.
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