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@Jasonoke
@Garethk
Spring 2009
survey:
What is
connections
planning?
The argument:
Connections Planning hasnt lived
up to its promise.
We use it to
generate stunts
for pitches and
award shows.
Basically,
we put more shit in more places.
The opportunity:
Re-thinking the value of
connections planning.
The opportunity:
A new creative process, not an
output.
weloveyouso.com
h%p://www.missiong.com/show/Replay
Focus on
maximizing value for all.
Create thick value, with interactions
that are rewarding for everyone
media provider, participant, brand.
Television
Thanks.
@Jasonoke
@Garethk