Oriflame

This article is about Oriflame Sweden Cosmetics sa . For other uses, see Oriflamme
(disambiguation).
Oriflame Cosmetics

Natural Swedish Cosmetics

Type

Public

Traded as

OMX: ORI SDB

Industry

Cosmetics

Founded

1967

Founder

Jonas af Jochnick, Robert af Jochnick

Headquarters
Key people

Luxembourg, Sweden (with a trading branch

in Fribourg,Switzerland)
Magnus Brnnstrm (CEO)
Robert af Jochnick (Chairman)

Products

Cosmetics, skincare, perfume,gifts

Website

www.oriflame.com

Oriflame Cosmetics S.A. (Luxembourg) is a cosmetics group, founded in 1967 in Sweden by the
brothers Jonas af Jochnick and Robert af Jochnick. The company sells personal care, assessories
and nutritional products.[1] As of 2007, the company reported an independent sales force of
2,242,500 people.[2] The company uses a multi-level marketing system to compensate distributors.
Contents
[hide]

1 History

2 See also

3 References

4 External links

History[edit]
Oriflame Cosmetics is an international cosmetics company, which uses multi-level marketing to sell
directly to customers. The company began operations in 1967 in Sweden and today has a presence
in over 60 countries worldwide. The company has over 3.5 million marketing associates worldwide
with annual sales of 1.5 billion.[citation needed] Oriflame has been listed on NASDAQ OMX Stockholm
since 2004.

The brand is named for the Oriflamme, the royal banner of medieval France.[3]

See also[edit]

List of multi-level marketing companies

References[edit]
1.

Jump up^ http://corporate.oriflame.com/Products/Product-categories/

2.

Jump up^ Oriflame Q2 pretax rises on strong sales growth; results above
expectations

3.

Jump up^ Bhujabal, Bijay (2002). The Mega Business Quiz Book. Vision Books.
p. 66.

External links[edit]

Official website
[show]

Cosmetics

Oriflame India sells high quality skincare products, toiletries, fragrances & color cosmetics. It gives a unique
business opportunity to people who want to fulfill their dreams.

Tagline: Look Great. Make Money. Have Fun.

To make the brand thrive on social media platform

Align social media strategy with business objective to bring new consultants and motivate the existing ones

To mix the brand related content with engaging content

Give platform to the existing consultants to sell their products and make their voice heard

Motivate fans to become consultants or buy products

Motivate fans to buy Oriflame products through consultants or become consultants themselves

Give tips on make-over, make-up, fashion, correct usage of products etc. through different campaigns

Position Aakriti Kochar as the Beauty Expert

Promote the brand with the Brand Ambassador

Excite fans with buzz content, bring stickiness to the page

Change the lifestyle and the way people think about it

Promote popular products, discounted products, products in high demand

Emphasize the mantra of Look Great. Make Money. Have Fun.

Engage through posts, contests, events and apps to motivate consultants to grow

Leverage the social media (virtual) presence in on-ground events through mechanisms like live-tweeting,
social games/apps

Disseminate Oriflame news

Promotion of the brand Oriflame and the products in focus

Promotion of the brand ambassador Sonali Bendre

Converting fans into consultants

Providing value through content related to fashion, beauty, cosmetics

Facebook

Its the largest social media website on the planet in terms of time spent as well as user-base

Provides the option for laser-sharp targeting (there are at least 14 million women on Facebook in India)

Largely a visual medium in addition to the option of having all kinds of content (text, audio, video and
images) so it works well for us in sharing images of products, models, brand ambassador Sonali Bendre,
and official make-up consultant Aakriti Kochar among others

Provides excellent customized features for promotions, applications, events, that enhance usability, virality
and the reach of the brand

Its a recurrent and engaging medium for fans who are Smartphone savvy and expect constant engagement

Its an excellent medium to generate organic virality on an ongoing basis

Provides speedy one-to-one and many-to-many avenues of conversation with the relevant audience

Can be more topical than Facebook where the optimal content sharing is 2-3 updates per day

Given the fact that a lot of our business is social in the real world and is also driven by search, Google Plus
provides a great medium combining social search

Its also a visual medium like Facebook so a lot of activities can be replicated here for the unique audience

Its a largest and the most common avenue for social video sharing and viewing

A lot of our content is created for consultants in the form of videos and requires repeat viewings

Event videos that showcase us living the Look Great. Make Money. Have Fun. mantra can be a good
starting point for converting fans into consultants

Relevant content can get viral, thanks to the right features of the medium

Providing sustained value to users through content like sharing beauty-tips, conversations with international
consultants on make-up and sales

To help active searchers find relevant products

To answer queries regarding beauty and skin care

To increase the Share of Voice (SoV) and hence enhancing the brand salience

The contest was about choosing the perfect make-up shades for a hypothetical character. The character used
different names with different dress-ups like Sweet Sarah, Elegant Etisha and Alluring Alisha.
The theme and the dress were changed every week along with the dressing situations.
For instance one of the situations was Sweet Sarah needs your help as she is ready to go out on luncheon date in
her summery short dress. But she is confused about her make -up. Help her out choosing the right make up.

To answer this question the fans had to tell the right combination of eye-shadow, eye liner, nail paint and lipstick.

Got tremendous amount of response in terms of comments on tab and views.

o

Tab views: 2225 (4 weeks)

Comments on tab (339)

Apart from the given choices, fans participated with enthusiasm and solved Sarahs queries with subjective
answers.

The engagement and people talking about us metrics on page showed a positive trend

An engagement activity that was not driven by any gratification and was meant for the fans to show their
make-up skills.

This was an on-ground activity in malls. Girls were given a make-over with Oriflame Studio Artist range followed by a
photo shoot. Images of selected 60 beautiful girls were uploaded on the Facebook app. Users had to vote to select
the City Glam Girl.

A makeover session by the Beauty Expert followed by a portfolio shoot.

Get interviewed on Radio City as the City Glam Girl.

Get featured in Oriflame Indias Quarterly Newsletter that reaches out to more than 1 lakh Oriflame
consultants.

Enormous response from Oriflame users and consultants

Promoted all over in social media

o

Pre-launch, launch and post-launch promotion of the event on different social media platforms

6316 tab views

1981 votes for the 12 selected participants on social media

Aakriti Kochar is the official Beauty Expert of Oriflame India and was promoted such on Facebook. A tab on the
Oriflame Facebook page was created which featured a beauty tip by her every week. Fans were encouraged to ask
any beauty related queries to which Aakriti Kochar replied.

Giving tips to fans on make-over, make-up, fashion, correct usage of products etc.

We were able to build trust, credibility and emotional connect with fans since the required expertise was
provided on the same

Oriflame Cosmetics SA is a Luxembourg-based holding company active within

the cosmetics industry.
It operates six segments, such as Latin America, Europe (including Baltic
countries), CIS (excluding Baltic countries), Turkey, Africa & Asia,
Manufacturing and Other.
The Company offers products within six categories: Skin Care, offering
creams under the brand names of Tender Care, Time Reversing, Ecollagen,
Essentials and Optimals; Colour Cosmetics,
with such brands as Giordani
Gold and Ruby; Fragrance offering perfumes; Personal & Hair Care, with such
brands as Optifresh, Nature Secrets and Milk&Honey; Accessories, offering
manicure sets, make-up brushes, handbags and jewellery, among others; and
Wellness, with such brands as Wellness Pack Woman and Natural Balance
Shake Strawberry