National

University of
Sciences and
Technology
(NUST)

College of
Electrical
and
Mechanical
Engineering
(EME)

PRESENT

EME OLYMPIAD 2015

(Sponsorship Proposal)

SYED FAKHR ABBAS NAQVI

Director Marketing
EME Olympiad 2015,
College of EME, NUST
Email: fakhr93@gmail.com
Phone: +92-313-9031610

SUBJECT: MARKETING AND BRAND PROMOTION OPPORTUNITY

Sir,
National University of Sciences and Technology (NUST) is Pakistans higher
education icon and top-rank University producing competent professionals
at national level. Its premier and leading constituent college, College of
Electrical and Mechanical Engineering (EME) houses four academic
disciplines and is listed among top-repute academic institutions of
Pakistan.
Besides providing the students with top-quality education, College of EME
also aims at arranging extracurricular activities to nurture managerial and
professional talents of its students. College student bodies, clubs and
societies are an effective platform for this purpose.
EME Olympiad is a joint venture of these societies where national level
contests of arts, sports and technical origin are scheduled in a four-day
festival. Started in 2010, EME Olympiad has earned great prestige among
national student festivals and is expecting its fourth edition in November
2015. This is largest student-run event of Pakistan in terms of student
participation and also bags the honor of being largest festival of the twin
cities: Rawalpindi and Islamabad.
With more than 4,000 prominent university students from all over
Pakistan participating in as many as 60 contests and attending social gettogethers like Talent Hunt, Basant Night, Carnival, Car and Bike Show,
Concert and Olympiad Night, we present you an opportunity to promote
your prestigious brand directly to the audience of your marketing choice.
This document incorporates in-detail festival description and participants
demographics based on database of four editions of EME Olympiad
organized by far.
You may like to choose from sponsorship proposals stated in this
document or you may want our marketing team to assist you in designing

Page 2 of 16

a customized marketing plan of your choice. Well be pleased to hear from

you in either case.
Please let us know in case you have a query. Welcome to EME Olympiad
2015!
Sincerely yours,

FakhrAbbas

Page 3 of 16

Contents
Executive Summary..............................................................................................2
National University of Sciences and Technology (NUST).......................................4
College of Electrical & Mechanical Engineering (EME)..........................................4
EME Olympiad 2015..............................................................................................5
Event Details.............................................................................................................5
Organizer Details..................................................................................................6
Involvement of Societies in EME Olympiad 2015..................................................7
Events...................................................................................................................8
Participation and Guest Attendees........................................................................9
Demographics:...................................................................................................9
Social Class:.......................................................................................................9
Active Social Media Use:....................................................................................9
Invitations for Sponsorship.................................................................................12
Why EME Olympiad?........................................................................................12
Potential Marketing/ Promotion Opportunities:................................................12
Corporate Perks for our Marketing Sponsors:..................................................12
EME Olympiad Wall of Sponsors:.....................................................................13
Sponsorship Benefits:......................................................................................14
Brand Marketing Opportunities:.......................................................................14
Promotion of Brand Logo:................................................................................14
Corporate Perks for Respected Sponsors:........................................................15

Page 4 of 16

NATIONAL UNIVERSITY OF SCIENCES AND TECHNOLOGY (NUST)

National University of Sciences and Technology (NUST) was established in March
1991 for the promotion of higher scientific education in the country, especially
in the fields of science and technology, by providing a stable and disciplined
academic environment together with need-based research, pertinent to
industrial requirements. The University was granted its Charter in 1993. Over
the years, the university has expanded in scope, services and stature and has
emerged as a leading comprehensive University in the public sector.
Within two decades, NUST has achieved important milestones and gained
immense significance as an institution of higher education in Pakistan. It is
envisioned to grow as a center of excellence for the countrys scientific and
technological progress. An outstanding feature of the University is that while
maintaining traditional values of excellence in teaching and research, it
challenges conventional practices and creates new ways of developing and
delivering courses, pertaining to emerging and cutting-edge disciplines, on most
modern lines.
NUST is a new-age university defining new frontiers in teaching and research.
The programs are distinctive for their high-quality research orientation. NUST
has also developed linkages with international universities of repute to ensure
two-way flow of knowledge and to be in step with modern trends.

COLLEGE OF ELECTRICAL & MECHANICAL ENGINEERING (EME)

College of Electrical & Mechanical Engineering, is premier and major constituent
college of NUST having International standing among top universities, with focus
on core engineering programs and technology. College having the team of
eminence and stature; imagines and influences the future in line with vision of
NUST. Academic focus of College of EME is to improving people's lives through
education, preeminent research, and creative endeavor. Besides building and
nurturing the community of scholars who share responsibilities and committed
to mentoring, efforts are directed towards excellence in teaching and research
to change the lives and foster innovative ideas and entrepreneurial thinking in
students and faculty.
College of EME also makes endeavor in developing appreciation in its students
for the cultural and social dimensions of the global technological advancements
Page 5 of 16

and developing professional and responsible future technologists. We

continuously build our relationships with other institutions in NUST and outside
world for expanding educational horizon and cooperation.

Page 6 of 16

EME OLYMPIAD 2015

EME Olympiad is a galaxy of Arts, Technical and Sports events along with
borderline Social get-togethers hosted by NUST College of EME. Starring more
than 60 contests as well as talent hunt, basant night, carnival and concert, it
has become prime student-organized festival across Pakistan and the largest
single event across twin cities.
First edition of EME Olympiad took place in 2010, with 25 events and a
participation figure of 1000. Since then, it has undergone a constant
improvisation in and has now become the signature event of the institution. Its
fourth edition, EME Olympiad 2013, was attended by more than 3000
contestants and more than 50 contests were organized in it.
EME Olympiad2015 will be a four-day extravaganza consisting of a plethora of
activities ranging from singing to robotics; from swimming to basant-night and
from football to musical concert. This Olympiad promises something for every
student. All math nerds, geeks, jocks, drama queens, debaters, artists and
writers are getting ready and unpacking your talent cache therein!
Spanning four days of intense competition, EOL15 also provides the delegates
numerous opportunities to just sit back and relax as every evening is capped
with exciting social events. Social events like a grand carnival, a much awaited
gig and concert, thematic events and so much more will rejuvenate the
delegates and definitely fill their pages of memories.

EVENT DETAILS
Spot on
Calendar:

November 19th -22nd , 2015 (Thursday till Sunday)

Location:

The event takes place at beautiful College of EME Campus by

historic Grand Trunk Road, Rawalpindi. The campus with its
academic blocks, vast playing lawns, state-of-the-art
gymnasium and splendid swimming pool provides a perfect
location for an all-inclusive event like EME Olympiad.

Organizers:

A professional team of more than 300 student organizers

from all Clubs and Societies of College of EME, led by a
council of four conveners.

Contests:

More than 60 events in fields of Arts, Sports and Technical

Expertise.

Social Events:

Talent Hunt, Basant Night, Battle of Bands, Carnival, Car &

Bike Show, Musical Concert.

Attendees:

A list of potential attendees includes students from various

Page 7 of 16

universities across Pakistan, mainly from Rawalpindi/

Islamabad.

Page 8 of 16

ORGANIZER DETAILS
EME Olympiad is organized by students of College of EME. Organizing team is
recruited as per a set hierarchy. Competent and highly professional students are
selected and are assigned with their duties in EME Olympiad 2015. A council of
four (05) senior-year students (conveners) leads the student body and works
under direct supervision of faculty head assigned by Honorable Commandant
College of EME.

Page 9 of 16

Commandant
College of EME

Faculty Head
Olympiad 2015

Student Conveners
(05)
(Supreme Student
Council)

Organizing Team

Contest Heads

15 Organizing
Committes

One event head for

each of 60 Contests

Wing Director
(Senior Year Student)

A team of 4-5
students for each
event

Wing Deputy
Director (Junior Year
Student)

Wing Team
(Sophomores)

Page 10 of 16

Involvement of Societies in EME Olympiad 2015

All college societies work in close cooperation for the success of EME Olympiad.
American Society of Mechanical Engineers (ASME) (College of EME
Chapter)
EME Blogs (EB)
EME Media Club (EMC)
Institute of Electrical & Electronic Engineers (IEEE) (College of EME
Chapter)
NUST Volunteers Club (NVC)
Society for Promotion of Arts & Literature (SPAL)
Sports & Adventure Society (SAS)
Student & Diplomatic Representatives of these bodies (national & international)
are also attend the event on conveners invitation.

Organizing teams from College of EME annual events also work towards the
success of EME Olympiad. These include:
National Engineering Robotics Competition (NERC)
Page 11 of 16

 Computer Project Exhibition & Competition (COMPPEC)

Design Build and Energize (Shell Eco-Marathon)

Page 12 of 16

EVENTS
EME Olympiad presents a perfect blend of contests that encompass all
prospects of colorful lives of university teenagers. A generalization can be
assumed by classifying them into three categories viz.

aartss, ssportss

and

ttechnicallcontests.
On the sideline of these contests, EME Olympiad also hosts

ssocial

eventsswith a theme of highlighting social and cultural activities.

Following matrix enlists various events that take place during previous editions
of EME Olympiad. All these events, along with some fresh arrivals, are expected
to be arranged in EME Olympiad 2015.

BASANT
NIGHT

3 vs 3
hockey

badminton
(boys)

badminton
(girls)

basketball
(boys)
business
plan
(bizwiz)
crime
scene

basketball
(girls)

brain juice

bridge
building

clash of
titans

court room

cricket
super sixes

dramatics

e-gaming

egg drop

futsal (girls)

golf

kasuoti
mastermind

line tracking
(track
mania)to
minute

masterchef
parliamentar
y debates
sand
structures
(world
speed
programming
tennis

win it

reporting
fashion
designing

EME
OLYMPIAD
CARNIVAL

posteria

MUSIC
NIGHT/
CONCERT
calligraphy

chess (boys)

dare to win

declamation

freestyle
fiesta

futsal
(boys)

integration
bee

junk art

luddo (boys)

luddo (girls)

model
united
nations
rampage

movie nerds
& dumb
charades
robowar

sketching
spree

snap it

solo singing

speed
designing

speed
marketing

squash
(boys)

sukhan dil
nawaz

table tennis
(boys)

table tennis
(girls)

talent hunt

thematic
films

think out of
the box

t-shirt
designing

volley ball
(boys)

volley ball
(girls)

wall
climbing

wall grafitti

Page 13 of 16

CAR AND BIKE

SHOW

water polo

write right

OLYMPIAD
NIGHT

Page 14 of 16

PARTICIPATION AND GUEST ATTENDEES

Teams and individual students for nationwide universities and institutes
participate in EME Olympiad. Processed from a marketing viewpoint, data of
EME Olympiad participation gives following insights into the target audience:

Demographics:
Number of participants:
Age Group
Origin Area of
Participation:
Profession:
Audience Type:
Gender:

3000+*
(*based on progressive past trend of participation)
16-25 years
Urban
90%
Semi-urban 10%
Students
~100%
Progressive youth upper-middle-class to the elite.
Male
60%
Female
40%

Trends of Participation in Various Editions of EME Olympiad

3500
3000
2500
2000
1500
1000
500
0
EME Olympiad
2010

EME Olympiad
2011

EME Olympiad
2012

Male

EME Olympiad
2013

EME Olympiad
2014
(projected)

Female

Social Class:
Contests and Social Nights of EME Olympiad fascinate youth and university
students from upper middle class to elite class. The contestants are
distinguished individuals from their respective institutions as they compete in
arts, literature, sports and technical grounds at national level. Participation fee
per participant per contest is expected to be PKR 1000/- excluding ticket for
concert and other social events.

Active Social Media Use:

As EME Olympiad revolves around young university students, role of social
media in promotion and student outreach is not overlooked. EME Olympiad
facebook page earns an active following of 16,000 fans. #EME_Olympiad had
Page 15 of 16

been top local trend in Rawalpindi/ Islamabad twitter trends for all three days of
the festival in 2013. Our professional EME Olympiad Social Media Team keeps
our website, page and twitter profile vibrant.
Based on geographic perspective, about 90% of the participation is from:
Islamabad

Rawalpindi
Lahore
Wah & Taxila
Peshawar & Sawabi
Karachi

Following institutes constitute more than 50% of the total participation. List is
produced in descending order of participation (largest participation on top).

University of Sargodha
Bahria University
Air University Islamabad
NUST H-12 Campus Islamabad
University of the Punjab
NUST Military College of Signals
Army Medical College

Following is a more complete list of participating universities and academic

institutes:
National University of Sciences
and Technology (NUST)
Army Medical College, NUST
Atta-ur-Rehman School of Applied
Biosciences, NUST
Centre of Advanced Mathematics
& Physics (CAMP), NUST
College of Aeronautical
Engineering (CAE), NUST
Military College of Signals, NUST
NUST Business School, NUST
Pakistan Navy Engineering
College, NUST
School of Chemical & Materials
Engineering (SCME), NUST
School of Electrical Engineering
and Computer Sciences (SEECS),
NUST
School of Mechanical &
Manufacturing Engineering, NUST

Universities of Engineering &

Technology (UETs)
Dawood University of Engineering
& Technology (DUET), Karachi
NED University of Engineering
and Technology (NEDUET),
Karachi
NFC Institute of Engineering &
Technology (NFCUET), Multan
University of Engineering &
Technology (UET), Abbottabad
University of Engineering &
Technology (UET), Lahore
University of Engineering &
Technology (UET), Mardan
University of Engineering &
Technology (UET), Peshawar
University of Engineering &
Technology (UET), Taxila
Page 16 of 16

University of Engineering &

Technology Lahore (UETL),
Faisalabad
General Category, Islamabad
Air University, Islamabad
Bahria University, Islamabad
Center for Advanced Studies in
Engineering, Islamabad
Institute of Space Technology,
Islamabad
International Islamic University,
Islamabad
Iqra University, Islamabad
Islamabad College for Girls
National University of Modern
Languages, Islamabad
OPF boys College, Islamabad
Pakistan Institute of Engineering
& Applied Sciences (PIEAS),
Islamabad.
Preston University Islamabad
Quaid-i-Azam University,
Islamabad
Riphah International University,
Islamabad
University of Lahore, Islamabad
Yusra Medical & Dental College,
Islamabad
General Category, Rawalpindi
Army Public College of
Management& Sciences,
Rawalpindi
COMSATS Institute of Information
Technology, Rawalpindi
F G Sir Syed College The Mall,
Rawalpindi
Fatima Jinnah Women University,
Rawalpindi
Foundation University Rawalpindi
Campus (FURC)
National College Of Arts,
Rawalpindi
Rawalpindi Medical College

Saint Mary's Academy, Rawalpindi

General Category, Lahore
University of the Punjab
IBIT, University of The Punjab
ICET, University of the Punjab
PUCIT-University of the Punjab
Azra Naheed Medical College,
Lahore
FAST NUCES, Lahore
Forman Christian College
University (FCCU), Lahore
Government College University
(GCU), Lahore
Lahore School of Economics
The Hajvery University, Lahore
The University of Lahore
University of Central Punjab,
Lahore
University of South Asia, Raiwind
Road, Lahore
Rest of Pakistan:
Bahauddin Zakariya University,
Multan
COMSATS Institute of Information
Technology (CIIT), Islamabad
COMSATS Sahiwal
COMSATS, Wah
DHA Suffa University
Edwardes College, Peshawar
FAST-NU, Faisalabad
FAST-NUCES Islamabad
Fatima Jinnah Women University
Foundation University Medical
College
Frontier Medical College,
Abbottabad
Ghulam Ishaq Khan Institute, Topi,
Sawabi
Gomal University, Dera Ismail
Khan
Government College University
(GCU), Faisalabad
Page 17 of 16

Hamdard University, Karachi

HITEC University, Taxila
IM Sciences, Peshawar
Islamia University of Bahawalpur
Mirpur University of Science &
Technology (MUST)
Muhammad Ali Jinnah University
(MAJU)
Namal College Mianwali
PMAS ARID Agriculture University

Punjab Group of Colleges

Roots School System
SZABIST, Karachi
University of Agriculture,
Faisalabad
University of Gujrat
University of Malakand
University of Sargodha
University of Wah
Wah Engineering College

Page 18 of 16

 INVITATIONS FOR SPONSORSHIP

Why EME Olympiad?
At EME Olympiad, we offer a perfect blend of target audience for you
brand/ company.
1. Socio-Economic Status:
As a generalization, participants and contestants of EME Olympiad
come of well-to-do socio-economic backgrounds.
2. Young Audience:
We bring you your much desired target audience: the youth. Almost
all participants/ contestants and organizers belong to age group of 1625 years.
3. Nationwide Marketing:
We receive participants from all over Pakistan and its a potential
opportunity to convey your message to whole Pakistan.
4. Students from Diverse Academic Programs:
Unlike technical contests or business competitions, our audience
comes of diverse academic programs viz. engineering, medical,
business, humanities and social sciences.
5. Diverse Event Types:
At EME Olympiad, we arrange arts contests, sports fixtures,
technical competitions as well as social and cultural festivals. You can
target your marketing activities to any one or all of these groups.
6. EME Olympiad Merchandise:
EME Olympiad holds its own merchandise like t-shirts and caps.
These can turn out to be a good option for promotional purposes. Any
other form of merchandise (e.g. coffee-mugs, key-chains, pens, wallet
or similar) can also be arranged if desired.

Potential Marketing/ Promotion Opportunities:

1. Logo printing on EME Olympiad merchandise goods (t-shirts/ caps/
coffee-mugs/ key-chains/ pens/ wallets or similar)
2. Logo printing on Olympiad certificates/ shields/ social night/ cultural
night tickets/ official stationery or similar.
3. On-campus promotional flex/ banners/ standees/ screens or similar.
4. On-campus sales/ distribution stall for your brand.
5. Media coverage through our media partners/ social media coverage
through our facebook/ twitter pages and website.

Corporate Perks for our Marketing Sponsors:

1. VIP/ Executive passes for social nights/ cultural nights/ concert and
similar.

2. Shields to be presented to Sponsors in Olympiad Night.

3. On-campus protocol for designated representatives of
Companies.
4. Guest Invitation to EME Olympiad Organizing Team Dinner
5. Access to all Olympiad Contests/ Social Get-togethers.

Sponsor

EME Olympiad Wall of Sponsors:

Our past editions (2010-2013) received valued sponsorships from:

 Sponsorship Benefits:
A brief outline of sponsorship benefits follows for info. This list is
flexible and negotiable; and can be molded in the best interests of our
respectable sponsors. Please feel free to contact our dedicated
marketing and sponsorships team in this regard.

Sponsorship Benefits

Diamo
nd
Sponso
r
PKR
300,00
0/-

Platinu
m
Sponso
r
PKR
200,00
0/-

Gold
Sponso
r
PKR
100,00
0/-

Brand Marketing Opportunities:

Festival Naming Rights
Newspaper and Radio
Advertisement
Press Release to announce
sponsor
Promotion/sale of your products
(Provided by the company) via
kiosks/outlets placed within the
premises of the event before
and during the event.
Standees inside event premises
(5x2 standees, to be provided
by EME)
Can bring own promotional
material (standees & banners
etc.) on-campus.

Yes

Yes.

Yes.

Yes.

Yes.
(Maximu
m 20)

Yes.

Promotion on social media

through EME Olympiad
Facebook & Twitter (EME
Olympiad 2013 official page

Yes.
(High)

Can organize a competition/

contest of your choice (and/or
stalls at the most prominent
areas in Carnival)

Yes.
01
Competit
ion
Max 03
Stall(s)

Yes.

Yes.

Yes.
(Maximu
m 10)

Yes.

Yes.
(Maximu
m 05)

Yes.

Yes.

Yes.

Yes.

Yes.
Max 01
Stall(s)

Yes.
01
Competit
ion
Max 01
Stall(s)

 Promotion of Brand Logo:

On Banners, Posters and in
Promotional Videos

Yes.
(Large
Sized)

Logo on tickets, honorary

passes, flyers and registration
Challan

Yes.

Yes.
(Medium
Sized)

Yes.
(Small
Sized)

Yes.

Logo on backdrop of Social

Events Stage.

Yes.
(Large
Sized)

Yes.
(Medium
Sized)

Yes.
(Small
Sized)

Logo and Company Website

Link on EME Olympiad Website

Yes.
(Large
Sized)

Yes.
(Medium
Sized)

Yes.
(Small
Sized)

Optional

Yes.
(Medium
Sized)

Logo on T-Shirts

Yes.

Animated Logos in all

introductory and ceremonial
videos.
Animated Logos & Promotional
Tutorials will be played on 2 LED
Screens placed on the entrance
Logo on Olympiad Trophy (Given
to the overall best university)

Yes.
(Large
Sized)

Logo on Winning Shields &

Certificates

Yes.
(Large
Sized)

Yes.

Yes.
(Large
Sized)

Yes.

Yes.
(Small
Sized)

Yes.
(Small
Sized)

Yes.
(Medium
Sized)

Yes.

Yes.
(Small
Sized)

Corporate Perks for Respected Sponsors:

Social Events Honorary Passes

On-campus protocol for
designated representatives of
Sponsor Companies/
Guided campus tour for
respected guests:
Guest access to all contests/
competitions:
VIP invitation to EME Olympiad
Dinner hosted in honor of
Organizers:
EME Olympiad souvenir and
plaque for the representative at

10 x VIP
25 x
Executiv
e

5 x VIP
10 x
Executiv
e

3 x VIP
5x
Executiv
e

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

Yes.

the event, presented by the

Commandant College of E&ME

 Contact Information
For any queries, please feel free to contact.

Rahim Raza
Convener EME Olympiad 2015
Phone: +92-302-5119494

Syed Fakhr Abbas

Director Marketing
Email: fakhr93@gmail.com
Phone: +92-313-9031610

Write to us:

Syed Fakhr Abbas

Jauhar Hostel,Room No:14
College of Electrical and Mechanical Engineering (NUST)
Peshawar Road, Near Golra More,
Rawalpindi Punjab Pakistan.