National Institute of Business Management

Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Principles and Practices of Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

1. What are the fundamentals of staffing and manpower? Explain the different
methods of selection recruitment, training and development.
2. Explain the nature and functions of Directing.
3. Discuss the importance of Coordination in managerial functions.
4. What is the importance of planning in an organization? Describe the different
plans with their objectives.
5. Explain the methods of Departmentation.
6. Explain the different approaches to leadership and its role in management.

25 x 4=100 marks
National Institute of Business Management
Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Human Resources Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
7. How best one can utilize available training resources in order to achieve
organizational objectives?
8. Describe the different forms of Worker Involvement in Quality Circle.
9. What are the benefits of an MBO Programme? Explain.
10. Explain the areas of activity of Human Resources Planning.
11. What makes Career Planning a success? Explain.
12. Explain the various functions of Human Resources Management.
25 x 4=100 marks

National Institute of Business Management

Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Marketing Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
13. Explain pricing policy.
14. Explain the different Marketing Environments and the role of Culture and
Subculture.
15. Explain the importance of consumer behavior for marketers.
16. Explain the procedure in Marketing Planning.
17. What is the role of Consumer Behavior in marketing? Explain.
18. What are the basic principles of organization Design? Explain the techniques
and methods for designing Organization structure.
25 x 4=100 marks

National Institute of Business Management

Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Organizational Behaviour
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
19. What is Perception? Explain why is it important?
20. Why is perception important? Explain the factors influencing perception.
21. Describe the contemporary theories of motivation.?
22. How does age affect productivity? Explain.?
23. Write an essay on Organizational Structure.
24. Why do people work? What are the motivational force behind people to work?
25 x 4=100 marks

National Institute of Business Management

Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Principles of Economics
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)

25. What are the vital functions of an Economy? Explain the price mechanism.
26. Explain measurement of Price Elasticity of Demand.
27. Describe the kinds of Economic Systems.
28. Price mechanism also known as the market mechanism, that helps to solve the
central problems in Capitalist Economy. Explain.
29. What are the factors governing Price Elasticity of Demand? Explain.
30. Explain economic systems and resource allocation.

25 x 4=100 marks
National Institute of Business Management
Chennai - 020
FIRST SEMESTER EMBA/ MBA
Subject : Financial Management
Attend any 4 questions. Each question carries 25 marks
(Each answer should be of minimum 2 pages / of 300 words)
31. What are the significant factors of Financial Statements? Discuss the various tools
of financial Analysis.
32. What is a Fund Flow Statement? Discuss the uses and preparation of Fund Flow
Statements.
33. What is financial Forecasting? Explain.
34. Examine the various tools of Financial Analysis.
35. What is Zero Base Budgeting? Explain.
36. Describe the various aspects of Zero Based Budgeting with its merits and demerits.

25 x 4=100 marks