FALL 2013 (FEBRUARY 2014) EXAMINATIONS

ICMA.

Thursday, the 20th February 2014

ENTERPRISE MANAGEMENT (ML-302)

Pakistan
Time Allowed: 02 Hours 30 Minutes

SEMESTER- 3
Maximum Marks: 80

Roll No.:

(i)

Attempt all questions.

(ii)

Answers must be neat, relevant and brief.

(iii)

In marking the question paper, the examiners take into account clarity of exposition, logic of arguments,
effective presentation, language and use of clear diagram/ chart, where appropriate.

(iv)

Read the instructions printed inside the top cover of answer script CAREFULLY before attempting the paper.

(v)

DO NOT write your Name, Reg. No. or Roll No., or any irrelevant information inside the answer script.

(vi)

Question Paper must be returned to invigilator before leaving the examination hall.

MARKS

Q.2 (a) Culture can shape the structure of an organisation. Harrison and Handy suggested four
types of cultures in organisations differentiated by their structures, processes and
management methods. Discuss each briefly.

08

(b) Organisational and managers performance could be improved by aligning personal

and departmental objectives with key business objectives. Peter Drucker grouped the
work of managers into five categories of management processes. Explain them.

05

Q.3 (a) A team is a small number of people with complimentary skills committed to a common
purpose and it is essential to motivate teams towards greater achievement. Identify and
describe the six team roles suggested by R. Meredith Belbin.

06

(b) The management of a business is responsible for the achievement of goals and needs
to find reliable and systematic ways to ensuring those goals. Managerial activities can
be divided into three basic levels of control. Discuss in detail.

09

Q.4 (a) Scientific management should be based on well-recognized, clearly defined and fixed
principles. What are the principles of scientific management? Furthermore some
organizations have found to develop new ways of working and some new trends that
have emerged from the focus on flexibility as a key organizational value. Just identify
them.

09

(b) Today quality has become one of the most important ingredients of success recipe for
every organization. In recent years several approaches to quality management have
been developed. Describe any two methods of measuring quality.

06

Q.5 (a) Corporate governance is the system by which companies and other entities are
directed and controlled and it has always been an issue for large organizations. Certain
factors play vital role in failures of good governance. Explain those factors.

11

(b) A marketing strategy is a plan to achieve the organizations objectives. Discuss the key
activities involved in marketing strategy through which an organization decides which
market to attack and how to position itself within each market.

08

PTO

1 of 2

Ent. Management/Feb-2014

MARKS
Q.6 (a) Total quality management (TQM) is the continuous improvement in quality, productivity
and effectiveness. Kaizen looks for uninterrupted incremental change. Briefly discuss
the principles of continuous improvement by Kaizen and tools used in this process.
(Discuss any eight)

08

(b) Buyer behaviour describes the activities and decision processes related to buying.
Identify and briefly explain the five steps in consumer decision making.

10

THE END

2 of 2

Ent. Management/Feb-2014