Response No.

Q1. What gender Prefer not to say

do you identify
as?

Female

Female

Q2. Age?

16-20
White British or
other white
background

16-20
White British or
other white
background

16-20
White British or
other white
background

Employed - Part
time

Student

Student ,
Unemployed

Less than 6,000

Less than 6,000

Less than 6,000

C2 - Skilled
manual
occupations

E - Unemployed
and lowest grade
occupations

E - Unemployed
and lowest grade
occupations

Rap: 2 , Rock: 6 ,
Pop: 5 , Indie-pop:
1 , R&B: 3 ,
Country: 7 , Latin:
8 , EDM: 4

Rap: 3 , Rock: 4 ,
Pop: 2 , Indie-pop:
1 , R&B: 6 ,
Country: 5 , Latin:
8 , EDM: 7

Lorde , Lana Del

Rey , Vampire
Weekend ,
Florence and the
Machines , Death
Cab for Cutie , St
Vincent , The
Smiths , Fun ,
Charli XCX

Lorde , Lana Del

Rey , Canopy
Climbers ,
Vampire
Weekend ,
Florence and the
Machines , Death
Cab for Cutie , The
Smiths , Fun ,
Charli XCX

Q3. What is your

ethnicity?
Q4. Occupation?
(Select all that
apply)
Q5. What is your
average annual
income/salary?

Q6. What would

you state is your
social grading?

Rap: 1 , Rock: 3 ,
Pop: 5 , Indie-pop:
Q7. What is your 2 , R&B: 4 ,
favourite/primary Country: 8 , Latin:
music genre?
6 , EDM: 7
Rank from 1 -8 (1
= most favourite8
= least favourite)

Q8. Which of
these Indie-pop
artists have you
heard of/listened
to?

Vampire
Weekend , Death
Cab for Cutie , St
Vincent , The
Smiths

Q9. Within music Abstract Concept Abstract Concept Abstract Concept

videos, which of
the following do
you prefer to
experience?
"most favourite"
ahah ~ whatever
dude - Injury
Q10. What isyour Reserve very
most favourite
creative and
music video?
original
Why?

Chandelier, it's
abstract and
interesting

Settings - majorly Dreamscapes ,

rural
Social-realist
(forests/parks/beac themes , Money ,
hes) , Settings Faded/distorted
majorly urban
soundtrack ,
(cities/studios)
Promo-shots ,
Dancing

Dreamscapes ,
Social-realist
themes , Settings
- majorly rural
(forests/parks/bea
ches) ,
Faded/distorted
soundtrack ,
Settings - majorly
urban
(cities/studios) ,
Dialogue (break
from the
soundtrack) ,
Promo-shots ,
Filters in postproduction ,
Dancing

Never

Sometimes

Q11. Which of the

following would
you expect to see
when watching a
music video from
the indie-pop
genre?

Q12. When
watching a music
video do you like
to experience
dialogue and
have a break from
the soundtrack to
establish the
narrative further?

Girls Like Girls Hayley Kiyoki

GREAT
CINEMATOGRAPHY
AND EDITING
LOVE THAT

Never

Buy physical
copies of
albums/singles ,
Buy digital copies
of albums/singles
(iTunes, Google
Play etc.) , Illegally
Q13. How do you download
access music?

Buy physical
copies of
albums/singles ,
Buy digital copies
of albums/singles
(iTunes, Google
Play etc.) , Stream
online (Youtube,
Spotify,
Soundcloud etc.) ,
Illegally download

Youtube , Spotify
Q14. When
streaming music,
what
websites/software
are you most
likely to use?

Youtube , Spotify ,
iTunes ,
Soundcloud

Q15. On average,
how much money
do you spend on
music per month?

10.00 - 14.99

None
Q16. How many
concerts have you
attended in the
last year?

0.70 - 4.99

1-Mar

Don't like
concerts: 9 , 5.00
- 14.99: 2 ,
15.00 - 24.99:
1 , 25.00 34.99: 3 , 35.00
Q17. How much
- 44.99: 4 ,
money are you
45.00 - 54.99:
willing tospend
5 , 55.00 ona concert?
64.99: 6 , 65.00
Rank between 1-9 - 74.99: 7 , More
(1 being most
than 75.00: 8
willing and9
being least
willing)

Don't like
concerts: 9 , 5.00
- 14.99: 1 ,
15.00 - 24.99: 2
, 25.00 - 34.99:
3 , 35.00 44.99: 4 , 45.00
- 54.99: 5 ,
55.00 - 64.99: 6
, 65.00 - 74.99:
7 , More than
75.00: 8

Female

Female

Male

Female

16-20
White British or
other white
background

16-20
White British or
other white
background

16-20
White British or
other white
background

16-20
White British or
other white
background

Student

Student ,
Unemployed
,Other (Please
specify) :

Student

Student

Less than 6,000 Less than 6,000

Less than 6,000

Less than 6,000

D - Semi-skilled & E - Unemployed

unskilled manual and lowest grade
occupations
occupations

E - Unemployed
and lowest grade
occupations

E - Unemployed
and lowest grade
occupations

Rap: 4 , Rock: 7 ,
Pop: 2 , Indie-pop:
1 , R&B: 5 ,
Country: 6 , Latin:
8 , EDM: 3

Rap: 3 , Rock: 4 ,
Pop: 2 , Indie-pop:
1 , R&B: 6 ,
Country: 7 , Latin:
8 , EDM: 5

Rap: 4 , Rock: 1 ,
Pop: 3, Indie-pop:
2 , R&B: 5 ,
Country: 6 , Latin:
7 , EDM: 8

Rap: 2 , Rock: 6 ,
Pop: 3 , Indie-pop:
1 , R&B: 4 ,
Country: 7 , Latin:
5 , EDM: 8

Lorde , Lana Del

Rey , Canopy
Climbers ,
Vampire
Weekend ,
Florence and the
Machines , Death
Cab for Cutie , St
Vincent , The
Smiths , Fun ,
Charli XCX

Lorde , Lana Del

Lorde , Lana Del
Lorde , Lana Del
Rey , Canopy
Rey , Canopy
Rey , Canopy
Climbers , Vampire Climbers , Vampire Climbers , Florence
Weekend ,
Weekend ,
and the Machines ,
Florence and the Florence and the Fun , Charli XCX
Machines , Death Machines
Cab for Cutie , St
Vincent , The
Smiths , Fun ,
Charli XCX

Abstract Concept Abstract Concept

Abstract

Narrative

chandelier,
abstract and
interprets dance

Girls Like Girls offers a nearaccurate

representation of
representations of
teenagers in the
media.

Parkway Drive Crushed. The

music video usues
a really good
concept. Great
performance.

The Weeknd Belong to the

world. Indepth
narrative and
intresting story line
that matches lyrics.

Dreamscapes ,
Social-realist
themes , Settings
- majorly rural
(forests/parks/bea
ches) ,
Faded/distorted
soundtrack ,
Settings - majorly
urban
(cities/studios) ,
Promo-shots ,
Filters in postproduction

Dreamscapes ,
Dreamscapes ,
Social-realist
Settings - majorly
themes , Settings - rural
majorly rural
(forests/parks/bea
(forests/parks/bea ches) , Settings ches) ,
majorly urban
Faded/distorted
(cities/studios) ,
soundtrack ,
Promo-shots ,
Settings - majorly Filters in posturban
production
(cities/studios) ,
Dialogue (break
from the
soundtrack) ,
Promo-shots ,
Filters in postproduction ,
Dancing

Dreamscapes ,
Settings - majorly
rural
(forests/parks/beac
hes) , Promo-shots
, Filters in postproduction ,
Dialogue (break
from the
soundtrack)

Sometimes

Sometimes

Yes - Always

Never

Stream online
Buy physical
(Youtube, Spotify, copies of
Soundcloud etc.) albums/singles ,
Buy digital copies
of albums/singles
(iTunes, Google
Play etc.) , Stream
online (Youtube,
Spotify,
Soundcloud etc.) ,
Illegally download

Buy physical
copies of
albums/singles ,
stream online ,
illegal download

Buy digital copies ,

stream online

Youtube , Spotify , Youtube , Spotify , Youtube , Spotify , Youtube , Spotify ,

Soundcloud ,
Soundcloud
Soundcloud
Apple Music ,
Tubidy
Soundcloud ,
Tubidy

0.70 - 4.99

1-Mar

0.70 - 4.99

1-Mar

0.70 - 4.99

Free

1-Mar None

Don't like
Don't like
concerts: 9 ,
concerts: 9 , 5.00
5.00 - 14.99: 1 , - 14.99: 1 ,
15.00 - 24.99: 2 15.00 - 24.99: 2
, 25.00 - 34.99: , 25.00 - 34.99:
3 , 35.00 3 , 35.00 44.99: 4 , 45.00 44.99: 4 , 45.00
- 54.99: 5 ,
- 54.99: 5 ,
55.00 - 64.99: 6 55.00 - 64.99: 6
, 65.00 - 74.99: , 65.00 - 74.99:
7 , More than
7 , More than
75.00: 8
75.00: 8

Don't like
concerts: 9 , 5.00
- 14.99: 1 ,
15.00 - 24.99: 2
, 25.00 - 34.99:
3 , 35.00 44.99: 4 , 45.00
- 54.99: 5 ,
55.00 - 64.99: 6
, 65.00 - 74.99:
7 , More than
75.00: 8

Don't like concerts:

9 , 5.00 - 14.99:
1 , 15.00 24.99: 2 , 25.00
- 34.99: 3 ,
35.00 - 44.99:
4 , 45.00 54.99: 5 , 55.00
- 64.99: 6 ,
65.00 - 74.99:
7 , More than
75.00: 8

10

Male

Female

Male

16-20
White British or
other white
background

16-20
White British or
other white
background

21-25
Asian

Employed - Part
time

Employed - Part
time

Employed seasonal

6,001 - 12,000

Less than 6,000

Less than
6,000

D - Semi-skilled &
unskilled manual
occupations

E - Unemployed
and lowest grade
occupations

D - Semiskilled &
unskilled
manual
occupations

Rap: 8 , Rock: 1 ,
Rap: 4 , Rock: 6 ,
Pop: 2, Indie-pop: Pop: 2 , Indie-pop:
7, R&B: 3, Country: 1 , R&B: 3 ,
6 , Latin: 5 , EDM: 4 Country: 7 , Latin:
8 , EDM: 5

Florence and the

Machines

Rap: 1 , Rock:
3 , Pop: 6 ,
Indie-pop: 5
R&B: 2 ,
Country: 7 ,
Latin: 8 , EDM:
4

Lorde , Lana Del

The Smiths,
Rey , Florence and Lorde, Lana
the Machines ,
Del Rey
Charli XCX

Narrative

Performance

Performance

Avenged sevenfold
- A little piece of
heaven. Strange
narrative.

The 1975 - Heart

Out. The
performance shots
really fit the song.

Twenty One
Pilots Stressed Out.
Super!

Dreamscapes ,
Social-realist
themes , Dialogue
(break from the
soundtrack) ,
Promo-shots ,
Faded/distorted
soundtrack

Social-realist
Dreamscapes ,
themes , Settings - Settings majorly rural
majorly rural
(forests/parks/beac (forests/parks/
hes) , Dialogue
beaches) ,
(break from the
Settings soundtrack) ,
majorly urban
Promo-shots ,
(cities/studios)
Filters in post, Promo-shots ,
production
Filters in postproduction

Sometimes

Yes - Always

Sometimes

Stream online ,
illegal download

Stream online

Youtube , Spotify

Youtube , Spotify , Apple Music

Soundcloud

Free

Free

1-Mar

Buy digital
copies of
albums/singles
(iTunes,
Google Play
etc.)

30+

4-Jun 11+

Don't like concerts:

9 , 5.00 - 14.99:
1 , 15.00 24.99: 2 , 25.00
- 34.99: 3 ,
35.00 - 44.99:
4 , 45.00 54.99: 5 , 55.00
- 64.99: 6 ,
65.00 - 74.99:
7 , More than
75.00: 8

Don't like
concerts: 9 , 5.00
- 14.99: 1 ,
15.00 - 24.99:
2 , 25.00 34.99: 3 , 35.00
- 44.99: 4 ,
45.00 - 54.99:
5 , 55.00 64.99: 6 , 65.00
- 74.99: 7 , More
than 75.00: 8

Don't like
concerts: 9 ,
5.00 14.99: 1 ,
15.00 24.99: 2 ,
25.00 34.99: 3 ,
35.00 44.99: 4 ,
45.00 54.99: 5 ,
55.00 64.99: 6 ,
65.00 74.99: 7 ,
More than
75.00: 8