Atti - Convegno 5 Novembre 2015

MILAN
NOVEMBER 5, 2015
The Digital Single Market:

a revolution en rose?
How digital tools can boost women empowerment
Saluti istituzionali
Valeria Fedeli
(Vice Presidente del Senato)
La Vice Presidente del Senato della Repubblica

Sen. Valeria Fedeli
Roma, 5 novembre 2015
IL MERCATO UNICO DIGITALE - UNA RIVOLUZIONE ROSA?

COME GLI STRUMENTI DIGITALI POSSONO SPINGERE
L'EMPOWERMENT FEMMINILE
Milano, 5 novembre 2015
Messaggio della Vice Presidente del Senato Valeria Fedeli
Grazie,
sono onorata di portare il mio saluto a questa importante iniziativa.
L'adozione della strategia per la costruzione del digital single market e'
un'ottima notizia per tutta l'Unione Europea, ha un potenziale di sviluppo
incredibile e a ragione rappresenta una delle priorit del mandato di junker
come presidente della commissione.
Il lavoro da fare per l'implementazione e' molto lungo, le azioni descritte
nella strategia, che intervengono sui tre pilastri sono azioni che necessitano
di un lasso di tempo abbastanza ampio, e prevedono una serie di interventi
degli stati membri a supporto della costruzione sia della rete su cui il
mercato dovr innestarsi, che del mercato stesso per adeguare normative e
creare un contesto legislativo adeguato.
E' un'urgenza lavorare su questo, l'Europa come unit politica ha
accumulato un ritardo troppo grande sugli Stati Uniti e sta diventando una

Sen. Valeria Fedeli
zavorra per le tante imprese che potrebbero beneficiare di questo ma si

trovano in condizione di non poterlo fare e quindi perdono competitivit.
ed e' una risorsa specie per le PMI, perch le grandi aziende riescono a
sopportare i costi di stare sul mercato del digitale anche oggi, mentre per le
altre questi rappresentano muri difficilmente sormontabili come dimostra
il dato per cui solo il 7% delle PMI europee esporta oltrefrontiera grazie al
mercato digitale.
Siamo all'assurdo per cui abbiamo il mercato unico delle merci, dei servizi,
dei capitali, ma non del digitale.
Per un'Europa in cui la disoccupazione continua ad essere un problema
gigantesco, specie per le giovani generazioni, questa sfida e' oggi strategica
e deve vederci impegnati a coglierla costruendo gli strumenti pi adeguati
per farlo.
Il titolo del Convegno di oggi affronta per tempo un tema, quello della
parit di genere, che mi sta molto a cuore e che determinante per
l'effettivo e concreto risultato della strategia del digital single market.
Il fatto che lo si affronti in maniera preventiva cercando di lavorare verso la
parit di genere in mezzo ad cambiamento cos grande, e non a posteriori,
rende onore a chi ha organizzato la discussione, e di questo e del suo
impegno quotidiano vorrei ringraziare alessia mosca.
Il mercato unico digitale sar senz'altro una rivoluzione, dobbiamo
lavorare perch sia anche una rivoluzione rosa. Per aprire nuovi spazi di
occupazione, management e impegno femminile, perch non succeda come
altre volte che questi spazi verranno occupati in modo squilibrato pi da
uomini che da donne.
Diciamo che la partenza non e' incoraggiante: i dati sulle giovani donne e il
loro rapporto col mondo dell'ICT, sia per quello che riguarda lo studio che
per quello che riguarda il lavoro, non sono rosei.
Poche ragazze si laureano in questi ambiti, poche ci lavorano e troppo alti
sono i tassi di abbandono del lavoro col procedere degli anni (lo dicono i
dati).
Ma siamo ancora in tempo per metterci al lavoro su questo e per costruire
le condizioni perch si inverta la tendenza.

Sen. Valeria Fedeli
Sono due i settori su cui intervenire ma va fatto rapidamente perch i

tempi di realizzazione del mercato unico lasciano poco spazio alle
incertezze.
Uno quello dello smart working, tema che so essere molto caro ad alessia,
prima firmataria di una legge su questo depositata lo scorso anno alla
camera e che sta a cuore anche a me, da sempre impegnata sui temi della
conciliazione, che vorrei oggi diventasse condivisione in tutti i campi come
propone il mio DDL sulla genitorialit condivisa.
Quello del digitale e ICT infatti un settore che potenzialmente sembra in
grado di attrarre le donne in misura molto maggiore rispetto ad altri
perch e' proprio nei mestieri digitali che ci sono spazi maggiori per la
conciliazione/condivisione tra lavoro e famiglia anche grazie allo smartworking, su cui il governo sta intervenendo proprio in questi giorni. un
tema affrontato nel titolo 2 del ddl sul lavoro autonomo che dovr
completare il jobs act attraverso il quale si mira a offrire tutele, strumenti e
incentivi per la diffusione di queste forme di lavoro che possono essere
davvero importanti per incentivare l'occupazione femminile
l'altro tema e' quello dell'educazione di genere e della rimozione degli
stereotipi sedimentati, che vanno invece ad incidere sulla propensione
delle ragazze a studiare queste materie ed a costruirsi gli skill per
inventarsi un'opportunit di lavoro e crescita nel settore.
Secondo l'indagine PISA dell'Oecd, i motivi per cui le ragazze non si
avvicinano alle lauree e alle materie STEM non sono antropologici, ma,
come sottolineato nelle conclusioni del Rapporto, dal fatto che i genitori
siano pi propensi a pensare che i figli maschi, piuttosto che le figlie,
lavoreranno in campo scientifico, tecnologico, ingegneristico, informatico, e
questi pregiudizi, assieme a quelli simili degli insegnanti, ed a un contesto
sociale ancora troppo segnato da stereotipi di genere per cui esisterebbero
mestieri da uomo e mestieri da donna, producono effetti dannosi sulle
potenzialit occupazionali e di libero sviluppo delle ragazze. il rapporto
PISA conclude affermando che: "l'azione concertata di genitori, insegnanti,
responsabili delle politiche dell'istruzione e dei leader di opinione necessaria per
consentire ai ragazzi e alle ragazze di sviluppare pienamente il loro potenziale e di

Sen. Valeria Fedeli
contribuire alla crescita economica e al benessere delle societ in cui vivono. si

chiama educazione di genere, ed e' quella che stiamo portando nelle scuole".
Quanto le donne siano un fattore centrale per la crescita del Paese,
dell'Europa e del mondo e' ormai sottolineato da una serie di istituti, studi,
e sembra che se ne stia acquisendo consapevolezza anche in buona parte
del mondo politico. non si possono che leggere cos le iniziative del
Governo, dal jobs act con le politiche per la conciliazione, al lavoro sullo
smart working, all'attenzione costante al tema della parit di genere.
Siamo oggi davanti ad un settore con prospettive certe e dimensioni
enormi, quello del mercato unico digitale, nel quale mostrare una mutata
consapevolezza della politica, se esiste, che pu spostare l'asse del suo
agire dal porre rimedio a errori gi fatti a impostare le condizioni perch le
cose vadano diversamente.
Questa e' la sfida del Mercato Unico Digitale oggi, ed e' una partita da
giocare assieme a tutti i livelli.
Grazie e buon lavoro.
Introduzione ai lavori
Alessia Mosca
(Membro del Parlamento europeo)
Buongiorno a tutti,
vi ringrazio molto di essere qui oggi e in modo particolare vorrei ringraziare tutti i nostri
relatori, venuti da diverse parti dEuropa e non solo, e il Centro Congressi Stelline, che ci
ospita.
Internet una tecnologia general purpose, come lelettricit e il vapore: vengono chiamate
cos le tecnologie strumentali utilizzabili in tutti i diversi settori della produzione. Questo, a
mio modo di vedere, lelemento che pi di ogni altro ci fa parlare oggi di rivoluzione
digitale. La nascita di Internet e del digitale, in senso pi ampio, e, via via, la loro sempre
maggiore capillarit nelle quotidianit delle nostre vite cos come nelle metodologie
produttive, ci impongono una riflessione, a cui dobbiamo fare seguire azioni concrete,
coerenti e soprattutto lungimiranti.
Una rivoluzione, per definizione, un avvenimento che cambia paradigmi e dinamiche di
funzionamento di un dato sistema, per modificarlo profondamente, innovarlo. Pu essere una
grande opportunit, cos come un grande rischio. La differenza tra questi due esiti antitetici
sta in noi: nelle nostre capacit di interpretazione dellesistente e di immaginazione delle sue
potenzialit ancora inespresse e, soprattutto, nella nostra capacit di regolazione. Tutte cose,
del resto, strettamente legate: non si pu regolare efficacemente un fenomeno se prima non lo
si compreso profondamente.
Durante questa giornata vi verranno presentati molti dati, ricerche, testimonianze dirette
legate al mondo del digitale e, soprattutto, allesperienza delle donne al suo interno.
Mi permetto di metterne sul tavolo qualcuno anche io, da offrire alla discussione: oggi, in
Italia, solo il 49 per cento delle donne lavora. E una cifra tristemente nota, che ciclicamente
ricompare in un servizio al telegiornale, causata da una serie di problemi che sappiamo, di cui
abbiamo discusso molte volte.
Allo stesso tempo, e forse questa cifra la si conosce meno, attualmente nel nostro Paese il 22
per cento delle posizioni aperte legate alle ICT Information & Communications Technologies
non trova candidati allaltezza.
Nel 2020 in tutta Europa potrebbero esserci, a seconda degli scenari economici, da 730.000 a
oltre 1,3 milioni di posti di lavoro vacanti.
Abbiamo un disperato bisogno di formazione, e formazione digitale in modo particolare,
proprio perch questa presenza orizzontale di Internet nel prossimo futuro render
necessarie le competenze digitali non solo in settori legati alle ICT ma in tutti gli ambiti di
lavoro. Ecco la prima occasione che abbiamo per trasformare la rivoluzione digitale in una
rivoluzione in rosa.
La seconda occasione, importante tanto quanto laumento dei posti di lavoro per le donne,
riguarda quale tipo di lavoro vogliamo avere in futuro.
Fino a questo momento, gli strumenti digitali sono stati un vincolo pi spesso che una risorsa:
le email ci raggiungono ovunque, accade sempre pi spesso che ci portiamo il lavoro a casa
eppure, allo stesso tempo, troviamo mille ostacoli se chiediamo una giornata di lavoro da casa
per esigenze personali. O si fa formale richiesta di telelavoro, con tutti gli oneri che
questultimo comporta, oppure si deve prendere un giorno, o mezza giornata, di ferie. Pur
lavorando.
E notizia recente la presentazione da parte del Governo di un ddl sullo smartworking.
Leggendo il testo, ho notato con piacere che riprende in gran parte quello presentato da me
insieme alle colleghe Saltamartini e Tinagli nel gennaio del 2014 quasi due anni fa. Fa
piacere sapere che, alla fine, le buone idee trovano sempre unoccasione di diventare
concrete!
Non solo il contenuto ma anche il metodo di quella proposta era stato innovativo. Abbiamo
organizzato dei gruppi di consultazione delle parti interessate: lavoratori, dirigenti dazienda,
avvocati di diritto del lavoro, e cos via. Abbiamo ascoltato necessit e perplessit, analizzato
opportunit e rischi, per poi tradurre questo lavoro durato circa tre mesi in una proposta di
legge. Sono felice di rivedere oggi in sala alcuni dei partecipanti a questo percorso.
Lopportunit del digitale rivoluzionaria perch ci permette, invece di cambiare singoli
elementi allinterno del quadro, di modificarne la cornice, di creare regole nuove che diano
spazio a esigenze nuove.
Lobiettivo deve essere una societ sostenibile e soprattutto inclusiva: se il digitale pu essere
lo strumento chiave di questa rivoluzione, non ho dubbi sul fatto che debbano essere le donne,
che nellinclusivit sono maestre e dellesclusivit le prime vittime, a guidarla.
The Long Way to a Digital Single

Market
Panel #1
Fabrizio Spada
(Head of Milan Representation, European Commission)
Milano, 5 Novembre 2015
The Digital Single Market: a revoluton en rose?
The long way to a Digital Single Market

Spunt per intervento: Fabrizio Spada
PREMESSA
L'ICT rappresenta oggi il pilastro di qualunque sistema
economico moderno e le opportunit da esso oferte in termini
di innovazione, crescita e occupazione sono enormi.
Tutavia, le barriere atualmente esistent:

o limitano le possibilit dei citadini di accedere a beni e
servizi online
o si traducono in orizzont limitat per lo sviluppo delle
imprese e start-up
o comportano mancat benefci anche per i governi
mancato sfrutamento del pieno potenziale degli
strument tecnologici.
Necessit di adeguare il mercato unico europeo allet digitale

Come?
Tramite la creazione di un mercato unico digitale, una delle 10
priorit dellatuale Commissione. Un mercato unifcato a livello
UE, con condizioni favorevoli allo sviluppo delle tecnologie
digitali e a un loro utlizzo maggiore da parte di imprese e
consumatori.
Il Mercato Unico Digitale punta ad eliminare la molteplicit di

regolamentazioni vigent nellEU (uno dei principali ostacoli alla
digitalizzazione), passando dai 28 mercat nazionali atuali ad
uno solo comune.
OBIETTIVO GENERALE DEL DSM: abbatere le barriere per sbloccare

nuove opportunit favorire una crescita economica intelligente,
sostenibile e inclusiva dellarea EU.
BENEFICI OTTENIBILI:
innovazione
aumento investment
aumento efcienza
diminuzione cost
concorrenza leale
modelli di business e amministratvi migliori
aumento soddisfazione consumatori (es. prezzi inferiori,

maggior variet, semplifcazione)
creazione nuovi post di lavoro
crescita economica
PRINCIPALI OSTACOLI
Molteplicit normatve
Disparit nelle opportunit a disposizione dei consumatori
online (v.geo-blocking, accesso a internet ecc.)
Scarsa fducia sia da parte delle imprese sia dei consumatori

verso le piataforme di e-commerce, sopratuto
transfrontaliero
Limitata difusione della banda larga e delle ret di navigazione
4G e 5G
Accesso al credito poco agevole
Barriere di inefcienza: geoblocking, ritardi di consegna,
burocrazia
FACTS&FIGURES:
Solo il 15% dei citadini europei acquista online da un altro

Stato membro
Solo il 7% delle PMI vende allestero
11,7 miliardi di euro il risparmio per i citadini UE se fossero

liberi di acquistare da qualunque Stato Membro
Tra i 415 e i 500 miliardi di euro lanno generabili da un

mercato digitale unico pienamente funzionante
Quasi la met della popolazione UE manca di competenze

digitali adeguate
La strategia per il mercato unico digitale defnisce 16 azioni chiave,

suddivise in 3 pilastri, che la Commissione atuer entro la fne del
2016:
PILASTRO 1: Migliorare laccesso ai beni e servizi digitali in

tuta Europa per i consumatori e le imprese
1.
Norme per agevolare commercio eletronico transfrontaliero

una pi vasta gamma di dirit e di oferte per i consumatori,
maggior facilit nelle vendite oltre frontera
2.
Atuazione pi rapida ed omogenea delle norme di protezione

dei consumatori maggior fducia dei consumatori, aumento
volume scambi
3.
Servizi di consegna dei pacchi pi efcient e a prezzi accessibili
4.
Eliminare il geoblocco ingiustfcato (= i venditori online che

impediscono ai consumatori di un determinato Stato di
accedere al loro sito Internet sulla base della loro ubicazione
oppure li reindirizzano verso un sito di vendite locale che
pratca prezzi diversi.
ES: Amazon, che reindirizza verso il sito nazionale oppure
applica tarife di consegna partcolarmente alte per ordini
efetuat sul sito di un Paese diverso dal proprio; Sky o Netlix,
che impediscono la fruizione del proprio servizio in Stat diversi
da quelli di stpula del contrato)
5.
Norme in materia di anttrust individuare eventuali

problemi di concorrenza
6.
Modernizzazione legislazione sul dirito dautore
7.
Revisione diretva sulla trasmissione via satellite e via cavo
8.
Semplifcazione del regime IVA
PILASTRO 2: Un contesto favorevole in cui i network e i servizi

digitali possano prosperare
9. Revisione regolamentazione europea in materia di
telecomunicazioni (banda larga, fne roaming ecc.)
10. Adatare la normatva sui servizi di media audiovisivi ai
nuovi modelli commerciali
11. Analisi detagliata ruolo piataforme online (modo di

utlizzo, scarsa trasparenza informazioni, contenut illecit ecc.)
12. Raforzare norme su tutela dat personali (negoziazioni in
corso su un regolamento unico per lUE)
13. Investre nella tecnologie ICT (es. cloud computng, big data)
PILASTRO 3: Massimizzare il potenziale di crescita

delleconomia digitale
14. Promuovere il libero fusso dei dat per facilitare gli scambi
commerciali
15. Individuare le priorit normatve nei setori digitali
16. Promuovere una societ digitale inclusiva eGovernment,
occasioni di formazione digitale per i citadini.
La realizzazione pratca di queste azioni richieder un costante

impegno a livello UE e dei singoli Stat membri (nonch a livello
regionale). Latuazione coordinata da un gruppo di commissari,
incaricat di coinvolgere gli Stat membri e il Parlamento europeo
nellavanzamento dei lavori.
A CHE PUNTO SIAMO? ALCUNI ESEMPI:
Geo-blocking: la Commissione ha lanciato una consultazione
pubblica, aperta fno al 28 dicembre, per analizzare le
restrizioni ingiustfcate che imprese e consumatori incontrano
nellacquisto e vendita di prodot e servizi nellarea Ue.
IVA: la Commissione ha lanciato anche qui una
consultazione, per individuare metodi che semplifchino i
pagament dell'IVA sulle operazioni di e-commerce
transfrontaliero nell'Ue, prima di elaborare le sue proposte

legislatve sul tema, che verranno presentate nel 201.6
Cost di Roaming (= aumento delle tarife applicate a sms,
chiamate e navigazione web per chi si trova allestero): il
Parlamento europeo ha appena votato a favore dela proposta
sulla fne dei cost di roaming allinterno dellarea EU entro
giugno 2017.
Due passaggi:
- riduzione dei cost nel 2016
- cancellazione totale nel 2017
Josephine Wood
(Political Advisor, S&D Group, European Parliament)
S&D
Group of the Progressive Alliance of

Socialists & Democrats
in the European Parliament
MAY 2015
TOWARDS A DIGITAL UNION - OUR PROGRESSIVE VISION
The European Union is undergoing a digital revolution that impacts on our daily, political, social, economic
and cultural lives. As European Socialists and Democrats we welcome the opportunities this revolution offers
for all European citizens and want to tackle head on any potential challenges. New technological
developments must help tackle social inequalities and discrimination, create jobs, and promote openness,
fairness, transparency, sustainability and accountability in our society.
The internet allows more open communication and better access to information - contributing to a growing
global participative community. It is no longer a mere technical platform: it drives social, cultural and
technological innovation. Internet and digital policy must serve to benefit us all, increase societal and civic
participation and improve our quality of life. For this reason, EU digital policies need to be reviewed
carefully so that all Europeans can benefit from the growing digital economy. The European Union's ability to
recover from the economic crisis and its future competitiveness will depend largely on its capacity to
promote and implement an ambitious Digital Strategy and lead in the development of digital content.
For most European citizens, using this form of communication and accessing new sources of information
from across Europe and beyond is already an integral part of everyday life. It changes the way we live, learn,
work and communicate. It is important to acknowledge positively the speed of digital and technological
change, develop a better understanding about the potential risks associated with digitization, and ensure
that this revolution truly serves our citizens and our economy so that everyone can benefit from it.
The S&D Group wants to ensure that digitization is a tool that complies with and respects our fundamental
values and in particular the protection of freedom, justice, pluralism, accessibility, and solidarity. It must
develop in ways that will help communities prosper, and promote human dignity, self-determination, the
rule of law, privacy, ethnic and cultural diversity, free speech and democracy.
We believe that Europe needs a balanced digital policy to ensure that basic values are respected. Because of
the modernising and potentially disruptive nature of digitization, digital policies need to be shaped in order
to achieve Europe's true potential and ensure that the digital opportunity is accessible to all and not only
reserved for the powerful and wealthy. The benefits of the digital economy must benefit all our communities
collectively both in Europe and globally. We need to support weaker and non-digitally literate disadvantaged
citizens in our society and increase access to digital public services in remote locations and ensure that
citizens (including people with disabilities), who cannot access the internet are not left behind.
Digitization is also a tool to help implement sustainability and sustainable growth. Smart Information and
Communications Technology (ICT) solutions will connect countries, regions, cities, rural communities,
businesses and citizens across Europe to improve the quality of lives of our citizens in resource efficient
ways. As digital policies are cross-cutting and touch many policy fields, including single market and industrial
policies, our Group calls on all policy makers, trade unions, social and cultural partners, civil society and
entrepreneurs to work together to address the different aspects of the digital economy in line with our
social democratic values and our vision. Europe's policies must reflect the latest innovations and ensure that
they create the foundations to build a properly functioning, inclusive, digital society both in Europe and
across the world.
1|P age
TOWARDS A DIGITAL UNION: MORE THAN JUST A MARKET OR AN AGENDA

Digitization will bring new opportunities for European citizens in the form of new skills, jobs and economic
growth. It could help Europe's long awaited sustainable economic recovery and enhance the EU's internal
and external competitiveness. At the same time, digitization is disrupting traditional policy processes and
business models. As policymakers, our Group recognises this and will fight to ensure that digitization is a
tool that reinforces our values and policy priorities in order to build a fairer, more inclusive and dynamic
society, where individual rights are protected.
We want to see the growth of the European digital society lead to more European research and innovation,
greater investment in job creation, and more creativity and businesses across the EU. Europe must use this
opportunity to develop state of the art educational systems, better labour protection standards, better
resource and energy efficiency, to support the Energy Union, and to promote gender equality and equal
access for the marginalised and for people living with disabilities. We want to see proper support for
technology developments which enable citizens to cooperate and share resources intelligently in order to
build ICT tools for a better and more sustainable society.
In contrast to its earlier "Digital Agenda", the Commission should not only aim at setting ambitious goals.
Our Group favours a digital strategy which proposes clear legislative and financial ways and means to reach
those goals to achieve a Digital Union
As the digital world evolves and as policy needs updating, the S&D Group will keep its priorities and strategy
under review. For now, we highlight four areas:
1.
2.
3.
4.
Adapting Digital Europe's changing industrial and innovative base

Digital jobs for all
Investing in a Digital Union: infrastructure, e-government, and e-skills
Making EU law digital, trusted, fair and responsible
1. Adapting Digital Europe's changing industrial and innovative base

Europe must improve the framework conditions for innovative industries and businesses, by supporting
entrepreneurship in Europe, developing the digital economy and increasing investments in enabling fixed
and mobile broadband infrastructures.
The changes that the digital era brings are disrupting some traditional industries, and at the same time
developing new ones. Because of this, new laws will need to be developed primarily at EU level, in order to
deal with the cross border nature of the digital ecosystem and economy. The European Union need to
develop industrial policy measures which support new and established European digital innovation and
manufacturing. Being able to produce individualised high quality and sustainable products could be one of
the keys to unlocking re-industrialisation, and in turn create jobs in Europe.
Digitization is shaking up traditional value chains and changing interactions between production and
services. In order for our European players to lead in this transformation, the S&D Group would like to see
additional support provided to help the digitization of traditional industries, preparing them for the tasks
and demands of the future (so-called "Industry 4.0"). This support should also be focused on micro, small
and medium sized enterprises (SMEs), as many of those companies are still in the adaptation phase and may
need additional support.
2|P age
More digital start-ups should be created and retained in Europe, which implies creating favourable
framework conditions, with new sources of financing, business support, fairer taxation, pan-European
interoperability standards, strong digital competences and a wider-reaching entrepreneurial culture. Our
Group will work for a closer cooperation between already established companies and new start-ups that
could promote an integrated and competitive new model of "digital manufacturing". To support new startups, the Commission and Member States should support the development of innovative hubs, geographical
locations with a rich presence of skills and businesses to create new jobs and opportunities. We must also
ensure that we create the best business environment to allow start-ups and micro enterprises to scale up
their businesses. Developing start-up accelerator programmes to allow start-ups the time and space to grow
their business models is vital to ensuring this.
We need to turn the EU's high-level industrial and end-user protection into a real comparative advantage.
Europe needs to overcome the innovation gap and promote new European industrial digital champions.
Europe's businesses need to develop their knowledge base in cutting edge technologies such as the Internet
of Things (IoT), big data, cloud computing and 3D printing and in game changing digital opportunities such as
the digitization of our cultural heritage, media and education; e-health, and games technologies. Europe
must also play a role in determining its own approach, by combining excellence in manufacturing with digital
solutions that take into account data security and protection of personal data, and more generally the
potential impact (positive and negative) on society of these digital innovations and industrial applications. In
the ICT manufacturing sector, Europe should support innovative digital manufacturing sectors, such as the
production of cable (be they copper or fibre, including the huge submarine cables), network equipment and
'chip and pin' cards, microchips which are major components of future digital machinery.
Digitization is also helping to reduce the environmental footprint of what we do. It is facilitating the
networks, partnerships and actions we need to work things out in a complex and connected world.
Industries are developing business models that are no longer only based on physical products but also
towards business models based on services. Smart solutions must be found to address the challenge of
climate change, environment, and transport and energy policies to improve environmental performance,
enhance energy efficiency, eradicate energy poverty and improve sustainable resource management. ICTenabled applications for sustainable management of natural resources and materials in production, use and
end-of-life phases should be actively encouraged. This principle should also apply to the footprint of ICT
related materials and hardware such as data centres and smartphones.
The Commission should also continue to work on creating a functioning and trusted environment for crossborder research and development (R&D) co-operation between businesses, research institutions and public
bodies. European measures such as the state aid regime and the research programme "Horizon 2020"
should be used carefully. Funding should be targeted to support innovative ICT solutions, especially for
SMEs. Regions have to focus on their productive strengths and strengthen developments by smart
specialisation, smart chains and cluster. European cooperation has to be enhanced in order to stabilize the
EU-wide value chain.
In addition, since industry and research is globally connected, it will require the development of new value
chains between companies. Cross border industrial and intellectual property protection will need to be
clarified. European companies will also need to be protected against digital industrial espionage, theft, and
sabotage more than ever. Standardization of components, including strict standardisation of the data
streams and processing technologies, will be also key.
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The S&D Group calls on Commission and Member States to:
seek closer cooperation between already established companies and new start-ups in Europe that
could promote an integrated, sustainable and competitive new industrial model of "digital
manufacturing"
promote start-up accelerator programmes to help start-ups to grow and develop
support the development of innovative cross-border European hubs, geographical locations with a
rich presence of skills and businesses to create new jobs and opportunities.
create technology centres in less industrialised European regions in order to reduce regional
disparities, to support the wide diffusion of innovation, and to guarantee access to information for
start-ups and SMEs from regions all over Europe.
support open standards, in order to help collective work on innovation. Open source and open
access accelerate innovation processes and improve research and development. Interoperability,
openness, independence, technology neutrality and portability should be promoted in the
development of new ideas, products or services, as a sponsor and an innovation driver.
prioritize the development of European interoperability solutions and frameworks and ensure that
pan-European interoperability standards are agreed.
speed up efforts in Europe to digitize its immense capital in terms of cultural heritage and make it
available to all. It is essential for the cultural sector to make use of every opportunity offered by
new technologies, especially in the development of cultural products, and by using funding
provided by the Creative Europe Programme (2014-2020).
ensure that ICTs promote sustainable growth, enhance quality of life, tackle climate change and
energy efficiency, promote coherent environment-friendly and sustainable R&D, design,
production, use and disposal of ICTs, and extend their working life wherever environmentally
efficient.
2. Digital jobs for all

In the workplace, digitization is an opportunity for many new jobs and growth through innovation. Europe
must become a world leader in the development of new smart and attractive workplaces where people
collaborate seamlessly with ICT technologies.
But not every employee will be able to adapt quickly enough. The EU is facing continuous shifts in
technology that are bringing major changes to the labour market. There is a great need for a proactive
industrial policy to meet the necessary adjustments and challenges facing our labour market, in line with
increasing complexity, continuing automation and robotization. Ongoing automation and robotization is
impacting on our workforces directly. We must invest more in the knowledge of how automation and
robotics can be used to improve quality of life and quality of employment. We should also consider how
these other ICT technologies can be used to do the job better and more safely, increase productivity, and
provide opportunities to replace repetitive tasks with better quality and more challenging ones both in large
companies and SMEs.
The increase in new forms of employment such as information and technology (ICT) based mobile work and
crowdsourcing provide an opportunity for workers since it can lead to a higher level of autonomy and
flexibility to coordinate private life and work.
At the same time, the digital economy is seen by some as posing a threat to traditional jobs in the industrial
and services sectors. It also makes it easier to transform secure employment into more precarious forms of
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employment and poses serious challenges for the occupational health and safety of workers. This also
presents an additional new challenge for older women and men re-entering the work force in later life. We
must ensure that any future policy framework takes this into account and seeks to mitigate, or at least
manage, this challenge.
Because our Group wants to ensure that these technologies can help develop sustainable, quality jobs, we
call on the Commission to assess the qualitative and quantitative effects of the digital economy on
employment, and to take steps to shape it in a way that is beneficial for workers. In particular we call for
more research on new forms of employment arrangements and how to safeguard job quality in such
processes of change. We also propose a debate between Member States concerning necessary adjustments
in social security systems as well as the extension of labour law to new and growing forms of employment in
order to ensure high levels of protection for employees in new forms of employment. This must also involve
discussions between social partners on how to modernise social dialogue and collective bargaining and
adapt it to new employment arrangements.
In the long term, unless Europe's leads the way in the development of innovative employment
arrangements, all these developments may put welfare systems and the quality of employment in Europe
under strain by undermining existing collective bargaining practices, eroding revenues in tax and social
security systems, and hollowing out worker's rights and mechanisms of worker participation.
By 2020, it is estimated that 90% of jobs will require digital skills in the EU. We call on the Commission to
support and prepare our workforce, through financing training and retraining actions, to take on this new
opportunity. The Commission and Member States must work to raise skill levels and increase the interest of
our young people to use their new knowledge to adapt in the new workplace. Training must also include
entrepreneurial skills in order encourage creative and innovative application of these skills. The revenue or
'digital dividend' created by the gains in digital productivity should be fairly shared along the value chain and
reinvested and used to provide public and private investment to create employment, especially in social,
health and other public services where more capacity is needed.
The S&D Group calls for Commission and Member States to:
provide ongoing assessments of the qualitative and quantitative effects of the digital economy on
employment - the digital dividend from gains in digital productivity should benefit all, not just the
employers.
support and prepare our workforce, through financing training, retraining and life-long learning ,
to take on this new opportunity.
undertake more research on new forms of employment arrangements and how to safeguard job
quality in such processes of change.
encourage social partners to become a bridge in this digital transformation of the economy and
the workplaces, in particular by providing basic assistance and support to workers and people in
need
ensure that a transition towards a digital working environment does not undermine European
working and employment standards
discuss, along with social partners, appropriate ways to address new and growing forms of
employment, possible adjustments to modernise social security systems, labour law, social
dialogue and collective bargaining, whilst continuing to ensure high levels of protection for
employees.
promote a stronger and more resilient EURES: Encourage and assist intra-EU fair mobility of
workers and its benefits.
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3. Investing in a Digital Union: infrastructure, e-government, e-skills

Europe needs to invest if it is to compete at the same level as other global players in the digital economy.
The Commission should connect digital policies to other strategies such as the Energy Union and European
Strategic Investment Fund (EFSI). It should also require policies to support the modernisation of the
infrastructure to guarantee connectivity, the modernisation of public administration and provision of digital
skills.
3.1
Broadband Infrastructure deployment and investment
Our Group continues to support the goal of achieving fast broadband connections for all citizens and ultrafast connections for at least the half of all European citizens by 2020. In particular, by 2020, 30 Mbps should
be available to all Europeans regardless of where they live, and particularly in our rural and peripheral
communities. More than half of European households should have access to at least 100 Mbps. Europe also
needs to establish EU standards for state of the art 4G+ and 5G, and make sure that the EU leads the way.
The S&D Group urgently calls on the Commission to review state aid rules to allow further funds to be
invested into fixed and mobile broadband and 4G deployments. We also call for more investments at EU and
national level in research and development in the area of IT security, as well as modern encoding
technologies. The EU must help to develop public and private investment strategies to bring coherence
between national investment plans, ICT research excellence and generate a new wave of growth and jobs
connected to the new digital investments.
The European Strategic Investment Fund plan is an opportunity for coordinated investments across Europe,
developing a new role for Europe in digital innovation and in the market for products, operating systems
(OS) and services.
Investment in connectivity is potentially an instrument for convergence. It needs to be inclusive and fair and
also include full coverage of rural, remote, outermost and disadvantaged areas, to ensure that high speed
connectivity can be enjoyed by all EU citizens, businesses, public administrations, schools and other
organisations. Where there is market failure, public support and funding should be made available via all EU
instruments such as the European Strategic Investment Fund (EFSI) and the Cohesion and Investments Funds
(Cohesion Fund, ERDF, EARDF, ESF).
3.2
prioritise the use of public and private financing for inclusive digital infrastructure allowing high
speed connectivity for all, covering all parts of the European Union including rural and remote
areas.
Digitally inclusive modern public administrations
Our Group will push for the modernisation of national and European public administrations, starting with egovernment and e-democracy, but also focusing on areas such as digital public procurement, digital
healthcare, digital civil registry, public transport, electronic invoicing and digital justice at EU and Member
State level. The public sector needs to develop fully open e-public administrations that should also be made
available to citizens living in remote areas, and those living with disabilities. Digitization should help make
government procedures and legislation more efficient, and contribute to further reducing administrative
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costs without losses for the quality of services for citizens and business. Governments and the Commission
should also consider if legislation is 'digitally modern' and assess the impact if it is not. Our Group will
continue to push to make e-public administration services available for citizens travelling or residing in
another EU country than their own by ensuring the cross-border interoperability of electronic identification.
3.3
promote and encourage the re-use of public sector information

allow all European citizens to have easy and broader access to online administrative procedures
and to ensure cross border interoperability of electronic identification schemes.
use the opportunities of big data technology to improve public data sources, and allow the
possibility for citizens to connect with public administrations and develop smart and sustainable
solutions in areas such as public transport, smart cities, agriculture and maritime policy.
encourage the use of digitization in EU and national public administrations to render them most
cost-effective and digitally modern.
From school to skills - ICT life skills are for all.
Our Group favours measures to combat the steadily widening digital divide in access to the internet, e-skills,
and literacy, in order to include all citizens and give them the right to information, regardless of income,
social situation, disability, geographical location, health, age, gender or sexual orientation. In the digital era,
European citizens need to adopt 'digital worklife balance' strategies where they are able to work and live
with digital technologies in a balanced and a beneficial way.
The Commission and Member States should in particular set out measures and share best practice to
support digital skills training for micro, small and medium sized enterprises (SMEs) and citizens (particularly
for children, people with disabilities, and the elderly) and to improve e-learning models and educational
platforms (with special emphasis on tools that will engage girls at an early age) .
At school, digital skills and coding must be taught to all children and should be introduced into national
education curricula. These skills will allow our children to be creative and be ready to operate in our digital
society. And crucially, these skills will help children to protect themselves.
To support access to digital skills, we want all people to have open access to digital educational media
without barriers. Open educational resources and the further development of digital learning and teaching
materials under free licences, could contribute decisively towards achieving equal opportunities in
education. This is also strongly supported by the European Programme for Education, training, youth and
sport - Erasmus+ Programme.
In addition, all generations should be enabled to use the possibilities of the digital world independently,
critically and responsibly and be able to protect themselves from abuses or associated risks. EU citizens have
to be made aware of their digital rights. Advanced training and continuing education have become crucial
because of digitization's quicker innovation cycles. Cyberbullying, fraud, online grooming, hate speech and
hate crimes, and harassment present growing threats to vulnerable citizens in the online community, and in
particular have made the internet an increasingly unsafe space.
Online communication platforms and the wider internet should be encouraged in any future policy
framework to address these issues and respond to legitimate complaints of online behaviour which
threatens, bullies, or harasses.
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Finally, globally, digitization is a tool that could help developing countries out of poverty. The S&D group like
to see a digital literacy development target.
support micro, small and medium enterprises and citizens, the elderly and people with disabilities
to have access to digital services across borders
develop digital educational IT courses adapted to girls and boys
include digital skills in the school curriculum from primary level upwards
promote STEM (Science, Technology, Education and Mathematics) subjects in higher education
guarantee open access to digital education and ICT tools
work with digital companies to prevent cyberbullying and promote 'online best behaviour'
promote digital literacy development targets at global level
guarantee online protection of the vulnerable - children in particular must be a priority, especially
when it comes to abuse online. An open and free Internet for all does not mean an Internet
without rules. We also call for more funding to go into this aspect of digital work and more
analysis of the cultural and societal impact of a digitised society on our citizens.
4. Making EU law digital, trusted, fair and responsible

Europe can add value by ensuring that digitization and the internet are allowed to develop in a space where
the internet is open and safe for citizens and where companies and SMEs can use the internet to create,
innovate, communicate and trade and can operate as or more effectively in the digital economy as they do
in the physical world.
4.1
Establishing a trusted Digital Union
It is essential to establish trust in digital solutions for citizens, consumers and companies. Europe's digital
strategy must balance ICT innovation with the need to protect citizens' personal data, and privacy. We want
to work with Member States to conclude negotiations on the Data Protection Package so that a final
agreement with high protection standards is reached soon. All new digital technologies that collect, store
and use big data (including algorithm development) must respect personal privacy,
The security of electronic communications and networks is fundamental if they are to ensure that this
technology is fully trusted by citizens and companies, especially SMEs. More EU coordination and
operational cooperation (and swift adoption of the "cybersecurity" Directive) and European industrial
leadership is also needed to prevent and counter growing cyber-attacks and to ensure high and
homogeneous levels of security across the whole European territory.
agree the Data Protection Package which must include a high level of protection for citizens.
ensure that the use of digital technologies that enable to collect, store and use big data (including
algorithm development) respects personal privacy.
build trust by guaranteeing the security of electronic communications and networks technologies,
especially SMEs and micro businesses.
agree the Network Information Security (cybersecurity) directive, in order to ensure better
cooperation to prevent and deal with unwanted cyber-attacks.
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4.2
Accessing an affordable open internet:
Our Group wants an electronic communication network to provide services to businesses and customers
that are fair, accessible (including across borders), affordable, connected and coordinated. The regulatory
framework for electronic communications needs to be updated take into account digital innovation, evolving
customer digital needs, updated consumer protection, cross border competition, and support Europe's
digital needs.
4.3
put an end to retail roaming charges inside the EU including data

guarantee legal certainty for genuine net neutrality. All internet traffic should be treated equally,
without discrimination, restriction or interference, irrespective of its sender, receiver, type,
content, device, service or application. Traffic management should be allowed in exceptional
circumstances only, and within clear limits provided by law.
improve consumer protection (including universal service provision) which must be included in
electronic telecommunications framework rules.
ensure a more coordinated spectrum policy in Europe.
A fairer Digital Single Market for consumers and citizens:
Consumer rules and fundamental rights for online digital provision of goods and services must be promoted,
respected and defended. There should be a fair and transparent digital environment. It is crucial to combat
geographical discrimination against consumers, different conditions of access based on the nationality or the
place of residence of goods and service recipients within the Digital Single Market.
The S&D Group calls for Commission to:
consider reviewing the e-commerce directive and its impact on consumer protection and ensure a
fairer and innovation friendly online environment.
consider introducing an e-commerce trustmark, update the enforcement directive and monitor
closely the functioning of the recently implemented Consumer Rights Directive in the digital
economy.
strengthen the rules on "cookies" to give consumers actual information of the possible risks so
that they can provide informed consent
establish a European-wide labelling scheme to inform consumers about receiver-performance in
mobile phones.
ensure that the Alternative Dispute Resolution Directive is implemented correctly by the Member
States, taking into account language diversity, and set up the Online Dispute Resolution Platform
as soon as possible.
propose an e-delivery services driven towards innovative and interoperable solutions for a truly
European delivery market and ensure that a more transparent calculation of delivery costs while
online purchasing is undertaken.
enforce EU competition rules in order to prevent excessive market concentration and abuse of
dominant position, to monitor competition with regard to bundled content and services, and if
necessary consider establishing a legislative framework for unbundling search engines from other
commercial services.
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4.4
The online world must respect 'offline' rules:
The EU needs a regulatory framework which promotes a fair, open and transparent competitive
environment for all economic actors in Europe.
4.5
review business practices of platforms in the so-called "sharing economy," and consider the
possibility of a framework for the operation of platforms in the digital economy.
insist on the application and enforcement of existing regulation in the areas of labour law, health
and safety regulations, data protection and consumer protection standards.
consider that so called 'Over The Top (OTT)' providers should be subject to the same regulation
when it comes to content, access or privacy and data protection, and when they provide
comparable telecoms services to those currently covered by the electronic telecommunications
frameworks.
ensure a coordinated, fair and sustainable taxation policy in the digital economy
align tax rates for digital content and similar physical goods such as e-books.
Adapting legal rules to the digital world:
Europe's creative and cultural industries play an essential role in promoting cultural diversity, and are a
major factor of growth and job creation: they are an important player in the EU's economic recovery. The
S&D Group will push for the right balance to be found between authors, artists, producers, distributors
(online and offline), and users with regard to the tension between access/circulation and protection of
creative content online.
Whilst EU copyright rules are central to the promotion of creativity and innovation, they also regulate access
to knowledge and information to protected content. Digitization has opened up access to protected content
without proper remuneration, and our Group believes that any new proposal must properly recognise the
critical importance of creators' rights in guaranteeing cultural diversity and fair remuneration and in
encouraging investment in the creative industries.
In addition, geo-blocking in itself hampers the digital economy, but even more importantly it incites EU
consumers to use circumvention tools which may push them into criminality. At the same time, exclusivity
and territoriality are a fundamental part of each Member State's cultural policy, allowing equitable
remuneration of right holders.
The S&D Group calls for Commission to:
review European copyright laws at EU level to ensure that they will support public access to
cultural goods while finding balanced solutions to guarantee creators' rights and user access, fair
remuneration and promote investment in the cultural sectors.
ensure that creative workers and artists keep hold on their intellectual property with the
advancing commodification of art and culture.
review market practices that abuse dominant positions to distributing content without proper
remuneration to the creators.
Solve the problem of geo-blocking fairly, a business practice which prevents access to paid content
or information in another EU country. Geo-blocking in itself hampers the digital economy, but
even more importantly it incites EU consumers to use circumvention tools which may push them
into criminality.
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4.6
Promoting a sustainable, inclusive global digital policies
The Internet is by definition global and can benefit all its citizens. Digitization is a tool that could help
developing countries out of poverty. The European Union must ensure that its internal policies also reflect
on global actors and partners. The issue of standards is also a key issue in global competition.
The Commission and Member States should:
promote at all levels and strengthen a more inclusive, open, transparent model of global internet
governance which is multi-stakeholder and accountable. The ICANN system must be more
accountable and transparent and ensure that it operates in the overall public interest and is not
influenced by private or national interests.
develop a coordinated strategy to promote European standards in international standardization
committees
ensure that affordable access to broadband infrastructure, access to the open internet and the
provision of digital skills should be part of the UN Millennium Sustainable Development goals.
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CONCLUSIONS
Digitization will bring new opportunities and challenges for European citizens in the form of new skills,
jobs and economic growth, and could help Europe's long awaited economic recovery, enhance EU internal
and external competitiveness, and ensure that the digital revolution promotes social cohesion and
inclusion. As policymakers, our Group recognises this and will fight to ensure that digitization is a tool that
can reinforce our values and policy priorities.
The S&D Group calls on the Commission and Member States to include the following points in upcoming
legislative and funding proposals to ensure the completion of a Digital Union:
1. Support to adapt the EU's changing industrial and innovative base.
2. Invest in digital infrastructure, e-government, and e-skills.
3. Commit to creating jobs for all - building on the existing social and employment rules to adapt to
the new ways of working and promote funding for training and retraining.
4. Make EU law digital, trusted, fair and responsible by agreeing the data protection regulation.
5. Build trust by ensuring that citizens are protected online and there is security of electronic
communications and networks technology, especially SMEs and micro businesses.
6. Review European copyright laws at EU level to ensure that they will support public access to
cultural goods while finding balanced solutions to guarantee creators' rights and user access, fair
remuneration and promote investment in the cultural sectors.
7. Find a fair EU level solution to geoblocking.
8. Propose a fair competitive and consumer friendly framework for all businesses who operate in the
European digital market.
9. Affordable and accessible connectivity for all across the whole of the European Union
10. Ensure a coordinated, fair and sustainable taxation policy in the digital economy
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Gianna Martinengo
(Entrepreneur Didael KTS; Chairperson
Women&Technologies)
2015 Didael KTS S.r.l. Gianna Martinengo All rights reserved
EU and Innovation: how can

Europe increase its global
competitiveness?
DIGITAL ECOSYST EM OF T HE FUT URE

Consumers and companies need CONSIST ENT STANDARDS
Homes and Business are served by an array of
telecommunications Technologies that ar CONVERGING to
make high speed access available
New applications demand higher quality SERVICES
PRIVACY by design
T he need for CONTINUOUS investiments
SMART Peolple for Smart cities
INNOVATION
With innovation activities we mean all steps (scientific,
technological, organizational, financial and commercial )
enabling the implementation of innovation.
Some innovation activities are themselves innovative, others
are not new, but they are necessary for the implementation
of innovation, such as R & D.
We know the importance that innovation plays in
competitiveness of firms and nations. States should
undertake policies to stimulate innovation processes in
companies with incentives to research funding and
improvement of human capital.
CULT URE OF INNOVATION

First, one has to adopt a culture of innovation and then
possibly think of tools of technological innovation.
Sometimes, the opposite occurs: positive opportunities for
innovation emerge from the introduction of new
technologies .
Inclusion, sustainable development, labor flexibility are
words that identify different contexts, sometimes
overlapping, each of which is essential to the
development of new organizational processes appropriate
to a society radically changed
SOCIAL INNOVATION: new economy of the future

New ideas (products, services and models ) that simultaneously meet social
needs and create new social relationships or collaborations .
A new solution to a social problem that is more effective , efficient ,
sustainable , or just than existing solutions and for which the value
created accrues primarily to society as a whole rather than private
individuals
A complex process of introducing new products, processes or programs that
change the basic routines, resource and authority flows, or beliefs of the
social system in which the innovation occurs
Ethics is the Engine of Innovation
Organize altruism & Philantropy
Innovation technology and Social

Innovation
In my professional experience, innovation is both technological and social.
T he concept of innovation includes principles of ethical behavior.
Innovation is social when it meets the social needs of a community. T he
process requires agreements, collaboration, sharing, dialogue and innovative
behavior on behalf of all actors.
Communities can also be virtual places where people with similar interests
can exchange ideas and plan, collaborate and pursue common goals.
Web and information technologies have proven so far to be an antidote to
the oligarchies. We must guard against possible monopolies of information
exactly as we have to watch over against the misuse of any scientific
discovery or new technology .
No separation between economics and ethics

What are the new trends for

DIGITAL JOBS ?
Digital Inclusion
Women, Technologies, Work:

Stereotypes
One of the most common clich is that women are less
"technical" than men ; this opinion almost automatically is
redefined as a lack of professionalism in general.
Another stereotype is that they are more easily
influenced, more emotional, sentimental, humanly fragile.
A third one is that they are less reliable on the job
because if some unforeseen event occurs, always gives
priority to the family.
Women and technologies: a winning pair

It is not true that women are less technical than
men, but even if so, this does not mean that they
are less professional.
T he jobs of the future will increasingly be linked to
services and less to the products, and services are
based more on "soft skills than on technical skills.
the lack of technical vocation was considered a
handicap for women only (!!!), well, the facts show
that it is not true.
A holistic view of solutions

Relational and not only technical skill, a flexible and not rigid
attitude; a creative and intuitive , not only logical and rational
expertise. A persistent, non-volatile mastery ; an integrated
rather than sectoral professionalism .
A"holistic" approach to solutions. One has to consider the
psychological, linguistic and anthropological (the human
component) with the same seriousness with which one
considers the technological aspects (the technical component).
It is essential for the economy and the competitiveness to
use talents, skills and abilities of men and women without
prejudice or bias
Women and technologies: a winning pair

Women design, create, "invent" the technology,
T he opinion that HighTech is a skill
predominantly male and that women are
just using technologies as it were ancillary is
false.
ST EAM Vs ST EM
Barbara Bontempi
(CEO & partner DigitalBees)
The long way

to a Digital Single Market
Centro Congressi Stelline - Milan
5th November 2015
Barbara Bontempi
Connectivity:
an index of ecosystem health
Transilvanian
WiFi
Connectivity:
an index of ecosystem health
Milan
countryside
WiFi
Italy's performance in the DESI 2015

Italy ranks 25 among EU countries.
It falls in the Low performance group of countries.
Digital Agenda Scoreboard 2015
Digital advertising:
another index of ecosystem health
Italy is #4 in top ten online advertising markets

Adex Benchmark 2014
Digital advertising:
another index of ecosystem health
Online ad spend per capita

-Italy = 34
-Europe = 42
- France = 58
- Germany = 65
- Nordics & UK = > 100
Per capita online adv spending is very different by

country. Italy is quite far from best in class markets
Adex Benchmark 2014
(only) Italian founded ItaliaOnline and Banzai Media are

among the big 10 online properties in Italy
Rank by unique visitors
Source: ComScore MMX, December 2014
(only) Italian founded ItaliaOnline and Banzai Media are

among the big 10 online properties in Italy
Rank by unique visitors

All other big italian
editors/publishers are
quite in the long tail
Source: ComScore MMX, December 2014
Italian e-commerce shows ballance between local and

global strategies
Ecommerce in Italy 2015
Casaleggio e Associati
Italian e-commerce shows ballance between local and

global strategies
BUT
Italian local market is
dominated by international
marketplaces
Ecommerce in Italy 2015
Casaleggio e Associati
Digital Single Market
Local rules = local biz
Fragmented fund raising, inefficient start up processes

Geo-block applies to consumers as well as publishers
Publishers deal advertising, which is the key to unlock the
market
Publishers depends on content, which rights are locally
managed
Copyright and such norms, need proper tracking further
than cross-national agreements
Big businesses /
markeplaces
Small boundaries
Small businesses
Big boundaries
Women and Digital: Where are

We?
Panel #2
Michele Colajanni
(Responsible for "Ragazze Digitali")
Progetto Ragazze Digitali

Prof. Michele Colajanni
Dipartimento di Ingegneria Enzo Ferrari
Centro di Ricerca Interdipartimentale sulla Sicurezza (CRIS)
Universit di Modena e Reggio Emilia
Una delle tante motivazioni

(Migliori lavori 2014 in US )
Numero 1
Creatore software
Numero 2
Commercialista e revisore
Numero 3
Analista di mercato e
specialista di marketing
Numero 4
Analista di sistemi
informatici
Numero 5
Specialista in risorse umane
e in relazioni del lavoro
Numero 6
Amministratore di
reti e di sistemi
Summer Camp Ragazze Digitali

Offerta: Informatica come CREATIVITA DIGITALE
(learn by doing)
Percorso
Holly (Web
communication)
Percorso
Ada (coding)
Percorso Lisbeth
(autodifesa)
Richiesta: FORTE IMPEGNO
4 settimane (6 ore/giorno) da met giugno
Scuole di provenienza
2015
Provenienza:
Terzo e quarto anno superiori
Area Modena e Reggio Emilia
9% 7%
42%
42%
Liceo Classico
Liceo Scientifico
Istituti Tecnici indirizzo informatico
2014
11% 5% 8%
76%
Istituti Tecnici altri indirizzi
Le ragazze hanno creato
Videogiochi per PC in Python e per smartphone

Siti Web con Wordpress
Video tutorial sulla privacy nei Social Network

Logo per ciascuna edizione riprodotto sulle maglie
2014
2015
Le ragazze hanno ottenuto anche
Networking tra ragazze attive e volitive

Esperienza di vita universitaria dallinterno
Possibilit di chiarire le proprie inclinazioni e di verificare la
realizzabilit (o meno) mediante linformatica
Edizione 2015
Edizione 2014
Presente
Estensione del format ad altri Atenei (contatti con Torino,

Bologna) Concediamo tutto il materiale, ma servono
insegnati e tutor motivati
Applicazione a progetti europei (EQUAL-IST: Gender
Equality Plans for Information Sciences and Technology
Research Institutions)
Futuro
Garantito dal cofinanziamento della Regione Emilia
Romagna per il periodo 2016-2018
Realizzare un vero camp
Estensione del camp a ragazze provenienti da altri Paesi
europei
Contatti
http://www.ragazzedigitali.it
http://www.ragazzedigitali.it/digital-girls-2015-edition/
michele.colajanni@unimore.it
Antonella Ninni
(Coordinator "Eccellenze in Digitale", Chamber of
Commerce Florence)
The Digital Single Market: a revolution en rose?

MILANO, 5 NOVEMBRE 2015
Antonella Ninni
Coordinatrice Eccellenze in Digitale
Camera di Commercio di Firenze
Chi sono
Da Studi Internazionali al
made in Italy, ho scoperto
la bellezza delle piccole
aziende italiane
Esperta in promozione del Made in

Italy e innovazione locale
(Laurea Magistrale, Firenze)
University College of Dublin
ISCTE-IUL Lisbona
Comune di Firenze, Tss, Monash
University
Consulenza e Formazione alle
imprese
Digitalizzatrice per Eccellenze in
Digitale 2014
Coordinatrice Eccellenze in Digitale
Camera di Commercio di Firenze
132 digitalizzatori / 64 citt

Chi siamo
Cosa fa un
digitalizzatore?
Studia
Ricerca le aziende deccellenza
Concorda un primo incontro in bottega
Semplifica (niente sigle e inglesismi)
Crea un piano di lavoro graduale e
sostenibile nel lungo termine
Fa da tutor con incontri 1:1
Misura e confronta i risultati
Realizza workshop tematici e
formazione di gruppo
Collabora con gli stakeholder locali
Racconta le storie degli artigiani e le
best practice via blog e social
Artigiani e web? Altro che !
La storia di Filippo, Florentine Touch
La
storia
di
Silvia
e
Daniela
La storia di Silvia e Daniela, Nerdi Orafi Firenze
La
storia
di
Chiara
La storia di Chiara, Sbigoli Terrecotte
Grazie per lattenzione
Anna Puccio
(Secretary General, Fondazione Italiana Accenture)
Anna Puccio
Segretario Generale
67% donne
occupate nel terzo settore
The Digital Single Market: a revolution en rose? | Anna Puccio | Segretario Generale Fondazione Italiana Accenture | 5 novembre 2015
60% non profit

impegnato nella digital trasformation: uso dellICT
Focus Fondazione Italiana Accenture
Pi del 50% Donne

nella nostra community (su 18.000 utenti registrati)
e
ai concorsi VideomakARS & Share in Action
900 partecipanti
concorso WE-Women for Expo
In Accenture
100.000 donne
su un totale di 358.000 dipendenti
Gender mix 37,2 %

in crescita dal 2012
Best practices: What are Big Digital

Companies doing for Women
Panel #3
Mina Pirovano
(President of Lombardy Committee for Female
Entrepreneurship)
The Digital Single

Market: a revolution
en rose?
How digital tools can boost
women empowerment
Mina Pirovano, President of

Lombardy Commitee for
Female Enterpreneurship
MILAN | NOVEMBER 5, 2015
Donne, imprese e ICT: lo scenario

Settore ICT in Italia
117.341 imprese: 2,3% del totale delle attive
Settore ICT in Lombardia
25.402 imprese: 3,1% del totale delle attive
Come sono coinvolte in questo settore le donne?
In Italia 20.304 imprese femminili : 17,3% del totale
In Lombardia circa 4mila imprese : 15,7% del totale
Trend e potenzialit di sviluppo
Imprese femminili
+0,6% in Italia e +1,4% in Lombardia in un anno
LICT rosa
+2,3% in un anno (dato nazionale)
+3,2% (dato lombardo)
Best performer digitali femminili in Italia
Commercio all'ingrosso di
apparecchiature elettroniche per
telecomunicazioni e componenti
elettronici +21,3%
Portali web +21,8%
Consulenza nel settore delle

tecnologie dell'informatica +11,6%
Riparazione di apparecchiature per

le comunicazioni +14,4%
Fonte: elaborazione dellUfficio Studi della Camera di commercio di Monza e Brianza (dati settembre 2015)
Livello di diffusione degli strumenti

digitali nelle PMI lombarde
Strumenti utilizzati per comunicare, scambiare o condividere informazioni con
l'esterno nel 2011
Posta elettronica
Microblog e blog aziendali
Social network
Wiki, siti web per condividere contenuti multimediali tra
gli utenti che lo utilizzano
Blog, canali social
Sito web
Nessuno
Fonte: Elaborazione Unioncamere Lombardia su dati Istat
Lombardia
77,4%
1,7%
9,0%
2,7%
11,6%
38,1%
3,2%
Il digital divide in Italia

Focus Lombardia
43mila lombardi in digital
divide
195 comuni su 1530 (12,7%)
Digital Friends
Milano Monza e Brianza
(superato il divario digitale)
Varese (2,9%)
Como (3,2%)
%comuni da digitalizzare
Mantova (46,4%)
Pavia (28,6%)
Sondrio(20,5%)
Fonte: elaborazioni dellUfficio Studi della Camera di Commercio di Monza e Brianza su dati Ministero dello Sviluppo economicoe Infratel Italia
ICT e PIL in Italia. Quale valore aggiunto?

Valore aggiunto del settore ICT per Paese, dati OCSE 2013
1.Corea 10,70%
%
12
2.Giappone 7,02%
3. Irlanda 6,99%
Computer, electronic and optical products

Telecommunications
Software publishing
IT and other information services
10
8
6
4
2
Italia 3,72%
Quali possibilit di sviluppo per il futuro?
La rivoluzione digitale
Quali opportunit per le donne?
1.
Creazione di nuove
professionalit nel
mercato
2. Miglior qualit del
lavoro e realizzazione
professionale
3. Strumento di work-life
balance
Professioniste digitali
Donne occupate nel settore ICT
36,1% in Italia
35% in Lombardia
Occupati nelle imprese dei settori ICT in Italia
TOTALE Occupati
Fabbricazione di computer e prodotti di
elettronica e ottica, apparecchi
elettromedicali, apparecchi di misurazione e di
orologi
Edizione di software
Telecomunicazioni
Produzione di software, consulenza informatica
e attivit connesse
Attivit dei servizi d'informazione e altri servizi
informatici
Riparazione di computer e di beni per uso
personale e per la casa
TOTALE
Donne
Totale
% donne
36.633
762
33.880
116.951
2.742
98.763
31,3%
27,8%
34,3%
73.383
256.007
28,7%
79.403
126.705
62,7%
10.143
234.204
48.012
649.180
21,1%
36,1%
Fonte: Elaborazione Ufficio Studi della Camera di Commercio di Monza e Brianza su dati Istat - ASIA 2011
Ricerca di personale nell ICT

Il divide di genere riguarda solo il 6,4% dei nuovi assunti ICT nelle grandi imprese
Il fenomeno riguarda il 40,8% per le imprese con meno di 10 addetti
Assunzioni previste dalle imprese dellICT
di cui (in %)
Genere ritenuto pi adatto allo svolgimento della
professione
Assunzioni
previste
TOTALE ICT
Fabbricazione di computer, unit periferiche,
componenti e schede elettroniche
Servizi informatici e delle telecomunicazioni
RIPARTIZIONE TERRITORIALE
Nord Ovest
Nord Est
Centro
Sud e Isole
CLASSE DIMENSIONALE
1-9 dipendenti
10-49 dipendenti
50-249 dipendenti
250 dipendenti e oltre
Fonte: Unioncamere - Ministero del Lavoro, Sistema Informativo Excelsior, 2014
uomini
ugualment
e adatti
donne
16.010
12,8
7,8
79,5
1.090
14.920
38,5
10,9
6,1
7,9
55,4
81,2
6.050
3.030
4.180
2.750
10,7
14,3
18,1
7,6
7,2
11,4
5,3
8,8
82,1
74,4
76,6
83,7
4.870
2.410
2.740
5.990
23,9
19,1
6,5
4,0
16,8
9,1
2,2
2,4
59,2
71,8
91,3
93,6
Smart working
Nuove
tecnologie
Cambiamenti
sociali
Ripensamento
delle politiche
e dei modelli
di
organizzazione
del lavoro
Miglioramento
della vita e
benessere
collettivo
Circolo virtuoso di
comportamento
nelle imprese e
nelle persone
Donne ICT and empowerment

Best practice
Amadeus Italia S.P.A.

IT PROVIDER di riferimento per il mercato
viaggi e turismo in Italia
Nata nel 1987 da Lufthansa e Scandinavian
Airlines per creare un nuovo sistema di
distribuzione globale della filiera turistica,
oggi il pi grande provider europeo,
impegnata nella distribuzione e nella fornitura
di tecnologie avanzate per lindustria globale
dei viaggi e del turismo.
Dal 2013 il numero1 della societ una

donna: Francesca Benati
Tra i senior manager 1 su 5 donna
Donne ICT and empowerment

Best practice
Maga Animation Studio
Nata nel 1996 con lo scopo di sviluppare
nuovi linguaggi nellanimazione per Tv e
Cinema. Collabora con Disney e i maggiori
broadcast italiani.
La componente femminile, in un primo
tempo una minoranza, oggi la parte
preponderante della compagine produttiva
della societ.
Le donne allinterno della societ ricoprono
ruoli chiave per lazienda:
Production
Manager,
Art director,
Supervisor dellanimazione/regia,
Licensing manager,
Administration.
Ricerca software e dimmagine
Perch limitarsi a giocare ad Angry Birds

quando lo si pu progettare?
Neelie Kroes
Vice Presidente della Commissione Europea
Girls in ICT day
Roberta Cocco
(National Plan Director, Microsoft Western Europe)
Nuvola Rosa
Donne, Scienza e Tecnologia
Roberta Cocco
National Plan Director
Microsoft Western Europe
@robi_cocco
Nuvola Rosa
Iniziativa socio-culturale ideata da Microsoft Italia nel 2013
Obiettivo
Colmare il digital gender gap nei campi della scienza,
tecnologia, matematica e ingegneria
Target
Ragazze italiane e straniere tra i 17 e i 24 anni
Scenario
Entro il 2018 il settore IT potr occupare solo la

met dei posti di lavoro esistenti
Entro il 2020 ci saranno 2 milioni di posti vacanti
nel settore IT
Le donne sono solo il 30% della forza lavoro nellIT
Solo il 15% dei dirigenti nel settore ICT sono donne
rispetto al 45% di donne dirigenti iin altri settori
Solo il 19% di imprenditori nellICT sono donne
rispetto al 40% di donne imprenditrici in altri
settori
Solo il 6% di Ministri dellInnovazione, Legislatori
in ambito IT e CEO delle top 100 aziende di settore
sono donne
Il percorso
Firenze
2013
Roma 2014
Milano 2015
I Partner
Sinergie tra settore privato
e settore pubblico
Endorsement internazionale
grazie al sostegno
delle principali
organizzazioni internazionali
UNWomen | ITU |
UNRIC | UNESCO
Il format
Conferenza stampa
di lancio
In concomitanza con
il GIRLS in ICT Day
promosso da ITU, per
presentare liniziativa alla
stampa, influencer, istituzioni
3 giorni di
formazione gratuita
sulle digital skills
Cloud computing, Big Data,

IoT, coding, social media,
digital marketing
Eventi collaterali
Conferenze, talk show,

hackathon, incontri
con role-model e ospiti
internazionali
Piattaforma digitale
e campagna social
Notizie sugli eventi
in programma,
approfondimenti, video
e molto altro
www.nuvolarosa.eu
La formazione
La formazione
Oltre 150 workshop, tenuti da volontari Microsoft e dei partner,
oltre a numerosi collaboratori e speaker internazionali
3 programmi specifici per target
Pink Teens
Pink Academics
International Pink
Coinvolgimento delle Universit
sia per ospitalit che per recruiting delle ragazze
I risultati
Roma 2014
+ 700 ragazze
Firenze 2013
+ 400 ragazze
+ 1500 tweet
+ 40 corsi
+ 7500 tweet
+ 50 corsi
Milano 2015
+ 1900
ragazze
# 18
nazionalit
+ 11500 tweet
+ 150 corsi
+160 articoli
Verso il futuro
Computer Science
can unlock
the best opportunities
in the World
Satya Nadella
Grazie!
Smartworking & Co-working: Digital

Solutions to Live Easier + Work better
Panel #4
Chiara Bisconti
(City councilor)
Aviva Italy - Private and confidential
12
13
14
18 Febbraio 2016
Luisa De Vita
(Research fellow, Sapienza University)
Verso un nuovo modo di lavorare? Sfide e

prospettive
Luisa De Vita
luisa.devita@uniroma1.it
The Digital Single Market: a revolution en rose?

Milano, 5 Novembre 2015
Nuove esigenze: le imprese
Flessibilit
Innovazione
Internazionalizzazione
Cambiamento dei modi e dei mondi della
produzione
Ridefinizione dei tempi e dei ritmi
Nuovi bisogni: i dipendenti
Complessi e multifattoriali
Aumento et media
Aumento instabilit lavorativa
Aumento della vulnerabilit e delle situazioni di dipendenza
Maggiori necessit legata alla conciliazione
In cambiamento rispetto
Alla situazione economica, sociale, politica
Alle caratteristiche personali e familiari
Al momento del ciclo di vita
Al ruolo ricoperto
Le risposte
1. Il welfare da costo a investimento: il cosiddetto

welfare dellinvestimento sociale
2. Il sostegno alla capacitazione e attivazione dei
soggetti
3. Il nuovo protagonismo delle imprese che a fronte:

di una forte contrazione delle risorse pubbliche
e di salari mediamente pi bassi rispetto allUe
diventano strategiche
nella erogazione di servizi e/o dispositivi
nella predisposizione di interventi di riorganizzazione
lavorativa: smart working e co-working
Obiettivo: coniugare competitivit e solidariet
Elementi di innovazione
Possibilit di ragionare:
sul tema della qualit del lavoro
sullimportanza di attivare politiche per il complesso dei
dipendenti
riducendo:
Lottica quantitativa e strumentale:
Es. politiche di pari opportunit che hanno promosso loccupazione femminile
senza pero domandarsi pi donne ma dove? Con quali condizioni lavorative?
Supportate da chi?
Le implicazioni di genere e lenfasi sulla sola responsabilit

individuale:
Es. politiche di conciliazione
Opportunit
Inquadrati in questa logica i meccanismi di

riorganizzazione dei tempi di lavoro possono
favorire:
La definizione di politiche per il complesso dei
dipendenti
Una maggiore flessibilit e contenimento dei costi
legati a periodi pi o meno prolungati di assenza
Nuovi meccanismi di valutazione
Ridisegno delle prassi organizzative
Rischi
I rischi sono invece connessi:

Alle differenze gi esistenti tra i lavoratori
(istruzione, ruolo, tipologia di azienda.)
Alle differenze tra territori pi o meno virtuosi
Alla tendenza a privilegiare logiche di breve periodo
A privilegiare aspetti legati allimmagine e alla
reputazione
Isolamento delle imprese
Ottenimento del consenso vs qualit del lavoro
Prospettive future
Regolazione anche normative (in corso)

Il coinvolgimento delle parti sociali e dei dipendenti
analisi dei fabbisogni, attuazione, monitoraggio)
Predisposizione di una governance istituzionale
forte
Grazie per lattenzione!!
luisa.devita@uniroma1.it
Riccarda Zezza
(Social Entrepreneur, founder PianoC)
Investigating (three)
words
Riccarda Zezza, Piano C
October 2012
December 2012
June 2013
Today we speak about

digital solutions to live
easier
and work better
We have them all (already).
So, what are we missing?
Word number 1
Culture = (?)
Culture: noun
the beliefs, customs, arts, etc., of a particular society,
group, place, or time
a way of thinking, behaving, or working that exists in a
place or organization (such as a business)
Culture = (?)
Culture has three divergent meanings:

theres culture as a process of individual enrichment, as when we
say that someone is cultured (in 1605, Francis Bacon wrote about
the culture and manurance of minds);
culture as a groups particular way of life, as when we talk about
French culture, company culture, or multiculturalism;
and culture as an activity, pursued by means of the museums,
concerts, books, and movies that might be encouraged by a
Ministry of Culture (or covered on a blog like this one).
Each time we use the word culture, we incline toward one or another of its
aspects:
toward the culture thats imbibed through osmosis
or the culture thats learned at museums,
toward the culture that makes you a better a person
or the culture that just inducts you into a group.
Critic Raymond Williams, Keywords,
Word number 2
Innovation = technology
Innovation: noun
1: the introduction of something new
2: a new idea, method, or device
Innovation = technology??
Word number 3
Technology = ?
Many women are driven by the desire to do

work that benefits their communities.
Fewer women are pursuing careers in artificial intelligence because
the field tends to de-emphasize humanistic goals.
Men tend to be more interested in questions about
algorithms and mathematical properties.
Since men have come to dominate Artificial Intelligence,

research has become very narrowly focused on solving
technical problems and not on the big questions
Quartz, Inside the surprisingly sexist world of artificial intelligence,

October 25th 2015
One more reason why

technology needs
women
1. We have a lot of technology already

2. We need to invest in culture
for the mindsets and the behaviours to be

able to properly and happily USE what we
have
3. And we need diversity in technology
to be less algorithm focused and more

directed to solving real life, humanitarian
problems
Riccarda Zezza, Piano C

Atti - Convegno 5 Novembre 2015

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MILAN

The Digital Single Market:

La Vice Presidente del Senato della Repubblica

Roma, 5 novembre 2015

IL MERCATO UNICO DIGITALE - UNA RIVOLUZIONE ROSA?

La Vice Presidente del Senato della Repubblica

zavorra per le tante imprese che potrebbero beneficiare di questo ma si

La Vice Presidente del Senato della Repubblica

Sono due i settori su cui intervenire ma va fatto rapidamente perch i

La Vice Presidente del Senato della Repubblica

contribuire alla crescita economica e al benessere delle societ in cui vivono. si

The Long Way to a Digital Single

Milano, 5 Novembre 2015

The Digital Single Market: a revoluton en rose?

The long way to a Digital Single Market

Tutavia, le barriere atualmente esistent:

Necessit di adeguare il mercato unico europeo allet digitale

Il Mercato Unico Digitale punta ad eliminare la molteplicit di

OBIETTIVO GENERALE DEL DSM: abbatere le barriere per sbloccare

modelli di business e amministratvi migliori

aumento soddisfazione consumatori (es. prezzi inferiori,

creazione nuovi post di lavoro

Scarsa fducia sia da parte delle imprese sia dei consumatori

Solo il 15% dei citadini europei acquista online da un altro

Solo il 7% delle PMI vende allestero

11,7 miliardi di euro il risparmio per i citadini UE se fossero

Tra i 415 e i 500 miliardi di euro lanno generabili da un

Quasi la met della popolazione UE manca di competenze

La strategia per il mercato unico digitale defnisce 16 azioni chiave,

PILASTRO 1: Migliorare laccesso ai beni e servizi digitali in

Norme per agevolare commercio eletronico transfrontaliero

Atuazione pi rapida ed omogenea delle norme di protezione

Servizi di consegna dei pacchi pi efcient e a prezzi accessibili

Eliminare il geoblocco ingiustfcato (= i venditori online che

Norme in materia di anttrust individuare eventuali

Modernizzazione legislazione sul dirito dautore

Revisione diretva sulla trasmissione via satellite e via cavo

Semplifcazione del regime IVA

PILASTRO 2: Un contesto favorevole in cui i network e i servizi

11. Analisi detagliata ruolo piataforme online (modo di

PILASTRO 3: Massimizzare il potenziale di crescita

La realizzazione pratca di queste azioni richieder un costante

transfrontaliero nell'Ue, prima di elaborare le sue proposte

Group of the Progressive Alliance of

TOWARDS A DIGITAL UNION: MORE THAN JUST A MARKET OR AN AGENDA

Adapting Digital Europe's changing industrial and innovative base

1. Adapting Digital Europe's changing industrial and innovative base

The S&D Group calls on Commission and Member States to:

2. Digital jobs for all

3. Investing in a Digital Union: infrastructure, e-government, e-skills

Broadband Infrastructure deployment and investment

Digitally inclusive modern public administrations

promote and encourage the re-use of public sector information

From school to skills - ICT life skills are for all.

4. Making EU law digital, trusted, fair and responsible

Establishing a trusted Digital Union

Accessing an affordable open internet:

put an end to retail roaming charges inside the EU including data

A fairer Digital Single Market for consumers and citizens:

The online world must respect 'offline' rules:

Promoting a sustainable, inclusive global digital policies

2015 Didael KTS S.r.l. Gianna Martinengo All rights reserved

2015 Didael KTS S.r.l. Gianna Martinengo All rights reserved