Reema, koi tujh sa kahaan?

by Zeeshan Ghayur

It was once a shining industry, creating global records, masterpieces, reaching its stage of
maturity, and then it happened rather than focusing on continued innovation it begins to
decline. Stars who were used to nothing but originality filed retirements, all because of
the copycats who had stepped into the once high stake enterprise. Lollywood' thus
began declining and at a very rapid rate. 1980s marked the complete disappearance of the
Pakistani Film Industry from the global panorama. Highlighted then was the neighboring
country's rising industry, though copycats existed in it, but innovation was embraced
realizing that there is a need for a backbone. Pakistan, thanks to the fast emerging
ignorant fools, is now left with just 75 running cinemas featuring Pakistani films as they
release. On the whole the country is sadly left with just six big names in movie studios
nationwide that are yet again slipping into bankruptcy.
A rising star that the entire nation applauded with joy and honor now comes out with
misbehavior of conmen. Justified with fake background family history Reema renames
herself to Reema Khan. Khans rule the neighboring industry and without having to
realize that, it's more of the ruling Khans' continued struggle towards self innovation that
has led them to the top of the polls. The leading female actor used to receiving applauds
with aged old formulas steps into yet another black hole. R.K (Reema Khan)
Productions, a name inspired by the deep lead strategy to receive favor from the
neighboring high rising stakes enterprises is born with releasing its first film Koi Tujh Sa
Kahaan'.
Pakistani voices aren't of an international standard, though the globe continues to
applaud the Pakistani Music Industry, the actress justifies her signing up of an entire
bunch of Indian singers. Javed Sheikh with his Yeh Dil Aap Ka Huwa' signing up an
entire crew of Indian singers was somehow able to catch some sympathetic Indian
business deals. Notwithstanding the fact that copyrights are occupying the neighboring
industry minds, the name RK (inspired by the Indian legend, Raj Kapoor and his
production company of the same name) would itself contradict their decisions of being
sympathetic to yet another actor. Fools can't win any race and so it happened to this
female actor whose film did manage to run in the Indian cinemas, but for not more than
two shows.
Using on the set sounds as the neighboring country has begun using too, RK
Productions' Koi Tujh Sa Kahaan has the most disappointing sound that any movie
could have ever had. Not realizing that the audience can hear the behind-camera sounds
in between dialogues and then there are those irritating fluctuating levels of dialogues
spoken, totally ruin the taste of the movie.
Riding the producers to earn finance for the movie's production, having a bit of
innovation in the film, the female actor turned director and producer has managed to
produce a success at the Pakistani box office. 2005 has been a year of Pushto films with
23 films getting released in the first half of the year. One of four Urdu films was a hit on
the box office and that's none other than Koi Tujh Sa Kahaan'. Four Punjabi films were

released while just one of them received an average audience in business.

Reema started her film career as a child artist in a Punjabi film Qismat released in 1985
starring Anjuman, Yousuf Khan, Sultan Rahi, Sangeeta, Arifa Siddiqi, and Nanha. Madam
Noor Jehan, Mehnaz and Mehdi Hassan gave their powerful voices to strengthen the
soundtrack. Her actual film career started with the Urdu blockbuster Bulandi, where she
starred with the top most actors of our industry today, Shaan.
Giving an interview to She; Reema gave her following reply:
"I did not go to India for the music of my film. These are just rumors, but when you set
out to do a big project these rumors do circulate. I went to India in February and the
music for my film was over and done within October 2003. In October, I did go there to
make use of their instruments, equipment and recording facilities. I didn't just go there
for the heck of it - there were some finer details that I could only get in India. For
example, for the chorus. I wanted some powerful voices, which unfortunately we didn't
have here, so I took those from there. No doubt we have an abundance of talent here,
but few singers whom I approached were asking for a bomb and I was getting big names
in playback singing from India for almost half the price, so obviously, I went where I
could not only save money and but also get quality and known voices. When I started
working on the music of my film. I had a chat with Adnan Sami last year in July because I
wanted to take him as the music director, but his album had just been released and he was
on a world tour. He was, naturally, extremely busy and he declined. So I approached
Amjad Bobby who is now my music director. The songs have been written by Aqeel
Ruby. I have worked on a professional level throughout.
Our industry is basically dead at this point, not because we lack talent, but because
movie-goers have started to demand the quality that they see in international films clarity in picture, sound, storyline, etc. when one doesn't find these facilities here,
naturally one will go to India, Bangkok, London or America - wherever the budget
permits. I have no intention of having an Indian tag pasted on my project, but the simple
aim is to produce quality work. I am, after all, making the film for Pakistan and using my
hard-earned money to work towards the betterment of my project and to give my
industry a good image. Our films, that the public has rejected and forgotten, should be
revived."
This middle aged female actor/director/producer is so far the second lady in the entire
industry history to act, direct and produce simultaneously. With a massive promotion
campaign, an outdoor location of Malaysia, Reema has certainly won the hearts of our
distracted nation.
Pak Showbiz for now is smiling away, applauding the female actor on yet another
successfully portrayed drama, wishing her all the success in future.

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