This poster has multiple forms of

synergy. Her music video is promoted

within this poster because the image
of her in the central third is from a
scene in the music video Tennis
Court. In this image she is wearing
the same clothing and make-up as
what she is wearing within the music
video making a direct association
between the two.
There is also synergy for her album
as the tour poster presents the name
of her album Pure Heroine. This
therefore promotes that particular
album also linking back to the
previously mentioned synergy of her
The text used for both the title and
dates of the tour stand out through
the simplicity of the design. This is
has an intertextual link to her album
because the use of bold capital
letters are used throughout. Thus
creating a theme for herself that will
be used on every platform of
displaying her work.
There is also a double meaning within
the title of her album Pure Heroine.
Heroine can be interpreted in two
ways. It can be interpreted that she is
the stereotypical dominant woman
that would usually be associated with
heroine. Although there is also a link

The composition of this poster is split

up into thirds. The top third consists of
the name of the artist and tour. The
artists name is the largest font to
signify that she is the main artists
within the tour. In contrast to the guest
artist Oliver Tank who is written in the
same font size as the dates.
The centre third is of Lorde. This allows
her to become to focal point therefore
making it clearer to people who may
not be the primary audience who she
is.
Finally, the bottom third contains the
dates and locations that Lorde will be
performing at. This would be a
significant part of the tour poster
Lighting is an important aspect of a
tour poster because it allows the artist
to portray what genre of music they
perform. For example, Lordes music is
described as dark. This is therefore
represented through the use of black
background colouring. As well as the
low key lighting used on the artist
herself. The main form of lighting being
projected is from behind her. This
allows her to become the focal point of
the tour poster and prevents her from
merging into the background.