E-MARKETING AND ITS

FUNCTION

Presented to:
Sir Ahsan Habib Abid
Presented By:
Muhammad Ahsan Rafique 20007
Muhammad Asim Rafique 20006
Labeeb Rehman
Martha Hayat
20053
Rozeena Ikhlaq
20043
Iqra Arif
20054

E-Marketing Today

E-Marketing
e-Marketing is Marketing that uses the internet as
manifestation media.
- Mark Sceats

e-Marketing is the sum of all activities a business

conducts through the internet with the purpose of
finding, attracting, winning and retaining
customers.
- CISCO Systems

Functions of E-Marketing
After sale
services
Risk
Bearing

Product

Selling

Price

E- Marketing
Functions

Place

Buying

Promotion

Financing
Distribution

Functions of E-Marketing
Product :
We walk into a shop and see a product we like, we can assess it, touch it.
Online, this immediate tangibility disappears
By the use of E Business it The buyer knows immediately about product
features, the facts, not a sales persons assumptions.
Price :
Pricing is always difficult to do and must take into account many considerations.
Traditionally pricing was about finding about your costs, discovering how much
consumers are willing to pay
The internet gives consumers the power to shop around for the best deal at a
click of a button the website such as www.kaymu.pk and www.daraz.pk has
flexibility for the user to buy whatever finds suitable .

Functions of E-Marketing
Place :
The challenge for online retailers is to ensure that the product is delivered to the
consumer within a reasonable time. Location is important within our place strategy.

Promotion :
Promoting products and service online is concerned with a number of issues. Having
a recognisable domain name is first stage towards e-promotion.
Most of the organanization today are promoting their business through different
sources like
placing Banners.
Advertising on other web pages.
Social Media

E-Distribution
it is a distribution concept which refers to electronic buying and
selling of goods and services over a public it deals with
Order processing ,
Shipping via proper channel
Track customer information
Deliver to customer

Financing:
Financing deals with the part of marketing to providing incomes for your
business. It refers to how you can raise capital to start operation and remain in
business. It refers to your modes of payment for the goods and services
transferred to your costumers.

Buying :
the function of buying is performed in order to acquire quality materials for
Selling for target audience.

Risk Bearing:
The process of moving a finished product from the point of shipping to the
point of origon such risks as in product damaging, Safety insurance etc.

After sales-service:
After sales services is an effective marketing strategy to building a long
lasting customer relationship, staying ahead of your competitors while making
profit for your organization.