PENNY MCINTYRE

220 Little John Tr. NE Atlanta,

GA 30309
pennymcintyre13@gmail.com
EXECUTIVE SUMMARY
Senior Executive and international business leader with extensive experience living and working abroad in Asia, Russia,
Europe, Eurasia, Middle East and Africa. Recognized for applying consumer insights within and across cultures to drive
innovation and business results. Skilled in solving business issues combined with an understanding of the cultural
implications of strategy and implementation. Leads and builds businesses and teams in both developed and emerging
markets while identifying and retaining local talent. Making the complex simple and making the simple impactful to build
strategies and innovative tactics for growth is a career hallmark.
PROFESSIONAL EXPERIENCE
SUNRISE SENIOR LIVING, Washington, D.C.
CEO

11/2013 - 5/2014

Hired by KKR to re-orient focus towards growth for newly privatized leading company within the senior living industry.
Managed the subsequent sale and transition to Revera Senior Living ( www.reveraliving.com).
Initiated consumer segmentation, customer satisfaction, and partner research as pre-curser to developing Growth
Plan
Rolled out new communication and operational processes with focus on Quality Care.
Delivered community and management company NOI and cash.
NEWELL RUBBERMAID (NYSE: NWL), Atlanta, Georgia

2009 - 2012

Responsible for Office Products business unit turn regaining profitability and leading market shares internationally.
Subsequently promoted to run the consolidated Consumer Products Group generating profit growth through restructuring
synergies and redefining innovation and sales strategies.
President, Consumer Group

2011 - 2012

Defined global strategy for the $3.2B Newell Rubbermaid Consumer Products Group including iconic brands
Rubbermaid, Sharpie, Calphalon, Levolor, Paper Mate, and Parker.
Instituted a new business model centered on winning at the point of decision, prioritization of geographic expansion,
and differentiated approach to consumer engagement.
Expanded distribution across the portfolio through new Customer Development Organization, diversifying customer
base.
Generated savings in excess of $50M through consolidation of selling organization, reconfigured business unit
structures, and executing supply chain improvements.
President, Office Products Group

2009 - 2011

Developed strategic plan to reorient the business for growth, while significantly improving profitability and capability.
Responsible for $1.6B in revenue, with over 70% volume based in Latin America, Europe and Asia.

Exceeded year one targets for sales, profit, and cash upgrading capabilities within Marketing, and Supply Chain
while establishing process around geographic expansion, pricing architecture and category management, which set
the standard for Newell Rubbermaid.
Generated strong core revenue growth and operating margins following the recession: top line over 4% 2010 and
2% 2011, improved Gross Margin by 430 bps, generated over $90M in profit, a 260 bps improvement, and
decreased inventory delivering 10 day improvement.

Grew brands globally, strengthening share lead and delivering record equity scores with Sharpie. Restored Paper
Mate to market leadership, launching InkJoy, a significant new innovation globally, and entering Brazil with the broad
writing portfolio.
Retooled retail and innovation strategy for the Fine Writing business, achieving double-digit growth in China, Japan,
and emerging markets and leading global market share.
Re-engineered supply chain, selling organization, and the sourcing strategy. Implemented Newell Rubbermaids first
pricing architecture in EMEA, ahead of EPC/SAP implementation, which set a more effective cost to serve model
for Newell Rubbermaid.

THE COCA-COLA COMPANY (NYSE: KO), Atlanta, Georgia, USA

1998 - 2009

Spent seven years working abroad in Russia, South Africa and England as Marketing Leader developing and executing
brand building and team development across the portfolio of countries. Promoted to Senior Vice President of newly formed
Global Non-Carbonated and New Beverages Business Unit, based in Atlanta, leading strategy for global businesses.
Moved to General Management as Senior Vice President within the US Business Unit.
Senior Vice President & General Manager Still Business Portfolio, Tea, Coffee, & Water
Coca-Cola North America

2007 - 2009

Led the North American Tea, Coffee, and Water business with P&L responsibility of over $500M. Managed multiple
supply and distribution routes and a cross-functional team.
Developed breakthrough portfolio strategies and plans for water, tea, and coffee to accelerate growth and establish a
leadership position.
Evaluated non-traditional approaches to supply chain, route to market, and acquisition opportunities.
Negotiated North America licensing agreement, gaining a degree of freedom to pursue a broad
range of coffee opportunities.
Executed an exit strategy for non-performing license brands.
Restaged Nestea, achieving double-digit growth in key tea credential packs.
Senior Vice President, Global Marketing, Non Carbonated & New Beverages Business Unit,
Atlanta, Georgia, USA

2005 - 2007

Led the Marketing, Strategy, and Innovation functions including global brands Minute Maid, PowerAde, Dasani, and
Georgia Coffee and over 3 billion in volume annually.
Led vision, strategy, and innovation pipeline development for juice/Minute Maid, water, sports drinks, tea, and
coffee platforms.
Delivered high single digit growth in both volume and profit by building the capability and capacity of the Non
Carbonated Beverages/New Beverage function globally.
Identified key initiatives to achieve transformational growth whether organic or through
acquisitions.
Achieved share and profitability improvement in key markets such as Japan, China, Mexico, and
Northwest Europe.
Drove juice business with a new positioning and innovation strategy linked to value added
wellness.
Developed and implemented a global portfolio prioritization tool to align resources globally on highest priority
initiatives, which was adopted by Corporate Strategy department.
Restructured the relationship with Business Partners Worldwide, a joint venture with Nestle, clarifying scope of
agreement around moving into health and wellness teas.
Strategic Marketing Director, Europe Eurasia, Middle East Group, London, UK

2001 - 2005

Led Marketing function across the business unit for Coca-Cola, Coca-Cola Light/Diet Coke, Fanta, and Sprite, over 80%
of Group volume and 20% of the total company profit, managing $600M in direct marketing investment. Directed a team
of functional experts while overseeing the marketing group of over 200 associates.

Delivered over 5% CAGR in the period on lights portfolio, improving European region profitability.

Significantly accelerated innovation in existing business with successful launches under Coke, lights, and packaging.
Growth rate of the Core CSD brands over the period was approximately 2% or almost 4 billion unit cases,
driven by both innovation and superior marketing.
Grew the diets/lights portfolio over 300 bps as percent of mix and achieved a CAGR of almost 7% over the
four years, improving overall profitability and positioning of the company in the increasingly contentious
sugar debate within Europe.
Initiated Revenue Management and a new system for tracking, measuring, and modeling brand contribution, providing
real-time insight on the impact of marketing decisions on the P&L and guiding more profitable choices. Concurrently,
built marketing talent (Marketing Core Competency Model, Marketing Training Program, Marketing Leadership
Development), all of which formed the foundation of the global capability called The Coca-Cola Way of Marketing.
Oversaw the marketing components of Euro 2004, Greece Olympics, and Turin Olympics and served as a
member of the EMEA Steering Committees for both Euro and Turin games.

Division Marketing Director, Southern & East Africa Division,

Johannesburg, South Africa

1999 - 2001

Managed Marketing throughout 27 countries in southern and eastern Africa, one of the top 10 Divisions within The
Coca-Cola Company responsible for over half a billion in volume and the major contributor to Africa group profits.
1998 - 1999

Region Marketing Manager, Eurasia Region, Moscow, Russia

Served on the management team developing and executing strategies and tactics to rebuild The Coca-Cola business, post
the economic crisis. Managed and developed a team of 30 individuals. Promoted two locals to a senior position with the
objective of moving the management team from foreign to local employees.
1982 - 1998
1997 - 1998
1992 - 1996
1982 - 1992

S.C. JOHNSON, Racine, Wisconsin, USA

Global Category Director, Cleaners, Racine, Wisconsin
Group Product Manager, Household Products, Tokyo, Japan
Various Positions with increasing responsibility, Brantford, Canada and Racine, WI
AWARDS & RECOGNITION
Women of Excellence Honoree, Business-to-Business Magazine, Atlanta, Georgia
Outstanding Leadership Honoree, Board Directors Network, Atlanta, Georgia
Outstanding Leadership in Diversity, Newell-Rubbermaid, Atlanta, Georgia
Top Diversity Board Candidate, The Agenda Diversity 100, New York, New York
A Financial Times service
Women to Watch, The Diversity Journal, Westlake, Ohio
Women of Achievement, YWCA, Atlanta, Georgia
Woman on the Way, Atlanta Magazine, Atlanta, Georgia
EDUCATION & QUALIFICATIONS
Bachelor of Business Administration, Honors, University of Western Ontario, Ontario, Canada
IWF/GW On The Board graduate
PROFESSIONAL & COMMUNITY AFFILIATIONS
Chairman, Board of Directors, Newell-Rubbermaid Foundation
Executive Chair, Newell-Rubbermaid Black Employee Resource Group
Member, Board of Trustees, Oglethorpe University, Strategy Committee
Member, Georgia Board Network
Member, Committee of 200, Council Member
Member, International Womens Forum

2012

2012
2012
2011
2010
2010
2010
2009

1982
2013
2012
2009 - 2012
2010 - 2013
2012- Present
2011- Present
2011- Present