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ACKNOWLEDGEMENT

This project would not have came into existence without the guidance and support
of my Teacher Ms. Swati Singla who was there to help me and guide me at every
day.
I would like to extend my gratitude towards the respondent who gave their
precious time to fill my questionnaires. At last I would like to thank my family
member and my friends.

Vikash Kumar Rattan Singh

(80911320038) (80911320029)
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CONTENT
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1. Introduction 01

2. Review of Literature 04

3. Objective of the study 12

4. Methodology 16

i. Type of sampling

ii. Measurement and Scaling

iii. Sampling Data

iv. Data analysis techniques

5. Limitation of the study 21

6. Analysis 23
i. Factor analysis 24
7. Conclusion 36

8. Summary 39

9. Bibliography 42

10.Questionnaire 48
11. Thank you 49
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Introduction

INTRODUCTION
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Mobile users today want their handsets to be converged devices handling multiple
functions, entertainment being the most important among them. They want their
mobile to be fully loaded with top-end features, but they want all that at affordable
costs. Integrated digital camera, music player and stereo FM radio are the three
main features which would drive users towards upgrading their handsets.

These features are available in mid range and high-end handsets so far, and the
common user now demands these features in ordinary handsets which can be
affordable. On the other hand, MMS has failed to catch the fancy of the masses due
to its high costs of transmission over the networks and relatively cheaper alternate
modes of downloading videos available through Internet. Other features like
Games, Calculator, Reminders/Scheduler/Organizer, Polyphonic ringtones etc have
become hygiene features and are a must for any handset. None of these features is
a differentiator anymore. Apart from Integrated Camera, Music player and Stereo
FM radio, a Speaker phone is another feature that emerges as the driver for
replacing the current handset. This feature can be a most cost effective
differentiating feature for the low end phones.

Most handset vendors have been bringing out new models at fairly regular
intervals. The maximum activity takes place at the high end, where the launch of a
newer model makes the older model cheaper, shifting it to the mid segment. The
handset vendors need to address these expectations of the mass market to be able
to entice them towards their products.

3G

is the Third Generation of mobile phone standards and technology, superseding


2.5G. It is based on the International Telecommunication Union (ITU) family of
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standards under the IMT-2000. 3G networks enable network operators to offer


users a wider range of more advanced services while achieving greater network
capacity through improved spectral efficiency. Services include wide-area wireless
voice telephony, video calls, and broadband wireless data, all in a mobile
environment. Additional features also include HSPA data transmission capabilities
able to deliver speeds up to 14.4Mbit/s on the downlink and 5.8Mbit/s on the
uplink. Unlike IEEE 802.11 (common names Wi-Fi or WLAN) networks, 3G
networks are wide area cellular telephone networks which evolved to incorporate
high-speed internet access and video telephony. IEEE 802.11 networks are short
range, high-bandwidth networks primarily developed for data. 3G technologies
enable network operators to offer users a wider range of more advanced services
while achieving greater network capacity through improved spectral efficiency.
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Mobile Introduction

Apple i-Phone
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This was the most awaited phone in the Indian market. It is now here, but not
before it became famous throughout the rest of the world. Renowned for its chic
design and easy-to-use functions the iPhone has tremendous features such as its
wide and clear screen, iPod, internet capability with classic web browser, GPS
mapping, and last but not lease, a phone.
Apple iPhone is being offered in the USA for the price of $199, so the awaiting
buyers in India expected the same price. Unfortunately, that is not what happened.
To grab hold of this hot item, you will have to shell out Rs.31,000 for the 8GB and
Rs. 36,100 for the 16GB. If you want to pick up more than one, you may consider
flying overseas to make your purchase. Even with airfare included, you may just
save a few rupees!

HTC Diamond Touch


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This is the most talked about phone among the corporate and business people of
India. Loaded with tons of great features, it is one of the slimmest phones in the
touch category. It boasts of the most famous business platform out there Windows
Mobile. This slim trim companion comes with Windows Mobile 6.1 Professional,
it weighs a mere 110 g (with the battery), it is GPS enabled, has a 2.8-inch touch
screen, 4GB internal usage, and will even tell you the weather reports with HTC
Weather. No, an umbrella is not included. So if you are not mobile savvy but care
about the Windows Mobile Platform and the business related apps then go for HTC
Diamond Touch. This one truly is a diamond in the rough!
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NOKIA N96, N95

Finally it’s time to talk about one of the most famous brands on the planet, Nokia.
Nokia N96 is great improvement on the already excellent N95. People are no
longer calling it a mobile but rather, a new multimedia computer as it has virtually
everything a computer should have.
Easily accessing internet videos is a highlight of this sophisticated phone. In select
markets, the integrated DVB-H receiver offers live broadcast TV with an
automatically updating program guide. It also boasts of a 5 megapixel camera,
GPS, Bluetooth wireless technology, WLAN, and a DVB-H Receiver.
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BlackBerry Storm 9500

The highly anticipated BlackBerry Storm 9500 today made its first official
appearance, popping up on German Vodafone web site. Images and specs of the
first touchscreen RIM-manufactured device have been floating around the net for
what seems like ages but it hasn’t yet been officially announced. If all the rumored
features are confirmed when the device actually sees daylight then the Apple
iPhone 3G might be up for quite a challenge. The specifications of the BlackBerry
Storm 9500 that are already known include a 3.3” touchscreen with a resolution of
360 x 480 pixels. The tri-band 3G with HSDPA and the quad-band GSM support
makes it capable of global roaming. The Storm 9500 is running on a 624 MHz
CPU and has 192 MB of RAM and utilizes a new version of the BlackBerry OS,
optimized for touchscreen input.
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Samsung i8510 INNOV8

It is an imaging powerhouse, with its 8 megapixel autofocus camera that offers


image stabilization and blink, smile, and face detection, for perfect photos. The
camera also features the ability to take panoramic photographs, and uses the
handset's built-in GPS receiver to geotag photos with location information. The
i8510 INNOV8 is capable of recording QVGA video at up to 120 frames per
second and VGA-resolution video at up to 30 frames per second, with a full video
editing suite on board.
Music is not forgotten on this workhorse, with a built-in FM radio, 3D surround
sound, and a standard 3.5mm audio port. The i8510 INNOV8 offers 16GB of built-
in memory in addition to a microSD card slot for even more storage options.
Bluetooth 2.0 with A2DP support for stereo headsets makes wireless music
possible also.
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Sony Ericsson XPERIA X1

This phone is based on the Windows Mobile 6.1 Operating System which means it
has a full suite of applications to offer to the user. The Sony Ericsson Xperia X1 is
promoted by the company as offering a convergence of communication features
and entertainment features; this convergence is exactly what people are seeking
from a smart-phone in today’s highly mobile world and allows this new lineup of
phones to compete in the global marketplace.
What is really impressive about the Sony Ericsson Xperia X1 is the fact that this
phone excels in so many different areas. Some phones really do well only as a
niche phone but very few phones really meet all of the diverse needs of a single
user.
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The Sony Ericsson Xperia X1 manages to achieve this rarely-met goal. It has great
Internet and communication services as well as a plethora of entertainment options.

It has a built-in camera and other great standard features expected of today’s
advanced phones. And it really stands out in the area of design. Combined
together, these features make this mobile phone a truly well-rounded cutting-edge
phone intended for the smart-phone fan who wants to have it all.
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Review of Literature
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• There are many articles being published about iPhone being launched in
India. The iPhone is being compared with the handsets from other
manufactures like Nokia, Samsung, Sony Ericsson etc.

• One of the articles which came in August edition of Digit Magazine titled
as A Taste of What’s To Come by Mr. Michael Brown, has compared
iPhone with Nokia’s N96,N95 and Sony Ericsson XPERIA X1.In this article
Mr. Brown has compared different attributes of iPhone with its major
competitors.

• Also according to an article came on 19 Aug, 2008 in Economic Times


titled Nokia intercepts iPhone with high-end handset, states that the major
rivals of iPhone are coming up with the superior products to outsmart the
iPhone. There are certain loopholes in iPhone such as lack of massage
forwarding facility, 2 Mega pixel camera with no video recording, Bluetooth
can be used only for handsfree, No Cut Copy Paste option, and can only be
used with specified operator. With the latest technology, great features and
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state in art design, the competitors are ready to give iPhone the run for their
money.

As reported by TRAI, the mobile telephony sector has almost touched a subscriber
base of 43 million marks (GSM 33.6 million & CDMA 9.4 million) at the end of
quarter ending 30th September 2006. The mobile subscribers’ base stood at almost
43 million as against 37.8 million for the quarter ending 30th June 2006, adding
around 5.24 million subscribers in one quarter. Riding on a wave of increasing
growth, mobile telephony in India is expected to rise to a consumer base of over
120 million by 2008, making the telecommunication sector one of the most
lucrative markets for global mobile phone manufacturers & cell phone providers.
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Consumers’ Satisfaction Analysis by TRAI

The study assesses the satisfaction level of consumers encompassing quality of


technical service, quality and operational aspects of gadgets; and social /
psychological costs due to unsolicited promotional calls/SMSs etc. The analysis in
this report throws light on the consumption behavior of the mobile phone users in
Delhi and covers the aspects like usage pattern of the mobile phone services,
assessment of the level of satisfaction, preference for various attributes and
functionalities of gadgets etc. Apart from this I also referred literature about
consumer purchasing decision in high involvement product like mobile phones.
This provided me knowledge about how information search takes place in this
category and what are the important attributes that customer look for while buying
such a product.
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OBJECTIVE
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Objective & need of Study

• To explore the perception of the customer towards 3G phone, HTC

Diamond, Samsung F490, Sony Xperia x1, Black berry thunder, and Nokia
N95 and to do a comparative study of these mobile handsets in India.

• To find out the customer perception towards the 3G phones and will try to

find the important features which the customer prefers in the handset.

• Do the comparative study of i-phone with its competitors.

• This research is being conducted as to know about the 3G mobile whether

the expectations are being fulfilled or not on the customer .

• Customer are satisfy or not from the 3G mobile or simple mobile.


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Research
Methodology
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Research Methodology

There are nearly 120 million consumers of mobile handsets making the
telecommunication sector one of the most lucrative markets for global mobile phone
manufacturers & cell phone providers. For this research I have taken a random sample of
100 mobile phone users in Different parts of India. The methodology to conduct the study
was composed of different tasks as follows:

Sampling Area

The sample chosen is finite comprising of people from different major areas of the
city. Students or professionals were chosen from colleges and other institutes and
general public from a few areas of the city.

Empirical Research - Sampling

A survey of 100 sampled respondents was conducted online as well as offline.


There were 80 online responses while the remaining respondents were contacted
offline. These online and offline surveys were conducted between 5th February
2010 and 1 5th March 2010.
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Information Needed
• Market share and relative positioning of different brands

• Opinions about attributes of ideal mobile phone

• Satisfaction level of mobile users

• Most important drivers of buying

• Barriers to switching from a one range to other

• Triggers that lead to a need for replacing existing phone .

Sampling Data

• Target Population: Men and women all the age group.

• Sampling frame: High End Customer from all over India

• Sampling Technique: Convenience sampling.

• Sample Size: 160

Data analysis techniques :-


• Primary
Face to face interview
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• Secondary
TV
Internet
Friends
News paper

Limitations of the study


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Limitations of the study

• Out of the 120 million users of mobile phones, only a sample of 100 mobile
phones users where taken for the study, so result of the study may vary from
the actual.

• Since questionnaire where used for collecting the primary data, so there are
chances that the given data may vary from the actual, which can lead to
wrong results.

• Due to the limitation of time, there were some of the factors, which were
not considered in the study.
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Data Analysis technique


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Analysis

1. Different company’s mobile handset which people generally use.

BRANDS Frequency PERCENT


NOKIA 47 29.4
SONY ERICSSON 15 9.4
SAMSUNG 26 16.3
HTC 10 16.0
BLACK BERRY 11 6.9
MOTOROLA 13 8.1
OTHER 19 11.9
TOTAL 160 100
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Interpretation: This question was asked to determine the mobile company


whose handsets are mainly used by the high level officers and the executives, and
the result showed that nearly 47% uses Nokia handsets, with 15%,26%,11% and
19% uses Sony Ericsson, Samsung ,Blackberry and others mobiles.

2. Time from which mobile users have been using their mobile
handset.

PERCENT
TIME FREQUENCY

LESS THEN 1 YEAR 39 24.4

1-2 YEAR 35 21.9

2-3 YEAR 50 31.3

MORE THEN 3YEAR 36 22.5

TOTAL 160 10.2


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Interpretation: This question was asked to the different users of mobile phones to
know from how long they have been using their handsets. In this era of hyper
competitions and changing technology, a user using a mobile phone from more
than a year, may think of changing it or upgrading it to a new one. The result of
this question showed that nearly 39% users where using their handset from less
than a year ,between 1-2 year 35%, 50% in 2-3 year and more then 36% user.

3. The performance of various mobile handsets according to their users.

PERFORMANCE FREQUENCY PERCENT


VERY POOR 4 2.5
POOR 10 6.3
AVERAGE 65 40.6
GOOD 47 29.4
VERY GOOD 34 21.3
TOTAL 160 100.0
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Interpretation: This question was asked to the customers as to know whether or


not they are happy with the performance of their mobile handsets, as the users who
are not happy with the performance of their handset may go for a new handset and
the result showed that nearly 65% people where happy with the performance, but
the rest 35% where either unhappy or where just satisfied with the performance of
their handsets. Thus we can say that the users may switch to a new phone if they
find some attractive features in the new handset.

4. Awareness about the availability of 3G mobile handsets in India.

PERCENT
AWARE FREQUENCY
YES 105 65.6
NO 55 34.4
TOTAL 160 100.0
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Interpretation: The answer to this question which I was expecting was all the
users saying yes to it, but the result showed that still nearly 34% of the executives
where unaware of availability of 3G handsets in India, and this shows that the
manufacturers of the 3G handsets need to advertise about the features of their
handsets, specially the advantages of using a 3G handset over a 2G handset.

5. Are the mobile users having any plans of changing their mobile
handset to a new 3G mobile handset?

CHANGE MOBILE FREQUENCY


PERCENT
YES 89 55.625

NO 71 44.375

TOTAL 160 100


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Interpretation: The answer to this question will tell us whether the mobile users
are ready to buy the new 3G handsets that are available in the market, and the
results showed that nearly 44% of the mobile users where thinking to change their
handsets. It is a good number of users who where ready to go for buying a new
handset. The users who are telling no to this question i.e. nearly 56% may be
already a 3G handset user or it can also be possible that he would have recently
purchased a new handset.

6. The 3G handset which mobile phone users would you like to go for.
BRAND PERCENT FREQUENCY
NOKIA 21.875 35
SONY ERICSSON 8.75 14
SAMSUNG 16.875 27
HTC 9.375 15
BLACK BERRY 11.25 18
MOTOROLA 9.375 15
APPLE 16.25 26
OTHER 6.25 10
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TOTAL 100 160

Interpretation: This question was asked to know that if the mobile phone users
think of going for a new 3G handset then which are the mobile handset they want
to go for. The result shows that nearly 8% of the customer would like to go Sony
Ericsson, 16% would like to buy the Apple i-phone, 11% would like to go for
Blackberry, and rest 21% can go for either Nokia, HTC or Samsung. This also
shows that the users are very much aware of the quality of the handsets provided
by Sony Ericsson, Apple and Blackberry. The other companies need to rework
their strategy as to make consumers aware about their offering.

The budget of various mobile phones users for a new 3G mobile


handset
BUDGET FREQUENCY PERCENT

LESS THEN Rs 15,000 43 26.875


Rs 15,000-25,000 69 43.125
Rs 25,000-35,000 29 18.125
MORE THEN Rs 35,000 19 11.875
TOTAL 160 100
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Interpretation: From this question we can interpret that how much a mobile
phone user is ready to invest on purchasing a new handset. The result shows that
on maximum number of users are ready to invest in between Rs15,000-25,000.
This gives the mobile handset manufacturers a hint that the customers are ready to
give money for a premium quality product.

The main driver behind the selection of a new 3G handsets.

PERCENT
WISH & REASON FREQUENCY
CRRRENT HANDSET IS OUTDATED 43 26.875
POOR BATTERY LIFE 64 43.125
LACK OF STORAGE MEMORY 29 18.125
JUST FOR CHANGE 19 11.875
OTHER 5 3.125
TOTAL 160 100
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Interpretation: This question was asked to explore the reason why mobile phone users
are ready to upgrade their handsets and the reason which I found was that nearly 43% of the
users where unhappy with the battery backup of their mobile handset and thus wanted to
change it. The other reasons where that 27% users where thinking that their handset was
outdated, 18% think that didn’t had enough memory space and 12% just wanted to change
their handsets. Thus the manufacturers should be making their handsets with a good battery
backup and with large storage memory.

Type of Screens which mobile users would like to prefer.

PERCENT
SCREEN FREQUENCY
REGULAR 49 30.625
TOUCHSCREEN 85 53.125
DUAL SCREEN 26 16.25
TOTAL 160 100
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Interpretation: Many people prefer a Regular screen in their handset, some prefer
to have a delicate touch screen and for some user it doesn’t matter much. This
question was asked to know the preference of the users in term of the type of
screen they want and the result shows that 31% want to have a regular screen, 53%
prefers touch screen and or 16% dual screen, it doesn’t matter much of their
concern. The reason for mobile phone users to prefer the regular screen over touch
may be the delicateness of the touch screen.

How the mobile users came to about the existence of 3G mobile handsets.

KNOW PRODUCTS FREQUENCY PERCENT


THE INTERNET 40 25
PROMOTIONAL EMAIL 25 15.625
MARKETING EVENT 35 21.875
SALES COMPAIGN 60 37.5
TOTAL 160 100
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Interpretation: The reason behind asking this question is to know about the
most effective way for creating awareness of the availability of 3G handsets. And
the analysis shows that the most effective way of creating awareness is through the
internet followed with the marketing events that are organized by various handset
manufacturers to promote their product, and also the promotional Emails sent by
these companies to different users of the mobile phones.

How much the attributes below affects the decision of choosing a


particular mobile Handset

VERY VERY
ATTRIBUTES POOR POOR AVERAGE GOOD GOOD TOTAL
Signal Reception &
Voice Clarity 0 2 65 45 48 160
USB Compatibility 0 1 78 59 22 160
Synchronization with
Computer 0 0 56 45 59 160
Browsers
(GPRS,HSCSD,EDGE,) 0 0 45 49 66 160
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Keypad Type (Regular,


QWERTY) 0 0 45 55 60 160
Battery Life(Talk Time
& Standby) 0 0 38 53 69 160
Camera Resolution 0 0 27 55 78 160
MP3 Player 0 0 23 50 87 160
Availability of Bluetooth 0 0 21 68 77 166
Touch Screen 0 0 33 82 45 160
Price 0 0 89 35 36 160
Overall Look 0 0 13 54 93 160
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Interpretation: This question was asked to know how the various attributes of a
mobile phone affects the decision of the customer for choosing a particular mobile
handset. Just looking at this graph we can say that the factors like Synchronization
with Computer, Battery Life (Talk Time & Standby), Camera Resolution.
Availability of Bluetooth, Screen Resolution, Touch Screen, and Overall Look
pays a very important role. Further factor analysis and reliability test has been
performed to confirm percentage by which these factors affects the decision of the
customer.
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Conclusion
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Riding on a wave of increasing growth, the mobile telephony in India is expected


to rise to a consumer base of over 120 million by 2008, making the
telecommunication sector one of the most lucrative markets for global mobile
phone manufacturers & cell phone providers. The mobile phone manufacturers
need to be more specific about what features customer want in their handsets. The
features such as

 Synchronization with Computer

 Battery Life (Talk Time & Standby)

 Camera Resolution

 Availability of Bluetooth

 Screen Resolution

 Touch Screen

 Overall Look

 Storage Memory and

 Price
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According to the research customers consider the above mentioned features above
the other features of the phone and hence the manufactures should give more stress
on making these features better. In terms of choice, it has never been so good for
the consumer. Last year saw several new models being launched. As per rough
estimates, Nokia launched 33 models; Motorola launched 18 models and Sony
Ericsson 17 models. The remaining players launched close to 53 models.

Now even Apple has also launched its i-phone in Indian market but after
analyzing the factor on which the buying decision of Indian customer depends I
can say that i-phone has to face a tough competition to succeed in the Indian
market especially due to the lack of some important features like absence of video
recording facility, autofocus, Bluetooth can’t be used for file transfer, absence of
message forwarding facility etc. and with its competitors coming up with the phone
like XPERIA, Innov8, HTC Diamond, Blackberry Strom, its really going to be a
tough time for i-phone to survive in Indian market.
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Summary
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The report begins with the changing perception of mobile phone buyers. Earlier
mobile was used mainly for voice communication but as the time progressed
buyers started people started using mobile phones for messaging purpose. This
time was known as the 1st generation of mobile phone. Time changed and the
buyers where again looking for some more features in their mobile phones and the
manufactures too where busy in the their R&D to come out with innovative
features, it was the beginning of 2nd generation of mobile phone, when mobile
phones with Camera and MP3 players were introduced. And now we are in the 3rd
generation of mobile phone were we can send Emails, Pictures, Video etc from one
phone to other. This report mainly focuses on the 3rd generation of mobile phone, I
have tried to analysis the features which the customer gives more emphasis when
he/she goes to buy the handset. The result what I got from this research was that
customer nearly 80% of the customer look for the features like Synchronization
with Computer, Battery Life (Talk Time & Standby), Camera Resolution.
Availability of Bluetooth, Screen Resolution, Touch Screen, and Overall Look was
taken into consideration by nearly 74% of the buyers, while 78% of the buyers
prefer to have a Storage Memory and competitive Price. There are other features
also which is considered by the customers but relative to the features mentioned
above they are of less importance.
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In the 2nd half of the research I have tried to compare the feature of the most
awaited phone in the Indian market, iPhone from Apple with its major competitors
like Sony, Nokia, Samsung, Blackberry and HTC. As soon as i- phone was
launched in the Indian market, its competitors came into the market with the
superior 3G phone to attract the customer. After comparing the features of these
phones on the basis of the attributes that are consider more when a buyer goes to
buy a handset and also after going through different article about i-phone, I came
to the conclusion that Apple iPhone is going to have really a tough time in Indian
market, as it lacks the features which the Indian customer are very fond of.
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Bibliography
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Magazines
Digit

Edition: August 2008


 PC Quest

Websites
 www.idcindia.com

 www.india-cellular.com

 www.trai.gov.in

 www.wikipedia.org

 www.gsmarena.com/htc_touch_diamond-2368.php

 www.gsmarena.com/sony_ericsson_xperia_x1-2246.php

 www.gsmarena.com/apple_iphone_3g-2424.php

 www.gsmarena.com/samsung_i8510_innov8-2471.php

 www.gsmarena.com/nokia_n96-2253.php

 www.gsmarena.com/blackberry_storm_9500-2534.php
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Questionnaire

Objective: A research analysis to explore the perception of customer towards 3G mobile


handsets available in market. Dear Respondent, This questionnaire has been designed to study the
factor that affects the customer’s choice while selecting a 3G mobile handset. I will be highly
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thankful to you if you could spare your valuable time to respond to the following questions. Your
views are valuable and the information disclosed will be kept confidential and would be used only
for the purpose of concerned study.

Tick () your choice


1. Name:___________________________

2. Gender

a) Male ( ) b) Female ( )

3. Occupation

a) Business ( ) b) Government Service ( ) c) Professional ( ) d) Student ( )

If any other, Please Specify__________________________

4. Age

a) Less than 20 years ( ) b) 20 – 40 years ( )


c) 40 – 60 years ( ) d) More than 60 years ( )

6. Email Id: _________________________________

5.Do you use a Mobile Phone ?

a) Yes ( ) b) No ( )

6. Which company’s mobile handset do you use?

(You can choose more than one choice)


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a) Nokia ( ) b) Sony Ericsson ( ) c) Samsung ( )

d) HTC ( ) e) Blackberry ( ) f) Motorola ( )

If any other, please list the name__________________

7. For how long you have been using your mobile handset?

a) Less than 1 year ( ) b) 1 – 2 years ( )

c) 2 – 3 years ( ) d) More than 3 years ( )

8. Rate the performance of your mobile handset

Very poor Poor Average Good Very Good

() () () () ()

9. Are you aware of availability of 3G mobile handsets in India?

a) Yes ( ) b) No ( )

10. Do you have any plans of changing your mobile handset to a new 3G mobile handset ?

a) Yes ( ) b) No ( )

(If your answer is No, Skip Question No. 7)

11. Which of the following 3G handset would you like to go for?

a) Nokia ( )
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b) Sony Ericsson ( )
c) Samsung ( )
d) HTC ( )
e) Blackberry ( )
f) Motorola ( )
g) Apple ( )
If any other, please list the name__________________

12. What can be your budget for a 3G mobile handset

a) Less than Rs. 15,000 ( ) b) Rs. ,15000 – Rs. 25,000 ( )


c) Rs. 25,000 – Rs. 35,000 ( ) d) more then Rs-35,000

13. What will be one of the main drivers behind the selection of a 3G handset ?

a) Current Handset is outdated ( ) b) Poor Battery life ( )


c) Lack of Storage Memory ( ) d) Just For a Change ( )

If any other reason, Please Mention; ______________________________

14. How will you rate the attributes below that affect your decision for Choosing a
particular mobile Handset ?
(1 for least preferred, 5 for most preferred)
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a) Signal Reception & Voice Clarity (1) (2) (3) (4) (5)

b) Storage Memory (1) (2) (3) (4) (5)

c) USB Compatibility (1) (2) (3) (4) (5)

d) Synchronization with Computer (1) (2) (3) (4) (5)

e) Browsers (GPRS,HSCSD,EDGE,) (1) (2) (3) (4) (5)

f) Keypad Type (Regular, QWERTY) (1) (2) (3) (4) (5)

g) Battery Life(Talk Time & Standby) (1) (2) (3) (4) (5)

h) Camera Resolution (1) (2) (3) (4) (5)

i) MP3 Player (1) (2) (3) (4) (5)

j) Availability of Bluetooth (1) (2)(3) (4) (5)

k) Screen Resolution (1) (2) (3) (4) (5)

l) Touch Screen (1) (2) (3) (4) (5)

m) Price (1) (2) (3) (4) (5)

n) Overall Look (1) (2) (3) (4) (5)

15. Which type of Screen do you prefer?


a) Regular ( ) b) Touch Screen ( ) c) Dual Screen ( )

16. From where did you came to about the 3G mobile handsets .
a) The internet ( ) b) Promotional Emails ( )

c) Marketing Events ( ) d) Sales Campaign ()