Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of over

750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lions share of the
local market that is more than all the other multinational brands combined. The company has
also embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong,
Saudi Arabia, Qatar and Brunei, firmly establishing itself as a growing international QSR player.
A company that values family
Jollibee was founded by Tony Tan and his family with its humble beginnings as an Ice Cream
Parlor which later grew into an emerging global brand. At the heart of its success is a familyoriented approach to personnel management, making Jollibee one of the most admired
employers in the region with an Employer of the Year Award from the Personnel Management
Association of the Philippines, Best Employer in the Philippines Award from Hewitt Associated and
a Top 20 Employer in Asia citation from the Asian Wall Street Journal.
Aside from promoting a family oriented work environment, the brands values also reflect on
their advertising and marketing. Jollibee knows their target audience very well: the traditional
family and all communication materials focus on the importance of family values, making Jollibee
the number one family fast food chain in the Philippines and a growing international QSR player.
A Well-Loved Brand
Customer satisfaction has always been key to Jollibees success. Never losing sight of its goals,
Jollibee has grown to be one of the most recognized and highly preferred brands in the
Philippines. Now the market leader among fast food chains in the Philippines, claiming a market
share that totals to more than half of the entire industry.
Great tasting products and quality systems
Jollibees growth is due to its delicious menu line-up like its superior-tasting Chickenjoy, mouthwatering Yumburger and Champ hamburger, and deliciously satisfying Jollibee Spaghetti -ably
complemented with creative marketing programs, and efficient manufacturing and logistics
facilities. It is made possible by well-trained teams that work in a culture of integrity and
humility, fun and family-like. Every Jollibee outlet welcomes customers with a clean and warm instore environment and friendly and efficient service.
And it is this tried and tested formula of delivering great-tasting food, adherence to world class
operating standards and the universal appeal of the family values the brand represents that are
driving the expansion of Jollibee both locally and in the overseas market.
Widest store network in the Philippines and an emerging global player
Jollibee is the largest fast food chain in the Philippines, operating a nationwide network of more
than 750 stores. A dominant market leader in the Philippines, Jollibee enjoys the lions share of
the local market that is more than all the other multinational brands combined. The company has
also embarked on an aggressive international expansion plan, and currently has 80 stores
outside the Philippines-USA (26), Vietnam (32), Brunei (11), Jeddah (7), Qatar, Hong Kong, and
Kuwait (1 each), firmly establishing itself as a growing international QSR player.
A Triumph for and of the Filipino and a source of Filipino pride.

Jollibee dedicated its continuous success to the Filipinos who have been there from the very
start.
Jollibee is so well-loved everytime a new store opens, especially overseas, Filipinos always form
long lines to the store. It is more than home for them. It is a stronghold of heritage and
monument of Filipino pride.

Here are my tips for this position (I've been in this position for 3 years before I got
promoted):

Practice good communication skills (it is the most important aspect when being in
management, you'll be in contact with everyone that's involved with the company, even
the consumers)

Practice making harder or complex decisions (this will help you take on more
responsibilities)

Practice how to handle customer complaints (be always diplomatic in this)

Always be a team player (you don't have to be a push-over, but success comes with the
help of others)

Always welcome criticism (one great way of learning, keep an open-mind)

Never say 'It's not my job' (the task was given/delegated to you, it is now your job to do it)

Never stop learning or studying (subordinates demands a lot from their superiors, so a
broad knowledge of the business would go a long way)

Always acknowledge the good work/deeds of your colleagues (as management your role
now is to direct or lead, you can't lead if you can't inspire or motivate people)

Operations Leaders are Realistic

A strong operations leader understands that employees are a valuable resource and can
effectively communicate with operations staff. That not only means delivering the hard facts and
providing thoughtful and constructive feedback, but listening to empowered employees who are
part of the same team.
A 2007 study The Relationship between Transformational Leadership and Leader-Member
Exchange in Different Cultures showed that teams with strong and trusting leadership positively
impact team members individual and collective performances. As an example, if an operations
leader realizes that production is slowing down, costing the company revenue, communicating
directly with employees might be a better approach. Effective organizational leaders can impress
upon employees the need to improve and explain the reasoning behind the request. If a goal
cannot be reached, employees are empowered to share with management the necessary
information for developing alternative, achievable plans.
Operations Leaders Look for Efficiency

An effective operations manager is defined as the master and commander of managing the input
and output of resources. These professionals optimize processes to decrease the cost of goods
per unit.
To develop this efficiency operations leaders make sure focus remains on the organizational
objective, rather than the narrow focus of different department and division goals. In order to
accomplish this, operations leaders must implement areas of flexibility into all stages of
operations and facilitate cross-functional communication, enabling adaptability between teams
and departments.

Operations Leader Focus on Quality

When operations leaders pay greater attention to quality, it helps to inspire their employees to
strive to meet leaders expectations. Anyone who has studied the way Steve Jobs operated at
Apple understands how his demand for perfection drove his people to do everything possible to
meet those demands.
Not only does focusing on quality help operations leaders maintain productive teams by fostering
pride in a product or service, but it can also drive down costs thereby helping an organization
gain an advantage over the competition. For example, investing in quality improvement
ultimately drives down internal and external failure costs. This increase in profit provides an
organization with the flexibility needed to meet the price reductions of its competitors, keeping it
on par or even ahead of the competition.
Operations Leaders are Effective at Supply Chain Management
Supply chain management plays a vital role in the success of a company. Operations leaders
within an organization work to design and execute supply chain strategies that maximize
productivity, minimize risk and effectively respond to fluctuations in demand. As operations
leaders, having effective approaches to supply chain management requires knowledge of
manufacturing, warehousing, logistics and transportation as well as customer service. Products
need to be delivered to consumers in timely, cost-effective ways that meet demandsin other
words, the right products, in the right place, at the right time!
Operations Leaders Do Not Manage; They Lead.
Strong operations leaders work to make sure that staff is encouraged to perform to the best of
their abilities by providing the tools necessary to make tasks seamless. Maintaining healthy and
motivated teams is more than just applying strategies and project management tools to create
an optimum output result; it involves thoughtful leadership and management of each level of
involved human capita
One of the hardest parts of being a great operations leader is identifying when a team member is
struggling to meet performance goals and addressing sensitive issues. Employees who arent
performing only reduce the effectiveness and efficiency of their co-employees, and identifying
possible solutions as a remedy is the difference between building trust in leadership and building
fear for ones position in tactical positions. Operations leaders need to make sure their
management team keeps them informed of individuals who are excelling and individuals who are
falling behind. The ultimate goal should be consistency encouraging top performers to perform
at their peak, and finding ways to bring underperformers up to standards.