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Index | Contents
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A Challenging Paradox
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Conclusion
BrightEdge Page
Reporting goes
beyond web
analytics, helping
pull together all the
content that impacts
business performance at the page
level. It will be key to
connecting the dots.
This paradox is likely to lead to the wrong conclusion that the program has mysteriously
deteriorated.
BrightEdge and our community of customers
and partners have been anticipating this sea
change and has been preparing for it for over a
year. As described below, we now have a path
forward based on a Manifesto consisting of
five tenets. This Manifesto is courtesy of the
20,000+ SEO professionals using BrightEdge
S3 everyday including 8,500+ brands, 9/10 top
hotel chains, 7/10 leading online retailers, and
7/10 top technology companies.
The first step is to start with Pages. This involves establishing the baseline performance at the page-level, thus
transitioning the program to a content-centric approach to SEO. The next step is to map demand to pages through
keyword discovery followed by pairing of pages to keywords. The final step is to take action and execute.
In each of these steps, the two key enablers, Data Sources and Technology Platform, determine winners and losers.
The SEO communitys Secure Search Manifesto is aligned to each of these steps and enablers. In the following, we
elaborate on each step and enabler as well as highlight the respective tenet from the Secure Search Manifesto.
The platform also tracks local SEO performance by keywords and keyword groups across major cities. Were
excited about the potential of BrightEdge mobile offerings to help us maintain a competitive edge, and continue to grow search engine visibility, according to Food Network, a BrightEdge customer.
b) Ability to discover keywords
The key to a successful page-based SEO is the ability to discover keywords that are ranking for a page, but may
not be currently tracked. BrightEdge is the only platform with a proprietary SEO X-ray technology to accomplish
this through a massive index of rank data and integration to Google Webmaster Tools.
With pages established and mapped to demand, you are now ready to take action!
2. Competitive Insights
BrightEdge Page Manager
takes on-page optimization
to the next level. Their
centralized page-level data
and recommendations will
be essential to our future
SEO success.
Through the massive index of search data that BrightEdge gathers, you can uncover the best practices employed by your top competitors at a granular level. You can replicate a competitive best practice with a single
click, and customize a strategy to fit your SEO program. With BrightEdges powerful tasks & workflow functionality, you are able to assign tasks internally as well as track and report progress.
3. Page Groups
Having the ability to work at an individual page level or by a group of pages aligned with a business unit or
associated with a section of your site is critical to scale. BrightEdges page-based platform allows you to group
pages for easy manageability and alignment to your organizations structure.
Along every step, you need powerful data that is readily accessible and is presented side-by-side with pages
and keywords.
With your program well transitioned to the new page-based approach, you need a trusted technology vendor
that is here to stay and fuel your success.
Conclusion
While Secure Search is a sea change, with the right approach, process, and technology, digital marketers can
run their SEO programs like it is just another day in the life of an SEO practitioner.
BrightEdge is the global leader in enterprise SEO, helping more than 8,400 of the worlds largest brands stay ahead in the rapidly evolving
Internet landscape. BrightEdge S3 harnesses the power of analytics on big-data to drive revenue from web sites, search engines and social
networks across the globe in a measurable, predictable way.
tel: 800.578.8023
fax: 650.627.3501
BrightEdge is based in San Mateo, CA with offices in New York City and London.
www: brightedge.com
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BrightEdge Technologies