Coatings Word March 2015

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Table of Contents March 2015 Vol. 20, No. 3
50
50 Automotive OEM Coatings Market

56 Surfactants Directory
59 The 42 Annual Waterborne Symposium
62 CoatingsTech Conference
64 CEO Forum
70 European Coatings Show Exhibitor Showcase
75 European Coatings Show Preview
76 13 Annual China Coatings Summit
nd
th
COLUMNS
International Coatings Scene................................ 36

Europe European Color Trends Offer Wide Variety of
Options
Latin America Brazil Economic Doldrums Inspire Exports
Africa H.B. Fuller Acquires Continental Products
Business Corner.................................................... 44
Growth from Tight Places
iPaint..................................................................... 46
The Secret about Trade Secrets (In Europe)
DEPARTMENTS
Editorial.................................................................. 6
As We Go to Press.................................................. 8
Fresh Paint............................................................ 10
Market Reports..................................................... 28
Financial News...................................................... 34
New Products....................................................... 48
Industry News....................................................... 77
Suppliers Corner................................................... 82
People.................................................................. 85
Meetings............................................................... 87
Final Coat.............................................................. 90
ADVERTISING SECTIONS
Classified Ads....................................................... 88
Advertising Index.................................................. 89
Coatings World (ISSN 152-711-29) is published monthly by Rodman Media Corp., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 825-0553.
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4 | Coatings World www.coatingsworld.com
March 2015
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Editors Page
CEO Forum Expands to

Include Five Executives
ast March we introduced a new yearly feature article, the CEO

Forum. The inaugural forum featured insights from Ton Bchner
of AkzoNobel and Charles Shaver of Axalta Coating Systems. This
years forum (page 64) has expanded to include five executives and gives
our readers a truly global perspective.
Joining Bchner and Shaver, are Charles Bunch, chairman and CEO,
PPG Industries; Shuchao Cao, vice chairman, Carpoly Chemical Group;
Pierre-Yves Jullien, group president & CEO, Hempel; and Abhijit Roy,
managing director and CEO, Berger Paints India Ltd.
I am grateful that these executives took time out of their busy schedules
to offer our readers their unique perspective on the paint and coatings industry and their business strategy for 2015 and beyond.
European Coatings Show

As this issue goes to press we are make the final preparations for the
European Coatings Show (ECS) in Nrnberg April 21-23. Be sure to check
out our European Coatings Show Exhibitors Showcase beginning on page
70. If you are planning on attending the ECS the showcase will help you
plan your visit. If you cant make it to the show the preview will give you
a glimpse of the latest offerings from the leading suppliers to the paint and
coatings industry. Also be sure to sign up on Coatings Worlds website,
www.coatingsworld.com, to receive our daily Live from the Show Floor
e-mail blasts.
kpianoforte@rodmanmedia.com
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ART DEPARTMENT
Michael Del Purgatorio
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Sara Downing, sdowning@rodmanmedia.com
INTERNATIONALCORRESPONDENTS
Sean Milmo (Europe)
Charles W. Thurston (Latin America/Americas)
CONTRIBUTING EDITORS
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Steve McDaniel
EDITORIALADVISORYBOARD
Jim Berry (Berry Environmental)
Joseph Cristiano (consultant)
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March 2015
Visit us at ECS 2015 Booth #7-144
As We Go To Press
AkzoNobels Partnership
with Photanol Wins Award
A partnership between AkzoNobel and

cleantech company Photanol, which aims
to harness the power of the sun to make
chemicals, has won a top award at the
2015 WBM Bio Business Awards.
The collaboration announced in
September was named Bio-Based
Chemical Collaboration of the Year at a
ceremony staged in Amsterdam. Held annually, the awards program was launched
to recognize business excellence and innovation in the bio-based industry.
The prize was awarded to AkzoNobel
and Photanol for their ongoing work
focused on creating sustainable technology which mimics the way plants use
photosynthesis. Combining AkzoNobels
processing technology expertise and
Photanols existing proprietary technology, the aim is to produce green
chemical building blocks that will eventually replace some of the raw materials
AkzoNobel currently obtains from fossilbased production.
Our pioneering work with Photanol
has the potential to significantly reduce
our carbon footprint and were delighted that such an exciting collaboration
has been recognized with this important
award, said Marco Waas, AkzoNobels
director of RD&I and Technology.
Winning the award also demonstrates that our Planet Possible agenda
of doing more with less is making great
progress, and we remain committed to
working with key partners in order to
make our global activities even more
sustainable, resulting in benefits both for
ourselves and our customers.
AkzoNobel is also involved in several
other partnerships designed to identify
viable alternatives for increasingly scarce
raw materials.
Sika Acquires U.S.-based BMI

Products
Sika will acquire mortar producer BMI
Products of Northern California Inc., a
U.S.-based company active in production
and sales of a full range of mortar products and systems for the construction
industry. The acquisition will accelerate
Sikas global expansion in the fast growing mortar business with an extended
new supply chain in the Western U.S. The
BMI plant brings Sikas mortar footprint
to 76 factories worldwide.
BMI Products provides an excellent
production platform and has developed a
comprehensive range of mortar products
and systems for the construction industry,
Sika noted. The company is located in the
city of Milpitas, California (San Francisco
Bay Area) and, together with Sikas Santa
Fe Springs production facility near Los
Angeles, provides strong access to the
large and fast-growing California construction market.
The acquisition of BMI perfectly
complements Sikas growth strategy in
North America and greatly strengthens
its supply chain for mortar products

sold throughout the Western United
States. It also provides Sika with a
known brand of specialty products,
and an established customer base in the
large California market.
The acquisition represents a further
step in the expansion of Sikas mortar
business. With 31 percent growth in
2014, mortar is Sikas strongest growing
product area as well as one of the key elements of the Strategy 2018.
Christoph Ganz, head of region North
America: This acquisition is a further acceleration of the implementation of our
global mortar strategy. It provides us
with a solid production platform to further expand the mortars business in the
Western U.S.. We are proud to welcome
the new employees into the Sika team and
we are excited about growing our business together. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants
Subsidiaries are indexed under their own names.
AkzoNobel..............................................................................................8, 10, 34
Asian Paints..................................................................................................... 34
Axalta Coating Systems.........................................................................10, 50, 90
BASF...............................................................................................10, 34, 48, 50
Benjamin Moore.............................................................................................. 10
Crown Paints................................................................................................... 10
Dunn-Edwards................................................................................................. 48
Flowcrete......................................................................................................... 48
Hardide Coatings............................................................................................. 10
H.B. Fuller................................................................................................ 10, 40
Hempel............................................................................................................ 10
Jotun................................................................................................................ 34
PPG.................................................................................................10, 35, 48, 50
Sherwin-Williams....................................................................................... 10, 38
Sika.........................................................................................................8, 10, 38
Universo Tintas................................................................................................ 38
Valspar....................................................................................................... 10, 48
March 2015
Fresh Paint
AkzoNobel Performance Coatings

Adds Capacity in Indonesia
AkzoNobel Performance Coatings has

announced plans to invest 2.5 million to expand its plant in Cikarang,
Indonesia. The investment will add
capacity to help meet growing demand for the companys International
brand products, which are supplied by
the Protective Coatings and Marine
Coatings businesses. The project is expected to be completed by April 2015.

The local market has been expanding over the last three years, explained
Mauricio Bannwart, managing director
of AkzoNobels Protective Coatings business. Further growth is now anticipated
as Indonesia seeks to improve its position
in the petrochemical and power sectors,

while an improvement in marine new
build is also anticipated.
News of the expansion comes after
AkzoNobel recently invested a total of 5
million to add capacity for both its Marine
Coatings and Protective Coatings businesses in Singapore and Sunshine, Australia.
PPG Foundation Donates $10,000 to Frontiers of Flight Museum

The PPG Industries Foundation has donated $10,000 to the
Frontiers of Flight Museum in Dallas, TX to support a new science, technology, engineering and math (STEM) education
program for 6th- through 12th-grade students from two public
all-girls schools in the Dallas/Fort Worth area. The grant for the
Young Womens STEM Leadership Initiative was made on behalf
of PPG Industries Dallas-area aerospace application support
center in Grand Prairie, Texas.
The two partnering schools, Dallas Independent School
Districts Irma Rangel Young Womens Leadership School and
Grand Prairie Independent School Districts Young Womens
Leadership Academy, emphasize leadership as well as STEM
education for students mostly from low-income areas. The new
Frontiers of Flight Museum program encourages underserved
female students to increase their knowledge of STEM-related
principles in aerospace and their awareness of and interest in
aerospace and related careers through experimentation and
hands-on learning, while also offering them leadership skillbuilding opportunities.
Thanks to the PPG foundations support for our Young
Womens STEM Leadership Initiative, the Frontiers of Flight
Museum is better able to meet the accelerated demand for
STEM education programs and to inspire and empower young
women across North Texas, said Cheryl Sutterfield-Jones, chief
executive officer, Frontiers of Flight Museum. Statistics suggest
there is tremendous growth opportunity for young women in
STEM-related education and careers. In partnering with these
two schools, the museum aims to increase girls understanding
of aerospace and interest in related careers while instilling confidence in STEM-focused skills.
Through the new initiative, more than 600 students will participate in guided tours of the Frontiers of Flight Museum and
in on-site and outreach educational programming. The initiative
also will include special events during Engineers Week and a
one-week immersive camp during spring break offering girls an
in-depth STEM-focused experience. The initiative also includes
paid internship opportunities for 10 upper-class students to assist teachers with spring break camp and 16 internships and 10
scholarships for the museums Flight School Summer Camp.
PPG and its foundation believe the aerospace industry benefits from educational programs like this one that interest young
people in pursuing science- and math-related careers by engaging them in fun activities, said Kevin Brooks, business manager
of PPGs aerospace application support center near Dallas. We
are happy to support the Frontiers of Flight Museum in helping
girls in the Dallas area develop technical literacy that will help
them become better-skilled employees serving companies such
as PPG and their communities in the future.
March 2015
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Fresh Paint
Commenting on the new

projects, Conrad Keijzer, the
companys Executive Committee
member
responsible
for
Performance Coatings, said: Our business in Asia has experienced double-digit
annual growth during the last five years.
These expansions will ensure that we are
well positioned to meet customer demand
going forward. By focusing our investment at key sites we are achieving economies of scale, allowing us to continuously
improve our operational productivity
Axalta Coating Systems

Inaugurates Enhanced
Sales, Technology and R&D
Resources in Mexico
Axalta Coating Systems has inaugurated
a newly refurbished technology and R&D
center for its powder coatings operations
in Mexico. The facility also provides expanded capabilities for Axalta sales, technical services and product management
staff who will be able provide enhanced
quality and service to Axalta customers in

the region.
We are thrilled to inaugurate our
innovative facilities which will help us
serve our customers better every day,
explained Alfredo Villalobos, director of
Industrial Coatings for Axalta in Latin
America. Without the support of our
customers we would not be here today.
Indeed, some of our customers have been
with us from our first day of operations.
We are grateful for their partnership.
Axalta began its powder coatings operations in Apodaca 24 years ago, producing powder coatings for automobiles,
home appliances, HVAC, architectural
and electrical applications, gas pipes and
toys. Production from the adjacent powder coatings manufacturing facility is
used in Mexico and exported to several
countries in Latin America.
We do not merely have customers,
we have commercial partners who have
been with us from the very beginning,
said Isabel Alanis, commercial director
for Axaltas powder business in Mexico

and Central America. Their success is
our success.
During the inauguration event, some
of Axaltas powder coatings customers
received an award acknowledging their
long lasting partnerships.
Hempel to Acquire JonesBlair Company

Hempel has signed a binding agreement
to acquire Jones-Blair Company, a leading North American supplier for the protective and waterproofing markets. With
the proposed acquisition, Hempel says it
will look forward to a significant expansion of its North American business in accordance with its global growth strategy.
With the proposed acquisition of
Jones-Blair Company located in Dallas,
Texas Danish-based Hempel would
support its main objective to further
strengthen its presence in its strategic segments in North America through organic
growth and acquisitions.
March 2015
Fresh Paint
Jones-Blair is a company that

we have been following for years
and we finally got the chance to
acquire it, said Hempels group
president and CEO Pierre-Yves Jullien.
Jones-Blair has proven to be one of the
best coatings manufacturers in the region.
It has a unique market position, great
technical knowledge and many years of
experience. The acquisition will create
the best conditions for us to achieve our
objectives in North America, and also
supports our goal of becoming one of the
worlds top-10 largest coatings suppliers
by the end of 2015.
Jones-Blairs business is focused on two
distinct markets: Oil & Gas (industrial coatings) and Construction, especially waterproofing through the NEOGARD brand.
According to Kim Junge Andersen,
Hempels group executive vice president
& CFO, the two companys product portfolios complement each other perfectly.
By combining our strengths, we can
serve our customers better and with more
complete solutions compared to what

each of us could do on our own, he said.
The acquisition will provide Hempel
with a solid and diverse platform for the
continued development of our business in
the region.
The transaction is expected to close in early
March 2015, subject to regulatory approval.
Hempel acquired the U.S.-based protective coatings manufacturer Blome
International Inc. in 2012. Hempel has
seen significant growth in the Americas as
a result and many Blome products are now
available to Hempels global customers.
At the end of 2014, Hempel completed its latest acquisition when it acquired Schaepman, a Dutch coatings
manufacturer.
Furniture Maker
Switches to AkzoNobels
Formaldehyde-Free Coating
System
U.S. office furniture producer Paoli has
switched to a formaldehyde-free wood
coating system supplied by AkzoNobel

that meets the latest indoor air quality
standards and exceeds the levels of product performance of the previous system.
As well as complying with industry
regulations, the move will enable Paoli
to meet growing customer demand for
products that meet the indoor air quality
standards of groups such as BIFMA and
the Greenguard Environmental Institute.
The challenge was to develop a new
system that would work on Paolis existing finish lines and maintain the high
quality look and performance achieved
with the existing system, explained
Ron Cooper, North America regional
sales manager for AkzoNobels Wood
Coatings business.
We worked closely with the finishing team at Paoli, which has been a
key AkzoNobel customer and development partner for more than 30 years.
The experience of their finishing staff
and leadership team was vital in helping to develop and implement the new
THE EASTERN COATINGS SHOW

June 1 to June 4, 2015
at The Taj Mahal in Atlantic City, New Jersey
THE EAST COASTS SHOW IS BACK, BIGGER THAN EVER!

Attend The Conference Of Dynamic Speakers
Giving Insights Into The Science, The Manufacturing
And The Marketing Of Coatings!
Visit With Suppliers To The Coatings Industry On Our Trade Show Floor
For Registration, Hotel And Program/Show Information Go To Our Website:
www.easterncoatingsshow.com
For Specific Questions Please Contact Us:
Email: info@easterncoatingsshow.com or call: Ann Fody: 732-291-0168
Hosted By:
Eastern Coatings Federation, Inc.

March 2015
Fresh Paint
formaldehyde-free system.
Paoli initially ran both systems side by side, but decided
to convert entirely to formaldehyde-free when it became apparent that it
offered significant benefits over the previous system.
This partnership underlines our
Planet Possible approach to working
together with our customers to deliver
breakthrough sustainable solutions,
said Volkan Goren, managing director
of AkzoNobels Wood Coatings business. It is very gratifying to see that we
can collaborate and develop a solution
that provides an economic benefit to
our customer while delivering sustainable solutions.
Hempel Continues Global

Expansion with its First
Factory in Africa
Hempel has announced the acquisition of its South African toll manufacturer The Coatings Manufacturing
Company (TCMC). Since 2011,

Hempel South Africa has partnered
with TCMC, which is located close to
Johannesburg, to better serve customers in the region; the partnership covered the HEMPATEX and HEMPALIN
range of products.
The acquisition of TCMC supports our continued global growth
and will open new business possibilities for Hempel in Sub-Saharan
Africa, said Hempels group executive vice president & CFO Kim Junge
Andersen. The new factory will allow us to reduce lead times, streamline
our supply chain, increase our ability
to serve the regional market and offer a more complete assortment to our
customers in the decorative, protective
and marine industries.
The new plant in South Africa is
one of four new factories that Hempel
has added to its worldwide production
footprint since 2014, as part of its One
Hempel One Ambitiongrowth strategy.
Hempel inaugurated its first 100 per

cent waterborne coatings factory in the
Middle East (Saudi Arabia) in February
2014 and a new factory in India in
September 2014. In December 2014, as
part of the acquisition of Schaepman,
a Dutch supplier of specialized industrial, protective and decorative coatings,
Hempel gained a new production facility
in the Netherlands.
H.B. Fuller Company

Acquires Tonsan Adhesive
H.B. Fuller Company has finalized
the previously announced purchase of
Tonsan Adhesive, Inc., the largest independent engineering adhesives provider in China. With this acquisition,
H.B. Fuller adds strong customer relationships in high-value, fast-growing
engineering adhesives markets, stateof-the-art manufacturing facilities, and
strong product and technology development capabilities.
With the addition of the Tonsan
March 2015
PPG Announces All-New

Brand to Better Serve
Independent Dealers and
Paint Professionals
In an ongoing effort to better serve its customer base of independent retailers, PPG
Architectural Coatings, a business of PPG
Industries, has launced the all-new PPG
Pittsburgh
Paints brand,
combining the
heritage and
product excellence of both
the PPG Pittsburgh Paints brand and
Devoe Paint. The new PPG Pittsburgh
Paints brand will be available exclusively
to U.S.-based independent retailers and
represents a strong history in quality, durability and performance to contractors,
professional painters and homeowners.
Uniting the strong equities of the
PPG Pittsburgh Paints brand and Devoe
Paint into this completely redesigned
brand offers a powerful option to dealers
March 2015 www.coatingsworld.com
Fresh Paint
business, H.B. Fuller is now a key, global competitor in some of the adhesives
industrys most innovative and profitable segments, said Jim Owens, president and CEO, H.B. Fuller. Together
with Tonsans management, we will
build a stronger position from which
to serve our customers in China and
around the world. And, with our combined expertise and focus on innovation
and growth, we will continue to help
customers design new, different and
better products.
Tonsan generated approximately
$100 million in revenue in 2014. H.B.
Fuller has acquired 95 percent of the equity of Tonsan for cash consideration of
Rmb 1.4 billion, or approximately $225
million. The four founding shareholders
of Tonsan will remain with the company
as a part of the leadership team and retain a minority equity interest. The results
of this business will be included in H.B.
Fullers Asia Pacific operating segment
going forward.
who want to support a brand

that will be exclusive to the dealer market, said Dori Marks,
senior marketing manager, PPG
Architectural Coatings. This launch
demonstrates our commitment to the
independent dealer network, which PPG
has supported for more than 100 years,
by offering a new level of exclusivity they
can offer to the paint professionals and
homeowners they serve.
The all-new PPG Pittsburgh Paints
brand is backed by more than 300 combined years of paint expertise and will incorporate the most popular Devoe Paint
sub-brands, such as WONDER-TONES,
WEATHER KING and WONDER-PRO
lines, into the long-standing heritage of
color leadership, product knowledge
and service excellence that comes with
the PPG name. Independent retailers will
also enjoy an enhanced level of product
and marketing support with the new PPG
Pittsburgh Paints brand. New label designs will begin to show up on shelves of
Coatings World | 17
Fresh Paint
independent retailers at the start

of the year. Though most subbrand formulas under the new
PPG Pittsburgh Paints brand
will remain unchanged, some products
such as REGENCY, WONDER-PURE
and KILSTAIN Primer lines will receive
formula upgrades for improved product
performance. Original PPG Pittsburgh
Paints sub-brands such as MANOR
HALL, TIMELESS and SUN PROOF
lines will now be sold under the PPG
PAINTS brand and available at PPG
Paints company-owned stores and independent dealers.
The new PPG Pittsburgh Paints brand
will no longer be sold at PPG Paints company-owned stores, but sold exclusively
at independent, locally-owned paint retailers. With industry-leading tools and
support, quality products, expert service,
and the best color platform in the industry with THE VOICE OF COLOR program, the PPG Pittsburgh Paints brand
is backed by PPG Industries a leading
global coatings manufacturer and meets

the needs of all segments, from residential
repaint to commercial applications.
Benjamin Moore Natura,

Insl-X Garageguard Voted
2015 Products Of The Year
Benjamin Moores Natura and INSL-X
GarageGuard paints have each been
named Product of the Year for 2015.
Product of the Year is the worlds largest consumer-voted award for product
innovation where winners are backed by
the votes of 40,000 consumers in a national representative survey conducted
by research partner, TNS, a global leader in consumer research. Natura and
GarageGuard have taken home the top
honors for the Paint Category.
Entered products are then placed into
specific categories such as food, beverages, personal care, household care, etc.
Products are then chosen as a winner in
each category through the TNS survey of
40,000 consumers.
Natura is a premium zero-VOC

product with zero emissions that provides both beautiful and durable hiding.
GarageGuard is a water-based, catalyzed
epoxy floor coating that gives garage
floors an extremely durable and showroom like appearance. It delivers outstanding hardness and superior chemical,
abrasion and impact resistance in a long
lasting semi-gloss finish.
Crown Paints Invests $2.5

Million to Establish Paint
Factory in Rwanda
Crown Paints has announced its entry
into Rwanda with the establishment of
a modern paint showroom in Kigali and
a five-year plan to invest approximately
$2.5 million in the country.Rwanda now
becomes the third country to host Crown
Paints showrooms in East Africa, as
the paint maker also owns five other in
Kenya and one in Tanzania.
According to Crown Paints Group
CEO Rakesh Rao, the company aims to
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March 2015
The showroom will also serve customers from the Democratic Republic of
Congo (DRC) and Burundi.
AkzoNobels Polymer
Chemistry Business Wins
2015 JEC Group Innovation
Award
AkzoNobel has received the 2015 JEC
Innovation Award for its patented cure
system for bio fiber reinforced composites in the competitions Resins category.
The company will receive its award during the JEC Europe Composites Show in
Paris March 10-12, 2015.
AkzoNobel
received
the
JEC
Innovation Award based on the development of its new technology that removes
barriers and allows for the adoption of
sustainable bio fibers to be used by composite producers.
Fiber reinforced composites are found
in a wide variety of consumer, industrial
and infrastructure products. Specifically,
many if not all of these products rely
Fresh Paint
transform the lives of Rwandese by creating more job opportunities and contributing to the countrys economic growth
as it also aims to establish a paint factory
in Rwanda.
We aim to recruit more customers
and equip them with knowledge on our
paints portfolio. There is a boom in the
construction sector in Rwanda and consumer tastes are changing fast, with more
people using texture and stone finishes,
said Rao.
The opening of the showroom in
Rwanda comes after Crown Paints
opened a depot in Kigali six months
ago. According to Rao, the firm has
full confidence in the Rwanda market
and believes its the next frontier for its
growth in the coming years. With the
rise in construction, Rwanda market
has posed great opportunity for Crown
Paints and we have gained a great level
of stability in a short period. The market
offers a lot of opportunity for quality
paints, he explained.
on glass fiber reinforcements.

While glass fibers are adequate,
alternative bio-based reinforcements offer a number of advantages to manufacturers including a much
lower CO2 footprint, light weight and
high-performing product properties.
Application of bio fibers in unsaturated polyester (UP) composites requires
drying of hygroscopic fibers. After drying,
immediate processing is required to prevent moisture take-up, which can make
the application of bio fibers complicated
and cumbersome.
We are convinced that this innovation can have a significant influence on
the adaptation of bio fibers in the unsaturated polyester composite industry,
said Markus Majoor, global market segment leader for AkzoNobels Thermoset
business. We look forward to sharing
both the commercial and technical aspects of this innovative cure system with
our existing and prospective customers at
the JEC Paris and we intend to build a
Coatings World | 19
Fresh Paint
co-supplier network with natural fiber producers to bring this

innovation to market.
Sherwin-Williams Partners
with Wayfair to Offer
Shoppers Color Inspiration
Wayfair Inc., an online site for home furnishings and dcor, has formed a partnership with Sherwin-Williams to integrate
color matching and inspiration throughout the Wayfair.com shopping experience.
Shoppers will be able to browse paint
colors alongside more than two million
products in furniture, dcor and bedding.
We are continually focused on creating innovative ways to help people shop
for their homes, said Steve Oblak, senior
vice president and general manager of
Wayfair.com. Our new color integration
with Sherwin-Williams will assist our
customers in making confident product
selections while shopping our extensive
selection of home furnishings and dcor. Whether matching new bedding to
bedroom walls or pairing accent pillows
with a new sofa, customers will now be
able to find color inspiration and ideas
right alongside Wayfairs vast selection of
products.
Wayfair is a terrific partner for a
collaboration that includes the integration of our color technology throughout
the online retail experience, said Karl
Schmitt, senior vice president of marketing, research and design, SherwinWilliams. While making purchases of
home furnishings and dcor on Wayfair.
com, we know that Wayfair customers
are also making decisions and seeking
inspiration related to painting and wall

color. It makes perfect sense to integrate
our color expertise into the Wayfair shopping experience. Together, we are giving
consumers the tools and inspiration they
need to bring their vision of home to life.
PPG Launches Redesigned

Website for ADJUSTRITE
System
The commercial coatings group of
PPG Industries has launched a redesigned website for the ADJUSTRITE
Commercial Estimating System at www.
adjustrite.com. The site went live in early
November and features a refreshed look,
user-friendly navigation and a wealth of
new information about the AdjustRite
and AdjustRite Plus collision repair estimating systems. The website focuses
on the two applications and details and
compares their individual features and
benefits.
The AdjustRite and AdjustRite Plus
systems are specifically designed for the
commercial truck market and have been
updated to coincide with the launch of
the website.
The new website makes AdjustRite
easier than ever to use, said John Lewis,
manager of programs and services for
PPGs commercial coatings group. The
database has been expanded, a variety
of estimate solutions are available, and
visitors can even sign up for a free trial to
see which program best fits their requirements. Were confident that our current
customers will appreciate the site and
system enhancements, and I think those
just learning about AdjustRite will also
be pleased.
While the AdjustRite system is updated regularly, enhancements introduced on
the website include:
an online alternative parts solution
with list prices for a variety of truck
makes, models and parts;
a generic light-duty pickup truck database; and
a combined pricing solution that
first checks for facility pricing, then
checks for available global average
pricing.
The website also provides information regarding AdjustRite system requirements, presents a comprehensive list of
relevant frequently-asked questions and
debuts a dedicated Whats New section.
The AdjustRite system is a logic-based
estimating platform that uses actual truck
model information, based on a sophisticated database compiled from truck parts
and repairs, for consistent repair estimate
accuracy. The AdjustRite Plus system,
which is particularly suitable for insurance companies and claims adjusters,
additionally offers a claims management
componentit is the first and only fullservice application that takes into consideration the complete commercial truck
claim process. The automated features
of the AdjustRite and AdjustRite Plus
systems dramatically reduce the time required to write an error-free professional
repair estimate, virtually eliminating the
chance of miscalculation while improving
overall cycle time and productivity.
The AdjustRite estimating platform
works on all Web-enabled computers, including mobile devices, that meet system
March 2015
Sika Enters Into

Negotiations to Acquire
Axson Technologies
Sika has entered into exclusive negotiations with Axson management and shareholders to acquire Axson Technologies,
a leader in the field of epoxy and polyurethane polymer formulations for design, prototyping and tooling, structural
adhesives, composite materials and encapsulation products for the automotive, nautical, renewable energy, sports
& leisure and construction markets.
EMImills
PILOT MILLS
For laboratory
scale up & small
batch production.
The transaction is subject to conditions

including anti-trust approvals in certain
jurisdictions as well as consultations with
employee representatives.
Axalta Coating Systems

North America Launches
Color Block Blog
Axalta Coating Systems has launched
its new blog, called Color Block,
which focuses on color to highlight
its Automotive Color of the Year campaign. Axalta executives and four-time
NASCAR Cup Series champion Jeff
Gordon and Ray Evernham, threetime NASCAR champion crew chief
and host of Velocitys television show,
Americarna revealed Axaltas 2015 color of the year, Radiant Red, at SEMA
2014 in Las Vegas, Nevada. Radiant
Red debuted on the No. 24 Axalta
Chevrolet SS driven by Gordon.
The blog will feature posts from experts in a variety of industries including fashion, interior design, architecture
Fresh Paint
requirements. Estimates can be managed

from the office, shop or in the field. The
system is also EMS-capable, enabling it to
communicate easily with other shop management systems.
The AdjustRite system was developed
by PPGs commercial coatings group for
commercial truck dealers, independent
collision repair facilities, fleet repair facilities, independent claims adjusters and
insurance companies.
and cosmetology to name a

few. Axaltas own color experts Nancy Lockhart and Dan
Benton will post blog articles
as well.
We are excited to launch Color
Block. This is a great opportunity for
Axalta to continue to share our automotive color expertise and invite experts from an array of fields to discuss
the relevance of red in their industries,
said Nancy Lockhart Axalta color marketing manager.
American OEM Selects

Valspar Wood for New
Tennessee Prefinished
Flooring Line
Valspar, manufacturer of wood coatings for prefinished flooring, siding,
moulding, kitchen cabinets, furniture,
and other building products, has began
supplying coatings to a new American
OEM hardwood-flooring line in Only,
Tennessee. The new line is designed to
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Untitled-6 1
Coatings World | 21
2/24/15 12:55 PM
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produce 10,000 square feet of

hardwood flooring per hour
and delivers the flexibility to
switch out finish colors in less
than 10 minutes.
Our goal with American OEM was
to evaluate and implement improvements that optimize production for
maximum up-time, precision, and performance, said Jim Hazen, global technical director for Valspar Wood. This
operation is geared for high-volume
USGBC Releases the Top 10 States for LEED Green Building Per Capita in Nation
Now in its fifth year, the per-capita list is based on 2010 U.S. Census data and includes commercial and institutional green building projects that were certified throughout 2014. Illinois retained
its top national position for the second year in a row, with 174
LEED certifications representing 3.31 square feet of LEED-certified space per resident.
Two newcomers to the list, Georgia and Arizona, show that
2014 was a year of major growth for LEED in the South and
Southwest regions of the country, while the continued strong
performance of Washington, D.C., Maryland and Virginia have
helped the mid-Atlantic region remain the epicenter of green
building across the country. Washington, D.C., which is not included on the official list of top states due to its status as a federal territory, is notable as it continues to lead the nation with 29.44
square feet of space per resident certified in 2014. Maryland and
Virginia finished third and fourth respectively, and both states
increased their per capita totals to 2.70 and 2.33 square feet of
LEED space per resident in 2014.
2014s list had the highest average (2.34) of per capita space
certified per resident per state since 2010, and the second highest average to date. Six of the eight states (IL, CO, MD, VA, MA
and HI), which were also on the list in 2013, increased the amount
of square feet of space they certified per resident in 2014. Illinois
and Colorado are the only two states to make the list every year
since 2010.
The full ranking is as follows:
1. Illinois
2. Colorado
3. Maryland
4. Virginia
5. Massachusetts
6. Hawaii
7. California
8. Georgia
9. Minnesota
10. (tied) Arizona
10. (tied) New York
USGBC calculates the list using per-capita figures as a measure of the human element of green building, allowing for a fair
comparison of the level of green building taking place among
states with significant differences in population and, accordingly,
number of overall buildings.
In 2014, LEED for Building Operations and Maintenance
was once again the most popular rating system within the top
10 states, representing 48 percent of the total square footage

certified. LEED for Building Design and Construction was the
second most popular rating system in the top 10, representing
46 percent of the square footage certified and LEED for Interior
Design and Construction was the third most popular rating system, representing 6 percent of total square footage certified in
these states in 2014.
A sample of notable projects that certified in these states in
2014 include:
Illinois: The Aon Center, a 3.2 million-square-foot tower in
Chicago owned by Jones Lang LaSalle, LEED Silver
Colorado: Denver Museum of Nature & Sciences Morgridge Family Exploration Center in Denver, LEED Platinum
Maryland: NASA Goddard Space Flight Center Building 26
in Greenbelt, LEED Gold
Virginia: University of Mary Washingtons Technology Convergence Center in Fredericksburg, LEED Silver
Massachusetts: Winchester Hospital Ambulatory Surgery
Center in Winchester, LEED Gold
Hawaii: City Financial Tower in Honolulu, LEED Gold
California: Levis Stadium in Santa Clara, LEED Gold
Georgia: The Georgia World Congress Center in Atlanta,
LEED Silver
Minnesota: Wells Fargo Center in Minneapolis, LEED Gold
Arizona: Arizona State University Health Services renovation in Tempe, LEED Platinum
New York: Golisano Institute for Sustainability at the Rochester Institute of Technology in Rochester, LEED Platinum
Collectively, 1,662 commercial and institutional projects became LEED certified within the top 10 states in 2014, representing 251.7 million square feet of real estate. Worldwide, 4,502
projects were certified in 2014, representing 675.7 million square
feet.
More than 26,600 projects representing 3.6 billion square
feet of space have been LEED-certified to date, with another
42,000 projects representing 8.8 billion square feet in the pipeline for certification. USGBC launched LEED v4, the newest version of the rating system, in the fall of 2013. The latest version
continues to raise the bar for the entire green building industry,
which Forbes Magazine projects could be worth up to $960 billion globally by 2023. LEED v4 features increased technical rigor;
new market sector adaptations for data centers, warehouses and
distribution centers, hospitality, existing schools, existing retail
and midrise residential projects; and a simplified submittal process supported by a robust and intuitive technology platform.
March 2015
has worked together for many years,

said American OEM chief executive
officer Don Finkell . Weve worked
with Valspar for more than 25 years so
naturally they are an important part of
our operation.
The American OEM operation uses
specialized color mixing equipment
that, when combined with advanced
knowledge and expertise, consistently
replicates colors that are 99.9 percent
accurate. Equally important, the color
equipment promotes sustainability because it greatly reduces tint and chemical waste involved in color formulation
and reproduction, in many cases eliminating waste completely.
Finkell continued, Valspar came in,
evaluated our lines and went to work,
he said. They surveyed the current line
speeds and finish parameters and immediately began working with and training
our employees. Valspars support was
instrumental in getting our operation up
and running.
Axalta Receives
Multi-site ISO 14001
Certification for
Global Manufacturing
Facility
Fresh Paint
and high-style production and quick

color change-outs on a variety of substrates and finishes.
As a first step in that evaluation
process, Valspar Woods application
engineers conducted line productivity
surveys and mapped line configurations
and equipment based on desired production processes. Part of that process
includes analyses of line speed, temperatures, calibration, cure parameters,
coatings formulas, and color integrity,
among other elements required for optimum production.
The Valspar Wood team of application engineers, technicians, color
formulators, and coatings chemists, reported findings and recommendations
back to American OEM management
to improve throughput, efficiencies
and cost control. From this exercise
a standard operating procedure was
implemented.
Although American OEM is a new
company, our manufacturing team
Manufacturing centers of Axalta Coating

Systems received certification of conformance with the requirements of the ISO
14001:2004 standard. The certification
has been accredited by Lloyds Register
LRQA and is valid for three years. The
certification applies to all 34 of Axaltas
majority-owned manufacturing facilities
that produce liquid and powder coatings.
We are very proud to receive ISO certification again and be recognized for our
global efforts to maintain and continually
improve our multi-site Environmental
Management System (EMS), said Peter
Hurd, Axalta senior vice president for
Operations. Our renewed certification is
a testament to the effort, dedication and
know-how of the people of Axalta across
the globe. Their diligence and capabilities
help protect our assets, our employees
Coatings World | 23
Fresh Paint
and the communities in which

we operate.
ISO 14001 certification provides assurance to employees,
customers and corporate partners, as well
as to the general public and regulatory
agencies, that companies adopt a systematic approach to environmental responsibility. The ISO 14001 program enables
organizations to measure the environmental impact of their activities, to set
environmental objectives, and to implement assessment and reporting processes
to ensure environmental performance is
continually improved.
In order to be recertified as compliant
with ISO 14001 requirements, Axalta
underwent a demanding evaluation process in 2014 that included third-party
audits at 11 of our 34 manufacturing facilities. The audits focused on site compliance with the ISO 14001 standard
as well as compliance with the Axalta
global EMS. Each site passed a rigorous
evaluation process covering a multitude
of procedures, programs and practices
within five criteria: environmental policy, planning, implementation and operation, checking and corrective action, and
management review. The recertification
process culminated in a comprehensive
audit in December, 2014 by LRQA of
the Axalta global headquarters, during
which the effectiveness of the global
EMS was assessed.
To maintain certification, LRQA will
continue to perform semi-annual audits
of Axaltas headquarters and a representative sampling of certified sites to ensure
compliance and to assess initiatives for
continued improvement. Our customers
can be confident that Axalta will continue
to provide the high quality products and
services they have come to expect well
into the future.
BASF European Production

Center for Flooring,
Waterproofing Systems
Fully Operational
BASFs new European competence center
for flooring and waterproofing systems
at Oldenburg, Germany, is now fully operational. Manufacture of the Masters
Builders Solutions products has been
relocated from Schaffhausen, Switzerland.

This relocation was the key step in the
continuing development of business following the sale of the CONICA Sports
Surfaces business and the Schaffhausen,
Switzerland, facility in July 2013. Besides
production, customer order management,
sales, marketing, product management
and research and development departments are now located at Oldenburg
which BASF says has proven to be the
right choice due to its location in the EU,
the good infrastructure, and the competence of its employees.
Our new center underlines our commitment to sustainable, long-term expansion for our flooring and waterproofing
system segments. In addition, we are
reinforcing our position as a reliable, innovative partner to our customers and
providing support for them through individual solutions, said Philipp Kley,
senior vice president of the Construction
Chemicals Europe Business Unit.
The relocation of production equipment from Schaffhausen to Oldenburg
took place in two stages to minimize negative impact on production operations.
BASF has invested in logistics, facilities,
production equipment, research and
development. The added roll out of the
tinting hubs (machines to color the floor
systems) in Europe, increases flexibility,
brings supply efficiency close to the customer and will improve the professional
service significantly.
Hardide Coatings Invests

$7 Million in U.S. Plant
Hardide Coatings, Inc., a UK-based provider of advanced surface coating technology, has plans to invest in a new
manufacturing plant in Virginia (U.S)
worth approximately $7 million. The
investment will see Hardide Coatings
expand provision of its range of specialist nanostructured coatings throughout
North America.
The 26,000 square foot facility in
Martinsville, Henry County, is planned
to be operational in the fourth quarter
of 2015 with up to 29 jobs being created in the first three years. The company produces a patented range of hard
wearing coatings which significantly
increase the life of critical metal parts

operating in abrasive, erosive, corrosive and chemically aggressive environments. The new facility will service
existing and new customers in the oil
and gas, aerospace, flow control and
advanced engineering markets.
Philip Kirkham, CEO of Hardide
plc said: Demand from customers in
North America, including leading companies operating in oil and gas exploration and production, valve and pump
manufacturing, nuclear, advanced engineering and aerospace industries, is
developing well and a local production
facility will significantly boost the business available to us.
The new facility is located within an
Enterprise Zone in a state where more
than 230 aerospace companies, the
Commonwealth Center for Advanced
Manufacturing and two Rolls-Royce
facilities are based. It will house new
chemical vapour deposition (CVD) coating reactors as well as the latest pre-treatment, inspection, quality assurance and
finishing equipment.
Martinsville, Virginia was chosen after a long and detailed evaluation of numerous locations in different states. We
chose Virginia as it offers a positive business environment with a central location
for the existing and projected customer
base and it makes a compelling economic
and business case, addedKirkham.
Speaking about the announcement,
Governor McAuliffe said, Creating
jobs in the advanced manufacturing sector is critical as we work to build a new
Virginia economy. I am thrilled to announce these new jobs, which pay well
above the average prevailing wage for
the region. I had the opportunity to meet
with company officials last summer in the
U.K. about this project, and we are honored to welcome Hardide Coatings to the
Commonwealths growing roster of international companies.
This is a big win for rural Virginia
as the region continues its economic rebound, said Maurice Jones, Virginia
Secretary of Commerce and Trade.
Hardide Coatings is a growing global
company, and this significant investment
to expand its manufacturing presence
March 2015
PPG Protective and Marine

Coatings Greece Holds
Second Customer Event
wider understanding of what we do, and

how we can work with them to increase
their fleets operational efficiency and
profitability, said Tassos Kaklamanis,
PPG market manager, marine. We have
been extremely pleased with feedback
from those attending, and we hope to
continue these up close customer events
in the future.
Axalta Paint
System Selected as
Automotive News
PACE Award Finalist
Fresh Paint
to serve worldwide customers is a great

testament to the strong workforce and
infrastructure in place in MartinsvilleHenry County and the Commonwealth
as a whole.
Fit-out of the building and local recruitment is already underway. The new
personnel will receive full training in the
Hardide coatings process at the companys UK headquarters before the North
American facility becomes operational
later this year.
The range of Hardide coatings are
highly abrasion, erosion, corrosion and
chemical resistant while also being tough,
ductile and impact resistant. Applied
by chemical vapour deposition (CVD),
the process can also coat them to internal surfaces and complex shapes. The
coatings technology is proven to offer
dramatic improvements in component
life, delivering cost savings to customers
through reduced downtime and increased
operational efficiency.
Axalta Coating Systems has been named a

finalist in the 2015 Automotive News PACE
(Premier Automotive Suppliers Contribution
to Excellence) Award program for its innovative 2-Wet Monocoat paint system.
Cenomic full-volume
bead mill maximum
economic efficiency at
an attractive price.
The wet grinding solution with
up to
20% better pigment utilization*
20% lower production costs*
20% higher throughput*
20% reduction of required
specific energy*
* Compared with the standard solutions on
PPG Industries in Greece recently followed up its first customer training seminar with a second event at its facility in
Acharnai, Athens. The follow-up event
enabled customers from local shipping
companies to learn firsthand about a
number of new technologies and products and to gain insight into essential aspects of the marine coatings business.
The sessions were led by George
Petkovski, PPG technical training manager, Europe, Middle East and Africa
(EMEA), who discussed the use of marine coatings in modern shipbuilding,
focusing on corrosion paint technology,
essential painting and spray-application
procedures, antifouling and foulingrelease coatings, and maintenance and
repairs. Discussion forums across the
two-day event focused on the importance of shipboard maintenance, ballast
tanks, newbuildings, cargo holds and
chemical tanks.
Following the success of our first
event in 2013, we wanted to build on
our relationships with our customers
and local businesses, to give them a
the market.
Cenomic best value for money. The

new Cenomic provides you with the
perfect wet grinding solution for efficient
production of coatings and inks. Customer
experience shows that a significant
reduction in production costs is possible
with this system. Make the change today
and benefit from the excellent economic
efficiency of this Bhler solution.
Visit us at the European Coatings Show;
April 21-23, 2015 in Nuremberg, Germany.
Hall 6, stand 211.
Bhler Inc., T 763-847-9900,
buhler.minneapolis@buhlergroup.com, www.buhlergroup.com
Innovations for a better world.

Cenomic_Ad_Coatings_World_2015.indd 1
Coatings World | 25
2/18/2015 10:40:33 AM
Fresh Paint
The first of its kind, the 2-Wet

Monocoat paint system was designed to help OEM customers
reduce the complexity of the
conventional coating process and increase productivity by fusing the properties of a basecoat and clearcoat into one
coating layer and reducing the number
of drying cycles and ovens from two to
one. The result is a system that needs less
space on the shop floor, which is ideal
for manufacturing facilities with smaller
footprints and for brownfield paint shop
conversions. To create these properties,
while also improving the monocoats
appearance, Axalta tailor-made a hyperbranched acrylic polymer for this innovative new product.
Axaltas 2-Wet Monocoat paint system was designed to improve appearance
and durability while providing stepchange efficiencies for our OEM customers, explained Steven Markevich, Axalta
senior vice president and president of its
Light Vehicle OEM coatings business.
Having our 2-Wet Monocoat paint system selected as a 2015 PACE Award finalist reflects our commitment to constant
innovation. Our unique resin chemistry
helped to facilitate the streamlining of the
process and the elimination of steps.
British Coatings Federation

Says Paint Sales
Outperform Economy
The latest figures from the British
Coatings Federation show that for the
second consecutive year, paint
sales have outperformed GDP,
with an increase
of five percent in
volume during 2014, against economic
growth of three percent.
Weve seen excellent growth in the
trade paint sector, which experienced near
double-digit growth, due to the combined
effect of general economic recovery, and
the growth in new house building, said
Tom Bowtell, chief executive of the BCF.
Woodcare products also had a very
good year with double- digit growth,
helped in part by the much better weather
last year compared to 2013.
Industrial coatings sales have been

disappointing with more or less flat
sales, with a decline in commercial and
infrastructure projects. Similarly, wallcoverings and printing inks have also
struggled, although towards the end of
2014 volumes saw some improvement,
stimulated by growth in packaging inks
and wallcoverings exports.
Looking to 2015, nine out of ten
British Coatings Federation members are
optimistic about sales and growth, forecasting an increase in number of employees, capital investment, sales value and
gross margin.
The industry is in a really buoyant
mood after the generally excellent year
for paint sales in 2014, and it is encouraging to see such high levels of optimism
as we head into a new year, concluded
Bowtell.
seventh win at Pocono Raceway.

Axalta has a long-history in the racing
industry. In addition to being the sponsor
of the No. 24 Axalta Chevrolet SS, driven
by Jeff Gordon, Axalta is also the official
paint supplier of Stewart-Haas Racing
and Hendrick Motorsports.
We are very excited to share this
great news, in cooperation with everyone
at Axalta Coating Systems, said Pocono
Raceway
president/CEO,
Brandon
Igdalsky. They have been a great addition to the Pocono Raceway family,
and we look forward to growing this
relationship in 2015 and beyond. What
makes this even more special is the fact
we get to work hand-in-hand with a true
global powerhouse who also calls the
Commonwealth of Pennsylvania home.
Axalta Announces
Integrated Title
Sponsorship with Pocono
Raceway
PPG Industries automotive refinish

business has released the 2015 appearance schedule of its colorful show truck.
The truck, a popular crowd-pleaser at its
tour stops, is a 75-foot 2007 Coronado
Freightliner tractor-trailer rig. This
year it sports a new paint scheme that
highlights the vibrant colors, ingenious
graphics and matchless special effects
that PPGs advanced refinish products
allow and encourage.
Again this year, veteran PPG driver
Chad Hook will steer the truck across the
country to major custom car and truck
shows sponsored by the Goodguys Rod
& Custom Association, the National
Street Rod Association (NSRA) and other
automotive enthusiast groups. He has
been driving the PPG show truck since
1999 and has never missed an event or
arrived late. He will begin his annual
expedition April 24 with the Goodguys
2nd Florida Nationals and move on to
Nashville, Indianapolis and other destinations across the nation. He will make a
total of 14 stops and end the season with
the Goodguys 18th Southwest Nationals
in Scottsdale, Arizona, Nov. 20.
The complete tour schedule is as follows: April 24-26: Kissimmee, Florida
- Goodguys 2nd Florida Nationals May
15-17: Nashville, Tennessee - Goodguys
10th Nashville Nationals June 5-7:
Axalta Coating Systems and Pocono

Raceway jointly announced a multi-year
partnership that will include an integrated
sponsorship campaign and the renaming
of this years June NASCAR Sprint Cup
Series (NSCS) race held at The Tricky
Triangle. The Axalta We Paint Winners
400 marks the first time that Axalta will
be a title sponsor in a NASCAR Sprint
Cup Series race.
As a part of the overall program,
Axalta plans to leverage its sponsorship
across multiple platforms which will include digital and social media, traditional
marketing outreach, and customer and
community race-day events.
Axalta is proud of its 22-year motorsports partnership. As a leader in the US
refinish business, our paint graces racecars that burn rubber on the track each
season and we proudly support fourtime NASCAR Cup Series champion Jeff
Gordon, said Axalta vice president and
head of its North America business, Nigel
Budden. Now, we are pleased to expand our racing involvement as Pocono
Raceways title sponsor of the upcoming race on June 7th. We look forward
to cheering on Gordon, as he vies for a
PPG 2015 Show Truck Tour

Dates Released
March 2015
of the primer, which not only effectively

shorten the painting process, but also
reduce volatile organic compounds emissions and save energy and materials.
Our partnership with our suppliers
plays a pivotal role in Zhengzhou Nissan.
As the winner of the Excellent Supplier
Award, BASF has shown dedication to excellence and we appreciate our long-term
strategic partnership with the company.
said Junfeng Wang, Deputy Director
of Purchasing Department, Zhengzhou
Nissan Automobile Co., Ltd.
BASF Shanghai Coatings Co., Ltd. is
a joint venture between BASF Group and
Shanghai Huayi Fine Chemical Co., Ltd.,
with more than 17 years of partnership.
Nissan Awards BASF

Shanghai Coatings with
Excellent Supplier Award
Architects, engineers and contractors can

now find product information on the
complete line of Liquid Nails brand adhesives and Top Gun caulks and sealants on
BASF Shanghai Coatings Co., Ltd.,

one of the leading automotive coatings
suppliers in China, has recently been
awarded the Excellent Supplier Award
2014 by Dongfeng Nissan Passenger
Vehicle Company and Zhengzhou Nissan
Automobile Co., Ltd. As the only coatings supplier to win the annual award,
BASF was recognized for the high-quality
coatings solutions, the outstanding performance in technical competency and
level of services delivered.
Dongfeng Nissan has been working with BASF for more than 10 years.
In 2014, we applied BASFs Integrated
Process II for the first time in our new
plant in Dalian, China, said Xilu Liu,
director of Raw Material Purchasing
Department
of
Dongfeng
Nissan
Passenger Vehicle Company. BASF has
impressed us with its technical competence and ability to build mutual trust in
this project. This award is a testament to
its achievements with us and we believe
that our successful partnership will help
us deliver innovative and unique automotive products and services to enrich
our customers lives. The innovation of
Integrated Process II consists in eliminating the second paint layer, the primer coat
and its baking phase. A new waterborne
basecoat system takes on the functions
PPGs Liquid Nails Portfolio

Now Available on ARCAT
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the ARCAT database for specification in a variety of construction projects.

Serving as an online resource
center for nearly 3 million architects,
engineers and contractors, ARCAT
provides a database of technical data,
catalogs, videos and specifications from
more than 11,000 manufacturers. Also,
ARCAT green reports LEED credits for
various building projects and materials, including a listing of LEED-certified
Liquid Nails brand green adhesives that
are available.
Additionally, a mobile app is available for Android, iPhone and iPad users
to access the complete catalog of ARCAT
products and more on-the-go. The app
assists contractors in the productivity of
the design-build process, from design to
construction and facility management.
Additional Liquid Nails product information and resources can be found at
www.liquidnails.com. CW
Use grind gages more consistently.
Little Joe Industries offers the ADM Automatic Draw-Down Machine for use with
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US and foreign patents apply.
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Phone: (908) 359-5213 Fax: (908) 359-5724
Web: www.littlejoe.com Email: info@littlejoe.com
Coatings World | 27
Market Reports
IRL Publishes a Profile of

the Chinese Paint Industry
IRL has launched a new edition of its

single country report A Profile of the
Chinese Paint Industry. In this study,
IRL examines Chinas paints and coatings
market independently and not as part of
a regional study on the Asia Pacific paint
market, thereby enabling to present more
in-depth information on paint market
influences and trends. This fully updated
seventh edition provides market data for
2013 and forecasts for 2018.
The total consumption of paints and
coatings in China reached 13.1 million
tons in 2013, and is forecast to rise to
nearly 17.9 million tons by 2018. This is
equivalent to an average annual growth
rate of 6.5 percent, which is somewhat
lower than historical trends in China but
is still impressive compared with the more
mature markets such as the EU, U.S. and
Japan. This growth forecast takes into
account predicted Chinese GDP growth,
the development of the iron and steel industry and its related sectors, growth in
downstream industries (such as construction, automotive, petrochemical and machinery) and current per capita coatings
consumption, which remains low.
After four years of rapid growth, the
Chinese paints market started to slow
down in 2013 due to the unfavorable
global economic situation and deceleration of certain downstream industries.
However, demand for coatings in the
construction, automotive, appliances and
infrastructure sectors continued to grow.
Therefore, the total paints market grew
fairly moderately in 2013.
Architecture is the largest end-use
sector in China and continued to grow
quickly in 2013 due to an increase in the
construction of low-cost housing, commercial housing and infrastructure. The
protective coatings market is the secondlargest sector in China due to the rapid
development of construction, transportation, petrochemical, energy and machinery projects. Nuclear power and wind
power infrastructure, high-speed rail,
roads, bridges, containers and off-shore

engineering applications continued to
drive growth in the protective coatings
market in 2013.
The wood coatings market was affected by the stagnation of exports, but
stimulated by domestic demand for solid
wood furniture. The powder coatings
market remained in steady growth due to
strong demand from appliance manufacturers and the construction industry. The
automotive coatings market continued to
be boosted by growth of car production
and an increase in car ownership, despite
government controls on traffic flow in
major cities. The plastic coatings market
was possibly the fastest growing segment
in 2013, due to recovery of the demand
from appliance, mobile phone and computer applications.
The marine coatings segment was the
worst performing in 2013, mainly due
to deterioration of the global marine industry and competition from other Asian
countries for shipbuilding and repair.
Other segments such as coil coatings,
road marking coatings, can coatings and
aerospace coatings, achieved reasonable
growth in 2013.
The per capita consumption of coatings was only 9.6kg, and the consumption of architectural coatings was only
3.6kg per head in 2013; these figures

are much lower than the global average
and the average consumption in Western
countries. This indicates a large, as yet
untapped potential in the Chinese coatings market to be exploited in the future.
Nevertheless, the Chinese market is
expected to grow more rationally after
a decade of fast growth. The industry
will continue to consolidate, and the
market will become more integrated between manufacturers, distributors and
service providers. The overall industry
is facing further challenges, in terms of
capital, strategic transformation, increasing demand for quality products
and services, growth of environmental
and safety issues, and a dynamic business environment.
A Profile of the Chinese Paint
Industry gives an insight into the market changes in the past few years, as well
as outlining the key trends affecting nine
mainstream paints and coatings segments: architectural/decorative, industrial
wood coatings, protective coatings, marine coatings, automotive OEM coatings,
automotive refinishes, powder coatings,
general industrial coatings (including coil
coatings) and plastic coatings. Forecasts
on these are presented for the year 2018
alongside market data for 2013. The cost
March 2015
Market Reports
of the full report is 3,250. For

more information go to www.
informationresearch.co.uk.
Grand View Research

Reports on Global Industrial
Coatings Market Size and
Forecast up to 2020
According to a report from Grand View
Research, the global industrial coatings
market is expected to witness growth
owing to the increased importance of
corrosion resistance, high temperature
performance and enhanced service life
in automotive, marine, construction and
oil & gas industries. Technological development in solventborne and powder
coatings is expected to play a crucial
role in promoting industrial coatings
market growth over the forecast period.
Regulatory support aimed for reducing
VOC emission is likely to fuel eco-friendly coatings demand, and is expected to
have a positive impact on industrial coatings market in the near future.
Governments of India, China and
Middle East countries have increased
their expenditure on infrastructure,
which is expected to augment global industrial coatings market. Positive outlook
towards the oil & gas sector in BRICS is
expected to have a positive impact on industrial coatings market over the next six
years. Development of unconventional
resources such as shale gas and tight oil
in the U.S. and Canada is expected to
promote the use of industrial coatings as
solutions for providing corrosion resistance and wear protection in drilling and
exploration applications.
Major market participants include
PPG Industries, AkzoNobel, Axalta,
DuPont, Sherwin-Williams BASF, Nippon
Paints, Valspar and NOROO Paints
& Coatings. Application growth of industrial coatings in the automotive and
construction industries in Asia Pacific
has forced market players to increase
their production capacities in China and
India. In May 2013, Axalta announced
an investment of $50 million for their
waterborne coatings manufacturing facility situated at Shanghai, China. The
plant is expected to supply 25,000 tons
of waterborne coatings for automobile
manufacturers located in South and

Central China.
U.S. Demand for Adhesives

& Sealants to Reach $12.8
Billion in 2019
According to Freedonia Research, U.S.
demand for adhesives and sealants is
forecast to increase 2.8 percent per year
to 6.4 billion pounds in 2019, valued at
$12.8 billion.
A turnaround in construction activity, combined with the expanding use
of adhesives and sealants in manufacturing and assembly, will underpin demand gains. Analyst Carolyn Zulandt
found: Adhesive bonding technologies will make further inroads in applications historically dominated by
mechanical fasteners and other alternative joining systems.
Advances will be limited by trends toward high solids formulations and lower
application weights. Market maturity
and sluggish growth in paper packaging
and other key markets will further restrain increases. These and other trends
are presented in Adhesives & Sealants,
a new study from The Freedonia Group.
Emulsion and dispersion adhesives
and sealants will remain the leading
product type. The ongoing displacement
of solvent-based products is expected
to support increases as end users strive
to meet emissions regulations through
the adoption of water-based and higher
solids formulations. The fastest annual
growth through 2019 is expected for
reactive adhesives and sealants, driven
by rising demand in major markets and
trends favoring higher value materials.
Silicone and polyurethane adhesives and
sealants will post the most rapid gains
among reactive types, supported by their
superior performance characteristics.
Among adhesives and sealants markets, the fastest annual gains are projected for construction, which will recover
from the declines of the 2004-2014 period. Accelerated new building construction will fuel gains, as will increased
improvement and repair activity and rising infrastructure spending. Faster gains
will be prevented by the development
of higher performance products with
longer replacement cycles. The slowest

annual gains are projected for the packaging market, which will be hampered by
weakness in the paper and paperboard
packaging segment.
Manufacturing and assembly will
continue to be the largest market for adhesives and sealants. Within this market,
the tapes and labels segment is expected
to remain the leading outlet for adhesives, driven by healthy advances in the
production of pressure sensitive tapes
and labels. Among other segments, solid
increases are expected in the aerospace,
machinery, motor vehicle, and electrical
and electronic markets, where adhesives
and sealants will continue to displace alternative fasteners.
Kline Says Unknown

Southeast Asian Biocides
Market Growing the
Fastest
While biocides market growth in the
mature markets of Europe and the
U.S. is estimated at two percent and
slightly less than one percent, respectively, the five percent growth forecast
in biocides consumption in Southeast
Asia during 2014-2019 makes this region one of the fastest growing and
most attractive regions globally, finds
recently published Specialty Biocides:
Southeast Asia Market Analysis and
Opportunitiesreport by global consulting and research firm Kline & Company.
In recent years, the region has enjoyed
economic progress driving the demand
in construction, packaging, transportation, and consumer products industries,
among others. These in turn are driving
growth of key end-use industries in industrial preservation applications, such
as paints and coatings, adhesives and
sealants, and synthetic latex polymers.
Consequently, the industrial preservation
applications are leading market demand,
accounting for the largest consumption
of specialty biocides in Southeast Asia,
both in volume and value terms.
Water-based adhesives and paint
are enjoying fast growth due to the
low volatile organic compound (VOC)
emission trend, which is gaining momentum in Southeast Asia. The greater
March 2015
Matic, Industry Manager, Chemicals &

Materials practice.
Global Nanocoatings
Market Expected To Reach
$8.17 Billion By 2020
The global nanocoatings market revenue
is expected to reach $8.17 billion by
2020, according to a new study by Grand
View Research, Inc.
Nanocoatings are extensively used
as a substitute to conventional polymer
coatings in applications including automobile, building and construction, and
medical and healthcare. Nanocoatings
demand is expected to increase due to
superior properties and lesser VOC emissions as compared to other commercially
used coatings in the market.
Medical and healthcare was the largest application market for nanocoatings,
with demand estimated at 43.7 kilo tons
in 2013 owing to increased use of antifingerprint and anti-microbial coatings
for maintaining clean and hygienic environment in patient care facilities. The
segment is also expected to be the fastest growing application, at an estimated
CAGR of 22.7 percent from 2014 to
2020. Nanocoatings are used in automotive applications in order to retain color
and gloss, with estimated demand of 39.8
kilo tons in 2013.
Further key findings from the study
suggest:
Global nanocoatings market volume
was 309.5 kilo tons in 2013 and is
expected to reach 1,262.9 kilo tons
by 2020, growing at a CAGR of
22.3 percent from 2014 to 2020.
Anti-microbial nanocoatings were
used widely in applications including medical & healthcare and
building & construction to avoid
infestation of disease spreading microbes. The segment demand was
estimated at 90.9 kilo tons with revenue of $541.6 million in 2013 and
is expected to grow at a CAGR of
22.9 percent from 2014 to 2020.
Anti-fingerprint nanocoatings are
expected to be the fastest growing
product segment at an estimated
CAGR of 23.2 percent from 2014
to 2020. The segment is expected to
Market Reports
public awareness about environmental sustainability issues changes their

consumption culture towards more
environmentally-friendly products. As a
result, market shifts away from solventbased formulations, and sales of waterbased adhesives or paints are growing
as they have a low environmental impact with lower VOC emission.
The rapid rate of urbanization in
Southeast Asia, as well as growing awareness about the importance of effective
sanitizers, in combination with growing
disposable income contributes to growth
in consumption in hygiene applications.
Hygiene applications are the second biggest end-use industry with a total volume
consumption of 26 percent, estimated to
increase by 4.6 percent during the forecast period. The water treatment industry
will also witness a healthy growth rate
due to the economic growth in the region,
increasing the number of new power
plants and heavy industries.
Due to the importance of quats in
Southeast Asia, nitrogen-based biocides
are the leading category on a volume basis in the region. While isothiazolinones
lead the market by value, other important
chemicals include DBNPA, glutaraldehyde, or peracetic acid.
In a market widely dominated by
multinationals, Dow Chemical continues
to be the leading supplier in the region.
However, the Southeast Asian supplier
market remains fairly fragmented with
leading suppliers varying from one application to another. For instance, Troy
and Clariant are the leading suppliers of
biocides in the metalworking fluids industry in Southeast Asia, while Lonza and
Celcure Chemicals dominate the biocides
market for wood preservation.
A variety of factors, such as economic
growth, increased awareness of health
and environment, or multinational supplier base along with imports from China
and Japan, among others, will drive the
biocides market in Southeast Asia. As
Western markets growth potential diminishes due to market maturity or regulatory
hurdles, the Southeast Asian region represents an attractive opportunity for biocides suppliers, notably in industrial and
water applications, comments Nikola
witness growth on account

of its usage in electronics
and automotive application.
North America was the
dominant regional nanocoatings
market with an estimated demand
of 128.7 kilo tons in 2013. Increased
infrastructural spending in the current fiscal budget coupled with high
demand for automobiles and advanced healthcare facilities in the
region are expected to be major factors responsible for nanocoatings
market development.
Product innovation plays a key role
as the fragmented nature of market results in companies developing
new products to gain competitive
advantage. The nanocoatings market is expected to gradually move
towards consolidation over the next
six years, with raw material supply
being a focal point which may trigger a trend of mergers, acquisitions
and strategic alliances.
Phosphorous-Based Flame
Retardant Market in China
Poised for Strong Growth
GCiS China Strategic Research estimates
that the domestic market of flame retardant chemical in China is valued at nearly
RMB 6.8 Bn, or approximately $1.1 billion, as of the year end of 2014. The study
finds that the market will continue to
thrive in the next few years, but growth
rate varies greatly by product type.
China continues to play a prominent role in the global flame retardant
chemical market in terms of production, domestic consumption as well as
direct export and is expected to lead in
global market growth. Locally produced
phosphorous flame retardant chemical is gradually replacing previously
popular halogen-containing chemicals
in a broad range of applications, particularly in plastics and rubber segment.
Consumption of inorganic flame retardant is also on the rise. Both domestic
and overseas fire retardant standards
and environmental regulations are the
driving forces behind this trend; however weaker law enforcement and supervision in China may make the transition
Coatings World | 31
Market Reports
slower than suppliers optimistic expectation.

The report features in-depth
analysis of the five key product
types, phosphorous, brominated, inorganic, chloride and other types of flame
retardant chemicals. The majority of fire
retardant chemical is used in plastics &
rubber industries as an important additive to PP, PE, PU, engineering plastics
for automobile and electronics, flexible
PVC, and they are closely followed by
the electrical & electronics, chemical
(mostly coatings) and electric wire manufacturing industries. Other key applications of consideration include chemical,
textile, wood processing, paper and
more, though size of demand is relatively
lower in these sectors.
This GCiS market study draws on a
three month in-depth primary survey of
58 of the markets suppliers and channel
players. It is essential reading for any professional needing accurate and detailed
strategic information of this market.
Major areas covered include: market size
and shares, five-year projections, market
structure, pricing trends, distribution, an
assessment of key suppliers and more.
U.S. Demand for

Construction Chemicals to
Exceed $12 Billion in 2018
U.S. demand for construction chemicals
used in on-site applications is projected
to grow 8.2 percent per year through
2018 to $12.1 billion. Gains will be primarily driven by double-digit increases in
building construction expenditures, supported by healthy economic growth and
an improved consumer financial outlook.
Increased economic activity and greater
government investment in the aging infrastructure of the U.S. will also support
healthy consumption of construction
chemicals in nonbuilding applications.
While overall growth will be underpinned
by the strong increases in construction
spending, the product mix will also continue to shift toward new, higher value
formulations and technologies as the
market adapts to environmental regulations and more stringent building codes.
These and other trends are presented in
Construction Chemicals, a new study
from The Freedonia Group.

Following several years of recovery, a
fully healed U.S. housing market will lead
to a jump in new residential construction
activity, said analyst Nick Cunningham.
Nonresidential building construction activity is also expected to increase rapidly
through 2018. Economic growth will
support a rebound in both the industrial and office and commercial sectors.
Greater economic activity will also require increased investment in infrastructure, both public and private, particularly
for the U.S. aging transportation network. This will lead to healthy growth in
nonbuilding construction chemicals demand, especially for cement and asphalt
additives and coatings. Growing demand
for chemical additives and coatings will
also result from the increasing use of new
concrete technologies that offer superior
performance and ease of placement, such
as high performance concrete and selfconsolidating concrete.
Higher value formulations will continue to gain share in many product segments in response to both environmental
and performance concerns. Volatile organic compound (VOC) regulations have
been enacted at both the federal and state
level. This trend will be further intensified
by consumer preferences for low odor
and easy cleanup water-based products.
The transition toward better performing, longer lasting products will boost the
value of the construction chemicals market going forward, though the decreased
replacement frequency and volume of
chemicals required will serve as a check
on further growth.
Kusumgar, Nerlfi &

Growney Report on
Formulated Adhesives
According to a soon to be released study
by the consulting firm Kusumgar, Nerlfi
& Growney, global consumption of formulated adhesives was 10.24 MM tons
in 2014 worth $29.4 billion. Volume has
increased modestly since the 2009 recession and a five percent annual rate of
growth is forecast through 2019. Growth
in Europe and North America is forecast
at a mature two percent annual rate while
the Asia-Pacific region, led by China, is
forecast to expand at an eight percent annual rate.

China represented two-thirds of the
formulated adhesive volume in the AsiaPacific region in 2014 and 32 percent
of the global share. Adhesive growth in
China is moderating but a still robust
eight percent annual rate of increase
is forecast through 2019. Japan is the
second largest consumer in Asia-Pacific
with eight percent of the volume with
growth forecast at one percent/yr. India
is third in the region with six percent of
the volume but will surpass Japan by
2019 owing to its forecast double digit
rate of growth.
Brazil is the leading consumer of adhesives in South and Central American
countries accounting for 60 percent of
the regions volume. A five percent annual rate of growth is forecast for Brazil
and the region. Pressure sensitive products (tapes, labels, decals, etc.) are the
largest end use for formulated adhesives
representing 27% of the volume in 2014
(Figure 2). Packaging tapes is the largest end use with modest growth prospects
but many specialized applications are
growing faster. Packaging is the second
largest adhesive end use with 22 percent
of the volume and a four percent yearly
rate of growth is forecast. Flexible packaging was 15 percent of the packaging
volume and one-quarter of the value and
is growing six percent/yr.
Woodworking was an outlet for 19
percent of the adhesive tons and includes
furniture, building products and other
applications. Construction was the other
larger volume adhesive end use with 14
percent of the volume. The top four formulated adhesive end uses combined for
82 percent of the volume in 2014 and 63
percent of the dollars. Smaller, higher
dollar value, end uses include aerospace,
electronic, disposable products, windmill
blades, etc.
The information will be part of
Kusumgar, Nerlfi & Growneys soon
to be released multiclient study, The
Global Adhesives Industry, 2014-2019.
Further information can be obtained at
201-773-0785; e-mail: nerlfikng@cs.com
and on the companys website at www.
kusumgar-nerlfi-growney.com. CW
March 2015
Financial News
AkzoNobel Releases
Full-Year and Q4 2014 Results
Akzo Nobel N.V. has reported positive

volume growth and an improvement in
return on sales (ROS) for the full-year
2014. Excluding incidentals, ROS was
7.5 percent (2013: 6.1 percent).
Operating income excluding incidentals grew 20 percent to 1,072 million
(2013: 897 million), reflecting higher
benefits from ongoing operational efficiency programs and lower restructuring
charges, offset by higher adverse incidental items. Contrary to positive incidental
items of 61 million in 2013, mainly related to gain on divestments, the negative
incidental items of 85 million in 2014
relate to provisions for legacy items, an
external fraud suffered by one of our
subsidiaries in the US, and project costs
related to a divestment. Net income attributable to shareholders was 546 million (2013: 724 million which includes
exceptional items). Revenue for the full
year declined 2 percent, with volume
up 1 percent in all Business Areas, more
than offset by negative currency effects
and divestments.
CEO Ton Bchner said:For the full
year we achieved further improvements
in our operational performance, visible in our return on sales and return
on investment levels. The introduction
of several commercial excellence initiatives will help us drive organic growth
going forward.
2014 was challenging, evidenced by
negative currency effects, a continued
lack of growth in Europe and a slowdown in some of the Asian and Latin
American economies. During the year,
we continued to build a solid foundation
and remain on track to deliver on our
2015 target, he added.
He concluded, The year was also
notable for several key achievements. A
major highlight for us in 2014 was the
launch of our Human Cities initiative
and our partnership with 100 Resilient
Cities. We introduced the first carbon
credit methodology for the international
shipping industry, which allows ships to

generate income in the form of carbon
credits by reducing CO2 emissions. We
were also especially pleased to be ranked
first on the Dow Jones Sustainability
Index (in the Materials industry group)
for the third year in a row.
BASF Increases Earnings in

4th Quarter and Full Year
2014
Dr. Kurt Bock, Chairman of the Board of
Executive Directors of BASF SE said at
the companys Annual Press Conference
in Ludwigshafen: We achieved our goal
for 2014. We increased earnings despite the disappointing economic development in Europe. We grew profitably.
We further strengthened our chemicals
business and in turn improved our margins. We have our costs firmly under control. This is an outstanding achievement
of the entire BASF team.
In the fourth quarter of 2014, BASF
Group sales of 18.0 billion almost
matched the level of the previous year
(fourth quarter of 2013: 18.1 billion).
Sales volumes increased by one percent.
The Catalysts division as well as the
Agricultural Solutions and Oil & Gas
segments mainly contributed to this increase. Positive currency effects (plus
two percent) could not compensate for
the mainly oil-price related decline in
sales prices (minus four percent). Income
from operations (EBIT) before special
items rose by 40 million to 1.5 billion
(fourth quarter of 2013: 1.4 billion).
EBIT before special items rose significantly in the Chemicals and Agricultural
Solutions segments compared with the
same period of the previous year.
At 74.3 billion, sales in 2014
matched the level of the previous year
(2013: 74.0 billion). Sales volumes increased in all segments in 2014. Overall
volumes grew by 4%. Prices decreased
by 3%, largely due to significant decreases in oil and gas prices. Negative
currency effects dampened sales in almost all divisions.

EBIT before special items grew by
280 million to 7.4 billion in 2014. This
was primarily the result of a larger contribution from the chemicals business
comprising the Chemicals, Performance
Products and Functional Materials &
Solutions segments. EBIT was up 466
million from the previous years level
and reached 7.6 billion. Net income
amounted to 5.2 billion, exceeding
the previous years level of 4.8 billion.
Earnings per share rose from 5.22 to
5.61. Adjusted earnings per share were
5.44 compared with 5.31 in the previous year.
At 3.7 billion, fourth-quarter sales in
the Performance Products segment were
slightly above the same period of the previous year. EBIT before special items was
217 million and thus at the same level
as in the fourth quarter of 2013. For the
full year, sales were down by 1% to 15.4
billion. Despite an increasingly gloomy
market environment over the course of
the year, BASF was able to increase sales
volumes with stable prices and thus almost fully compensate for negative currency effects. EBIT before special items
improved by 90 million to 1.5 billion.
This was mainly because of the reduction
in fixed costs due to restructuring and
other measures.
In the Functional Materials &
Solutions segment, sales in the fourth
quarter rose by eight percent to 4.4
billion due to higher volumes and positive currency effects. EBIT before special
items decreased by 18 million to 220
million. For the full year, sales rose three
percent to 17.7 billion due to significantly higher sales volumes especially
of products for the automotive industry.
The increase was curbed by negative currency effects. Prices were stable overall.
EBIT before special items rose by 127
million to 1.2 billion through considerable increases in the Catalysts and
March 2015
Sika Announces Record

Growth in 2014
Sika reported record sales in 2014. In fiscal year 2014, Sika continued its growth
and achieved what it calls the best result
in the companys history.
Sales reached record levels in all regions and all relevant growth targets for
2014 were exceeded. High growth momentum and disciplined cost management led to new record figures of CHF
633.2 million (+21.0 percent) for the
operating result and CHF 441.2 million
(+28.0 percent) for net profit.
Sika CEO Jan Jenisch said: Our record year in 2014 is the result of our
strategic continuity and the expertise and

commitment of our 16,895 employees.
Their energy, ideas and active embodiment of the Sika Spirit have taken Sika to
the next level of performance. On behalf
of Group Management, I wish to thank
them all for their hard work and loyalty
over the past year.
Sika reported that the company significantly exceeded its growth targets
for full year 2014. It increased sales by
13 percent (in local currencies) to CHF
5,571.3 million. All regions contributed
to this growth and set new sales records.
The negative currency effect for the full
year was 4.7 percent. Sales in Swiss
francs increased by 8.3 percent after adjustment for currency effects.
Sales in the region EMEA (Europe,
Middle East, Africa) experienced an increase of 13.3 percent. Visible growth
drivers in the Middle East and Africa
and the moderate recovery seen in the
southern European markets had a positive impact on the regions development.
North America recorded a 7.9 percent increase in sales. Construction projects put on hold in recent years are now
being carried out.
The region Asia/Pacific witnessed
a 12.9 percent increase in sales, breaking the CHF 1 billion barrier for the
first time. At 16.0 percent, sales growth
remained consistently high in Latin
America in 2014. In a demanding business environment, Sika benefited from its
strong market presence.
The company reported that Strategy
2018 is delivering results in excess of
Sikas targets and expectations. Its core
features are the accelerated development
of growth markets, investments in new
factories and the launch of new products.
A key growth driver in the year under review was the high-margin mortar business, which recorded sales growth of 31
percent. The strategy is implemented by
results-driven employees who are ready
to take responsibility and whose main
priority is the customer, Jenisch stated.
Jotun Reports Profit of NOK

1.3 Billion for 2014
Jotun gained a top line growth of nine
per ent, partly driven by currency
Financial News
Coatings divisions.
In the Oil & Gas segment, considerably higher volumes in the fourth
quarter could not compensate for significantly lower oil and gas prices. Sales
declined by three percent to 4.0 billion.
At 347 million, EBIT before special
items was 155 million below the same
period of the previous year. Full-year
sales grew by two percent to 15.1 billion in 2014, mainly through higher volumes in the natural gas trading business.
Sharply falling oil and gas prices weakened sales growth. In the Exploration &
Production business sector, the activities
in Norway acquired from Statoil led to
positive portfolio effects. EBIT before
special items declined by 61 million to
1.8 billion as a result of slightly smaller
contributions from both business sectors.
Net income declined by 266 million to
1.5 billion.
Sales in Other in the fourth quarter
fell by 37 percent to 700 million. EBIT
before special items improved by 86
million to minus 28 million. Full-year
sales decreased by 14 percent to 3.6
billion. This was predominantly because
of lower plant availability after a plant
outage at the Ellba C.V. joint operation
in Moerdijk, Netherlands. EBIT before
special items improved by 52 million to
minus 566 million. The reversal of provisions for the long-term incentive (LTI)
program and an improvement in foreign
currency results not assigned to the segments were partly offset by lower earnings contributions from other businesses.
fluctuations. After a somewhat careful start of the year,

the sales numbers improved
throughout the year, and Jotun
experienced a substantial growth of 17
percent during the last four months.
Jotun obtained total sales of NOK 17.5
billion in 2014, including full revenues
of associates and of joint ventures, compared to NOK 16 billion in the same
period the year before.
Among Jotuns many segments, the
sales development within Decorative
Paints has been good, particularly in
Southeast Asia and the Middle East.
Additionally, there has been an improvement in the segment of Marine Coatings,
particularly due to constructions of new
ships in Northeast Asia. All segments
achieved double-digit percentage growth
last four months.
Asian Paints Consolidated

Net Profit for the Quarter
Increases
Asian Paints Ltd. has announced its financial results for the quarter and nine
months ended December 31, 2014.
We registered single-digit volume
growth in the decorative paint segment in India due to sluggish demand
conditions, said K.B.S. Anand, managing director & CEO, Asian Paints
Limited. Growth in the current quarter was also impacted due to the early
festival season as compared to the previous year. The Automotive coatings
JV (PPG-AP), witnessed good growth
in the General Industrial and Auto
Refinish business segment. However,
the Auto OEM business was impacted
by subdued consumer demand.
The growth in the Industrial
Coatings JV (AP-PPG), was led by demand in the Industrial Liquid Paints
segment. The international business performance was led by double digit growth
in some markets like Bangladesh, Nepal
& Emirates even though some countries
continued to be affected by political
events and macro-economic uncertainty. The ramp-up of Home improvement
business has been slower than expected,
due to weak consumer sentiments, he
added. CW
Coatings World | 35
International Coatings Scene Europe
European Color Trends

Offer Wide Variety of Options
New and
improved
coatings
technologies are
having a strong
influence on the
choice of colors.
by Sean Milmo
European Correspondent
milmocw@rodmanmedia.com
onsumers in Europe are now almost

spoiled for choice in the range of colors
available in most coatings sectors.
As a result coatings and colorant producers,
as well as suppliers of materials running inplant coatings facilities, are having to put in a
lot more effort into detecting variations in consumer tastes.
This is especially the case with coatings for
interiors of homes, offices, commercial premises and automobiles, in particular the equipment
and consumer products used within interiors,
such as electrical and electronic devices.
In interiors there is at present a tendency for
a mix of colors with a common theme such as
neutrality and natural hues, but with accented
colors, often bright and vibrant, which compliment the predominant shades. Also within this
color assortments is a growing application of
coatings with metallic effects, sometimes showing a pure metal look such as gold or silver.
Increasingly the objective behind interior design is not just a visual impact but a tactile one
as well so that the coatings have to have both
attractive colors and a haptic quality.
New and improved coatings technologies
are having a strong influence on the choice
of colors.
The ability to apply powder coatings at
lower temperature, for example, is resulting
in stronger and brighter colors appearing on a
wider range of wood and plastic products.
Powder coatings are now being cured efficiently at temperatures of approximately
120C compared to the normal range of 160C
200C, which has limited their application
mainly to metals.
March 2015
Europe International Coatings Scene

Applicators of powder coatings are
now opening plants specifically built for
powder coating of medium-density fiberboard (MDF) panels. MDF Specialised
Coaters, Sheffield, England, operates a
dedicated power coatings unit with a gasfired, infra-red curing oven able to give
4,500 meters of MDF per day smooth
and textured single powder coatings,
With both MDF and melaminefaced chipboard (MCF), powder coatings are supplementing spraying with
conventional coatings and printing as
a coating process. In addition systems
applying textured plates are available
for adding embossed effects, such as
wood grain patterns.
The dispersions and pigments business
of BASF has developed a system for the
mass coloring with pigment dispersions
of the wood fibers in MDF boards.
The pigment preparations are added
during the production process, explained
Juliane Kruesemann, BASFs pigments
marketing manager. They ensure an
even mass coloration of the material,
since they stay affined to the wood fiber,
and stand out due to their great shine as
well as their color and light stability.
BASF has just jointly developed a
range of four new colors for Glunz,
Meppen, Germany, an MDF production subsidiary of Sonae Industria
Group of Portugal, which will complement black and grey shades already
provided by BASF.
The new color collection opens up a
completely new range of aesthetic options
for MDF, said Kruesmann, adding that it
reflects both current and long-term trends.
Most of the leading coatings, pigments
and woodboard manufacturers now have
their own design teams keeping up with
the latest color trends to provide an advice service to operators further down the
value chain.
Our customers expect us to come up
with new designs which reflects the current color preferences of both industrial
and ordinary consumers, said Elliott
Fairlie, head of dcor development at the
UK branch of Egger Group, a Germanbased panel manufacturer. It is easier
for us to provide the ideas for designs,
he added.
Although being affected by technological advances in coatings, color trends

are mainly driven by economic, political
and social factors.
Brighter colors
are now gaining
in prominence in
interiors possibly
due partly to the
wider applications
of powder coatings
and the greater
availability of
MDF and other
fiberboards.
We have to look at a wide spectrum
of current influences, which are evident
during visits to fairs and exhibitions but
also in lifestyles and behaviour patterns,
explained Judith van Vliet, a designer at
the Swiss-based pigments manufacturer
Clariant. We translate the results of all
these observations into predictions of
color trends the next 1-2 years.
In recent years the main theme in
interior design has been a predominance of soft and neutral color but
with a growing tendency for prominent accents in the form of brighter
and bolder colors on relatively small
accessories or equipment.
Soft neon colors are popping up in
several consumer electronic products:
headphones, speaker sets and mobile
phones as accents or covering the whole
surface, said Stephie Sijssens, performance coatings color design manager at
AkzoNobel. Sport accessories and the
new generation of Scandinavian designers
were a big inspiration for (this change).
At last years Milan Furniture Fair,

one of the biggest in the world with more
than 350,000 visitors, the use of color
accents was even more noticeable as a
means to create more personalized and
individual pieces, according to Fairlie.
This contrasted with a growing trend
for cooler greys, often in a combination of shades. Mix and matching (in
interior design) is nothing new, said
Fairlie in a commentary on the show.
We now see this trend in a new form,
with designs appearing individually and
at random, yet stylishly balanced and
complemented.
Brighter colors are now gaining more
prominence in interiors possibly due
partly to the wider applications of powder coatings and the greater availability
of colored MDF and other fiberboards.
There is a lot more accenting going on perhaps because consumers are
willing to take more risks with colors in
their own homes, said van Vliet. The
stronger colors are also now being applied to larger surfaces such as tables
and chairs.
In parts of northern Europe where
traditionally cool but light reflective
colors have prevailed, bolder colors are
starting to be adopted by designers.
In Scandinavia pastel colors and
neutrals have been very important in the
last years because they give out light,
said van Vliet. So I was pleasantly
surprised to see during the Stockholm
Design Week last month (February) colors like bright orange and teals with a
mix of greens and blues being used in
interior design, often combined with the
softer neutrals and pastels.
This use of brighter colors in interiors in Europe is a sign of a greater optimism, particularly among the young even
though they are experiencing high levels
of unemployment, she said. They are
fed up with the years of negativity since
the 2008 financial crisis and want to
show they are being positive.
As the mood of Europeans change
amidst economic and political uncertainties, the coatings sector, particularly that
serving the interior design market, will
have to continue to grapple with fluctuations in consumers color tastes. CW
Coatings World | 37
International Coatings Scene Latin America
Brazil Economic Doldrums Inspire Exports

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodmanmedia.com
razils flat economy has inspired manufacturers of

paint and coatings to turn to export markets to make
up for lost domestic sales, reckons Antnio Valdinei
da Rocha, the manager of exports and imports for Universo
Tintas, based in Diadema, Sao Paulo state. Although exports
have not been a significant part of sales, we hope to double
them in the next year or so, with targets in South America,
the Middle East and Africa, said Da Rocha.
Privately-held Universo, which manufactures architectural
paints for home, wood and metal applications, already is exporting to the other member countries of Mercosul, the Common
Market of the South, and to Peru. We are now negotiating sales
into Paraguay, Chile, Bolivia, Ecuador and other countries in
Latin America, said Da Rocha.
Universo also is exporting paint to unidentified Middle East
and African countries, and hopes to augment sales. One marketing tool the company has employed for those regions is attendance at the Big Five trade show in Dubai, which it has attended
twice, gaining a new customer in Angola, Da Rocha noted.
Brazilian company attendance is promoted through the Cmara
de Comrcio rabe Brasileira, the Arab-Brazilian chamber of
commerce, and through the Agncia Brasileira de Promoo de
Exportaes e Investimentos (Apex), the federal export promotion agency.
To strengthen its export potential, Universo has gained
certification by the Portuguese Institute for Accreditation
(IPAC), a member of European Accreditation (EA). Similarly,
the company has ISACert recognition, a member of the Dutch
Council for Accreditation RvA), which covers Africa, Asia
and other regions.
Domestic costs of production, transportation and warehousing have risen markedly over the past year, Da Rocha said. New
federal import taxes for paint raw materials increased, and
electricity prices for industrial customers were bumped up 30
percent as of March, he noted. While the company does not
reveal production or sales numbers, on-site tank storage capacity for water-based lines is sufficient to supply five million liters
per month, company profile information indicates. Another two
million liters per month of solvent-based paints and coatings are
also manufactured by the plant.
To help hold the line in the Brazilian market, Universo rebranded two lines of paint recently and is promoting a very
concentrated line. Among rebranding moves, the companys
top-of-the-line acrylic Premium Polycril is now sold as Tinta
Acrilica Premium Universo; similarly the economy line acrylic

Rilaplast is now sold as Tinta Acrilica Economica Universo.
Within the economy lines, Unilar is also a new brand.
We also are promoting our concentrated Rende Muito
Mais (covers much more) architectural line, which can be diluted up to 80 percent with water. While the middle class had
grown substantially in past years, this upward movement has
slowed dramatically of late, Da Rocha said.
In terms of specialty paints, Universo launched an antibacterial/antifungal product, Tinta Higinica Universo, that is now
gaining traction. With electrostatic additives from Clariant,
the paint repels microorganisms seeking to attach to the paint
surface. Universo has gained certification for the product under Japans JIS Z 2801:2006 Antimicrobial Products code, Da
Rocha says. The line is available in acrylic, enamel and epoxy
finishes, in five basic colors. CW
March 2015
global links for coatings professionals
The Coatings Group Events

www.coatingsgroup.com
Middle East Coatings Show 2015 Dubai

Dubai International Convention & Exhibition Centre, UAE
9 11 March 2015
Asia Coatings Congress 2015

Windsor Plaza Hotel, Ho Chi Minh City, Vietnam
12 13 May 2015
Latin American Coatings Show 2015

World Trade Centre, Mexico
15 16 July 2015
5
Asia Pacific Coatings Show 2015

Kuala Lumpur Convention Centre, Malaysia
17 18 September 2015
Middle East Coatings Show 2015 Cairo
Cairo International Convention and Exhibition Centre,
Egypt
7 8 October 2015
Asia Pacific Coatings Show 2016

BITEC, Bangkok, Thailand
21 23 September 2016
6
North African Coatings Congress 2016

Htel Hyatt Regency, Casablanca, Morocco
12 13 October 2016
For up-to-date information on any of the above events, please contact the Coatings Group
Tel: +44 (0)1737 855021 Email: coatingsgroup@dmgeventsme.com
or visit our Website: www.coatingsgroup.com
International Coatings Scene Africa
H.B. Fuller Acquires Continental Products
H.B. Fuller
recently acquired
Kenya-based
industrial
adhesives firm,
Continental
Products. The
company said
the acquisition
is part of its
growth strategy
for emerging
markets.
by Shem Oirere
Africa Correspondent
eading global provider of adhesives,

sealants and other speciality chemical
products, H.B. Fuller has acquired Kenyabased industrial adhesives firm Continental
Products Limited, giving it added advantage in
delivering its range of products to key customers in the East and Central African regions.
H.B. Fuller, which recently announced fiscal 2014 net revenue of $2.1 billion, said the
acquisition falls within its growth strategy for
emerging markets, as it will enable the company to fully leverage its broad-based technology portfolio and effectively deliver specialty
adhesive products to the market, where it has
enjoyed strong customer relationships and local
manufacturing capabilities with Continental
Products Ltd.
H.B. Fullers senior vice president for

Europe, India, Middle East, Africa (EIMEA)
region, Steve Kenny, talked to Coatings World
on this exciting development in the companys
expansion plan.
Coatings World: Considering the many years
H.B. Fuller has been in business and the experience attached to such longevity in the market,
why did the company opt for an acquisition in
East Africa rather than setting up a subsidiary
from scratch?
Steve Kenny: We had a long working relationship for many years with Continental Products
including licensing our technology to them and
also selling our products to them for re-sale to
customers in the region. What we have done
with this acquisition is to continue building on
what this relationship has achieved and ensuring the great service that has been offered by
Continental Products is expanded.
March 2015
International Coatings Scene Africa

CW: The economies of East and Central
Africa have shown mixed growth signals
with those in Eastern Africa likely to experience substantial expansion with sectors such as construction and packaging
likely to record good progress. How does
H.B. Fuller intend to take advantage of
this growth to achieve its short- and longterm objectives in this market?
SK: H.B. Fuller is not currently involved
in the construction industry in this region; we do have a significant presence
in construction in North America. Our
focus in East and Central Africa will be
on what we have been doing for many
years with Continental Products, which
is leveraging and exploiting the value of
our technology in packaging, tobacco
and labeling. We will continue to sell
our adhesive solutions to multinationals and large African companies such
as tobacco manufacturers and beverage producers that need labelling solutions for their bottling operations, for
example. By partnering with already
well-branded companies that use our
technology, we have the advantage of
tighter control on quality.
CW: The East and Central Africa region
has at times been seen to have varied
regulations and compliance levels when
it comes to construction and industrial
material and products. How does H.B.
Fuller intend to ensure the needs of each
consumer is met without necessarily compromising on quality of products?
SK: Construction is not part of our core
business in East and Central Africa, and
because we are not working with traders,
the possibility of low quality products
or counterfeits of our brands will not be
an issue. I know that in industries such
as tobacco, there are counterfeit cigarette brands on the market. However, our
products are not affected because we sell
to established companies and do not deal
with middlemen.
CW: Apart from East and Central Africa,
where else in the continent is H.B. Fuller
active and what has been the market response to its products there?
SK: In Africa, we have a manufacturing
plant in Cairo that serves customers in
Steve Kenny, H.B. Fullers senior vice president for

Europe, India, Middle East, Africa (EIMEA) region.
North Africa and also the Middle East.

We also sell our products to multinational companies in West and South
Africa. Our strategy for the African
continent is to steadily expand our
physical presence in a manner that
ensures we provide added value and
enhanced service to our customers. We
will have to overcome several challenges, such as limited logistics infrastructure in large parts of the continent as
well as sustainable access to raw materials, as we seek to respond to huge
market opportunities and partner with
customers and meet their manufacturing needs of the region.
CW: What are some of the applications
that H.B. Fuller will be targeting to grow
in the East and Central Africa market?
SK: We are not able to manufacture
a wide variety of water-based technologies locally in Kenya (some of the
Continental Products Ltd industrial adhesives include labelling adhesive, book
binding, packaging, lamination paper
conversion and tobacco industry). We
will be able to augment these offerings
with a much broader range of imported
products as well to ensure we can meet
all of our customers adhesives needs
and serviced by our outstanding team
of experts in Kenya.
CW: Mergers and acquisitions have at
times been a moment of uncertainty and
anxiety among employees. How is H. B.

Fuller addressing this issue with employees and clients of Continental Products?
SK: The staff at Continental Products is
extremely excited about this new development. They number approximately
20 full time employees, who will now
be part of a global team of more than
3000. They are particularly excited to
have become part of a bigger family,
which provides them with access to a
comprehensive range of established,
world leading products used in various
industries ranging from book-binding
to footwear, hygiene to furniture and
many many more and thus they are now
able to explore many more opportunities in a much more diverse collection
of markets.
CW: H.B. Fuller projects a $70 million
capital expenditure in 2015. How much
of this will go to East and Central Africa
market and what specific investments will
the company be making in this region?
SK: Our capital budget was actually
prepared excluding prospective acquisitions and this was before the Continental
Products acquisition was completed.
CW: Local currencies in East and
Central Africa have recently lost ground
against hard currencies and the continued strengthening of especially the U.S.
dollar against these currencies is likely
to impact manufacturing operations in
the region. What measures does H.B.
Fuller hope to take to absorb the possible impact of this currency volatility
in coming months?
SK: As is the case with many speciality chemicals businesses in Africa we
are compelled to import a significant
proportion of our raw material needs
essentially because of the lack of wellestablished local sources of these materials in Africa. Most of these raw
materials come from long-established
sources in the Middle East, Asia and
Europe. Whenever local currencies lose
ground against hard currencies such
as the U.S. dollar or the Euro, imports
become more expensive when converted to local currency. However, in our
business what is more important is not
March 2015
Africa International Coatings Scene

the price per kilo of our products but
how their performance in manufacturing processes can enable the customer
(the user) achieve productivity, performance and quality improvements in
their production processes. If, for example, I can supply a high performance
adhesive that will ensure the label on
a bottle of premium branded beer
stays in place for several hours under
refrigeration or ice water conditions,
typically that producer will prefer
that over a lower cost product which
breaks down after a only a few minutes
and peels away from the bottle in the
hands of a disappointed consumer. The
cost impact per a bottle produced of
a premium high performance adhesive
versus a commodity type, low performance adhesive, is miniscule and does
not materially impact total unit cost
of the customers product. We are of
course in a competition yes, and price
is always a consideration but what
counts most is the quality and end-use
performance of our products rather

than the price per kilo.
CW: Please give us you final remarks on
the realization of the agreement to purchase Continental Products and your
hopes for the future of the companys
growth in East and Central Africa.
SK: I am excited about establishing
a physical presence in Sub-Saharan
Africa and having responsibility for
such a large and diverse region which
extends from India to Turkey, Russia
to South Africa and of course the entire European continent; a rich mix of
mature economies with areas which are
now experiencing phenomenal growth.
It is an adventure and a bold step to expand our operations in the Sub-Saharan
region and especially in Kenya, which
is known for its political stability and
which has a well-earned reputation for
quality. The country is established as a
manufacturing hub in the East African
region and it works hard to sustain high
standards. The continent of Africa only

recently surpassed an historic milestone
as the total population exceeded the
one billion mark; the middle class is
now growing fast and so are levels of
disposable income in many economies
across the African continent and they
will soon rival the levels achieved by
South Africa in the more prosperous
countries. That means more purchasing
power, ever changing consumer tastes
and increasing levels of demand for
more and more sophisticated, higher
value consumer goods. This dynamic is
attracting a lot of foreign investment to
Africa and a significant number of those
companies investing in Africa require
high performance adhesives to manufacture their goods. We are fully committed to Africa and aspire to providing
manufacturers in the region with great
solutions to their manufacturing challenges and together we will create great
offerings for discerning consumers in
the continent. CW
Coatings World | 43
Business Corner Strategies & Analysis
Growth from Tight Places

by John D. Jacquin,
Chemark Consulting
(Part 1 of a 2-Part series)
ver 460 million years ago the first jawless fish swam in
shallow seas of what was to become the Appalachian
basin of North America. Over the next several million years, the central portions of the North American plate
teemed with evolving life below shallow seas and eventually
flourished in coastal forests, subject to inundation by fluctuating ocean level. The process of burying organic material,
devoid of oxygen and under great sedimentary pressure continued through Cretaceous era, the last age of the dinosaurs,
ending 65 million years ago. This long-term evolutionary
process has produced the natural energy sources of the industrial age . . . oil and gas reserves.
Growth & Sustainable Profitability

The theme of last months Business Corner was growth and
sustainable profitability. Two important elements required to
achieve growth are developing new markets and leveraging
loyalty to capitalize on the opportunities. True loyalty affects
profitable growth, both directly and indirectly. In a direct sense,
customer facing engagement resources can accurately measure
true loyalty, and provide the supplier with opportunity to gain
new business as the customer grows. However, when market
resources are downsized to manage short term goals, it lessens inter-company communication and thereby the relationship.
This will negatively impact loyalty as well as performance, especially critical during periods of change, either planned, as when
introducing a new product or business merger, or even an unplanned and unforeseen quality problem, during a consolidation.
Yet indirectly, intense loyalty reaches deeply into the
growth cycle, by exposing the value chain to new opportunities. A loyal customer will invite a trustworthy supplier to understand, participate, and contribute value to help develop a
new market a growth area that the supplier might have little
knowledge of without the connection of a loyal relationship.
Developing new markets is a key to sustaining profitability, and
loyalty fuels the opportunity access. So loyalty is the bridge
we all must build as the basis for sustainable profitable growth.
Growth in Todays Economy

Where can we find fuel for sustainable growth in todays
economy? Consider the past . . . That buried organic debris
was compressed under shale and limestone into the resources
that fuel our modern world. The Appalachian basin contains

two layers of buried energy Utica shale from the middle
Ordovician period and Marcellus shale from Devonian yield gas
from Pennsylvanian and surrounding area wells. The Bakken
formation, centered in western North Dakota, yields light oils
extracted from within shale deposited in late Devonian and
early Mississippian times.
The early Mississippian era also yields gas and light oils
from Barnett shale in North Texas. Further south, oil and gas
is extracted from Eagle Ford shale deposits originating from
Cretaceous life. Growth from TIGHT Places . . . Tight gas
and tight oil (a light crude petroleum product) are extracted
from formations of low permeability, such as shale. The
common element of these shale formations is that until recently, it was difficult to economically extract the gas and oil
from these reservoirs.
The Influence of Hydraulic Fractionating

Over the last decade, the process of hydraulic fractionating
(fracking) and horizontal drilling (figure 1) has been perfected
in North America, recovering formerly unattainable reserves of
crude oil and natural gas. The growth in known reserves and
substantial increase in petroleum production levels in the U.S.
Schematic of Shale Field

Hydraulic Fracturing (Fracking)
& Horizontal Drilling
Three well bores with lateral drilling (one dual) and multiple fracking zones
along the horizontal bore are diagramed. Small fractures are created with
controlled explosive charges and an injection fluid (water mixed with sand and
chemicals) is forced into the formation under pressure to further fracture the
shale and extend the reach of the well. Extracted tight gas or oil is conducted
through the low porosity shale formations of the fracture stations. Hydraulic
fracturing is estimated to have increased U.S. oil reserves by 50% and gas
reserves by 90%.
March 2015
Strategies & Analysis Business Corner

has created a world changing event. This new-found economic
energy and raw material source translates into new opportunities for coating manufacturers and suppliers of resins, additives
and specialty polymers to achieve sustainable growth.
What kind of growth are we talking about? Consider this:
The U.S. Energy Information Administration estimates that
more than half of the domestic natural gas and close to half of
the crude oil produced is shale gas and tight oil. U.S. production of crude oil in 2014 has nearly doubled since 2007 and
is close to the highs of the mid-80s after Alaskan North Slope
production came on-stream (figure 2). Some forecasts project
that within a of couple years U.S. petroleum production will
surpass the record years of the early 70s. Natural gas withdrawals are at an all-time high and growing yearly; production is
now 30 percent above the turn of the century average. In 2013
the U.S. became the number one producer of natural gas in the
world; and the number one global producer of crude oil. These
achievements would not be possible without the extraction of
tight gas and oil through fracking.
pricing; and crude oil transportation, over land or sea, can play
a huge role in cost. In spite of the constant U.S. Congressional/
Executive wrangling over projects like the Keystone pipeline or
ANWR, and local (state or county) bans on fracking operations,
the U.S. (and Canada) are very stable politically and exert relatively, minimal impact on exploration and drilling.
The more critical cost factor in North America is transportation of the new tight oil, specifically the lack of available pipelines and the need to use rail to convey the crude to the refinery.
For example, North Dakota, now the second largest petroleum
producing state, in not nearly as well connected by pipeline to
the refineries on the gulf coast (or elsewhere) as the oil fields in
Texas, still the number one producing state. Some estimates on
the break even point for tight oil fields are below $40/bbl; other
sources indicate that tight oil is competitive with other highprice resources at $50-80/bbl.
Whatever the break even cost may be, the hydraulic fracturing process has significant potential for cost reduction, and
as pipelines connect shale gas and oil fields, transportation will
become less costly versus shipment by rail car. (It may also become safer, given some of the recent crude oil train wrecks in
Quebec, West Virginia and Illinois).
These developments will continue to lower tight gas and oil
cost and further drive down break even costs. Further, tight oil
fracking operations are very flexible. Drilling rigs can be shuttered or redeployed quickly in a matter of weeks or months
when crude prices decrease or recover; and they pump at a
greater rate than conventional drilling wells. Thus, the flexibility
of tight oil production, now over 6 percent of the global output,
may have significantly diminished the influence of OPEC to set
prices, especially ceiling prices, and may exert a stabilizing effect
on pricing at levels significantly below $100/bbl.
Impact of Fracking on coatings and its

associated value chain
Source: www.eia.gov
Global Energy Economics

Although crude oil market prices have dropped from $100/bbl
to $40-60/bbl, U.S. production is expected to not only be sustainable but grow over the next half dozen or more years. The
price reduction is attributed to several causes: (1) an excess in
supply driven by an increase in U.S. shale based tight oil production, which grew from 0.6 mbbl/day in 2008 to 4.7 mbbl/day in
2014 (2) growing and even record crude inventory levels due
to increased production and sluggish growth at many of global
economic leaders and (3) geo-political efforts to curb the tight
oil production in the U.S. through lower pricing. As expected,
the number of shale drilling rigs decreased significantly during
the early part of 2015, potentially knocking a couple percentage
points off the growth curve.
However, the cost of refining crude oil is more complex than
the extraction process. Geopolitics, especially where oil profits are funding government programs, tend to require higher
There is no doubt that tight oil and gas production is expected

to grow for many years to come. So how does that impact the
market for coatings and the polymers, resins and additives used
to formulate them?
We need to review the typical hydro-fracturing operational
system and from this we can understand where growth can
be generated. For example, the equipment used to build the
site, access and store the raw materials, extract and store the
resource and transport it to market are all potential areas of
sustainable growth. Conventional coatings are required in every aspect of this process, and the fracking process itself uses
new technologies that employ specialty coatings and polymer
systems that represent new markets for the industry. Being
close to this industry and having rapport and built in loyalty
can help coating suppliers both participate as well as support
these growth opportunities.
Next month, part 2 of this article will describe the fracking
process and explore specific areas where coatings are expected
to grow and what new technologies are required to extract oil
and gas from tight places. CW
Coatings World | 45
IPaint Protecting the P&C Industrys Intellectual Assets
The Secret about Trade Secrets (In Europe)

by Steve McDaniel and Jon Hurt,
Technology Litigators
ust in time for the European Coatings

Show, we finally get around to focusing on protecting your crown jewels trade secrets in the EU.
So here goes...
In the continuing efforts to harmonize trade secret laws and regulations across national boundaries, the
European Parliament is at this minute
considering a trade secret directive
(the Directive) that will affect all
28 European Union states (assuming
Greece and some others dont leave the
EU, but thats a different story). This is
a big change, as about one third of the
EU countries dont have laws specifically governing trade secret misappropriation, and even more lack a specific
definition of what constitutes a trade
secret. If passed, probably sometime
this Spring, the EU nations will have
two years to pass local laws that meet
the Directives standards.
So, what are the new rules likely to
look like going forward?
The first change is to standardize the
definition of trade secret. The draft
definition contains three components:
1. is secret in the sense that it is not,
as a body or in the precise configuration and assembly of its components,
generally known among or readily
accessible to persons within the circles that normally deal with the kind
of information in question;
2. has commercial value because it is
secret;
3.
has been subject to reasonable
steps under the circumstances, by
the person lawfully in control of the
information, to keep it secret.
Though lawyers love to split hairs
when it comes to legal language, this is
really quiet similar to the United States
uniform trade secret acts trade secret

definition of:
1.
derives independent economic
value, actual or potential, from
not being generally known to, and
not being readily ascertainable by
proper means by, other persons
who can obtain economic value
from its disclosure or use, and
2. is the subject of efforts that are
reasonable under the circumstances
to maintain its secrecy.
So European markets and the U.S. are
moving toward playing in the same ballpark (at last agreeing what a trade secret
is). This is not surprising as both definitions seek to conform to the language of
the World Trade Organizations Agreement
of Trade-Related Aspects of Intellectual
Property Rights (let all multinational corporations around the world now hold
hands and sing Kumbaya). Functionally,
when doing business in the EU if / when the
new laws take effect, you will do well to apply the skills you learned here in the iPaint
series to maintain the secrecy of your information. This way you and all your business
partners in Europe should be able to lay
claim to the trade secret definition above
by establishing that you took reasonable
steps to keep it secret.
However, the current draft has some
specific soft spots to which you will need
to pay particular attention. The EU is apparently hesitating to include language
that would override individual states
employment laws so that it is likely that
your employer employee agreements
will be relied upon as the basis to make
an employee return trade secret information. The Directive may be so worded
that an employer would need to show
intent by the employee to misappropriate
your trade secret before you could recover damages. Some opposition by health
care industry and patient groups via the
European Public Health Alliance oppose
the trade secret definition itself as being
too broad and likely to discourage access

to data in the public interest by various
interested parties (e.g., researchers, consumers, journalists, etc.). An example often trotted out by these groups would be
concerns related to keeping information
on toxic chemicals in products undisclosed under the trade secret umbrella.
Bottom line, your business contracts
(e.g., with employees, contractors, partners,
franchisees, etc.) and documented procedures will likely need to be very stringently worded to have a leg-up in Europe. It
would be wise to slip your legal team some
extra billable hours to get all your contract
and non-disclosure agreements buttoned
up tight, before adoption of the Directive.
Trade secret misappropriation under
the EU Directive would occur by breach
of these types of contracts or agreements,
or just plain unlawful acquisition.
Unlawful acquisition would include intentional actions or gross negligence
resulting in unauthorized access to the
trade secret or materials from which it
can be deduced; theft, bribery, deception,
conduct considered contrary to honest
commercial practices; and, of course,
breach or inducement to breach a duty
to maintain secrecy or a confidentiality
agreement. Use or disclosure of a trade
secret will also be unlawful when a person knew or should have known that the
trade secret was obtained unlawfully.
What will be the penalties for someone in the EU found to have misappropriate a trade secret? A whole bunch of
pain and embarrassment. When you allege infringement, a court may order as
an interim measure: prohibit the use or
disclosure of your trade secret; prohibit
the import, export, production, marketing, sale, or storage of goods that infringe
your trade secret; provide for seizure or
prevent delivery of such goods whether
domestically produced or imported.
Upon determining that infringement
has indeed occurred, a court may also;
force product recalls; force alterations to
March 2015
Protecting the P&C Industrys Intellectual Assets IPaint
infringing products (including software

and data type products) to remove the
trade secret violating features; force the
destruction of infringing good / removal
from market, unless such action would
undermine the trade secrets protection;
deliver to the trade secret holder and/or
destroy of any or all parts of electronic
files, documents, substances, materials, or
objects containing or implementing the
trade secret; and publish the courts declaration of infringement. In other words,
you can really drop the hammer once you
establish misappropriation. But to qualify as an infringing good design, quality, manufacturing process or marketing
must significantly benefit from the
trade secret. That undefined term significantly benefit raises an eyebrow, as its
meaning seems open to much interpretation. Your authors suggest that this is a
problem that will raise its head more than
once in the current form of the Directive.
Another noticeable difference relative
to U.S. trade secret laws (i.e., the Economic
Espionage Act) is the lack of criminalization of trade secret theft. However, similar
to the U.S. where some states (e.g., Texas,
California) have done so, a few EU member states (e.g., Germany) presently have
criminal statues for this behavior. A recent
amendment to a bill in France to criminalize
trade secret theft to discourage corporate
espionage was quickly withdrawn due to

outcry from political, civil and journalist
groups as impeding investigative journalism and freedom of information.
Which brings us to additional pitfalls
that may be put into play by the Directive.
In particular, there are exceptions made
in the Directive for the quote/unquote
lawful disclosure of trade secrets. Given
the backlash in France and other opposition groups, this may even be reworded
to be broader before the new law is voted
on. These exceptions include:
1. independent discovery or creation;
2. observation, study, disassembly or
test of a product or object that has
been made available to the public or
that it is lawfully in the possession
of the acquirer of the information;
3.
exercise of the right of workers
representatives to information and
consultation in accordance with
Union and national law and/or
practices;
4.
any other practice which, under
the circumstances, is in conformity
with honest commercial practices.
The first two are pretty straightforward, and dont seem out of line with how
things work in the U.S. But the last two
seem ripe for individual member states to
draft local law loopholes that could cause
big headaches for a trade secret holder.

Moreover, the Directive also include exclusions that are a broadly worded invitation
to create nightmarish loopholes. Specifically,
that there shall be no entitlement to the application for the measures, procedures and
remedies provided for in this Directive in
any of the following cases:
1) for making legitimate use of the
right to freedom of expression and
information;
2) for the purpose of revealing an applicants misconduct, wrongdoing
or illegal activity, provided that the
alleged acquisition, use or disclosure
of the trade secret was necessary for
such revelation and that the respondent acted in the public interest;
3) the trade secret was disclosed by
workers to their representatives as
part of the legitimate exercise of
their representative functions;
4) for the purpose of fulfilling a noncontractual obligation;
5) for the purpose of protecting a legitimate interest.
Yeah, terms like right to freedom of
expression and information, revealing
misconduct, wrongdoing, public interest, a non-contractual obligation, a
legitimate interest sound upright and
positive, but what the hell do they mean?
Talk about broad, subjectively vague and
open to interpretation. And what will
those terms mean, say in Germanys laws
vs. Frances vs. Italys and so forth.
Last months iPaint article clarified
that in the U.S., going to court can be
dangerous to your trade secrets health.
And though the pending Directive has
clauses to restrict access to documents,
hearings, transcripts, and parts of decisions that may disclose trade secrets, how
this is implemented in each member state
and the effectiveness of court proceedings in protecting your secrets is still to
be evaluated. Litigant beware!
So, if were around when it is finally
passed, we will do a review of how things
are turning out given the strengths and
weaknesses of the Directive in about
10+ years from now. Until then, que
sera, sera (Whatever will be, will be . . .
thanks Doris!). CW
Coatings World | 47
New Products
Dunn-Edwards Enhances Perfect Palette

Color System with 300 New Colors
Dunn-Edwards Paints has enhanced its

designer-preferred Perfect Palette color
system with the Then, Now & Forever
collection of 300 new colors to offer
designers, architects and consumers the
most complete, well-researched palette
for any project.
Then, Now & Forever builds off
Perfect Palette to offer a complete range
of 1,996 colors.
While Perfect Palette was a fantastic starting point, color and design
constantly evolve, said Sara McLean,
color marketing manager at DunnEdwards Paints, Then, Now & Forever
reflects on the past and future of color,
making it easier than ever to specify
historic colors with complete accuracy
or choose from designer trending colors
with total confidence.
Of the 300 new colors, 142 are historically accurate colors inspired by
architecture of the American West. DunnEdwards and the Architectural Resources
Group, an architecture firm focused on
historical preservation and renovation,
analyzed a range of hues from more than
300 years of Southwestern architectural
history. From Missions to Victorian to
Mid-century Modern, building styles
from the 1600s to the 1900s contributed
to color schemes representative of the
American Western culture.
Then, Now & Forever derives color
inspiration from buildings past and future. Dunn-Edwards brought Mark
Woodman, color forecast expert and
past president of the Color Marketing
Group, in on the final review to ensure
we had the correct set of 300 colors for
design professionals. The new color system also identifies 158 popular, trending
colors that have become the new classics
for design professionals. Touching the
entire color spectrum, this palette offers
a greater range of grays and browns, as
well as blues and oranges.
We discovered that new trending
colors worked well to create a full palette
that also blended with the historic colors, said Mark Woodman.
The 300 new colors will be integrated
into the new Perfect Palette display, color
library, color album, fandeck and designer travel kit for easy selection on-the-go.
To support the launch of the new
collection, Dunn-Edwards will introduce a new array of digital tools, including InstaColor, a new mobile app,
and ColorView, a color rendering tool
that allows you to upload a picture of a
room and paint it virtually. Professionals
can download color swatches into an
expanded range of programs, including
Adobe Illustrator, REVIT and Sketch-Up.
And, for the first time, with Color-Ark
Home consumers will have the opportunity to store their color purchases in an
online database for future reference.
Sherwin-Williams Adds
CARC Aerosol Touch-up To
Military Product Line
Sherwin-Williams
announces
MILDTL-64159 Type III Chemical Agent
Resistant Coating (CARC) Aerosol is
now available for touch ups or other
small job applications on military vehicles, ground support equipment and
rotocraft. The coating provides vital
CARC protection for military vehicles
in the field, where a scratched or damaged finish coat or a repair made with
a non-CARC coating may compromise
the integrity of a vehicles protection and
put military personnel at risk.
A specially-designed aerosol can allows military personnel to mix the twopart coating through a simple procedure
that includes shaking the can, depressing
a plunger to mix the coating and shaking
once more prior to application, saving
time and allowing rapid field recoating.
The water-reducible topcoat is
Qualified Products Database (QPD)
approved and is available in multiple CARC colors, easily portable in
250mL and 400mL sizes. The topcoat
combines superior corrosion resistance

in a CARC coating.
This new topcoat offers CARC protection to reduce risk to military personnel in the field, said Beth Ann Pearson,
global product manager, metal and plastics, Sherwin-Williams Product Finishes
Division. Its convenient aerosol packaging means that there is no need for equipment set-up in the field or a finishing
application area. It saves time, is perfect
for small jobs and touch-ups, and offers
CARC protection for our military men
and women.
BASF and FoundOcean

Offer MasterFlow 9800
Grout
BASF and FoundOcean Ltd. have
launched an integrated material and service system for the provision of a new
high-strength grout, MasterFlow 9800,
in Edinburgh, UK.
The new MasterFlow 9800 highstrength grout is the result of more thanthree years of joint development with
FoundOcean Ltd., the primary purpose
of which has been to deliver significant
and quantifiable improvements in productivity and safety when grouting offshore structures, the company stated.
The material is formulated for largescale
applications where bulk grout supply
and continuous mixing and pumping are
a major benefit.
MasterFlow 9800 was developed
toward the demanding requirements of
a highly challenging offshore application
environment. Aligning the excellent properties of the new offshore grout with the
operational advantages of FoundOceans
continuous mixing and pumping equipment will bring major health and safety
improvements and installation cost reductions, said Luc Westhof, global key
account manager at BASFs Construction
Chemicals division.
MasterFlow 9800 is set to improve
offshore grouting by introducing a
March 2015
Flowcrete Releases New

Epoxy Flooring System
Flowcrete
has
recently
launched
Flowcoat ESD, which has been designed
to provide environments looking to establish controlled electrostatic protected
areas (EPAs) with a high-performance
flooring option that will prevent potentially hazardous static charge build up.
The reformulated 100 percent solids
epoxy system fulfills the three criteria
relating to flooring as outlined in ANSI/
ESD S20.20, which requires a system resistance of a person through the floor and
to ground of less than 35 megohms.This
makes it ideal for locations where electrostatic discharge is a serious cause for
concern, such as in laboratories that need
to protect sensitive electrical equipment
or in areas where flammable materials
are handled and in which a fire safe floor
is required to prevent static becoming an
ignition source.
Flowcoat ESD combines a popular epoxy system, that has repeatedly
proven itself within some of the most
intense industrial environments, with
highly effective antistatic technology,
said Flowcrete Americas managing director, Dave McNeece.Facilities managers
know that just walking across the floor
of a processing environment can cause
a charge to build up, meaning that this
otherwise harmless activity can create a
potentially dangerous problem.Site owners and operators can rest assured that
the electrostatic dissipative properties of
Flowcoat ESD will continuously work to
safeguard their site from electrostatic discharge concerns.
PPG Introduces
DURAFORM DR Polyester
Coatings for Garage, Entry
Doors
PPG Industries coil and building products group has introduced DURAFORM
DR coating, a next-generation polyester
coil coating engineered specifically for
garage and entry door applications.
Designed for two-coat application on
aluminum or cold-rolled steel, Duraform
DR coating is formulated with PPGs
proprietary star-shaped polyester polymer to provide superior hardness, increased flexibility and other performance
benefits compared to conventional polyester coating systems. The technology
also enables greater processing flexibility,
including wide cure parameters and better flow characteristics, to reduce inherent applied costs for garage and entry
door manufacturers.
The polymer formulation for
Duraform DR coating is modified to
offer excellent abrasion resistance and
paintability for garage and entry doors,
which can increase their durability
and colorfastness. The coating incorporates long-lasting ceramic pigments
New Products
highstrength grout with important operational advantages. The material can

be shipped and stored in silos rather than
bags, facilitating quayside storage in all
weathers as well as more flexibility in
deck layout and omitting the requirement
for bag or container lifting during grouting operations and dockside resupplies.
According to BASF, the material offers a number of superior properties,
including extremely low autogenous
shrinkage and excellent early strength
development, even at cold temperatures,
and high fatigue resistance. When combined with its operational advantages,
these properties have the potential to
provide significant reductions in grouting time cost optimization for the foundations installation, whilst ensuring the
durability of the grouted connection.
FoundOcean recognized a need
amongst its customers for a material that
could provide high early strength development and low temperature performance, yet also offer increased efficiency,
safety and cleanliness, said managing director Jim Bell on the motivation behind
the joint development.
It also allows for the use of an
upgraded version of FoundOceans
Recirculating Jet Mixer (RJM). The delivery rates when using an RJM are upwards of 20 cubic meters per hour and as
such faster grouting of the annulus can
be achieved, saving valuable offshore operating days. The closed circuit between
the silo and RJM, along with the continuous mixing process, also minimizes
overage, as well as reducing dust.
to provide an extended gloss

range along with a rich variety
of colors, including stain-like
finishes that mimic the look of
wood grain.
Brian Knapp, PPG director, coil and
building products, said the ability to
formulate Duraform coatings for specific applications gives customers a
competitive advantage. Garage and
entry door manufacturers are always
looking for ways to differentiate their
products from the competition, he explained. The ability of these coatings
to meet the unique demands of their
industry, including providing better
abrasion resistance, hardness, flexibility and color retention, enables them
to do so.
Valspar Launches GraffitiResistant System Protecting

All Coil & Extrusion
Coatings
Valspar Corp. has recently developed an
ASTM-compliant graffiti-resistant system, which has been tested and approved
for all Valspar Coil and Extrusion building products. Valspar has aligned with
Graffiti Removal Services (GRS) to create
a sustainable, cost-effective system.
We undertook this project to ensure that our customers, and everyone
throughout the value chain, performance and restoration needs are met
for the life of our products, said Jeff
Alexander vice president of sales for
Valspar. As incidences of graffiti continue to rise across the country, municipalities are adopting policies that
require rapid graffiti removal the
Valspar Graffiti Resistant system will
allow our customers to meet those requirements with the products they already know and trust.
The combination of our high-performance coatings and Graffiti Removal
Services tested and approved environmentally safe cleaning system can
help save building owners significant
costs of repainting or replacing panels,
Alexander added. We are pleased to
work with Graffiti Removal Services to
offer our customers a fast and cost-effective removal solution. CW
Coatings World | 49
FEATURE
Automotive OEM
Coatings Market
Automotive and truck production is increasing, which is driving coatings use and
growth rates.
Catherine Diamond, Associate Editor
utomotive and truck production is increasing, which is

driving coatings use and growth rates.
According to Phil Phillips, president and managing director of Chemark Consulting Group, experts like LMC
Automotive have raised forecasts from 17.2 million units to
17.4 million units. This is a three percent growth from the 2014
production level of 16.9 million units.
Investment in the region will increase overall capacity by
nearly 500,000 units, and, coupled with strong North American
vehicle demand, a more positive production outlook is expected,
Phillips said. Comparing 2012, 2013, 2014 and 2015, we see
almost a 13 percent average growth rate over this time period.
Phillips noted that it is automotive and truck production
not sales that is the basis for forecasting coatings use and
growth rate. Obviously, sales of these units are important to
track but coatings are used when a vehicle unit is produced, and
thats what we must watch.
The financials affecting automotive/truck demand fall along
the following 10 macro and consumer elements: disposable income, unemployment, the housing market, the stock market,
fuel prices, credit availability, vehicle equity, vehicle price, incentive actions, and product activity.
We have others forecasting the same rate or better going
forward, indicating that North Americas automotive industry is
in good shape, Phillips said. The value chains of activity (coatings, et al) supplying it have a very healthy segment to play in.
Chemark estimates the North American OEM automotive/truck coatings market to be valued at $2.4 billion USD.
This figure is as the coating formulators sells its coatings
directly to the OEM plants for use in applying electro-coat
primers; sandable primers; base color coating and finally the
clear topcoat systems. It does not include the tier suppliers
who make and coat under hood and body parts ($0.390 billion) as well as the job shop custom coaters ($0.145 billion)
U.S. Sales Long-Term Outlook
Charts Above: Source: The CHEMARK Consulting Group, Inc. 2015
who receive parts from the tier part manufacturers and coat
to specification, Phillips said.
A total North American value of $2.835 billion USD is consumed. The major formulators who supply over 80 percent of
the North American OEM plants and key tier fabricators are:
PPG, Axalta, AkzoNobel and BASF. Others who supply some
OEM but mainly, tier manufacturers are: Sherwin-Williams,
Wrwag, Red Spot, Nippon Paint and United Paint.
March 2015
FEATURE Automotive OEM Coatings Market

According to Chris Toomey, BASFs senior vice president of
Coatings Solutions, North America, his company sees growth
due to increased automaking.
When the automakers build more vehicles, BASF sells
more coatings products, Tommey said. We also see continued
growth outside that based on new technologies were developing and our quality products.
Source: The CHEMARK Consulting Group, Inc. 2015
Toomey said that BASF has strengthened its local presence

in China with its latest plant for automotive OEM coatings
in Shanghai.
In addition, were currently building another plant that produces binders, which will start production in the second half of
2015, Toomey said. In the future, we will continue to invest in
research and development, application technology and production capacities in emerging markets. In the field of automotive
refinish, we opened the first training center for automotive refinish paint in Johannesburg.
In terms of the latest trends and technologies driving the
market, Toomey said that there are three. One is process improvement to increase the efficiency in the application of the
different paint layers. BASF pioneered the integrated process
that eliminates one of the baking steps for OEMs. The second is
product technology. Designers want to differentiate with color.
Our color designers work with the OEMs to develop attractive
and unique colors. The third driver is lightweighting. Different
substrates require adjustments to the coating layers to ensure
proper adhesion etc., he said.
Every year, BASFs global color design team predicts future
color trends. The latest trend show, Toomey said, which was
entitled Under the Radar, featured five trends for North America
that will debut on cars in the next two to three years. Some of
those colors are a light blue, a rich orange and a soft green.
Regarding coating performance, Toomey said that color is
a big part of the car design. Automakers want high performing, quality and reliable coatings to help attract buyers to their
brands. BASF continually works to improve efficiency and sustainability into the coatings material and processes, he said.
Finally, Toomey said that BASFs research and development
is built around color performance, basecoats and clearcoats and
waterborne processes. We have best-in-class products and we
continue to push the envelope and look to improve what are

already strong products, Toomey concluded.
Cindy Niekamp, senior vice president of Automotive
Coatings at PPG, said that PPGs automotive OEM coatings
business continues to perform well, growing above market rates.
In the fourth quarter, the business delivered solid volume
growth, Niekamp said. In 2014 overall, PPGs automotive
OEM coatings business was strong in North America and Asia
Pacific and we experienced growth in Europe as well. Long term,
the market for automotive OEM coatings is expected to continue
to grow nicely, likely around four to five percent, led by build
growth in Asia and Latin America. Due to our broad global footprint, we expect to continue to leverage these positive economic
trends for continued growth in the automotive OEM coatings.
Niekamp added that PPG has benefited from being wellpositioned in China and other emerging regions, where it has
taken advantage of customers building new greenfield plants,
and converting to newer paint shop technologies. PPGs position as a leader in many of these technologies has allowed us to
grow in high growth countries with some of the most successful
car makers, she said.
In addition to our technology, we have continued to localize
production and services in China and emerging regions. For example, our manufacturing facility in Tianjin, China has become
the largest volume paint plant in PPG globally. And, we continue
to expand paint and resin capacity in China. In 2014, we announced investments in facilities in San Juan del Rio, Mexico
and Sumare, Sao Paulo, Brazil that will allow us to meet increased demand for automotive coatings in those regions.
Niekamp added that PPG sees a variety of trends for the future. One example is the demand for color. Color science has
come a long way, and coatings offers customers a way to differentiate themselves in a meaningful way, she said.
Another key driver for research and development investment is energy. As automakers continue to look for innovative
ways to enhance fuel efficiency, PPGs products help customers make lightweight vehicles that meet environmental requirements. OEMs are using more lightweight metals for auto bodies
and auto body components (such as the new Ford F150). PPG
works in partnership with our customers to offer solutions that
allow their paint shops to adapt to this more complex environment, while ensuring continued quality and colorful finishes.
We also work with them to reduce energy costs in their energyintensive paint shop processes.
To conserve water use, the paint shop has become a focal
point for auto manufacturers. PPG is launching its Green Logic
Matrix and Green Logic Ultimate in 2015. The system enabled by
GreenLogic Matrix uses about 15,000 gallons to fill compared with
200,000 gallons used in a traditional system. GreenLogic Ultimate
contains an optimized blend of polymers, three of which are derived
from plant materials. In addition, the companys ZIRCOBOND
pretreatment cut water use, waste and energy costs it can save
the average North American assembly plant 16 million gallons of
water annually, Niekamp said. In addition to the GreenLogic products, PPGs Enviro-Prime 7000 hyper-throwpower electrocoat also
March 2015
FEATURE Automotive OEM Coatings Market

can save on average 30 percent of the electricity and water used in
the typical electrocoat process.
Niekamp said that white continues to be the most popular car
color manufactured globally in 2014, car manufacturers across
the world are continually seeking new ways to create a unique
appearance for models and vehicle brands. Today, automakers
can choose from a broad array of colors as well as a wide assortment of variations of conservative hues such as white, silver,
black and gray, and distinct effects such as micas, glass flakes,
fine bright aluminum and hue-shifting pigments, she said.

For 2015 models, PPG believes drivers will see an increase in
natural tones such as coppers, oranges and browns. New models also may be influenced by metal tones such as bronze, pewter and rose gold, which have had a significant influence across
fashion, jewelry, furniture and industrial design in recent years.
In addition, consumers will have access to the same high-definition experience they now readily consume across entertainment
platforms, with access to high-depth color a deeper, richer
PPG-Painted Car by Bobby Alloway Wins 2015 AMBR Award

A Bobby Alloway-built car painted with PPG Industries automotive refinish products won the 2015 Americas Most Beautiful Roadster (AMBR) award at the Grand National Roadster
Show (GNRS), Jan. 23-25 at the Pomona Fairplex in California.
The striking 1933 roadster, owned by Larry Olson of Sioux Falls,
South Dakota, was finished by Alloway and drew approval from
the show judges and crowd alike. The AMBR, an 8-foot-tall trophy, is awarded annually and regarded as the ultimate recognition of a roadster-style hot rod. It was Alloways second time
winning the prestigious award; his first was in 2003. Alloway
also won Best Rod of the GNRS this year witha 1937 Chevrolet
coupe that was in the top 10 in the Builders Challenge at SEMA
this past November.
The GNRS started in 1950 and is the longest-running indoor car show in the world. This year, 18 competitors vied for
the AMBR award. Alloways winning entry featured his signature
black finish embellished with contrasting blazing-orange flames
running nearly the entire length of the roadsters body. Alloway
uses PPG products exclusively, and he achieved the cars outstanding look using Deltron DBU 9700 Basecoat and DCU 2002
Concept Clearcoat.
Alloway, called the master of black because his distinctive
cars are almost always painted black, has been building street
rods since 1978. His shop, Alloways Hot Rod Shop in Louisville,
Tennessee, opened in 1991 and has consistently turned out
award-winning vehicles. He is well-known for cars that feature a
commanding, aggressive look obtained through a combination
of color, proportion, stance and power.
Along with winning the AMBR and Best Rod honors, Alloway was inducted into the GNRS Roadster Hall of Fame during
the show. The Hall of Fame was established in 1960 to recognize outstanding pioneers in the creative car building sport.
Alloways entry was based on his illustrious career building cars
that have earned significant awards. In addition to his two AMBR
awards, Alloways cars have won the Goodguys Street Rod and
Street Machine of the Year awards, the highly-prized Ridler trophy and others. He also has been welcomed into the National
Rod & Custom Car Hall of Fame and honored as Detroit Autorama Builder of the Year.
Other builders who won big at the GNRS included Randy
Borchering of Painthouse in Cypress, Texas, and Dave Kindig of
Kindig-It Design in Salt Lake City. Borcherings two-toned 1947

Hudson painted in his custom Bad, Bad Leroy Brown and Green
Acres Pearl earned First in Class, Outstanding Paint and Outstanding Display accolades. Winning these awards was awesome, Borchering said. Winning here is extremely gratifying.
Borchering used Deltron DP90LV Epoxy Primer, Vibrance
Collection VP2100 Polyester Primer,DeltronBasecoat and Global Refinish System D8152 Clearcoat to achieve award-worthy
results. Borchering has used PPG products for 25 years. Painthouse has been building custom cars for nearly 10 years and has
earned a reputation for providing outstanding paint jobs.
Dave Kindig scored with a 1934 Dodge and a 1950 Phantom
Fleetside. The Dodge took home First in Class, Outstanding
Paint, Outstanding Interior and Outstanding Display awards.
The car is painted a custom PPG mix called Dark Desert Sage,
which was created using Envirobase High Performance Basecoat
and Global Refinish System D8188 Clearcoat. The Phantom
Fleetside won the 2015 Al Slonaker Award for being the most
innovative vehicle at the show. Its white-over-red paint scheme
was also achieved usingEnvirobaseHigh Performance Basecoat
andGlobal Refinish SystemD8188 Clearcoat.
From solvent to water, our customers make our paint shine,
said John Parran, PPG marketing director, automotive refinish.
Were proud of our products, but were even more impressed
by what our customers can do with them. We congratulate these
winners on jobs well done and look forward to what they dream
up next.
March 2015
Automotive OEM Coatings Market FEATURE

version of color especially in 2015 models that offer blues,
reds and yellows.
Steve Markevich, Axaltas senior vice president and president OEM, said that global automotive production has grown
by three to four percent in the last two years, and the impact of
steady global growth provides excellent market conditions for
Axaltas continued investment in technology and capability.
However, the growth has not been uniform worldwide,
Markevich said. Markets in China and NAFTA have seen significant gains while South America and Europe have had recent
challenges.As a global supplier and thus able to weather local
economic fluctuations, Axalta has benefited from the growth in
automotive production which overall has been running slightly
ahead of global GDP. The net effect has been and will likely
continue to be a need for more paint.
Markevich said that Axalta is investing in many markets to
support growth with due emphasis on China. We recently had
the grand opening of our new waterborne manufacturing facility
at our operations center in Shanghai. In December, we opened
a new OEM research and development lab that is adjacent to
the Shanghai facility. In addition to these hard assets, we have
been building our team and aligning our technologies to support
growth and our customers. At the same time, we are increasing
our resin capabilities in Mexico, our coatings capacity in Brazil
and expanding our waterborne production capacity in Germany
to continue to meet the demands in our global markets, he said.
There are five mega trends that are impacting coatings,
Markevich said.
The first is the car buyers desire for color options and improved appearance. A vehicle remains an emotional purchase
for many car buyers and this drives a desire for a range of options and the following of trends, he said. Many consumers
will pay extra money or choose a car make and model to get the
color and effect that they desire. The packaging and marketing
of color and appearance creates an opportunity for our OEM
customers to stand out and to capture share or improve margins
in a very competitive environment. Axalta designs color options that will best fit the need of consumer tastes and the OEM
branding strategies designed to reach car buyers.
Productivity is the second trend, Markevich said. The automotive market is fiercely competitive. Customers are continually looking for ways to reduce costs. The paint shop operation
is one of the largest users of energy and capital in the manufacturing process. As a result, our OEM customers are seeking
innovation in coatings technology that can help reduce cost,
he said.
The third trend we see is globalization. OEMs are increasingly looking for global solutions, Markevich added. The philosophy is to engineer the product and process once and replicate it
throughout the world. This standardization improves the efficiency and quality of product launches and ongoing operations,
many of which are very far from the home office.
The continued evolution of emerging markets remains a
persistent consistent trend, he said. Emerging markets are
leading GDP and GDP per capita growth. China, India, South
America and the ASEAN countries continue to show great potential. Paint process capabilities and applications are still developing. To benefit from the growth, Axaltas strategy is to
continue to invest and grow capability with global support as
these markets evolve.
Regulation is the final trend that affects everything we do.
The automotive industry is affected by many regulations. As a
coatings supplier, regulations regarding hazardous substances
and volatile organic content directly impact the materials that
we use to produce coatings.
Regulations governing vehicle emissions indirectly impact
coatings suppliers as OEMs consider alternative materials and
production methods to increase the miles per gallon and reduce
the environmental impact of operating a vehicle. One result, for
example, is the increased use of lightweight plastic and composite materials that require new paint formulations which Axalta
offers, he said.
Axalta has tracked color and effect over time in its annual
Global Color Popularity Reports, and over time, Markevich
has noticed a few interesting trends. While regional differences
continue, he said Axalta is seeing more global alignment in consumer preference. Neutral colors continue to dominate although
they are giving ground to more color and chromatic versions.
Both red and blue also have seen increases globally while silver
continues to decline.
As a result of these trends, weve identified Radiant Red as
the 2015 automotive color of the year in North America, he said.
In terms of coating performance, Axalta customers are looking for consistency and quality in the products we supply.
The automotive coating process is a complex, highly automated system, he said.
It is not uncommon to produce 60 or more painted vehicles
an hour. The ability to maintain these high levels of production
without interruption is critical to our customers success. The
final painted vehicle must meet customer expectations for paint
quality, be free of defects, have a great appearance and a harmonious color match across all parts including those painted at
other locations and attach during final assembly. Finally, as the
average age of vehicles on the road continues to increase, the
coatings are expected to provide protection and beauty for the
life of the vehicle.
Markevich said that his R&D team is focused on addressing trends, color brilliance, and sustainability. As a result, our
research covers a wide range from features that consumers are
demanding to highly productive systems to meet the need for
continuous improvement. At the same time, we are responding
to the changing regulatory environment.
We have introduced our Vermeera technology line of premium effect and high chromatic colors to provide our customers
and their car buyers with a new level of elegance and excitement.
Our next generation AquaEC electrocoat and our new topcoats
are targeted to meet the requirements of ever-increasing regulations as well as OEM specifications that call for more productive coatings and their ability to work with advanced materials
such as carbon fiber reinforced components, he said. CW
Coatings World | 55
FEATURE
Surfactants
DIRECTORY
Here is a look at the latest offerings from select surfactants suppliers.
For more information on the products listed, please contact the company directly.
Dow Coatings Materials
Siltech Corp.
Philadelphia, PA, USA

Phone: 800-447-4369
Web: www.dowcoatingmaterials.com
Email: coatingmaterials@dow.com
Toronto, ON, Canada

Phone: 416-424-4567
Web: www.siltech.com
Email: Robert@siltech.com
Product name: ECOSURF LF Surfactants

Atttributes Comments: For interior and exterior paints and
coatings, ECOSURF LF Nonionic Surfactants are APEO-free,
low foam alternatives that offer excellent pigment wetting along
with cloud point defoaming in pigment dispersions.
Product name: Silmer EPC F418-F

Attributes/Comments: Originally developed as a resin-miscible
epoxy reactive silicone, this water dispersible epoxy functional
silicone is ideal for emulsion polymerization or other situations
where epoxy reactivity and water or organic miscibility is desired. The silicone lowers surface tension and provides many
properties when reacted into a resin.
Product name: TRITON HW-1000 Surfactant High

Performance Wetting Agent
Attributes/Comments: TRITON HW-1000 Surfactant High
Performance Wetting Agent is a non-silicone based, superior
wetting and leveling agent offering low foaming and the ability to wet various substrates. TRITON HW-1000 Surfactant
High Performance Wetting Agent helps to improve the gloss and
smoothness of coating films.
Troy Corporation
Florham Park, NJ, USA
Phone: 973-443-4200
Fax: 973-443-0843
Web: www.troycorp.com
Email: marketing@troycorp.com
Pilot Chemical Company

Cincinnati, OH, USA
Phone: 513-326-0600
Fax: 513-326-0601
Web: www.pilotchemical.com
Email: info@pilotchemical.com
Types of surfactants offered: anionic, cationic and amphoteric
Product name: Masurf UV-350
Attributes/Comments: Ultraviolet light absorber for non-polar,
hydrocarbon solvent systems, is designed to impart UV protection to fabrics and hard surfaces. Masurf UV-350 is not water
soluble, so it will not readily wash off exterior surfaces.
56 | Coatings World
Product name: Silquat J208-1B

Attributes/Comments: This water dispersible cationic silicone
also contains a lipophile providing strong surface activity, good
detergency and affinity to surfaces.
Product name: Troysperse ZWD1

New Troysperse ZWD1 is an advanced, 100 percent active liquid
dispersing and pigment wetting additive for aqueous coatings
and printing inks. Troysperse ZWD1 is formulated for excellent color development, fast dispersion time, high gloss, high
pigment loading, and optimal cost performance. Whats more,
Troysperse ZWD1 contributes zero VOCs to finished products,
allowing more latitude in the formulation of green products.
www.coatingsworld.com
March 2015
FEATURE Surfactants Directory

Product name: Troykyd D209W
New Troykyd D209W is a solvent-free performance additive
that eliminates foam without compromising surface appearance
or integrity. Troykyd D209W leaves systems virtually free of
surface defects and does not compromise the systems gloss or
clarity, which makes the product ideal for high-quality clear and
high-gloss coatings. Troykyd D209W is an excellent choice for
environmentally green coatings. CW
Does Your Company Belong

in the Surfactants Directory?
Contact: Kerry Pianoforte, Editor
Email: kpianoforte@rodmanmedia.com
March 2015
FEATURE
The 42 Annual
Waterborne Symposium
nd
This annual event featured presentations on a variety of topics related to surface

coatings including waterborne, additives, pigments and emerging technologies.
Kerry Pianoforte, Editor
he School of Polymers and High Performance Materials

at the University of Southern Mississippi (USM) held the
42nd Annual International Waterborne, High-Solids and
Powder Coatings Symposium February 8-13 in New Orleans,
Louisiana. The Waterborne Symposium is a technical forum
for environmentally-friendly coatings technologies. Proceeds
from the symposium are used by USM for various elements of
academic program development including junior faculty development, graduate student stipends, equipment acquisition and
maintenance, and especially scholarships for undergraduate
students majoring in Polymer Science. Most of these students
enter the coatings or related polymer industries upon graduation. These scholarships are key to USMs efforts to recruit the
highest-achieving students into their Polymer Program.
This years event featured 53 papers organized into seven
topical sessions related to various aspects of surface coatings:
opening, academia, general, waterborne, additives, pigments
and emerging technologies.
Plenary Speaker: Dr. Rigoberto Advincula

The opening session commenced with plenary speaker, Rigoberto
Advincula of CASE Western Reserve University, Department of
Macromolecular Science & Engineering who presented a talk
entitled Nanostructured and Smart Coatings.
Coatings are an integral part of modern society since they
provide both barrier and packaging applications in its basic
function. Many types and classifications of coatings can be differentiated by formulation, method of deposition or industry.
According to Advincula, it is useful to think that coatings are
essentially nanoscopic phenomena that have been translated to
macroscopic visibility.
Nanostructuring enables the development of new coatings
and function since it alters the way a coating is able to function
at the interface in its most ultrathin form, explained Advincula.
This can be by way of morphology, patterning, templating, etc.
The chemistry or composition of the coating can be synthesized
or formulated in such a manner that they are congruent with
stimuli-responsive, self-healing or highly efficient properties.

One particular combination of nanostructuring at the interface
combined with new chemistry is the adaption of different polymer brush methodologies by grafting.
The presentation summarized the science and engineering behind many functional and nanostructured coatings produced by
the Advincula Research Group (ARG) through the years. The focus has evolved from ultrathin film to bulk thin film phenomena.
Featured guest speakers at this years event were Victoria
Gelling, technical director at The Valspar Corporation who presented Electrochemical Investigations in the Development of
High Performance Coatings and Michael Koerner of Axalta
Coatings Systems, who presented Extensional Rheology as
Related to Paint Atomization.
According to Gelling, in the past, corrosion and coatings research has been a visual study. A survey of ASTM methods for
corrosion detection of coated surfaces illustrates the emphasis
on the visual assessment of corrosion detection. This has begun
to change.
Electrochemical techniques have been utilized in the past
few decades as important methods in the study of corrosion and
coating degradation, said Gelling. Electrochemical techniques
allow for the determination of changes in material properties,
which often occur prior to visual changes and provide information regarding corrosion mechanisms. Indeed, by using these
techniques, such as Electrochemical Impedance Spectroscopy
(EIS), Scanning Electrochemical Microscopy (SECM), and
Scanning Vibrating Electrode Technique (SVET), important
mechanistic information regarding protection/failure transitions
can be determined.
EIS, SECM, SVET, along with the many other electrochemical techniques, provide information that is far superior to the
historical visual corrosion assessment, she added. For example, small changes in capacitance and resistance of a coated
sample can be monitored via EIS and small current densities
resulting from corrosion redox reactions can be measured via
SVET. The changes is capacitance and resistance determined
Coatings World | 59
FEATURE 42nd Annual Waterborne Symposium

via EIS can occur due to water ingress as well as changes in barrier protection. The current densities measured by SVET can
provide a quantitative measurement of the rate of corrosion.
The presentation featured a review of electrochemical techniques for corrosion and material degradation assessment, along
with real-world results of the use of those techniques to study a
next generation powder coating.
Koerner explained that formulators understand that improved application can be achieved by modifying the shear rheology of paint to be somewhat pseudoplastic and thixotropic.
Axalta Coatings has been interested to find methods to measure
extensional rheology that we believe more directly relates to
paint atomization. When these methods are fully developed,
we believe formulators can more precisely tune paint rheology
for optimal application, he said.
Studies using the Capillary Breakup Extensional Rheometer
(CaBER) have been used to demonstrate capillary thinning and
filament formation. This is consistent with observed droplet
formation during paint spray. He said that Axalta recognizes
some limits to this approach as a result of relatively low relaxation times observed in commercial paints.
Current work is to then use these material properties to
predict suitability for spray atomization, he said.We are using
shadowography methods to collect sprayed droplet particle size
distributions. If the rheology has been correctly described, then
it should directly relate to the quality of spray.
Sidney Lauren Memorial Lecture

The fourth annual Sidney Lauren Memorial Lecture, Novel
Biobased Polymers for Coating Applications, was given by Bret
J. Chisholm of North Dakota State University. His lecture highlighted current and future issues shaping the coatings industry.
As a result of substantial developments in the area of carbocationic polymerization, the polymerization of novel biobased
vinyl ether monomers possessing unsaturated groups in their
side-chains was enabled.
Linear vinyl ether polymers with narrow molecular weight
distributions were obtained from novel vinyl ether monomers
derived from a variety of renewable resources including plant
oils, eugenol, and cardanol, said Chisholm. By appropriate choice of the polymerization system, living polymerization
was achieved and unsaturation derived from the renewable resource was preserved in the polymer. By preserving side-chain
unsaturation, crosslinked networks were achieved through an
Student Poster session.
oxidative mechanism. In addition, the unsaturation was derivatized to other functional groups that enabled the production of
coatings through a variety of crosslinking mechanisms. Further,
it was demonstrated that these biobased vinyl ether monomers
could be readily copolymerized with other monomers to produce a wide array of functionalized copolymers useful as binders for coatings.
Technology Showcase
In addition to the main technical program, the Waterborne
Symposium also included a three-day Technology Showcase.
The Showcase focused on emerging technologies, new materials, innovative services and equipment.
Student Poster Sessions/Awards

This year the Waterborne Symposium presented the Siltech Best
Paper Innovation Award, the SSCT Best Student Paper Award
and the Eastman Student Poster Awards.
USM students presented their research during the Poster
Session. This years session included 21 student posters.
The Eastman Student Poster Award Undergraduate
Recipients are Laken Kendrick, Design of Biomimetic Adhesives
for Improved Wet Adhesion; Chase Tretbar, Synthesis of
Hydrazide Functional Polymers by RAFT Polymerization;
Christopher Keller, The Effect of Counter-Ion Exchange on
the Morphology and pH Tunability of AB poly(butadiene)b-poly(lysine) Diblock Copolymers; and Chase Thompson,
Analysis of the Formation of the DGEVF/4,4-DDS Crosslink
2016 Call for Papers

The School of Polymers and High Performance Materials at The University of Southern Mississippi has issued a call for papers for
presentation at the 43rd Annual International Waterborne Symposium, February 1-5, 2016 in New Orleans. Papers should relate to
new and emerging technologies related to materials, processes, production, characterization, application and markets in the field
of surface coatings. All papers should be original and represent recent advances in coatings science and related disciplines. Title,
abstract and authors names (speakers name underlined) should be submitted by mail, fax or e-mail no later than Aug. 15 to School
of Polymers andHigh Performance Materials,The University of Southern Mississippi,Box 10063, Hattiesburg, MS 39406-0063; 601266-4475; Fax: 601- 266-6265; E-mail: waterborne@usm.edu; Web: www.psrc.usm.edu/waterborne.
March 2015
42nd Annual Waterborne Symposium FEATURE
Graduate student poster winners.
Network as a Function of a Cure Rate. The Graduate Student

Poster winner are John Misasi, Understanding Fracture
Toughness Improvements in POSS-Modified Hyperbranched
Epoxy Glassy Networks; Jeremy Moskowitz, Synthesis of
Controlled, High Molecular Weight Polyacrylonitrile via RAFT
Polymerization; Katrina Knauer, Phase Separation and Water
Uptake in (PS-PIB)2-s-PAA Miktoarm Star Polymers; and
Phillip Picket, Amphiphilic Copolymers Capable of Forming
Micelles to Serve as Unimeric-Dispersants or Gelators For Oil
Spill Remediation Applications.
The Student Best Paper Award sponsored by the SSCT
went to Katrina Knaeur for her paper titled, Controlling
Surfaces of Sulfone Polymer Films with Chain Rigidity and
Viscoelastic Behavior.
The Siltech Innovation Award was given to Kristin
Blankenship of AGC Chemicals America for Formulation
Techniques Using FEVE Resins in Waterborne and High
Solids Coatings.
Luis Chua and Tyler Woldansk were the recipients of the
Sidney Lauren Memorial Scholarship.
Architectural Coatings Panel Discussion

Following the success of last years Automotive Panel, this years
Symposium featured a Architectural Coatings panel discussion
which was, once again, chaired by Dale Pritchett, publisher of
Coatings World.
Undergarduate student poster winners.
The Architectural Coatings Panel.
Above, clockwise from top

left: Dr. Robson Storey,
chairman of the Symposium
presents Kristen Blankenship with the Best Paper
Award. Sideney Lauren
Memorial Scholarships were
given to Tyler Woldanski
and Luis Chua.
Architectural Coatings is the largest segment in the global

coatings industry. This years panel focused on the business and
trends that impact this market. Attendees had the opportunity
to hear first hand from major architectural coatings manufacturers on how their company succeeds in this dynamic market.
The panel was comprised of Dr. Phil Phillips, president of
the Chemark Consulting Group; Dr. Victoria Gelling, technical director of Valspar Corp. and Dr. Kent Young, director of
technology of the The Sherwin-Williams Company. The panel
concluded with a Q&A session with the audience.
The 2016 Waterborne Symposium will be held January
31-February 5. CW
Coatings World | 61
FEATURE
CoatingsTech
Conference
This biennial events theme was Focus: Innovation! Infrastructure! Efficiency!
he American Coatings Association (ACA) held its

CoatingsTech Conference March 9-11 at the Marriott
Louisville Downtown, Louisville, Kentucky. The theme
of this years event was Focus: Innovation! Infrastructure!
Efficiency! The conference highlighted the latest technologies
and trends in the coatings world and showed practical applications. Leading the conference was two Technology Short
Courses. In addition, tabletop exhibits held during the event
featured displays of the most recent innovations in products
and services offered to the industry. The conference consisted
of eight separate tracks: polyurethanes, test methods, industrial
coatings, novel technologies, end users, architectural coatings,
rheology and titanium dioxide/pigments.
The conference commenced with a Keynote Address from
Rigoberto Advincula of CASE Western Reserve University, who
presented a talk entitled Innovation Through Nanostructured
and Templated Coatings. Smart coatings are developed
through intelligent design, material choices and control of film
formation. The demand for high performance coatings and innovation in the industry necessitates new ways of harnessing
control all the way to the molecular level, Advincula stated.
In his talk he addressed approaches towards smart coatings
through nanostructuring and templating ultrathin films and
coatings, enabling new functionality from several design principles that can be applicable to commercial coatings. These coatings include superhydrophobic coatings, anti-bacterail coatings,
oil-water separation and sensors, he added. The Advincula
Research Group through the years have focused on a bottomup approach in the design of new coating materials that utilize
innovative chemistry and surface characterization tools.
Highlights of this event included The Technical Focus
Lecture, Mattiello Lecture and Mattiello Symposium.
The Technical Focus Lecture, Graphene Functional
Properties and Their Application in Resins, Plastics and
Elastomers, was presented by Greg Smith of Cabot Corp.
His lecture included examples of how graphenes can be
utilized in coatings applications to deliver mechanical reinforcement, electrical, thermal and other functional properties. Graphene technologies were discussed generally, aspects
of post-processing graphenes materials and toxicology of
these materials was also discussed.
The Mattiello Lecture, Solid State Lighting and its Impact
on the Marketing and Production of Decorative Coatings, was
presented by Danny Rich of Sun Chemical Corporation. Solid
state lighting in the form of light emitting diode lamps (LED)
is quickly taking over as replacements for existing lower efficiency lamps. Current lighting standard, which phased in from
2012-2014, do not ban incandescent or any specific lamp type,
but they do require that lamps need to use approximately 25
percent less energy.
Many commercial lamps meet these new standards, including halogen, incandescent filament, CFLs and LEDs, said
Rich. The new bulbs provide a wide range of choices in color
and brightness, and many of them last much longer than traditional lamps.
One problem Rich identified with these new bulbs is that the
spectral distribution of flux from some of these new lamps do
not match or even correspond to the spectral power distribution
of traditional office and home lighting. Richs talk focused on
the impact of the new lamp lights on the design, marketing and
production of modern decorative coatings.
The decorative coatings industry has followed recommend
guidelines for many decades, producing color matches that are
acceptable under a series of standard illuminants that are representative of the lamp lights in most common facilities, said
Rich. The new solid state lamps do no render object colors
in ways similar to the currently adopted standard illuminants.
March 2015
CoatingsTech Conference FEATURE

The primary obstacle to coatings manufacturers is the lack of
standards on how to test color matches for quality conformance
under the new lamp lights.
As the energy efficient lighting industry is currently still in
a technologically developing phase, it seems that it will be some
time before any agreements on the characteristics of modern
lamp light will be reached, he added. Guidance will be provided on creating and/or using illuminant data representative of
these lamps until standards are published.
The two Mattiello Symposium presenters were Yoshi Ohno,
National Institute of Standards and Technology (NIST) who presented Color Characteristics of Solid State Lighting Products
and Metrology Issues and Loren Whitehead, University of
British Columbia who presented Understanding the Impact of
LED Lights on Color.
Other key presentations included Amanda Andrews of
Wacker Chemical Corp., who presented Silicones Positive
Influences on Exterior Coatings.
Innovative technologies have increased durability, and the
lifespan of an exterior coating film. With that said, for exterior coating applications, dirt continues to destroy the appearance of coatings; which can down grade a consumers
approval of the paint, said Andrews. Silicones have inherent water repellent properties that increase the films lifespan
in addition to improving the dirt repellency. Thus silicones
increase a consumers approval for purchasing, applying, and
admiring their coated objects. This paper focuses on outdoor
exposure testing that verifies the benefits of silicone in architectural coating applications.
Andrews said the increase in home remodeling and improvements have spurred the growth of, architectural coatings.
Consumers rely on the exterior coating to have excellent weather resistance, long term durability and UV protection that can last on average twenty plus years, said
Andews. Consumers desire coatings to have a clean appearance that will decrease the amount of cleaning the
consumer needs to do to maintain the appearance over the
years. Self-cleaning and dirt resistance have become hot
topics. It is not like dirt repellency has always been important but in the current climate, it is now extremely crucial.
Paint suppliers are hungry for marketing data, exterior testing, proof of concept on how to increase the dirt repellency
of coatings, and sell their paint as the best dirt repellant
technology. Silicones provide water resistant properties
which reduces the moisture content at the surface. This will
increases dirt repellency.
Andrews discussed the chemistry of silicones, multiple silicone technologies used in various paint formulations and the
results of outdoor exposure testing with natural dirt collection.
High Efficiency Sag Control Materials was presented by
Michael Gessner of Nuplex Resins.
Novel Sag Control Agents (SCAs) have been developed
based on chiral amines, which are very efficient and are also
able to suppress telegraphed roughness from the substrate,
said Gessner.His presentation covered the morphology, film
flow and leveling, sag resistance, and appearance properties of

these novel SCAs.
Mei Wen, research associate at Axalta Coating Systems presented Micro-hardness Testing of Automotive Coatings. Wens
presentation showcased a micro-hardness testing methodology developed by Axalta in collaboration with the Institute of
Macromolecular Chemistry of the Academy of Sciences of the
Czech Republic (IMC Prague).
Fast-drying coatings are desired for increasing productivity
in both automotive manufacturing and aftermarket repairs. Its
often a challenge to understand changes in coatings properties
during the drying and curing processes, but this understanding
is critical for developing fast-drying coatings. Axalta and the
IMC team developed the new micro-hardness testing methodology, based on instrumented indentation testing.
With the micro-hardness testing methods, we can determine
the hardness of a coating system at different stages of the drying
and curing processes, and learn about its gradient as a function
of depth into a coating layer, explained Wen. The hardness
obtained is directly related to the coating system, particularly
the curing, drying, network development, and glass transition
temperature increase of clearcoats. This testing methodology
was developed to allow us to quickly and easily evaluate productivity of various clearcoats on different basecoats, such as
waterborne and solvent borne basecoats, Dr. Wen added.
The confernce featured two awards. The Roon Award was
given to Alkali Soluble Resins and Acrylic Blends: Influence of
ASR Distribution on Latex Film and Paint Properties by Wenjun
Wu of Arkema. The Gordon Award went to Computational
Design of Aerospace Coatings by Erik Sapper, Boeing Research
& Technology.
Upcoming ACA Events

The Coatings Regulations and Analytical Methods Conference
will be held May 19-20 in Cleveland, Ohio. This conference will
offer a forum for professionals concerned with coatings regulations and the analytical methods used for their development.
The conference will provide an opportunity to meet with colleagues, establish new contacts and create new working relationships. For more info: www.paint.org. CW
ACA is a voluntary, nonprofit organization working to advance

the needs of the paint and coatings industry and the professionals who work in it. Through advocacy of the industry and
its positions on legislative, regulatory and judicial issues at the
federal, state and local levels, it acts as an effective ally ensuring that the industry is represented and fairly considered. The
association also devotes itself to advancing industry efforts
with regard to product stewardship, through its signature
Coatings Care resources and focuses on advancements in
science and technology through the its technical conferences
and journals, as well as online training opportunities. For further information go to www.paint.org.
Coatings World | 63
FEATURE
CEO Forum
This year Coatings Worlds CEO Forum features executives from five major coatings
companies offering their insights on the industry. This years forum participants are Ton
Bchner, CEO and chairman of the board of management and the executive committee
of AkzoNobel; Charles Bunch, chairman and CEO, PPG Industries; Shuchao Cao,
vice chairman, Carpoly Chemical Group; Pierre-Yves Jullien, group president & CEO,
Hempel; Abhijit Roy, managing director and CEO, Berger Paints India Ltd.; and Charles
W. Shaver, chairman and CEO of Axalta Coating Systems.
Coatings World: How did the market for
paints and coatings fare overall in 2014?
Ton Bchner: 2014 was challenging, evidenced by negative
currency effects for companies consolidating in Euros, a continued lack of growth in Europe and a slowdown in some of
the Asian and Latin American economies. Despite this, volumes were up one percent for all business areas. Within our
Decorative Paints business we successfully implemented a new
operating model in Europe, while our Performance Coatings
business introduced a new organizational structure with fewer
management layers. During 2014, we built a solid foundation
for further growth in 2015.
Charles Bunch: This past year (2014) was another excellent
year for the coatings industry. The industry continued to grow,
and our customers have placed continuing emphasis on the true
value that coatings bring to them and their products in the form
of asset protection and decoration.
Shuchao Cao: For a couple of years people have been talking
about turning point, meaning that the market would slow down
or stop growing. In 2014, we were probably very close to such
a point. Natural organic growth with traditional coating businesses was much more challenging than new innovative businesses. High growth time may have gone. We probably entered
into a so called new normal time.
Pierre-Yves Jullien: 2014 saw a low growth at the beginning
of the year, while in general the market showed sound growth
in the second half of the year. The global coatings industry is
expected to grow twice as much as GDP, primarily driven by
the protective and decorative coatings industries. Both these industries were boosted by high government investment in infrastructure and housing projects, especially in the Middle East and
Ton Bchner
Charles Bunch
Shuchao Cao
Pierre-Yves Jullien
Abhijit Roy
Charles W. Shaver
Asia where government investment compensated for a drop in

investment in the oil & gas industry towards the end of the year.
The marine market is coming through a poor period, although this did not have a dramatic impact on global business
in 2014.
Due to the continued squeeze on freight rates, marine customers have focused on investments that deliver fuel savings or
drive overall fleet efficiency hence the excellent performance of
our ground-breaking fouling defence coating HEMPAGUARDin
2014 and marine maintenance grew in Europe.
Abhijit Roy: The market for paints and coatings did reasonably
well in 2014 though the growth rate slowed down a bit in India
due to the slowing economy.
March 2015
CEO Forum FEATURE

Charles Shaver: Last year presented both opportunities and
challenges for coatings that tracked the overall economy in key
markets. The continued economic improvement in the U.S. provided our industry with growth in many of the end-use markets
we serve. Asia Pacific was also relatively strong, led by Chinas
continued growth in the personal and commercial vehicle markets and due to its expanding infrastructure. Europes economy
was less robust. The instability in Russia and the Ukraine, along
with the weakening of the Euro, affected growth and foreign exchange based revenue. Latin America also presented uncertainties, particularly with the slowdown of the Brazilian economy.
One of the strengths of Axalta, however, is that our global footprint and offerings in so many coating end-use categories helps
us offset these fluctuations, finding growth opportunities in one
geography even if another is slowing.
CW: Did your company see an increase in

revenue in 2014?
Bchner: For AkzoNobel as a whole, 2014 annual revenue
totaled 14.3 billion (17.4 US$* principal exchange rate
against the euro of 1.216 based on 12/31/14), down two percent in Euro on 2013 as
a consequence of currency effects and divestments. Our Performance
Coatings Revenue was
flat compared with the
previous
year,
while
Decorative Paints was
down because of divestments and currencies. Revenue is not our only objective as our
strategic targets include profitability through organic growth
and operational efficiency.
Bunch: PPGs business also performed well in 2014, reflecting these positive industry trends, and the benefits from
some company-specific initiatives. For 2014, PPGs sales
were $15.4 billion, up eight percent over 2013 due to higher
sales volumes and acquisitions. Our full year sales volumes
grew more than four percent in the U.S. and Canada, between 3.5 and- 4.0 percent in Asia and Latin America, and
about 2.5 percent in Europe. I was pleased with our strong
financial performance and overall operational execution in
what was a modest growth year from a global economic
perspective. Our earnings improved in each major region by
at least 14 percent. This includes an improvement of more
than $100 million, or 21 percent, in Europe, despite muted
regional economic activity and currency headwinds late in
the year in that region. Most of our businesses continued
to execute very well and in several cases we outperformed
respective global industry growth rates. Strategically, 2014
was another very eventful and successful year as we continued to enhance our business portfolio. This includes the
first quarter sale of our ownership interest in the Transitions

Optical joint venture for cash of $1.7 billion on a pre-tax
basis, or $1.5 billion after-tax. Also the Comex acquisition
completed in the fourth quarter was the second largest in
our companys history. We are very pleased to now have this
high quality business as part of PPG.
Cao: Carpoly Groups overall
growth was slightly above ten percent in 2014. We would say it was a
satisfactory result given the current
economic situation and the internal
restructuring work achieved so far.
However, industrial wood coating and decorative coating retail
have been struggling for single digit
growth, while decorative coating
project segment and some newly established business units enjoyed high growth (above 30 percent).
Jullien: Our sales growth followed a similar pattern as the overall markets, with a slower start at the beginning of the year but
ending with a decent growth in the second half and we saw
organic growth of around five percent for the full year. This was
driven by our Protective segment in China and in South East
Asia, and by our Decorative segment in UK and China.
A number of sub-segments also performed strongly in certain
countries and regions. The rail car segment in the U.S. was particularly strong, for example, while power generation saw good
growth in South East Asia, wind energy saw good growth India
and infrastructure performed well in the Middle East.
Roy: Berger registered a growth in excess of 13 percent by
value in 2014. The growth rate registered was slightly lower
than what we have been registering in the past few years but
we expect a bounce back in 2015 due to improving business
sentiments in India.
Shaver: We reported our first full year earnings now that we
are a publicly traded company following our IPO in November
2014. Our net sales for 2014 were$4.4 billion, an increase of
4.0 percent excluding negative foreign
currency impacts compared to prior
year Pro Forma results. Our adjusted
EBITDA was $841 million, an increase
of 14.0 percent over prior year Pro
Forma results. We were pleased with the
results that we achieved in the fourth
quarter and for the full year. While we experienced significant
currency headwinds in the fourth quarter, net sales increased as
a result of growth in volume and price.
Contributing to these results, we won new business in key
end use markets. We expanded our business in a number of respects, especially with a view to consolidating and globalizing
existing franchises. For example, in an offering that serves both
Coatings World | 65
FEATURE CEO Forum

our vehicle OEM and industrial customers, we rebranded our
entire E-Coat product line under a new brand name AquaEC
to provide a consistent global identity. In China, we introduced Voltatex electrical insulation products and launched and
renewed our Axalta-Huajia joint venture.
CW: What areas of the paint and coatings

market represent the most growth
opportunities for your company?
Bchner: If you look at the Purchasing Managers Index for
January the majority of global manufacturing output is still anticipating expansion in the industrial sectors. Overall the global
picture is one of uncertainty with a mixed outlook. U.S. growth
remained positive, while China remained neutral. Europe saw a
slight improvement in the rate of expansion.
Due to the expected contraction in Russia, the reduced
growth expectations for China, and the slowdown in Latin
America, which was already obvious in 2014, we do not expect significant positive changes in the markets during 2015.
We dont count on positive tailwinds from the market; our
strategy is based on organic growth and operational excellence
with sustainability at the heart of what we do. Our long-term
growth potential is on the basis of end-user segment growth
through strong brands and innovative products, both in consumer and industrial markets.
Bunch: We see growth potential across much of PPGs portfolio. Much of this is due to our broad geographic reach and
expansive coatings product portfolio, which allows us to
tap into middle class growth in emerging regions and growing global demand for new coatings technologies. For example, the market for architectural coatings is expected to
grow at five percent compound annual growth rate (CAGR),
driven primarily by a growing middle class in emerging regions. Asia Pacific and Latin America could lead this growth
with projected growth of six to seven percent while the
U.S. and Canada are expected to increase by about four percent and Europe by three percent per year. Orr and Boss
forecasts that general industrial will be the fastest growing
end use, increasing at seven percent through 2018. Globally,
industrial production is projected to grow at a 3.6 percent
CAGR. Also projected to grow at seven percent is maintenance and protective due to infrastructure investments in
emerging regions, as
well as to energy investments in the U.S.
Automotive OEM coatings is expected to grow
at almost five percent,
led by build growth
in Latin America and
Asia. We expect a continued focus on fuel
efficiency to drive continued innovations for weight reduction. Given our position globally, we have access to these
varying growth areas.
Cao: The industrial wood paint market will focus on environmentally friendly products, definitely. We think the fight against
smog and implementation of new laws on environment protection will most favor those products such as water-based wood
paint, low TDI hardener, high solid wood paint, etc. Regarding
decorative paint retail or project, decorative paints will represent important growth opportunities.
Jullien: The biggest growth opportunities are in Asia and the
Americas. However, in both regions growth will be led by certain segments
and
sub-segments. There is
a great deal of
ongoing investment in the energy industry in South East Asia
at the moment, for example, as governments push to meet the
energy demands of a growing population and economy.
Hempel is a world-leading supplier of coatings to the decorative, protective, marine, container and yacht markets. In all
these segments, we offer a broad product portfolio and a range
specialist coatings for specific sub-segments, corrosive conditions and applications.
In line with our One Hempel One Ambition strategy, our
growth efforts are focused on three key areas: Decorative,
Protective (our fastest-growing segment) and Marine, and all
these segments show good growth potential.
Roy: We see growth opportunity in both Decorative and
Industrial sectors in the Indian market. In the Decorative sector,
we see good growth opportunities in water based emulsion paint both at economy
end and at premium end.
On the Industrial side, we
should see a significant increase in demand for protective coatings on theback
of increase on spend by the
Government on infrastructure developments.
Shaver: We see opportunities across most of our end-use markets. In mature regions, we hope to continue to win new business despite strong customer loyalties to competitor brands.
Emerging markets provide a second focus area as economic
growth fuels the car parc and, consequently, the aftermarket.
Emerging market growth also presents opportunities for our industrial business. Our Nap-Gard FBE coatings for oil and gas
pipelines can take advantage of oil exploration, economic development translates into the need for heavy duty trucks and
construction equipment, and our Alesta architectural coatings
can leverage building construction. The need for new coating
March 2015
CEO Forum FEATURE
technologies that keep pace with new substrates will be another

opportunity we are following.
CW: What is your business strategy for

growth in 2015 and beyond?
Bchner: In 2015, we will continue to improve our ability to
leverage our strong brands and leading market positions as we
further adapt our business, reduce our costs and drive organic
growth. We are embedding continuous improvement in our
businesses and drive commercial excellence and customer focus
through innovation, service and top products.
Bunch: Our two primary strategic objectives relative to coatings
remain intact. That is to develop leading or break-through technologies that are measurable and desirable by our customers,
and to continue with the overall consolidation of the coatings
space. Naturally, we need to accomplish these in a manner that
creates shareholder value. From an economic perspective, we
spend about $500 million per year on R&D, and we anticipate
deploying an additional $1.5 to- $2.5 billion of cash on acquisitions and buybacks, in years 2015 and 2016 combined, with a
focus on creating shareholder value. Tactically we have a variety
of other initiatives focused on maintaining operational excellence across our businesses.
Cao: In 2015, we will continue to improve our branding as a
leading coating supplier in China. Firstly, well upgrade our current brand stores to round out product offerings and enhance
in-store services. Secondly, well work with our distributors on
advertising, road show, and other marketing activities so as to
increase exposure to end consumers. Communication efforts
to furniture factories on environment friendly products such
as water-based wood paint and UV paint will be an important
action to gain market share. M&A is an area that is of great
interest in the coming years. We are well prepared to acquire
small-to-medium-sized companies with competitive technologies in green products or outstanding functionality.
Jullien: In general, we want to focus on growing organically.
Of course, we are also open to grow externally if the right opportunity arises as happened when we acquired Schaepman,
a leading Dutch coatings supplier, at the end of 2014. In 2015,
we will keep building on the growth momentum created in late
2014. Organic growth is the key to our success and we have
launched several initiatives and new products that should help
us grow faster than the market in all our key segments.
Wherever we work, the key to growth is to offer products
that add value to a customers business, whether it is through
long-term maintenance savings, fuel savings or some other benefit. In 2014, we launched a number of products and technologies that achieve this, such as HEMPAGUARD or AvantGuard,
a new zinc technology that increases anti-corrosive performance
Coatings World | 67
FEATURE CEO Forum

without increasing zinc content, and so ensures lower long-term
maintenance costs and higher application productivity. All these
products and technologies will always be coupled with expert
technical service.
Roy: For the Decorative business, we would like to expand
our distribution network especially in South and West of India
and also focus on brand building. Focus on innovative products
and services for growing and gaining market share in 2015 and
beyond will be a key strategy for Decorative Business line. On
the Industrial side our focus will be on building up a stronger
R&D team and developing products and services which add significant value to our customers.
Shaver: We will be addressing strategic opportunities on a number of business fronts. For example, in North America we are focusing on the growing strength of MSOs and the collision repair
market in general. We plan to continue to build out our OEM
capabilities and to continue to win business with these global
customers by leveraging our broad range of VOC-compliant
coatings and proprietary manufacturing processes for paint
shops. We will continue rollout of our waterborne coatings.
These are not only looked upon by customers as a more sustainable solution but can also offer added productivity to their
operations. We are advancing into more mainstream markets
where price/value is more critical and we believe we have the
right offerings.
Well leverage last years launches of a number of products that were previously more regional offerings, like
Voltatex electrical insulation products and the Alesta
Global Color Collection of powder coatings and Alesta
ZeroZinc powder coatings. Regionally, emerging markets
are an important focus. Increased vehicle production, for
example in China, and the resulting growth of the car parc
present opportunities for both OEM and, over the longer
term, Refinish. We will also begin to take advantage of the
investments we announced last year that will see the startup of additional manufacturing capacity in China which
had its grand opening March 3 Brazil and Mexico as well
as in production in Germany which supplies both eastern
and central Europe.
CW: In what areas are you focusing your

R&D efforts?
Bchner: Our innovation in particular is focused on the
sustainable benefits we can provide for our customers.
Highlights during 2014 included the launch of a new barrier coating which made it possible to create the worlds first
fully compostable and recyclable paper cup for cold drinks.
Another exciting innovation was launched by our Decorative
Paints business. The award-winning Visualizer app enables
users to see in real time what a room will look like in a wide
range of different colors before any paint is applied to the
In 2015, we will continue to

improve our ability to leverage
our strong brands and leading
market positions as we further
adapt our business, reduce our
costs and drive organic growth.
Ton Bchner,
CEO, AkzoNobel
wall making it more fun to interact with the way you decorate your home.
In 2014 we invested 363 million in research and development. Our RD&I investments have resulted in 19 percent
of revenue derived from eco-premium solutions with customer benefits.
Bunch: We see a variety of high-level trends that are driving
growth across each segment, and where we are focusing our
research investments. One example is the demand for color.
In 1909, Henry Ford famously said that a customer could
have any color of Model T car he wanted, as long as that
color was black. Today, there are thousands of colors on the
road. Color science has come a long way since then, and coatings offers customers a way to differentiate themselves in a
meaningful way.
Another key driver for research and development investment
is energy. Changes in energy are driving a revolution in the materials and processes used to manufacture products in a number of industries served by the coatings and specialty materials
sector. Coatings will serve a key role in meeting the demand
for more efficient operations for buildings, lighter and more efficient modes of transportation, and lower-cost manufacturing
processes. For example, PPGs coatings technologies help automakers lower energy use by eliminating steps in the manufacturing process.
In 2014, nearly a quarter of PPG product sales came from
coatings and materials that addressed our customers most
pressing challenges, such as energy and asset protection. PPG
is integral in helping our customers create more sustainable
products - from coatings that contribute to lighter, more fuelefficient vehicles to paint systems that assist our customers in
reducing water use and waste production during their manufacturing processes. Across markets, PPG technologies such as
March 2015
CEO Forum FEATURE

waterborne liquid, chromate-free, powder, low-VOC and highsolids coatings formulations are helping our customers exceed
environmental guidelines and manage sustainability.
Cao: Our R&D is aligning with market trends in sustainability.
In the wood coatings field our focus has been to develop new
products that reduce pollution. Those products are already commercialized and have seen great success. In decorative paints,
we are stepping up in artistic coatings with considerable investment. Our R&D goes beyond paint. We work with our clients
and deal with their concerns.
Jullien: At Hempel, we are constantly working to develop new
products and formulations that help customers achieve additional benefits, from saving energy and reducing fuel consumption to increasing line speeds or reducing the build up of bacteria
on surfaces in hospitals and schools.
A consideration for health, safety and the environment is
also a natural part of our work and we develop products that
meet or exceed both technical specifications and environmental
legislation. We are committed to phasing out lead, for example.
Our decorative assortment is already lead free worldwide and
we are implementing a new lead-free tinting system for industrial and marine products, which will be introduced in the second
quarter of 2015.
We also launched new initiatives in 2014 that commit us to
not just follow regulations for green building, but leading the
industry in this area. These initiatives include a commitment to
develop low-solvent decorative products, such as Topaz Zero, a
recently launched range of interior paints that contain no hazardous chemical compounds.
In 2015, we will keep investing in R&D to improve our
assortment, taking into account the environment without
compromising the performance of our coatings. Our success
is based on high performance, environmentally friendly and
efficient coatings.
Roy: Our R&D efforts are focused on developing innovative
yet cost effective solution for our customers.
Shaver: Our goal is to build on our nearly 150-year strong legacy of innovation. This objective will be driven by Barry Snyder,
our new head of global R&D and technology function, who
brings enormous experience to Axalta. Barry will be able to take
our current portfolio of innovative products such as our VOCcompliant Cromax Mosaic product for body shops and our light
vehicle OEM offerings such as our 2-Wet Monocoat, 3-Wet and
Eco-Concept systems to the next level. We will continue to introduce more advanced protective properties in our coatings which
we see as a value add for our markets. Superior temperature performance, additional durability, longer wear are just examples.
We will also continue to add more complex color offerings in our
coatings. Keeping ahead of the new composites and plastics used
to lightweight vehicles will also be important as part of our strong
pipeline of new products.
CW: What are your companys long-term

plans?
Bchner: In February 2013 we unfolded a clear longer term vision: to deliver leading performance from our many leading market positions. Our core principles and values define the culture
and behaviors that we are committed to embedding throughout
AkzoNobel. We have three core principles safety, integrity and
sustainability. These work in harmony with our values
Customer focused, Deliver on commitments, Passion for excellence and Winning together. With these core principles and
focus areas we will generate organic growth and achieve operational excellence to deliver our short term goals (2015 targets)
and drive towards our long term vision.
Bunch: We think that the best days for PPG and the coatings
industry are ahead of us. For PPG, our focus will be on consistently delivering high-quality, innovative and sustainable solutions. Our customers will continue to rely on PPG to protect and
beautify their products and surroundings. We believe that by
maintaining our role as a leading coatings company, shareholders will benefit from growing industry trends, strong PPG operating cash flows, and disciplined capital allocation that have
become hallmarks for us and coatings industry overall.
Cao: We are now one of the leading players in China in industrial wood paint and decorative paint. Our long term plan is firstly,
of course, to strengthen our position in our current markets.
This will be achieved by bringing innovative value to our customers. Secondly, we would be interested in other segments such
as industrial protective coating and EIFS. Thirdly, we would be
interested in external growth through M&A.
Jullien: One Hempel One Ambition strategy draws to a close
at the end of 2015. Were currently working on our 2020 strategy, which will define our goals for the future and how we will
reach them. However, our focus will remain in growing our core
segments: Decorative, Protective and Marine.
Roy: Our long term plan is to grow aggressively in the
critical market of the Indian sub-continent including India,
Bangladesh amd Nepal and also build up our presence in
Russia & Poland. Ultimately we would like to position ourselves within the top 10 paint companies of the world both in
terms of revenue and profitability.
Shaver: Our long term plans are to continue to be a leader in
industrial and transportation coatings. We will grow not only organically but also by acquisition where needed. With our strong
presence in both developed and emerging markets we believe we
are well positioned to grow in most regions of the world. Weve
got an exceptional team of people around the world at all levels of
our organization who are poised to deliver on our expectations.
When we arm them with our strong product mix and customer
support tools, I see an Axalta that is built for performance. CW
Coatings World | 69
FEATURE
2015 European Coatings Show
EXHIBITOR SHOWCASE
The European Coatings Show will be held in Nrnberg, Germany April 21-23. Here
is a preview of what select companies have planned for the three-day event at the
NrnbergMesse.
BASF
Hall 7A, Stand 523
www.dispersions-pigments.basf.com
The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins,
additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives,
fiber bonding, plastics, paper as well as for electronic applications such as displays. With its comprehensive product portfolio
March 2015
2015 ECS Exhibitor Showcase FEATURE

and extensive knowledge of the industry, the Dispersions &
Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations. For
further information about the Dispersions & Pigments division,
please visit http://www.dispersions-pigments.basf.com.
Cabot Corporation
Birla Carbon
Hall 1, Stand 1-244
www.birlacarbon.com
Choose Birla Carbon, the maker of Raven and Conductex,
to deliver innovative, global solutions for your coatings applications. Visit us at ECS, Hall 1, Stand 1-244, 21-23 April 2015.
Buhler Group
Hall 6, Stand 6-211
www.buhlergroup.com/wetgrinding_dispersing
The business unit Grinding and Dispersing Technologies within the Bhler group offers a comprehensive product range
which reaches way beyond single processing equipment and
components. Bhler is a total solution provider for the printing
inks, coatings, electronics, fine chemicals and other industries
wherever mixing, grinding and dispersing processes are of central importance.
BYK-Chemie
Hall 4A, Stand 4A-512
www.byk.com
BYK Additives & Instruments is a globally operative, branchleading supplier of additives and measuring instruments. As one
of the four divisions within the ALTANA Group, BYK Additives
& Instruments employs around 1400 staff worldwide, more
than 700 of them in Wesel, Germany.
The coatings, printing inks, and plastics industries are
some of the main areas of application of BYK additives. Yet
in paper surface finishing, or the production of adhesives
and sealants as well as construction chemistry, BYK additives are also improving the product properties and production processes.
Hall 1, Stand 418

www.cabotcorp.com
Cabot Corporation is a global performance materials company. During our more than 130 year history, we have garnered
a deep understanding of our customers needs, their industries
and the global trends that impact their businesses. Our portfolio
includes carbon blacks, fumed silica, aerogel, and other products. We are committed to operating with sustainable business
practices that ensure the well-being of our employees, customers
and the communities in which we operate.
ChromaFlow
Hall 7, Stand 7-167
www.chromaflo.com
Chromaflo Technologies is a leading independent global supplier of colorant systems, chemical and pigment dispersions,
serving customers in architectural and industrial coatings as
well as thermoset markets. Headquartered in Ashtabula, Ohio,
U.S., Chromaflo has production facilities in the U.S., Canada,
The Netherlands, Finland, Australia and China. Sales and technical support is also provided throughout North and South
America, Europe, Australia, China, India and Southeast Asia.
Commitment to excellence is driven by three core values: quality, speed and service. Chromaflo Technologies retains the following quality and environmental certifications: ISO 9001, ISO
14001 and OHSAS-18001 in Europe and Asia. Discover more
at www.chromaflo.com.
Corbion Purlac
Hall 1, Stand 1-518
www.corbion.com/coatings
Corbion Purac offers biobased building blocks for a wide range
of applications, such as saturated polyester and alkyd resins for
Coatings World | 71
FEATURE 2015 ECS Exhibitor Showcase

industrial and architectural coatings.
Corbion is the global market leader in lactic acid, lactic acid
derivatives and lactides. Corbion operates 10 production plants,
in the USA, the Netherlands, Spain, Brazil and Thailand, and
markets its products through a worldwide network of sales offices and distributors.
EPS Materials
Hall 7, Stand 7-356
www.eps-materials.com
EPS is a leading supplier of acrylic emulsion technology as well
as conventional resins to serve the architectural, industrial, construction, adhesives and sealants markets.
Daiquan Fine Chemical & Technology Co.,

Ltd.
Hall 4A, Stand 304
www.daiquan.com
DQ provides stable and world-class additives, waxes for
coating, inks, adhesives, sealants and environmentallyfriendly agricultural chemicals and potassium aluminium
silicate. Our new lab aims to solve technical problems, helping customers choose raw materials and cooperative product research, and provide professional training in relevant
industries. We welcome excellent raw material suppliers
from all over the world and offer platforms for international clients who aims to explore the Chinese market or find
Chinese raw material.
Hoffmann Mineral GmbH

Hall 4, Stand 4-614
www.hoffmann-mineral.com
Classic Neuburg Siliceous Earth is a mixture of lamellar kaolinite and corpuscular, cryptocrystalline and amorphous silica. As a result of natural aging, the silica portion exhibits a
round grain shape and consists of aggregated crytocristalline
primary particles of about 200 nm diameter which are coated
partially opallike. Such a unique structure is responsible for a
relatively high specific surface area and oil absorption, which
result, besides rheological activity, also in a whole range of application properties.
This functional filler is sold worldwide under its trade
name SILLITIN, AKTISIL and SILLIKOLLOID. Currently
new calcined products, named SILFIT and AKTIFIT have been
developed. The filler shows a perfect performance in various
coatings and adhesives applications and gives excellent results
as TiO2 replacement.
Emerald Performance Materials

Hall 1, Stand 246
www.emeraldperformance.com
A flawless finish begins with Emeralds high performance
resins, colorants and additives, which deliver superior
durability, performance, and color enhancing scrub resistance in paint and corrosion resistance in maintenance
coatings.
Featuring K-FLEX low-VOC coalescents,
EPALLOY/HyPox epoxy resins, ERISYS reactive
modifiers, Hypro reactive liquid polymers, 0-VOC and
energy-curable dispersions and more. Presenting our innovative K-FLEX dibenzoate chemistry at the EC Congress
at 2:00pm on April 21st. Serving our customers globally.
www.emeraldmaterials.com
King Industries
Hall 1, Stand 1-644
www.kingindustries.com
King Industries will feature technical information on its
NACURE catalysts for amino-thermoset, epoxy and silane
March 2015
2015 ECS Exhibitor Showcase FEATURE

modified systems and its K-KAT non-tin catalysts for urethanes. Additional information on Kings specialty additives
will be featured: NACORR rust and corrosion inhibitor.
K-FLEX polyester polyols and urethane, K-SPERSE dispersants and K-STAY rheology modifiers.
Lonza
Hall 7, Stand 7-58
www.lonza.com
Lonzas Materials Protection business supplies antimicrobial
actives and additives for coatings, architectural paints, marine
antifouling coatings, polymer emulsions, adhesives and wood
preservation. Lonza offers unmatched regulatory and toxicology expertise, and its extensive global infrastructure enables us
to ensure continuity of supply, technical support and expert service to customers wherever they do business around the world.
Reichhold
Hall 4, Stand 555
www.Reichhold.com
Reichhold offers one of the most comprehensive ranges of
technology in the coatings industry today from traditional
alkyds, polyesters, polyurethanes, epoxies and acrylics to
more cutting-edge technologies such as BECKOSOL AQ
alkyd latexes, water-borne oil modified urethanes and water-borne epoxy curing agents. More importantly, Reichhold
doesnt just sell these technologies; they engineer them, tailor them and offer ongoing support through specialized
technical experts.
Shamrock Technologies
Micro Powders
Hall 7, Stand 7-144
www.micropowders.com
MicroTouch products are highly resilient, polyurethane beads
that can provide a range of tactile effects from silky smooth
to grippy/rubbery. They are superior gloss control agents that
provide a smooth soft matte appearance. MicroTouch additives
will dramatically boost burnish and mar resistance for applications such as interior automotive, electronics, plastic, leather
and wood coatings.
Other products being launched include PropylMatte 31HD,
a high density polypropylene wax and AquaMatte 26HD, an
oxidized polyethylene wax, both offering flotation-free stability
in aqueous and UV/EB systems. Visit us at stand 7-144 during
ECS 2015 for more information.
Hall 1, Stand 237

www.shamrocktechnologies.com
Shamrock will highlight our extensive line-up of PTFE Powders,
Specialty Waxes and High Performance PTFE and Wax
Dispersions to assist the formulator in meeting crucial performance requirements. Shamrock will also be unveiling a number of new, soon-to-be-commercialized product innovations for
various applications including can, wood, powder and general
industrial coatings. Shamrock will have an experienced team of
technical and commercial personnel in attendance at our booth
to discuss specific needs and applications.
Shepherd Color
MNZING Chemie GmbH

Hall 1, Stand 1-446
www.munzing.com
Munzing offers a variety of defoamers, dispersants and wetting
agents, emulsifiers, levelling agents, additives for lacquers and
varnishes, rheology modifiers, other additives, wax dispersions
and wax emulsions.
Hall 7, Stand 7-314

www.shepherdcolor.com
More Expertise, Better Performance and Best Value with The
Shepherd Color Company. Shepherd Color produces a wide
range of high-performance Complex Inorganic Color Pigments
used in the coatings industry. These pigments are an extraordinary class of traditional metal oxide materials that offer stable,
long-lasting color for many applications. Also, they have unbeatable weatherability, heat and chemical resistance, are nonwarping and easy to disperse.
Coatings World | 73
FEATURE 2015 ECS Exhibitor Showcase
Siltech Corporation
Hall 1 Stand 1-334
www.siltech.com
Using our proprietary technologies, Siltech develops, manufactures and markets a full line of organo-functional silicone
compounds and related specialties for specific customer applications. With more than 25 years of experience, and two
manufacturing facilities, our expertise includes silicone
surfactants and silicone polymers, including a full line of
cationic,quaternary and alkyl silicones, and a portfolio of
reactive silicones.
Siltech inks & coatings additives provide slip, gloss, mar
resistance, leveling and foam control at very low concentrations. Our Silmer reactive silicones are available with any
reactive group used in coatings and are used for modifying
films or resins.
At the ECS 2015 we are offering reactive fluoroalkyl silicones for stain and mar resistance in condensation or UV cured
systems and Silmer NH epoxy flexible hardeners.
In addition to our extensive portfolio of products, Siltech
welcomes the opportunity to partner with customers to develop
unique silicones for specific applications. Challenge us to invent
new solutions to your new problems.
Troy
Hall 7A, Stand 125
www.troycorp.com
Known as The Gold Standard for Performance, Troy offers advanced solutions for paint & coatings manufacturers, including
Polyphase & Troysan dry-film preservatives, Mergal wetstate preservatives, multifunctional performance additives, and
metal carboxylates. Visit Troy at Hall 7A, Stand 7A-125 at ECS
2015, or go to www.troycorp.com to learn why Troy is Your
Partner for Success.
Univar
Hall 7A, Stand 625
www.univar.com
Univar Coatings and Adhesives offer an extensive portfolio of
unrivalled products from world class suppliers, as well as expert technical support and an in-depth understanding of specific
industry needs. We give customers in the ink, paint, adhesives
and construction sectors a clear advantage in their market. One
Univar, one network, a world of solutions for the coatings and
adhesives industry. Key Supplier Dow Corning will also be present on Univars stand to further discuss your coating and adhesive requirements.
Sun Chemical Performance Pigments

Hall 4, Stand 4-452
www.sunchemical.com
Sun Chemical and DIC offer the coatings formulators an extensive range of innovative pigments, resins and additives. Sun
Chemical offers high performance, classical, effect pigments and
preparations including Benda-Lutz metallic pigments and
SunMICA pearlescent pigments.DIC, with world class resin
engineering produces the full range of general and specialty
polymers including polyester, acrylic, epoxy, polyurethane and
fluorochemicals. Together we provide customers with solutions
tailor made for the automotive, industrial, architectural, decorative, and powder coatings markets.
Vijay Chemical Industries / Digichem

Industries
Hall 7, Stand 149
www.vijaychemical.com
Digichem Industries and Vijay Chemical Industries are
Manufacturers of Quinophthalone Yellow Pigments ( PY 138) and
High Performance Organic Pigments. We are exporting to USA,
Europe and Japan. We have already established a stock point in
EU and are in the process of establishing one in NA. CW
March 2015
FEATURE
The European Coatings Show

PREVIEW
ECS 2015 will feature more than 1,000 exhibitors.
he European Coatings Show (ECS) plus Adhesives,

Sealants, Construction Chemicals is the leading exhibition for the international coating and paint industry and
is held every two years.
Show organizers, Vincentz Network, said they are confident this
years ECS will once again be a major success. For the first time, more
than 1,000 companies will be participating in the show, Alexander
Mattausch, director of exhibitions at NrnbergMesse said.
At the last ECS, which took place March 19-12, 962 exhibitors from 43 countries exhibited their products to approximately 26,000 visitors on net floor area of more than 34,600 square
meters. Visitors can expect a comprehensive market overview
structured according to the following exhibition segments: raw
materials and services and test and measuring technology, laboratory and production technology along with the associated services.
In addition to know-how in paints and coatings manufacture,
production facilities are also of significance for achieving product quality. As a result, paints and coatings manufacturers are
increasingly banking on fully-automated solutions. This year the
ECS in Halls 5 and 6 will be providing a comprehensive presentation of the production, test and measuring technology market.
For us, the developers and manufacturers of highly innovative
dispersion systems for the laboratory, technical applications laboratory and production sector, the European Coatings Show has
been a key component of our marketing concept since its premiere
in 1991. As a world leading fair it enables us to not only be in intensive contact with our international customers, but also provides us
with direct feedback on our future-orientated new products, said
Martin Getzmann, managing partner at VMA-Getzmann GmbH.
According to show organizers, China is playing an increasingly important role in the international paints and coatings
market. This year 150 exhibitors will be participating within
the framework of the Chinese pavilion.
This year the ECS will take place April 21-23 and will
overlap with the two-day Congress held April 20-21 at the
NrnbergMesse in Nrnberg, Germany. The ten pre-conference
tutorials are scheduled for the afternoon of Sunday, April 19th.
These tutorials will features experts from industry and research
who will be imparting their specialist know-how in this field.
Among the themes on the agenda will be anti-corrosion coatings,

decorative paints and also tips on correct design of experiments.
European Coatings Congress

The European Coatings Congress will be held in conjunction
with the ECS. The Congress, which takes place April 19-21, will
feature 144 technical presentations. The schedule will be divided
into 24 sessions. These papers, presented by experts in the coatings industry and academia, will offer information in the latest
R&D related to the paint and coatings industry.
The highlights of the Congress program include the opening
keynote speech for the Plenary Session delivered by Prof. Rolf
Mlhaupt, Freiburg Materials Research Center FMF, University
of Freiburg. His paper entitled Green Polymer Chemistry will
provide answers to the question as to why organic is not always green and will show attendees what sustainable development in terms of economical resources as well as what the use
of recyclable substances and carbon dioxide fixation in the area
of coatings and polymer applications will look like.
Other lecturers will be covering themes on paints and coatings formulations, printing inks, adhesives and sealants along
with construction chemicals.
New in 2015: the Plenary Session will be streamed live on
the European Coatings Congress website at www.europeancoatings.com/congress. As a result, interested parties unable to
attend the event itself will also be able to participate.
The most outstanding Congress paper will be selected for the
European Coatings Award. A juror of experts will evaluate all
contributions and select a winner of this award, which is sponsored by the European Coatings Journal. The judging criteria
for best paper include relevance, scientific content and degree of
innovation. The winner of the award will receive a trophy and
2,ooo. The award presentation will take during the opening
ceremony of the ECS on April 20th.
For more information go to www.european-coatings-show.
com. CW
Coatings World | 75
FEATURE
Coatings World and Ringier Events Host
13th Annual China Coatings Summit

This annual event jointly organized by Coatings World and Ringier will be held May
14-15 in Shanghai and will feature more than 60 presentations related to the paint and
coatings industry.
he 2015 China Coatings Summit and Ringier

Technology Innovation Awards will be held May 14-15
at the Longemont Hotel in Shanghai. This year the 13th
Coatings Summit will be providing both suppliers and producers in the global coating sector with enhanced networking opportunities with their counterparts in China.
Jointly organized by Shanghai Ringier Events and Coatings
World, the 2015 Summit will be bringing delegates and speakers
from across China, Europe and North America. More than 60
keynote speeches covering industry and market trends, advanced
technology and regulations will be presented across seven industry tracks to more than 500 delegates. The tracks include sessions
on Automotive Coatings, Anticorrosive Coatings, Architectural
Coatings, Wood Coatings, 3C Coatings, Functional Coatings
and Advanced Coatings Application Technology. In addition,
more than 60 companies will display their innovative products
as well as hold products demonstrations in the exhibition area.
A committee comprised of industry experts from the manufacturing sector, supplier, policy makers and R&D institutes are
helping formulate the topics that truly reflect the latest in technology and challenges that face the industry so as to ensure the
maximum information value for delegates.
A series of Buyer/Supplier meetings, round table discussions,
and social events will ensure that all participants have the opportunity to network and develop new business contacts.
Experts from the Summit Committee such as Dr. Jimmy
Chen, with more than 60 invention patents in the U.S., UK,
France, Germany and China; Dr. Robert Duan with 17 years experience in various functional coatings R&D in North America
and Asia-Pacific, and many other distinguished guests will share

key topics of industry standards, market trends, core competence of coatings industry.
Topics will include low VOC and VOC-free coatings, biobased coatings, coatings formula development, coatings innovation and application, new functional coatings and raw material
solutions, green coatings applications, advanced coatings application in different areas, as well as marketing management.
The 2015 Ringier Coatings Industry Technology Innovation
Awards will also be held on the first evening of the conference.
Now in its fifth year, The Innovation Awards is recognized as
being the most honest and transparent Industry Awards program in China. Over 70 companies are expected to submit 100
products for evaluation. The independent panel of judges will
select 25 products that qualify for the Awards in six categories. The Awards will be presented at a Gala dinner to which all
Conference participants will be able to attend.
For more information on the Summits program, to apply
as a speaker, delegate and sponsorship packages please contact:
China - Mandy Shao: mandyshao@ringiertrade.com;
North America/Europe - Dale Pritchett:
dpritchett@rodmanmedia.com
Or Visit the following web sites:
China Coating Summit:
www.ringierevents.com/coatings2015/index.html;
2015 Ringier Innovation Awards Coatings:
www.industrysourcing.com. CW
March 2015
Industry News
BASF Launches Year-Long,

Global Tour to Boost Co-Creation
BASF has announced its Creator Space
tour, a year-long, global event series aiming to address the challenges of smart energy, food and urban living. The first stop,
in Mumbai, India, took place January 1623 with a focus on water sustainability.
The tour is part of BASFs global cocreation program, Creator Space. Led
by local, interdisciplinary, internal and
external teams from areas such as architecture, art, design, science, government,
technology and sustainability, each city
stop in the Creator Space tour will explore a locally relevant topic. Following
the first stop in Mumbai, the tour will
move to Shanghai, New York, So
Paulo, Barcelona and Ludwigshafen.
Topics will range from sustainable consumption, to housing of the future, to
intelligent solutions along the energy
value chain. The Creator Space tour stop
in Mumbai took place at Chhatrapati
Shivaji Maharaj Vastu Sangrahalaya
(CSMVS), formerly the Prince of Wales
Museum of Western India.
The 150-year history of BASF shows
that chemistry is an enabler for new
ideas and solutions. In our anniversary
year more than ever, we are connecting
people and ideas to make meaningful
contributions to society in accordance
with our corporate purpose: We create
chemistry for a sustainable future, said
Sanjeev Gandhi, member of the Board of
Executive Directors, BASF SE.
Access to clean water is one of the
most pressing issues in the rapidly growing metropolis of Mumbai. Almost a fifth
of the worlds population lives in India,
but the country has access to only four
percent of the worlds fresh water resources. Ideas about how to improve water accessibility, water quality and policy
and behavior will be developed in customer workshops, jamming sessions with
employees and the public. At the Creator
Space tour in Mumbai, more than 250
water experts, business professionals,
NGOs, academia and interested citizens
with different perspectives and expertise

discussed solutions to this question and
other important challenges.
Sessions at Creator Space Mumbai
included a variety of activities, with
diverse groups of participants being
invited, ranging from business and
academia to government, NGOs and
society in general.
MWV to Separate Specialty

Chemicals Business
MeadWestvaco Corporations board of
directors has approved a plan to fully
separate its Specialty Chemicals business from the rest of the company. The
separation is expected to be executed
by means of a tax-free spinoff of the
Specialty Chemicals business to MWV
shareholders, resulting in two independent, publicly traded companies. The
spinoff is expected to be completed by
the end of 2015. MWV remains open to
other value-creating alternatives for the
Specialty Chemicals business throughout
this process.
MWV expects to receive cash from
the spinoff that will be used primarily
to pay down debt to maintain MWVs
investment grade credit rating. MWV
expects to continue to pay a strong dividend, with the final rate to be determined
post-separation. The company also will
continue to look for opportunities to return capital to shareholders.
Dow Presents Education

Grants to Advance STEM
Education Platforms
From the 270 submissions for the
Dow STEMtheGAP Summer Teacher
Challenge, 25 teachers were selected to
each receive a grant from Dow to advance their STEM education platforms
in the classroom. Introduced in the
spring of 2014, Dows STEMtheGAP
initiative encourages educators within
the U.S. to voice their concerns on science, technology, engineering, and
mathematics (STEM) education, and

propose solutions to help improve the
countrys STEM education crisis. The
Summer Challenge winners were chosen
by a panel of judges from The Center for
Science Teacher Learning for their outstanding ideas as well as for offering important feedback related to the current
and future states of STEM education.
Over 20 percent of The Summer
Challenge applicants identified lack of
funding and resources as a major gap in
STEM education, with another 20 percent identifying difficulties implementing more hand on education as major
challenges. While these gaps exist, our
winning teachers also provided several
solutions to help advance STEM education. These solutions include establishing
a STEM curriculum that connects upper
and lower grades, forming partnerships
with local businesses to develop students
real-world application skills, creating interdisciplinary and project-based lessons
that encourage more hands-on learning
and engaging in exploratory methods of
education.
Established as a three-phase program, the Dow STEMtheGAP Teacher
Challenge has awarded 25 grants each in
the spring and summer, and will award
another 50 grants in the fall, for a total
of 100 grants distributed to teachers for
2014. The submission period for Fall
Challenge entries ended October 31; winners will be announced in January 2015.
Michelman Announces
Organizational Changes
Michelman has introduced what it
calls an improved organizational
structure consisting of three Strategic
Business Groups.
The new structure will help
Michelman better anticipate and serve
its customers needs by driving collaboration between its experienced industry
focused business teams - now fully integrated into the Strategic Business Groups
Coatings World | 77
Industry News
- that serve customers in the

flexible packaging, paint &
coatings, fibers & composites,
engineered wood, paper & corrugated, digital printing and other industries, the company said in a statement.
The resulting open flow of ideas, solutions, and application expertise will allow
faster introduction of new technologies
and applications and reduce customers
concept-to-commercialization time.
The three groups are Coatings, serving coating formulators with advanced
polymers and additives; Industrial
Manufacturing, whose teams work handin-hand with discrete product manufacturers to improve productivity and
end-use performance; and Printing &
Packaging, providing the industry with
solutions in print receptive, functional
and barrier coating technologies.
Michelman has appointed the following people, all with extensive global experience, to lead the new groups: Gautham
Parthasarathy has been hired as group
director, Coatings. Michael Annis has
been hired as group director, Industrial
Manufacturing.
Rick
Michelman,
Michelmans chief technology officer,
has assumed the role of group director,
Printing & Packaging on an interim basis.
All three strategic groups are supported regionally around the world by
enhanced management teams led by
Jean-Marc Verhaeghe, VP/managing director, EMEA, Steven Wong, VP/managing director, Asia-Pacific, and Marty
Riehemann who will assume the new role
of VP/managing director, Americas in addition to his corporate role as chief commercial officer.
DSM and Cathay

Investments Join Together
to Sell Euroresins
Life Sciences and Materials Sciences company Royal DSM has reached an agreement with Cathay Investments for the
sale of Euroresins. Subject to customary
approvals and notifications, the transaction is expected to close in Q1 2015.
Financial details will not be disclosed at
this time.
Euroresins is a distributor of products
to the composite resins industry with
activities in nine countries in Europe,

including the United Kingdom, Italy
and France. Euroresins realizes sales of
approximately 90 million with around
70 employees.
Eastman Chemical Company

to Join Together for
Sustainability
Eastman Chemical Company has announced it will join Together for
Sustainability (TfS). Eastman and TfS
have confirmed acceptance of Eastmans
application to the consortium as the
first U.S.-based company to join, with
plans to finalize Eastmans membership
in early 2015.
Together for Sustainability is a procurement-led initiative established by
European-based multinational companies to drive improvements in sustainable procurement through standard
processes, including shared audits and
assessments. As a global specialty chemical company with significant business
in Europe, Eastman has been working
closely with TfS to understand membership requirements to expand the organization to U.S.-based companies. Mike
Berry, Eastmans Chief Procurement
Officer (CPO), will represent Eastman
on the TfS General Assembly as well as
in the CPO Meetings.
As part of Eastmans commitment to
TfS, the company will continue to support
the principles of UN Global Compact
and Responsible Care, engage suppliers and other stakeholders to advance
sustainable development, report sustainability performance, address stakeholder
concerns about sustainable aspects in the
supply chain, and operate in accordance
with industry codes and applicable laws
and regulations.
BASF Signs Supply Contract

with Shell, a Manufacturer
of Styrene Monomer &
Propylene Oxide
BASF and Shell have reached an agreement for BASF to sell its share in the 5050 joint venture ELLBA Eastern, Jurong
Island, Singapore to Shell. The joint venture, which is operated by Shell, produces
styrene monomer and propylene oxide.
Kane International Appoints

Eurikas as Distributor
Kane International of Rye, NY and
Eurikas BVBA of Vilvoorde, Belgium
have announced an agreement. Eurikas
will represent and distribute the Kane
International range of solventborne polyurethane resins, specialty coatings and
chemical products and various shellac
grades throughout all of Europe.
Wacker Expands Production

Capacity for Dispersions
Wacker Chemie AG is expanding its existing vinyl acetate-ethylene copolymer
(VAE) dispersions production facilities
in the U.S. The Munich-based chemical
company will add a new reactor with an
annual capacity of 85,000 metric tons at
its Calvert City site, investing an amount
of approximately 50 million in the sites
capacity and infrastructure. This makes
the complex the largest of its kind in the
Americas. The new reactor is scheduled
to come on stream by mid-2015.
Wacker has further added an ethylene
pipeline to the Calvert City facility for increasing the long-term reliability of raw
material supply at the site.
SGL Group, BASF Conclude

Joint Material Research
The Carbon Company and the chemical company BASF have concluded the
joint research of a new composite material system as an important development
step of their collaboration. The system
aims at enhancing the cost-effectiveness
of manufacturing thermoplastic carbonfiber composites, for example in injection
procedures (T-RTM: thermoplastic resin
transfer molding) and reaction injection
molding. The composite is based on a reactive polyamide system and compatible
carbon fibers. A carbon-fiber surfaceor
sizingspecially designed for the matrix
system as well as tailored thermoplastic
reactive systems mean that lightweight
structural components for, say, the automotive industry can now be manufactured quickly and easily.
This collaboration between SGL
Group and BASF was launched in
October 2012. On the basis of the nowcomplete material research, the transfer
March 2015
BASF Now Offers BioBased PolyTHF

BASF
has
made
bio-based
Polytetrahydrofuran 1000 (PolyTHF
1000) available for the first time. The
company is now providing this intermediate to selected partners for testing various applications in a large scale.
PolyTHF is derived from 1,4 butanediol (BDO), which BASF has produced
under license from Genomatica.
Argex Titanium Awards

Tecnicas Reunidas EPC
Contract
Argex Titanium Inc.,a producer of highgrade titanium dioxide (TiO2) used
as white pigment in paint, plastic, paper, cosmetics and other applications,
announced that its newly formed, whollyowned subsidiary,Argex Canada Inc., has
awarded an Engineering, Procurement
and Construction contractto the Tecnicas
Reunidas Group for Argexs first industrial scale 50,000 ton per annum Titanium
Dioxide (TiO2) plant, which will be located in Salaberry-de-Valleyfield, Canada.
The EPC Contract will be performed
in two phases. The first phase is the
front end engineering design completion (FEED/FEL3) work and the second
phase will be for the Detailed Design and
Constructionportion of the Project. The
FEED/FEL3 will be undertaken at TRs
headquarters in Madrid based onArgexs
basic design process package for an expected cost of USD 10 million. The work
on the FEED/FEL3 will only commence
upon the issuance of a Limited Notice to
Proceed to be issued once Argexreceives
the financing for the FEED/FEL3. If such
LNTP is not issued by Argex Canada by
June 29, 2015, TRmay elect to terminate
the EPC Contract. Upon completion of
the FEED/FEL3, the parties will agreeon
a guaranteed target contract price for the
Construction portion of the work. The
GTCP will be based on a 50/50 shared
cost savings/overrun approach between
Argex Canada and TR.
The GTCPs expected value will be
determined during the Initial Period but
the overall value of the EPCContract (including the FEED/FEL3 portion) is currently estimated at approximately USD
200 million.The finalization of the EPC
Contract represents an important step
in the realization of our Project, stated
Richard Poulin, executive vice president
of Argex, Tecnicas Reunidas deep experience in similar projects and TRs
know-how acquired from its own inhouse solvent extraction technology
Industry News
of the special systems made from carbon

fibers and matrices into specific applications of customers in the automotive
industry is now under way. As part of
this collaborative project, SGL Group
developed a new sizing formulation for
the carbon fibers. In addition, special
processes for manufacturing carbonfiber-based textiles such as fabrics and
braidings were also developed. To produce Non-Crimp-Fabrics (NCF), special
threads are used that enable processing
in the reactive polyamide system.
BASFs role in this project was to
process SGL Groups newly developed carbon fibers using the T-RTM
technique and to characterize them
comprehensively both chemically and
mechanically. The BASF research team
is continuing to work intensively on
the development of caprolactam-based
thermoplastic reactive systems.
Tilo Hauke, head of research at SGL
Group, said: The interaction of all components is of central importance for innovative composites based on reactive
polyamide. With its extensive material
knowhow, SGL Group brought a range
of tailored solutions for sizings and fiber
processing to this collaborative project.
Josef R. Wnsch, head of Structural
Materials and Systems Research at BASF
added, In close collaboration with
plant manufacturers as well as tiers and
automotive OEMs, we are working on
the development of robust polyamid
6 carbon-fiber composite systems. The
mechanical characteristic values arising
from the interaction of the fiber and matrix are crucial input parameters for our
simulation tool Ultrasim. We are currently working intensively on enhancing
our simulation expertise for reactive systems so that we can provide our customers with expert support for part design
and optimization.
facility represent an important

value-added to the construction
of our Valleyfield facility.
The
Tecnicas
Reunidas
Group is an international general contractor, engaging in the engineering, designand construction of various types of
industrial facilities for a broad spectrum
of customers throughout the world, including many of the principal national oil
companies as well as several multinational companies. Most of TRs business is
concentrated on large turnkey industrial
projects, although they also provide engineering, management, start-up and
operating services for industrial plants.
Since 1960, the TR groupof companies
has designed and built more than 1000
industrial plants worldwide.TRs multinational clients and licensors include the
worlds leading companies. The projects
have beendeveloped in over 50 countries
covering the six continents. International
projects account for 78 percent of
thecompanys annual turnover.
Epicerol Plant Recognized

As Commercial Scale Plant
Of The Year Finalist
The Advanced Biochemical Thailand
(ABT) Epicerol plant wasamong the top
three finalists for Commercial Scale Plant
of theYear. The prestigious accolade was
announced at the WBM Bio Business
Awards in Amsterdam.
Since its startup in 2012, the Epicerol
plant has fully demonstrated its ability to compete against traditional oilbased production. Solvay and ABT are
proud to have been recognized for our
worldclassEpicerol plant, said Thibaud
Caulier, Senior Marketing Manager at
Solvay. We are breaking new ground
in renewable chemicals and supplying market-competitive bio-based ECH
atcommercial-scale.
Epicerols commercial development
has capitalized on its distinctive assets. These allow the ABT plant to keep
producing at more than 70% of its
nominal capacity, significantly higher
than the ECH industry average in Asia.
Epicerol also partner with leading companies down the value chain who valorise
the bio-based ECH inapplications.
Coatings World | 79
Industry News
BASF Expands
Capacity for Specialty
Amines at Verbund
Site in Ludwigshafen
BASF is significantly expanding its

production capacity for about 20 specialty amines at its Verbund site in
Ludwigshafen. The company will therefore invest a double-digit million euro
amount in expanding current production facilities, which are planned to go
on stream gradually by early 2017. The
specialty amines are especially used for
the manufacturing of coatings, lubricants, crop protection products and pharmaceuticals. With this investment, BASF
strengthens its worldwide amine production network with plants in Ludwigshafen
and Schwarzheide, Germany, in Antwerp,
Belgium, in Geismar, Louisiana and in
Nanjing, China.
This investment will allow us to meet
the growing demand that our European
customers have for specialty amines,
said Stefan Blank, president, BASF
Intermediates division. We have decades
of experience in the development and
manufacturing of amines and hold a leading position globally with regard to these
versatile intermediate products. Through
the current expansion, we will strengthen
this position.
In March and April 2014, BASF announced the construction of two new
multiple product plants for the manufacturing of specialty amines at the BASF
Verbund sites in Ludwigshafen, Germany
and Nanjing, China, where startup is
planned for 2015.
Wacker Constructs Plant for

Specialty Monomers at its
Burghausen Site
Wacker Chemie AG is currently building a new plant for specialty monomers
with an annual capacity of 3,800 metric
tons at its Burghausen site. Wacker has
budgeted approximately 8 million for
this. The specialty monomers vinyl neodecanoate and vinyl laurate are key raw
materials for the manufacture of specific
dispersible polymer powders. The plant is
scheduled for start-up in the second quarter of 2015. This new development allows Wacker to meet increasing demand
for high-quality polymeric binders and

strengthens its position as one of the
worlds leading manufacturers of dispersible polymer powders.
Specialty monomers are key raw materials for the manufacture of specific
dispersible polymer powders. With the
construction of the new plant, Wacker is
strengthening its position as a market and
technology leader in this field.
Wacker says it aims to meet the
globally rising demand for its dispersible polymer powders, which is driven
by worldwide trends such as urbanization, renovation and energy efficiency.
With the construction of the new plant
for specialty monomers, the Munichbased chemical Group is creating the
necessary capacity to independently secure the supply of key raw materials for
the manufacture of the powders at its
Burghausen site over the long term. The
specialty monomers vinyl neodecanoate
and vinyl laurate confer special properties on Wackers dispersible polymer
powders, such as hydrophobicity.
The construction of the new plant
for specialty monomers is an important
strategic step, said Christoph Riemer,
head of dispersible polymer powder business at Wacker Polymers. It makes us
more independent of raw-material price
fluctuations and boosts supply security
during peak-demand periods. In addition,
it strengthens the position of specialty
products in our dispersible polymer powder portfolio.
Accella Performance
Materials Acquires IPS
Polymer Systems, Inc.
Accella Performance Materials, Inc., a
manufacturer of polyurethane systems
and recycled rubber products, has announced the acquisition of IPS Polymer
Systems, Inc. in Rancho Cucamonga,
CA. Accella is backed by Arsenal
Capital Partners.
The acquisition further supports
Accellas strategy to build the leading
polyurethane systems house in North
America, with an even stronger presence on the West Coast. The combination
brings together an expansive polyurethane technology portfolio, convenient
regional manufacturing, and leading technical application expertise, supported by

an expanding national sales channel when
combined with MarChem Polyurethane
Systems, Arnco, and Pathway Polymers.
Accellas CEO, Andy Harris, said, IPS
and Accella have over 40 years of experience with polyurethane technology and
proprietary formulations. IPS is an excellent fit with Accellas current polyurethanes business and will bring expanded
technology and capabilities to both companies. The acquisition of IPS is strategic
in our objective to build the leading independent polyurethane systems house in
North America to bring the greatest value
and offerings to our customers.
Andy Harris added We do not expect any disruption to current customers
in either company and will continue to
focus on high value technology, exceptional customer service, and product
quality to provide our customers even
greater value.
John Televantos, Partner at Arsenal
Capital and long-time polyurethanes
industry veteran, said, We are very
pleased to bring IPS Polymer Systems
into the Accella group, and with the
progress of Accella overall. IPS strengthens the Accella polyurethanes platform
and will enhance the value Accella
brings to market. We are committed to
support the ongoing growth of Accella
and will continue to invest in strategic
opportunities that will further transform
the business.
Roy Seroussi, a Principal at Arsenal
Capital said, IPS has a long history of
proven products, innovation, and a positive reputation that fit very well with
Accellas history and culture. This will
help support our customers growth and
competitiveness, as we further expand the
Accella polyurethane systems business.
Ezzat Seif, the founder and former
CEO of IPS Polymer Systems, will stay
with the business and continue on the
leadership team, and said, We are delighted to be a part of the Accella team
and are excited to expand the value we
provide to a broader customer base. We
selected Accella as a good cultural fit and
to bring greater opportunities to our valued employees and customers.
March 2015
The Lubrizol Corporation has introduced a new mobile application - the

Wood Coatings Product Guide - designed
to help formulators of wood coatings
identify advanced Lubrizol chemistries
that help achieve a wide-range of performance needs.
We are very excited to launch
this new mobile app, explained Dan
Latas, global market segment manager,
Lubrizol Performance Coatings group.
Formulators have often inquired
about an electronic tool capable of simplifying the process of finding the right
materials to solve their unique coatings
challenges, and now one is available.
The Wood Coatings Product Guide app
allows formulators to search for the
best chemistries for their coating products based on their application, the type
of coating and their most important
performance attributes.
The app allows users to narrow
product recommendations by global
location, preferred coating system (solvent-borne, water-borne or EB-UV),
coating type (primer, sealer, stain, topcoat), technology type (dispersants, surface modifiers or resins/binders), desired
performance benefits and more. A list of
available coating technologies that meet
those search criteria is displayed. Users
can further access detailed information
such as product descriptions, literature,
technical data sheets, as well as request
product samples.
We expect the app to get a lot of attention and use, continued Latas. This
is just a beginning, but we think its a significant step forward. We look forward to
users sharing feedback that can make the
tool even better in the future.
Cetec Estimates Growth for

2015
Cetec has announced its estimate of a 20
percent sales growth for 2015. The rather optimistic estimate, especially in such
turbulent economic scenario, is supported by a strategy that combines portfolio
expansion and the development of custom automation systems, the company
said in a statement.
So far, the business activities of Cetec

were almost entirely divided between the
companys two most traditional lines:
electrostatic painting equipment and the
exclusive distribution in Brazil of airless
painting machines manufactured by the
US company Titan, a global benchmark
in its segment.
This year, we will increase our activities with the launch of several items
for liquid painting, such as tanks, guns
and agitators, said Eduardo Cernic, director of Cetec. In this area, according
to him, Cetec has recently started working as a distributor of the French company Kremlin Rexson & Sames, one of
the worlds largest manufacturers of
pumps and guns (airless and HVLP).
We expect that liquid painting accounts for 10% of our revenues already
in 2015, Cernic said.
In parallel, Cetec intends to expand
its development area of automated painting systems, in the wake of the growing
change in the working parameters of
most industries, which have been increasingly seeking to rely on smart factories
a concept that is also known as Industry
4.0. These are solutions tailored to
the companies needs to keep raising the
level of automation of their processes as
much as possible. Yamaha, Caio, Deka,
Electrolux, Monark and Tramontina,
among others, are already operating with
the systems developed by Cetec.
AkzoNobel Breaks Ground

on New Specialty Chemicals
Plant in China
AkzoNobels Specialty Chemicals business recently broke ground on a new
alkoxylation facility in Ningbo, China,
bringing the companys total investment
in the strategic multi-site to more than
400 million.
As well as contributing to AkzoNobels
position as one of the leading surfactant
producers in China, the new facility also
creates a more sustainable footprint in
the region and will enable the company
to better serve its customers.
Our investment in this new plant is
further proof of our ongoing commitment to China, which is one of our most
strategically important markets. The new
Industry News
Lubrizol Introduces New

Wood Coatings Mobile App
facility also gives added momentum to our organic growth ambitions, as well as enabling us to
continue expanding our manufacturing footprint in Asia, said Werner
Fuhrmann, executive committee member
responsible for Specialty Chemicals.
The new alkoxylation facility in
Ningbo will allow us to better serve
our customers in the region, which is
one of our top priorities, said Graeme
Armstrong, managing director of
AkzoNobel Surface Chemistry. It also
provides us with the opportunity to meet
the increasing demands of the market
while operating production locally, which
will result in less need for transportation,
shorter turnaround times and a lower
carbon footprint.
The Ningbo multi-site covers around
50 hectares and accommodates production for chelates, ethylene amines,
ethylene oxide, organic peroxides and
Bermocoll cellulose derivatives. Surface
Chemistrys latest investment will increase annual capacity by nearly 18,000
tons, mainly catering for domestic demand in China.
Ningbo is one of the companys most
important production locations and this
new investment means we can offer additional employment opportunities to
the local market, while continuing to
focus on organic growth, operational
excellence and achieving leading performance, added Lin Liangqi, president of
AkzoNobel China.
As well as contributing to AkzoNobels
position as one of the leading surfactant
producers in China, the new facility also
creates a more sustainable footprint in the
region. The added alkoxylation capacity (the process of reacting a fatty amine
with ethylene oxide to make ethoxylated
amines) will enable the company to better
serve its customers in the agrochemical,
oilfield and personal care markets.
AkzoNobel Surface Chemistry is a
global leader in the manufacturing and
supply of specialty surfactants, synthetic
and bio-polymer additives and specialty
polymers. AkzoNobel currently employs more than 7,400 people in China.
Revenues in China totaled 1.7 billion
in 2014. CW
Coatings World | 81
Suppliers Corner
BASF Offer Lightweight Waterproofing

Slurry Masterseal 6100 FX
BASF Offers Lightweight

Waterproofing Slurry
MasterSeal 6100 FX
Double Bond Chemical

Low Viscosity UV Curable
Oligomers Go Gree
Two years after being launched in the

European markets, BASFs MasterSeal
6100 FX is now used in several European
countries for some of the most complex
and demanding waterproofing projects.
MasterSeal 6100 FX is a highly flexible
and elastic one-component membrane,
with low consumption and rapid-curing. Its main advantages derive from its
technology that combines the powerful
binding systems with the addition of
powdery polymers. The product is part
of the Master Builders Solutions product range under which BASF bundles
its advanced chemical solutions for new
construction, maintenance, repair and
renovation of structures.
Because of its lightweight formulation with higher yield, MasterSeal
6100 FX is a very efficient and economically advantageous product, the
company. A pack of 15 kilograms of
MasterSeal 6100 FX is substituting
a kit of comparable two-component
products, which usually also require
eight to 10 liters of liquid polymers
to be mixed to a bag of 20 to 25 kilograms of powder product. The need
on storage space as well as the amount
of waste package material will be reduced (up to 50 percent), and the costs
for transportation will decline. With
1.8 kilograms of MasterSeal 6100 FX
powder per square meter and down to
a temperature of -10C, after hardening, a continuous membrane is formed,
capable to withstand positive water
pressure resistance up to five bars and
to bridge cracks up to two millimeters.
The product features ease of application, rapid hardening and reduced
downtime, compared with other liquid waterproofing membranes, and depending on the size of the project, using
MasterSeal 6100 FX, a contractor could
cut up to one complete working day.
Double Bond Chemical, a manufacturer

of photoinitiators and oligomers recently
increased its annual output in photoinitiator production, from 4,500 tons to 9,000
tons, and its annual output in oligomers
production increased to 10,000 tons.
DBCs production line of UV curable
oligomers in its Jiangsu factory in China
has also expanded.
In traditional spray coating procedures, when the viscosity of paint and
inks get high, additional processing before UV curing is a prerequisite, such
as the adjunction of solvent. Products
typically used to reduce the viscosity
by increasing the dosage of monomers
leads to monomer migration issues or
the adjunction of solvent causing environmental issues.
DBC develops UV curable oligomers
with higher molecular weight, low visicosity, such as products DM576, 1710,
1720, 1283C for use in coating mobile
phones. These UV curable oligomer
products featur low viscosity without
monomer migration issue. Furthermore,
DBC also improves the physical properties of its products, such as smell, skin
irritation and cross linking issues, the
company stated.
Many of the physical property issues are terminated by DBC hydrogen
bond technology in which obstruction
within H-Bond is lowered and ideal
viscosity is rendered. With advanced
technology, the need for monomers
is reduced to even none. The technology is expected to be applied in green
standards of VOC, replacing traditional 3D spray coating materials in
woodworking, furniture, bicycle and
3C sectors. DBC develops UV curable oligomers with 1,000 to 1,500
molecular weight and 1,000 to 3,000
viscosity CPS that meet the need of its
global customers.
DIC Offers Two New

Aqueous Dispersions
DIC offers two new aqueous dispersion
products with plans to file an approval
application for Toxic Substances Control
Act (TSCA) for both. EPICLON EXA8530 is an aqueous dispersion of a high
molecular weight solid epoxy resin from
DIC Corp. The resin is hydroxyl functional and contains no epoxide groups.
EPICLON EXA-8530 contains 2-butoxyethanol (BE)along with small quantities
of isopropyl alcohol (IPA) and 2-dimethylaminoethanol (DMEA). EPICLON
EXA-8530 features excellent anticorrosion performance , good storage stability,
excellent adhesion to a wide variety of
substrates, low VOC content and compatibility with other resins
EPICLON EXA-8610 is an aqueous
dispersion of a 1-type solid epoxy resin.
EPICLON EXA-8610 contains no organic solvents. The resin is both epoxy and
hydroxyl functional and can be cured
using either functionality. Curing agents
most commonly employed are those that
are water soluble or dispersible and are
stable in an aqueous medium; for example, dicyandiamide, substituted imidazoles, aliphatic amines, polyamides and
their adducts, melamine formaldehyde,
urea formaldehyde and water based poly-isocyanate resins. It features excellent
anticorrosion performance, high solids
content, good storage stability, excellent
adhesion to a wide variety of substrates,
zero organic solvent content, allowing
wide formulation flexibility and compatibility with other resins.
OMNOVA Solutions
Launches PLIOTEC HDT12
Resin for Anti-corrosion
DTM Coatings
OMNOVA Solutions has announced the
North American and Latin American introduction of PLIOTEC HDT 12 resin
specifically designed for the formulation
of waterborne, high-gloss, anti-corrosion
March 2015
Brookfield 2015
Catalog Introduces
New Instruments and
Accessories
Brookfield Engineering Laboratories has
released its new 2015 full-color catalog
with complete details on all product lines.
The 2015 Catalog introduces the new
DV1 Viscometer, Brookfields lowest-cost,
continuous sensing digital viscometer.
Additionally, enhancements to the topof-the-line RST Rheometer for quick, automatic gap setting on cone/plate models
are announced.
Several new and improved texture fixtures for measuring tablet strength, cheese
stringiness, and hair combability are featured. A new page devoted to software/
instrument options is included to help users of the DV1, DV2T, and DV3T choose
between RheocalcT and Wingather SQ.
The New DV1 Viscometer features:
An enhanced user interface with
three new hot keys for quick access to spindle selection, test speed
and other functions.
The choice to display parameters,

such as viscosity or torque, in a significantly larger font size.
Six language options for the screen
display: English, French, German,
Russian, Portuguese and Spanish.
The
2015
Catalog
includes
Brookfields complete line of laboratory and in-line Viscometers/
Rheometers, Texture Analyzers and
Powder Flow Testers.
Ross Introduces SysCon

PLC-based Control Systems
Ross SysCon, a subsidiary of Charles
Ross Son & Co., has introduced Ross
SysCon PLC-based Control Systems. Ross
SysCon PLC-based Control Systems are
designed for sequential control of a wide
range of automated processes including
mixing, pumping, chemical dosing, water
treatment, fractionation, heat exchange
and many others. Designed to monitor
multiple process variables (PVs) such
as temperature, pressure, power loads,
weight and flow at high speeds, these controls can be tailored to match specific system requirements.Featuring a responsive
color touchscreen with clear graphics,
Ross SysCon PLC-based Control Systems
aim to improve batch-to-batch consistency and reduce operator errors while
simplifying information collection and
reporting, increasing process safety and
optimizing overall efficiency. Available in
NEMA 12 or NEMA 4X (stainless steel)
for washdown applications.
Evonik Launches DEGALAN

VP P 34, a New HeatSealing Binder
Methacrylate binders from Evonik, marketed as DEGALAN, are designed to
offer multiple possibilities for the formulation of heat-sealing lacquers. They are
used in the sealing of yogurt containers
and pharmaceutical blister packaging.
The requirements placed on packaging coatings are high because packaging
substrates can vary widely, the company
said. Yogurt lids, for example, consist of
aluminum or plastic; these in turn must be
sealed to a variety of container materials
such as polypropylene (PP), polystyrene
(PS) and polyethylene terephthalate (PET).
Suppliers Corner
direct-to-metal (DTM) coatings. Already

available in Europe, PLIOTEC HDT 12
provides superior adhesion to ferrous and
non-ferrous metals and excellent water
resistance properties.
OMNOVAs
new
Hydrophobic
Dispersion Technology is an advanced
polymer architecture designed to create
a barrier to water, balancing low permeability with other critical properties such
as flexibility, gloss and color retention, and
adhesion. PLIOTEC HDT 12 already has
achieved significant commercial success in
Europe with OMNOVA customers.
In addition to being APE-free (alkylphenol ethoxylate free) and not requiring
anti-corrosion pigments, PLIOTEC HDT
12 has other environmentally preferred
benefits including no added formaldehyde, low demand for coalescing solvents, and low levels of VOCs (Volatile
Organic Compounds).
PLIOTEC HDT 12 is recommended
for waterborne DTM paints and primers
used on metal and wrought iron, metal
sidings, and other architectural features
in residential, commercial, and light industrial applications.
Evoniks methacrylate experts have now succeeded in

developing a new generation
of heat-sealing bead polymers.
DEGALAN VP P 34 reduces the complexity of coating formulation enormously because only a single binder
is used and only one solvent is therefore necessary. The reason is that
DEGALANVP P 34 is a bead polymer
that is easily soluble in ethyl acetate, a
commonly used, highly volatile solvent
for heat-sealing lacquer formulations.
DEGALAN VP P 34 based formulations can be applied directly on aluminum foil.A coating based on DEGALAN
VP P34 applied on aluminum foil and
sealed against PVC blister packs, has a
heat seal strength exceeding 7 N/15 mm
at a sealing temperature of 180 C. For
yogurt lids sealed against PS this same
heat seal strength can be attained at a
sealing temperature of only 140 C.
BASF Launches NextGeneration PremAir

NXT Catalytic Coating
Technology
BASF has launched PremAir NXT, a
next-generation direct ozone reduction
(DOR) catalytic coating technology that
can help automakers meet new U.S. Tier
3 and California LEV III emissions reduction requirements.
When applied to automotive radiators, the PremAir NXT solution converts harmful ground-level ozone the
main component of smog into oxygen.
PremAir NXT builds on the success of
BASFs standard PremAir coating technology, providing increased durability
and higher ozone conversion performance
over the lifetime of a vehicle.
U.S. Tier 3 and California LEV
III regulations require automotive
manufacturers to meet more stringent
standards across their entire fleet, eventually achieving a fleet average of 30
milligrams/mile (approx. 19 milligrams/
kilometer) of Non-Methane Organic
Gases (NMOG) + Nitrogen Oxides
(NOx) emissions by 2025. In addition,
these regulations require increased performance and durability for the vehicle
emissions control system to 150,000
Coatings World | 83
Suppliers Corner
miles. PremAir NXT supports

these objectives, and provides a
5 milligram/mile credit towards
vehicle emissions certification,
which is applied to the total emissions of
the vehicle over its lifetime.
BASF has more than 10 years of experience with its proprietary PremAir coating technology, which has been used in
more than three million vehicles.
MKS Introduces GranvillePhillips Series 500 Cold

Cathode Gauge
MKS Instruments, Inc. has introduced
the Granville-Phillips Series 500 Cold
Cathode Gauge, which sets a new accuracy standard (10%) for wide pressure
range CC gauges. The Series 500 features
a longer lifetime than traditional CC
gauges. Its patent-pending method for
determining pressure dosage over time
provides for predictive maintenance, and
USB connectivity assures ease of setup
and pressure monitoring.
The Series 500 offers a wide measurement range from 10-10 to 10-2
Torr, and includes electronics, digital
and analog interfaces.
The USB interface and GP Connect
software provides setup and diagnostics, including screens for setting up the
gauge, graphing the pressure trend, and
checking usage statistics. Applications
include R&D, coating, semiconductor,
analytical, high-energy physics, general
vacuum, and other applications requiring long life and accuracy.
New Orion Brochure Details

Carbon Black Pigments for
Tinting Applications
A new technical brochure (TI 1459) that
details the use of regular- and low-color
Carbon Black Pigments dedicated to tinting applications in paints and coatings
is now available from Orion Engineered
Carbons. The 12-page brochure explains
product and particle properties, coloristic properties and manufacturing processes, and includes a chart of relevant
technical data for a range of products.
Through system diagrams, the
brochure reviews the three ways
that carbon black particles for
tinting applications are manufactured:

the Furnace Black Process, the Degussa
Gas Black Process and the Lamp Black
Process. Each produces pigments with
different structures, degrees of aggregation, and primary particle-size distributions. Pigments can also be after-treated
to improve performance.
The coloristic properties outlined in
the brochure include: jetness, as measured by blackness value MY, relative tint
strength, and greyness value GY. Orion
Engineered Carbons offers a variety of
options for tinting applications in a wide
range of coating systems. They are sold
under several brand names including
NEROX, PRINTEX, and PANTHER.
A copy of the brochure, titled Carbon
Black Pigments for Tinting Applications
(TI 1459), is available at the companys
website: www.oecliterature.com.
Graco to Acquire Four

Companies
Graco Inc. has agreed to acquire the stock
of Pennsylvania-based High Pressure
Equipment (HiP) company for $160 million. The acquisition of HiP is subject to
customary regulatory review and Graco
expects to complete the transaction in
the first quarter of 2015.
In addition, Graco has agreed to acquire the Utah-based White Knight Fluid
Handling business.
Graco also closed on two other acquisitions in December 2014. The company acquired the assets of Ontario,
Canada-based GeoBlaster Equipment
Sales & Services Inc., and Brazil-based
Multimaq-Pistolas e Equipamentos Para
Pintura Ltda (Multimaq). Aggregate
sales and EBITDA of the four businesses
in the most recent twelve month period
were approximately $50 million and $17
million, respectively.
The combined cash purchase price to
acquire the four businesses is approximately $185 million, with additional
consideration to the former owners of
White Knight Fluid Handling should the
business achieve certain growth targets.
The acquisition of HiP includes a favorable tax election that is expected to save
Graco approximately $1.5 million per
year in cash taxes through 2029.
When combined with the acquisition

of Alco Valves, which Graco completed
early in the fourth quarter of 2014, but
before transaction costs and charges related to inventory step-up, these acquisitions are currently expected to provide
approximately 13 to 15 cents of accretion to the Companys earnings per share
in 2015.
Headquartered in Erie, PA, HiP designs and manufactures valves, fittings,
and other flow control equipment
engineered to perform in ultra-high
pressure environments, from 10,000
to 150,000 psi. HiPs products are
used on high-value assets in numerous industrial applications, including
infrastructure in the Oil & Natural
Gas industry and the growing waterjet
cutting and cleaning industry, as well
as industrial research programs for
universities and major corporations.
HiP also maintains an engineering and
production base in Stoke-on-Trent,
Staffordshire U.K.
Headquartered in Kamas, UT, White
Knight Fluid Handling manufacturers
air-operated double-bellows pumps, airoperated double-diaphragm pumps, and
metering pumps. The companys high purity, metal free pumps are used to deliver,
circulate, reclaim, and transport chemical fluids and slurries that are used in the
production of semiconductors, solar panels, LED flat panel displays, and various
other electronics.
White Knight offers an array of
highly engineered, rugged, and durable
fluid management solutions including
pumping solutions used in numerous
chemical applications such as dosing,
spiking, photoresist, etching, cleaning,
and blending.
Based
in
Dunnville,
Ontario,
GeoBlaster manufactures wet abrasive
blasting equipment for coating removal
and surface preparation. The GeoBlaster
acquisition augments Gracos existing
protective coating channel.
Headquartered in Porto Alegre, Brazil,
Multimaq manufactures and distributes
finishing products that serve a variety of
industries including metal, wood, and
leather. Multimaq is a respected brand in
the Brazilian market. CW
March 2015
People
PPG Appoints McGarry

President and Chief Operating Officer
PPG Industries has appointed Michael H.
McGarry, currently chief operating officer, to president and chief operating officer. The appointment was effective March
1. McGarry became chief operating officer in August 2014.
McGarry will continue to have executive oversight responsibility for all of
PPGs strategic business units and operating regions and for the
information technology (IT), environment,
health
and
safety
(EH&S), and purchasing functions. He will
remain based at PPGs
global headquarters in Pittsburgh and
will continue to report to Chairman and
CEO Charles E. Bunch.
Michaels appointment to president recognizes his continued leadership in driving PPGs growth as the
worlds largest coatings company,
Bunch said. Michael has played a key
role in important strategic actions, including PPGs acquisition and successful integration of AkzoNobels North
American architectural coatings business and the recently completed acquisition of Consorcio Comex. Michaels
proven ability to lead the implementation of our global business strategies
will continue to be important in delivering increased shareholder value.
During his 34 years with PPG,
McGarry has served in a variety of key
business and functional leadership roles
in the United States, Europe and Asia. In
addition, he helped lead several strategic
actions that have transformed PPGs business portfolio, most notably the acquisition of SigmaKalon; the separation of
PPGs former commodity chemicals business; the acquisition and integration of
AkzoNobels North American architectural coatings business; and, most recently, the acquisition of Consorcio Comex,
S.A. de C.V.
McGarry joined PPG in 1981 as an

engineer at the companys Lake Charles,
Louisiana chemicals complex. He then
progressed through a series of management assignments of increasing responsibility, including market development
manager, silica products; operations manager, silicas, Thailand; business manager,
TESLIN sheet; and product manager in
the derivatives, chlorine, liquid and dry
caustic soda businesses.
He was named general manager, fine
chemicals, in 2000, and vice president,
chlor-alkali and derivatives, in 2004.
McGarry was elected vice president,
coatings, Europe, and managing director, PPG Europe, in 2006, and senior
vice president, commodity chemicals, in
2008. He was named executive vice president in September 2012. In this role, his
leadership responsibilities included the
automotive refinish, aerospace, global
architectural, and protective and marine
coatings businesses, as well as the Europe,
Middle East and Africa (EMEA) and Asia
Pacific regions, and the EH&S and IT
functions.
McGarry also serves as a director on
the boards of Axiall Corporation and
Pittsburgh Glass Works LLC.
Shamrock Technologies
Names New Director of
Sales for EMEA
Shamrock Technologies Inc. has appointed Erik Colstee director of sales in
Europe, Middle East
and Africa. Colstees
background is in the
inks and coatings industry. He has more
than 25 years of experience in chemical
technology, with a
proven dedication to
serving customers.
Shamrock Technologies is a global
leader in PTFE Micropowders and the
originator of micronized waxes for the
printing ink market. Shamrock offers both

dry powder additives and dispersions
such as SST, MicroFLON, NanoFLON,
AquaFLON, FluoroSLIP, FluoroSPERSE
and Texture. With manufacturing facilities and application labs in New Jersey,
Kentucky, Belgium, and China, Shamrock
is well positioned to service its global
clients with local production and formulations support. Shamrocks diverse
product lines offer unique and innovative solutions to problems challenging
the inks, coatings, grease, personal care,
engineering plastics and other industries
that require surface modification, wear
and abrasion resistance, and lubrication.
EW Kaufmann Makes
Executive Promotions
Ted Burke recently took over as president of EW Kaufmann after Brian
OConnors retirement. OConner has
been at EW Kaufmann since 1995 and
served as president since 2007. Burke
joined EW Kaufmann in March 2014
as vice president of sales. Burke came to
Kaufmann with 39 years of experience
in the chemical distribution industry.
He served as president of Callahan from
1994 until September of 2013. In addition to his experience at Callahan, he is a
former regional president of the National
Association of Chemical Distributors, and
a former member of its National Board.
He also served for six years as a Trustee
on the Chemical Education Foundation.

Shaun Julian became the vice
president of sales at EW Kaufmann
succeeding Ted Burke. Prior to being
promoted to VP of sales, Julian was responsible for the Central/Northern NJ,
Metro through Albany, NY and Western
CT regions since joining EW Kaufmann
in 2010.
Shaun has more than 15 years of experience in sales and marketing in the chemical industry. He is active in numerous
technical organizations and is a past-president and current Chairman of the Board
Coatings World | 85
People
of Directors for the Metropolitan

New York Coatings Associations
as well as past-president of the
New York Society of Coatings
Technologies. In addition, Julian serves
on the Board of Directors for the Eastern
Coatings Federation which runs the biennial Eastern Coatings Show.
RCMA Names Two New

Board of Directors
The Roof Coatings Manufacturers
Association (RCMA), the international
trade association representing manufacturers of cold-applied coatings and
cements used for roofing and waterproofing and suppliers of industry products, recently held its Annual Meeting in
New Orleans.
In addition to featuring association
activity updates and a panel discussion
of industry experts, this meeting was an
opportunity to recognize the outstanding
contributions of two RCMA members
with industry awards and to announce
two new appointees to the RCMA Board
of Directors.
The RCMA James Tim Nelligan
Industry Statesman Award was awarded
to Steve Heinje. Heinje, technical service manager for Quest Construction
Products, is an active and dedicated
RCMA member; he serves as the associations vice president, is a member of the
RCMA Board of Directors, and co-chairs
both the Sustainability Task Force and
the Codes and Standards Task Force.
The James Tim Nelligan Industry
Statesman Award is not awarded every
year, but rather is an award that is presented when deemed appropriate to acknowledge a members special efforts on
behalf of the RCMA in advancing the
mission of the roof coatings industry.
The late James Tim Nelligan, the awards
namesake, was active in the coatings industry and played an integral part in the
creation of the RCMA back in 1982. He
started his career in the roofing industry
at Owens Corning, served as president of
Henry Company, and would go on to start
his own reflective roof coatings business,
United Cool Roof Systems. The RCMAs
Martin A. Davis Award, first presented
in 1985, is the highest honor bestowed
by RCMA. Named for one of RCMAs

founding members, this award recognizes
outstanding service and significant contributions to the roof coatings industry.
At its Annual Meeting, RCMA awarded
the 2015 Martin A. Davis Award to Jeff
Blank. Blank, vice president of R&D
and Purchasing at SR Products, served as
president of the RCMA from 2012-2013.
He has been an active member in RCMA,
serving on the Board of Directors for 14
years, and contributes his expertise to
various committees and task forces.
During the meeting, the RCMA
members approved the proposed Board
of Directors slate. John Stubblefield,
Polyglass USA, was selected to fill a regular
member seat, and Steve Hollman, Univar
USA, Inc., will fill an associate member
seat on RCMAs Board of Directors. The
terms for Stubblefield and Hollman begin
in 2015 and expire in 2018. The RCMA
thanked the two outgoing members of
the Board of Directors, Debra Light and
Jon Shaffer, for their time and dedication
during their terms as board members.
Maroon Group Continues

Hires Three Employees
Maroon Group has announced the addition of three new employees.
To keep up with company growth
attributed to Maroons recent partnership with private-equity firm CI Capital
Partners, Maroon Group, a specialty
chemical supplier of additives, resins, pigments, and packaging, expanded its workforce by hiring Linda Cenin in the role
of principal support coordinator. Cenin,
who has experience in international sales
and distribution, will maintain Maroons
current principal relationships, as well as
cultivate relationships with new suppliers
to generate future streams of revenue.
Maroon Group also added Anne
Madigan as an inside sales specialist.
With Madigans more than 14 years of
experience in sales, customer service, and
business management, she is a perfect fit
to spearhead Maroons efforts in generating new customers and in further developing the brand awareness of Maroon
Group, the company stated.
To enhance its communications
team, Maroon hired Ami Casper as a
communications specialist. Caspers career in marketing, sales, event planning,

and business writing will help position
Maroon Group for greater success in the
specialty chemicals industry.
Frank Bursch Joins Aakash

Chemicals as President
Aakash Chemicals, a hybrid manufacturer of colorants and specialty additives
headquartered in the Chicago area, announced that Frank Bursch has become
president of the organization.
Bursch was most recently the marketing and sales director for Plastics &
Special Applications, North America in
Clariant Corporations Business Unit
Pigments. Prior to this role, he was marketing manager, Decorative Coatings for
Clariant. As a leader in sales and marketing for over 20 years, Burschs expertise
encompasses all phases of product marketing, technical development, and global
key account management. His broad
experience in the plastics and coatings
market make him a very good strategic
fit for Aakash Chemicals rapid growth
strategy as they continue to expand to
service multinational customers globally,
the company stated.
Burkhard Quellenberg is
Oxeas New Global Director
of HR
Burkhard Quellenberg is the Oxea
Groups new global director human
resources. An occupational and organizational psychologist by trade,
Quellenberg held a number of positions at the SABIC Europe chemicals
corporation, most recently HR Director
Business & Functions Europe, before
moving to Oxea. Quellenbergs previous career has included management
positions at Bull, one of Europes leading IT multinationals, and mechanical engineers Manitowoc Germany.
Employing over 1,400 people, Oxea
is one of the worlds key producers of
oxo chemicals, which are used internationally by industrial manufacturers to
create products such as phthalate-free
plastics, high-quality coatings and energy-efficient lubricants, as well as cosmetic and pharmaceutical goods. CW
March 2015
April 6 - 9, 2015
Gulf Coating Show 2015
May 11-13
Coatings for Africa 2015
Location:Riyadh, Saudi Arabia

Venue:Riyadh International Convention
& Exhibition Center
Phone:202-2270-3584
Email:yomna@arabiangerman.com
Website:www.gulf-coating.com
Location:Johnasseburg, South Africa

Venue:Sandton Convention Center
Contact: Hypencia
Web: http://coatingsforafrica.org.za/
Email: sean.manson@hypenica.com
April 12 - 15, 2015

Southern Society for Coatings
Technology 2015 Annual Technical
Meeting
Location:West Palm Beach Marriott,
West Palm Beach, FL
Contact:SSCT
Website:www.ssct.org
April 20 - 22, 2015

ACA Spring Committee Meetings
Location:Cleveland, OH
Venue:Marriott Downtown
Phone: 202- 462-6272
Website:paint.org
April 21 - 23, 2015

European Coatings Show 2015
Location:Nuremberg, Germany
Venue:Exhibition Centre Nuremberg
Website:www.european-coatings-show.
com
May 1, 2015
Radiation Curing Program
Location: State University of New York
College of Environmental Science and
Forestry, Syracuse,
Phone: 315-470-4871 / 6817
Website:www.radcuring.com
May 2 - 6, 2015
ET Seminar & Expo
Location:Chicago, Illinois
Venue:Hyatt Regency Chicago
Contact: Suzanne Spohr
Email: sspohr@tso.net
Website:www.etfoundation.org
May 12 - 13, 2015

Asia Coatings Congress
Location:Ho Chi Minh City, Vietnam
Venue:Windsor Plaza Hotel
Contact:Fan Landers
Phone:+ 44 (0) 1737 855078
Email:fanlanders@dmgeventsme.com
May 13 - 15, 2015

Spray Finishing Training
Location:Toledo, Ohio
Venue:Owens Community College
Contact:Jamie Wineland
Phone:800-466-9367, ext. 7320
Email:sprayworkshop@netscape.net
May 14, 2015

BCF Annual Conference 2015
Location:Chester, UK
Venue:DoubleTree Hilton Hotel
Phone: 01372 365989
Website:www.coatings.org.uk
Email: enquiry@bcf.co.uk
May 19 - 20, 2015

ACA Coatings Regulations &
Analytical Methods Conference
Location:Renaissance Cleveland Hotel,
Cleveland, OH
Phone: 202- 462-6272
Website:paint.org
June 1 - 4, 2015
Eastern Coatings Show
Location:Taj Mahal Hotel and Resort,
Atlantic City, NJ
Contact:Ann Fody
Phone:732-291-0168
Website:www.easterncoatingsshow.com
Email:info@easterncoatingsshow.com
Meetings
European Coatings Show Held April 21-23 in

Nuremberg, Germany
June 1 - 3, 2015
35th Annual International Operating
Conference & Trade Show
Location:George R. Brown Convention

Center Houston, TX
Phone:703-875-2018
Website:www.ilta.org
Email:rgross@ilta.org
June 2 - 5, 2015
Core-Shell Latex Particles Fundamental Aspects of Morphology
Control
Location:Boston, MA
Contact:Emulsion Polymers Consulting
and Education, LLC
Phone:603-742-3370
Email:info@epced.com
Website:www.epced.com
July 15 - 16, 2015

Latin America Coatings Show
Location:World Trade Center, Mexico
City, Mexico
Contact:Latin America Coatings Show
Website:www.coatings-group.com
August 2 - 6, 2015
2015 Department of DefenseAllied
Nations Corrosion Conference
Location:Wyndham Grand Pittsburgh
Downtown Pittsburgh, PA
Contact:NACE,
CaLae McDermott
Phone:281-228-6263
Email:calae.mcdermott@nace.org
Website:events.nace.org
September 20-24, 2015

Corrosion Technology Week 2015
Location:J W Marriott Austin Austin,
TX
Contact:NACE,
Lesley Williams
Phone:281-228-6413
Website:events.nace.org
Email:esley.williams@nace.org CW
Coatings World | 87
Classifieds
Blades
Products & Services
Equipment for Sale
Situation Wanted
March 2015
Classifieds
Products & Services
DUAL SHAFT
MIXERS
New 50, 100 & 200 gal.
mixers in stock!
Scan to learn
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Free Tag Reader:
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Advertising Index
www.DualShaftMixers.com
Company Name
Page
Phone
BASF Corporation
Birla Carbon
Blairgowrie Associates, LLC
Buhler
BYK USA Inc.
Chemark Consulting
Digichem
Eagle Specialty Products
The Eastern Coatings Show
Engineered Mills, Inc.
Engineered Polymer Solutions (EPS)
European Coatings Show 2015
Hoffmann Mineral GmgH
Janssen
King Industries
Little Joe Industries
McDaniel and Associates, PC
Micro Powders Inc.
Munzing
Shamrock Technologies Inc.
Siltech Corporation
Sinostar Intl Ltd.
Sun Chemical
Troy Corporation
Univar
The University of Southern Mississippi
3
800-231-7868
www.basf.com
19
www.birlacarbon.com
20
602-539-2683
www.blairgowrieassociates.com
25 512-466-8005 www.buhlergroup.com/ink
9
203-265-2086
www.byk.com
16
910-692-2492
www.chemarkconsulting.net
12
www.digichem.in
23
888-241-9802
www.espinc.us
14
732-291-0168
www.easterncoatingsshow.com
21
847-548-0044
www.EMImills.com
15
800-654-4242
www.eps-materials.com
51
www.european-coatings-show.com
Cover 4
+49 (0) 84 31-53-0
www.hoffmann-mineral.com
11 www.janssenpmp.com
17
203-866-5551
www.kingindustries.com
27
908-359-5213
www.littlejoe.com
18
512-472-8282
www.technologylitigators.com
7
914-793-4058
www.micropowders.com
29 973-279-1306
www.munzing.com
Cover 2
973-242-2999
www.shamrocktechnologies.com
18
416-424-4567
www.siltechcorp.com
53
852-2865-0062
www.chinacoat.net
5
800-543-2323
www.sunchemical.com
57
973-443-4200
www.troycorp.com
13 885-888-8648
www.univar.com
41
waterbornesymposium.com
Website
Coatings World | 89
Final Coat
Axalta Paints Winners

in AMSOIL Snocross Series
Axalta Coating Systems is a sponsor of Polaris Racing drivers Ross Martin and James Johnstad, who have together earned a total
of two wins and seven podium finishes mid-season of the AMSOIL Snocross series.
Ross Martin, driver of the #837 Polaris Racing sled in the Pro Open series earned a second place finish recently in Deadwood,
North Dakota and secured podium finishes in the last six snocross races, including a win at Canterbury Park in Shakopee, Minnesota.
Martin placed third at the X Games snocross competition held in Aspen, Colorado.
James Johnstad, driver of the #154 Polaris Racing sled in the Pro Lite series, claimed his first win early in the season in Fargo,
North Dakota, along with two podium finishes. Martin currently stands fifth in points in the Pro Open series with Johnstad standing sixth in the Pro Lite series.
We struggled at the start of the season, but weve made major changes and are ready to battle for the championship, said
Martin. Its exciting to meet some of the people who make our program happen, such as Axalta, and to let them know how much
we appreciate what they do for us.
The season is scheduled to wrap up in Lake Geneva, Wisconsin in March.
The Polaris Racing team uses Axaltas coatings to paint their snowmobiles and the team racing hauler. Axalta sports equipment
coatings also are used on their Indian and Victory Motorcycles. CW
March 2015

Coatings Word March 2015

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We create chemistry

that takes the lead in

STAND 523 IN HALL 7A

Table of Contents March 2015 Vol. 20, No. 3

50 Automotive OEM Coatings Market

International Coatings Scene................................ 36

who can turn your formulation

Visit Sun Chemical and DIC at the Hall 4,

+1 844 733 9294

CEO Forum Expands to

ast March we introduced a new yearly feature article, the CEO

European Coatings Show

A Rodman Media Publication

6 | Coatings World www.coatingsworld.com

Visit us at ECS 2015 Booth #7-144

A partnership between AkzoNobel and

Sika Acquires U.S.-based BMI

its supply chain for mortar products

8 | Coatings World www.coatingsworld.com

AkzoNobel Performance Coatings

AkzoNobel Performance Coatings has

Coatings businesses. The project is expected to be completed by April 2015.

in the petrochemical and power sectors,

PPG Foundation Donates $10,000 to Frontiers of Flight Museum

10 | Coatings World www.coatingsworld.com

Commenting on the new

Axalta Coating Systems

quality and service to Axalta customers in

12 | Coatings World www.coatingsworld.com

for Axaltas powder business in Mexico

Hempel to Acquire JonesBlair Company

Jones-Blair is a company that

complete solutions compared to what

coating system supplied by AkzoNobel

THE EASTERN COATINGS SHOW

THE EAST COASTS SHOW IS BACK, BIGGER THAN EVER!

Eastern Coatings Federation, Inc.

Hempel Continues Global

Company (TCMC). Since 2011,

16 | Coatings World www.coatingsworld.com

Hempel inaugurated its first 100 per

H.B. Fuller Company

PPG Announces All-New

March 2015 www.coatingsworld.com

who want to support a brand

independent retailers at the start

global coatings manufacturer and meets

Benjamin Moore Natura,

Natura is a premium zero-VOC

Crown Paints Invests $2.5

Protection of Trade SecretsIt's Elemental

*TRADE SECRET VALUATIONS

Let us help you protect your intellectual property

300 West Ave. Ste. 1316; Austin, Texas 78701

18 | Coatings World www.coatingsworld.com

March 2015 www.coatingsworld.com

on glass fiber reinforcements.

co-supplier network with natural fiber producers to bring this

inspiration related to painting and wall

PPG Launches Redesigned

20 | Coatings World www.coatingsworld.com

Sika Enters Into

The transaction is subject to conditions

Axalta Coating Systems