TABLE 6

Classification of respondents on the basis ofawareness of sunsilk shampoo.

Particulars
Yes
No
Total

No of respondents
50
0
40

% of Respondents
100%
0%
100%

Graph showing Classification of respondent on the basis of awareness of

sunsilk shampoo.

Opinion

50
40
30
20
10
0
Yes

No

The above table shows that respondents who are aware of sunsilk sampoo are 100% and
remaining 0% are not aware of sunsilk shampoo.

TABLE 7
Table showing the respondents on the basis of awareness
to the media
opinion
Ads
media
Retail outlets
Friends relatives
Total

No of Respondents
19
12
0
4
35

% of Respondents
54%
34%
0%
12%
100%

Graph showing on the basis of different media.

12

34

Sun silk

54

All Clear
Head & Shoulder
Pantene

Above table showing 19% of respondents get to know from advertisements,12% are
from media, 0% are from retail outlets and 4% are from friends and relatives. So advertisements
play a vital role in product development.

TABLE 8

Classification of respondents on the basis of Advertisements Seen on Sun silk

products.

Particulars

No of Respondents

% of Respondents

Yes

35

100%

No

0%

Total

35

100%

Graph showing the respondent on the basis of Advertisements

Seen on sunsilk products.

Opinion
100
100
80
60
40
20
0
Yes

0
No

Above table showing 100% of respondents have seen the Advertisements of Sun Silk
and remaining have not seen.

TABLE 10
Classification of respondents whether they are satisfaction level with the Sun
Silk shampoo
Factors

No of Respondents

% of Respondents

Yes
No
Total

35
0
35

100%
0%
100%

Graph showing the Respondents on the basis of satisfaction of Sun Silk

Opinion
100
80
60
40
20
0
Yes

No

From above table its clear that 100% of the respondents are fully satisfied with the
Sun Silk shampoo and 0% are unsatisfied.

TABLE 6
Classification of non respondents on the basis of usage of Shampoo.
Particulars
Yes
No
Total

No of respondents
3
12
15

% of Respondents
9%
91%
100%

Graph showing Classification of respondent on the basis of usage of shampoo.

Opinion

100
90
80
70
60
50
40
30
20
10
0

91

9
Yes

No

3% of non users have used sunsilk shampoo and remaing 12% have ever use sunsilk shampoo
before.

TABLE 7
Classification of non respondent who could go for a trial of sun silk shampoo.

Opinion
Accept
No thanks
Total

No of Respondents
0
15
15

% of Respondents
0%
100%
100%

Graph showing on the basis trial of sun silk shampoo.

Acept
No Thanks
100

Above table showing 0% of non respondents who accept to go for trial and
remaining 15% are not interested for trial.

TABLE 8
Classification of non respondents on the using different brand of shampoo.

.
Brand
Clinic plus
Pantene
Head and shoulder
chik
Total

No of Respondents
3
2
6
4
15

% of Respondents
20%
13%
40%
27%
100%

Graph showing the non respondent on different brands

Opinion
40

40
30

20

20

27
13

10
0
Clinic plus

Pantene

Head and shoulder

chik

Above table showing 3% of respondents use clinic plus product, 2%% of respondents
are using pantene, 6% of respondents are using head and shoulder and 3% of respondents are
using chik shampoo.