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A
PROJECT REPORT
ON
Bareilly
SUBMITTED BY:
Certificate
has
successfully
completed
his/her
project
work
entitled
Dr. RachnaSaxena
(HOD, BBA & B.Com Program)
Ms. ShaliniAnand
(Assistant professor)
(Project Guide)
PREFACE
Excellence is the attitude that the whole of human race is born with. It is the environment that
makes sure that whether the result of this attitude is visible or otherwise. The planned
properly executed project report help a lot in including the good work culture.
I had the opportunity to have the real practical experience, which has increased my sphere of
knowledge to great extent. Now I am better equipped to handle the real thing than anyone
else that has not undergone any such project, I learned how an actual project progresses, what
sort of problems actually occur during the development of such projects.
ACKNOWLEDGEMENT
Behind every achievement lies an unfathomable sea of gratitude to those who have extended
their support and without whom it ever has come into existence.
I would like to take this opportunity to thank my Ms. ShaliniAnand(Project Guide) for their
guidance and motivation without whom the successful completion of this project would not
have been possible. Therefore constant support has given me an overall learning experience.
Furthermore I would like to thank all other team members whose valuable inputs have helped
me gain a better understanding of the project and the organization.
Tushar Pahwa
BBA V Sem.
CONTENTS
S.no
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Topic
OBJECTIVE
RESEARCH METHEDOLOGY
INTRODUCTION
CSR
LITERATURE REVIEW
DATA INTERPRETATIONAND ANALYSIS
LIMITATIONS
FINDINGS
SUGESSTIONS AND RECOMMENDATIONS
CONCLUSION
BIBLIOGRAPHY
ANNEXURE
Objectives
Page no.
6
7
13
20
24
25
38
39
40
41
42
43
Research methodology
According to Clifford Woody: Research comprises defining and redefining problems, formulating, hypothesis or suggested
solutions, collecting, organizing and evaluating data, making deductions and reaching
conclusions and at last carefully testing the conclusions to determine whether they fit the
formulating hypothesis
Research means the systematic method consisting of enunciating the problem, formulating a
hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusions
either in form of solutions towards the concerned problem or in certain generalization for
some theoretical formulation.
Which car advertisements on television do men and women of different ages prefer?
Type of data:
There are 2 types of data for research: 1.Primary data 2. Secondary data
Primary data
Primary data are those which are collected afresh(again but in a new or different way) and for
the first time and thus happen to be original in character and known as Primary data.
Primary Data is based on primary source of information.
The investigator gets it in original or raw form i.e. it is not been processed earlier- coded,
tabulated, classified and summarized in some form for use by someone for some purpose.
Methods for collecting primary data:
There are several methods of collecting primary data:
Interview
Questionnaire
Schedules
Observation
10
Questionnaires are a popular means of collecting data, but are difficult to design and
often require many rewrites before an acceptable questionnaire is produced
Schedule method
A Schedule is a Performa containing a set of questions which are asked and filled in
by an interviewer in a face-to-face situation with another person.
In certain situations, schedules may be handed over to the respondents and the
enumerators may help them in recording their answers.
11
data collection.
Sample unit:
I target students, professional, business man, & others for the research.
Technique of sampling:
The technique used for the research is non-probability sampling technique.
There are 2 types of sampling techniques:
Under non-random sampling each and every unit of population do not have an equal
chance of being selected in the sample. In this method, the selection of sampling units
depends entirely on the personal judgment of the investigator.
12
Sampling area:
I have done my project & filled questionnaire in Bareilly.
Data analysis:
The data analysis is done with the help of tabulation, charts, & graphs.
Sampling area: Bareilly
Sampling size: 70 respondents
Type of data: Primary data
Type of research: Descriptive research
Data collection instrument: Questionnaire
Technique of sampling: Non-probability convenient sampling technique
Introduction
Founded in 1988, Luminous Power Technologies (P) Limited today is a leading company
with a differentiated portfolio of solutions for packaged power, diversified generation,
13
electrical
control
&
safety
and
energy
optimization.
With over 5000 employees, 8 manufacturing units, 28 sales offices and more than 60000
channel partners; Luminous apart from its dominating position in the domestic market also
has a strong foothold worldwide. Awarded with the Global Super brand status for the year
2011-12 & again in 2014-15, ISO 50001:2011 certification and MNRE:CRISIL recognition,
Luminous is passionately committed to bring uninterruptible and alternate power solutions to
the customers that makes their life comfortable and efficient.
Type
Private
Industry
Founder
Rakesh Malhotra
Number of
employees
5,000+
Website
www.luminousindia.com
History
Luminous Power Technologies (P) Limited is a New Delhi based company which was founded on
10 June 1988. By 1991, the first Luminous Inverter got rolled out. Three years later the first
uninterrupted power supply device (UPS) by the company was delivered to the market. The next
14
six years were spent in innovation and further improving its offerings. At the turn of the century
the first Luminous Inverter* was exported.
Growth
In the meanwhile, Luminous decided to manufacture batteries. As a consequence a plant was
set up in 2004. In the same year Luminous entered into an agreement with Eagle Picher Inc. a
USA major and a leader in battery technology. Eagle Picher Inc. is an original equipment supplier
to such diverse industries and activities as automotive, space, chemical processing, defence,
environmental, medical and nuclear applications. Its heavy-duty customised batteries are
working in the most demanding conditions such as space ships and on planet Mars. The
company offers a six-sigma process that gives them the worldwide recognition.
Soon after the agreement was signed, technology flowed in from Eagle Picher Inc. and Luminous
launched a broadside on the battery market. A full range of advanced batteries for automotive
use, Home UPSs, tubular batteries and VRLA (valve regulated lead acid) SMF (sealed
maintenance free) batteries were delivered to a market.
A separate agreement for power products was signed in 2006 with Hyundai to provide the end
user with another option for power back up solutions based on advanced Korean technology as
well as leverage the strong Hyundai brand name.
Current Scenario
Today, Luminous is part of the Schneider Electric conglomerate
At present, the company has seven manufacturing facilities and an R&D centre. It has several
patents to its credit in the inverter and battery manufacturing space. Taking advantage of its new
parents global product and technology platform, Luminous has ventured in electrical product
space. The offerings include electrical wires and cables, wiring protection devices such as MCBs,
RCCBs (types of circuit breakers), distribution boards, all types of fans and modular
switches.Luminous Power technologies are also focusing on renewable energy in the form of
solar panel and solar home lighting. It also aims to offer various solar applications to rural India
as an alternative power solution.
Milestones
1988: Company founded by RakeshMalhotra with 3 people.
1991: First Luminous Inverter rolled out.
15
16
Mission
Be the brand of choice for products and services that generate, control, store and use
electricity efficiently. Through passionate people we innovate to consistently deliver a
tangible competitive advantage in reliability, service and cost.
Vision
Passionately innovate to make life comfortable and efficient.
Core values
Customer delights through innovation and passion with focus on execution and teamwork
(togetherness).
Vision
Products of Luminous
17
18
Designation
Date
of
Date of Cessation
Appointment
1.
Mr.
RakeshMalhotra
Chairman
28.3.2001
2.
Mr.
VipulSabharwal
Managing
Director
7.11.2014
Director
3.6.2011
3.
N.A.
N.A.
N.A.
19
3.6.2011
Director
3.6.2011
6.
Mr.
NavneetKapoor
Director
9.7.2007
7.
Mr.
Jean
Marc
Director
Philippe Bally
4.
5.
31.5.2013
Mr.
BrijBhushanNagpa Director
l
31.5.2013
9.
20.8.2014
10.
18.3.2015
Mrs. RajaniKesari
Director
03.06.2011
03.06.2011
8.
11.
12.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
30.05.2014
18.3.2015
Philosophy
Luminous Power Technologies Pvt. Ltd. (Luminous) upholds it national, social and
environmental responsibilities at the highest standards. These standards are a core part of our
business values and operations as we passionately innovate solutions that will help us meet
and surpass the expectations of our stakeholders, making Luminous an agent of change and
pride in their lives.
Corporate Social Responsibility (CSR) at Luminous underscores this commitment to our
stakeholders in the communities around our plants, and includes in its wider scope to those
20
employed by its contractors and suppliers, ensuring that they benefit from the companys
presence in their neighbourhood.
Luminous corporate social responsibility is rooted in the companys core values of innovation
and passion, driven to work as a team with many partners, to establish excellent services and
products that will transform the lives of people in our communities for better, forever.
CSR Vision
The CSR philosophy outlined above, defines the strategic approach and choices that
Luminous is making to achieve its CSR vision. We identify four key areas where Luminous
will strengthen its CSR efforts. These identified areas will be aligned across all its target
locations to ensure common focus and synergy in efforts.
Education: To enhance and create opportunities for access to good quality education,
from primary education to higher technical education, leading to improved employment and
all round development.
21
It is Luminous policy:
o
To direct Luminous CSR Programs, inter alia, towards achieving one or more of the
following _ supporting rural development; promoting education; providing preventive
healthcare, providing sanitation and drinking water; creating livelihoods for people,
especially those from disadvantaged sections of society, in rural and urban India; preserving
and promoting sports; enhancing environmental and natural capital;
To develop the required capability and self-reliance of beneficiaries at the grass roots,
especially of women, in the belief that these are prerequisites for social and economic
development;
To pursue CSR Programmes primarily in areas that fall within the economic vicinity
of the Company's operations to enable close supervision and ensure maximum development
impact;
Implementation
Governance
The CSR Committee will place for Board's approval, a CSR Plan delineating the
CSR Projects/Programs to be carried out during a particular financial year and the specified
budgets thereof. The Board will consider and approve the CSR Projects/Programs and the
budget, with or without modification(s), as it deems fit.
22
The CSR Committee will assign the task of implementation of the CSR Plan within
approved budgets and timeframes to such persons or bodies or institutions, as it may deem fit.
At the end of each financial year, the CSR Committee will submit its report to the
Board which shall form part of the Directors Report to the members of the Company.
CSR Expenditure
CSR expenditure will include all expenditure, direct and indirect, incurred by the Company
on CSR Programmes undertaken in accordance with the approved CSR Plan. Moreover, any
surplus arising from any CSR Programs or in a particular financial year will be used for
Companys CSR activities only.
23
Reporting framework
The CSR Committee will submit its report to the Board of Directors under the prescribed
format:
1
Projects or
Programs
Sr
.
N
o
CSR
Project
or
Activity
identifie
d
Sector
in
which
the
projec
t
is
covere
d
(1)
Local area
or other
(2)S
pecify the
State
and
District
where
projects or
programs
was
undertaken
Amount
Outlay
(budget
)
projects
or
progra
ms wise
Amount spent
on
the
projects
or
programs
Subheads:
(1)Dir
ect
expenditures
on projects or
programs.
(2)Ov
erheas
Cumulati
ve
expenditu
re up to
the
reporting
period
Amount
spent
:
Direct
or
through
implementi
ng agency*
24
LITERATURE REVIEW
25
Ques 1.Do you have any sort of power backups at your home?
a) Yes
b) No
26
Sales
yes
no
7%
93%
27
Sales
inverter
generator
11%
89%
Luminious
Sukam
Microtek
Others, please specify
28
Sales
Luminious
Sukam
Microtek
2%
30%
59%
8%
a)
b)
c)
d)
Cost
User feedback
Performance and quality
Batter life
29
Sales
cost
user feedback
battery life
3%
16%
12%
69%
Ques 5.
Have you heard of heard of inverter or if you are using it, how
did you come across it?
a)
b)
c)
d)
Newspaper
Television
Internet
Friends/ relatives
30
Sales
newspaper
television
internet
friends/relatives
3%
28%
36%
33%
INTERPRETATION: 33% people came to know by the television 36% came to know
by the internet and 3% people came to know by friends.
Residential
Corporate office
Both
Others
31
Sales
residential
corporate office
both
others
24%
3%
73%
INTERPRETATION: 73% people have residential use and 24% people have corporate
use of inverters.
32
Sales
5%
29%
less than a year
66%
INTERPRETATION: 66% people are using inverters for more than 5 years, 5%
people are using less than a year.
33
Sales
one
two
11%
37%
52%
INTERPRETATION: 52% people use two inverters in their houses and 11%
people use more than two inverters in their houses.
34
Sales
yes
no
35%
65%
35
Sales
yes
partially
poor
3%
21%
76%
INTERPRETATION: 76% people are satisfied with the performance of their inverter,
3% people are not satisfied with it.
a) Good
b) Average
c) Poor
36
Sales
good
average
poor
3%
39%
58%
INTERPRETATION: 58% people says that the after sales system was average ,
3% people says it was poor.
Ques 12. Which income category does your household fall under?
a) Less than 1.5 lakhs p.a
b) 1.5-4.5 lakhs p.a
c) More than 4.5 lakhs p.a
37
Column1
less than 1.5 lakhs per annum
11%
32%
56%
Ques 13. When talking about cost and quality would you compromise one
for another?
38
a) Yes
b) No
Sales
yes
no
29%
71%
INTERPRETATION :71% people says that they will not compromise , 29% people says
that they may compromise.
LIMITATIONS OF RESEARCH
1. The study is limited to Bareilly area only
2. The time period allotted for the study was only of two months, which may provide a
deceptive picture in comparison of the study based on long run.
39
3. The study was based on both primary and secondary data but the relevance of the
secondary data may not be justified.
4. The success of any survey depends upon the quality and integrity of the surveyor who
collects the basic data by expressing the subject under the study and on the respondents
who provides the data required by filling up the questionnaire .The accuracy of the data
collected solely depends upon the cooperation and truthfulness of the person who is being
interviewed.
5. Interaction skills as well as the behavior of the respondents also played as constraints
during the research.
FINDINGS OF RESEARCH
40
Luminious inverters are of good quality and have good battery life.
41
They should improvise their pricing strategies and should introduce some new
schemes to attract more and more customers.
CONCLUSION
It is clear from the above report that, Luminious inverters are of good
quality and have good battery backups. They should improvise their
pricing strategies and strong their distribution network so that customer
gets more aware about Luminious Inverters.
They should also introduce some new schemes to attract the customers.
42
BIBLIOGRAPHY
Newspapers
Magazines
Textbooks
Websites I have gone through:www.google.com
www.wikipedia.com
43
ANNEXURE
QUESTIONNAIRE
FEED US BACK
1. Do you have any sort of power backups at your home?
(A) Yes.
(B) No.
(B) Generator.
(B) Sukam.
44
(C) Microtek.
specify.
5. Have you heard of inverter or if youre using it, how did you
come across it?
(A) Newspaper.
(C) Internet.
(B) Television.
(D) Friends/ Relatives.
45
(A) One.
(B) Two.
(C) More than two.
(B) No.
10. Are you satisfied with the performance of the inverter you
use?
(A) Yes, I have been delivered what I was promised.
(B) Partially.
(C) Poor.
46
13. How do you think the company should widen its reach and
appeal?
B No.