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Module 9 Discussion
comes to this topic. As stated by Cescau, I believe that we have come to a point
now where this agenda of sustainability and corporate responsibility is not only
central to business strategy but will increasingly become a critical driver of business
growth. This statement displays that for businesses to be successful now days;
they are going to have to incorporate a decent amount of focus on making sure they
are a business that is viewed as being a responsible and sustainable one as well.
When it comes to whether or not Unilever truly pursues the Triple Bottom Line, it
is more that clear to me that you could certainly make the argument that they do.
On the topic of their businesses in Indonesia, the majority of the cash they created
actually stays in the local economy there. According to Cescau on a report on the
impact of their supply chain, It found that some 84% of our raw and packaging
materials were sourced from local suppliers thereby creating not just jobs but
technology transfer from other Unilever factories around the world. They not only
employ 5,000 employees in their Indonesia plant, but they also support the same as
300,000 jobs across the retail and distribution chain. Another aspect that is critical
for Unilever is their ability to be able to sell their products that are made to the poor
in rural areas. They are able to reach this consumers by having representatives go
door to door in these areas and getting their product out there for these more
isolated customers to be able to purchase.
References
Hartman, L., DesJardins, J., & McDonald, C. (2014). Philosophical Ethics and
Business. In Business ethics: Decision making for personal integrity and social
responsibility (Third ed., p. 514,515). New York, New York: The McGraw-Hill
Companies.