Rebecca Sikora

W/R #8, TA #2
COMM231-0101
April 14, 2015
A#5 Introduction: News Release
Diamondback Audience
- UMD faculty, staff and students: People involved in Maryland
should be aware and care about what is happening on campus
and how it is changing.
- Prospect Students: Some high school students look for diversity
in the college they want to go to so they could be interested in
seeing that UMD is increasing their minority enrollment rates.
Goal
- Bring students to the school by promoting diversity around the
campus.
- Maintain or better the reputation of UMD.
Communication Objectives
- Let students and faculty at UMD know details about enrollment
so they can be informed.
- Show the progress UMD has made towards diversity and that it is
only the beginning.
Target publics
- U.S. News: They always have university rankings and state what
colleges are the best.
- Local Newspaper/News Station: People like to know what is going
around them, especially at the closest local college.
Message for release
- The University of Maryland is taking steps to increase diversity on
campus and
Readability
SEO CCT
33
WCT
199
WSP
13.8
SPP
1.5
PV%
0%
GL
11.0
Tweet:
UMD raises minority fall enrollment by 8.7% with only a 1% overall
increase in enrollment. @presidentloh says "This is only the
beginning."
- CCT: 139
SEO: Minority Enrollment Growth at UMd
Teaser:
More Blacks, Asians, Hispanics and Indian Americans will be
joining University of Maryland in the fall. The University of Maryland

released figures for the fall enrollment and minority enrollment has
increased significantly.
###
Rebecca Sikora
W/R #8, TA #2
COMM231-0101
April 14, 2015
E-mail Pitch: News Release
TO: Tish Carmona, Dbk Editor, April 16, 2015 (TA#2 from
W/R#8)
SUBJECT LINE: Minority enrollment rising, while youre
missing out
Minority enrollment is increasing at the University of
Maryland. With the rising number of 8.7 percent for the
minority enrollment based on recent released figures,
diversity on campus is changing. The many efforts of
President Wallace Loh are providing results. WCT: 40
Since the minority enrollment directly relates to students at
the university, suggested angles, interview and photo
opportunities are with:
- Wallace Loh: UMd President
o president@umd.edu, 301-405-5803
o Twitter: @presidentloh
o Get ways on how they increased the
enrollment number
The copy of the news release is below for your
convenience.
Thank you for your time.
Rebecca Sikora
rsikora@umd.edu
360-601-7856

(more)

Office of University Relations

2101 Turner Hall
College Park, MD 20742
Phone: 301-405-4621
PRterp@umd.edu
NEWS RELEASE
Sikora

Rebecca
360-601-

7856
FOR IMMEDIATE RELEASE: April 14, 2015
rsikora@umd.edu

UNIVERSITY OF MARYLAND
INCREASES MINORITY ENROLLMENT
COLLEGE PARK, Md.- The University of
Marylands minority fall enrollment increased by
8.7 percent based on the released figures from
self-reported student data. With only about a
one percent increase of overall campus
enrollment, the increase of minority enrollment
is a significant step forward.
The increase in minority students is a
gratifying sight for the many students, faculty
and administrators who have worked for it,
says University of Maryland President Wallace
Loh.
Minority Growth
Growth enrollment of all different minorities is
present in the recent released figures. We still

have more to do. This is only the beginning,

says Loh.
-

Black students increased by 34 students to 678.

American Indian students increased by 46
students to 204.
Asian students increased by 44 to 565.
Hispanic students increased by 28 to 452.
When comparing the minority enrollment of
1,540 five years ago to the enrollment of 1,899
this year, the University of Maryland is
becoming a hotspot for diversity. For more
statistics on recent released figures check out
www.umdstats.edu.
###

Rebecca Sikora
W/R #8, TA #2
COMM231-0101
April 14, 2015
A#5 Introduction: Feature Release
Diamondback Audience
- Students who have Hanson as a teacher
- Fellow anthropology peers at UMD
- Anyone in the area also against tests
Goal
- Change societies mind on the necessity for tests by
releasing this book that challenges American norms.
Communication Objectives
- Promote the book and have people buy it
- Get recognition (for Hanson and the publishing
company)
Target publics
- Amazon: One of the biggest sites for books so get
them to sell it on there.
- Bookshop Blog: A great and reliable blog on book
reviews.
- New York Times: The book could become a best seller
on the New York Times if targeted.
- Today Show: There is usually a segment on a new
book release.
Message for release
- Look at this book, buy it, read it, and rave about it.
Readability

SEO CCT
47
WCT
192
WSP
16.0
SPP
1.7
PV%
0%
GL
12.0
Tweet: UMD Professor, @FAHanson challenges social
norms with new book recommending to eliminate tests.
#Noliedetector #noACT #TestingTesting
- CCT: 133
SEO: F. Allan Hanson, Social Consequences of
Testing
Teaser:
What are the actual benefits of tests? In the book,
Testing Testing: Social Consequences of the Examined
Life, by Maryland Professor F. Allan Hanson, challenges
societys obsession with tests and reveals the possible
consequences to testing.
###
Rebecca Sikora
W/R #8, TA #2
COMM231-0101
April 14, 2015
E-mail Pitch: News Feature Release
TO: Tish Carmona, Dbk Editor, April 16, 2015 (TA#2 from
W/R#8)
SUBJECT LINE: MARYLAND PROF. RELEASES ARUGABLE
BOOK
University anthropology professor F. Allan Hanson, took a
stance against testing in his recent book, Testing Testing:
Social Consequences of the Examined Life. He suggests
eliminating most drug tests, intelligence and aptitude tests
and the lie detector test. Hansons concept challenges
American societys addiction to tests.
The following are contacts and angles I suggest:
- F. Allan Hanson: UMd anthropology Professor
o Contact: hanson@ku.edu, 785-864-2636

o Angle: Look at what research he did for his

book and how it could affect future testing in
schools such as Maryland.
Denise Cicourel: Publisher at UC Press
o Contact: d.cicourel@UCpress.com, 401-9964747,
2120 Berkeley Way, Berkeley, CA 94720
o Angle: Interested readers can contact Denise to
get a copy of the book if they do not find it at
the local bookstore.

The copy of the feature release is below for your

convenience.
Thank you for your time.
Rebecca Sikora
rsikora@umd.edu
360-601-7856

(more)

Office of University
Relations
2101 Turner Hall
College Park, MD 207425411
Phone: 301-405-4621
PRterp@umd.edu
NEWS RELEASE
FOR IMMEDIATE RELEASE: April 15, 2015
CONTACT: Rebecca Sikora
rsikora@umd.edu, 360-601-7856
UNRAVELING CONSEQUENCES OF TESTS

University Professor analyzes the effectiveness

of tests in his new book.
Employers use drug tests. College
admissions consider aptitude tests. Police
conduct lie detector tests. American society
shows dependency on tests, but at what
unintended and undesirable consequences?
University of
Maryland anthropology
professor Allan Hanson
uncovers a variety of
hidden consequences to
American societys
addiction to tests, in his new book, Testing
Hanson defies
American norms
within a front and
back cover. Photo
by Amazon.

Testing: Social
Consequences of the
Examined Life.

(more)
People are examined and evaluated less
for qualifications or knowledge they already
possess than for what the test results can
predict about future actions or potential
behavior, says Hanson.

Hanson recommends eliminating most

drug tests, intelligence and aptitude tests, and
lie detector tests. Hanson believes testing has
resulted in a panoply of techniques dedicated
to pursuing and recording every last detail of
personal traits and life experiences.
Though Professor Hanson is against some
tests, he still deems steroid testing in athletes
and measure performance testing in students
are useful.
The book shows the balance of testing.
Hanson unravels the consequences of some
tests while the usefulness of others.
Testing Testing: Social Consequences of
the Examined Life, is available at local
bookstores or by contacting Denise Cicourel at
UC Press, 2120 Berkeley Way, Berkeley, CA
94720.
###