- William Avery recently took over as CEO of Crown Cork & Seal from John Connelly, who had been CEO for over 30 years.
- Some strategic issues Avery needs to consider include whether to bid on Continental Can assets, enter the growing plastics market, expand Crown's product line, or diversify into other businesses or packaging materials.
- An analysis of the metal container industry is needed to understand Crown's competitive environment and determine if a change in strategy is warranted. The attractiveness of the industry depends on factors like powerful buyers, available substitutes, supplier dynamics, and barriers to entry.
- William Avery recently took over as CEO of Crown Cork & Seal from John Connelly, who had been CEO for over 30 years.
- Some strategic issues Avery needs to consider include whether to bi…