HP Communications & Media Solutions Products and Solutions Guide

HP Communications & Media Solutions
Products and solutions guide

December 2009
Technology for better business outcomes
Table of contents
The experience makes the difference
Service Delivery Infrastructure &

Applications
Subscriber Data Management
HP Home Location Register Consolidation
HP Backup HLR
RealTime Business Support

System Solutions
Digital Media
35
Revenue Intelligence
HP CentralView
36
Media Control
HP Control Room
57
HP Traffic Control
58
Investigations
Media Workflow
Data Retention & Interception

HP DRAGON
HP Media Workflow Master
59
HP Media Storage
60
Services and Products
62
38
HP Unified User Profile
10
Policy and Charging
Service Delivery Framework
12
HP SNAP
40
HP SDP - Service Governance Framework
13
HP RealTime Charging
42
HP SDP - Storefront Portal
15
HP Internet Usage Manager
44
HP SDP - Service Orchestration Manager
16
HP SDP - Service Enablement
17
HP Mobile Device Management
19
HP Testing and Certification
22
Value-Added Services
24
HP Network IVR
24
HP Next Generation Intelligent

Network Solutions
Next Generation Operations

Support Systems
46
NGOSS Assurance
47
HP Service Quality Management Solution
49
HP Performance Reporting Solution
50
HP TeMIP
51
26
NGOSS Fulfillment
52
28
HP Service Activator
54
Business Services
30
HP Order Management
55
HP Video Surveillance Solution
31
HP Aggregation Platform for

SaaS solutions
33
HP Next Generation Messaging
56
Services
Solution Consulting Services
63
Solution Delivery Services
64
Solution Management Services
65
Partner Program
66
Products
66
HP OpenCall Home Location Register
67
HP OpenCall Home Subscriber Server
68
HP OpenCall Profile Manager
69
HP Virtual Identity and Profile Broker
70
HP Equipment Identity Register
71
HP Intelligent Network Server
72
HP OpenCall Media Platform
73
HP OpenCall Service Controller
75
HP OpenCall Service Access Controller

HP OpenCall Universal Signaling
Platform (HP OC-USP) and HP OpenCall
Internet Protocol Signaling Transfer
Gateway (HP OCIP-STG)
76
HP XML Document Management Server
79
77
HP Communications & Media Solutions Blueprint

Connecting strategic agenda and portfolio
Create a
smarter network
Manage and
monetize content
Transform operations
and management
Enable new
business models
TRANSFORM THE CUSTOMER EXPERIENCE

Solution Consulting Services
Solution Management Services
Service Delivery
Infrastructure &
Applications
RealTime BSS
Next Generation OSS
Digital Media
Value-Added Services
Policy and Charging
Assurance
Media Control
Service Delivery Framework
Revenue Intelligence
Fulfillment
Media Workflow
Subscriber Data Management
Investigations
Business Services
Industry-specific products
3
The experience makes the difference

Give the people what they want
Simple, transparent, engaging, and always availablethats what consumers
expect their communications services to be. In homes and businesses around the
world, consumers are carefully watching their spending, while putting a premium
on the ability to enjoy a consistently outstanding and intuitive user experience.
HP Communications & Media Solutions (CMS) is uniquely positioned to help you
deliver that consistently rewarding service experience to your customersquickly,
cost-effectively, and with demonstrable return on investment. Drawing upon
HPs global leadership in communications and media, HP CMS is an integrated
business unit that delivers industry focused solutions based on unique software and
consulting assets and capabilities, combined with leading partnerships and go to
market agreements. These offerings mitigate risks and enable you to compete and
thrive, even in highly-competitive markets. We bring a depth of industry knowledge
Only HP addresses the complete communications and media services lifecycle

Design, Build, and Run. From acting as a trusted advisor to designing and
implementing solutions and critical capabilities, to operating and managing
completely outsourced solutions, HP CMS can engage with you at exactly the level
of interaction you need.
Build success on four pillars
To help our customers compete in the evolving marketplace, HP CMS addresses
four imperatives:
Infrastructure transformationstandards-based computing offers enhanced
flexibility and lower costs; service-oriented architectures (SOA) enable you
to rapidly develop, deploy, and manage converged digital services. HP
CMS leverages a unique blend of information technology architectures and
communications networks experience to make this transition seamless and non-
and best practices that control costs and cut the time-to-market for new and
disruptive to existing operations.
enhanced services.
Operational excellencedetect and resolve issues faster, and eliminate

performance bottlenecks that hinder your agility and damage customer satisfaction. HP
Get exactly what you need

In todays dynamic marketplace, its not enough to compete solely through price
or service quality. You need both. The entire customer experienceevery touch
pointoffers opportunities to stand out from the crowded field.
CMS delivers integrated, automated end-to-end capabilities for service fulfillment and
assurance, as well as comprehensive data and content management and distribution
enterprise-wide. Youll save money while improving security and compliance, and youll
make it easier for your customers to access the rich services they demand.
Real-time customer insightknow your customer and profit as never before.
HP CMS has the right tools and technologies needed to improve user satisfaction
HP CMS gives you the means to quickly recognize and react to shifts in services
and drive new revenue. Well enable you to offer a broad portfolio of rich services,
consumption, using a comprehensive, real-time view of your customers activities.
improve infrastructure performance across the enterprise, and help you to quickly
Youll make better, faster decisions with HP business intelligence solutions,
resolve problems before they reach the end user. Additionally, HP CMS can empower
improve the accuracy of marketing campaigns, and be able to deliver the kinds of
you to adopt new business models to quicklycapitalize on emerging opportunities.
personalized experiences that reduce churn and drive additional revenue.
Service innovationbe ready for innovation, no matter where it comes from. HP
HP RealTime BSS solutionsoffer real time customer insights that lead to
CMS solutions and services support the open garden services model with SOA-
better customer experience, greater loyalty and higher revenues. HP RealTime
based service delivery platforms and infrastructure. Third-party independent software
BSS is composed of industry-leading solutions encompassing policy and charging,
vendors (ISVs) and service developers can securely access and use network elements
revenue intelligence and investigation, addressing both traditional and next
and service enablers, so you can bring exciting new services to market faster and at
generation services with a common approach. HP RealTime BSS products and
lower cost. Theres less risk, because HP safeguards network integrity and consistently
services help in the areas of service enablement, monetization, analysis, and
enforces policy management. Rich capabilities from an industry leader.
compliance across traditional and next generation IP-based services.
HP Next Generation Operations Support System (NGOSS) solutions

Rich capabilities from an industry leader
The pages that follow highlight the broad and deep portfolio of capabilities
delivered by HP Communications & Media Solutions. These capabilities are built
upon the experience and innovation of HP and our solutions partners, customized
for the precise business model and marketplace, and implemented quickly and
efficiently with unmatched global scale.. HP CMS provides comprehensive
capabilitiesdesign, test, install and supportfor engagements of all sizes.
cutting the time-to-market for new services and control the costs of OSS
ownership and operations. HP CMS offers comprehensive consulting services
for any size OSS project, along with a rich portfolio of solutions and
capabilities for fulfillment and assurance. These draw upon commercial-off-the-
shelf (COTS) applications, and a standards-based, integrated application suite
that enables you to reap the benefits from your service-oriented architecture.
HP Digital Media Solutionsmeeting the evolving needs of todays media

companies, these capabilities combine field-proven hardware, software, and
services to enable you to automate and accelerate the complete digital workflow
from content creation through distribution. They capitalize on HPs record of
success in the digital media marketplace, and offer a low-risk, cost-effective path
HP Service Delivery Infrastructure & Applications (SDI&A)
for continued network evolution.
solutionsfeaturing modular, standards-based capabilities designed to deliver
HP CMS products and servicesdelivering effective answers for todays
rich converged services with fast return on your investment. HP Service Delivery
challenges, while providing investment protection and solid return. HP industry-
Infrastructure & Application solutions bridge communications and media services
specific products and consulting, delivery, and management services, bring
with IT domains, enabling you to address new business models and services
together people, processes, and technology to implement the capabilities you
ecosystems. They enable you to better serve critical market segments such as
need quickly. With a proven legacy of successful customer engagements, HP
business and enterprise, while providing a flexible foundation for future network
CMS products and services lower the risks and timeframes for engagement at
evolution.
an affordable price.
This brochure features offerings from HPs solution and service domains,
encompassing:
Service Delivery Infrastructure

and Applications
Consumers and professional users are embracing rich, personalized services, drawn
in large part by the ease of use and transparency with which these services are
delivered. Your ability to consistently provide these engaging serviceswhenever
and wherever your subscribers want them, and on their devices of choiceis a
major differentiator in a tightly contested marketplace.
location and device information, preferences, online behaviors, and other

profiles to improve the customer experience and enforce policies. They enable
you to simplify management of third-party relationships and improve your
subscriber knowledge, so you can deliver better service, increase service uptake,
control churn, and drive revenue.
HP Service Delivery Infrastructure & Applications (SDI&A) solutions give you the ability
to compete and thrive, with a comprehensive portfolio of capabilities designed to
cost-effectively deliver rich converged services and with a predictable return on your
investment. HP takes a modular, standards-based approach to infrastructure and
application modernization, which saves money and protects your investments.
Service Delivery Frameworkfully leverage your SOA technologies by

drawing upon third-party content and services. The HP Service Delivery
Framework allows simple, secure, and manageable third-party innovation, so
you can launch engaging services faster and at lower cost, supported by device
management and testing capabilities.
The need to adapt to the dynamic marketplace has driven the transition to serviceoriented architectures (SOAs) and Long Term Evolution(LTE)/IP Multimedia Subsystem
(IMS) technologies. As these enabling technologies themselves continue to evolve,
HP solutions and services address the emerging challenges, from services testing
to governance to management and quality across the network, IT and Web-based
services. Privacy, identity management, and integration of the service delivery
platform (SDP) into the enterprise-wide SOA are all enabled and supported by HP
capabilities and those of our partners.
Value-Added Servicesreduce the costs of core voice services, while

capturing new business potential in new multimedia features and services. The
HP Value-Added Services portfolio features solutions for Next Generation
Intelligent Network (NGIN) and call management, Network IVR and call
completion and messaging Next Generation Messaging. These solutions are
designed to consolidate your infrastructure, generate revenue, and improve
service acceptance while helping you evolve to future network technologies.
Business Servicesconsistently capture more revenue from enterprise and

small-to-mid-sized business (SMB) customers for years to come with proven
services that address your specific strategy and marketplace realities. In
this space, HP IP Contact Center, HP Self-Service IVR, and HP Video Surveillance
are examples of standalone services that offer cost-effective revenue potential.
They can also be provided by as part of an aggregation platform for Software
as a Service (SaaS) offerings that allow you to aggregate services, including
those from other SaaS providers, for genuine marketplace differentiation.
HP Service Delivery Infrastructure & Applications solutions encompass Subscriber

Data Management, Service Delivery Framework, Value-Added Services, and
Business Services.
Subscriber Data Managementdeliver a single customer view to improve
operational efficiencies, enrich the subscriber experience, and open new
revenue opportunities. HP offers market-leading tools for leveraging identity,
Subscriber Data Management Overview

The mobile experience is evolving in response to subscribers expectations for anytime, anywhere access to the content, communities, and personal connections they
demandregardless of the network or device theyre using at the time. The core network environment too, is shifting as the integration of new and faster technologies
introduces additional levels of complexity into an already intricate network ecosystem. The HP Subscriber Data Management solutions helps to answer these challenges by
correlating and managing subscriber data, including identity, status, preferences, behavior, and social profiles through the use of sophisticated, network-ready enablers,
products, and complete solutions. These help simplify network management and improve the customer experience by building a single view of the subscriber across domains.
This single view enables mobile network operators to better know their subscribers, apply policy decisions that lead to a higher levels of service that help to reduce churn, and
generate new revenue opportunities.
Subscriber Data Management - Mobility Management: HP Home Location Register Consolidation

Solution description
HLR Consolidation
HP Home Location Register (HLR) Consolidation incorporates HP OpenCall HLR, HP OpenCall

Intelligent Network Server (INS), and the HP NonStop platform. Delivered along with services and
installation, this efficient, highly-scalable HLR solution is less expensive to operate and manage, and
offers extensive configuration options that enable seamless integration into any network. In addition to
the traditional scope of an HLR (managing subscriber transient and static data) for ANSI, GSM, GPRS,
and UMTS networks, HP HLR Consolidation supports the next-generation subscriber profile and identity
with an integrated Home Subscriber Server (HSS).
Protocol stack layer
MAP (C, D, Gr)
RADIUS
Web 2.0
SOAP / XML
Application layer front ends
HLR
Solution value
IMS (Cx, Sh)
HSS
AAA
HP Virtual Identity
Profile Broker
GMI
JDBC
Reduces time-to-market for new services through network-wide deployment of new software versions
Cuts maintenance costs by reducing the number of HLRs to maintain
Native API
Native API
Enables a greener HLR with reduced environmental costs for floor-space, electricity, and cooling
Application layer front ends
Provides high availability, scalability, and reliability

Decouples the data layer to facilitate the move towards a unified user profile strategy
Why HP?
HLR View
#1 HLR provider in North America

Offers a clear mobility management evolutionary path to 3GPP Long Term Evolution (LTE),
wireless broadband (WiMax), and IP Multimedia Subsystem (IMS) with a unified profile strategy
Proven, quantifiable experience in deploying and supporting massive Tier 1 subscriber networks
(up to 100 million+ subscribers)
Globally-available services personnel with direct experience in HLR migration and consolidation
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP OpenCall HLR
HP OpenCall INS
HP NSK
HP NonStop servers
Installation,
migration,
maintenance
HSS View
AAA View
Database Layer
Subscriber Data Management - Mobility Management: HP Backup HLR

Solution value
In todays mobile environment, any service outage means lost revenue and unhappy
customers. Legacy infrastructure with subscriber information stored across scattered
systems is unable to meet expectations for fast problem resolution. The HP Backup
Home Location Register (HLR) incorporates the HP OpenCall HLR, HP OpenCall
Intelligent Network Server (INS), and the HP NonStop platform in a unique
configuration to improve service availability of non-HP OpenCall HLRs in the event
of an outage. Delivered along with services and installation, the HP Backup HLR
allows mobile network operators to store subscriber data for all HLRs in the network
on a single, centralized system, which can act as a routing path should the linkset(s)
to non-HP OpenCall HLRs go out of service.
Protects against a complete system-wide HLR outage

Features sizing based on the maximum anticipated failover for all
provisioned subscribers
Deploys on the field-proven and scalable HP NonStop platform
Why HP?
Offers proven interoperability with multiple vendors; can mimic proprietary
messaging between the Mobile Services Switching Center (MSC) and HLR
Delivers a single HLR solution for backing up all ANSI, GSM , GPRS,
UMTS subscribers
Demonstrated experience in providing reliable performance in a
mobile network
HP Backup HLR
Local
HLR
HLR 1
HLR 0
HLR 2
HLR
15
HP HLRs
SS7
MSC
ADS
Traffic rerouted to
HP HLRs during
failure
MSC
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP OpenCall HLR
HP OpenCall INS
HP NSK
HP NonStop servers
Installation,
migration,
maintenance
Subscriber Data Management - Unified Profile: Unified User Profile

Solution value
Coupling a detailed understanding of subscriber preferences, context, and behavior,

with the agility to respond with tailored subscriber experiences, can significantly
impact a service providers competitive positioning. HP Unified Profile provides a
single view of personal, contextual, and behavioral information about a subscriber
e.g., personal profile elements, applications, preferences, activities, devices, interests,
data security controls, and user-generated content. These can be used to support,
enhance, and influence subscriber experiences and behaviors, while also serving a
service providers general business interests, Operations, revenue generation, data
security and integrity, business partnerships, market and business agility, and market
leadership can all benefit from this subscriber insight. HP Unified Profile enables
a richer subscriber experience by enabling this information to be leveraged by
applications and services within and beyond the mobile operators domain, including
leverage by external Web-based services.
Supports any subscriber data management strategy, including:

o Federation -- presents to an application a virtual aggregation of the data as
if it resides in a central store, while keep that data secure in its current
location and structure
o Data consolidation -- eliminates database redundancies by migrating the data
they contain to a central store
o Replication using dynamic copies of existing data, supports centralized
(single-source) provisioning (hub-and-spoke), multi-way data synchronization
(multi-master), and centralized data caching (enterprise service bus
architecture)
o Any combination of the above approaches across data stores
The solution takes a holistic approach which minimizes the impact on application
operations across the network while supporting key master data management
initiatives. This enables faster delivery of new service to market and the
development of new applications that leverage profile information obtained from
disparate data sources.
The solution includes HP Virtual Identity and Profile Broker (HP VIP Broker) and HP
OpenCall Profile Manager, as well as consultation and implementation services.
Solution components
10
Provides immediate use of dispersed subscriber data via a use-in-place

approach (federation)
Features data release governance for central control, release, and policy
application point
Provides multiple protocol support
Includes identity aliasing capabilities that enable applications to access
subscriber data across multiple stores
Delivers rich data management, which supports central creation, hosting, and
distribution of subscriber data
Enables dataless applications
Allows for multiple virtual data models
Improves real-time response through embedded cache capabilities
Delivers a fully-modular service-oriented architecture
Opens opportunities for new revenue models
Simplifies the subscriber experience across contexts, applications, environments,
and devices
Application
Operating Systems
Hardware
HP Services
HP VIP Broker
HP OpenCall
Profile Manager
Red Hat Linux

HP NSK
HP C7000
HP NonStop servers
HP BladeSystem servers
CMS Delivery
CMS Delivery
Why HP?
Unique market innovation and technological leadership as
demonstrated through the practical application of both
virtual and physical data access and management
technologies
HP Unified Profile architecture

Integrated Profile Graphic
Abstracted view of the

HP OpenCall
Profile Manager Data Model
presented to
northbound clients
Field-proven 99.999% availability and reliability in data

repository capabilities, using HP OpenCall Home Location
Register (HP OpenCall HLR) and HP Service Delivery
Platform technologies and experience
SOAP/XML
Immediate, cost-effective leverage of dispersed subscriber

data through virtual aggregation (use-in-place brokering),
with the flexibility to undertake more complex data
migration and consolidation initiatives
HP OpenCall
Profile Manager APIs
VIP-Broker
Offers outstanding flexibility and ease of adaptation to the

specific service provider network through multiple access
interface and database options, including XML, LDAP, RMI,
and/or JDBC access to virtual and physical aggregations
of data
Decouples the application-facing presentation of multiple
virtual data models from physical data models, whether
existing or new consolidation-driven models
Global experience and a legacy of success worldwide
offering design, delivery, and maintenance of complex
subscriber-data initiatives
Applications
Users
Agnostic Access
HP OpenCall
Profile Manager
Meta Configuration
External Data Repositories

holding federated data
HP OpenCall
Profile Manager
HLR
Reduces risks through HP migration best practices in using IT

platforms for network subscriber data management
Dat
AAA Data
HLR
AAA
HSS Data
HP OpenCall
Profile Manager
data repository
HSS
Profile/Service Data
that has been consolidated into the HP
OpenCall Profile Manager data repository
11
Service Delivery Framework Overview

HP gives you the tools to consistently and cost-effectively deliver rich services to
eager consumers. The HP Service Delivery Platform (SDP) was built to optimize
service innovation and monetize network and partner assets. It enables end-to-end
governance, policy control, and management of converged services, no matter
where they come frominternal, third-party developers, or advanced consumers.
The increasing complexity of mobile services and device proliferation requires the
adoption of a holistic approach to mobile device management and testing and
certification to ensure a rapid return on investment, reduce service launch risks, and
deliver more enjoyable user experiences.
HP Service Delivery PlatformUnleash the power of Web 2.0 to create
and monetize service innovation, and empower third-party partners to easily
generate targeted, converged services that drive revenue. The HP SDP is a standardsbased solution designed to enable the development, delivery, and management of
converged network and subscriber services. It leverages the flexibility of a serviceoriented architecture (SOA), and the optimized convergence of IT, networks and
Web 2.0 to bring governance, management, and quality to service delivery. Solution
areas include service enablement, service orchestration, service governance, and a
developer ecosystem.
HP Mobile Device ManagementGrow revenue while cutting operational
expenses with standards-based capabilities for device configuration and
management, diagnostics, profile-based customization, and much more. These
services can be provided directly through HP CMS delivery, or as an outsourced
service via EDS, an HP company.
HP Testing and CertificationBased on HP industry standard business
technology optimization (BTO) products and partner products, these solutions allow
you to cut days, weeks, or even months off the testing process for internal and
third-party offerings, as well as for new devices. We address component validation,
service governance, change management, and every part of the overall customer
experience.
12
Services Delivery Platform - HP Service Governance Framework

Solution value
Improve the speed of new service creation, monetize assets, and contain and manage
service delivery costs, with the HP SDP Service Governance Framework (SGF). By
applying seamless and holistic service governance, HP SGF enables new applications
to be more rapidly developed and deployed, and better managed across service
delivery channels, Operations Support Systems (OSS), and Business Support Systems
(BSS). Through the framework, outside developers can securely access and use simple
service enablers to create more sophisticated applications and serviceswithout
needing to have a detailed knowledge of the underlying systems. This capability has
become even more vital as service wholesalers and advanced consumers increasingly
use these service building blocks to create their own service mash-ups.
Speeds new services to market, enabling service providers to quickly and

consistently open additional revenue streams, seize emerging opportunities, and
serve niche markets
HP Service Governance Framework

RUNTIME
MANAGEMENT
Runtime management
Service
brokering
& policy
model
Application/user
interaction
Policy evaluation and
enforcement
Policy processing
framework
Multimodal context and
channel integration
Auditing, fault and
performance metrics
Alerts, notification,
CDR, and reporting
Service
registry
Lifecycle
policy
model
Manageability
policy
model
EUS
policy
model
POLICY
MODEL
Policy repository
Partner management
Service management
Service discovery
management
Service group
management
Access management
CoS management
EUS management
Harness the revenue potential generated by the proliferation of services using the
HP SDP Revenue Management Module, a simple revenue sharing system
including an E-wallet that can be integrated into existing billing solutions
Cuts operational and capital expenses (OpEx/CapEx) required for developing,
delivering, and managing new rich services through standardized service
development processes and workflows, service element reuse, reduced
complexity of service validation, and automated change management
Helps to attract new customers, including the Web 2.0 community, by securely
exposing existing internal and third-party services as common Web 2.0 supported formats
Provides the means to capitalize on new business models, including advertising supported services, using comprehensive capabilities for enablement,
governance, and scalability of Web 2.0 services
Enables the quick creation of multiple application offers, such as offers tied to
policy decision points within the SGF, including cross-selling opportunities,
privacy, promotions, and advice of charge
Enhances the customer experience by enabling the offering of a vast service
portfoliowithout sacrificing controlas new services can be quickly developed,
tested, published, managed, and retired
Broadens the developer base by opening the telecom environment to non-telecom
developers with the HP RESTful (Representational State Transfer) gateway which
automatically translates Web services into an application programming interface
that is widely used in the Web 2.0 community.
Service repository
REPOSITORIES
SDP : SGF
13
Services Delivery Platform - HP Service Governance Framework

Why HP?
As a SDP thought leader, HP applies the latest in proven technologies to deliver
cost-savings and revenue-generation, such as Web 2.0 support.
Our 30+ years of Telco experience offers proven delivery performance bringing
SDP solution know-how, software IP, and verticalized SOA IT products for the
CMS market.
continued
HP has a long record of success in implementing innovative, field proven

solutions for major customers such as Telefonica, Telecom Italia, and Telenor.
One of the worlds largest software companies, HP is a long-term player in the
marketplace.
HP delivers end-to-end solutions featuring consultative design, integration, and
support, all delivered by experienced personnel on the ground worldwide.
Solution components
Application
Partners
Enabling Software
Operating Systems
Hardware
HP Services
Service Governance
Oracle Fusion
Middleware
HP SOA Policy Enforcer

HP SOA Systinet Oracle 10G
Database & RAC
Oracle Access Manager
Oracle Web Logic Server
Red Hat Directory Server
SGF binaries, Admin Portal,
Partner portal, SGF caching
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
HP
HP
HP
HP
BladeSystem servers
ProLiant servers
BladeSystem servers
ProLiant servers
HP CMS Delivery
HP ProLiant servers
HP CMS Delivery
Red Hat
14
RESTful Gateway
N/A
SGF software binaries
Red Hat Linux
Revenue Management
Module
CMS IUM product
SGF binaries and optional

license, IUM software
integration
Red Hat Linux
OCSG v4.1 connector
Oracle
SGF binaries
Red Hat Linux
HP CMS Delivery
Services Delivery Platform - HP Storefront Portal

Why HP?
Providing the right environment to harness creativity allows service innovation to be

accelerated across the development community. The HP Storefront Portal provides
developers with community services, search, blogs, forums, as well as API descriptions,
mash-ups, widget creation tools, cookbooks, sample code, and an application
showcase where applications can be posted, tried, and rated. It is built on a twotier architecture. The first tier consists of a baseline platform of common features
such as user profile, authentication, authorization, repository, lifecycle management,
and administrator functions, etc. The second tier offers functional modules such as a
community section, developer environment, and a storefront widget and application
gallery for users to access and rate applications. By empowering the developer
community, the solution helps to create a potentially massive pool of rich, selfperpetuating convergent applications that can provide marketplace differentiation.
Independent of device and application store vendors with service providers

interests driving development
Combination of IT and telecommunications expertise blended to produce tools
for the converged world
HP is constantly evolving the SDP in order to meet the latest challenges in the
market, such as the emergence of applications stores and Web 2.0.
Empowering the 3rd party community with SDP3.0 assets will accelerate the
proliferation of services that more closely meet the subscriber requirements.
Years of experience working with Tier 1 service providers creating
developer ecosystems
HP Storefront
Portal
Subscriber
Admin
Developer
Solution value
Enables, in just weeks, the creation of a live Web 2.0 community of developers
and end users
Access Gateway
Unites the developers with a trusted infrastructure vendor and clear

business models
Portal
Provides a Web-based sandbox, encouraging the widest possible involvement

of developers looking for a platform-independent aggregator
SDK
Gallery
Advertisement API
Mash-up Tool
Subscribers can browse the services on offer and even try them out.
Privacy can be carefully managed and applications can be implemented
independent of device and offered across platforms, PC or mobile.
Widget framework
Allows service providers to become aggregators of third-party applications

and services
Next Gen Portal
Testing
HP SGF
Monetization
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP Storefront Portal
JBOSS Enterprise
Portal
Red Hat Linux
HP ProLiant servers
CMS Delivery
15
Services Delivery Platform - HP Service Orchestration Manager

Defining new composite services or deploying services involves multiple interactions
with network, IT, and BSS systems. Simple, flexible workflow engines make these
interactions quick and easy. HP Service Orchestration Manager (SOM) offers
prepackaged service composition tools for the SDP, along with off-the-shelf revenuegenerating services such as premium short message service (SMS) that can be hosted
on the service delivery platform for third-parties to use. By aiding in the creation of
more personalized services, HP Service Orchestration Manager can help broaden
the appeal of services to specific target segments of the subscriber base.
Solution value
Delivers services that can be easily tuned to be even more relevant to
the subscriber
HP is uniquely placed with the right combination of capabilities and experience,

as well as system integration expertise in the converged services marketplace.
An intrinsic part of the SDP 3.0 package of solutions, all designed to attract
service innovators from within the developer community
Experience gained through deployments with leading service providers
worldwide
HP offers complete system integration support for SDP components to ensure a
rapid route to revenue.
HP Service
Orchestration
Manager
Premium
SMS
Age
Check
Blacklist
Service creation environment
Improves service adoption rates, drives network traffic and revenue generation,
and helps enhance stickiness
Greater contextualization translates to less money spent on retention and churn
while customer acquisition is made easier and cheaper.
Service bus
Defines business or composite services workflow but also provides off-the-shelf

revenue generating services, such as premium SMS
Policy rule engine
Provides an intuitive, easy-to-use graphical interface with drag-and-drop

capabilities such as items, nodes, adapters to quickly create a skeleton
service flow
Process orchestration engine
Message store and broker
Why HP?
Built on tried and tested HP IP-based infrastructure that has been in service
delivery since 2001
Connectors
LDAP
J2EE
SNMP
Solution components
16
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP Service Orchestration
Manager
JBOSS SOA
Platform
Red Hat Linux
HP ProLiant servers
CMS Delivery
BSS
Services Delivery Platform - HP Service Enablement

HP Service Delivery Platform (HP SDP) Service Enablement provides service
enablers to be used as building blocks by HP SDP to create cost-effective revenue
streams on a Web-based platform. These enablers include location, messaging, call
control, conferencing, device profile, content download, digital rights, presence,
notification, and user profile. Service enablers provide an abstraction layer on top
of network assets to simplify service development; they are offered to applications
and are used to build more sophisticated end user services. Network gateways
translate various network capabilities and protocols into common, simplified API
sets for service development, interaction, and deployment. Third-party independent
software vendors (ISVs) may be granted secure access to these service enablers,
access to which is managed through the HP SDP Service Governance Framework.
The HP Service Delivery Platform Service Enablement layer consists of three elements:
1. Off-the-shelf feature servers, which provide a predefined set of capabilities, such
as Oracle Presence Server, messaging servers, and HP OpenCall Video
Conferencing Server
2. Application servers (AS), such as Session Initiation Protocol (SIP) AS, with
multiprotocol support and a service creation environment
3. Service gateways, such as PARLAY X gateway and Oracle Communications
Services Gatekeeper (OCSG)
Solution components
Application
Partners
Enabling Software
Operating Systems
Hardware
HP Services
Parlay X Gateway
Oracle (OCSG)
Java EE
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
SIP Application Servers
Oracle (OCCAS)
Java EE , Java SE
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
Feature Servers
N/A
CMS Video Conferencing

Server
Red Hat Linuax
HP ProLiant servers
HP CMS Delivery
Feature Servers
Airwide
Messaging Gateway
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
17
Services Delivery Platform - HP Service Enablement
continued
Solution value
Why HP?
Provides the building blocks that drive new business models and differentiation in
a crowded marketplace
Long experience and expertise deploying successful service enablement solutions

lowers costs, timeframes, and risks.
Expands operator business models from walled garden to partners and the long
tail of Web 2.0 communities to generate incremental revenues
HP offers end-to-end solutions, complete with consulting and integration, and

support from core network to the edge to the consumer.
Exposes existing assets, such as location, messaging, and call control, using
consistent standard interfaces, such as PARLAY X gateways
Standards-based interfaces used by HP integrate quickly and easily with mobile

networks.
Enables innovative service development using new feature servers, such as

conferencing or presence servers, and using application servers, such as SIP AS
HP pre-tests and pre-integrates solution components to ensure interoperability and

simplified deployments.
Features robust network access controls that enable service providers to add
services and increase revenue without risking network assets and integrity
Broad and deep partnerships with industry leaders enable HP to implement best of-breed solutions.
HP Service Enablement
Applications
18
OSS - Service Delivery, Assurance
BBS - Service Usage
Common Framework including Service Governance Framework

Service Enablers
Location
Messaging
Conferencing
Device
management
Device Profile
Presence
Single Sign-on
Data
synchronization
Identity
Notification
Content download
Browsing
DRM
Parlay
Gateway
SIP
Gateway
Network Assets
WAP GW
MMSC
SMSC
RADIUS
server
GGSN
...

HP Mobile Device Management (HP MDM) solutions help mobile operators increase
revenue by enabling the delivery of value-added content and services while decreasing
the operational expenses associated with providing new services. HP MDM is a
complete end-to-end solution, encompassing everything from device configuration
to firmware OTA, integrating standards-based hardware with best-in-class partner
software. HP MDM covers the specific needs of consumer and business subscribers,
and can be offered as an outsourced service via EDS, an HP company, or as a direct
project via HP CMS Delivery.
HP MDM solutions include:
(U)SIM management: manages operator and subscriber data stored on the
Subscriber Identity Module (SIM) card
Automatic device detection (ADD): real-time network component that is able to
detect when subscribers are changing their device and to trigger external systems like a
Device Configuration system with up-to-date triplet (IMSI/IMEI/MSISDN)
Direct messaging platform: creates a bi-directional SMS tunnel between the
network and the device/SIM to deliver the settings to the devices detected by the ADD,
or to reduce the time required to execute a large over-the-air (OTA) SIM campaign, or to
improve the interaction between the end user and a back-end server for dynamic, SIM
tool kit-related, value-added services
Unified Device Capability Repository (UDCR): allows operators to analyze their
device population based on features criteria and to centralize all device profiles data
into a single repository
Advanced device management engine: enables the creation and automation of
device management tasks based on business rules
Campaign manager: enables the creation and execution of a predefined set of
MDM tasks campaign for a large number of subscribers/devices
Device configuration: enables the operator to send the appropriate configuration

settings for the subscribers to access mobile data services
Device diagnostic: provides tools to query, in real time, the end users phone, spot
any potential issues, and suggest appropriate actions to correct issues or show the end
user how to use the phone by taking control of that phone with the end users consent
Software and firmware management: provides operators and handset
manufacturers with device software component management to remotely manage the
software and firmware of the handsets over the air, or via point-of-sale tools
Device customization engine: enables mobile phone user interfaces, such as
menus and background, to be customized based on end-user profiles and device
profiles in order to improve the usage experience and encourage the maximum take-up
of mobile data services
Service quality manager: enables operators to retrieve, through the use of an
agent on the (U)SIM or on the terminal itself, the real-time data related to either end-user
interactions or radio network quality
Device data synchronization: gives subscribers the ability to save, add, edit, and
delete data via a friendly Web-based mobile user interface
Security and enterprise: provides enterprise customer IT managers with the correct
tools to scan device content, lock devices, and erase data remotely, among other
features
CMS Universal MDM Platform: When ADD is combined with UDCR, it creates a
real-time inventory of which devices are being used by which subscribers. This means
it can support a full-blown Equipment Identity Register (EIR) and become the central
platform to manage devices.
19
continued
Solution value
Extends operator reach, enabling the remote establishment of user settings based
on services requested by individual subscribers, and the phone models they use
Enables scheduling of OTA device provisioning, OTA SIM, or a firmware OTA
campaign for specific phone models and/or customer segments at a particular
date and time
Saves time and costs by enabling operators to manage software inventory on the
phones and remotely update a software stack on handsets to address bugs or
enable new functionalities
Increases customer satisfaction by empowering call center representatives to
query phones in real time, retrieve a rich set of phone and SIM information, spot
inconsistencies, and help subscribers correct errors and better utilize their phones
via remote diagnostic capabilities
Device Management
Future use
Why HP?
HP intellectual property and knowledge collected via vast worldwide experience in
the device management area has given HP a broad range of software assets that
are highly applicable to this space.
This broad and deep portfolio of targeted, standards-based solutions is integrated
with partner solutions and products to create highly-targeted solutions for every
marketplace.
Global delivery and implementation services help cut the time, costs and risks of
deployment.
Marketing
Support retail
Social Community
Network address book
Share user generated data
Download B&R client
Synchronize content
Improves adherence to service level agreements (SLAs) by allowing operators to

activate agents/probes on the mobile devices to retrieve service quality
information from an end user perspective
M2M
4th screen
WIMAX
LTE
OS penetration
Top 20 device models
Features penetration
Transfer devices content

Find suitable device
Diagnosis device
Update firmware
Device Management
Corporate/SME
Customize device
Device settings
Applications, widgets
and themes
User data
Device firmware update
3G connectivity device drivers
Device capability database
ISP settings
Detect new device

Apply Theme - Send settings
Download widgets Update firmware
Provision applications
Send bookmarks
IT Manager console
Asset mgt - Fleet mgt
Data protection
Remote control
Enable productivity tools
Protect data
Apps Store
Automatically provision
Download widgets,
native and java applications
Send bookmarks
20
End user
Customer Self-service
We of device access
Call Center
Diagnostic issues faster
Help subscribers
Promote new services
Enable new services
Lock & unlock device

Wipe data
Full backup of data
Restore data on new device
Solution components
Application
Partners
Enabling Software
Operating Systems
Hardware
HP Services
(U)SIM management
Gemalto
Gemalto GemConnect OTA
Direct messaging platform
None
HP Direct Messaging Platform
Automatic device detection
None
Unified device capability

repository
None
HP OpenCall Automatic
Device Detection
HP Unified Device Capability
Repository (UDCR)
HP-UX
Red Hat
HP-UX
Red Hat
HP-UX
Red Hat
Red Hat
HP
HP
HP
HP
HP
HP
HP
HP
Itanium servers
ProLiant servers
Itanium servers
ProLiant servers
Itanium servers
ProLiant servers
Itanium servers
ProLiant servers
HP CMS Delivery
& Support services
HP CMS Delivery
& Support services
HP CMS Delivery
& Support services
HP CMS Delivery
& Support services
Advanced device
management engine
None
HP Advanced DM Engine
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
& Support services
Campaign manager
None
HP Campaign Manager
Red Hat Linux
Device configuration
WDSGlobal
mFormation
InnoPath
mFormation
InnoPath
mFormation
InnoPath
WDSGlobal Ltd DCE

mFormation MSM suite
HP-UX
Red Hat Linux
HP ProLiant servers
HP Itanium servers
HP ProLiant servers
HP CMS Delivery
& Support services
HP CMS Delivery
& Support services
InnoPath iMDM suite

InnoPath iMDM suite
InnoPath iMDM suite
HP Device Customization Engine
HP-UX
Red Hat Linux
HP-UX
Red Hat Linux
HP Itanium servers
HP CMS Delivery
& Support services
HP CMS Delivery
& Support services
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
& Support services
Device diagnostic
Software and firmware
management
Linux
Linux
Linux
Linux
HP Itanium servers
Device customization
engine
None
Service quality manager
mFormation

HP SQM
HP-UX
Red Hat Linux
HP Itanium servers
HP CMS Delivery
& Support services
Device data
synchronization
Gemalto O3SIS
Gemalto LinqUs Phonebook Backup

O3SIS UMD Living Address Book
HP-UX
Red Hat Linux
HP Itanium servers
HP ProLiant servers
HP CMS Delivery
& Support services
Security and enterprise
mFormation
InnoPath

InnoPath iMDM suite
HP-UX
Red Hat Linux
HP Itanium servers
HP CMS Delivery
& Support services
21
HP Testing and Certification

Service quality is critical to service adoption and customer satisfaction. Before services
can be offered to consumers, they must be tested and validated for quality, security,
scalability, and functionality across a range of digital devices. Traditional testing and
validation uses manual processes, delaying certification and service introduction.
The CMS Testing and Certification Suite of solutions, based on HP industry standard
business technology optimization (BTO) products and partner products, automates
and accelerates the overall testing process for the launch of new services and devices.
The suite provides validation for service components, service governance processes,
and all elements that impact the total customer experience. In addition, the overall
solution addresses services lifecycle management, including change management for
applications and services.
Three modular, pre-integrated components comprise the suite; each can be implemented
individually or as part of a comprehensive offering:
Services Experience Testing, which automates the operators service and device
testing process and addresses the following key use cases:
- End-to-end service monitoring
- Service testing on devices
- Device testing and certification
Services Quality Testing, which helps operators define service quality processes
across both traditional telecom and new SOA/SDP environments for internal and
third-party services. The solution addresses the following testing areas:
- Application testing, an automated testing platform for both functional and
regression testing of applications
- Service enabler testing, which validates and exercises services, service
enablers, and services brokered through the SDP
- ISV applications self-certification, for automating certification of ISV services
against SOA best practices, security, and development standards
Services Performance Testing, to reveal how each element of a service will scale and
how those elements will work together, before the service ever reaches the end user.
It is aimed at SOA/SDP implementations and, for example, performs stress testing on
service enablers.
Solution components
Application
Partners
Service Quality Testing
Service Experience Testing

Service Performance
Testing
22
DeviceAnywhere
Nexperience
Enabling Software
Operating Systems
Hardware
HP Services
HP
HP
HP
HP
Systinet
Quality Center
Quick Test Pro
Service Test
Microsoft Windows
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
Services
HP Quality Center
HP Quick Test Pro
Microsoft Windows
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
Services
HP Performance Center
HP LoadRunner
HP Diagnostic
Microsoft Windows
Red Hat Linux
HP ProLiant servers
HP CMS Delivery
Services
Solution value
Shortens time-to-market for new services up to 75%, by automating the testing
and certification process
Improves customer satisfaction by helping services to work as intended, no
matter what digital devices the consumer uses to access the service
Why HP?
Based on industry-leading, standards-based software from HP BTO
Lowers operational expenses while increasing quality by automating service

testing processes for reduced development costs, and minimizing the number of
calls to customer care centers
Mitigates risks and costs of service failure by gathering and analyzing
performance indicators from all application tiers, servers, and components, to
help consistently deliver high-quality services to consumers at lower costs
CMS Testing and
Certification Suite
Addresses the complete services management lifecycle, including change

management for telecom applications and services
HP supports this comprehensive, end-to-end service and device testing solution

with a vast range of HP capabilities.
Solution technologies from HP allow for testing new and existing services on
diverse network infrastructures and end-user devices, including all supporting
processes and workflows.
Define - Requirement
Covering the full test lifecycle
Test Planning and Strategy
Test Process
definition
Service Experience Testing

Validation of services and
functionalities on devices
Manage
Test planning
Defect
management
Usability
testing
Service
monitoring
Test design
End-to-end
Testing
Service Quality Testing

Certifying third-party ISV services
and validating the quality of
operator services
Validating services and

infrastructure performance
Deployment /
Optimization
Test Cases
and Date
Validation
testing
Performance
testing
Device
testing
Service Performance Testing
Business
process
testing
Acceptance
testing
Design Modeling
System
testing
Functional
testing
Run and Analyze

Test Results
23
Value-Added Services Overview

HP Value-Added Services solutions power todays most used interactive
telecom experiences, from network IVR to visual voice mail and VPN.
Deploying a cost-effective set of voice services based on consolidated
interactive voice response (IVR) platform with open and flexible interfaces,
supporting multi-network architectures
HP Network Interactive Voice Response solutions can reduce the cost of
your current IVR services. Prepaid IVR, customer self-service IVR, voice
portal, and ring back tone services can be deployed on a common, open,
standards-based IP/Time-Division Multiplexing (TDM) platform. Creation
of VoiceXML-based services and traditional intelligent network (IN)
applications is supported within the same architecture. As a result, you can
safely migrate IVR and IN services to a next-generation IP-based network.
HP Next Generation Call Completion and Messaging solutions enhance
user experiences while maintaining voice revenues. Visual voice mail
attracts users who prefer more personal and intuitive messaging.
Personalized notification offers more options for completing missed calls.
3G video messaging enriches user experiences. All of these services
can be deployed on common infrastructure using standard software and
servers.
Value-Added Services - HP Network IVR

Cut operations costs and give subscribers greater control over their service experience,
with HP Network IVR, a front-end interactive voice response (IVR) solution for service
providers, contact centers, Intelligent Network, Prepaid and self-service systems. It
leverages the industry standard HP OpenCall Media Platform (HP OCMP) with Voice
Extensible Markup Language (VoiceXML) and service creation environment capabilities
to replace legacy IVR components.
Foe Contact center, it decouples the IVR from the Automatic Call Distribution (ACD) by
using specific connectors that integrate the OpenCall Media Platform into any contact
center vendor equipment including offerings from Avaya, Cisco, and Genesys.
For Intelligent Networks (IN) proliferate, it manages the transition of aging IVR systems
towards a more cost-effective IN-friendly solution. HP Intelligent Network IVR is an
intelligent peripheral announcement server using the modern VXML-enabled SRF module
to enhance, scale, or migrate Intelligent Network services.
It also replaces end-of-life prepaid IVRs and increases capacity for growth, while
providing better user experiences for prepaid applications such as account inquiries
and rechargingand reduces operational expenses at the same time.
Solution value
HP Next Generation Intelligent Network (NGIN) solutions enhance

real-time, value-added services based on session control platforms.
These include solutions to enable individual subscribers to set policies
for incoming and outgoing calls and text messages, and convergent
virtual private network (CVPN), providing private numbering plans with
abbreviated dialing, self-provisioning, and multiple closed-user groups.
Replaces siloed, application-driven model with a standard IT-based model

Saves up to 3050 percent of operating expenses for voice and video services
via an IVR platform based on standard hardware (HP ProLiant servers) and
software (Linux)
Reduces the cost of Intelligent Network services development using a
standard-based common media platform
Cost-effective and competitively priced
24
Why HP?
HP Network IVR Highlights
Global experience with IVR consolidation, scalable

platforms, and in combining prepaid IVR with other IVR
systems for reduced OpEx
Flexible financing options include on-demand and pay as-yougrow options
Investment-wise solution paths for both TDM and IP
infrastructure, as well as full support for future
interactive video response
Comprehensive consultation, integration, delivery, and
support services for the consolidated media platform
Operation Support
System
Contract centers
Database back-ends
IVR application call flows
HP OpenCall Studio
Service Creation
Environment
HP CDR Collection &

Processing System
Charging systems
Contact Center
Connectors
Database
Connectors
Charging
Connectors
Messaging
Connector
Element Manager
Media Content
Manager
HP Service Execution Environment
HP OpenCall Media Platform

HP OpenCall USPM
HP OpenCall SNS
Network layer
Solution components
Enabling Software
Operating Systems
Hardware
HP Services
HP OpenCall Media Platform based on open

standards:
VoiceXML, CCXML, INAP and CAMEL, Netann,
MSCML
Service Execution, Environment
Automatic Speech, Recognition/Text To Speech
HP OpenCall Studio
Red Hat Enterprise Linux
HP ProLiant DL
380 G5 servers
HP DL385 G2 servers
Project specification, customization

IVR application development and migration
software installation configuration and integration tests
support of acceptance tests
operations training
pilot support
roll-out support
25
Value Added Services - HP Next Generation Intelligent Network solutions

HP NGIN solutions offer a wide range of packaged, customizable applications
spanning both legacy and IP networks. These include the following:
HP Convergent Virtual Private Network (CVPN) solution: This
solution allows service providers to manage VPNs for their business customers over
fixed, mobile, and IP networks. It provides businesses with better control over their
phone bill charges through call control and classification, and discounted tariffs
inside the VPN. It also enables private numbering plans over dispersed company
locations. Features include abbreviated dialing, call screening, controlled access to
international dialing, call forward, and follow-me.
HP Pay4Me solution: This is a reverse-charging service, ideal for many
prepaid mobile subscribers. It equips service providers with a simple means to
obtain greater revenue per subscriber by providing the opportunity and incentive to
complete calls that would otherwise be left unmade.
HP Community Charging solution: This solution enables flexible charging
plans to attract multiple groups of subscribers who share a common interest.
Subscribers benefit from less expensive rates for calls made within their group, and
service providers can propose other promotional offers to the group. This can be a
powerful solution to reduce subscriber churn.
26
different vendors to ease the migration to new solutions or to avoid the high cost
of rewriting services. Additionally, it can bridge network-specific services across
a multi-network infrastructure or act as a Service Capability Interaction Manager
(SCIM) in an IMS network. It also allows the service mix to be based on individual
subscriber data criteria.
HP NGIN solutions have a layered architecture, and allow clear definition of
solution components that can be reused in different configurations:
HP OpenCall Signaling components, deployed by 40 of the worlds top
service providers, delivers a solid base at the core of the solution.
HP Service Execution Environment (SEE) provides a common Java-based
execution environment, shared across by HP Network IVR solutions, allowing an
IT-approach to telecom applications development. Common connectors enable
applications to share these resources, as well as to simplify the integration of
multiple HP solutions into the network. HP SEE operations administration and
management is based on Service Availability Forum (SAF) standards, which
enhance portability and integration capabilities, as well as provide a common
framework for application scalability.
HP Charging Gateway solution: This solution links the service providers

back-office online charging system with core telecom networks, and controls the
calls and sessions in real time. It facilitates the replacement of IN prepaid systems
approaching their end-of-life with a cost-effective real-time convergent charging
solution that can enrich the systems charging capabilities.
HP OpenCall Convergent Communication Platform (OCCP) provides

many of the building blocks needed to adapt to different network call/session
control (INAP, CAP, B2B SIP, and Diameter), making it possible to adapt to external
systems (legacy service control platforms, Online Charging, and Service Delivery
Platform), as well as to orchestrate different real-time service elements based on
specific subscriber profiles.
HP Service Broker solution: This solution orchestrates multiple services

on the same session using highly configurable criteria to allow sophisticated
service chaining. It may include legacy services on existing IN platforms from
HP NGIN applications provide the application services, as well as the database

provisioning and network IVR (self-care) modules necessary to integrate and deploy
a service in a live network.
Solution value
Increases efficiency and reduces both costs and risks
Why HP?
Feature-rich portfolio of services with emphasis on social networks and
cost management
- Multi-application hosting environment
- Proven solution sets
- Customer self-provisioning functionalities
- Customizable charging features
- Accelerates time-to-market
- End-to-end solution, enabling quick delivery and implementation timelines
- Simplified interoperability testing and easier ongoing service maintenance
Provides services that can be quickly fine-tuned to meet varying market needs
Partnerships with leading technology innovators enables each solution to be
tailored to the specific situation
Reliability, scalability, and performance proven in deployments worldwide
HP NGIN solution architecture
SDP
HP Network
IVR solutions
HP NGIN solutions
Provisioning Interface
HP IN IVR
Application database
BSS
Online
Charging
HP
Charging
Gateway
HP
Convergent
VPN
HP
Pay4Me
HP
Community
Charging
HP
Service
Broker
HP
Prepaid
IVR
HP OpenCall Convergent Communication Platform

Real Time Orchestration Engine
OSS
Network session control
(INAP, CAMEL, SIP, Diameter...)
Operations
Activation
Legacy
SCP
Service adapters
(Charging, Parlay X, SIP AS, CAMEL/INAP SSF...)
HP SEE (Java, Protocol Connectors, High Availability, OAM events and alarms
HP SEE
HP IP-STG
HP OCMP
2G/3G
NGN/IMS
Remote
SIP AS
27
HP Next Generation Messaging

Why HP?
Consumers expect a more personalized messaging experience, and the HP NextGeneration Messaging solution gives it to them. The solution offers rich and engaging
messaging, including voicemail, missed call notification, videomail, visual mail,
and voice SMS. Users can opt in and out of services as they please, while a unified
message store enables service providers to store and manage all voice and video
messages. Further, it protects investments, because its designed to work across
todays networks, as well as the next generation, using a common media platform
and consistent architecture.
Proven expertise in deploying next-generation messaging

solutions with leading service providers
Solution value
Reduces total cost of ownership (TCO) through media server
consolidation, a unified message store, and media resources
reallocation
Experienced, globally-available personnel provide

responsiveness and commitment
Customization flexibility through complementary HP and
partner offerings and standards-based platform and
technologies (VXML, CCXML)
Leverages a blueprint for further expansion towards other
messaging or rich communication applications
Standards-based HP solutions enable a modular approach
while eliminating vendor lock-in.
Enhances the user messaging experience with alternatives for

non-voicemail users, single inbox, and service level flexibility
Enables transformation of the network through progressive
move to the next-generation network (NGN), accelerated roll out of new features and IMS readiness
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
Voicemail
Standard email server

interface: IMAP and
SMTP.
Storage: RAID 5, 146 or
300 Gb per disk, 4,00
Gb total.
HP ProLiant DL 380
G5 servers
Project specification,
customization, software
installation, configuration
and integration tests,
support of acceptance
tests, operations training,
pilot support, roll-out
support.
Visual Mail (client- or

MMS-based)
Voice SMS
Videomail
HP OpenCall Media
Platform, based on open
standards: VoiceXML,
CCXML, Netann,
MSCML.
28
HP DL385 G2
servers
HP BladeSystem
servers
Value Added Services: HP Next Generation Messaging
Data layer
Subscriber
profiles
Message
store
Solution
database
Configuration
server
Application layer
Notification
server
Call
completion
application
Next
generation
messaging
application
Telephony
user
interface
renderer
Network access layer
Signaling
access
Media
access
VoiceXML
browser
29
HP Business Services overview

The Small-to-Medium Business (SMB) market presents rich revenue opportunities for fixed line, broadband, and mobile service providers, especially those who can offer
innovative business solutions through a Software as a Service (SaaS) model. This cost-effective model appeals to SMB customers who get top-of-class services without heavy
investment in infrastructure and staffing. HP Business Services solutions enable service providers to offer fully integrated solutions through SaaS models for the SMB market.
HP Business Services solutions feature comprehensive IP telephony business-oriented solutions, such as IP Contact Center, Unified Communication, Video Surveillance, and
Aggregation Platforms for SaaS model services. These proven services can help you take your business communications to a superior level of productivity.
30
Business Services - HP Video Surveillance solution

Why HP?
HP Video Surveillance offers end users the ability to accessthrough their mobile
phones or PCsenhanced real-time video surveillance content that is captured by
3G and IP cameras. These images can be taken from the home or office, at security
checkpoints, or in potentially hazardous locations, any time around the clock. If
intruders or unexpected events are detected, an alarm can be triggered and a
notification sent to the user prompting action. For service providers, this solution
presents an opportunity to capture and grow new revenue, while drawing customers
away from the competition.
Proven solutionthree-year HP Video Surveillance solution

deployment experience
Knowledge acquired as a key provider in ADSL networks worldwide
End-to-end elements ensuring 3G and IP services success: consulting, trials,
solution design, deployment, and support
Saves time and money by providing both broadband and mobile access with
focus on HP and third-party product integration, rather than development from
scratch
Solution value
Drives incremental revenue from additional monthly fees, increased airtime,
resell/lease of accessories and storage, and installation
Addresses both broadband and mobile users
Attracts premium customers
Delivers new user experience and sets brand apart
Provides additional flexibility through the ability to offer as a standalone service
or integrated in a service bundle
Engages customers with an innovative fixed-mobile converged service
Offers compatibility with leading 3G/IP cameras and sensors
Solution components
Application
Partners
Enabling Software
Operating Systems
Hardware
HP Services
Video Surveillance
Vivotek
HP OpenCall Media Platform,

based on open standards:
VoiceXML, CCXML, INAP and
CAMEL, Netann, MSCML
Red Hat Enterprise

Linux
HP ProLiant DL 380 G5 servers
Project specification, customization,

application development and
migration, software installation,
configuration and integration
tests, support of acceptance tests,
operations training, pilot support,
roll-out support
Axis
Video and Audio codecs:

H263,H264
HP DL385 G2 servers
Radvision VGW
31
Business Services - HP Video Surveillance solution
continued
HP Video Surveillance Solution
Network cameras
ADSL modem
Monitoring
Camera stream capturer
(RT visualization, recording)
IP core
Oracle database
MJPEG Image capturer
(Videowall)
Domain controller (OpenLDAP)

OC SEE Application server
(PM, AR, WP, VW logic)
H.324M video GW
VSS portal internet account
VSS mobile CS Video portal
NAS storage (HP MSA + HP Poly Server)

VSS mobile CS
video portal TUI
OCMP Media server
3G video phone
PLMN
(3G)
VSS mobile
PS portal
$$$
SMS notifications
SS mobile PS client
32
Billing
Business Services - HP Aggregation Platform For SaaS solutions

Solution value
The HP Aggregation Platform for SaaS is positioned to facilitate and standardize the
processes for service providers to enable a SaaS business model and product offering
for communication and IT services. The Aggregation Platform eases the integration
of these IT/communication SaaS services into the service provider environment and
expedites the delivery to SMB customers. The Aggregation Platform is also a key
component of the HP Communications as a Service (HP CaaS) program, providing
wireless, wireline, and broadband companies with four key business applications
(unified communications, self-service interactive voice response, IP contact centers, and
video surveillance) that can grow the enterprise side of their businesses by providing
SMBs with one-stop shop outsourcing. The HP Aggregation Platform for SaaS also
provides a means for service providers to extend their offerings to infrastructure as a
service, management as a service, and custom offerings.
The HP Aggregation Platform for SaaS:
From the service provider perspective, the Aggregation Platform for SaaS serves as
the single point of access for all applications (SaaS services). It enables operators to
create a SaaS marketplace portal where SMB customers can discover SaaS products
and bundles, run trials, subscribe to services, and consume them. It also provides an
environment for marketing to develop and price bundles and enable efficient lifecycle
management of SaaS service and providers. The platform supports the standard
functions that are customary for this type of environment, such as:
Increases service adoption by providing easy self-provisioning by the SMB
User provisioning into SaaS services

Customer charging by leveraging the existing service providers BSS systems
Support charging models relevant to SaaS business model (trial, subscription,
and pay-per-use)
Enables the rapid introduction of relevant revenue-generating services leveraging

SaaS delivery and business model
Helps reduce the capital expenses service provider incur as they launch new
services by enabling single integration into service provider OSS/BSS
Helps manage a large portfolio of services with limited effort
Enables launch of new services with a limited investment and risk
Facilitates the creation of attractive packages/bundles for various market
segments, including IT and communication services
Keeps and attracts new end users with a flexible SaaS Marketplace Portal where
customers can discover, test, buy, and manage their services
Why HP?
Suite of market-validated communication solutions, providing fast ROI
Combined with an open SaaS platform enabling other additional HP and
third-party SaaS services
Opex-based financial proposition using SaaS business model
Strong system integration capabilities with IT/Network, from market validation
to full support
Power of HP brand in the SMB space
Storefront/Marketplace portal where customers can discover the products and

bundles using an easy to use Web application
Revenue management between service providers, SaaS providers, and resellers
Allows service providers to manage revenue streams due to reseller partners
Monitoring the availability of SaaS services to guarantee service level agreements
33
Business Services - HP Aggregation Platform For SaaS solutions

HP Aggregation Platform for Saas
(2) Definition of product

offers to be proposed
to customers
(!) SaaS Service Management

and Integration
Service
Service Ingestion
Product
Offering
Service
Introduction
Process
SP - enabled
SaaS
Operations,
Business
Support
Systems
(4) Operations,
billing, settlements functions
34
Product
Consumption
(3) Sell product

offers to customers through
a web portal
continued
HP RealTime Business
Support System Solutions
Its a new service world. Online, on-demand and
on-the-go, todays communications customers expect
personalized offerings, ubiquitous access, broad
choices and reliable, seamless experiences. They
depend on their service providers to communicate,
exchange information, get up-to-date and be
entertainedand all of it done in real-time.
new service world. By tightly linking network data,

customer data, and services in real time, the solutions
enable dynamic, better-informed decision making. HP
RealTime BSS solutions span Policy and Charging while
HP has also partnered with leaders in the industry to
provide complementary solutions to solve specific needs.
The HP RealTime BSS solution enables Communications

Service Providers (CSPs) to deliver managed customer
experience, greater loyalty and higher revenues in the
Whether its monetizing new services, ensuring fair

usage, providing parental control, preventing bill shock,
thwarting fraud, reducing revenue leakage, retaining
customers or complying with authorized organizations
requirements, HP RealTime BSS meets these needs across

both the traditional and new service worlds.
HP RealTime BSS is supported by a common real
time BSS software platform for ease of deployment
and management. With proven throughput and
scalability for carrier-grade requirements, standardsbased integration and affordability using standard IT
platforms, HP uniquely addresses the network and IT
needs of the evolving real time BSS marketplace.
HP RealTime BSS Solution

HP RealTime BSS Solution
HP CMS Solution Services:
Consulting (SCS)
Policy and Charging solutions

Subscriber, Network
and Application Policy
Real Time Charging &
Meditation
Delivery (SDS)
Revenue Intelligence solutions

Fraud Management
Revenue Assurance
Powered by HP SNAP and HP IUM
Powered by HP CentralView
Management (SMS)
Investigation solutions
Data Retention
Lawful Intercept
Request Management
Powered by HP DRAGON
Enable, monetize, analyze and comply across both new and traditional services
HP RealTime BSS platform
Partners
35
Revenue Intelligence - HP CentralView

Available solutions include:
In the competitive marketplace, every customer transaction must be scrutinized for

maximum revenue generation, optimization, and protection. HP Revenue Intelligence
is based on HP CentralView and features modular, tightly-integrated applications
that offer monitoring and business intelligence (BI) analysis capabilities to transform
your data into right-time, actionable knowledge, enabling better business decisions.
Each application provides the insight to solve a specific revenue challenge. With
the knowledge harnessed, you can better plan new services, increase advertising
effectiveness, retain customers, optimize dealer channels, and safeguard revenues.
Fraud Management applications:
HP Revenue Intelligence applications can be implemented as either standalone or

in any combination. Additionally, the applications share an underlying flexible,
open, standards-based platform that accelerates deployment while reducing cost of
ownership and can be used to create new solutions for unique needs.
Revenue Leakage Control
Fraud Risk Management

Dealer Performance Audit
SIM Gateway Fraud Control
Roaming Fraud Control
Subscription Fraud Control
Credit, and Revenue Assurance and optimization applications:
Credit Risk Control
Video Usage Insight
Customer Retention Maximization
Solution components
Application
HP
HP
HP
HP
HP
HP
HP
HP
HP
HP
36
CentralView
CentralView
CentralView
CentralView
CentralView
CentralView
CentralView
CentralView
CentralView
CentralView
Credit Risk Control

Customer Retention Maximization
Dealer Performance Audit
Fraud Risk Management
Roaming Fraud Control
SIM Gateway Fraud Control
Subscription Fraud Prevention
Video Usage Insight for cable
Video Usage Insight for IPTV
Partners
Enabling Software
Operating Systems
Hardware
HP Services
HP Business
Intelligence
Oracle
HP CentralView,
Partner software
HP-UX
HP Integrity servers
HP Solutions Consulting,
Delivery and
Management Services
SAP Business
Objects
SPSS
Solution value
Enables business-wide revenue intelligence
Transforms data into actionable knowledge for better decision-making
Breaks down data and functional silos
Adapts readily to unique circumstances with modular, extensible components
Adjusts to your requirements with reports and interactive dashboards that
display timely information
Improves financial performance while you protect, grow, and optimize
your revenue
Why HP?
More than 15 years of proven, industry-specific success in providing successful
revenue intelligence solutions for 90+ providers worldwide
Complete and efficient, with monitoring and analytics supported by robust case
and workflow management
Out-of-the-box solutions for specific revenue challenges, and which grow with
your needs
Single vendor accountability for software, hardware, services, and support
Predictable capital/operating expenditure
Delivers proven ROI with lower total cost of ownership (TCO), through solutions
that are open, adaptable, extensible, scalable, and based on a common platform
HP CentralView solutions solve critical revenue challenges

Subscription
Fraud
Prevention
Customer Service
Strategy and Planning
Sales and Ordering
Activation
Service Change
Billing and
Collections
Usage
Termination / Churn
Credit Risk Control
Fraud Risk
Management
Video Usage Insight
Customer
Retention
Maximization
Legend: HP CentralView solutions
Dealer
Performance
Audit
Customer Lifecycle
Roaming
Fraud Control
SIM Gateway
Fraud Control
37
Investigations: Request Management, Lawful Intercept, and Data Retention - HP DRAGON

Communications technology is at the heart of the global fight against terrorism, child
exploitation, drug trafficking, and other serious crimes. Law enforcement is asking
more of service providers; both heightened cooperation and expanded capabilities.
Lawful requests for communications information to support criminal investigations
must be fulfilled in a timely manner. Service providers need a cost-effective way
to manage these requests. They need to quickly identify, locate and retrieve data
surrounding historic activity, perform real-time interception of content, and deliver it
securely to authorities with the appropriate permissions.
HP DRAGON:
Delivers an end-to-end solution for all three areas of Investigation Support
Systems (ISS)
- Request management, lawful intercept, and communications data retention
functionality in a single solution
- HP guidance manages the entire process from initial consultation and solution
design through delivery, implementation, training, and ongoing support services
- high-performance hardware and adaptable software
Enables a real-time approach to ISS

- Fulfills regulatory mandates for rapid response
- Features seamless integration with Law Enforcement Agency (LEA) systems for
request fulfillment
- Captures communications (both traditional and new IP-based services) in real time for lawful interception
- Real-time collection of communications data for data retention
- Built on an open, modular architecture provided by the HP RealTime
BSS Platform
Speeds the time to benefit while mitigating risk
- Configurable solution shortens deployment time and cost while providing agility
to meet future requirements
- Implemented through a proven deployment methodology by highly-experienced,
locally available HP personnel
- Leverages technologies proven successful in more than twelve years of
deployments around the world
HP DRAGON architecture
Law Enforcement Agency
Communications Service Provider
HP DRAGON
Secure portal
Communication network infrastructure
Users
38
HP DRAGON
Data Retention
HP DRAGON
Request
Management
Users
LEA monitoring
center
Users
HP DRAGON
Lawful intercept
HP
DRAGON
core
Solution value
Delivers a purpose-built solution for communications data retention, request
fulfillment, and integration based on HP expertise and intellectual assets
Increases flexibility through simple configuration, not customization, to speed
deployment, and reduce cost to implement new functionalities
Provides efficient request fulfillment for both retained data and lawful intercept,
dramatically reducing cost of fulfillment
Delivers scalability in performance, capacity, and functionality
Lowers risk through demonstrated success in more than a decade of complex and
varied deployments
Integrates with existing operations support systems (OSS), business support
systems (BSS), and intelligence support systems (ISS)
Why HP?
Proven solutionoperating now with over twelve years of deployment
Leads the market in Data Retention (according to Yankee group and
other analysts)
Uniquely capable of delivering a complete end-to-end intelligence support
systems solution
Local HP personal available worldwide
Highly-scalable, leveraging HPs broad range of servers and storage
Alliances with leading vendors and industry organizations
Thought leader in industry standards, including the new ETSI Retained Data
Handover Interface and ETIS
Hosted and outsourced solutions are available through HP Enterprise Services
Solution components
Enabling Software
Operating Systems
Hardware
HP Services
Data Retention
HP DRAGON
HP-UX
HP Storage
Request Management
HP DRAGON
HP-UX
HP Storage
Delivery and
Management Services
Application
Partners
Data repository
Oracle
HP-UX
HP Storage
Data repository
Sensage
HP Storage
Lawful Intercept
AQSACOM
Lawful Intercept
Trovicor (formerly
NSN Intelligence
Solutions)
LEA monitoring center, analytics,

and case management
Trovicor (formerly
NSN Intelligence
Solutions)
39
Policy and Charging - HP SNAP

Service providers are seeking to manage data services volume growth, control network
costs, manage and monetize usage, and provide personalized services to their
customers. HP Policy and Charging solutions provide a rich feature set that enables
service providers to address key issues such as fair usage, parental control, premium
charging, tiered services, identity management, service promotions, congestion control,
and regulatory compliance. HPs Policy and Charging solution portfolio consists of
solutions for policy management, real-time charging, and mediation.
For policy management, HP offers HP Subscriber, Network, and Application
Policy solutions (HP SNAP). The HP SNAP product suite includes HP Unified Policy
Manager (PCRFPolicy and Charging Rules Function), HP
RealTime Charging (OCS online charging system), HP Dynamic Profiler (intelligent

subscriber profiling), and HP Promotion and Campaign Manager (targeted
promotions). Components can be deployed in any combination or as a complete,
pre-integrated solution.
HP SNAP delivers network, application, and subscriber-aware policy rules to
accurately apply fine-grained policies across voice, data, and video networks.
Network resources, subscriber data, and application information come together
in real-time and resources are managed down to the individual subscriber, driving
revenue generation through personalized services while ensure efficient network use
and managed customer experience.
Solution components
Enabling Software
Operating Systems
Hardware
HP Services
Policy and Charging Rules Function

(PCRF)
HP Unified Policy
Manager
HP-UX
HP 9000 servers
Intelligent subscriber profiling
HP Dynamic Profiler
Microsoft Windows
Online charging
HP ProLiant servers
Delivery, and
Management Services
Promotions and campaigns
HP Promotion and
Campaign Manager
Bill Shock (Roaming Cost Control)
HP Bill Shock Solution
Application
40
Partners
Policy Enforcement
Allot
Multimedia network media gateway
Starent
Billing
CBOSS
Rating
Highdeal
Billing
Interact
Billing
LHS
Billing
Oracle
HP Storage
Solution value
Policy Management Components
Helps to generate additional revenue using

personalization, bundling, promotions and loyalty
programs, rather than competing on flat-rate pricing
Enables charging for unique or personalized services in
distinct ways
Enable real-time innovative service solutions such as fair
usage, tiered services, account controls, targeted promotions and
much more
OSS
HP NGOSS
Subscriber Profile
Repository
HP Dynamic
Profiler
CRM
SDP
HP SDP
Deliver real-time personalized services and promotions to

each customer
Deliver managed customer experience across fixed and
wireless networks
Optimize and control networks resources in real-time
Customer
intelligence
Strategic
marketing
Access
Network
Reduces costs by using an advanced IT solution versus

legacy IN systems
Capacity
planning
Policy
Enforcement
HP Partner
PCRF
HP Unified
Policy Manager
Active Mediation
HP IUM
Advertising
Billing
Built on the HP RealTime BSS platform for lower TCO and

better scalability
Partner
settlements
Single solution across prepaid and postpaid models

Pre-integrated with BSS/OSS systems, partners, and platforms
Why HP?
HP is the leader in IT platforms, with associated benefits
proven in global deployments in Tier 1 and 2 customers
HP SNAP
Subscriber
Notification
Server
Integrated into
HP UPM
Online Charging
System
HP RealTime
Charging
Promotions
HP Promotion &
Campaign
Manager
Modular, out-of-the box solutions are easy to configure and

change
Best-in-breed partnerships offer solution flexibility
Unique experience combining Telecom network and IT
assets that reduces risks and costs
Standards-based for best path to NGN and IMS-based services
Benchmarked on high performance, scalable, low-cost platforms
41
Policy and Charging - HP RealTime Charging

Solution value
Increased adoption of converged services is placing a heavy burden on charging and

billing systems, introducing new service models and massive transaction volumes that
can overstress legacy systems. HP RealTime Charging capably handles these extreme
volumes with globally-proven benchmarked performance. The solution delivers high
throughput and low latency for instant authentication and authorization of services,
and delivers massive scalability to answer customer uptake of services. It provides the
end-to-end session management, service access control, charging control, and billing
integration required to roll out new, converged voice and data services faster, and bill
for them in real-time. The solution supports a variety of charging scenarios, with less
risk and reduced complexity. Deployed worldwide, the solutions modular, standardsbased foundation supports flexible deployment scenarios, from phased evolution of
prepaid to next generation, IMS, and Web 2.0 services.
Accelerates growth
Rapidly deploy high-value services
Helps to generate additional revenue using bundling, promotions and loyalty
programs, rather than competing on flat-rate pricing
Enables you to charge for unique services in discrete ways
Deliver personalized service plans to promote loyalty and maximize profit
Scales easily to handle geometrically-expanding data volumes
Reduces costs by using an advanced IT solution versus legacy IN systems
Systems consolidation
Unified platform for same services across prepaid and postpaid models
Flexible architecture to facilitate fast and simple innovation and reaction to
market changes
Mitigates risk through a measured evolution:
- Stepped approach to convergence
- Existing systems not disrupted
- Fits into all deployment scenarios
- Pre-integrated with BSS/OSS systems, partners, and platforms
Solution components
42
Application
Partners
Operating Systems
Hardware
HP Services
Billing
CBOSS
HP-UX
HP 9000 servers
HP Consulting
Rating
Highdeal
Microsoft Windows
HP Customer Support
Billing
Interact
HP ProLiant servers
Billing
LHS
Billing
Oracle
Policy Enforcement
Allot
Multimedia network media gateway
Starent
HP Storage
Why HP?
HP is the leader in IT platforms, with associated benefits proven in global

deployments in Tier 1 and 2 customers
Modular, out-of-the box solutions are easy to configure and change
Best-in-breed partnerships offer solution flexibility
Unique experience combining Telecom network and IT assets that reduces risks
and costs
Standards-based for best path to NGN and IMS-based services
Benchmarked on high performance, scalable, low-cost platforms
43
Policy and Charging - HP Internet Usage Manager

Embraces industry standards and frameworks, including IP Multimedia Subsystem
HP Internet Usage Manager (IUM) offers active/convergent mediation for complex,

real-time, multi-technology event collection and processing for online and offline
charging. The solution supports the convergence of fixed and mobile servicessuch
as voice, data, and broadband across ADSL, cable, VoIP, and IPTV. HP IUM is
a single, cost-effective platform for triple/quad play offerings, providing insight
into network and customer usage patterns, and includes usage accounting and
consumption billing capabilities. Capturing all customer transactions, HP IUM
supplies this critical data to downstream business support systems, including online
charging, data retention, policy management, business intelligence, settlement, and
marketing, expanding its value into capacity planning, subscriber analytics, and
fraud management. Built on high-performance, scalable cost-effective HP architecture,
HP IUM handles the tremendous growth of mobile data traffic and meets the demands
of next generation and IMS services.
(IMS), NGN, service-oriented architectures, and related protocols
Solution value
Thought leadership in standards organizations
Enables new and expanded revenue streams and quicker time to market
Supports rapid creation, testing, and withdrawal of services
Offers modular, configurable templates
Reduces complexity of service deployment
Performs complex correlation of IP events
Supports staffing efficiencies with Web-based operations management
Enables phased transition to next generation and IMS services
44
Combines HP expertise in Telecom and IT systems

Built on the HP RealTime BSS platform, for lower TCO, reduced risk and
better scalability
Why HP?
#1 in Mediation market share
15+ years of proven innovation for mediation with 160+ global deployments
Purpose-built for IP-based services and standards
Industry best practices developed by mediation and charging teams worldwide
Unique HP ability to combine Telecom and IT assets: platforms, products,
and services
HP IUM
Partner
Mgmt
Billing &
Rating
Marketing
CEM
Data Retention
RA & Fraud
Internet Usage Manager (IUM)

Convergent / Active Meditation
Voice/video
data/content
Fixed-Mobile-Converged networks
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
Active and
Convergent
Mediation
HP IUM
HP-UX
HP 9000 servers
Microsoft Windows
HP ProLiant servers
HP Solutions
Consulting, Delivery,
and Management
Services
HP Storage
45
Next Generation Operations

Support Systems
The HP Next Generation Operations Support System (NGOSS) Solution helps
communications service providers enhance operations support system flexibility and
shorten time-to-market for new services, while reducing the costs of both operations
and ownership of their OSS environments. HP addresses both Fulfillment and
Assurance with a ready-for-telecom infrastructure, as well as support for the new IT
infrastructure that is rapidly becoming part of todays telecommunications landscape.
The HP NGOSS Solution includes Solutions Consulting Services (SCS) for all aspects
of an OSS project, coupled with a complete Fulfillment and Assurance product offer
including strategic partners, HP hardware, as well as comprehensive delivery and
support services.
In modernizing the OSS, HP integrates people, processes and technology to deliver
solutions that:
Rationalize and unify business processes to increase agility
Implement a next-generation OSS architecture that can be cost-effectively
expanded as needed
Address requirements across Fulfillment and Assurance including
standards-based integration
Feature fast, non-disruptive deployment programs that mitigate risk and
deliver better business outcomes
The HP NGOSS solutions portfolio is organized into two functional domains:
Fulfillment and Assurance. The portfolio features a broad, integrated application
46
suite, addressing all major OSS functions, enabling HP to provide a complete and
cost-effective OSS solution.
HP NGOSS solutions enable a true service-oriented architecture (SOA) OSS. They
incorporate the full range of HP Software, as well as offerings from partners, and
deliver a robust set of carrier-class, commercial-off-the-shelf (COTS) applications.
Combining expertise based on industry standards as well as practical project
experience, these applications include business processes and flows, pre-built
information models, management capabilities, and a library of plug-ins to address
the ongoing convergence of telecom and IT.
The solutions are implemented by HP Consulting and Delivery teams utilizing a
unique set of methodologies and best practices to drive a comprehensive and
consistent approach to OSS transformation. This field-proven approach enables
service providers to achieve significant and ongoing cost reductions, increased
visibility and control, and faster response to market shifts. The entire HP NGOSS
Solutions portfolio is driven by industry standards such as OSS/J, Enhanced
Telecommunications Operations Map (eTOM) and IT Infrastructure Library (ITIL),
and draws upon both HP intellectual assets and deep industry expertise developed
through decades of complex deployments worldwide.
People, processes, and technology come together in high-value HP NGOSS solutions,
delivering the business outcomes providers wantmore satisfied customers, increased
revenue, lower costs, and easier, more rapid deployment of new services.
HP NGOSS Assurance
Assurance is vital for any Next Generation Operations Support System (NGOSS)
deployment. The HP NGOSS Assurance solution offers a comprehensive integrated
portfolio of Assurance solutions and services that help communication service
providers ensure that business and customer expectations are met, while providing
sophisticated features that improve service and network operations efficiency.
These integrated products provide an end-to-end view of the service and network
infrastructure, encompassing the IP, IT, and telecom domains, and the services that
span these domains.
The HP NGOSS Assurance solution consists of hardware, software, consulting and
integration services, and addresses the following key functional Assurance areas:
Problem Managementfeatures a repository, along with a workflow for

problem resolution, as based around the ITIL service desk concept and
implementing the eTOM problem management function
Service Managementmonitors the quality of service being delivered to
ensure it meets customer expectations, whether formal, through a service level
agreement (SLA), or informal
Fault Managementprovides a consolidated real-time view across all network
and service domains, deduced from domain-specific collection and processing of
alarms, and including correlation and root cause analysis
Performance managementcollects performance data and key performance
indicators, generates threshold events, and provides reports for trend analysis and
capacity planning
HP NGOSS Assurance
Problem Management
Service Management
Inventory
Service
Inventory
Service Quality
Service
Level
Agreement
Trouble
Ticket
Quality of
Experience
Service Health
Discovery &
Reconciliation
Performance Management
Fault and Event Management

Correlation
Resource
Inventory
Performance
Reporting
Fault
Management
Probe
Systems
47
HP NGOSS Assurance
continued
Solution value
Why HP?
Lowers risk and total cost of ownership (TCO) through a single vendor-supplied
solution across all key areas
Deployed across hundreds of fixed and mobile operators around the world
more than 250 deployments of HP TeMIP alone
Provides consolidated service health views across converged telecom and

IT environments
Lower total cost of ownership through expertise gained from hundreds of

successful projects, proven standards-based integration, and the broadest
OSS solution offering in the industry from a single vendor, spanning fulfillment,
assurance, and mediation
Enables proactive detection of service issues with automated trouble ticket

creation, root cause analysis, service impact analysis, and service quality
monitoring
Increases overall network and service availability
Solution components
Application
Enabling Software
HP NGOSS Assurance
48
Trouble Ticket
HP Service Manager software
Service Quality
Service Level Agreement
Quality of Experience
Partner software
Service Health
HP TeMIP Service Console
Fault Management
HP TeMIP software
HP Network Node Manager
HP Operations Manager
Correlation
HP Unified Correlation Analyzer
Performance Reporting
HP Performance Insight with CMS Performance Reporting Solution
Discovery and
Reconciliation
HP Discovery and Dependency Mapping (DDM)

HP Unified Topology Manager
Service Inventory
HP Universal Configuration Management Database
Resource Inventory
Partner software
Probe Systems
HP Route Analytics Management System

Partner software
Operating Systems
Hardware
HP Services
HP-UX
Microsoft Windows
HP-PA-RISC
HP Solution
Consulting
Services
Sun
Sun Solaris
HP Solution
Delivery Services
HP Solution
Management
Services
HP NGOSS Assurance - HP Service Quality Management Solution

HP Service Quality Management Solution (HP SQM) manages service quality
from end-to-end, enabling service providers to optimize and consolidate their
operations processes and shorten the delays in service problem identification
and resolution. The proven HP SQM second-generation platform provides
a comprehensive service quality management solution that enables service
providers to manage services and monitor associated service levels, and support
Quality of Experience (QoE) across the entire network and IT infrastructure. Based
on a modular, standards-based, pre-integrated framework that has been designed
to evolve with your needs and growth, HP SQM provides guided workflows and
customizable alarms. These can be triggered or email messages generated to
alert the appropriate personnel to take action before service level agreements are
violated or the customer experience suffers.
Operations can be optimized by simply configuring the solution to help prioritize
response according to the most profitable services and customers, QoE metrics, or
other pertinent criteria. This targeted service quality information can be automatically
delivered to the relevant groups inside your organization, allowing them to focus on
the most critical issues. Further, the HP SQM solution provides end-to-end monitoring
of the service infrastructure to enable more efficient resource usage and aid in
capacity planning.
Solution value
Key features
Provides real-time monitoring and reporting of service levels, quality of service,
and QoE, with prioritized response to service issues
Includes service models, key quality indicators, and service components library
Delivered with adapters for off-the-shelf integration with reporting sources
Integrates with operations support systems to offer alarms, reporting of service
quality violations, launching tickets, or starting diagnosis
Provides an end-user experience view
Cuts costs and increases agility with dynamic service discovery and
synchronization
Why HP?
Capabilities proven through more than 20 complex deployments worldwide
Ability to bridge IT and telecom service quality measurements to provide a
single view
Off-the-shelf packages for different service types reduce product deployment
time and risk
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP NGOSS Assurance
HP Service Quality
Management Solution
HP-UX
HP Integrity
servers
HP Solution Consulting Services
Service Quality
Service Level Agreement
Microsoft Windows XP
HP Solution Delivery Services

HP Solution Management Services
49
HP NGOSS Assurance - HP Performance Reporting Solution

Solution value
The HP Performance Reporting Solution deals with the measurement, monitoring, and
reporting of key performance metrics and thresholds for next generation networks and
services.
Key features
HP Performance Reporting Solution is based on the HP Performance Insight product.

HP Performance Insight software is a highly scalable and customizable reporting
tool that collects, processes, analyzes, and summarizes management data from the
most complex multivendor, multi-technology networks to build end-to-end service
performance views.
HP Performance Insight software comes with standard report packs such as System
Resource report pack, Interface report pack, Quality Assurance, MPLS/VPN, and
many others. HP Performance Reporting Solution complements the existing standard
product report packs with an expanding Telecom report pack library including
Wireless and Transmission and other network domains. You can customize the outof-the-box reports, create new reports and pull in new sources of data to report on.
HP Performance Reporting Solution gives you the flexibility you need to report on the
data that is most important to you and your customers. HP Performance Reporting
Solution is flexible and scalableto meet the diverse business requirements of smaller
operators up to the worlds largest carriers.
Collects raw performance data or counters by polling the network at

regular intervals
Converts the raw data into KPIs using pre defined formulae
Aggregates the data at various levels
Summarizes the data for various time periods
Produces regular or on-demand reports containing the KPI data
Flexible reporting system for administrators to quickly configure and
deploy reports
Feeds alarms into a fault management system based on KPI thresholds
being breeched
Provides hot-spot analysis based on maximum or minimum KPI values
Supports capacity management based on trend analysis
Why HP?
Solution based on widely-deployed HP Performance Insight product
Capabilities proven through more than 1000 Performance Insight
deployments worldwide
Depth and breadth of industry experience, expertise and assets
30+ years experience developing OSS solutions for communications
service providers
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP NGOSS Assurance
HP Performance Reporting Solution
HP-UX
HP Performance Insight
Microsoft Windows XP
Performance Management

50
HP NGOSS Assurance - HP TeMIP

HPs flagship operations support systems (OSS) product, HP TeMIP, helps operators
of fixed, wireless and data/IP networks stay ahead of the competition by reducing
network downtime, improving service quality, and quickly identifying the availability
of resources. HP TeMIP has been proven successful in managing everything from
smaller networks to some of the worlds largest carrier networks for mobile, fixed
line, transmission, cable operators, Internet service providers, satellite operators,
and corporate or government communications networks. HP TeMIP can be seen as
a framework for building OSS Service Assurance applications, because its use is
not restricted to pure Fault Management. TeMIP is a Manager of Managers (MoM),
consolidating vendor Element Management Systems (EMS), and domain (e.g. IP,
IT) managers and can cover diagnostics, rules-based workflows, performance and
configuration. Proven successful in deployments worldwide, the TeMIP family provides
multi-vendor and multi-technology integration for switching and optical transmission,
IP and data, and cellular radio, including the migration to next-generation networks.
HP TeMIP is also sold via and with many leading network equipment providers.
Solution value
Key features
Automates and prioritizes key operations tasks, reduces downtime, improves
service quality, and increases operational efficiency
Delivers off-the-shelf connectivity to more than 200 kinds of network elements and
management systems with a low-cost approach for building and maintaining new
integrations.
Provides a rich set of features for alarm handling, root-cause and
service impact analysis, task automation, and state and configuration
management
Offers a complete, end-to-end view of services health
Implements compliance to major telecom industry standards (e.g.
NGOSS, MTOSI, and OSS/J) from 3GPP, TMF, IEEE, IETF, ITU-T, and
other standard bodies
Integrates seamlessly with other HP Software products and key partners
Why HP?
Proven deployments across more than 250 Tier-1 and Tier-2
communications networks worldwide
Relationships with major network equipment providerssuch
as Motorola, Huawei, Siemens, Marconi, Tellabs, and Ericsson
which help ensure up-to-date access to vendors equipment
Unique model- and rule-based correlation, task automation, and
service impact analysis technologies
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP NGOSS Assurance
HP TeMIP Framework
HP TeMIP Client
Integration with HP Network Node Manager
Integration with HP Operations Manager
HP TeMIP Development Toolkits
TeMIP Access Module Library
Liaisons with Inventory systems (HP and partners)
Liaisons with Trouble Ticketing systems (HP and partners)
Liaisons with Performance Managers (HP and partners)
Northbound applications and gateways
HP-UX
Microsoft Windows
HP-PA-RISC
HP Solution
Consulting Services
Red Hat Linux
Sun
Fault and Event Management
Sun Solaris
HP Solution Delivery
Services
HP Solution
Management
Services
51
HP NGOSS Fulfillment
HP NGOSS for Fulfillment is a multi-service, multi-technology solution that
comprehensively addresses service provider fulfillment processes for both high-volume
and tailored business services. The solution, which consists of hardware, software,
and services, prepares all the infrastructure elements required for taking and fulfilling
customer orders, and maintaining the associated resources. It is open and adaptable,
aligning with various industry standards and best practices like the enhanced Telecom
Operations Map (eTOM), Information Technology Industry Library (ITIL) and others.
Through process automation, HP NGOSS for Fulfillment shortens the time needed to
meet customer demand for services, helping to raise satisfaction and loyalty.
Solution value
Delivers a unified solution for multi-service and multi-technology fulfillment
Automates processes for predictable service deployment and optimized use of
the workforce
Accelerates order-to-delivery time and streamlines manual processes for

customer orders
Reduces mean time to install/configure
Why HP?
Proven versatility with deep assets developed through deployments across all
kinds of networks and services
Global strengths in consulting, integration, and support to reduce project risk and
enhance functionality
Standalone solution suitable for small to midsized CSPs and readily integrates
with partner products for larger scale environments
Ongoing, innovative investments that align with industry standards and partner
solutions to optimize efficiency and enhance the customer experience
Solution components
52
Application
Partners
ConceptWave
Enabling Software
Service Order
Management
Partner: ConceptWave
Product Catalog
Service Catalog
Service Inventory
HP Universal Configuration Management

Database
Resource Inventory
Partner software
Activation
Change
Management
HP Service Manager
Configuration
Management
HP Network and Server Automation

Operating Systems
Hardware
HP Services
HP-UX
HP Integrity Servers
Microsoft Windows
Server
Sun
HP Solution
Consulting Services
Sun Solaris
Red Hat Linux
HP Solution Delivery
Services
HP Solution
Management
Services
HP NGOSS Fulfillment solution areas
Order Management
Inventory
Product
catalog
Service inventory
Service
catalog
Resource inventory
Service Order
Management
Activation
Change and Configuration Management
Change Management
Activation
Configuration Management
53
HP NGOSS Fulfillment - HP Service Activator

Solution value
HP Service Activator (HPSA), and its suite of solutions, helps service providers
bring to market new service offerings quickly, consistently, and cost-effectively. This
robust provisioning and activation platform is comprised of adaptable workflows,
a service and resource inventory, an extensive catalog of network plug-ins, and
management and monitoring tools that help speed time-to-revenue and improve
the overall customer experience. The field-proven HP Service Activator defines,
organizes, and automates the many configuration tasks for servers, software, and
complete network infrastructure, as well as the applications that manage services.
With broad capabilities across order management, inventory, and activation, HPSA
transcends the boundaries of traditional service activation, resulting in more
efficient deployment of any type of service on any network infrastructure, significant
cost savings, and more satisfied and loyal customers.
Provides a flexible, multi-vendor platform with associated services for quickly

deploying solutions to todays multi-vendor, multi-domain fulfillment requirements
Automates activation and management tasks to lower operating expense and
improve margins
Delivers ongoing value through an open and extensible architecture that is
readily adaptable for unique customer-specific deployment scenarios
Helps open new revenue streams by offering packaged solutions that enable the
efficient deployment of Virtual Private Network (VPN), Carrier Ethernet and
Number Portability Services
Why HP?
Proven versatility with deep assets developed by experience with more than 80
complex deployments worldwide
Global strengths in consulting, integration, and support to enrich the customer
experience
Solutions seamlessly integrate across the OSS infrastructure to deliver powerful
capabilities for both current and next-generation technologies
Solution components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP-UX
Microsoft Windows Server
Red Hat Linux
Sun Solaris
Sun
Activation
54
HP NGOSS Fulfillment - HP Order Management

Solution value
HP Order Management solutions build on ConceptWaves Order Care suite. HP

Order Management provides process and data management to fulfill service
orders. The solution also coordinates with other B/OSS applications involved in the
management of services once active. Additional catalog management capabilities
make it easy to dynamically create and offer new services and products, and work
with Order Management processes to simplify and automate the complex lifecycles
of technology agnostic offeringsfrom concept through launch and retirement. HP
Order Management deftly handles orders by decomposing them into the constituent
parts that must be acted upon to fulfill the orders, and uses customized workflows and
business logic to ensure high performance orchestration of the processes required to
execute the orders. Streamlining the order fulfillment process results in reduced fallout,
faster time to revenue and enhanced customer satisfaction. Furthermore, seamless
integration with the existing B/OSS infrastructure, such as CRM, activation or billing
helps optimize IT investment and maximize operational efficiency.
Accelerates time to market of telecom and IT services

Catalog-driven solution maximizes automation and operations efficiency with
zero-touch delivery processes
Rapid Application Delivery improves deployment reliability, ROI speed and
consistency of customer experience
Open architecture and robust management tools offer flexibility and control to
adapt to market conditions
Why HP?
Based on proven, high performance order and catalog management products
from ConceptWave
Solution accelerators and extensions combine industry and OSS expertise
with best-practices
Delivery best practices using Rapid Application Delivery methodologies
HP NGOSS products and solutions are complementary to and integrate with
ConceptWave to cover the total Fulfillment order-to-cash lifecycle
Solution components
Application
Partners
Enabling Software
Operating Systems
Hardware
HP Services
ConceptWave
ConceptWave Order
Care
HP-UX
Service Order Management

Product Catalog
Service Catalog

55
Digital Media
Designed to deliver the rich capabilities needed for todays evolving media
environments, HP Digital Media solutions deliver a unique combination of media-specific
software, field-proven hardware, and global delivery and implementation skills. They
accelerate digital media workflows, enable more effective content management and
enhance the value of content from creation through delivery to the end user. For any
type of content, delivered to any type of device, anytime that users demand it, HP Digital
Media solutions provide cost-effective, easy-to-implement capabilities for todays evolving
media environments. We have a record of success in helping digital media companies
integrate and automate their digital processing workflows, increase efficiency, and
drive greater value for their content assets. Our open, standards-based approach helps
to control costs and risks, while providing increased flexibility. As a leading innovator
in both IT and telecommunications, with a long history working with the distribution
channels, HP can help you move faster than traditional media suppliers or classic IT
system integrators. We offer a comprehensive portfolio of capabilities that support the
imperative to go digital across the content workflow.
These include:
HP Media Control solution family, for effective and efficient scheduling, delivery,
and monitoring of content to ensure quality of experience

HP Media Workflow solution family, featuring pre-defined offerings geared

toward specific media workflow functions, utilizing HP Media Workflow
Master, an enabling technology that streamlines and automates the workflow
experience while reducing costs across the digital media value chain
HP Media Storage, a centralized storage platform for high-speed content workflow

and integrated archive for retrieval of media assets, combined with CMS delivery
and consultancy services for a complete content management solution
As communications and media companies go digital, evolving towards a tapeless
environment and looking to offer new media online, they need an IT company that can
offer a full solution; one that is open and flexible. HP has exactly that, along with a
broad range of associated solutions and services that can streamline operations across
the enterprise.
.
56
Media Control - HP Control Room

High service quality is critical to customer satisfaction, and expanded content choices
are now the norm. As a result, the costs of monitoring large numbers of video
feedsoften 100 separate feeds or morefor quality at various points along the
workflow is pressuring the bottom line. The expense of monitoring and maintenance
is compounded by the common use of proprietary multi-image display hardware that
requires backhauling channels over expensive traditional video networks.
The HP Control Room solution uses off-the-shelf HP workstations and servers to receive
and view multiple unicast or multicast streams in a variety of formats. It then places
and scales them onto a single display with full video and audio monitoring and
enhanced alerts for situational awareness via traditional feed monitoring combined
with operational support systems (OSS). The solution features a scalable and
configurable tool that enables your organization to encode multiple IP and baseband
video feeds and store months of archived content. A simple and intuitive Web-based
system is used for content retrieval, making it easier than ever for users to find and
view content. The solution is made up of three software products: HP Video Wall for
displaying the IP feeds, HP Media Monitor for situational awareness, and HP Ingest
Archive for the efficient archiving of distributed content.
The HP Control Room solution delivers end-to-end IP monitoring and archiving
capabilities using state-of-the-art, standards-based technologies. It is backed by HPs
experience designing, delivering, and deploying complex infrastructure solutions, and
addresses the key operational challenges facing todays media and entertainment
companies and service providers. These include managing quality of experience
across complex distribution architectures, responding to service issues rapidly by
integrating video and service events, and controlling the costs of real-time archival
operations while supporting regulatory compliance.
Reduces integration cost of probes and alert management through a centralized

monitoring and archival systems
Enables faster response times to service issues with alert management
Lowers operating cost versus tape-based archiving systems
Increases return on investment by leveraging multiple stream types versus single
baseband video solutions
Media Control - HP Control Room
Solution components
Solution value
Application
Operating Systems
Hardware
HP Services
Monitors multiple IP streams on a single screen
HP Video Wall
HP Media Monitor
HP Ingest Archive
Microsoft Windows
Red Hat Linux
HP Workstations
HP ProLiant
servers
CMS Delivery
CMS Support
Allows operators to monitor streams at each step of the workflowfrom ingestion

through distribution
57
Media Control - HP Traffic Control

The volume and types of content offered to consumers continues to grow and
distribution channels proliferate, making it difficult to get the right content and
advertising to the right consumer at the right time. In addition, the contracts
surrounding content and advertising typically specify content delivery within specified
timeframes, with significant penalties for failure to meet these obligations.
The HP Traffic Control solution simplifies all scheduling operations into a single, unified,
and highly automated system that enables you to schedule syndicated content and
interstitials for multiple delivery platforms. Now Digital Video Broadcasting (DVB), IPTV,
WebTV, and 3G services can all be scheduled at the same time. The operations are
performed quickly, accurately, and with reduced headcount requirements.
The HP Traffic Control solution features HP software and off-the-shelf hardware to
provide key capabilities within a service-oriented architecture (SOA) framework.
This framework simplifies management of digital media workflowsfrom
content syndication to scheduling issues to distribution/presentation. The solution
accommodates the ingestion of various video/audio digital media content via
existing workflows, and then can generate playlists via an intuitive scheduling Web
application. These playlists define Video on Demand (VOD) or linear streaming
in specified timeslots for the video/audio digital media content that is to be sent
Media Control - HP Traffic Control
Content
Providers
Distribution
Channels
Traffic Control
IPTV/Broadcast
Broadcast Production
Contract Manager
Ingest
Advertisers
Content aggregators
Others
58
Workflow
Content Manager
Report
distribution
schedule
Media production
Scheduler
Mobile
Internet
End User
across various types of streaming servers. Further, you can quickly create or update
schedules for content that is live, on-demand, or advertising, plus, theres automated
contract management capabilities to help you achieve compliance with contractual
terms and conditions for specific content.
Solution value
Increases efficiency and lowers capital and operational expenses by eliminating
redundant systems
Saves time by allowing template schedules to be pre-built prior to the actual
content creation
Manages content distribution, usage, and contracts
Provides easy scheduling with content placeholders
Enables data aggregation for reports and surveys
Obtains rapid implementation of schedule changes across multiple platforms
Solution components
Operating Systems
Hardware
HP Services
Red Hat Linux

Microsoft Windows
HP Workstations
HP ProLiant servers
CMS Delivery
CMS Support

Being first to market with engaging content offers competitive advantage. HP Media
Workflow Master (MWM) helps to simplify and streamline complex media-related
workflows from acquisition through content delivery. The modular, standards-based
service-oriented architecture (SOA) solution enables the disparate systems within siloed
departments to be merged into a single, homogeneous system. HP MWM enables
you to more quickly repurpose and repackage content assets and get them into the
marketplace faster. Where currently each silo has its own workflows and metadata
models, HP MWM provides an integration layer to enable seamless implementation
with existing applications and metadata models. Changes can be made dynamically,
and evolve over time. The solution monitors and tracks both automated and manual
activities, helping drive down re-work costs and inefficient workflows. The open
standards design helps to ensure integration with existing and future environments
without compromising existing assets. With HP Media Workflow Master, you can
more fully leverage your existing media assets across the organization, operate more
efficiently, and eliminate vendor lock-in.
Solution value
Generates new revenue streams through the reuse of existing assets
Helps you to adapt to market trends more quickly by making dynamic changes to
business processes and models
Accelerates workflows by automating background operations and monitoring
manual tasks for a quicker availability of assets to the market
Achieves faster exchanges by automating cross-organization and
cross-department business processes
Enables your organization to focus on core business processes by hiding the
complexity of your underlying infrastructure
Users from various groups, departments and organizations
Composite applications
Program
management
Process scheduling
tracking, monitoring
Approvals
Search and Browse
Media
management
Security
Workflow manager
Dynamic adaptation layer

(metadata mapping for Web services and data)
Ingest
Ciphering
watermarking
FTP, HTTP,
CDN transfers
Rights checks
Transcoding
Asset
management
Third-party products and custom development
Repositories
customizable
data structures,
reference models,
storage
Solution components
Operating Systems
Hardware
HP Services
Red Hat Linux

Microsoft Windows
HP ProLiant servers
HP StorageWorks
CMS Delivery
CMS Support
59
HP Media Storage
Rich media content presents a unique set of challenges to content creators and
distributors. Because these content fileswhether video or audio contentcan be
extremely large, a more efficient way had to be found to increase the speed at
which these files can be moved, accessed, and manipulated throughout the complete
content lifecycle. The HP Media Storage solution provides that better way, featuring
world-class technology and the unsurpassed storage domain expertise of HP and our
valued software solution partner Quantum Corporation.
HP Media Storage is a fully integrated, standards-based solution that meets the
specialized needs of the content creation and distribution marketplace. This includes
the capability to give multiple users concurrent access to media files, both during the
content creation process and when preparing content for distribution to end users.
HP Media Storage seamlessly integrates with existing infrastructure, even when some
part of the environment is based on heterogeneous operating systems. The solution
offers greatly simplified operational control and improved media workflow, enabling
high-performance and secure access to rich media content.
CMS is able to offer different services to help with not only the implementation, but
also in defining a storage solution that maximizes a customers distinct workflow. HP
CMS consultancy services help to refine technical requirements using analysis of
the customers media workflows, and then define the optimum storage architecture
for best performance. The CMS delivery services ensures a smooth deployment
from the time the equipment arrives to the first day of production for the customer.
This service offering includes the installation and configuration of the solution. CMS
Media Storage Services also enable the integration of the Media Storage solution
to other CMS software solutions such as Media Workflow Master.
Solution value
Delivers ongoing value through a modular, flexible, and highly scalable
architecture
Utilizes a robust, high-performance storage virtualization environment, which
provides a simple method to manage the intensive storage needs of media
applications
Handles extremely large files and up to petabytes of overall storage capacity
Improves collaboration across heterogeneous workgroups by enabling
concurrent access to the same files
Saves time and money by reducing the wait for large media files to be
transferred and shared during the production process, and by eliminating the
need for creating and administering redundant storage islands
Offers a one-stop shopping experience by integrating standards-based hardware
with best-in-class software
Solution components
Application
Partners
Enabling Software
Operating Systems
Hardware
HP Services
HP Media Storage
Quantum Corporation
Quantum StorNext
File System
Red Hat Linux

Microsoft Windows
HP ProLiant servers
HP StorageWorks
disk arrays and
tape libraries
CMS Consultancy
Quantum StorNext
Storage Manager
60
CMS Delivery Services

CMS Support Services
HP Media Storage
Content
Media storage virtual disk
Products
High-performance
fast disk
Broadcast
Audio/music
Less expensive
high-opacity
storage
Video
Computers
Near-line robotic
tape storage
Consumer
Film
Archive off-line
tape storage
Metadata/text
Repurpose
61
Services and Products

Outstanding people using field-proven methodologies unlock the true potential of any
solution. Thats why HP Communications & Media Solutions (CMS) Services is based
on a foundation of people, processes, and technologies with a proven track record
of successful customer engagements. HP CMS Services has more than 30 years of
experience delivering and supporting telecom solutions in the communications and
media industry. Trained and certified HP CMS Services consultants are available
worldwide, delivering world-class solution services that address the challenges and
concerns of the communications media and entertainment industries and the local
marketplace. HP CMS Services consultants approach technology in a strategic manner,
enabling enterprises to respond with new flexibility to change. HP is equipped with the
expertise to design, build, integrate, manage, and update communications and media
environments to achieve targeted business goals.
HP has a legacy of innovation, deep industry knowledge, and proven experience with
multi-vendor systems, including building, integrating, and managing complex global
environments. Our service portfolio is designed to enable new revenues, reduce risk
CMS Services
TRANSFORM
- Define business
transformation strategies
- Bring new services to

market faster
- Develop new business

models that boost revenue
- Better predict and

manage project costs
- Choose the right

technologies
- Minimize the risk of

unexpected delays
SOLUTION
CONSULTING
SERVICES
62
DELIVER
SOLUTION
DELIVERY
SERVICES
IMPROVE
- Easily manage your
entire, multivendor
environment
- Track and improve
service performance
- Reduce the risk of
unexpected downtime
SOLUTION
MANAGEMENT
SERVICES
and costs, and improve service while optimizing the value of investments. This technical
expertise and global reach, combined with the expertise of our best-of-breed partners,
enables HP CMS to help you achieve better business outcomes.
To accompany service providers at each step of their transformation and optimize
business results, CMS Services leverages field-proven methodologies and best practices
across a complete service portfolio:
HP CMS Solution Consulting Services to drive service providers business
transformation, and define strategies that translate into actionable solutions
Packaged HP CMS Solution Delivery Services to map business needs, shorten time
to revenue, and mitigate project risk throughout the complete solution lifecycle
HP CMS Solution Management Services to ensure maximum availability and
operational efficiency
Services - Solutions Consulting Services

HP Solution Consulting Services (HP SCS), powered by COSMOS, is an integrated
consulting portfolio that translates the customers business requirements and corporate
strategies into actionable solutions. At the core of HP SCS is COSMOS, a unique asset
of HP intellectual property, methodologies, processes, and best practices for managing
transformational change across people, process, and technology. Emphasizing a
holistic approach, HP SCS helps communications service providers (CSPs) to reexamine
their business models, strategies, processes, services, systems, information models, and
organizationsin order to understand key interrelationships and interdependencies,
thus enabling them to lay the foundation for change. Once business strategies are
clearly defined, HP works with CSPs to evolve an appropriate operational and
organizational infrastructure.
Solution value
Helps grows top-line revenue
Capitalizes on new revenue opportunities
Enhances the customer experience
Improves operational efficiency
Manages risks in new technology implementations
Why HP?
Comprehensive Solution Consulting Service portfolio
Proven consulting methodology
Communications and media industry expertise
HP Communications & Media Solutions industry solutions and best practices
Optimization of industry standards
Unique COSMOS asset enables faster delivery at lower cost
Solution components
Primary Service Areas
Customer Value Proposition
Financial evaluation
Process improvement
Organizational change
Architecture optimization
Transformation governance
Align with business strategy and establish need with qualitative and/or quantitative analysis
Align processes with customer experience and establish optimum level of automation
Organizational efficiency optimization delivers an organization redesign based on process efficiency
Transformation of as-is infrastructure and performance simulations
Program management, including risk mitigation and change management, to verify performance goals
TRANSFORM
63
Services - Solutions Delivery Services

HP Communications & Media Solutions Solution Delivery Services (SDS) portfolio
is designed to help service providers rapidly and cost-effectively deliver new user
experiences. The portfolio is based on a proven four-step methodology, to accompany
service providers at each step of their transformation while minimizing project risk and
operating risk. It includes evaluating, capturing, deploying and operating services
packaged for each solution. Solution Delivery Services are delivered locally and benefit
from the central expertise rooted in 35 years of expertise integrating communication
and media solution across the world.
Primary Solution
Component
Customer Value
Evaluate

HP CMS consultants analyze service providers business and

architecture, elaborate business strategies and design the
optimum service offering, business model and solution
architecture, as well as a plan for optimum deployment
Capture

Tailored services and adaptors can be developed and captured

in the standard solution for unified solution support
Deploy

HP CMS consultants deploy and validate the solution in the

service provider network. A complete portfolio of education
service ensure optimum results for the solution
Operate

Operational services projects such as performance

optimization, upgrade to latest solution, or service migration
to help service provider maintain the solution, improve
performance and identify opportunities for improvements
Value proposition
Offers a proven track record delivering services and solutions for more than
35 years
Accelerates service providers time-to-revenue
Improves operational efficiency
Manages risks in new technology implementations
Why HP?
Deep CMS industry knowledge and CMS solution expertise
Global HP communication and media expertise delivered locally
Proven methodology for managing the end-to-end solution lifecycle
Evaluate
Identify and design

actionable solutions
that will create value and drive
64
Capture
Develop and capture

specific
customizations in the
standard solution
Deploy
Deploy new telecom

services right the
first time into live networks,
accelerating your time to revenue
Operate
Maximize your
and profitability
DELIVER
Services - Solutions Management Services

Operation keeps getting more challenging
Operational pressures are increasing in step with the growing volumes and types of
services offered to your customers. Additional complexities are resulting from converged
services. Human resources stretched to the limit, and operations budgets being carefully
scrutinized for savings and efficiency at every turn. In the face of these challenges,
competitive advantage goes to those able to launch compelling services more quickly and
cost-effectively. HP CMS offers service providers a unique portfolio of modular solution
management services, each designed to support HP CMS solutions, streamline operations,
and reduce operational costs to help you to focus on delivering innovative services.
Solutions value
Frees up human and financial resources to drive innovation in network services
Attains always-on service availability
Improves time-to-revenue for new services
Maintains management visibility and control via agreed SLAs, governance,
and reporting
Why HP?
Most stringent Service Level Objectives in the industryTelecom Critical Support
ensures fastest relief and fixes
Proven best practices based on more than 35 years of Telecom experience
Dedicated support professionals who are familiar with your specific environment
allow us to deliver support services that are tailored to your needs and
constraints.
Global reach and local expertise with HP Support Services and Delivery
professionals and resources available worldwide
Services
Google Diversify
Facebook
skype
Time to Launch
Shortens
Complexity
Increases
Reaching
Operational
Limits
OPEX
Tightens
Shortage in
Internal
Skills
Tiers of Solutions Management Services

Operational
Services
Ongoing Operation
Proactive Services
Insight & Guidance
Reactive Services
Break-Fix
Solution components
Primary Service Areas
Customer Value Proposition
Reactive Services
Immediate problem resolution across the entire solution as implemented in your environment
Proactive Services
Identify operational risks, address emerging issues, and intervene before predictable issues arise
Operational Services
Maintain solution optimization to keep ahead of business changes and deliver predictable operation at
reduced total cost of ownership (TCO)
IMPROVE
65
Services - Partner Program

Overview
Benefits include:
HP Communications & Media solutions help you transform the customer experience
and achieve operational excellence through improved service delivery, customer
intelligence, real-time billing systems and next-generation operations support
systems, as well as mobile and digital media offerings. The HP CMS Partner
Program ensures that we engage with and empower world class partners that will
deliver genuine value to our customers.
The ability to experience and evaluate applications for yourselves and your
end users
HP CMS works in partnership with the worlds leading providers of network

solutions and technology to complement and enrich our portfolio with innovative
applications, shortening the time needed to turn those applications into revenue for
service providers. Our Partner Program insures that partners are properly trained
and have access to the latest information and technology.
Shorter timeframes from evaluation and decision-making to solution deployment

Comprehensive support and service during deployment and production
HP CMS also works with software resellers, including Value Added Resellers and
System Integrators, who have undergone extensive education, qualification or
certification in HP CMS solutions. HP has worked with these resellers to ensure that
they provide expert personnel who understand the issues and can determine the
right solution for your requirements. HP CMS backs these HP-certified consultants
with extensive resources and services. Our authorized channel partners have
proven their HP CMS Products expertise and commitment by excellent customer
sales and service, or by providing extensive technical expertise and implementation
skills for a wide range of HP CMS products.
Products - overview
In the evolving marketplace, it makes sense to draw upon products and technologies
developed and deployed by an industry leader. HP has a broad and deep portfolio
of products that are designed to the control costs and risks of delivering a rewarding
and profitable consumer service experience. We apply a legacy of innovation and
our experience with complex multi-vendor service environments to enable you to roll
out services faster and manage them more effectively. Well help you choose the
66
right mix of products for your precise needs, drawn from HP products and those of
our solution partners. These products are standards-based and modular, for ease
of integration with legacy infrastructure and systems, as well as ongoing investment
protection. You can count on HP to implement these products quickly, integrate
them for maximum efficiency, and even manage their functionalities for you if you
so choose. Our expertise and worldwide availability make HP the right technology
partner for todays dynamic services arena.
Products - HP OpenCall Home Location Register

Product description
Cut costs while consolidating and evolving the mobile network core. Eliminate the
fragmented databases common to legacy HLR implementations, and better serve your
subscribers. The HP OpenCall Home Location Register (HLR) provides consolidated
mobile network mobility management on a general-purpose computing-based platform.
It offers a centralized repository for transient and static subscriber information for ANSI,
GSM, and GPRS subscribers within a single network, while supporting interoperability
between the various technologies. Its open and scalable, and has been proven reliable
in over 35 years of deployment with a record of availability and reliability unmatched
in the industry. In fact, HP OpenCall HLR currently supports over 250M+ subscribers
worldwide. It enables an evolutionary approach to deploying next-generation networks
including 4G (Long Term Evolution and wireless broadband) and IP Multimedia
Subsystem (IMS) technologies. In real time, the attributes of the HP OpenCall HLR are
opened to services using HP OpenCall Profile Manager, enabling unique revenuegenerating services to be delivered quickly, along with providing ongoing cost-savings
through infrastructure consolidation and streamlined operations.
Product value
Enables coexistence between 2G/3G voice/video and evolving broadband core

by addressing evolved HLR /HSS interfaces; this includes AAA/Profile
components critical for carriers interested in 3GPP, 3GPP2, and LTE evolutions,
as well as CDMA convergence
Provides the utmost in reliability due to the flexible underlying framework featuring
HP OpenCall Intelligent Network Server and HP Integrity NonStop Server platforms
Why HP?
Wide array of co-located applications, including HLR, HSS, Equipment Identity
Register/Automatic Device Detection (EIR/ADD), and USSD on a single
platform, enabling cost savings with proven and unmatched scalability
Clear evolutionary path to next generation networks, while leveraging existing
network and platform investment
Vendor independence opens network to multiple Network Equipment Providers
Over 35 years of proven reliability and experience in telecommunications
environments
HP OpenCall HLR
Call Processing
ANSI
Key features
Supports multiple applications on a single platform, enabling providers to
consolidate and lower operational costs
ANSI
ANSI
ANSI
Switch Configuration
Vendor and
d Version
Vendor a
and
d Version
Vendor a
and
d Version
Vendor a
and
d Version
Vendor and Version
Focuses on helping service providers build an open network that enables them to
quickly embrace new technology
Provides a distributed and layered architecture for a single HLR behind one
Global Title with a proven non-directory-based database
Subscriber Services
Subscriber Enablement
Delivers telco-grade performance and single database scalability beyond 100+

million subscribers
Database
Synchronization
System
Management
Class of Service Enablement
Network
Configuration
PRODUCT Components
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP OpenCall HLR
HP OpenCall INS
HP NSK
HP NonStop servers
CMS Delivery
67
Products - HP OpenCall Home Subscriber Server

Product description
For service providers migrating existing wireless platforms, converging wireless
with wireline, or delivering broadband services, HP OpenCall HSS makes the
transition towards IP Multimedia Services simple while keeping existing 2G
operations running smoothly. HP OpenCall Home Subscriber Server (HSS) is an
industry-standard element of IP Multimedia Subsystem (IMS)/Multi-Media Domain
(MMD) next-generation networks. As the master user database supporting IMS/
MMD network entities that handle calls and sessions, the HSS is critical to any
next-generation network. It is also a key element for service providers extending
their networks to include next-generation service capabilities. HP OpenCall HSS
provides integrated subscriber data storage and management for instant group
communication services within the network. The solutions flexible architecture
scales massively and cost-effectively, for significant and ongoing savings.
Why HP?
Protects service providers 2G investments and allows them to leverage those
networks to jump-start the all-IP network
Standards-based solution supports IMS elements from a variety of vendors,
leaving the service provider free to choose the right technology for the best price
More than 35 years experience in installing and supporting mission-critical,
telecom networks
Product value
Includes the commercial-ready HP OpenCall Home Subscriber Server based on
3GPP and 3GPP2 standards
Supports standard diameter-based Cx/16, Sh/11, and Wx interfaces
Furnishes real-time database synchronization capability using the proven mated pair technology of the HP OpenCall HLR
Offers extended authentication support using different network requirements,
including Authentication and Key Agreement (AKA), HTTP Digest, NASS,
password, and Early IMS Security
Uses Subscriber Locator Function (SLF) with Dx and Dh interfaces
Integrates with HP OpenCall Profile Manager to allow for a distributed
data model
Product components
68
Application
Enabling Software
Operating Systems
Hardware
HP Services
HP OpenCall HSS
HP OpenCall INS
HP NSK
HP NonStop servers
CMS Delivery
Products - HP OpenCall Profile Manager

Product description
HP OpenCall Profile Manager is a comprehensive subscriber data
management enabler that allows service providers to unlock the valuable
potential of the subscriber data assets they already possess. HP OpenCall
Profile Manager provides the critical building block for achieving a unified
view of the subscriber data assets, regardless of the underlying database
technologies. It also provides access to subscriber data assets from key
network elements, including the HP OpenCall Home Location Register (HLR)
and HP OpenCall Home Subscriber Server (HSS). Using open standard-based
interfaces, it provides unified access to the data under its control, and acts as
a single management tool for network operations staff. The solutions ability
to consolidate and replicate a variety of databases contributes to cost savings
and simplicity in building unified profile solutions that can help enhance the
customer experience and drive new revenue.
Product value
Features a centralized data model for cost-effective service provisioning
and access
HP OpenCall Profile Manager

Front-End Layer: Interfaces
MAP
Service Processing
LDAP
SLF
HLR
ODBC
HSS
Diameter
SOAP
XA
DPA
Mid-Layer: Data Management
Data
Integrity
Rules
Engine
Data
Versioning
Control
Data
Federation
Data
Partitioning
(IMSI/IMPI)
Data
Replication
Uses standard interfaces, such as Java Database Connectivity (JDBC) and

Lightweight Directory Access Protocol (LDAP), for ubiquitous access
Provides the unique ability to choose and mix between replicating data and
data migration
Simplifies service creation and deployment with data access, provisioning,
replication, and data modeling tools
GPRS
Subs
EPS
Subs
Flexible data model can accommodate service provider-driven design

Standard-based interfaces, pre-integrated with HP mobility management
components
App
Data
MIND
App
Data
HP Profile Manager
Helps to ensure safe, consistent data updates through built-in data

integrity systems
Why HP?
More than 35 years of expertise in subscriber profile management
Profile
Federated and
Future Services
Repositories
Product components
Application
Operating Systems
Hardware
HP Services
HP OpenCall
Profile Manager
HP NSK
HP NonStop servers
CMS Delivery
69
Products - HP Virtual Identity and Profile Broker

Product description
HP Virtual Identity and Profile Broker (HP VIP-B) provides secure single-point,
single-transaction access to user-centric data that is dispersed across multiple
independent data stores. It presents a virtual view of user-centric data to requesting
applications via a central interface and single protocol. Native security controls
for authentication, authorization and access are delivered through HP and solution
partner technologies, while the solutions virtual aggregation capabilities offer
protocol independence, and allow the operator to choose a single standard
protocol to access this user data. By giving an application independence from
complex data access tasks, HPs VIP Broker quickly impacts the subscriber
experience while minimizing the mobile network operators investment. The broad
coverage of HP VIP Brokers query and reporting capabilities provides a high
degree of personalized service to subscribers because it aggregates data from
across the mobile network and beyond.
Product value
Provides virtual, intelligent, and dynamic aggregation of back-end data sources
presented as XML or LDAP; this use-in-place approach to dispersed subscriber
data allows for the use of data from legacy applications without an expensive
migration to a consolidated database
Enables intelligent federation using abstraction to ensure application
independence from datas source, its location and access protocols, the data
structure, and its access keys (identities) for out-of-the-box access data from to
sources
Improves security through data release policy controls that determine which
application can access which elements of a users profile at the user, data
element, and requestor levels
Performs identity aliasing across back-end sources, enabling applications to
request data, using its own known identity, from sources that know the
subscriber by other identities
Includes multiple protocol support, for both access (front-end) and virtual dynamic
aggregation (back-end)
Enables inbound and outbound data transformation and enumeration
Why HP?
Subscriber data management expertise and delivery experience bridges
telecommunications and IT environments
Experienced service professionals with proven ability to deliver highly
complex solutions
The most comprehensive end-to-end offering
Rich feature set integrates with a broad array of HP products, solutions,
and services
Incorporates best-in-class software and hardware alongside services, support,
and training
VIP Broker Graphic
Service &
Application Requests
Provides conditional handling of data enabled with extensible architecture via

internal Programmable Control Logic function
Access Control
Product components
Application
Enabling
Software
HP VIP Broker
Oracle ALDSP,
WLS, TimesTen,
10G RAC
Operating
Systems
Hardware
HP Services
Red Hat Linux

SUSE Linux
HP ProLiant
DL servers
HP ProLiant
BL servers
CMS Delivery
VIP Broker
Abstraction
HLR
HSS
70
LDAP
XDMS
Microsoft
Exchange
Other
Network
Element
Sources
Presence
&
Availability
CRM
Location
Services
User Data Silos
RDBMS
External
Commercial
Sources
HP Equipment Identity Register

Product description
HP EIR
The HP Equipment Identity Register (HP EIR) provides a centralized, highly-scalable

database for storing the unique identification numbers that are assigned to each
of the mobile devices operating within a mobile network. These numbers, known
as the International Mobile Equipment Identity (IMEI), are primarily designed to act
as a preventative measure against the use of stolen handsets and for controlling
the serious threats from fraud and potential criminal activities associated with
untraceable usage of such handsets. With the HP solution, Individual IMEIs can be
listed in the allowed list until they are reported as stolen. At that point, they are
moved to the disallow list and calls made from the device with the specified IMEI
are not processed. This capability helps service providers protect their brand and
improve compliance with government regulations surrounding handset security,
while offering subscribers additional protections.
MSC / VLR
Signaling
Network
EIR and Theft Detection
Product value
Prevents usage of stolen devices which helps to actively reduce phone theft
Flexibility for allow, disallow, and conditional treatment of handsets
Supports proactive fraud detection
Protects service provider brand image
IMEA Database
Why HP?
Integrates with HP OpenCall HLR and HP OpenCall HSS for a
comprehensive solution
Proven delivery and availability of mission-critical
telecommunications solutions
Professional service delivery experts available worldwide
White
Black
Grey
No trace
normal
service
Do not
allow
Trace but
do not
disrupt
service
Product components
Application
Operating
Systems
Hardware
HP Services
HP Equipment
Identity Register
HP NSK
HP NonStop servers
CMS Delivery
71
Products - HP Intelligent Network Server

Product description
Why HP?
HP Intelligent Network Server (HP INS) provides a proven, robust

and highly-scalable IN services platform that supports services
delivered across legacy wireline, legacy wireless, and nextgeneration IP Multimedia Subsystem-based networks (IMS). Proven
to be one of the most reliable transaction processing server in
deployments worldwide, this fault-tolerant platform is what providers
of converging telecommunications services need to deliver the rich
services that attract and retain customers. The INS was designed
to manage advanced telecommunications services, such as Home
Location Register (HLR), fraud prevention, prepay services, location
services, enhanced networking services, and others. With HP INS,
network equipment providers and independent software vendors
can quickly respond to market dynamics and offer customers an
engaging suite of off-the-shelf wireless and wireline services.
Broad range of related service offerings, including HP Home Location Register (HP HLR);
Home Subscriber Service (HP HSS); Position Determination Entity (PDE); Prepay/Convergent
Charging solutions; Virtual Private Network (VPN); and various Call Management solutions
Supports both ITU and ANSI SS7 protocol stacks running on

top of time-division multiplexing (TDM)-based SS7 connectivity
options, as well as SIGTRAN (SS7 over IP)
Supports sessions with Session Initiation Protocol (SIP) entity
types on the network
Delivers the utmost in reliability, scalability, and data integrity
leveraged from the capabilities of the underlying HP Integrity
NonStop server platforms
72
Other Custom
DACC
Collect Calling
LNP
Prepay
Toll Free
GVPN
Prepay
PDE
HSS
HLR
TSCE Execution Environment

Native C API
OpenCall
INS
Includes overload protection to ensure that surges of network

traffic will not halt service availability
Provides two application development environmentsa C
Application Programming Interface (C API) for utmost
application flexibility and performance, and a graphical
service creation environment and execution environment for
rapid prototyping or trials
Profile
Manager
Integrity
NonStop
BladeSystem
Node
Management
Overload
Protection
Scalability and
Responsiveness
Flexibility
OA&M, logs
and SNMP
Geographic
Diversity
Process
Administration
and Persistence
Dynamic
Load
Balancing
Context and
Smart
Routing
Read / Write
msg Header
Information
Event Report
and Alarming
Remote Data
Replication
Application
and Process
Definition
Message
Transfer
System
Gen I/O
IP Gateway
Statistics
Subsystem
Memory-based
Database
Storage CLIMs
JBOD Racks
NonStop OS
2-16
Processors
IP CLIMs
Telco CLIMs
T1 / E1 cards
SIGTRAN
(M3UA)
LSL, ATM
(SAAL),
Unchannelized
INS Management
Key features
Supports multiple applications on a single platform for
consolidated services and lower operational costs
HP INS
OS
Management
Product value
More than 35 years of experience with IN server-based solutions
Products - HP OpenCall Media Platform

Product description
Why HP?
HP OpenCall Media Platform (OCMP) is a scalable, carrier-grade Media Server

and Media Resource Function (MRF), which helps telecommunication service
providers accelerate the creation and deployment of interactive access to content,
person-to-person, and community multimedia services. It integrates easily with
existing network architectures, and enables the deployment of a wide range of
services. It supports interactive voice and video response systems, multimedia
portals, multimedia messaging, virtual contact center, and entertainment solutions
such as multimedia sharing, and blogging.
Over 750,000 ports deployed in over 50 countries within more than 150 major
service providers
Support for a range of legacy TDM standards as well as advanced Internet Protocol
(IP) features makes the HP OCMP perfectly suited to support convergence scenarios
for the evolution of networks from TDM to all IP/IMS.
Choice of TDM media server, IP Media server, or Media Resource Function

(MRF) based on the same OCMP software
OCMP comprises a complete, flexible carrier-grade media server platform with

a rich media-processing feature set, along with an extensive set of applicative
interfaces for deployment with Web application servers and IP application servers,
as well as legacy Intelligent Network Service Control Points (IN SCPs).
Largest WW carrier VoiceXML base with 250,000 ports deployed

Worlds largest single carrier VoiceXML deployment with 30,000 ports
First deployments of video applications in 2005
More than 35 years of experience in signaling (SIP/SS7)
Over 35 years of experience in SoftDSP technology and products
Holder of more than 100 patents in video technology
Backed by a worldwide delivery, services, and support organization

HP OpenCall
Media
Platform
Product value
Key features
netann,
MSCML
Enables a wide range of advanced multimedia services, contributing to

increased Average Revenue Per User (ARPU)
Resource manager
Supports the complete HP Rich Communication solutions portfolio
Delivers an industry-standard platform implementing W3C, IETF, and 3GPP

standard interfaces
CallOut
manager
VoiceXML
Delivers rich, easy-to-use, and very reactive user interaction, so new subscribers
can be attracted and churn reduced with a top-quality user experience
Enables service providers to take advantage of the OCMP partner ecosystem
with flexibility to choose from a wide selection of the most compelling audio and
video services or define customization of existing services
CCXML
Call and media control

ASR
Signaling
TTS
SoftDSP
ISDN
ISUP
Centralized management alarms

CDR
Supports network convergence and protects investmentsHP OCMP is ready for

deployment into todays 3G, broadband, NGN, and IMS networks
SIP
Telecom network
73
Products - HP OpenCall Media Platform
continued
Product components
Application
Partners
Network IVR
Self-service IVR
Prepaid IVR
IN IVR
74
Server Hardware
Operating Systems
Telecom Hardware
HP Services
HP ProLiant servers
Red Hat Linux
TMC board and SS7 boards

or standard LAN boards
HP Consulting &
Integration
Developer services
Customer training
Activation services
Customer support
Entertainment and
communities:
Video blog
Video Portal
Video surveillance
Marand
Mobile Video
International
HP ProLiant servers
Red Hat Linux

HP Consulting &
Integration
Developer services
Customer training
Activation services
Customer support
Call completion
Next Generation
Messaging
Speech Design
Carrier Systems
HP ProLiant servers
Red Hat Linux

HP Consulting &
Integration
Developer services
Customer training
Activation services
Customer support
Enterprise
Communications:
HP Video Conference
HP IP Contact Center
Cosmocom
Octon
HP ProLiant servers
Red Hat Linux

HP Consulting &
Integration
Developer services
Customer training
Activation services
Customer support
Products - HP OpenCall Service Controller

Product description
Product value
The HP OpenCall Service Controller (HP OCSC) is an open and flexible, carriergrade platform for the developing, building, testing, and off-switch deployment
of multi-network-based services and applications in 2G and 3G, fixed, or
mobile network architectures. It helps service providers to meet the demands of
an increasingly sophisticated customer base by enabling the global delivery of
converged and next-generation call management services. HP OCSC consists of
fault-tolerant software, a fault-resilient hardware service execution platform, and
a workstation-based service creation environment. A high-availability service
management platform is also available. Proven in major deployments worldwide,
the HP OpenCall Service Controller provides you with the flexibility to rapidly
deploy new services to either test the market or differentiate from the competition,
using a reliable, cost-effective service platform that is easily tailored to your specific
business needs.
Allows rapid deployment of new services to test market and differentiate, with
faster time-to-revenue
Provides a competitive edge through lower total cost of ownership; reduces
infrastructure costs while delivering integrated, high-value services across the
converged network
Leverages platform investment with multiple co-existent services
Streamlines development by insulating applications from SS7 and IP
network behavior
Offers an extremely high availability of service, maintaining high levels of
service quality and protecting revenue streams
Keeps pace with evolutions in technology and regulatory compliance
Supports yesterdays, todays, and tomorrows services with backward
compatibility and interoperability with legacy HP OpenCall systems
Why HP?
HP OpenCall Service Controller
60+ operators with 100M+ prepaid subscribers worldwide are live on HP

OpenCall service control platforms
SS7 Network
HP OpenCall
SMSC
MSC
SLPs
MSC
IVR
Offers one-stop shopping that includes support, end-to-end professional

services, and a robust partner program
SCP
IP Network
Application Server
MMSC
GGSN
75
Products - HP OpenCall Service Access Controller

Product description
Why HP?
HP OpenCall Service Access Controller (HP OCSAC) is a carrier-grade platform

that provides service-logic-based, real-time control of voice and video calls, data
sessions, and content in conjunction with an external rater and balance manager. It
is the cornerstone of a convergent charging solution, bringing together prepaid and
postpaid voice and data services. These services come together through a flexible
architecture, enabling innovative payment solutions to be quickly rolled out. HP
OpenCall Service Access Controller integrates with leading billing vendors online
charging systems and implements the Intelligent Network (IN) model as well as
standardized IP protocols (SIP, Diameter) to provide real-time control of users voice
and video calls, data sessions or content. This enables service providers to control
usage in real-time and virtually eliminate prepay revenue leakage.
60+ operators with 100M+ prepaid subscribers worldwide are live with HP
OpenCall-based service control platforms
50,000+ interactive voice response (IVR) ports have been deployed for IN and/
or prepaid
Largest number of billing and customer care installations in the world
Product value
Provides real-time control of calls, sessions, and content
Enables charging scenarios for voice and video as well as Short Message
Service (SMS) or GPRS using IN protocols
Allows for data- or content-based charging scenarios (such as SMS, MMS, WAP
browsing) through Diameter or HP proprietary protocol
Provides management of end-user interaction
Supports roaming services
Enhances collaboration API for deployment of value-added services combined
with charging options
Delivers massive scalability and migration path for millions of users
Enables high-availability through platform attributes and solution behavior
Integrates seamlessly with legacy solutions and provides ease of customization
as needed
Product components
Partners
Operating
Systems
Hardware
HP Services
Interact
HP-UX
HP 9000 (PA RISC)

servers
Activation services
Intervoice
LHS
Portal Software
HP Consulting &
Integration
Customer support
Customer training
Developer services
76
Products - HP OpenCall Universal Signaling Platform (HP OC-USP)

and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG)
Product description
HP OpenCall Universal Signaling Platform (USP) is an integrated, standards-based
signaling platform which serves as the foundation for developing and deploying
a wide range of advanced telco-grade solutions. HP USP enables existing
applications to evolve smoothly toward all-IP infrastructure, using any combination
of protocols (SS7, SIGTRAN). Robust, proven, highly efficient, and reliable, its an
cost-effective platform for building and deploying new solutions.
A key part of USP platform is the HP OpenCall Internet Protocol Signaling
Transfer Gateway (IP-STG), which ensures the network connectivity to both SS7
and SIGTRAN. IP-STG can be deployed as a standalone product, transporting
SS7 traffic over IP SIGTRAN networks. OpenCall IP-STG also provides an STP-Lite
function, complementing core network STP and concentrating regional signaling
traffic to core STP, and allowing for a cost-effective, geographically-dispersed
network access point. It helps bridge the next-generation IP networks and the SS7
network, enabling service providers to connect present and future applications
across multiple networks.
The HP OpenCall signaling portfolio accommodates the convergence of fixed,
mobile, and broadband technologies, reducing the cost of operating networks,
streamlining the introduction of new services, and simplifying migration from
inflexible, vertically siloed legacy environments to IP environments that support
innovative next-generation services.
HP OpenCall Universal Signaling Platform

USP APIs
Runs user applications
built on top of supplied APIs
Back-End (BE)
Can be co-located
Runs upper SS7 protocol
layers and provides access
to IP network
OCIP-STG
Provides access to
SS7 network
Front-End (FE)
IP network
SS7 network
Product value
Reduces OpEx and CapEx
Simplifies managementboth operations and maintenanceof legacy, hybrid,
and next-generation networks
Leverages lower-cost IP-based technology and enables reuse of applications
across this common infrastructure
Breaks down operational silos, replacing them with a unified IP-based
environment
Expands the ability to quickly deploy rich, interactive services by separating the
network connection from the application software
77
HP OpenCall Universal Signaling Platform (HP OC-USP)

and HP OpenCall Internet Protocol Signaling Transfer Gateway (HP OCIP-STG)
continued
HP OpenCall Universal Signaling Platform
Offers N+1 scalability with high performance
Provides seamless connectivity to traditional SS7 and next-generation IP

SIGTRAN networks
Provides intelligent routing and traffic load-sharing capabilities, with high-density

connectivity to the SS7 and IP SIGTRAN SUA, M3UA, and M2PA networks
Delivers unsurpassed availability and smooth upgrades with no downtime
through N+1 architecture
Draws upon HP off-the-shelf servers, for rapid, cost-effective deployment

Offers a fully N+1 distributed and highly-scalable environment
Places telecommunication applications into an IT infrastructure, sharing network
access through HP OpenCall IP-Signaling Transfer Gateway front-ends
Reduces risks and maximizes service availability, because deployment can be
distributed over several geographical sites
HP OpenCall IP-Signaling Transfer Gateway
Why HP?
HP OpenCall signaling platforms are used in more than 5,000+ installations with
25,000 servers in fixed and mobile networks in over 100 countries
80+ service providers worldwide are using the IP-STG product as signaling
gateway, STP Lite, or new IP SIGTRAN network infrastructure
Transports Signaling System 7 (SS7) traffic over IP networks to help bridge next generation IP networks and SS7 network
35 years of experience in signaling (SIP/SS7)
Enables communications and media companies to connect present and future

applications to legacy signaling infrastructure
Agile delivery and support organizations to customize and deploy solutions

worldwide
Rich solutions portfolio with comprehensive ecosystem of more than 60 partners
Product components
Partners
Server Hardware
Operating Systems
Telecom Hardware
HP Services
Acision
HP-UX
SS7 boards E1/T1 and ATM
Activation services
Nokia Siemens
Networks
HP ProLiant servers
Red Hat Linux
Nortel
HP rack-mount
Customer support
Telenity
Network Equipment Building Standards

(NEBS) servers
Customer training
MCTel
Gemalto
78
HP Consulting &
Integration
Developer services
Products - HP XML Document Management Server

Product description
Product value
HP XML Document Management Server (HP XDMS) is an Open Mobile Alliance

(OMA)-compliant Extensible Markup Language (XML) document management server
that securely stores and manages subscribers personal data at a central point in
the service providers network. It allows application servers to easily access and
manipulate XML documents, provides the functions required to establish multiuser communication sessions, and enables the sharing of status information while
protecting the privacy of the owner. HP XDMS also helps to drive additional user
traffic and satisfaction, because it facilitates searching of shared resources across
the server, so that users can, for example, find new friends who share common
interests within the community.
Provides OMA-compliant authentication user through aggregation proxy

Validates data with configurable XML schema
Secures data management and storage using digest and Transport Layer Security
(TLS) authentication
Customizes data presentation for multi-language support
Allows the owner of the data to control who sees what data with robust access
policy capabilities
Maintains detailed charging records
Alerts you to any changes to data for shared information
Uses XQuery search to quickly filter data
Why HP?
Backed by a worldwide delivery, services, and support organization
Supports all OMA-defined XDMS flavors in one box; service providers can
leverage a single XDMS for multiple application usage
High Level Architecture of XDMS

XDMS
Client
W BEM
XDM-3
Aggregation Proxy
FTP
Diameter
OA&M
(Event/ Alarm, stats, config)
Billing system (Retrieve CDR)
HSS (Retrieve user profile)
Flexible authorization policy controlled by the end users on a centralized

repository for personal data; end users decide who to share their information
with, and what should be shared
Client Browser
(End users, systems administrations)
XDMS-4 (Manipulation
of XML doc)
User Equipment (UE)

Enable Specific
XDMS
Shared
XDMS
Application servers (AS),

e.g. Presence PoC, Location
Product components
Enabler
Server
XDM 2
XDM-1 (Subscription to change notification)
SIP IP
Core
Application
Operating Systems
Hardware
HP Services
HP XDMS
Red Hat Linux
HP ProLiant
BL460c
servers
CMS Delivery
79
To learn more, visit www.hp.com/cms

Copyright 2007, 2009 Hewlett-Packard Development Company, L.P. The only warranties for HP products and
services are set forth in the express warranty statements accompanying such products and services. Nothing herein
should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or
omissions contained herein. The information contained herein is subject to change without notice. Intel, Xeon,
Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and
other countries. Java is a US trademark of Sun Microsystems, Inc. Linux is a U.S. registered trademark of Linus
Torvalds. Microsoft is a US registered trademark of Microsoft Corporation. Oracle is a registered US trademark
of Oracle Corporation, Redwood City, California.
4AA0-8152ENW Rev 2, December 2009

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HP Communications & Media Solutions

Products and solutions guide

Service Delivery Infrastructure &

Subscriber Data Management

HP Home Location Register Consolidation

RealTime Business Support

Data Retention & Interception

HP Media Workflow Master

Services and Products

HP Unified User Profile

Policy and Charging

Service Delivery Framework

HP SDP - Service Governance Framework

HP SDP - Storefront Portal

HP Internet Usage Manager

HP SDP - Service Orchestration Manager

HP SDP - Service Enablement

HP Mobile Device Management

HP Testing and Certification

HP Next Generation Intelligent

Next Generation Operations

HP Service Quality Management Solution

HP Performance Reporting Solution

HP Video Surveillance Solution

HP Aggregation Platform for

HP Next Generation Messaging

Solution Delivery Services

Solution Management Services

HP OpenCall Home Location Register

HP OpenCall Home Subscriber Server

HP OpenCall Profile Manager

HP Virtual Identity and Profile Broker

HP Equipment Identity Register

HP Intelligent Network Server

HP OpenCall Media Platform

HP OpenCall Service Controller

HP OpenCall Service Access Controller

HP XML Document Management Server

HP Communications & Media Solutions Blueprint

TRANSFORM THE CUSTOMER EXPERIENCE

Solution Delivery Services

Solution Management Services

Next Generation OSS

Policy and Charging

Service Delivery Framework

Subscriber Data Management

The experience makes the difference

Only HP addresses the complete communications and media services lifecycle

disruptive to existing operations.

Operational excellencedetect and resolve issues faster, and eliminate

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