Since 1997, it is seen that the Kesla Cooperative model showcases strategies

including forward and backward linkages. Homebased broiler value chain

is considered to be its core.
Capturing the major elements necessary for setting up a home based broiler
farming has been possible for two major reasons; a vision, and a strategy.
Thus making available technologies and advantages related to the economies
of scale particularly adaptable to the context of the poor.
Among them, the most important, is the need to make sure adequate skill
development of all producers and the generation of capacities to successfully
respond to producers demands that vary accordingly.
Another important thing is the need to enhance cost effectiveness. This could
be achieved by augmenting producers performance; ensuring a single
window procurement process and also establishing robust backwardforward linkages.
Within the poultry sector itself small owner can be more efficient than big
employed units provided the fact that smaller units are organized and also
operate as collective in order to mitigate risks and thereby promoting
efficient production through backward and forward linkages.

The main success of this co-operative model lies in parameters such as

input quality,
access to market and
risk-mitigation
Hereby, producer risks were minimized and equity was retained.
The journey from poultry production into an income
generating enterprise includes inclusion of poor to join the poultry market. This is
due to the fact that the fundamental aspect of livestock revolution is its demand.

Here the small producers find it difficult to fight with huge commercial houses.
The contribution from small-producers to this sector seems to be just 8% of the
total production.
Entry barriers like lack of extension, supply chain demands, competition,
marketing services and access to appropriate technology are the major
impediments.
The successful steps taken as follows
-Encouraging communities to enhance the size and efficiency of their poultry
enterprises
-introduction of improved breeds like Kuroiler in the market and remaining
competitive.
-Despite the fact that tha the poultry was a volatile industry with huge fluctuations
in prices, the stability was maintained.
-Maintaining the status quo, the economics of poultry rearing were re-addressed.
- motivated small-producers especially women from economically and socially
down-trodden families. They already had experiences through various government
initiatives such as SHGs and hence they were made arranged into a cooperative
easily.
- Based on the vision, the poor were efficient poultry producers provided the right
investments in them.
- Small producers were needed to be a member to setup broilers rearing sheds
which could house 300-400 birds per batch. This aided inclusion.

-It was also highly organized requiring high-end input services to produce and
market live birds.
-Initial costs for shed construction were mobilized through bank loans and existing
poverty reduction schemes.