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Drones
If 2016 is anything like 2015, youll be hearing a lot more about drones. 2015 was a
breakthrough year for drones entering the public consciousnessand public airspace!
In February, Paris was gripped by the mysterious appearance of several drones hovering
over key landmarks. Meanwhile, over in the US, a small drone caused a major scare when
it crashed inside the grounds of the White House at 3am on an early May morning. The
Secret Service only learned of the drone when the pilot of it, a man in a nearby park, told
them. And in September, a 26-year old New York school teacher was arrested for crashing
a drone into the stands of Louis Armstrong Stadium during a US Open tennis match.
At the moment, such incidents are rare enough that they lead to headlines. However,
these sights could become a lot more common. The industry is aggressively lobbying the
authorities to relax restrictions on commercial drone flights.
Eventually, we could see drones used for everything from routine law enforcement
to parcel deliveries. Drones could use your smartphone do identify your location and
deliver parcels to you, according to a patent filed with the US Patent Office last year by
Amazon. Amazon is in a race with Google to see who can commercialise autonomous,
self-flying drones first.
In August of 2014 it was revealed that Googles famous research and development branch,
the X-Lab, was testing a drone delivery system in Queensland, Australia. It was dubbed
Project Wing. Googles prototype drone delivered a chocolate bar, dog treats, a first aid
kit and a chocolate bar up to distances of one kilometre.
Drones arent going to replace lorries anytime soon. But the pieces are falling into place
for their use in everyday life. Smart investors could profit by getting in now. Lets take a
look at some of the barriers. And then, some of the opportunities.
However, the new rules would replace this blanket ban and allow daytime flights at
heights of up to 500ft. Of course, drones would still be banned from flying near airports
or directly over people, and would have to remain in the sight of the operator at all times.
While these restrictions arent trivial, they will allow a legal drone industry to emerge for
the first time.
The new rules are only provisional. But theyve still prompted a firestorm of criticism
from the industry. The biggest complaint as you might imagine is the need for
constant visual contact between the operator and the drone. Companies argue that this is
unnecessary, as drones can be remotely monitored. And, if the technology evolves, drones
will be able to talk to each other and manage their own flight-paths in the same way that
driverless cars do not need constant human supervision. Industry representatives also
question the need for restrictions around airports, arguing that the chances of a planedrone collision are remote.
The drone industry that spends nearly $190m a year on lobbying. It has the ear of
politicians eager to boost an emerging sector, and a potential source of high-quality
jobs. Its safe to say that further change in the favour of drone operators is likely. Like
any new disruptive technology, it will take time for people to get used to the innovation.
Eventually, it will seem routine. .
But arent people opposed to this? Never mind the risk of crashes, what about privacy?
Could an ex-lover spy on you with a drone? Could drones be weaponised and used as
weapons for terrorism, assassination, or murder? Shouldnt we be cautious and worried?
You might be surprised. The public (in the US at least) is pretty open to the idea. A recent
survey by Ipsos found that two-thirds of people think the police should be allowed to use
drones to fight crime. And nearly half are happy for parents to use them to spy on their
children.
Once drones become more common, you can expect these numbers to shift further in
favour of wider use particularly if theres a clear benefit in terms of convenience, or
reduced crime. After all, were prepared to post large amount of detail about our private
lives on the Internet in ways that would have been unimaginable in the past.
And only five years ago there were concerns that Googles Street View mapping
technology was breaching privacy laws by taking photos of people in the street, capturing
their car licence plates and even views of their gardens. Yet despite a lot of complaints,
almost every country around the world now allows it.
Meanwhile, many enthusiasts and small companies are ignoring the law and building
their own systems, or buying off-the-shelf kits. The Consumers Electronics Association
estimates that sales of commercial drones in the US alone will increase from $130m this
year to $1bn by 2018.
As mentioned at the start of this report, Amazon has hinted at plans to start a drone
delivery service that could deliver parcels from warehouses to a customers door within
minutes. And Google is creating a fleet of drones that could provide internet connections
to African countries that lack the infrastructure. Drones wont simply replace traditional
methods of delivering goods and services. Theyll allow goods and services to be
delivered to places where it wasnt previously possible. Thats a major positive.
The drones themselvesthe technology and the software that run themare also rapidly
evolving. For instance, several companies are developing small-scale drones that would
reduce safety concerns. Others are focusing on computer-run systems that could guide
themselves with minimal human input.
4. Da Jiang Innovations (DJI). This is one to watch for 2016 because you cant buy it
yet! DJI is the worlds leading seller of drones. Industry sources say the company was
on track to sell over 500,000 drones for a $1 billion in sales in 2015. Its come a long way
since being founded in Hong Kong in 2006 by Frank Wang, then a student at the Hong
Kong University of Science and Technology. The companys flagship model is the Phantom
drone, although it began rolling out higher end models last year. Its based in Shenzhen
on the Chinese mainland now. Its latest offering integrates software that, among other
things, allows you to program a flight path for the drone, or, have the drone follow you
from a distance discretely using the GPS tracking information in your mobile device.
Watch MoneyWeek for news of an impending initial public offering (IPO) for DJI. Its been
described as the Boeing of the drone industry.
5. 3D Robotics (3DR). Founded by former Wired magazine editor Chris Anderson,
3DR is also a private company you cant buy as of now. But that may change in 2016.
The company is hot on the heels of DJI with its Solo drone. And a bit like Apple, the
companys marketing message appeals to the end users sense of empowerment through
technology. A slick presentation on the companys website begins with the phrase from
science fiction writer Arthrur C. Clarke that Any sufficiently advanced technology is
indistinguishable from magic. Anderson tells 3DRs customers that with the Solo (which
also integrates GoPros camera technology), You can be the subject of your lifes story, not
just the director.
As you can see, the drone industry seems to be on the verge of a massive commercial
explosion. Its not just a hobby anymore. Its a business. And for investors in 2016, thats
great news. Now, lets move on to something a bit more ominous.
Cybersecurity
At 11:32 am on July 8th, 2015 the New York Stock Exchange halted trading on all
securities. The halt lasted for three and a half hours, as the exchange sought to track
down the problem. When trading resumed, the exchange released a statement in which
it said that the root causes of the outage were determined to be a data configuration
issue. All open orders were cancelled and trading resumed normally the next day.
On that same day, while the NYSE frantically sought the cause of its trading problem,
United Airlines grounded all of its flights in North America. The company cited a
computer glitch. It elaborated later, saying it was a network connectivity issue. Without
further comments, flights resumed later in the day.
Were these deliberate attacks? Did someonea foreign government, a lone wolf, or
a teenager in his basement with mischievous mindexpose critical flaws in the key
systems that run our financial markets and transportation system? Thats the question
cyber security firms are trying to answer. Investors should take note in 2016. Why?
When trading resumed on the NYSE, a handful of cybersecurity stocks were the first
to rise. For example, one such company was Imperva (NYSE:IMPV). It provides data
and application security for companies in the energy and finance sectors as well as
government agencies. Antivirus company AVG Technologies (NYSE:AVG) also rallied when
trading resumed.
important issue.
Online entertainment
Theres probably no trio in entertainment more controversial than Jeremy Clarkson,
Richard Hammond and James May.
But you cant deny that their BBC show Top Gear has a lot of fans. Even after Clarkson
punched a producer, a million people signed a petition for him to be kept on.
If youre like most people, you would have assumed that after the trio left the BBC, they
would be signed up by Sky or ITV to do a similar show under a slightly different name
(the rights to the original title are owned by the BBC).
As expected, they have agreed to do a Top Gear clone. But the way theyve decided to go
about it is quite unexpected and its proof of a dramatic shift in the media industry that
smart investors should be taking advantage of...
customers in this new world of media is to produce content that people want to watch.
The classic example of this is Netflixs remake of the BBC mini-series House of Cards. The
new version, starring Kevin Spacey, has helped to make Netflix a household name.
So Amazon would like a hit like that and the new show by Clarkson and team is
definitely part of that. Theyll also be looking at buying rights to stream shows that have
already proved to be hits.
Of course, the networks and cable TV firms arent taking this threat lying down. Some
are trying to follow the classic strategy of squashing the competition by merging into
ever larger firms. In May of 2015, for example, Charter Communications agreed a $75bn
merger with Time Warner Cable. But this hardly solves the underlying problem that
customers want and can get more choice elsewhere.
So other networks have taken a different approach, bidding more and more for top
shows and events in the hope that this will help them to retain viewers.