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BPMN 3023
PENGURUSAN STRATEGIK
STRATEGIC MANAGEMENT
ARAHAN:
JANGAN TULIS APA APA JAWAPAN DI ATAS KERTAS SOALAN INI
TULIS JAWAPAN ANDA DALAM KERTAS JAWAPAN YANG DIEDIAKAN
PULANGKAN KERTAS SOALAN KEPADA PENSYARAH ANDA
INSTRUCTION:
DO NOT WRITE ANY ANSWERS ON THIS QUESTION PAPER
WRITE YOUR ANSWER IN THE ANSWER SHEET PROVIDED
RETURN THE QUESTION PAPER TO YOUR LECTURER
3. Dokumen bertulis dalam pengurusan strategik telah dijumpai pada era berikut:
Written documents on strategic management can be traced in the following era:
a. 550 bc- 350 bc
b. 550 bc-450 bc
c. 550 bc-500 bc
d. 550 bc 650 bc
7. Antara pernyataan berikut yang manakah paling sesuai untuk menerangkan strategi?
Which of the following statement best described strategy?
a. decision and action to achieve efficiency
b. decision and action to achieve objectives
c. decision and action to achieve effectiveness
d. decision and action to product differentiation
8. Apabila Hannibal dari Carthage memfokuskan 20,000 askar berkudanya dan
mengalahkan tentera Rom yang menggunakan jumlah askar berkuda yang sama tetapi
pada skala kawasan yang lebih luas menunjukkan penggunaan prinsip strategi berikut:
When Hannibal of Carthage focused his 20,000 horsemen and defeated the Roman army
with the same number of horsemen but spread over a bigger area demonstrates the
following principle of strategy:
a. relative advantage
b. concentration of resources
c. maintaining initiative
d. cost reduction
9. Pendekatan content dalam pengurusan strategik menerangkan:
The strategic management content approach shows:
a. what strategy consist of or the type of strategy
b. the stages of the strategic management process
c. the objectives of strategy
d. the vision of a strategy
10. Antara berikut yang manakah TIDAK menerangkan tentang isi kandungan strategi?
Which of the following does NOT describe the content of a strategy?
a. type of strategy
b. process of forming strategy
c. market penetration strategy
d. corporate strategy
11. Formulasi strategi merujuk kepada
Strategy formulation refers to
a. strategy planning
b. strategy implementation
c. strategy evaluation
d. strategy control
12. Antara komponen berikut yang manakah BUKAN sebahagian daripada proses
pengurusan strategik?
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Which of the following component is NOT part of the strategic management process?
a. strategy formulation
b. marketing strategy
c. strategy evaluation and control
d. strategy implementation
13. PEST digunakan untuk menilai:
PEST is used to evaluate the:
a. general environment
b. industry environment
c. organizational environment
d. miniature environment
14. Era dimana pengurusan strategik menjadi disiplin akademik:
The period when strategic management emerged as an academic discipline:
a. 1980s
b. 1970s
c. 1960s
d. 1990s
15. Peringkat strategi yang tertinggi adalah:
The highest level of strategy is:
a. competitive strategy
b. business strategy
c. functional strategy
d. corporate strategy
16. Strategi _______ memfokus apakah perniagaan yang dijalankan oleh sesebuah syarikat.
_______ strategy focuses on issue what is the business of the firm.
a.
b.
c.
d.
corporate
business
functional
operational
functional
operational
corporate
business
Michael Porter
Nellie Porter
John Porter
Harry Porter
mission
vision
strategy
objective
21. _______ adalah target spesifik yang ingin dicapai oleh sesebuah syarikat
_______ is a specific target what a firm intends to achieve
a.
b.
c.
d.
strategy
objective
vision
mission
task
general
organizational
space
organizational
task
space
general
d. task
25. Pesaing adalah komponen dalam persekitaran ________
Competitor is a component of the ________ environment
a.
b.
c.
d.
organizational
task
space
general
reduce
select
improve
generate
27. Norma norma dalam organisasi adalah satu bentuk sumber _______
Norms in organization is a form of _____ resource.
a.
b.
c.
d.
human
legal
knowledge
socio-cultural
opportunities
strength
weaknesses
cash
29. Dalam jangka waktu 20 tahun syarikat ini akan menjadi menguasai sebahagian besar
pasaran di Asia adalah pernyataan _____
In 20 years time this company will be the market leader in Asia is a _____ statement.
a.
b.
c.
d.
mission
strategy
vision
objective
30. Kami berharap untuk mendapatkan 20 peratus pasaran Malaysia pada tahun hadapan
adalah pernyataan _______.
Next year we intend to capture 20 percent of the Malaysian market is a statement of
_____ .
a.
b.
c.
d.
strategy
mission
vision
objective
31. Kita berada di dalam bisnes pembuatan kereta adalah pernyataan ______.
We are in the business of making cars is a _____ statement.
a.
b.
c.
d.
mission
strategy
vision
objective
32. Sebuah syarikat membuat keputusan untuk meningkatkan pegangan syernya di dalam
pasaran semasa sedang menggunakan strategi ________.
A company decides to increase its share in the present market is pursuing ______
strategy.
a.
b.
c.
d.
market penetration
market expansion
market development
market seclusion
33. Sebuah syarikat membuat keputusan untuk mendapatkan syer dalam pasaran baru sedang
menggunakan strategi ________.
A company decides to capture market share in a new market is pursuing ______
strategy.
a.
b.
c.
d.
market expansion
market development
market seclusion
market penetration
34. Sebuah syarikat membuat keputusan untuk memasarkan produk barunya sedang
menggunakan strategi _______.
A company decides to market new product is pursuing ______ strategy.
a. Product market
b. product development
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c. product cycle
d. fresh product
35. Antara berikut yang manakah BUKAN strategi generic Porter?
Which of the following is NOT Porter generic strategy?
a.
b.
c.
d.
market leadership
cost leadership
differentiation
differentiation focus
36. Objektif strategi generic Porter adalah bertujuan untuk _____ antara syarikat syarikat
The objective of Porter generic strategy is for purpose of _____ among firms
a.
b.
c.
d.
cooperation
partnership
competition
merger
37. Berikut yang manakah BUKAN posisi ideal yang sepatutnya berdasarkan Porter?
Which is NOT an ideal position to be in according to Porter?
a.
b.
c.
d.
differentiation focus
cost leadership
stuck in the middle
market leadership
content
process
external
internal
40. Sumber sumber syarikat akan membantu syarikat ke arah mencapai kelebihan saingan
mewakili pendekatan _______.
Resources of a firm will lead the firm to achieve competitive advantage represent the
_____ approach.
a.
b.
c.
d.
external
internal
content
process
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