The cover of the album features a parental

advisory label which is necessary as it

recognises the explicit content of the
product however, this is juxtaposed by her
constructed persona as it imposes that she
is sophisticated and would conform to the
old-fashioned ideals that shes channelling
through her appearance. It creates a
binary opposite as the lyrics are explicit
and quite risqu.

There is synergy through the repetition of

font style to the artists various other
products. The san serif font incorporates a
modern-feel which contrasts with Lanas
vintage persona.
The monochromatic theme incorporates a
homage to the old-fashioned black and
white style.
As her star-image is a focus point of
marketing, it isnt necessary for her name
to be printed across the front of the
digipak; audiences can very easily identify
her.

A vintage, dated car can be recognised in

the background of the music video,
reinforcing Richard Dyers star theory as
its an on-going representation of herself.
Her image can be recognised as a large
part of her marketing scheme as its
something that audiences can recognise
her by.
The direct mode of address through the
use of her eye contact and facial
expression connotes a sense of innocence
but also seduction, acting as a binary
opposition as she desires attention.

Whilst the camera language and costume would suggest

an implication of equality and relativity to her audience,
the car contrasts this as it acts as a portrayal of
opulence.

Very often within her products, there are

many shadows around her face and eyes
which are signifiers of the mystery that she
withholds as a result of her appearance
and work.

The background for Lana Del Reys CD has

a violent feel to it due to the harsh
contrasting colours; as the album is called
Ultraviolence, there is an intertextual
reference and homage to A Clockwork
Orange as ultraviolence means horrible,
horrible violence.

Very often, an artist from the pop or indiepop genre would have a CD with very
limited design or colours in order to keep it
as a statement piece; Lanas CD is breaking
this convention.
There is an act of synergy through the CD
to Lanas various other products; the
album Born To Die features two red roses
on the disc.

The colours of the disc greatly juxtaposes

the colour palette of the digipak cover as
its very monochromatic. As a result, the
CD is made to stand out; the CD is the key
part of the digipak as it holds the
soundtracks. Simultaneously, the great
contrast could act as a surprise as the
audiences wouldnt expect such a
difference from the rest of the digipak.
There is text going around the outline of
the disc in a very small font as audiences
will not actually be required to read it,
however its necessary for copyrights.

Whilst the image is saturated in colours,

its also slightly faded which incorporates
continuity to the rest of the digipak,
through its old-fashioned photography
polaroid feel and grainy filters.

There is an intertextual link, through the use of the

hydrangeas on the disk, to one of Lanas soundtracks
featured on the album named Old Money.

The typography is aligned to the

right side of the case in order to
make the artist the central image,
making sure to reinforce her star
image; the digipak doesnt feature
Lanas name as audiences can
recognise her through her
appearance and persona. Due to
this lack of name reference, its
important that she is a main focus
point whenever possible and a
dominant figure on the image.

There is continuity on the back

covers image of the
monochromatic, grey-scale filter to
the front cover. As this filter
connotes an old-fashioned feel of
the album, it signifies that the
feelings expressed through the
soundtracks are representations
and reflections of her past.
There is elaborated continuity
through the use of the dated car,
connecting the back cover image
to that of the front. Its creates a
homage to comics due to it being
as though shes moving through
the images to get to various points.

The use of the grey-scale, graining

filter reinforces the intertextual
reference to 1950s photography
and polaroid's, assisted by the low
quality image.

The font style has been continued from the front cover in order to
add to her icon as its a memorable house style which has been
used on various products throughout her work in the industry.