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05 No v 2012
Unite d State s
Apple
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Apple is als o moving into the c loud c omputing market by launc hing a c omprehens ive s uite of c loud s torage and c loud c omputing s ervic es under the iCloud
brand. Es s entially, this will res ult in the c ompany bringing a s uite of previous ly dis parate s ervic es - s uc h as Mobile Me - into a s ingle pac kage. iCloud will allow
us ers to s tore data s uc h as mus ic and video for remote download to multiple devic es s uc h as iPhones , iPods , iPads and Apple Mac s . It c an als o ac t as a
data s ync hing c entre for email, c ontac ts , c alendars , bookmarks , notes , etc .
Performance
In July 2011 Apple announc ed financ ial res ults for its fis c al 2011 third quarter, ended June 25 2011. The c ompany pos ted rec ord quarterly revenue of
US$28.57bn and rec ord quarterly net profit of US$7.31bn. Thes e res ults c ompare to revenue of US$15.70bn and net quarterly profit of US$3.25bn one year
earlier. Gros s margin was 41.7% c ompared to 39.1% a year earlier. International s ales ac c ounted for 62% of revenue in the quarter. During the fourth quarter
of fis c al 2011, ending late September, Apple expec ts revenue of approximately 25bn.
Presence
Apple is a US multinational with its headquarters in Cupertino, California, and around 35,000 global employees .
Sectors
In the third quarter of its fis c al 2011, Apple reported that it s old 3.95mn Mac intos h c omputers , up around 14% y-o-y. Meanwhile, Apple s old around 20.34mn
iPhones in the quarter, up from 8.40mn one year earlier and ahead of analys t expec tations , due to hot s ales of its iPhone 4 and inc reas ed expos ure to the US
and Chines e markets .
Apple's iPod has been fading as a s tandalone bus ines s due to c ompetition from c onverged devic es , but the c ompany s till managed to s ell 7.54mn iPods
during the quarter. iPad s ales totalled 9.25mn in the quarter, up from jus t 3.27mn a year earlier.
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