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GALAXY
Man Hoo Yeung
Man Hon
Yeung
NOTE
NAME
WORK
PARTICIPATION
2142980
2149333
2143044
GROUP
: 36
Hiu
Tung
Lau
Chun Yin Leung
2143163
2159466
EXECUTIVE SUMMARY
This assignment is made for assuming the buying behavior of Samsung Galaxy Note 3. It is complex to
make buying decision of mobile phone purchasing because mobile phone is used for lifetime. So it is
important to purchase mobile phone once in a while and need after servicing program. Samsung Galaxy
Note 3 has variation in color and high defined configuration. According to this report, Buying factors
are mostly influenced on one determination and that is durability.
We need to develop extensive market research of Samsung Galaxy note buyer. Sit is the important
aspects of for making research on buying decisions. Marketing aspects is very changing and consumers
have different demand trends. So this will make motivate to develop new markets. Social value on
purchasing Samsung Galaxy Note 3 is the big factor of measurement. Middle high society is the
ultimate buyer. Mobile phone is not limited in one factor. Different factors are compliance for buying
Samsung Galaxy.
But all factors regarding buying decisions are important for differentiating and getting phone with all
priorities fulfillment. Mobile phone is lifetime asset and it is crucial point of deciding all factors. But
Samsung Galaxy Note has strong determination of good purchasing.
There will be shortage on buying behavior process information. We try our level best to develop new
sense on buying behavior.
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Table of Contents
EXECUTIVE SUMMARY................................................................................................2
Introduction.......................................................................................................................4
Motives in buying Samsung Galaxy Note........................................................................4
Their specific need criteria...............................................................................................5
All the product types/brands they would consider...........................................................6
What they know about each product type/brand.............................................................7
Their evaluations of each product type/brand.................................................................7
Any prior experiences of these product types/brands......................................................8
How confident they would be in making a product type/brand choice if they had to
make an immediate decision.............................................................................................8
If not, ask them whether they would want any additional information before making a
product type/brand choice.................................................................................................8
What kind of information they would look for................................................................9
What sources of information they would use and why....................................................9
What sources of information they would trust and why................................................10
How much time they would expect to take to search for this information...................10
How they evaluation and selected alternative................................................................10
How many alternatives are evoked?...............................................................................10
How many alternatives are purchased?.........................................................................11
Which decision rules are used to make a decision?.......................................................11
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Introduction
Samsung Galaxy Note 3 has unique and compulsive decision making oriented buying behavior. It is not
used for once purpose. Today buying behavior towards Samsung Galaxy Note 3 is based on extensive
research about mobile review and consideration. Consumer believes in Samsung Galaxy for its strong
brand perspectives. Longevity and high mobile application consideration are the prime factors of
buying process. So our marketing research is concentrating on some attitude implications, extensive
information search and different buying perspectives. Most people buy Samsung Galaxy Note 3 for
getting mobile and digital facilitation. Of course there is another factor influencing on decision making
is Brand prompt (Atique, 2013). Some people eager to buy Samsung Galaxy Note 3 for getting the new
combination of application using. So these factors are evaluated in finding criteria. Buying behavior
pattern is varied on age differences of people. A same product with different desires is the factor
amount of interest searching (Bray, 2011).
Smooth and high definition organized application Samsung buyer people analyze mobile not for
calling or messaging (Mohankumar and Dineshkumar, 2014). Samsung lover want to define high
configured selfie mode camera and can play high GB game. Recently a market survey has confined a
new theory and that is younger generation love to buy Samsung Galaxy for smooth downloading and
built in 4.3.5 version of storing of Clash of Clans game.
Fixed satisfaction Samsung brand has no doubt of changing mobile set and durable, strong inter
personality people get motivation on Buying Samsung Galaxy.
Knowledge sharing From previous experience existing Sams (Yurchisin, Dr. Jennifer, 2012)ung users
will give suggestion and direct observation of another persons good configured using.
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These three sub brand mobile will give comfort of small office writing and project developing.
Prefer to get Samsung Galaxy with same configuration of Iphone at affordable rate.
Will cover all application form and has 8.9.4 version.
According to mobile sub brands, corporate people like to get Samsung GALAXY Note 3 for office
application using and online project development.
Galaxy Norte 2 has strong GPS connection with automated tracking record. Mainly intelligence group
and military group will prefer this sub brand (Bray, 2011).
Game lover teenage or above 20 aged people love to get Samsung Galaxy Note 1. It has developed
mega pixel front camera. This is the ultimate concept of front image clicking (Kally, 2013).
SamsungGalaxyPocketisconsideredaslargerangeofmusiccollection.Strongsoundpowerofmusic
loadedmobilewillauniquecombination.
SamsungGalaxyadvanceXwillgivestrongperformanceaboutmobileapplicationfastdownload.,
All these sub brand mobile set has common features of fast downloading, antivirus software
installment,specifiedcameraandgooduseofvideocallingoverSkypeandViber(Yurchisin,Dr.
Jennifer,
2012).
How confident they would be in making a product type/brand choice if they had to
make an immediate decision
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Samsung users usually give immediate decisions regarding buying process. Samsung is well known
electronic brand (Yurchisin, Dr. Jennifer, 2012). As an electronic brand, they will be considered as best.
So from literature reading, article, Samsung new brand reviews and most importantly existing users
experience hearing will make no doubt on immediate purchase process. Necessity is very import
aspects of buying decision making but Samsung users will little bit sure about quality assurance.
Samsung users will experience Apple products features in affordable form. Samsung Galaxy users are
sure about the mobile experience accordance to purchase ability.
If not, ask them whether they would want any additional information before
making a product type/brand choice
Samsung Galaxy Tab products need specific market analysis regarding buying process. Samsung
Galaxy Note 3 mobile set needs pre purchase knowledge gathering. It is important for determining a fix
asset purchasing (Kally, 2013). This is not temporary usable. Some buyer has strong interpersonal
determination about using mobile phone as daily necessity such as corporate project making,
presentation, meeting out frame perpetration. So it very important to get assurance about requirement
fulfills. There is needed to be considered:
awc a r h e n i c m I h g o a e b p t i l p Se l a i sc m e a r t s vi u o i c n i g n g
mcs e a tn k t a e r t e e a n a ff e s o ay r r t a a t c ob c l me s r y s a to e f
ih n o t me r e n e o t r c a o r n e na e? c t o f
M o b ile
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How much time they would expect to take to search for this
information
According to consumer evaluation time review analysis, Information gathering will get maximum 2
days of collection (Bray, 2011). At new decade, Samsung always update about upcoming mobile
review at internet, e journal and Samsung websites. Mobile fair can give direct information about
product review, price, and warranty period and mostly after servicing requirements.
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Implications of finding
We make a market survey determining the comprehensive market analysis about decision making.
Considering fact of buying behavior according to income:
Income amount
$5000
$5000-$10000
$10000-$20000
$20000-$50000
price
range
Samsung Galaxy
$1500 to $4500
$12500
purchase decision
It is according to range Confirm for buying
It is beyond price range Need more financial
$15500
for my income
support
Need to analyze several Pre purchase evaluation
$45000
brands
Yes I will purchase Will
motivate
on
my
application
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$50000 to more
$60000
requirements
Latest trend need to buy Yes confirm to buy
Market researcher John Kelly gets some information criteria with recent market trend atmosphere
situations:
About 43% people have strong perspective regarding the buying process at recent market trend.
About 67% young market has recent perception about purchasing Samsung Galaxy Note for
downloading strategic game. These strategic games needs about 4.3.5 build version to
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recognizationbrandimagehasestablishedonconsumermindat78%
extensiveevaluationwill definepositivecategoriesonpurchasedecisionat65.78%
postpurchasewill givesatisfacticandgivemotivationofpromotionalactivitesat65.34%
Conclusion
Above all Samsung consumers does not need to evaluate pre market analysis for Smartphone
purchasing. Consumer buying behavior varies on different levels. For impulsive buying behaving
process consumers need to define and survey Smartphone for permanent asset development. It is acute
process of product survey and brand enquires.
References
Atique, S., (2013) ,Tendency of consumers impulsive buying behavior, no. 083002, August, pp. 4-335.
Bray, J., (2011), Consumer behavior theory, vol. 4, pp. 3-33.
Gupta, V.K., (2011), A Dissertation on Consumer Buying Behavior, vol. 23, May, pp. 4-34.
Kally, R. ,(2013) ,Consumer Decisions and Strategy, March.
Mohankumar, A. and Dineshkumar, U. (2014), A Study On Customer Purchase Behaviourtowards
Mobile Phone, vol. 24, no. 2278-487X, pp. 1-4.
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'Yurchisin, Dr. Jennifer', Exploring the effects of impulsive buying, vol. 123, pp. 10-145.
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