CALL FOR PAPERS

INTERNATIONAL CONFERENCE ON
INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE DEVELOPMENT
7th January, 2016
Organised By

Department of Commerce
University of Madras
Chepauk, Chennai 600005
Tamil Nadu, India
Conference Venue
Le Royal Meridian
1, GST Road, St. Thomas Mount,
Chennai-600 016

Associate Partners

ABOUT UNIVERSITY OF MADRAS

The University of Madras currently into 158th year of academic and research
excellence is organised on the model of London University. It was incorporated
by an act of the legislative council of India on September 5th, 1857. The
university has as its motto Doctrina Vim Promovet Insitam meaning learning
promotes (ones) innate talent. Madras University is the mother of almost all the
old Universities of south India. The University area of jurisdiction has been
confined to three districts of Tamil Nadu in recent years. This is consequent to
establishment of various universities in the State and demarcation of the
University territories. This University has been growing from strength to
strength while widening its teaching and research activities. The University
imparts both Under Graduate and Post Graduate Education through the Affiliated
Institutions which are spread over the districts of Chennai, Thiruvallur and
Kancheepuram. Apart from teaching, research activities in Arts, Humanities, Science, Management and Technology
shape the academic tenor of the University. A number of institutions affiliated to Madras University concentrate on
research activities offering Ph.D., Programmes in their respective field of specialisation. The University also offers
teaching and research programmes in its four campuses. The 68 University Departments of study and research are
spread over four campuses organised into 18 Schools each of which offer Post Graduate Courses in respective
specialisation, part time and full time Ph.D. Programmes, Diploma and Certificate Programmes. Assessing the need
for educating a large number of people in the country, the University offers both Under Graduate and Post Graduate
programmes through the Institute of Distance Education. The Institute is popularly called IDE of Madras University.
Some of the courses offered by IDE has no parallel in this country to name a few. The University has been
accredited by National Assessment and Accreditation Council (NAAC) with the five star rating first, and later with
an A rating. The UGC has recognised the University as one of the centres for "potential for excellence" in the
country.
ABOUT DEPARTMENT OF COMMERCE
The Board of Studies in Commerce was first established in 1926 and B.Com.(Pass) course was first instituted in
March 1945. A full-fledged Commerce Department was established in 1952-53, M.Com. Degree course was
introduced in the year 1976-77 and Ph.D. course was commenced in the year 1975-76. The Department specializes
in International business and Finance, Development Banking, Marketing, Business Finance, Organizational
Behaviour, International Business and Financial Markets. ESDC (Entrepreneurship-cum-Skill Development Centre)
has been established by the Department of Higher Education, Government of Tamil Nadu in July 2012. Further, the
Department has been accorded permission by the Department of Higher Education, Government of Tamil Nadu for
the up-scaling of the department into a Centre for Excellence in the year 2012. Our objective is to impart knowledge
and skill in commerce and business related courses, to provide exposure to business decision making skills, to
prepare high quality human resources for Teaching and Research, to develop positive attitudes and values so as to
strengthen the personality traits among students. Our mission is to provide quality education and training in
commerce and business related courses and to develop skilled, knowledgeable human resources who by their
positive thinking and value based personality would provide effective leadership in teaching, research and careers in
Commerce and business related fields with the greater vision to grow to assume an enviable position in the realm of
higher education in the whole world.
ABOUT SKILLWISE CONSULTING
Skillwise is an ethical learning organisation delivering quality corporate training globally at an affordable cost to
increase the ROI of Clients; and is socially committed to be a blessing by educating underprivileged children.
Mission of Skillwise is to collaborate with clients to create and provide exceptional skill enhancing training that
imparts learning services to their human capital, that transforms the clients core business by attracting, challenging,
nurturing and high calibre talent by offering expertise for diverse industries such as information technology, banking
and finance, telecommunications, manufacturing, service industry etc. with a rapidly growing network of branches
in India and overseas. Skillwise consulting has built up an impressive client-base of corporations within the country
and abroad and it is one of the fastest growing IT service organisation posting a phenomenal growth rate in the past
financial years.

ABOUT GLOBAL BEST HR & MANAGEMENT CONSULTING PRIVATE LIMITED

Global Best HR offers a bouquet of niche HR and Management solutions with an objective of facilitating
organisation achieve its vision in the most productive and profitable way. Global Best HR brings collective wisdom
of experts, practices, experiences, strategic and conceptual knowledge depth and customize to client requirement in
order to achieve predetermined objectives be set together with Client organizations. Global Best HR Partner start-up
organisations as an outsourced HR providing end to end HR solution, Boost organizations to scale up from 'small to
medium' and 'medium to large', Facilitate organizations to have appropriate processes and systems in order to be a
highly productive & profitable organization, Expedite organizations to have high quality & effective leadership
across all levels to drive & achieve strategic and operational organization objectives, Accelerate organizations to
develop highly ethical and engaged workforce and build strong result oriented team & culture and Organise high
impactful inspiring workshops to groom leaders internally in order to take the organization to the next desired level.
Global Best HR mission is to enable and inspire individuals and organizations achieve their purpose and progressive
growth.
ABOUT FRANCHISE RIGHTWAY
Franchising Rightway is part of Skillwise group. We are an innovative franchising consulting company which
consults business house to expand & multiply in various location, ROI and execution excellence by impacting
successful business through efficient work force & skilled man power. We transform organizations in franchising by
leveraging technology to nurture and train entrepreneurs to be successful and to achieve their desired goals with cost
effective solution and by increasing profit margins. Franchising Rightway conducts various franchising training
programs like sales, personality, marketing, franchisor and franchisee training , Goal setting, Motivational &
Leadership training for various levels of the organisation.
GENESIS OF THE CONFERENCE
Sustainability is the key driver of business innovation. The term sustainability is simply defined as "the ability to
sustain" or "the capacity to endure". Today sustainability is the future of every society, for today industries and
businesses; it is also about commercial success. It is mandate to transform business to respect environmental limits
while fulfilling social wants and needs has become an unparalleled platform for innovation on strategy, design,
manufacturing and brand, offering massive opportunities to compete and to adapt to a rapidly evolving world. The
change everyone need is to transform markets specifically on how to produce and consume as well the ways in
which we define and measure value and progress.
The big challenge confronts not just for business and economics, but for massive social, political, technological,
cultural and behavioral transition to achieve sustainability governments need to set incentives, targets and rules for a
level for playing field, civil society actor to hold us to account and to experiment with new ways of delivering social
impact and every business has to take action on their own to reward sustainable business models.
Todays business transformation can be achieved by the way of innovation, execution, meeting marketing needs
promptly and effectively on international level without compromising the ability of future generations to meet their
needs. i.e. successful businesses of tomorrow will be those that lead and create value both inside and outside the
walls of the company i.e. managed by both in long -term as well short term measures, developing strategies to
balance the competition and cooperation, design and deliver product and services that meet social and environmental
needs, shifting to more resilient business models by productive methods, incorporating true costs of environmental
and social resources in a transparent and collaborative manner is a sources for competitive advantage of business.
To understand simply, sustainable development reinforce all three pillars of development economic, social, and
environmental and recognizes that long-term prosperity requires a careful balance between benefits reaped today
and ensuring the well-being of people and planet tomorrow.
Sustainability means not only eco-efficiency, but also eco effectiveness, i.e. go green, because every business and
community depends upon healthy and productive ecosystems. Sustainable business can visualise - a world where
all humans have access to healthcare, nutrition, energy, shelter, mobility, education and economic opportunity
(Access), where the market system is based on fundamental ethics, inclusive and fair approaches, and transparency
(Accountability), where sustainable brands fulfill their promise to deliver goods and services that satisfy societal and

individual demand simultaneously (Consumers & Brands), where energy systems power our economy without
increasing global temperatures beyond 2C (Energy & Climate), where liberalized trading systems are truly free, fair
and sustainable (Globalization), where natural resources and systems are preserved and renewed (Resources &
Ecosystems), and where clear goals and the promise of value creation help companies to navigate the sustainability
journey (Strategy & Innovation).
CONFERENCE OBJECTIVES
Innovation and Sustainable Business Practices facilitates companies to gain competitive edge, increase their market
share and enhance their capabilities to boost shareholders value. This International Conference aims to focus on the
impact of innovation on sustainable growth in the functional areas of business. It also provides an interdisciplinary
forum for the Academician, Practitioners, Industry People, Researchers, Research Scholars and educators to
exchange and share their expertise and also gives an opportunity to present most recent innovations, trends, and
concerns, practical challenges encountered and the solutions adopted in the field of Business Sustainability.
WHO SHOULD ATTEND?
Academicians, Practitioners, Researchers, Research scholars, Policymakers, Leaders, Business Consultant,
Entrepreneurs, Investors, Managers and Professionals from Public & Private Sectors i.e. Energy, Tourism,
Agriculture and Services Industry Sectors: Banking, Investment, Insurance, Risk Management, Advertising/
Branding, Marketing, Legal, Transportation, etc., as well those who involved in CSR Activities, Resource Efficiency
and Green & Blue Projects.
CONFERENCE THEMES
All the authors are kindly encouraged to contribute their original and unpublished work in the areas of Business
Sustainability and innovative trends of various sectors such as Agriculture, Manufacturing, Energy, Commerce,
Transport, Healthcare, Banking, Retail, Education, Services etc. and are cordially invited for presentation at the
conference. Papers are also invited on the following sub themes and other related topics
Business Sustainability Issues and Challenges
Environmental Sustainability Issues and Challenges
Sustainable Business Model - SMEs
Sustainability for Next Business Wave
Sustainable Supply Chain Management
Sustainable Business Environment
Market Opportunities
Resource Sustainability
Entrepreneurship
Human and Institutional Capacity for Sustainability
Remodelling of Growth on Sustainable Development Principles
Indiscriminate Growth: Undermining Natures Economy
Corporate Governance and Sustainability -Challenges, Issues and a Road Ahead
CSR and Sustainable Development Models
Creation of New Sustainable Industries
Technological Innovations
ICT
Government Perspectives on Sustainability
Business Ethics
Social Audit/ Social Economy
Total Quality Management
Education and Research Opportunities in Sustainable Business Practices
Risk Management
Green Technology
Sustainable Consumption and Production
Energy Conservation and Efficiency for sustainable Development
Sustainability Impact on Consumerism

Tax Schemes for Sustainability

Transformational Action on Climate Change Innovation and Investment
Youth Engagement in Sustainability
Accounting for Sustainable development

All accepted full papers will be published in Conference Proceeding having ISBN and that will be released on the
day of conference.
GUIDELINES FOR PAPER SUBMISSION

Submission Process: Abstract and Full Paper must be submitted to itbsd2016@gmail.com

Length: Full papers should not exceed 3000 words (including references).
Title: The title should be brief.
Abstract: Abstract not more than 150 words, It should also include up to five key words about the paper.
Headings: Should be short and clear. The paper should have an Introduction, Literature Review,
Objectives/Research Gaps, Methodology, Limitations / Scope for Future Work, Conclusion.
Format: The paper should have a cover page giving the title, authors name, complete address, telephone
number, fax number, and email of the author. In case of co-authors, these details should also be provided
for each co-author. Correspondence will be sent to the first author unless otherwise indicated.
Margins: 2.5 cm. or 1 inch, Font: Times New Roman, 12 points, Spacing: 1.5.
References: Citation to other publications must be in standard style. At the end of the paper a reference list
in alphabetical order must be given as follows:
o For books: Surname, initials, (year), title, publisher, place of publication.
e.g. Mckenzie J. (1996), Paradox: The New Strategic Dimension, McGraw -Hill,
Berkshire.
o For journals: surname, initials, (year), journal, volume (number), pages.
e.g. Volberda H.W. (1997), Building Flexible Organization for Fast Moving Markets,
Long Range Planning, 30 (2), 169183.

REGISTRATION FEE
The Registration fee is payable by each author and co- authors of the paper individually and separately as detailed
below:
Early Bird
Registration on or
before 25/11/2015
USD 100
Rs.2500
Rs.1500

Registration fee on
or after 26/11/2015

Foreign Authors
USD 150
Delegates from Industry
Rs.3000
Academicians, Research Scholars & Students
Rs.2000
For Non- Paper Presenters
Rs.1000
Rs.1250
Academician/Research Scholars
Rs.800
Rs.1000
Student Participants (UG/PG)
For Extra Copies of Conference Proceeding
Rs.1000
*For paper presenters registration fee includes conference proceeding and Non-Paper Presenters will get
book with additional payment of Rs.1000.
*Papers in absentia also accepted upon request. The registration fee and dates will remain the same.
Registration fees shall be paid by means of Demand Draft favouring The Registrar, University of Madras,
payable at Chennai. Delegates are requested to write their details on the reverse side of the Demand Draft.
Registration fees once paid will not be refunded. It includes registration for the conference, High Tea and Lunch,
Conference kit and conference book with ISBN. The participants are requested to make arrangement for
accommodation at their own cost. Registration fee can be paid through Internet Banking. Detailed information will
be sent once based on the acceptance of Abstract/Paper. The Abstract and Full Paper must be submitted to
itbsd2016@gmail.com .

IMPORTANT DATES
Conference Date
Last date of Abstract Submission
Notification for Acceptance of Abstract
Last date for Early Bird Registration
Last date for Submission of Full paper & Payment of Registration Fee

January 7, 2016
November 15, 2015
November 18, 2015
November 25, 2015
December 5, 2015

FOR FURTHER INFORMATION CONTACT

Ms. M.P.Suganya
Mr. M.Selvarasu
Mr. P.M.Ramesh Kumar
Ms. Abinaya Priya
Email id

078109 88844 / 099401 45568

099624 25906
095513 77374
095001 03696
itbsd2016@gmail.com

ORGANISING COMMITTEE OF UNIVERSITY OF MADRAS

Conference Patron
Conference Convener
Conference Director
Conference Co-Director
Faculty Coordinators

Prof.R.Thandavan, Vice-Chancellor
Dr.S.Gurusamy, Professor and Head
Dr.R.Shanthi, Assistant Professor
Dr.P.S.Buvaneswari, Assistant Professor
Dr.R.Rangarajan, Professor
Dr.N.Ragavan, Associate Professor
Dr.S.Yuvaraj, Assistant Professor

INDUSTRY - EXPERT COMMITTEE

Mr.R.Balachandar, Co-Founder & CEO, Wassup Ondemand

Mr.Bastian Babu, Founder & CEO, Skillwise Consulting
Mr.Oommen Abraham, Founder & CEO, Global Best HR & Management Consulting Private Limited
Ms.Rajani Nair, Founder Partner, Tribe 10
Mr.N.Subramanian, Vice President - Marketing & Operations, CADD Centre
Mr.J.X.Dominic Savio, GM-HR, Ford India
Mr.Chackochen Mathai, Founder & CEO, Franchising Rightway

INTERNATIONAL CONFERENCE ON
INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE
DEVELOPMENT
7th January, 2016
Organised By
Department of Commerce, University of Madras

DELEGATES REGISTRATION FORM

Name

Designation

Organization / Institution :
Correspondence Address :
Mobile

E-mail

Contribution of Paper

If yes, Title of the paper

Demand Draft Details

Yes / No

Rupees
Dated
Bank
Branch

:
:
:
:
Date
:
Signature of the Author(s):
Note:

Demand Draft should be taken in favour of The Registrar, University of Madras, Payable at Chennai
The early bird registration fees along with duly filled Registration form must reach the Conference
Director on or before 25/11/2015.
The registration fees along with duly filled Registration form must reach the Conference Director on or
before 05/12/2015.
Full paper should be sent to the email ID itbsd2016@gmail.com
Dr. R. SHANTHI
Conference Director
Assistant Professor
Department of Commerce
University of Madras
Chepauk, Chennai 05, Tamil Nadu, India.