a story of innovation for

sustainable buildings
By Philippe ALAMY, associate director and founder
philippe.alamy@enerbim.com

12/11/2015

EnerBIM - ELAN Network Workshop

CHILE

Who are we?

3 associated managers
experienced with SME and R&D
Experts in raytracing and simula<on
Experts in BIM (Building Informa<on
Modeling)

formerly

21/05/2014

HPC-SA / EDF R&D

The Challenge
Set up and disseminate a next generation software
for sustainable design in AEC (Architecture
Engineering and Construction)
Architects first
Make them collaborate with engineers
Towards the nearly zero energy building (NZEB)
in Europe (meet European H2020 challenge)
Meet national regulations (France first)
Explore worldwide market (Europe first)

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EnerBIM - ELAN Network Workshop

CHILE

STEP#1: the idea (2007)

A new 3D soCware
for sustainable
design

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EnerBIM - ELAN Network Workshop

CHILE

STEP#1: the idea!

To succeed we need:

to be the fastest on the market
To jump higher than the others :
disrup<ve innova<on
To address the largest market:
FRANCE the EUROPE, then North
America!
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EnerBIM - ELAN Network Workshop

CHILE

The concept: design and

decision support software

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EnerBIM - ELAN Network Workshop

CHILE

The concept: holistic design and

decision support software named
ArchiWIZARD (2009)

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EnerBIM - ELAN Network Workshop

CHILE

How to make it?

SO MANY ISSUES! SO MANY OBSTACLES for
innovation
Address architects but they dont want to
calculate
Sketch, design and project management: keep that position!

Address engineers but they are reticent about new

solutions
Energy calculation, customized process and calculation (expert
mode)

Make them work together round the table

New kind of friendly interfaces and serious game thinking

Keep them connected to our solution

Develop and connect plugins to the main CAD solutions
(AutoCAD, Sketchup, )

Fit with national EnerBIM

regulations
- ELAN Network Workshop
12/11/2015
CHILE

Heavy, complex, national, updating every 4/5 years

The S curve of our innovation

Sales

Value
Huge technical +
marke<ng eorts
USERS
Adop<on (expected)

Early adopters

Early majority

Public funding
2009

12/11/2015

Investors
2012

Late majority

2014

EnerBIM - ELAN Network Workshop

CHILE

CASH FLOW

Time

Technical issue#1: new kind of simula5on, taking the BIM wave

Real building
to 3D model

3D geometric
model

Thermal
BIM model
-
-

-
-

Zone dimensions: 6.5 x 7.5 x 2.5m / 121.8m3 /

48.75m
Envelope
-
Walls: 17cm insulation / 15cm
concrete
-
Ceiling: 40cm insulation
-
Floor: 16cm concrete / 20cm
insulation
Heating setpoint: 19C
Windows surfaces (m - Fraction of wall
surface), South: 18.75m - 39.5%, East:
0.46m - 2.8%, North: 0.59m-3.1%, West:
2.5m - 15.3%
5 external surfaces / 1 adjacent zone

12/11/2015

EnerBIM - ELAN Network Workshop

CHILE

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Technical issue#2: full5me SIMULATION / What if Analysis

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EnerBIM - ELAN Network Workshop

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Technical issue#2: full5me SIMULATION / What if Analysis

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Run ene
rg
simula< y
on

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Marke5ng breakdown: disrup5on through users interfaces

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Marke5ng breakdown: disrup5on through users interfaces

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EnerBIM - ELAN Network Workshop

CHILE

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Marke5ng breakdown: disrup5on through users interfaces

12/11/2015

EnerBIM - ELAN Network Workshop

CHILE

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Marke5ng breakdown: disrup5on through users interfaces

12/11/2015

EnerBIM - ELAN Network Workshop

CHILE

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 S curve remains flat

Sales

Value

USERS
Adop<on (expected)

Late majority

CASH FLOW

Early majority
minority

Public funding
2009

12/11/2015

Investors
2012

2014 2015

EnerBIM - ELAN Network Workshop

CHILE

Time

17

How to solve time to market?

Sustainable design is assimilated to more heavy
constraints for the professionals
Longer Time (10 years!) to reach a diffuse Market (80%)
Very big construction companies are leaders 20%)

Dedicated business line for big players

Support Educa<onal Network (partnership,
EDU soCware)
Integrate na:onal programs

Integrate European Community innova<on

programs (H2020/Nearly zero energy building)
Build new kind of consor<um with designers
themselves
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EnerBIM - ELAN Network Workshop

CHILE

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NEW MARKET opportunities

To take over this new market, we realized that our
value chain may be rst with the manufacturers and
their rela:onship with project designers
B2B
R&D support
New way for
products
prescrip<on
Dynamic
congurators
linked to
dynamic
design process
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Slat blinds

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NEW MARKET opportunities

Business Model for big players
OEM soCware for MANUFACTURERS based on the
core technology

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NEW MARKET opportunities

European Innovation programs
EC supports innova<on and expects
new business models towards
sustainability open market

Project BIPV: solar integra5on into

building skin from the 1st design

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EnerBIM - ELAN Network Workshop

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Thank you
Gracias
By Philippe ALAMY, associate director and founder
philippe.alamy@enerbim.com
www.enerbim.com (under construc:on)

12/11/2015

EnerBIM - ELAN Network Workshop

CHILE

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