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The Opening Day of the 2010 Major League Baseball season is fast approaching, and with the long
offseason, players are anxious to get back into the ballpark. But how about fans?

Overall, MLB ticket prices on the secondary ticket market are higher entering the 2010 season.
However, not all teams are sharing in the groundswell of interest - cities like Detroit and Miami
cannot seem to shake the financial crisis, and continue to see the prolonged effects of their
depressed local economies.

For several teams, such as the New York Mets and St Louis Cardinals, the substantial investments
they͛ve made in off-season signings seem to be paying off, as ticket prices have risen
exponentially. But, current ticket prices for the Los Angeles Angels, who consistently own one of
the highest payrolls in baseball, are at the bottom of the league, and extremely low in comparison.

SeatGeek͛s 2010 MLB Opening Day TicketBeat Report focuses on the following themes:

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: Are MLB fans more willing
to purchase tickets to see their favorite team this year? Or, are financial insecurities still
threatening ticket sales?
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SeatGeek.com is a free innovative search and forecasting web application that helps fans save
money on sports and concert tickets. The company aggregates the best available deals on the
secondary market and analyzes millions of ticket listings to forecast how ticket prices will move,
alerting users on the optimal time to buy. Users of SeatGeek.com could potentially save hundreds
of dollars on ticket purchases by using the company͛s patent-pending forecasting service.

SeatGeek.com also publishes weekly ͞Top 10͟ charts for all major sports and concert events.

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Overall,cMLB has seen a significant increase in ticket prices heading into the 2010 season.
However, certain markets, which have been hit hard by the recession, continue to struggle.
We͛ve highlighted Detroit, San Diego, Seattle, and Florida below as examples.

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c Average MLB ticket prices on the secondary market are up 22 percent entering the 2010
season in comparison to the average price of tickets during the second half of the 2009
season. Ticket prices for all MLB teams are selling for an average of $74.97.
c Detroit, Miami, Seattle, and San Diego have been hit hard by the financial crisis, and
continue to struggle. Prices have dropped an average of 15 percent for these teams in
comparison to the second half of the 2009 season.

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c After the acquisition of All-Star Jason Bay, tickets prices to see the Mets are averaging
$107.31 for the 2010 season ʹ an increase of more than 102 percent from the second half
of the 2009 season.
c Despite making key additions to their team with the signing of Cliff Lee and Chone Figgins,
the Seattle Mariners have seen their ticket prices drop 20 percent, and are selling for an
average price of $54.35.
c St. Louis Cardinals ticket prices have jumped 24 percent in 2010 to an average price of
$74.16, after the resigning of perennial All-Star Matt Holliday.
c Despite acquiring dominate starter Roy Halladay in a trade during the offseason, prices to
see the Phillies have dropped 2 percent.
c Both the New York Yankees, and Philadelphia Phillies ʹ World Series Champions of the last
two seasons - have not seen price growth.

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c Despite a team payroll of close to $119 million, ticket prices to see the Los Angeles Angels
are at a major league low of $35.38, and well below the league average of $74.97.
c With the opening of Target Field in Minneapolis, average ticket prices to see the historically
frugal Twins are at $103.99.
c Not surprisingly, big spenders and big market teams like the Yankees, Red Sox, and Mets
are near the top of the league in average ticket prices.

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#1 Los Angeles Angels at New York Yankees $248.00 4/13/10
#2 Boston Red Sox at Minnesota Twins $244.02 4/12/10
#3 New York Yankees at Boston Red Sox $202.05 4/4/10
#4 Cleveland Indians at Detroit Tigers $141.20 4/9/10
#5 Florida Marlins at New York Mets $132.13 4/5/10
#6 Atlanta Braves at San Francisco Giants $121.61 4/9/10
#7 New York Yankees at Boston Red Sox $112.49 4/6/10
#8 Washington Nationals at Philadelphia
Phillies $112.06 4/12/10

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#9 St. Louis Cardinals at Cincinnati Reds $110.31 4/5/10
#10 Arizona Diamondbacks at Los Angeles
Dodgers $109.36 4/13/10

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c After winning the 2009 World Series, the Yankees show the highest average ticket price for
the MLB 2010 season with tickets selling for close to $248 for their Opening Day game at
Yankee Stadium on April 13th .
c Twins fans are showing their excitement for Target Field. Ticket prices for the first game at
the new field are selling for close to $244.
c Not surprisingly, seven out of the top 10 games are division rivals.

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The statistics in this report were drawn from SeatGeek͛s database of millions of historical
secondary market transactions. SeatGeek is the only company that uses transactional data to
analyze ticket prices, and has the technology to track secondary market price movements for all
MLB games, resulting in a comprehensive picture of fan demand for every game.

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LaunchSquad
Mike Schroeder
Phone: 212ʹ564-3665
Email: Mike@LaunchSquad.com
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