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Clipsal & Schneider Electric Partner Business

January 2015

Saturn ZEN
The beauty of simplicity. Subtle modern look with clever design features.

StarServe Bluetooth
Home Audio

Conext XW+
Hybrid Inverter

Knowledge is power, so in every edition well provide you with a


short-list of key messages about market trends and innovative
product developments.

Saturn ZEN: Simplifying life beautifully. Combining form


and function, the range features standard LED switches,
premium matte finger print resistant finish and the unique
pictogram buttons and charging shelf - 'smart shelf'.

StarServe Bluetooth Home Audio: Music with


Bluetooth connectivity convenience.

Conext XW+ Hybrid Inverter: Adaptable single-phase


and three-phse inverter/charger system with grid-tie
functionality and dual AC power inputs.

Welcome to the Clipsal and Schneider Electric Partner Business Marketing


Update your informative guide to the latest products, solutions and marketing
initiatives. Marketing Update has all the information you need to get informed.

Contents
Product and Solution Releases
Saturn Zen

4
5

Bluetooth Home Audio

14

Conext XW+ Hybrid Inverter

21

Upcoming Releases

28

WilcoROWCO

29

Product Updates

31

Competitor Updates

36

Competitor Updates

Marketing Communications

37

38

Life Is On Campaign

39

Gemcell Promotion

42

New and Updated Brochures

43

Consumer Advertising

43

Trade and Specifier Advertising

44

Digital Updates

45

Upcoming Events

46

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

Product and Solution Releases

Saturn Zen
The beauty of simplicity.
Subtle modern look with clever design features.

Introduction
The Clipsal by Schneider Electric plate ranges continue to grow and transform, with the release of
the Saturn Zen range of premium LED switches, sockets and the new charging smart shelf
accessory and pictograms. Continuing with the push button theme, Saturn Zen has a subtle,
modern design to suit both residential and commercial applications. With an understated look and
clever design features, the standard LED push button switches make it easy to find the switch at
night and with the introduction of Pictograms make it even easier to determine what room/area
you are switching.
With the release of our USB Charger Mechanism, the new range will offer an innovative charging
smart shelf accessory to allow you to take your smartphone or tablet off the table and put it on the
shelf that is part of the wall plate, in a neat and convenient way to charge your phone or tablet.
Following this launch, we will see the Saturn Zen finish within the C-Bus range of wall switches.
Currently in development are one, two, three and four button C-Bus Saturn Zen wall switches in
Zen White and Zen Black finishes. The C-Bus eDLT wall switch is being developed for the C-Bus
Saturn Zen range also. Product release is expected in the near future. Please stand by for further
news.

Why are we focusing on this?


To continue with the move from medium to optimum offers, Saturn Zen is based on the original
Saturn platform which is already well accepted in the market and will provide a more subtle modern
alternative for our customers. The new painted matte finish and flush buttons provides a seamless
look and styling for todays interior design, appealing to architects and specifiers.
This range offers the unique opportunity of providing an affordable up-sell from Slimline and
Classic and seamless cross-sell with Saturn.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

Product Information
Unique Selling Features
Featuring a premium matte painted finish in Zen White and Zen Black that is UV resistant, chemical
resistant and finger print resistant that will compliment any home or commercial buildings styling.

Easier modern switch identification Pictograms


A range of Pictograms are available that are LED backlit. The standard LED push button
switches make it easy to find the switch at night and with the introduction of Pictograms
makes it even easier to determine what room/area you are switching. Buttons are
inserted/changed by the user. Total group sold separately as buttons.

Convenient USB charging Smart Shelf Accessory


This new range will offer an innovative shelf accessory to allow you to take your
smartphone or tablet off the table and put it on the shelf that is part of the wall plate.
Offering a neat and convenient way to charge either two smartphones or one tablet either
with USB or charger pack. Ideal for kitchens, bedrooms and offices.

Suits standard mounting accessories.

All products supplied with black mounting grids as standard.

Price Positioning
An affordable optimum offer at below the trade price of Saturn will allow consumers to move up to a
premium product from C2000 or Slimline by reducing the price gap.

Catalogue Numbers and Availability


Catalogue Number
Z4015C-ZW

Description
COVER TO SUIT Z4015 SATURN ZEN

Z4015C-ZB

COVER TO SUIT Z4015 SATURN ZEN

Z4015-ZW

SOCKET SWT SINGLE 10A 250V SATURN ZEN

Z4015-ZB

SOCKET SWT SINGLE 10A 250V SATURN ZEN

Z4015L-ZW

SOCKET SWT SING 10A RND EARTH SATURN ZEN

Z4015L-ZB

SOCKET SWT SING 10A RND EARTH SATURN ZEN

Z4025C-ZW

COVER TO SUIT Z4025 SATURN ZEN

Z4025C-ZB

COVER TO SUIT Z4025 SATURN ZEN

Z4025H2C-ZW

COVER TO SUIT 4025H2 SATURN ZEN

Z4025H2C-ZB

COVER TO SUIT 4025H2 SATURN ZEN

Z4025H2-ZW

SOCKET SWT QUAD 10A 250V SATURN ZEN

Z4025H2-ZB

SOCKET SWT QUAD 10A 250V SATURN ZEN

Z4025-ZW

SOCKET SWT TWIN 10A 250V SATURN ZEN

Z4025-ZB

SOCKET SWT TWIN 10A 250V SATURN ZEN

Z4025XA-ZW

SOCKET OUTLET TWIN 10A 250V WITH EX SWT

Z4025XA-ZB

SOCKET OUTLET TWIN 10A 250V WITH EX SWT

Z4025XAC-ZW

COVER TO SUIT Z4025XA SATURN ZEN

Z4025XAC-ZB

COVER TO SUIT Z4025XA SATURN ZEN

Z4025XUA-ZW

SOCKET OUTLET 10A 250V TWIN LESS EX SWT

Z4025XUA-ZB

SOCKET OUTLET 10A 250V TWIN LESS EX SWT

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

Z4031VH-ZW

GRID & PLATE ASSY 1 GANG SATURN ZEN

Z4031VH-ZB

GRID & PLATE ASSY 1 GANG SATURN ZEN

Z4032VH-ZW

GRID & PLATE ASSY 2 GANG SATURN ZEN

Z4032VH-ZB

GRID & PLATE ASSY 2 GANG SATURN ZEN

Z4033VH-ZW

GRID & PLATE ASSY 3 GANG SATURN ZEN

Z4033VH-ZB

GRID & PLATE ASSY 3 GANG SATURN ZEN

Z4034VH-ZW

GRID & PLATE ASSY 4 GANG SATURN ZEN

Z4034VH-ZB

GRID & PLATE ASSY 4 GANG SATURN ZEN

Z4036VH-ZW

GRID & PLATE ASSY 6 GANG SATURN ZEN

Z4036VH-ZB

GRID & PLATE ASSY 6 GANG SATURN ZEN

Z4060CSFM

CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

Z4060VX-ZW

BLANK PLATE GRID AND FASCIA SATURN ZEN

Z4060VX-ZB

BLANK PLATE GRID AND FASCIA SATURN ZEN

Z4061/45C-ZW

COVER FOR Z4061/45 & D32 COOKER

Z4061/45C-ZB

COVER FOR Z4061/45 & D32 COOKER

Z4061/45-ZW

SWITCH COOKER S/POLE 45A 250V SATURN ZEN

Z4061/45-ZB

SWITCH COOKER S/POLE 45A 250V SATURN ZEN

Z4061AL-ZW

SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN

Z4061AL-ZB

SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN

Z4061D32-ZW

SWITCH COOKER D/POLE 32A 415V SATURN ZEN

Z4061D32-ZB

SWITCH COOKER D/POLE 32A 415V SATURN ZEN

Z4061EDIM-KB

KNOB DIMMER / FAN CONTROL SATURN ZEN

Z4061-ZW

GRID & PLATE ASSY ARCH 1GANG SATURN ZEN

Z4061-ZB

GRID & PLATE ASSY ARCH 1GANG SATURN ZEN

Z4061PBL-ZW

SWITCH 1G PB 250V 16AX/20A LED SATRN ZEN

Z4061PBL-ZB

SWITCH 1G PB 250V 16AX/20A LED SATRN ZEN

Z4061VF3CSF-ZW

CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

Z4061VF3CSF-ZB

CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

Z4061VH-ZW

GRID & PLATE ASSY 1GANG SATURN ZEN

Z4061VH-ZB

GRID & PLATE ASSY 1GANG SATURN ZEN

Z4062AL-ZW

SWITCH 2G PB ARCH 250V 16AX/20A LED ZEN

Z4062AL-ZB

SWITCH 2G PB ARCH 250V 16AX/20A LED ZEN

Z4062E450UDN-ZW

SWITCH/DIMMER UNIVERSAL 450W SATURN ZEN

Z4062E450UDN-ZB

SWITCH/DIMMER UNIVERSAL 450W SATURN ZEN

Z4062EDIM-KB

KNOB DIMMER / FAN CONTROL SATURN ZEN

Z4062-ZW

GRID & PLATE ASSY ARCH 2GANG SATURN ZEN

Z4062-ZB

GRID & PLATE ASSY ARCH 2GANG SATURN ZEN

Z4062PBL-ZW

SWITCH 2G PB 250V 16AX/20A LED SATRN ZEN

Z4062PBL-ZB

SWITCH 2G PB 250V 16AX/20A LED SATRN ZEN

Z4062VH-ZW

GRID & PLATE ASSY 2GANG SATURN ZEN

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

Z4062VH-ZB

GRID & PLATE ASSY 2GANG SATURN ZEN

Z4063PBL-ZW

SWITCH 3G PB 250V 16AX/20A LED SATRN ZEN

Z4063PBL-ZB

SWITCH 3G PB 250V 16AX/20A LED SATRN ZEN

Z4063VH-ZW

GRID & PLATE ASSY 3GANG SATURN ZEN

Z4063VH-ZB

GRID & PLATE ASSY 3GANG SATURN ZEN

Z4064PBL-ZW

SWITCH 4G PB 250V 16AX/20A LED SATRN ZEN

Z4064PBL-ZB

SWITCH 4G PB 250V 16AX/20A LED SATRN ZEN

Z4064VH-ZW

GRID & PLATE ASSY 4GANG SATURN ZEN

Z4064VH-ZB

GRID & PLATE ASSY 4GANG SATURN ZEN

Z4065PBL-ZW

SWITCH 5G PB 250V 16AX/20A LED SATRN ZEN

Z4065PBL-ZB

SWITCH 5G PB 250V 16AX/20A LED SATRN ZEN

Z4065VH-ZW

GRID & PLATE ASSY 5GANG SATURN ZEN

Z4065VH-ZB

GRID & PLATE ASSY 5GANG SATURN ZEN

Z4066PBL-ZW

SWITCH 6G PB 250V 16AX/20A LED SATRN ZEN

Z4066PBL-ZB

SWITCH 6G PB 250V 16AX/20A LED SATRN ZEN

Z4066VH-ZW

GRID & PLATE ASSY 6GANG SATURN ZEN

Z4066VH-ZB

GRID & PLATE ASSY 6GANG SATURN ZEN

60R16-ZW

SWITCH MECH ASSY 16A 250V SATURN ZEN

60R16-ZB

SWITCH MECH ASSY 16A 250V SATURN ZEN

60R32-ZW

SWITCH MECH ASSY 32A 250V SATURN ZEN

60R32-ZB

SWITCH MECH ASSY 32A 250V SATURN ZEN

60R32COOK-ZW

SWITCH MECH ASSY 32A 250V MARKED COOKER

60R32COOK-ZB

SWITCH MECH ASSY 32A 250V MARKED COOKER

60ZPBC-ZW

BUTTON LABEL PK SATURN ZEN

60ZPBC-ZB

BUTTON LABEL PK SATURN ZEN

Z4032HS-ZW

SHELF HORIZONTAL SUITS SATURN ZEN Z4032

Z4032HS-ZB

SHELF HORIZONTAL SUITS SATURN ZEN Z4032

Z4025HS-ZW

SHELF HORIZONTAL SUITS SATURN ZEN Z4025

Z4025HS-ZB

SHELF HORIZONTAL SUITS SATURN ZEN Z4025

Push

Button

LED

4000 Saturn
Platform

1 Gang

60 Series
Mechansim

ZEN Series

Catalogue Number Conversion

Know Your Product


Push Buttons are easily removed and replaced with Pictograms. Follow instructions supplied.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

Technical Specifications
Cat. No.

Dimensions (mm)

Voltage

Current

Z4015C

118 x 76 x 5

Z4015

118 x 76 x 10

250V

10A

Z4015L

118 x 76 x 10

250V

10A

Z4025C

118 x 76 x 5

Z4025H2C

232 x 76 x 5

Z4025H2

232 x 76 x 10

250V

10A

Z4025

118 x 76 x 10

250V

10A

Z4025XA

118 x 76 x 10

250V

10A

Z4025XAC

118 x 76 x 5

Z4025XUA

118 x 76 x 10

250V

10A

Z4031VH

118 x 76 x 10

Z4032VH

118 x 76 x 10

Z4033VH

118 x 76 x 10

Z4034VH

118 x 76 x 10

Z4036VH

118 x 76 x 10
250V

75VA

Z4060CSFM
Z4060VX

118 x 76 x 10

Z4061/45C

118 x 76 x 5

Z4061/45

118 x 76 x 10

250V

45A

Z4061AL

98 x 38 x 10

250V

16AX/20A

Z4061D32

118 x 76 x 10

415V

32A

Z4061

98 x 38 x 10

Z4061PBL

118 x 76 x 10

250V

16AX/20A

Z4061VF3CSF

118 x 76 x 10

250V

75VA

Z4061VH

118 x 76 x 10

Z4062AL

98 x 38 x 10

250V

16AX/20A

Z4062E450UDN

118 x 76 x 10

250V

450W

250V

16AX/20A

250V

16AX/20A

250V

16AX/20A

250V

16AX/20A

Z4062EDIM-KB
Z4062

98 x 38 x 10

Z4062PBL

118 x 76 x 10

Z4062VH

118 x 76 x 10

Z4063PBL

118 x 76 x 10

Z4063VH

118 x 76 x 10

Z4064PBL

118 x 76 x 10

Z4064VH

118 x 76 x 10

Z4065PBL

118 x 75 x 10

Z4065VH

118 x 75 x 10

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

Z4066PBL

118 x 75 x 10

250V

16AX/20A

Z4066VH

118 x 75 x 10

60R16

25 x 25 x 40

250V

16A

60R32

25 x 25 x 40

250V

32A

60R32COOK

25 x 25 x 40

250V

32A

60ZPBC
Z4032HS

118 x 75 x 32

Z4025HS

118 x 75 x 32

Features and Benefits

Matte painted finish in white (ZW) and black (ZB) (finger print resistant)

LED push buttons as standard

Well accepted Saturn platform

Subtle, modern styling

Suitable for new build and retrofit projects.

Competitor Analysis
Comparison Charts
Feature

Clipsal by
Schneider Electric

Competitor

Push Button,LED Option

Arteor

Legrand

Push Button,LED Option

Excel life

Legrand

Soft touch matte finish

Linea

HPM

Subtle design

HagerBlue

Hager

Image

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10

Target Market
Target Segment
Primarily aimed at residential and small commercial applications.

Target Audience
Consumers, Builders/Developers and Contractors.

Influencers
Architects/Designers and Specifiers.

Channel to Market
Wholesale channel.

Marketing Collateral
Literature
The Saturn Zen range is being showcased in the new Life Is On Campaign brochure style. This
12pp brochure will be used for all audiences including consumer, trade and specifier/consultants.
Print allocations will be dispatched to each state shortly after the launch. The annual brochure
allocation by state is based on current sales of Saturn range.

Brochure Allocation
TAS

400

SA

1600

VIC

3200

WA

2400

NSW

4800

NT

400

QLD

3200

Packaging
The new Saturn Zen unique style of packaging has been
designed to highlight the products and their features and
benefits to enhance the customers interaction and provide a
distinctive look on the shelf.

Marketing Update. 2015 Schneider Electric.


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11

PR & Advertising: Digital, Print & Social Media


A fully integrated campaign will be rolled out across consumer,
architect/specifier and trade audiences including:

Interactive digital banners

Print ads: full page and double page

Email marketing (eDM) from internal and paid external publications


and audiences including Interiors Addict, Release, SwitchedOn
and OneSource

Facebook & Twitter posts & ads

YouTube video (post launch Q1 2015)

Point of Sale
200 selected consumer friendly wholesalers will have access to fully integrated door-shelf-counter
store assets:

Interactive counter top display units with mounted working product

Shelf wobblers

Floor decals entrance to end-cap

End-cap & shelf signage mounted with product

Display & Signage

30 x premium switch plate range display case for sales to use to engage
architects/specificers and builders.

Styles & colours board updated

Beacon, Powerhouse and Builder displays

Selling Tools

Power point presentation: A power point presentation will be provided to sales teams and
RBMs via box.

Real time customer interaction: QR Code and Near Field Communication (NFC) will be
used on this counter top
o

QR Code: The user will need to download a QR Code Reader App from the
iTunes Store (iPhone) or from Google Play (Android phones). The user will be
able to scan the code to be taken directly to the Saturn Zen campaign landing
page clipsal.com/saturnzen

NFC: Is available on mobiles (except iPhone) and user will need to ensure that
NFC is enabled in phone settings. By simply tapping the phone on the NFC icon,
the users phone will automatically load the Saturn Zen campaign landing page clipsal.com/saturnzen

Marketing Update. 2015 Schneider Electric.


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12

Exhibitions
Previewed at Grand Designs Melbourne & Sydney 2014

Website & Owned Digital Tools


1.

Product campaign landing page: clipsal.com/saturnzen

2.

Addition to Life is On campaign landing page: clipsal.com/lifeison

3.

Trade product overview page

4.

Consumer product overview page

5.

eCat/iCat/iSelect/Clipsal.com - banners

Frequently Asked Questions


Question 1
How bright is the LED? Will it keep the occupant awake in a bedroom?
The LED colour appears as a soft light blue glow, not a bright crystal blue glow

Question 2
What is the LED life expectancy?
Generally LED life is 100,000 hours. If we consider two examples:
1.
2.

A switch locator, where the LED would be illuminated for say, 20 hours per day, the
LED would last approx 14 years.
A light on indicator, where the LED would be illuminated for say, 4 hours per day,
the LED would last approx 68 years.

Question 3
How much energy does the LED use?
The LED draws approx 0.0006A or 0.6 milliamps. If a customer installs 10 LED switches the total of
all LEDs is approximately 1.4W if they are all illuminated at the same time.

Question 4
Will the paint rub or flake off?
No, the painting application is designed to prevent wear and tear and will provide many years of
use.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

13

Bluetooth Home Audio


Your sound made simple

Introduction
Clipsal Starserve Bluetooth Home Audio products have brought together the functionality of
Bluetooth Connectivity and convenience, in an affordable home audio solution. Providing a single
zone, unobtrusive ceiling mount solution without the need to relocate portable speakers.
There are 3 products that make up the offer.

6.5 inch (cone size) bluetooth in-ceiling pair of speakers (15W RMS) - Bluetooth module
and Amplifier mounted on back of Master Speaker

4.0 inch (cone size) bluetooth in-ceiling pair of speakers (8W RMS) - Bluetooth module
and Amplifier mounted on back of Master Speaker

Stand-alone Bluetooth amplifier - used for applications where independent passive


speakers can be utilised eg. Outdoor speakers, or for an existing system where cabling
can be re-routed to the Bluetooth amplifie for Bluetooth connectivity
With the three products on offer, there is bound to be one or more of the products to suit an
application within the home or small commercial premises.
The three Bluetooth products all run on the same Bluetooth connectivity principle.

Why are we focusing on this?


The offer is an extension of our Starserve Home Audio range, to capture the market as changes in
lifestyle habits evolve. Music, entertainment and convenience are a big part of the growing trend in
the standard residential premises.
Bluetooth Home Audio has brought in products that form a solution which combines Bluetooth
technology that customers have adapted and aquainted themselves with over the years with an
audio offer that forms part of the home as opposed to an accessory to the home.
The Bluetooth home audio offer provides a lifestyle convenience to our customers without the need
to spend a fortune.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

14

Product Information
Unique Selling Features

Combination of Bluetooth Connectivity/Amplifier and Ceiling Mounted Speaker in the one


unit has given an unobtrusive Audio solution.

4.0 speakers have an aluminium grille which will not rust (not IP rated), so installing in the
bathroom ceiling is not a problem for these speakers (protects only against moisture
generated by steam).

Bluetooth Amplifier is ideal for a customer that wants the convenience of Bluetooth
connectivity on an existing fixed audio solution, re-routing of cables to the module can
provide this convenience. Can be used for its Bluetooth Connectivity and Amplification
features for any passive speakers such as the Clipsal outdoor speakers.

Both Speakers and Amplifier can be uniquely labelled to easily identify which product you
are pairing to both.

Speakers and Amplifier can be set with a personalised 4 digit passcode for secure pairing
- software can be downloaded on clipsal.com/downloads to change both ID and passcode

1:1 Connectivity one Bluetooth device to one Bluetooth product (1pr speakers or
amplifier connected 1pr passive speakers)

Does not automatically pair so no one is locked out from pairing their device to the
speakers or amplifier

Once paired with passcode, the speakers or amplifier are stored in your device therefore
not requiring you to enter passcode to pair again

When a call comes through on you device, sound output will automatically be diverted to
your device for privacy

When not in use the Bluetooth products go on low power standby mode saving on energy

Price Positioning
The offer is classified as an entry level home audio solution and therefore has been appropriately
priced to fit this category. We are targeting the majority of market that want these products to fit
their lifestyle without having to pay an exorbitant price for it.

Catalogue
Number
5600ICBT65
5600ICBT40
5600BTSA50

Description

Trade Price ex-GST

Speaker In-ceiling Bluetooth (6.5 Inch) 15W RMS


Speaker In-ceiling Bluetooth (4.0 Inch) 8W RMS
Amplifier Bluetooth, Stand alone 50W RMS

$405.73
$306.46
$441.98

Catalogue Numbers and Availability


Catalogue
Number
5600ICBT65
5600ICBT40
5600BTSA50

Description
Speaker In-ceiling Bluetooth (6.5 Inch) 15W RMS
Speaker In-ceiling Bluetooth (4.0 Inch) 8W RMS
Amplifier Bluetooth, Stand alone 50W RMS

Stock
1084
558
296

Stock will be saleable on the 2/02/2015

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

15

Technical Specifications
Model

5600ICBT65 Speaker In-ceiling


Bluetooth (6.5 Inch)
15W RMS

5600ICBT40 Speaker In-ceiling


Bluetooth (4.0 Inch)
8W RMS

5600BTSA50 Amplifier Bluetooth,


Stand alone 50W
RMS

Zones

Impedence

8 ohms

8 ohms

8 ohms

Input Frequency
Bluetooth
Compatibility

2.4GHz
A2DP Bluetooth
Enabled Devices
Bluetooth 2.1 +
EDR/Class 1
Up to 10m (unobstructed)

2.4Ghz
A2DP Bluetooth
Enabled Devices
Bluetooth 2.1 +
EDR/Class 1
Up to 10m (unobstructed)

2.4Ghz
A2DP Bluetooth
Enabled Devices
Bluetooth 2.1 +
EDR/Class 2
Up to 15m (unobstructed)

Audio Output
Power
Requirement
(Supplied)
Standby Power

15W RMS per channel

8W RMS per channel

50W RMS per channel

18V 3.0 Amp DC input

12V 1.5 Amp DC input

24V 3.75 Amp DC input

<0.5W

<0.5W

<0.5W

Amplifier Type
Frequency
Response
Speaker Cone
Diameter
Speaker Front
Diameter

Class D

Class D

Class D

58Hz - 20KHz

165Hz - 20KHz

N/A

200mm

100mm

N/A

240mm

135mm

N/A

Dimensions

N/A

N/A

130mm x 120mm x
45mm

205mm

105mm

N/A

20 oz

3 oz

N/A

Sensitivity

< 90 dB

< 86 dB

N/A

Weight

4.0kg (Packed)

1.35kg (Packed)

1.3kg (Packed)

Bluetooth System
Range

Speaker Cutout
Diameter
Magnet

USB Connection
Mini USB
Mini USB
Mini USB
Unique
Yes
Yes
Yes
Addressable
Passcode Set
Yes
Yes
Yes
Speaker Cable
10m
10m
N/A
Supplied
IP Rating
N/A
N/A
N/A
*Mini USB port to set customised Bluetooth Product ID and 4 Digit Passcode through Bluetooth
Write software, located on clipsal.com

Features and Benefits

Single zone only 1pr BT speakers or 1pr passive speakers connected to BT amplifier
In-ceiling speakers and ceiling mount amplifier
1:1 Connectivity one Bluetooth device to one Bluetooth product
Bluetooth devices can be uniquely labeled through the Bluetooth Write software on
clipsal.com
Personal 4 digit passcode - set through the Bluetooth Write software on clipsal.com
Does not automatically pair so no one is locked out from pairing their device to the
speakers or amplifier
Personalise Passcode setting
Once paired with passcode, the speakers or amplifier are stored in your device therefore
not requiring you to enter passcode to pair again
When a call comes through on you device, sound output will automatically be diverted to
your device for privacy
Marketing Update. 2015 Schneider Electric.
INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

16

When not in use the Bluetooth products go on low power standby mode saving on energy
Speaker Cutout Template provided for easy installation

6.5 speakers are suited better for the larger areas with the 4.0 speakers can be installed
in the smaller areas of the premises.

Simple and easy installation provides a quick no fuss install.

Electrican is only needed to provide a 240v socket at the master speaker location with the
rest of the install can be done DIY.

Speaker Cutout Template provided for easy installation

Competitor Analysis
There is one competitor currently on the market called Resilinx, which have products of equal
performance and specification. Their go-to-market strategy, distribution and customer base differs
from ours; therefore the probability of crossover selling is minimal.
We will always face competition in the consumer market with portable Bluetooth speaker Sonos
have a WIFI Amplifier, however this requires cabling and passive speakers.
Please note that that Sonos are in a different market and have a different customer base. Their
system cost is considerably more than where we are positioned in the market. Please consider
these factors when making comparisons and when challenged by customers on it.

Target Market
Target Segment
Residential and Small Commercial (shop fronts etc.)

Target Audience
1.

Consumer

2.

Builders

3.

Electrical Contractor

4.

Wholesaler

Influencers
1.

Consumer There will be a strong push through the Clipspec program to drive demand.

2.

Builder

Channel to Market
Wholesaler

Marketing Update. 2015 Schneider Electric.


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17

Marketing Collateral
Literature
Product brochure allocations for states are as follows:

Product Brochure 8pp Life Is On Campaign


consumer brochure

Technical Datasheet Detailing Technical


Specifications

Instructions Supplied with product

User Manual 2pp In Packaging Amplifier

User Manual 2pp In Packaging 6.5 Speakers

User Manual 2pp In Packaging 4 Speakers

Marketing Update. 2015 Schneider Electric.


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18

Packaging
Packaging is consumer focused and designed for point of sale display.

Advertising
Print and digital advertising will be a strong focus as part of the Life Is
On consumer campaign.
Display set up in Clipspec

Website
www.clipsal.com/bluetooth
Content will also be available in the clipsal.com homeowner audio products section and trade
StarServe section. Content will be live in February.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

19

Frequently Asked Questions


Question 1
Can you connect more speakers to the current set-up?
A: The sound output will be considerably reduced, it is not recommended to do this.
There is the potential to unbalance the impedence. The system has been designed for only 1pr
speaker output.

Question 2
Can you connect more zones to the current recommended set-up?
A: No, this is a single zone solution.

Question 3
Can you connect and control to more than 1 zone from your Bluetooth Device?
A: No, as one zone has one Bluetooth Receiver. Bluetooth devices can only connect to one
receiver at any one time.

Question 4
Can you connect more than one Bluetooth device to one Bluetooth receiver?
A: No, Bluetooth devices can only connect to one receiver at any one time.

Question 5
Does the Bluetooth Device automatically pair to the receiver when within vicinity?
A: No, this is so that it does not lock other users from pairing at any time. Once paired and
passcode entered, pairing again does not require passcode entered only requires to connect.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

20

Conext XW+ Hybrid Inverter


Adaptable single-phase and three-phase
inverter/charger system with grid-tie functionality
and dual AC power inputs

Introduction
The Conext XW+ is the latest evolution of Schneider Electrics solar portfolio of off-grid and gridsupport products. From a single Conext XW+ unit to clusters up to 102 kW, the Conext XW+ is a
scalable system that allows for the integration of solar capacity as required. Adaptable and
scalable, the Schneider Electric Conext XW+ system is the one solution for grid-interactive and offgrid, residential and commercial, solar and backup power applications. Available solar charge
controllers, monitoring, and automated generator control modules enable further adaptability.

Why are we focusing on this?


Off-Grid and Frid-Support Solar Systems are rapidly growing market segments, particularly as
battery and storage technology increases in capability and reduces in cost.

Product Information
Unique Selling Features
The Conext XW+ range of hybrid inverters offer a very comprehensive feature set for off-grid and
grid-support applications.

Configurable from standalone 7.0kW system to clustered 3 phase systems up to 102kW

Supports DC coupled and AC coupled off-grid and grid-tie architectures

Supports charging of Lithium Ion battery packs

System configures quickly into compact wall-mounted system

Range of accessories including smart Battery Monitor for peak system performance

Marketing Update. 2015 Schneider Electric.


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21

Price Positioning
The products are very competitively priced against the competition with $/W comparison below as
against equivalent products.

XW+ 8548

SMA SI 8.0

GS7048E

SPMC481

0.85

1.05

1.08

1.23

A$ / W

Catalogue Numbers and Availability


The below references are available as of February with trade prices as below.

Catalogue Number

Description

Trade Price (ex-GST)

865-7048-61

Conext XW+ Hybrid Inverter 7kW 230VAC

$5013.00

865-8548-61

Conext XW+ Hybrid Inverter 8.5kW 230VAC

$5762.00

865-1030-01

Conext Battery Fuse Combiner 160A

$226.00

865-1031-01

Conext Battery Fuse Combiner 250A

$459.00

865-1080-01

Conext Battery Monitor

$558.00

865-1025-01

Conext XW+ Conduit Box

$116.00

Catalogue Number Conversion


The new XW+ products replace existing products as below:

Previous Reference

New Reference

865-1040-61

865-7048-61

865-1035-61

865-8548-61

865-1025

865-1025-01

Know Your Product


Performance

XW+ has high surge performance at 30 min and 60 seconds. This is ideal for starting
demanding loads like pumps

XW+ is operational up to 70C

XW+ AC Couples with compatible PV Inverters which allows PV inverter systems to be


used off-grid or during grid outages

XW+ 230VAC units provide reactive power on (AC1) with power factor lead/lag of 0.7

Flexibility

XW+ scales up for both three-phase off-grid and grid-tie backup. Up to 12x XW+ units in a
multi-cluster arrangement can supply up to 102kW of battery supported inverter power
using an external contactor to switch AC bus line.

XW+ fully integrates Solar Charge Controllers (DC Coupled solution)

XW+ has intelligent functionality


o

Grid Sell Excess DC power is exported to the electric grid, where possible

Parallel Power supplements grid input helping to avoid peak utility charges

Priority Power prioritizes consumption of power from battery or solar charge

Gen Support works with a generator to supplement its power capacity

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

22

Easy to Install

System configures quickly into compact wall-mounted system Integrates both grid and
generator power with dual AC inputs

Balance of system components integrates battery bank, solar charge controllers and
generators

Commission the entire system with PC software tool and Conext ComBox

Easy to Monitor with ComBox Monitoring

Configure and view device performance

Web page interface or Android tablet

Control the inverter charger system and other Conext devices

Trouble shoot the system

Upgrade device firmware

Technical Specifications
XW+ 7048 E
865-7048-61

XW+ 8548 E
865-8548-61

Inverter AC output
Output power (continuous) at 25C

5500 W

6800 W

Overload 30 min / 60 sec at 25C

7000 W / 9500 W

8500 W / 12000 W

Output power (continuous) at 40C

4500 W

6000 W

Maximum output current 60 seconds

40 A

53 A
230 Vac

Output voltage

< 5%

Total harmonic distortion (THD) at rated power

40 to 64 V (48 V Nominal)

Input DC voltage range


Maximum input DC current

150 A

180 A

Charger DC output
Maximum output charge current

110 A

140 A
40 - 64 V (48 V Nominal)

Output charge voltage range

Three stage, two stage, boost, custom

Charge control

Flooded (default), Gel, AGM, LiON, custom*

Compatible battery types

440 to 10000 Ah

Battery bank range (scaled to PV array size)

AC input
AC 1 (grid) input current (selectable limit)

3 - 60 A (56 A default)

AC 2 (generator) input current (selectable limit)

3 - 60 A (56 A default)
60 A / 8 ms

Automatic transfer relay rating / typical transfer time

AC grid-tie output
Grid sell on AC1 (max)

4.5 kVA

6.0 kVA

Grid sell current range on AC1 (selectable)

0 to 20 A

0 to 27 A

Grid sell voltage range on AC1

205 to 262 Vrms (auto adjust entering sell mode)


48 to 51 Hz (auto adjust entering sell mode)

Grid sell frequency range on AC1

Efficiency
95.8%

Peak
Operating air temperature range

-25C to 70C (-13F to 158F) - power derated


above 25C (77F)

Approvals
EMC

EN61000-6-1, EN61000-6-3, EN61000-3-2

Safety

EN 62109-1, EN62109-2, AS/NZ60335.2.29

RCM Marked and Compliant

AS 4777.2, AS 4777.3

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

23

Dimensions
For dimensions, please refer to the datasheets.

Features and Benefits

Globally recognized field performance

Single-Phase or Three-Phase

Scalable to provide up to102 KW AC output

Industry leading peak efficiency 96.9%

High surge capacity

PriorityPower enabling Self-consumption of PV

ParallelPower enabling reduced peak electricity charges

CouplingPower Flexibility of AC and DC coupling

ChargePower PFC charger with flexibility for Lead-Acid or Li-ion

Ready with smart Inverter features to assist grid stability

Complete Balance of System for easy system installation

Local & Remote monitoring

Competitor Analysis
Comparison Charts
Schneider
XW+ 8548

SMA
SI 8.0

Radian
GS7048E

Selectronic
SPMC481

Continuous Power at 25C

6800 W

6000 W

7000 VA

5500 W

Surge 30min at 25C

8500 W

8000 W

7900 VA

7000 W

Stacking 3-phase

12 units

36 units

3 units

3 units

Grid Sell

Yes

Yes

Yes

Yes

Prioritize Solar**

Yes

Yes

No

No

AC inputs

Dual

Single

Dual

Single

Feature

Peak Efficiency

96.9%

96%

92%(typ)

96%

Generator Support

Yes

Yes

Yes

Yes

Max Charging A

140

140

100

104

PFC charging

Yes

Yes

No

Multiple Battery Banks

Yes

Yes

No

No

Lithium Ion Support

Yes

Yes

Yes

Yes

Idle Consumption W

28

26

34

26

Operating Temperature C

-25 to 70

-25 to 60

-40C to 50C

-10 to 60

Multi-Cluster/Ext
Contactor

Yes

Yes

No

No

AC Couple (3 Stage
Charge)

Yes

Yes

No

Limited

Smart Inverter Features

Yes

Limited

No

No

6800 W

6000 W

7000 VA

5500 W

Continuous Power at 25C

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

24

Target Market
Target Segment
Off-Grid and Grid-Support Solar Systems.

Target Audience
Specialised off-grid installers and solar specialist dealers.

Influencers
Specialised off-grid installers, solar specialist dealers and consultants.

Channel to Market
The primary channel to market is through our network of solar specialist dealers as they can
provide balance of system products as well as specialist advice and support.
The products are also available through the general wholesaler channel but this channel is unable
to provide solution and system support.

Marketing Collateral
Literature
The following literature is available:
Conext XW+ Datasheet

Conext Battery Monitor Datasheet

Conext Battery Fuse Combiner

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

25

Packaging
Products are supplied in a standard Schneider Electric white carton with green printing.

Advertising
Advertising will be developed for the product range. A series of ads will appear in solar specific
publications.

Selling Tools
There is a sales presentation available for the XW+.

Exhibitions
The products are promoted at various tradeshows in conjunction with our solar specialist partners.
Our presence at the All Energy / Clean Energy / Solar 2015 Exhibitions in 2015 is still to be
advised.

Website
www.SESolar.com

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

26

Frequently Asked Questions


Question 1
Q: What are the main differences between the XW+ and XW?
A: The XW+ has the following increased performance characteristics compared to the XW.
Specifications

XW+ 7048E

XW+8548E

Continuous Power 25C

5500W

6800W

Overload 30min at 25C

7000W

8500W

Surge Power

9.5 kVA (60sec)

12.0 kVA (60sec)

Charger Current

110A

140A

Reactive Power Fixed Cos

+ / - 0.9

+ / - 0.9

Reactive Power GVS mode

80% of VA
+/- 3600VAR

80% of VA
+/- 4800VARs

Question 2
Q: What System Control Panel and Generator Start work with the XW+?
A: The upgraded SCP and AGS are required (865-1050-01 and 865-1060-01).

Question 3
Q: What is the full range of accessories that could be used with the XW+ Inverter / Chargers?
A: The below image shows all the associated products.

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

27

Upcoming Releases

WilcoROWCO
th

On Feb 16 2015, the Clipsal WilcoROWCO range will expand and have an upgraded offer. The
new releases will offer new products or redesigned products that include:

Socket Outlets
Appliance Inlets
Combination Switched Socket Outlets
DIN enclosure
Two, Three & Four Gang Enclosures
RCD Protected Outlets
Push Button Stations
Switches Less Enclosure

Unique Selling Features


Mixn match modular design
One key aspect of this release will be the modularity of the 10A, 15A, 20A, & 32A products that can
be mixed and matched in a similar way to 56 Series. In fact, the footprint (dimensions) of the offer
have been reduced so that 56 series products can be easily be replaced. A WilcoROWCO base
must however be used for these replacements or upgrades.
New 3 & 4 gang enclosures
Of particular advantage will be the new three & four gang enclosures that will enable customers to
contain all cabling within an enclosure similar to the multi-gang nature of 56 Series. This will
eliminate the need for running conduits between enclosures offering improved mechanical
protection.
Additionally, many of the components will change so that 56 Series plugs can be now be used in
conjunction with the socket outlets.

Selling Tools
clipsal.com/wilcorowco
At the time of release clipsal.com industrial section will provide more information on the Clipsal
WilcoROWCO product range. Your one stop for info it provides links to technical data, images
along with the other products that exist in the product range. The page is easy to use on mobile,
tablet and PC and has a printer friendly option.
th

Until Feb 16 2015, please refer to the list shown below which outlines the new products to be
released and also indicates which products will be superseded. Note this list does not show the
entire WilcoROWCO range, only the new and upgraded products.

New Product

Description

Replacing
previous
product

Availability

SOCKET OUTLETS
WMB210

Socket Outlet 1G 10A 250V 2PP

WMB110-PP

13/02/2015

WMB215/32

Socket Outlet 1G 15A 32V Polar

WMB115-TT

13/02/2015

WMB310

Socket Outlet 1G 10A 250V

WMB110

13/02/2015

WMB310L

Socket Outlet 1G 10A 250V 2F 1R

WMB110-2FR

13/02/2015

WMB315

Socket Outlet 1G 15A 250V

WMB115

13/02/2015

WMB320

Socket Outlet 1G 20A 250V

WMB120

13/02/2015

WMB332

Socket Outlet 1G 32A 250V

WMB132

13/02/2015

WMB310/LE

Socket Outlet 1G 10A 250V Less Enclosure

13/02/2015

WMB315/LE

Socket Outlet 1G 15A 250V Less Enclosure

13/02/2015

WMB520/LE

Socket Outlet 1G 20A 500V 5R Less

13/02/2015

Marketing Update. 2015 Schneider Electric.


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29

Enclosure
Socket Outlet 1G 32A 500V 5R Less
Enclosure

WMB532/LE

13/02/2015

COMBINATION SWITCHED SOCKET OUTLETS


WMC310

Sw Socket Outlet 1G 10A 250V

WMC110

13/02/2015

WMC310D

Sw Socket Outlet 1G 10A 250V DP

WMC110-DP

13/02/2015

WMC310L

Sw Socket Outlet 1G 10A 250V 2F 1R

WMC110-2FR

13/02/2015

WMC310LD

Sw Socket Outlet 1G DP 10A 250V 2F 1R

WMC1102FRDP

13/02/2015

WMC315

Sw Socket Outlet 1G 15A 250V

WMC115

13/02/2015

WMC315D

Sw Socket Outlet 1G 15A 250V DP

WMC115-DP

13/02/2015

WMC320

Sw Socket Outlet 1G 20A 250V

WMC120

13/02/2015

WMC332

Sw Socket Outlet 1G 32A 500V 3R

WMC132

13/02/2015

WMC310/LE

Sw Socket Outlet 1G 10A 250V Less


Enclosure

13/02/2015

WMC315/LE

Sw Socket Outlet 1G 15A 250V Less


Enclosure

13/02/2015

WMC520/LE

Sw Socket Outlet 1G 20A 500V 5R Less


Enclosure

13/02/2015

WMC532/LE

Sw Socket Outlet 1G 32A 500V 5R Less


Enclosure

13/02/2015

APPLIANCE INLETS
WMB332R

Appliance Inlet 1G 32A 250V

WMB532R

Appliance Inlet 1G 32A 500V 5R

WMB132R

13/02/2015
13/02/2015

RCD PROTECTED SOCKET OUTLETS


WMCDIN310RC

DIN 30mA RCD SO 1G 10A 250V

13/02/2015

WMCDIN520RC

DIN 30mA RCD SO 1G 20A 250V 5R

13/02/2015

WMCDIN432RC

DIN 30mA RCD SO 1G 32A 250V 4R

13/02/2015

WMCDIN532RC

DIN 30mA RCD SO 1G 32A 250V 5R

13/02/2015

ENCLOSURES (BASES)
WMMG2

Enclosure Multigang 2 Gang

Q2, 2015

WMMG3

Enclosure Multigang 3 Gang

13/02/2015

WMMG4

Enclosure Multigang 4 Gang

13/02/2015

WM-BD

BRIDGE for Multigangs

13/02/2015

CONTROL STATIONS
WMPB1ST

CONTROL STN ALUM START BTN

13/02/2015

WMPB1SP

CONTROL STATION ALUM STOP

13/02/2015

WMPB1SPML

CONTROL STN ALUM SP MRM/L

13/02/2015

SWITCHES LESS ENCLOSURE


WMS110/LE

SWITCH ALUM 1P 10A 250V Less Enclosure

13/02/2015

WMS110-DP/LE

SWITCH ALUM DP 10A 250V Less


Enclosure

13/02/2015

WMS120/LE

SWITCH ALUM 1P 20A 250V Less Enclosure

13/02/2015

WMS320/LE

SWITCH ALUM 3P 20A 500V Less Enclosure

13/02/2015

WMS332/LE

SWITCH ALUM 3P 32A 500V Less Enclosure

13/02/2015

WMS432/LE

SWITCH ALUM 4P 32A 500V Less Enclosure

13/02/2015

Release Info
Launch
Stock
Brochure

Feb 2015
Feb 2015
TBC

David Hilder
david.hilder@schneider-electric.com

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

30

Product Updates

Airflow Product Range


As a result with some of our Airflow packaging being very old and not consistant with our brand
strategy, Clipsal by Schneider Electric Airflow products are receiving a new look. The new packing
box is made up of a unique charcoal grey design with a pattern of fan blades circulating the box.
This gives the products a premium family look and makes them easily identified as a Clipsal Airflow
product.

Starting with the CEF40 Series and the 7100 Series Exhaust fans.

The new Fan, Light, Heater units (6500ADS & 6600ADS) will follow early in the new year.

The remainder of product will change to the new packaging in the year to come.

With packaging being the face of our products to the consumer, the right packaging will add value
to the product by recreating and refining it to be more unique and attractive, we can separate our
products from the competition, engage better with consumers, and increase our profitability.

Weatherprotected
Weatherprotected Isolating Switch - change to earthing
Recently the WHA, WHB and WHC range of products have experienced a component change
where the earthing point was altered from two screw terminations to single screw. Some customers
have asked whether or not this complies with Australian Standards. Rest assured this does comply
with Clause 2.9.4.2 (d) (ii) which states:
a neutral conductor used as a combined protective earthing and neutral (PEN) conductor for
protective earthing of any portion of an electrical installation, the terminal shall be of a type
having
(ii) one screw with an outside diameter not less than 80% of the tunnel diameter.
If you have any further questions on this feel free to contact Gary Busbridge or David Hilder in the
in the Gepps Cross office.

31VBER
Hot Water Booster Element Relay Unit

Product currently not available for sale.

Expected to be available in March/April.

The word Solar will be removed from the markings.

Further details to be provided once available.

755SMA
755SMA Surface-mount Ionisation Smoke Alarm

Stock is currently available however still with extended customer lead times of 1-2 weeks.

Full recovery of stock expected by end of January 2015, lead times to return to normal at
this stage.

Check with CCC for best up-to-date lead times

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

32

755PSMA
755PSMA Surface-mount Photoelectric Smoke Alarm

There is currently only limited stock available on manual allocation.

Full recovery of stock levels is expected in early February.

Check with CCC for best up-to-date lead times.

Selling Reminders:

Upsell to photoelectric technology best solution for the home - for faster response to
smouldering fires.

Contain no radioactive material - cleaner for environment.

Smoke alarms have a limited 10 year life time. All smoke alarm types need to be replaced
every 10 years.

Clipsal Smoke Alarms make replacement an extremely simple task as they can be
unclipped by the homeowner and swapped with a new unit.

755PFM and 755FM


Flush Mount smoke alarms
Selling Reminders:

Upsell and change builders specification to flush mount alarms as much as possible.

Features and Benefits:

Sleak, small and unobtrusive low profile design.


(60% smaller then surface mount smoke alarms).
Easy to install mounting base (fits in 90mm cutout, same as a downlight).
Easy to remove Smoke Alarm unit for replacement or simple battery change.
Simple test / hush function.
Large wiring terminals.
Interconnect ability.
5 year warranty.
SAI Global Quality Endorced Certified product.

Brochure:
http://updates.clipsal.com/ClipsalOnline/Files/Brochures/A0000271.pdf
For more information, refer to Clipsal eCat or clipsal.com.

32E2CFLD CFL Dimmer series


Product Discontinuation
The Clipsal E2CFLD series CFL dimmer mechanisms and preassembled products in plates have
been marked for obsolescence and will no longer be available for purchase from Schneider Electric
as of 31/3/2015.
Example References 32E2CFLDM-WE, 2031E2CFLD-WE

Marketing Update. 2015 Schneider Electric.


INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL

33

Key Dates
The products will no longer be available as of 31/03/2015 and best efforts will be made to ensure
that customer orders are honoured up to this date.

Warranty Coverage
Any warranty on the product(s) will be covered in-line with our obligations under Australian
Consumer Law.

Returns
As per our returns policy for obsolete product, all product returns for these products must be
confirmed by 01/03/2015 to guarantee acceptance. Product returns for these products will not be
accepted after this date.
Stock Returns Policy:
http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf

References Affected
For a complete list of references affected, please refer to the dedicated Product Discontinuation
SPICE page. https://spice.schneider-electric.com/tibbr/#!/subjects/429602

FAQs
The following will assist with everyday enquiries on this product discontinuation.
Q: When will I be able to order stock until?
A: We aim to have stock available up until 31/3/2015 based on historical forecast and expected
demand.
Q: Will there be a substitute available?
A: Yes, the 32E450UD series Universal dimmer is the best substitute, available as mechanisms or
preassembled in plates.
Q: What if I need the discontinued product(s) after it is phased out?
A: We will hold warranty stock only to replace faulty product if needed, otherwise please refer to
nominated substitute products.
Q: What are the key differences between the discontinued product(s) and the substitute(s)?
A: The Clipsal Universal Dimmer does not have a kick start feature. Start the Universal Dimmer in
an advanced setting if any CFL lamp strike issues occur.

Product Substitution Table


Discontinued
Reference

Substitute

Type of Substitute (Direct


Replacement or Alternative

Notes on
Substitution

32E2CFLDM-WE

32E450UDM-WE

Alternative

Refer to FAQs

2032E2CFLD-WE

2032E450UD-WE

Alternative

Refer to FAQs

S8082E2CFLD-WE

S8082E450UD-WE

Alternative

Refer to FAQs

Due to the large number of CFL Dimmer reference variants, only the main common products have
been shown above for reference.
Refer to CCC or Technical support for further details on substitute references.

Marketing Update. 2015 Schneider Electric.


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34

32/2400 High Power Dimmer


Product Discontinuation
The Clipsal 32/2400 High Power Dimmer has been marked for obsolescence and will no longer be
available for purchase from Schneider Electric as of 31/3/2015.

Key Dates
The product will no longer be available as of 31/03/2015 and best efforts will be made to ensure
that customer orders are honoured up to this date. However, stock availability may be limited from
27/2/2015 based on historical forecast and demand and we cannot guarantee that all references
will be available for orders placed after this date.

Warranty Coverage
Any warranty on the product(s) will be covered in-line with our obligations under Australian
Consumer Law.

Returns
As per our returns policy for obsolete product, all product returns for these products must be
confirmed by 01/03/2015 to guarantee acceptance. Product returns for these products will not be
accepted after this date.

http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf

References Affected
32/2400. Please refer to the dedicated Product Discontinuation SPICE page.

https://spice.schneider-electric.com/tibbr/#!/subjects/429602

FAQs
The following will assist with everyday enquiries on this product discontinuation.
Q: When will I be able to order stock until?
A: We aim to have stock available up until 27/2/2015 based on historical forecast and expected
demand.
Q: Will there be a substitute available?
A: No, the 31E4RUD Medium power dimmer series will be the closest alternative available.
Q: What if I need the discontinued product(s) after it is phased out?
A: We will hold warranty stock only to replace faulty product if needed, otherwise please refer to
nominated substitute products.
Q: What are the key differences between the discontinued product(s) and the substitute(s)?
A:

The Clipsal Medium Power Dimmer is rated at 800W compare to 2400W for the 32/2400.

The Medium Power Dimmer is a modern design Universal dimmer suitable for a wide
variety of load types, including modern loads such as LEDs.

The 32/2400 dimmer is a leading edge triac dimmer not compatible with modern loads
such as LEDs.

Product Substitution Table


Discontinued
Reference

Substitute

Type of Substitute (Direct


Replacement or Alternative

Notes on
Substitution

32/2400

2031E4RUD-WE

Alternative

Refer to FAQs

Marketing Update. 2015 Schneider Electric.


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35

Competitor Updates

Competitor Updates
Non-Compliant Product Updates
There have been a number of articles produced recently on online trade publications relating to
non-compliant products. In case you have missed them, please see below links to just a few of
these articles.

Electrical Connection: From the coalface: A tale of non-compliant


product - 12 December 2014
http://electricalconnection.com.au/article/10022753/coalface-tale-non-compliant-product
This article tells an interesting story of a reader and end-user discovering non-compliant product.
Its a great example of this issue from a customers perspective.

Electrical Connection: ACCC takes action electrical cable suppliers


for alleged cartel behavior - 5 December 2014
http://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliersalleged-cartel-behaviour
This article highlights recent Federal Court proceedings by the Australian Competition and
Consumer Commission (ACCC) against five companies, six individuals and an industry association.
The proceedings are related to alleged cartel and exclusionary conduct in the supply and
acquisition of electrical cable throughout Australia.
The Federal Court Proceedings have been filed against: Australias two largest manufacturers of
electrical cable, Olex Australia Pty Ltd (Olex) and Prysmian Power Cables & Systems Australia Pty
Ltd (Prysmian); the electrical wholesaling businesses L&H (which is operated by Lawrence &
Hanson Group Pty Ltd) and Rexel (which is operated by Rexel Electrical Supplies Pty Ltd and
Australian Regional Wholesalers Pty Ltd); Six senior executives from these manufacturing and
wholesaling companies; and, an industry association, Electrical Wholesalers Association of
Australia Limited (EWAA).

Second round of dangerous electrical cables warning:


http://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-freshwarnings
This article outlines another trade recall for faulty electrical cables.

Competitor Product Recalls

Marketing Update. 2015 Schneider Electric.


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Marketing Update. 2015 Schneider Electric.

37

Marketing Communications

Life Is On Campaign
Launch of Life Is On Partner Campaign
On February 2, 2015, we are launching a new campaign to tell the rest of the industry about Club
Clipsal and encourage more potential members to join Australias largest community for electricians
and electrical contractors.
The membership criteria for the Silver, Gold and Platinum tiers remains however we are introducing
a new, Bronze, tier dedicated to electricians. These members are not electrical contractors but are
qualified electricians.
By opening the club up to the wider electrician market, we are ensuring that we recruit electricians
early into their career (our research shows that the average age of an electrician is lower than an
electrical contractor) and hope they stay with us as they progress through their careers and
therefore through the club tiers to end up as Platinum members and Clipsal ambassadors.
Also, more members means more knowledge and a bigger community within the industry.
Launch assets:

Radio adverts on Triple MMM that include a competition to win your share in
$2,000. Go to Triple MMMs win page to find out more about our stories of
electricians competition

Print assets two key visuals depicting the human side of the industry.
Placed in trade magazines

Online assets web banners of the same key visuals being placed in trade
magazines as well as part of our retargeting activity on our own website.

Club Clipsal pages have been revamped and two versions of an engaging
video featuring Bob Cross have been added to the home page and the How
Do I Become a Member page.

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39

Consumer Campaign Update


In February, there will be two new assets added to the Life Is On consumer campaign, and will be
in rotation with Push, Strato and Saturn campaign assets.

USB Charger Mech

Main Message

USP

Our USB Wall Charger For busy people

Change the way you charge your devices

Charge multiple device types conveniently and effectively without the


manufacturers original device

Charge up to three devices simultaneously.

Assets
o

Single page and douple page options (pictured below)

Web ads

Video 1 x 30 sec / 2 x 15 sec

Campaign landing page clipsal.com/usbcharger

Product page (consumer) - clipsal.com/Home-Owner/Products/PowerpointsSwitches/USB-Charger

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40

Bluetooth Home Audio

Main Message
o

Bluetooth home audio Your sound made simple

USP
o

Affordable audio system

Listen to what you want, where you want

Bluetooth connectivity.

Assets
o

Single page ad (pictured below)

Web ads (pictured below)

Campaign landing page clipsal.com/bluetooth

Product page (consumer) - clipsal.com/Home-Owner/Products/Audio-DataVideo/Bluetooth-Speakers

Marketing Update. 2015 Schneider Electric.


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41

Gemcell Promotion
nd

On Thursday 22 January, The Gemcell Group launched The Great Australian Giveaway
promotion in conjunction with Schneider Electric, by holding a barbeque in every Gemcell branch
nationally.
The promotion runs for 3-months launching just prior to Australia Day and finishing on Anzac Day.
To be eligible to enter, customers must spend $1000 on Clipsal or Schneider Electric product(s) in
one or multiple transactions. Minor prizes will be drawn in each wholesale branch at the start of the
month based on sales from the previous month.
At the end of the promotion period, all entries into the minor draws will be collated into the major
draw. There are 5 major prizes up for grabs and there will be one major prize winner from each
state group (SA/NT, NSW/ACT, VIC/TAS, WA, QLD).

Main Messages
o

Promote the importance of electrical contractors supporting local businesses and


the impact that this has on the economy.

Promote Gemcell as an Australian owned independent electrical wholesaler.

Promote Schneider Electric as an Australian Manufacturer.

Key Objectives
o

To encourage electrical wholesalers to support Gemcell members and increase


sales in branches.

To encourage electrical wholesalers to support Clipsal and Schneider Electric


and increase sales in Gemcell branches.

Monthly Minor Prizes & Major Prize


o

February Minor Prize: Adina Watch (6 styles to choose from, valued at $235
349 RRP)

March Minor Prize: Burke & Wills Jacket (Mens or Ladies style to choose from,
valued at $199 249 RRP)

April Minor Prize: R.M.Williams Boots (Valued at $440 RRP)

Major Prize: 1 of 5 travel packages to Anzac Cove in Gallipoli for Anzac Day
2016. (Prize includes, return flights for 2 people, airport transfers, 5 nights
accommodation, food and beverages, travel insurance and visas, valued at
$14,000 RRP/package, 5 packages in total)

Point of sale Gemcell branches


o

Promotion Posters

Promotion Entry Boxes

Entry Ticket Booklets

Individual Prize Posters

Support Local Coreflute Signs

Local Manufacturing Shelf Wobblers

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42

New and Updated


Brochures
NEW BROCHURE

IN DEVELOPMENT

Bluetooth Home Audio

8pp brochure, O/N 123700

To be released in Feb

UPDATED BROCHURE

Saturn Zen

12pp brochure, O/N 120820

To be released in Feb

Accusine

16pp brochure, O/N 118202

Available now

Consumer Advertising
Digital Advertising
Push Controls Web Ads

Social Targeted Display Banners Behavioural, Contextural & Retargeting

Animated GIF, JPEG

Tower, Leaderboard and Mrec Banners

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43

Trade and Specifier


Advertising
Digital Advertising
FLS Series Floodlights Web Ad

Electrical Connection,
Connected Home &
Cabling connection

January

Animated GIF, Static JPEG

Print Advertising
VarPlus Capacitor Ad

Blackwoods TecTorque

Feb/March

Full Page A4

FLS Series Floodlights

Electrical Gems

Feb/March

Full Page A4

eDLT Advertisement

Connected Home Australia

Dec/Jan
Full Page A4

Conext XW

Solar Progress Magazine

Dec/Jan Edition

Full Page A4

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44

Digital Updates
Schneider Electric Website - November Stats
Visits: 38,588 (down vs. October)
Page Views: 104,079 (down vs. October)
Unique visitors: 34,198 (down vs. October)
Traffic Source: 46.9% search engines, 45.1% direct traffic

Schneider Electric Website December Stats


Visits: 33,992 (down vs. November)
Page Views: 88,341 (down vs. November)
Unique visitors: 30,745 (down vs. November)
Traffic Source: 50.2% search engines, 40.3% direct traffic

Clipsal Website - November Stats


Visits: 100,540 (down vs. October)
Page Views: 588,687 (down vs. October)
Unique visitors: 90,557 (down vs. October)
Traffic Source: 65.5% search engines, 27.2% direct traffic

Clipsal Website - December Stats


Visits: 94,926 (down vs. November)
Page Views: 539,297 (down vs. November)
Unique visitors: 86,113 (down vs. November)
Traffic Source: 66.2% search engines, 24.8% direct traffic

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Marketing Update. 2015 Schneider Electric.

45

Upcoming Events
Clipsal 500 Adelaide 26th Feb 1st Mar 2015
Business Session
This years business session is being held in the Grand Ballroom at the Hilton Adelaide on Friday
th
27 February. With over 800 customers attending the event over 2 sessions, the theme for this
event is Race to the Future preparing our customer for the new digital era.
We will be showcasing our latest products and solutions, innovative technologies and product
designs, digital tools to drive business into the future and the opportunity for our customers to
network with industry colleagues.

Consumer Marquee
2014 marked the first year that Clipsal had a dedicated marquee at the Clipsal500 event to engage
with consumers.
With the launch of the Clipsal consumer campaign in June 2014, this years consumer marquee is
going ecapulate the Life Is On messaging. This years marquee is going to be bigger and better
than ever.
It features the USB charger artwork externally and showcases our consumer product range
internally.

There are plenty of charging stations on the back wall which means you dont have to worry about a
flat battery moment as well as giveaways in the form of a branded fedora hat.
There will be an interactive wall that features PUSH Controls and Clipsal Wishlist and promo girls
will be circulating within the marquee with iPads to capture customer queries and details.
Other customer focussed activities that are happening at the 500 include:

The introduction the USB microsite usb.clipsal.com which is dedicated to the features
and benefits of the USB charger.

The launch of Which Switch? An addictive game weve created especially for the event,
which features a Simon Says style game which you can download from the App Store or
Google Play.

Stay tuned for the February edition of Marketing Update for a


comprehensive review of the 2015 Clipsal 500 event.
The next edition will be distributed Monday 23rd February (3 days
prior to the commencement of the event).

Marketing Update. 2015 Schneider Electric.


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46

Schneider Electric (Australia) Pty Ltd


Schneider Electric (Australia) Pty Ltd reserves the right to change
specifications, modify designs and discontinue items without incurring
obligation and whilst every effort is made to ensure that descriptions,
specifications and other information in this catalogue are correct, no
warranty is given in respect thereof and the company shall not be liable
for any error therein.

33-37 Port Wakefield Road, Gepps Cross,


South Australia 5094

78 Waterloo Road, Macquarie Park


NSW 2113

Postal Address:
PO Box 132, Enfield Plaza,
South Australia 5085

Postal Address:
Locked Bag 2211, North Ryde
NSW 2113

Tel: (08) 8161 0511


Fax: (08) 8161 0900

Tel: 1300 369 233


Fax: 1300 369 288

This document has been printed using FSC Mix Certified paper. ISO
14001 environmental management system in use at mill.

www.clipsal.com
plugin@clipsal.com.au

www.schneider-electric.com.au
customer.care@schneider-electric.com

SEAU118903

2013 Schneider Electric. All Rights Reserved. Trademarks are owned


by Schneider Electric Industries SAS or its affiliated companies.