Chloe

FARAM

PROFESSIONAL HISTORY
FREELANCE Designer 04/15 PRESENT
Delivering artistic and innovative design services on a freelance basis.

FRUKT Graphic Designer 03/13 04/15

Senior member of the in-house design team at a London based creative
marketing agency.

Art directed and produced extensive print and digital collateral for high profile
clients such as Coca-Cola, O2 mobile and JTI

Design portfolio includes brand identity, guidelines, magazines, editorial adverts,

design for web, merchandise, experiential events and pitches

Design lead for key clients including Coca-Cola, Camel and Starwood with an
in-depth knowledge of their brands

CHLO FARAM
chloefaram@hotmail.com
+55 (21) 99507 7202

KEY BRAND EXPERIENCE

London 2012 Olympic

& Paralympic Games

Coca-Cola

O2 Mobile

JTI (Winston, Camel, Ploom, Mevius)

Getty Images

Developed

project briefs and resource plans alongside account managers

and presented design proposals to clients from concept stage

Managed

Created FRUKT company publications and brand guidelines, distributed globally

LONDON ORGANISING COMMITTEE OF THE OLYMPIC & PARALYMPIC GAMES (LOCOG)

Graphic Designer 04/11 09/12

Mens Health Magazine

Part of the team that delivered the Look and Feel of the London 2012 Olympic and
Paralympic Games. Individual responsibility for implementing effective branding
across a portfolio of venues including Lords Cricket Ground (Archery), Weymouth
and Portland (Sailing) and throughout the City of London and surrounding Boroughs
(Marathon and Road Cycling).

Large format design and artwork

Editorial layout and typography

Infographic design and illustration

SOFTWARE

Designed and strategically positioned graphic treatments throughout venues to

create a visually recognisable Olympic experience for the media, athletes, officials,
sponsors and spectators

Wide ranging design portfolio of mainly large format artwork including floor and
building graphics, 3D structures (including finish and start gantry), grandstand dressing,
sport equipment (such as boat branding), clothing and signage

Successfully adapted to a highly constrained environment to meet the requirements

of many stakeholders and client groups

Engaged with suppliers and oversaw on-site installation to immovable deadlines,

ensuring high quality finishes and brand compliance

High level of expertise in:

and supported the creative output of junior and mid-weight designers

Nandos

Brand identity and event branding

event designer for 3-week Camel consumer promotions trip to Rio

de Janeiro, Brazil

Starwood / Aloft Hotels

AREAS OF EXPERTISE

On-site

InDesign

Photoshop

Illustrator

Powerpoint

Keynote

QUALIFICATIONS
Graphic Art & Design BA (Hons)
Leeds Metropolitan University 2003-2006
Visual Communication (Foundation Diploma)
Chelsea School of Art & Design 2002-2003

LANGUAGES

English (native)

French (fluent)

Spanish (basic)

Brazilian Portuguese (learning)

FREELANCE Key Contracts 04/10 03/11

HIT ENTERTAINMENT LTD

Design (web banners, style guides, retouching) and digital asset management for
HIT owned brands such as Thomas & Friends, Bob the Builder and Pingu

MENS HEALTH MAGAZINE

Page layout and illustration for regular monthly features

ADAMS KARA TAYLOR Design Engineering Consultants Graphic Designer 02/07 03/10
Responsible

for the design of marketing materials such as reports, books

and presentations (Keynote/Powerpoint)

Diagrammatic

design, infographics and technical illustrations

ROUGH GUIDE PENGUIN BOOKS Graphic Designer 10/06 01/07

Page layout design (travel series celebrating 25 years of Rough Guide books)